Sora & Gemini: How Afraid Should Our Industry Be?
ฝัง
- เผยแพร่เมื่อ 7 ส.ค. 2024
- Sora & Gemini: How Afraid Should Our Industry Be?
or
"A middle aged motion designer yells pathetically into the void about AI video and the motion design industry."
As I publish this, it's been a week since OpenAI dropped their "Sora" text-to-video model. And Google followed suit with "Gemini 1.5."
In this video I talk about how it might affect our industry, AI video generally, and some massively glib metaphors to MAYBE help your anxiety.
Regarding the clips @00:01:33:21 I’m not suggesting they trained on these particular films (Empire Strikes Back and Risky Business, as fellow film nerds will know) these are purely for the sake of making a fun edit.
You're having fun, right? OF COURSE YOU ARE.
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For further reading (and I aim to update this description with more links as I try to get my head round this stuff) I recommend this channel:
• Gemini 1.5 and The Big...
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Audio clip of Chris McQuarrie taken from a Scriptnotes podcast: scriptnotes.supportingcast.fm/
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► Download free project files from my gumroad: gumroad.com/thevideoshop
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The Video Shop Long Play: / @thevideoshoplongplay
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Chapters:
00:00:00 - Will it Affect the Motion Design Industry?
00:00:34 - Sora
00:01:05 - Questions about Training Data
00:01:50 - AI Video
00:02:33 - Gemini 1.5
00:04:07 - Crap 90s Visual Effects
00:04:53 - “Art” is Hard
00:05:41 - What Can We Do?
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► Subscribe for more tutorials like this: / @thevideoshoplondon
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► If you have any questions just let me know in the comments.
► Find me: linktr.ee/TheVideoShop
@OpenAI
#motiondesign
#editing
#sora
#openai
#soraai
#ai
#tech
#openaisora #imagetovideo #texttovideo
#motiondesign
#learnmotiondesign
#animation - ภาพยนตร์และแอนิเมชัน
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Probably one of the more positive takes on this topic I’ve seen, thanks mate
Cautiously positive? I honestly don't know. But thanks
This is definitely the best name-drop I've ever gotten.
And you're more than the sum of all of them Kyle. NEVER FORGET THAT.
@@TheVideoShopLondon WOOOOO
Kinda crazy that I was getting deeply worried about the future of my job literally 2 weeks ago because of Sora and you posted this 2 weeks ago, like it was genuine worry that made me quite anxious.
I'm kind of a stagnant motion designer, for many years I just do the work to get payed, (always last minute and full of anxiety due to my suspected ADHD) never too creatively challenging either and I can probably count on my finger how many hours I've spent working on projects for myself and my skills in the last year. Suddenly with AI, the thought of going through hours and hours of hard work learning new time consuming techniques just sounds so pointless. The current project I'm working on really highlighted my lack of graphic design skills (I learned motion graphics on yt) and the thought of only now taking the time to do a graphic design course or learn it online really makes me if these skills are even worth learning, since there'll probably be an AI that can do what I want quicker and better soon enough.
Obviously that shouldn't matter if I am enjoying the process, it seems I've fallen out of love with the creation process. Every now and then I come back to your channel and you inspire me so much, creativity was really blossoming for me as a teenager wanting to be a filmmaker/director and then getting into animation but for the last 5 years I've been on auto pilot, really wondering if I should search for another career to transition into. I say all of this because Sora is really making me think about my career path, since AI as a whole will be affecting countless careers in so many fields, I'm on the lookout for a path that involves the use of AI not to be left behind. Awesome video once again, your videos make me laugh so much, really love your sense of humour. Keep it up!
I haven't seen much videos where AI makes 2D motion graphics, like some explainer videos or software demos. Has anyone?
Good point regarding the „journey“ part.
Personally, I always find it a bit distracting to turn images into words first, just so they can be transformed into images again. Thats like chinese whispers but on a professional level. When Im in the process, I know what I want and I can see the pictures in my head, albeit blurry, but they get more and more defined the more I keep working and thinking in visual terms. Switching between different thought patterns sometimes works, but it always leads to a completely different result than initially intended.
For me the creative process is always a mix of both. I'm usually scribbling (appalling) sketches and making notes of thematic connections or whatever. I'm not saying the idea of "prompt it and see" can't lead to interesting results, I'm just not yet convinced it involves the same creative rigour
The whole thing with AI is, yes, it can create stuff, from prompts, which is potentially amazing, but 70% of the time it’s nothing like what you actually wanted. Bit like a deranged freelancer who didn’t read the brief and went rogue. So you (us) still need to curate the output to decide if its actually any good or not.
I think ultimately AI is to us, what the computer was to people in the 80s. It didn’t necessarily replace things, it just changed how things were done.
If AI can speed up work flow, do more of the boring stuff and output work that I have creative control over, I think it will be an exciting time ahead. 👍🏻
I deliberately didn't talk about AI tools and how they can save us time in this video (mainly because I got sidetracked watching Spawn, gobsmacked by the bad CGI) but yes they're great and I'm experimenting with AI in my workflow.
Re: your point "but 70% of the time it’s nothing like what you actually wanted" I think we underestimate the relationship everyone is going to have with AI soon. It won't be individual apps. It will be a synthetic relationship where the AI really knows us, and we trust it implictly.
vintage magazine cover looking sick! when the finish product?
Ha thanks! I'm working on a process breakdown video now. Will be up by next Friday : )
however guys I'm slightly optimistic as well, In that this tech might be an innovation that's here to stay but it's also completely unprecedented, this isn't like during the industrial revolution when people didn't have massive platforms to voice their concerns and unlike the innovations made in those times, these creations represent not just a danger to the fields of work they encroach on but also a danger to the general public as well, since these tech can be used for all manner of evil in the wrong hands and used for many lies and propaganda and that's just being tame, I think it's a matter of time before it becomes heavily regulated just by it's very nature and their is a case against generative ai where the defendants of these ai companies are losing their court case to artists and this case could set the standard on how copyrighted data is scraped, so don't give up on your artistic endeavours. Besides it might not even make sense switching to a new field only to find that ai is a threat to that after you spent time training for that too, so just do what you love
where do you get all these film reference? you must be the full time cinephile who also does motion design!😁
That is PRECISELY where my priorities lay. I love films. And I *sometimes* get paid to do motion design
Certainly movie makers will create cheapest cgi then an AI will improve it.
Bad acting? No problem, the AI will fix it , better that vocaloid does for singers.
Multiple versions of the same movie will be available.
Good point re: multiple versions. Chris McQuarrie also suggested that at some point we'll be able to request our own bespoke version of films, and have it render while we make our dinner. For example Raiders of the Lost Ark, except what if original choice Tom Selleck had been available?
As for "fixing" bad acting. Not as sure about that one.
Generative stock footage - GONE. That was quite easy money, ther's always demand for good-quality videos. In 3 years they will be acceptable good quality, but super customizable/editable in content and much easier/ faster to get. It's like shooting on tape back in the day. Now in the digital era, you can shuffle ideas so much more, because of digital videos you see right away. We are about to take another step up. This market will be GONE.
For now, it's not doing content by itself. For now, it's quite hard to get exactly what you intended. As long its creation process is not controllable enough to eliminate "unwanted directions" and "unwanted incidents" we all use are old methods. But this tool will develop quickly. It just a tool and will always need humans to think about what is this chain of shots means together. We've all seen a super vfx film that meant nothing. After a brief moment of excitement on a new technical possibilities level we all get bored with "no soul, no story" in it.
Old methods will stay forever, but not in a mainstream creation process.
You don't use horses to commute, but there's still a market and need for them. Much smaller than "before cars".
Humans will prefer things other humans do... if they can tell the difference. AI will be more empathic than any human, will create a customizable empathy for each of us :/ not next year though, maybe in 5 years, maybe in 10.. but it will be better in everything
Interesting take, but not sure I'm following the logic. Humans will prefer human stuff, but AI will be better in everything? AND more empathetic? It might be able to FAKE empathy? But it can't be truly empathetic surely? But hey, we could go crazy trying to predict this stuff
its old i know, but what i was saying is that if i can tell, ill prefer something a human did, but i won't be able to tell. atm AI is "too perfect" or flawed in an AI way, but soon it will mimic even the human flaws and you wont be able to tell the difference of an amazing human artist to an ai. Also regarding empathy, it's just a pattern, we still think we are special and divine and such, but IMO we are animals following patterns, some more complex than others, if politicians can fake it, so can AI :D@@TheVideoShopLondon
wow yet another how afraid should we be video...lazy
At least he bothered to include capital letters and punctuation.
@@kylehamrickmotion really? that's your taunt? cApItAl LeTtErS
@@sheldondrake8935 unsurprisingly I'm going to challenge you here mate. "Lazy"? A LOT of people in my industry were shook up last week. So are you saying the title is lazy? Admittedly it's slightly clickbait, but watch the video and I bother to interrogate genuine fears. Or just doing another reaction video is lazy? Look at my channel. This the first time I've done one. I'm not exactly spending all my time cynically trying to get clicks. So what's your point exactly?
@@TheVideoShopLondon everybody is saying the same thing. it's becoming noise.
You're probably right. But hey perhaps you didn't need to be so rude about it