What Does an $8000 Motion Design Look Like?
ฝัง
- เผยแพร่เมื่อ 12 ก.ค. 2024
- What does an $8000 motion design look like?
This is another case study of a “typical” motion design job. It’s a sequel of sorts to an earlier video where I did a case study of a motion design job for $4000.
You can view that here: • What Does a $4000 Moti...
As well as looking at the final animation, I’ll talk in excruciating detail about:
My creative approach
Fixed budget vs day rate
Time management
General workflow tips
My process probably isn’t unique and it’s definitely not interesting.
But hopefully it’s helpful for those of you who want to know how to price yourself, or wonder how professional motion designers tackle work like this.
=============================================================
► Download the free project file: • 2D & 3D Promo Animatio...
► Download other free project files from my gumroad: gumroad.com/thevideoshop
=============================================================
View the full workflow process videos for this animation:
► View part 1: • 2D & 3D Promo Animatio...
► View part 2: • 2D & 3D Promo Animatio...
► View part 3: • 2D & 3D Promo Animatio...
=============================================================
The Video Shop Long Play: / @thevideoshoplongplay
=============================================================
Chapters:
00:00:00 - Intro
00:00:42 - The Brief
00:01:12 - Budget
00:01:38 - Fixed or Day Rate?
00:01:57 - Storyboard
00:02:42 - Start and End Strong
00:03:09 - Motion Design Clichés
00:03:55 - Unpacking the Brief
00:04:19 - Give Your Opinion
00:04:50 - Don’t Make It About You
00:05:30 - Text Animators
00:06:03 - Get On With It
00:06:42 - Image Sequences
00:07:40 - Precomps and Match Cuts
00:09:00 - QC
00:09:49 - Repeat Work
00:11:26 - Outro
=============================================================
► Subscribe for more tutorials like this: / @thevideoshoplondon
=============================================================
► If you have any questions just let me know in the comments.
► Find me: linktr.ee/TheVideoShop
#motiondesign
#freelancemotiondesign
#motiongraphics
#motiondesignmoney
#aftereffects3d
#motiondesignbudget
#budget
#aftereffects
#aftereffectstutorial
#motiondesigntutorial
#adobeaftereffects
#aftereffectsworkflow
#screenrecording
#animation
#learnanimation
#learnaftereffects
#learnmotiondesign
#ideasmotiondesign
#creativeprocess
#creativeprocessmograph
#freelance
#explaineranimation - ภาพยนตร์และแอนิเมชัน
I never seen such quality and detailed content, this is life saving.
You´re the hero we need
Thank you!
... mum?? Is that you?
(thank you)
Wow I appreciate the transparency so much! Great to see your process
Thank you sir
This video feels like an adhd nightmare
why?
What a great video. Workflow can be difficult to establish sometimes, especially if you're constantly doing work for new clients. This is super helpful.
Really glad you found it helpful : )
As always, so much value. Loved it! Rendering image sequence -- learnt something new today. Thanks so much, you are the best 🏆
So good to hear, thank you
What a fantastic video, packed with valuable information, thank you so much for sharing!
Thank you for that. Glad you thought so : )
Your videos are absolute gold, Thank you so much man
Thank you!
Great content and even better animations. I really like the look of first black and white lines and their glow !!! (Ofc everything else is also awesome)
Thank you! I would have liked a bit more time on the data lines, they're about 60% of what I had in mind
Thanks for showing this! I am asking way to little it seems. Awesome work!
Always hard knowing how to price yourself
So much value in your videos. Thank you for your effort!!😊
My absolute pleasure thanks
Holy cow, that tip about rendering out an image sequence... 0_o
Massive time saver.
Your transitions in this animation are super slick. Really nice work Adam.
I’ve done image sequences for a while now. It’s also handy if you can utilise more than one computer to render (ie in agencies). Thanks for watching and the feedback
But why an image sequence and not a mp4 or something?
@@ashvinsuresh6628 With say, an mp4 After Effects or Media Encoder has to calculate and render the whole file. So with an effects heavy animation that could take say, an hour. If you have an image sequence already rendered then whenever you need to update or amend a section you only need to render that particular section, which is obviously quicker. You render over those frames of the sequence. You still will need to send the client an mp4 but rendering that from a pre-rendered image sequence takes seconds.
I do something like this but I export ans use prores444 instead of png sequences do you think images sequences is better for that ? @@TheVideoShopLondon
You are a god sent sir! Your vids are gold!
Yes! No wait, PLATINUM!!
Super insightful :)
Loved this 😍😍
Thank you for those insights!
You're welcome!
Cool video - insightful and with fun elements, thank you
Thank you!
JPG sequences *AND* an mp3 for audio? You really like to live on the edge.
Kyle, you have the eyes of an eagle (I won't ask how you gained them). The mp3 was temp as she didn't really want it but I thought seeing the animation with music might convince her. It did, until I asked about useage so I could quote for it and she shrugged and said lose the music [sigh]. The jpeg sequence? Well, I've done my best to defend that crime in the video as you know ; )
@@TheVideoShopLondon I actually do have extremely good vision, but only because I cheated and got LASIK. 😉
In seriousness, I love your breakdowns. The look of the "data flow" is really nice here, and the camera moves really help give this piece energy. Great work!
(I also think I'm about to make basically this same video for a different client, so I'll happily include this in my inspiration folder!)
@@kylehamrickmotion I'd be honoured to be included in your inspo folder. HONOURED. Btw I used essential graphics for first time in this project and skim watched half a dozen tutorials to try and get my head round them. Guess whose I found the most useful and easy to follow? That's right. Thank you
@@TheVideoShopLondon 🤝
You can tell the difference between professionals with a long history and wealth of experience working with clients, and running their own business VS a straight up TH-camr who can use a tool but knows nothing of the values you speak of in this video. Love your style of video, humor, process sharing etc... rings soo true.
very clean - love it. I sometimes tend to over-complicate animations or ideas. For me, It's hard to walk away from a good idea that would add value - feels I'm leaving something on the table. What do you do when you get deep in the project and then some ideas start forming that would add value? No matter how much time I have with the brief, doing moodboards or animatics - I always end up at a crossroads with something special that I hadn't thought of before.
I’m similar. I often find my better ideas come once I’ve been in the weeds in a project and even after the client has thrown a curveball or two. Obviously that’s not going to work for every project or client. Some will want you to lay out very clearly at start exactly what they’ll get. But if you have a client who trusts you and doesn’t mind a more fluid / responsive approach? Why not
Awesome video! Instant sub.
Thank you!
Very cool! Thanks for sharing
Thank you!
Nice! Also your "clickbait" worked, I clicked haha. Great title, and no it's not clickbait because you totally explained and gave us exactly what the title says. Also, you're not overexplaining or being boring, I find everything you're talking about pretty interesting, especially for a newbie like me to motion design.
That's great to hear. Most of my videos are aimed at beginners so really pleased to hear that thanks
man love this video.. please make more
I will. Just for you
Thank you!
Amazing job man, I hope I'll get to your skill level some day.
I hope you don't. BACK OFF
"This is my territory"
@@CausticAscarite Well, me and a few thousand other better motion designers but ssshhhhhh don't tell my clients
Great work 👏👏Just a heads up....
When Rhea Morgan moves from Platform team to Infra Team, the Team field does not update within the card detail. 11:46
Thank you. And wow! Great eyes sir. I actually noticed that after I sent it to the client (believe me? Nah, I wouldn't either) and swore to myself. But you're the first person to spot it here. I'm equally chastened and impressed 😂
Insightful!!
Thanks!
It's fascinating getting to see other artists' creative workflows, thank you for this gem! I also wanted to ask, are you using a plugin here to import those movie shots you're using for comedic effect? I remember coming across it once but forgot what it's called. 😅
Thanks. I'm the same. Always interesting seeing how other people work.
I don't use any plugins for the b-roll I buy a lot of blu-rays and I'll sometimes make a note of clips I think would work well
Damn. In Vietnam we do this for 200$ with unlimit feeback fix
Phew!
It's about time that you stop underselling yourself.
I wish I still had access to it, but I worked at a startup that paid $1.5M for a graphics package (and brand identity, which I'm sure is where most of the cost came from). Makes me think I'm on the wrong side of the industry lol. Great video.
Man I haven’t seen your name pop up since the SF days! Are you still editing for web content? I’d love to see some stuff you’re working on now.
@@BrendanFromBC crazy! Ya I'm still around, I don't make "web" stuff as much anymore. I'm working for the brand department at red bull. it's great and not nearly as stressful as a lot of TH-cam and freelance that I did over the last 15 years lol
@@MattEatsMochi Wow, that’s awesome to hear! 2023 was my first year leaving full-time and officially diving into freelance work and it’s been a ride for sure haha. Glad to hear you’re still loving the work and feeling more comfortable with things.
If you don’t mind me asking, what do you find most rewarding about the career path you’ve landed in? Do you have an image of what milestones ahead look like to you, and why you want to reach them?
Well I suspect budgets generally will start to plummet but that's a subject for another (depressing) video. I've often wondered (and been told) I'm in the wrong industry
_That transition at __8:10__ is one of the coolest and most seamless I have ever seen as far as originality and authentic creativity are concerned! It blows my mind that this video doesn't have more likes given the views. You better believe it: I'm subscribed to this channel_
Well that transition could have been nice. It was just a work in progress and it wasn't "clicking" so split it into two shots. But thank you, and welcome to the community! You don't have to like nerdy film clips but it helps ....
@@TheVideoShopLondon_, you are welcome. By the way, I am all about nerdy stuff. Thank you for receiving me into your community. You are very kind._
i mean he doesnt have a choice tho. xd JK. no offence :P
Love the insight here dude, do you have the final piece linked somewhere I could watch?
Thanks man. The final piece is in the last chapter. Ahhh - maybe I didn't make that clear enough in the video?
Wow! Can't imagine how do the customers of that high level of prices find you! Would u like to make a video about it?
Short answer is it's down to trust. If I think I can make something helpful I'll consider doing something on getting better paying clients
Okay, so most of this project looked pretty straight forward to me, but I had to know how you did the treatment of that data transfer particle-like dots animation in scene 2. Sharing your project file like this, truly amazing generosity! I was able to dissect this setup and set that you could change the offset path line join method and get cubes as well. Was that all done manually or with a script / plugin? Thanks again for sharing!!!
In his description he put links to the full workflow, check out last chapter of part 1.
@@lIlIIIIllIllIIIlIlII Thanks for this, yes that's right. All done manually and I'm sure there was a more elegant way to do it quicker
ouroboros is a plugin that can streamline a lot of the setup, but I think the effect in this video is a bit more elegant.
THANKSSSS
Hey, great video and the final result!
However, I can't help but ask: what movies it 6:39-6:43 from? :)
Thank you , and keep up the great work!
So glad you asked this! I LOVE this moment. It's from Brazil, and Terry Gilliam talks specifically about this moment in the fourth paragraph of this article: www.theguardian.com/culture/2023/dec/11/robert-de-niro-terry-gilliam-jonathan-pryce-brazil-plumber-python
@@TheVideoShopLondon wow, if THIS is your free reply, to a question, I have no doubts your clients don't hesitate to hire you again :) Thank you!
ngl I was kind of envious of the rates you're able to charge for the type of work that you do but having had finished watching the vid - I think your level of skill and professionalism pretty much make the price tag justified. Hope I get as good as this myself some day! Thank you for all the valuable insights
You can get there quickly. I've been in this industry for ~7 years and there's never been more work available than now. Every single business now needs a digital footprint and motion designers & video editors are the backbone of a huge piece of that footprint.
Rates is something I want to talk about more in a future video. I don't want anyone to think clients are constantly paying me these kind of rates while I outsource work sipping martinis on my superyacht. I'm not an expert on getting high paying clients, I just thought this could be a valuable as a case study. The only thing that's really unique here is that the client is very sanguine about financial transparency. A lot of similar videos I've seen have very generic advice
@@dvoob That may be true (it's been a while since I've had to "hustle" but I definitely need to this year) but do you think any of us can be complacent? And yes, I'm alluding to AI. I genuinely have no idea what our industry will look like in a couple of years
very well explained and useful. You said 30 hours for designing and animating? I think it's pretty quick.
Yeah although there wasn't really much design to do. And thank god for that, because I'm terrible at it
Do you have a course or can recommend a few to get started for beginner?
Yes I have a course: www.thevideoshoplondon.com/Teaching
Also if you email me I'm happy to chat about what you're looking to achieve. You may not need to pay for a course you might be able to self-teach
I love the part you said "I'm not good designer"
Probably the most honest thing I've said in any of my videos
I'm a competitive bitch too! Man first video I've seen from you and loved the vibe and your work is great quality. Good flow and over just happy I found this. Subbed and excited to check out more of your content.
Competitive bitches of the world unite!
will be interesting to see what happens when experienced animators switch over to real-time tools
I work on similar projects over here in the US. $8k seems bang on if not a little under rate compared to what myself and a lot of peers are charging clients.
That doesn't surprise me. What you get paid has very little do with actual ability, more about confidence / self-worth / confidence / what environment you're working in etc etc
@@TheVideoShopLondon you might just use 1 word - luck.
The 3d animations look like what Microsoft is doing sometimes. Pretty cool.
I hadn't thought of that but yeah you're right, thanks
😂 I watched the whole thing and for some reason didn't realise I'd seen that, okay nice one 🎉
how do you find clients who are willing to pay such amount like 8000$
Holy SHIT!! I have been under charging my clients a lot then?? hahaha, by the way, can you share some tips on how to get great paying clients? as someone who is only 4 years in the animation business, the highest playing client I ever had gave me $2,000 USD and even for that I worked for 20 days....
his style is so good that as an editor I would prefer editing this video instead of watching Netflix haha
Well I'm certainly cheaper than Netflix*
*information correct at time of posting
.Remarkable stuff... to say the least.
I would have accepted "adequate", so thank you
.Humility huh? Well, you have my thanks as well for sharing.@@TheVideoShopLondon
@@greatguy3952 thanks for checking it out
What's your PC specs.
I have a M1 Mac Air and U can't even open the project file.
Can I work on projects and get clients with a potato specs until I can afford a goo done?
Thanks
What a non-sense. m1 mac is perfect for AE and that kind of work. Optimizing and not being able to open the project is 2 different things. Have you worked on something yourself with your "potato" spec machine, yet?
Cool, I can do the animation and all the tech stuff, but I lack the business side of things. Also, I live in a third world country so locally nobody would pay me that amount of money and I haven't had any luck with a foreign client. Once they realize I'm not form USA they lose interest in my services.
I'm not an expert, but there's an obvious financial incentive for companies to outsource work to certain countries where the cost of living is lower. So I don't see that necessarily being a barrier to getting work. This is a bit general obvs, but as long as you're competent and there are no communication issues I don't see why you shouldn't be able get US clients?
@@thevideoshoplongplay At first, they think I'm from USA, my English is good (or decent enough), written and spoken, then they realize I'm not and I get the vibe they felt mislead or something like that. They also assume that just because I'm not from USA I should lower my prices. There was this one time when some guys were OK with the price I gave them first (I'm talking hundreds of dollars, not thousands like in your project), but all of sudden they wanted me to charge peanuts because they found out I'm not from USA? I don't think that's cool and that's usually what happens. A few days ago, I got a message from a guy that wanted me to edit a 30 min. video for 20 bucks, and with an attitude of "take it or leave it, I'm doing you a favor". I mean, c'mon, even in my country that's ridiculous. Anyway, thanks for the reply.
I am an intern motion designer can you make a guide to land $1000 plus clients and what goes into convincing someone to spend this much amount on a single project
See my other reply on here to similar question. Short and simple answer is to build trust
If you don't mind my asking, what would your day rate be if you were also a designer/art director?
Difficult for me to answer this. I would do a poll on linked in and see if it gets shared?
@@TheVideoShopLondon I'd be interested. I just followed you!
@@polystormstudio Haha sorry I meant if YOU did one. But if you tag me in the post I can reshare it for you?
You should avoid adding so many stock video. It make your videos boring istead you can use smooth animated text effects
Hello all. I'm currently in the freelance business and live in Greece. I have plenty of clients and a part time job as a head of creative. Seeing this lovely work made me realise that my rates are too low. 50€ for some small reels and 200-250€ for bigger ones. My animations and 3D experience match the ones shown above at about 60% with more lessons to be taught in 3D cameras and tweaks. Maybe I am hard at myself but I don't think I qualify for such high rates and I am a bit afraid. What I know is that I have many hours of experience even though Im young and I should increase my rates especially when the involve a holistic experience (from illustrations to branding to motion design). What are your suggestions and how would you increase your rates?
I've literally just been talking to a friend of mine about this because of comments like yours. My plan is to do a video addressing this specifically, but I want to get someone else involved as I don't think I'm the best person to give advice on this. Watch this space
@@thevideoshoplongplay thank you for the reply sir.
I m in the 500 tier for now
FOR NOW (but I need to stress this isn't my "average" rate)
worth 8k. Gj
Thanks : )
Don't even do animation but still looked good content 😅
Haha well thank you you have a good eye for animation (you should consider taking it up!)
Do you take the payment before doing the job or after?
After. But I know her. Full payment up front? Pretty much unheard of. Some clients might go for partial payment AFTER a certain stage or period of time if agreed in advance. I might suggest this for a new client. Regular clients I’m generally happy for payment on back end
@@TheVideoShopLondon It would be great if you could do a video about this and more of the business processes in the background. I think these parts are some of the hardest things freelancers deal with and therefore can easily ruin their business. I've unfortunately learnt the hard way (eventually) after a number of jobs I've done in the past.
8k GBP, USD, AUD?
USD
For someone who is a professional motion designer, there were some really jarring choices made in this video. For starters, overuse of clips from other sources was jarring, and very uncomfortable in many places. Once in a while might be okay as a gag to break up monotony, but punctuating every sentence you say with some random clip really breaks focus and makes your video much harder to follow. You skipped through important stuff that was information dense and required more lingering time for the audience to understand fully to make room for random irrelevant clips. The graphics with details on them had very over the top bloom were also hard to look at for that reason. Please cut down on the cutaway clips, and focus more on clearly giving the details with enough time for them to be absorbed before cutting away. The video subject was interesting, but it was hard to follow and that really put me off.
Also you are cutting waaaay too fast between so many different things- it's like trying to watch the items in a washing machine or a blender, please slow it down 😵💫😵💫
Wagghh wahh, bros a yapper
Totally agree with you, in addition to that English is not my first language💀😂 So it's really a challenge to follow along😬
Don’t listen to these clowns😂😂 you do you man
Bro hasn’t posted a video in 12 years and wants to say he’s a professional
@@nathanallen7058 do you really think it's a measure of professionalism if he hasn't posted a videos on youtube in a while? lol Don't you think he still can be a professional and have a portfolio on another website or so?
freelance is crazy sometime i get to make realistic painting for just 5 dollar and sometimes 50 dollar for simple cartoon and personally i create advance animation for free :)
Knowing how to price yourself is hard
2nd to comment thanks for thisss
The motion graphic is okay.. I wouldn’t say it’s worth 8K. But I appreciate the effort, you have a great understanding of AE.
That's fair, thanks
sick graphics.
however get to the point quicker.. there's a lot of unnecessary jokes and side info.
Its fine. In my opinion it gives the Video character. Not everything has to be quick digestable content. This shows valuable insights in how he works with his clients and shares his thoughts on the process. It's a great video in my opinion :)
Very difficult to understand anything in this video. You focused more on being funny using unnecessary cuts than on communicate the desired and useful information. The most important information was the one you paid least attention to. Great title and ideas, but the video itself doesn't help.