The 8 Essential Elements of a Killer Go-To-Market Strategy

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  • เผยแพร่เมื่อ 20 พ.ย. 2021
  • Structure your Go-To-Market Strategy the right way.
    As I work with SaaS founders, I obsess over Go-To-Market plan and strategy because it's your plan of attack as you go into the market and start to compete. A lot of times when you have a Go-To-Market strategy but you don't do it the right way, you could lose 12 to 18 months of runway only to realize you had the wrong plan. So on today’s episode, I’m going to dig into the 8 essential elements of a Killer Go-To-Market Strategy to ensure that not only your strategy survives the first contact but also changes how you compete in the marketplace.
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ความคิดเห็น • 73

  • @seetsamolapo5600
    @seetsamolapo5600 2 หลายเดือนก่อน +1

    1. ICP - Ideal Customer Profile: who's willing to buy now
    2. VP - what the product solves, satisfies, fills

  • @jayhoovy
    @jayhoovy 2 ปีที่แล้ว +3

    I found this channel randomly; glad I stopped by! Awesome content!

    • @TKKader
      @TKKader  2 ปีที่แล้ว

      Appreciate you being here!

  • @mashateplukhina7364
    @mashateplukhina7364 ปีที่แล้ว +3

    You are my new TH-cam hero:)))) thank you, very helpful and informative!

    • @TKKader
      @TKKader  ปีที่แล้ว

      Appreciate the kind words!

  • @sbmasonator
    @sbmasonator 2 ปีที่แล้ว +1

    Love this. Thanks TK!

    • @TKKader
      @TKKader  2 ปีที่แล้ว +1

      Appreciate your time man!

  • @dennisantolin
    @dennisantolin 2 ปีที่แล้ว +1

    Awesome recap and refined version of your GTM content, thanks TK 👍👌👏

    • @TKKader
      @TKKader  2 ปีที่แล้ว

      So glad you enjoyed this!

  • @bgkrustev
    @bgkrustev 2 ปีที่แล้ว +1

    Awesome. That's what I was looking for!

    • @TKKader
      @TKKader  2 ปีที่แล้ว

      Glad you got value!

  • @emmanuelkhoury9496
    @emmanuelkhoury9496 2 ปีที่แล้ว +9

    TK, I've been watching TH-cam for many years and this is my absolute first comment I've ever made on this platform. This video is phenomenal. Absolutely brilliant!!!

    • @TKKader
      @TKKader  2 ปีที่แล้ว

      SO glad to hear you’re getting value from the channel! Be sure to share it with a friend ;)

    • @emmanuelkhoury9496
      @emmanuelkhoury9496 2 ปีที่แล้ว

      @@TKKader - Definitely will! I have a few SaaS founder friends that I'll definitely share this with.
      After 4 years building our SaaS platform, building our user base, collecting data and building features, we are finally ready to deploy our GTM strategy and your video has been the best one that I've come across. Maybe it's your energy too. I'll let you know how we go :)

  • @SandeepSingh-fb4ex
    @SandeepSingh-fb4ex 2 ปีที่แล้ว +1

    Great tk . Wonderful effort and clarity .

    • @TKKader
      @TKKader  2 ปีที่แล้ว

      Means so much!

  • @civilserf-jf4ld
    @civilserf-jf4ld ปีที่แล้ว +2

    Great content in a clear and concise format !

    • @TKKader
      @TKKader  ปีที่แล้ว

      Glad you liked it!

  • @tammiesspark
    @tammiesspark 2 ปีที่แล้ว +1

    Amazing, detailed video. Thanks

    • @TKKader
      @TKKader  2 ปีที่แล้ว

      🙏🙏

  • @viniciusmilani
    @viniciusmilani ปีที่แล้ว +2

    Thank you very much for this content! I am not into SAAS business, but Education, and I could structure the entire G2Mkt strategy for a new product we have been working on from the framework you presented here

    • @TKKader
      @TKKader  ปีที่แล้ว

      Absolutely! We've started to see Founders of non-SaaS B2B companies apply the principles and see great success.

  • @parkerrex
    @parkerrex ปีที่แล้ว +1

    this is great for my marketplace biz.. applying all these videos.

    • @TKKader
      @TKKader  ปีที่แล้ว

      Awesome!

  • @tourika00
    @tourika00 2 ปีที่แล้ว +1

    Great video, TK!

    • @TKKader
      @TKKader  2 ปีที่แล้ว

      Thank you Alain! 🙏

  • @fifaham
    @fifaham ปีที่แล้ว +1

    Great presentation - thank you.

    • @TKKader
      @TKKader  ปีที่แล้ว

      Means the world!

  • @oritelevy1817
    @oritelevy1817 10 หลายเดือนก่อน +1

    I loved this video! I’m not even in your industry yet the information that you were sharing and provided, was extremely helpful for me in my business and I will take all of that valuable information and apply it to my own industry. So, thank you very much for this video.

    • @TKKader
      @TKKader  10 หลายเดือนก่อน

      So glad!

  • @sriramkota
    @sriramkota 4 หลายเดือนก่อน +1

    Yes yes. This was awsome. Thanks for sharing :-)

    • @TKKader
      @TKKader  4 หลายเดือนก่อน

      Glad you enjoyed it!

  • @bornako
    @bornako ปีที่แล้ว +1

    I could help so much from your content. Thanks!

    • @TKKader
      @TKKader  ปีที่แล้ว

      Glad to hear it!

  • @jesifix1983
    @jesifix1983 2 ปีที่แล้ว +1

    Great video!!!!!

    • @TKKader
      @TKKader  2 ปีที่แล้ว

      Glad you enjoyed it!

  • @breecooksey1870
    @breecooksey1870 2 ปีที่แล้ว +1

    Phenomenal video

    • @TKKader
      @TKKader  2 ปีที่แล้ว

      This makes me happy!

  • @jacobopm
    @jacobopm ปีที่แล้ว +1

    Nice. Thank you.

    • @TKKader
      @TKKader  ปีที่แล้ว

      Glad you enjoyed it!

  • @biancaross4150
    @biancaross4150 2 ปีที่แล้ว

    Great content! What did you consider when coming up with the platform price that accompanied your per user price?

  • @jigneshparekh2354
    @jigneshparekh2354 ปีที่แล้ว +1

    Awesome content

    • @TKKader
      @TKKader  ปีที่แล้ว

      🙏🏼

  • @theuzumakikid101
    @theuzumakikid101 2 ปีที่แล้ว +1

    Yes!

    • @TKKader
      @TKKader  2 ปีที่แล้ว

      🙏🏼

  • @markyeramian9476
    @markyeramian9476 2 ปีที่แล้ว +4

    Very helpful video, the flow you've outlined here is brilliant. My only issue is with the 8th step - "math". It's derived off of pre-defined rates that you often don't know until you go through the GTM and generate data. I guess you can work off assumptions / industry averages but that can be misleading. This is very helpful overall - would love to get a look at those frameworks ;)

    • @TKKader
      @TKKader  2 ปีที่แล้ว +2

      Industry best practices are a great start and then you can tweak from there as you start to collect data.

  • @oluajibola569
    @oluajibola569 ปีที่แล้ว +1

    Yes.

    • @TKKader
      @TKKader  ปีที่แล้ว

      🙏🏼

  • @pafrazier
    @pafrazier 2 ปีที่แล้ว +1

    Yes

    • @TKKader
      @TKKader  2 ปีที่แล้ว

      🙏🏼

  • @debbibrooks6326
    @debbibrooks6326 ปีที่แล้ว

    yes, again, yes!

    • @TKKader
      @TKKader  ปีที่แล้ว

      Means so much!

  • @rajeshg9864
    @rajeshg9864 2 ปีที่แล้ว +1

    yes

    • @TKKader
      @TKKader  2 ปีที่แล้ว

      🤗

  • @jacobopm
    @jacobopm ปีที่แล้ว +1

    Yes 🎉

  • @MrKaugaban
    @MrKaugaban 8 หลายเดือนก่อน +2

    Yes yes yes

    • @TKKader
      @TKKader  5 หลายเดือนก่อน

      Awesome!

  • @sesu27bate
    @sesu27bate ปีที่แล้ว

    Hi TK, great video! Could you share some links or examples of Methodologies mentioned in step 7? Thanks!

    • @TKKader
      @TKKader  ปีที่แล้ว

      On the channel, I cover the Principles. Inside the GTM Program, I work directly with Founders to dig into implementation. getunstoppable.com.

  • @jayeagans5097
    @jayeagans5097 7 หลายเดือนก่อน +1

    YESSSSSS

    • @TKKader
      @TKKader  7 หลายเดือนก่อน

      Awesome!

  • @davemcveigh3996
    @davemcveigh3996 2 ปีที่แล้ว +1

    Gold.

    • @TKKader
      @TKKader  2 ปีที่แล้ว

      Glad to hear!

  • @ahmedyahya3593
    @ahmedyahya3593 ปีที่แล้ว

    my startup is live for 2 weeks I don’t have any clients yet😢 is fucking really hard first 10 costumers

    • @TKKader
      @TKKader  ปีที่แล้ว

      Keep going!

  • @josephthabomaluleke
    @josephthabomaluleke 2 ปีที่แล้ว

    Hi TK,
    Great video as always.
    Can you please share an email address I can use to contact you? I promise it will be worth your time.
    Thank you.

    • @TKKader
      @TKKader  2 ปีที่แล้ว

      It’s available everywhere if you look for it ;) or just DM details to my LinkedIn and my team can review. But to be up front, 99% of my time and effort goes to serving my coaching clients.

  • @813infinityfilms123
    @813infinityfilms123 ปีที่แล้ว +1

    Yes!

    • @TKKader
      @TKKader  ปีที่แล้ว

      Glad you’re getting value!

  • @samplesd3656
    @samplesd3656 ปีที่แล้ว +1

    Yes!