Thanks TK! I think I speak for most of us hear when I say, unbelievable the information and value you provide for free. Crazy to me! This GTM helps keep my focus aligned with what needs to happen for the best chance of success. Thanks!
Also wondering if you could make a video at some point around when it works best to build your GTM messaging around urgent problem to solve vs. opportunity to take advantage of. Thanks!
@@TKKader True. It’s often tricky to decide when both dynamics exist but I can see how solving a problem seems more tangible, measurable, and less abstract.
what if you have features for the white space AND features for the saturated enterprise - do you have to pick one position or you can you use different messages to both?
I’m working in IT services software company in CoE team. I need go to leadership team for sponsorship to start cots product sap plm practice. How should I do. Any reference will helpful
Great video TK. Is the macro trend that you shared really a macro trend that about 92% of SaaS companies will fail despite raising funding? I thought that a macro trend was happening in the greater world that would impact business. For example - something like fewer people are going out to restaurants now due to (situation) so they're using platforms to get food delivered to them. Just wanted to clarify. Thank you TK for always dropping knowledge!
The macro trend needs to directly impact your ideal customer. So in the scenario you're talking to a SaaS Founder, that macro trend hits. If you're selling POS systems to restaurant owners, a macro trend of fewer people going out vs delivering in would hit.
@@TKKader thank you TK! I need to connect with you for sure for Coaching. It's one of my goals set this year. It seems like the way we bring products to market is somewhat consistent however, at the same time I'm seeing that techniques and tactics seem to change based on macro trends and other outside circumstances. It'll be great to be part of a group that's consistently on top of things. You're the man TK. I appreciate you
Probably the best, most actionable video I've found on the topic. Thanks you so much.
Glad you enjoyed it!
Thanks TK! I think I speak for most of us hear when I say, unbelievable the information and value you provide for free. Crazy to me! This GTM helps keep my focus aligned with what needs to happen for the best chance of success. Thanks!
I appreciate that and you’re welcome!
Priceless ! Thanks for sharing these valuable lessons learned 🙏
Glad it was helpful!
Thank you for your valuable content and your energy, TK!
Glad you enjoy it!
This really helped outline things for my family business as we are trying to scale. Thanks:)
Glad it was helpful!
Thanks, TK
You’re very welcome!
Thank you!
You bet!
Might just dedicate my 1st SaaS to this channel after its launch
Boom!
Thanks! Clarified our thoughts on structuring all the info we already!
Glad it was helpful!
Would love to see the GTM strategies for non SaaS companies too! Thanks for the video.
Also wondering if you could make a video at some point around when it works best to build your GTM messaging around urgent problem to solve vs. opportunity to take advantage of. Thanks!
It depends purely on the dynamics of your ideal customer profile.
@@TKKader True. It’s often tricky to decide when both dynamics exist but I can see how solving a problem seems more tangible, measurable, and less abstract.
Thank you TK. Wonderful outline
Glad you enjoyed it!
Thanks TK for the amazing video
Glad you enjoyed it!
How would you apply this to consumer mobile apps?
Invaluable insights. Thank you!
Glad it was helpful!
Yes! Love it!
Boom!
Love your channel
🙏🏼
Another great video, TK! Would you say that defining ICP is part of your step 3? 🤔
When I work with Founders, we do a proper ICP Exercise first, that covers Step 1 & 2. Then we build a Manifesto, that covers Steps 3 through 5.
@@TKKader Amazing!
Pretty good tips! Thanks
You bet!
what if you have features for the white space AND features for the saturated enterprise - do you have to pick one position or you can you use different messages to both?
It depends on what the specific chessboard looks like in terms of your target market, the features, the pain point.
I’m working in IT services software company in CoE team. I need go to leadership team for sponsorship to start cots product sap plm practice. How should I do. Any reference will helpful
Yes. You explain soo well. How can i reach you for a call?
I spend 99% of my time on my clients and 1% on my free TH-cam content to serve the wider community. Here are my coaching programs: tkkader.com/legion.
Brilliant stuff! :)
Glad you enjoyed it!
Thanks a ton for this content!!
Glad you enjoy it!
Great insights
🙏🏼
can u provide a template for this ?
this is great!!!
Boom!🔥
Yes
🙏🏼
YES!!!
🙌🏼
I can't believe you don't have more Likes on this video already. It's priceless!
Glad you think so! And welcome to my channel!
Yes!
🤗
YES:)
🙌🏼
great video! Thanks a lot
🙏🏼
Great video TK. Is the macro trend that you shared really a macro trend that about 92% of SaaS companies will fail despite raising funding? I thought that a macro trend was happening in the greater world that would impact business. For example - something like fewer people are going out to restaurants now due to (situation) so they're using platforms to get food delivered to them. Just wanted to clarify. Thank you TK for always dropping knowledge!
The macro trend needs to directly impact your ideal customer. So in the scenario you're talking to a SaaS Founder, that macro trend hits. If you're selling POS systems to restaurant owners, a macro trend of fewer people going out vs delivering in would hit.
@@TKKader thank you TK! I need to connect with you for sure for Coaching. It's one of my goals set this year. It seems like the way we bring products to market is somewhat consistent however, at the same time I'm seeing that techniques and tactics seem to change based on macro trends and other outside circumstances. It'll be great to be part of a group that's consistently on top of things. You're the man TK. I appreciate you
like, share , watch the ads ^^
Appreciate it!
I was expecting you could show how to actually create a GTM plan using some example..
Awesome buddy
🙏🏼
Dude do u even sleep ?but great video thank u 😅
Glad you got value!
insane value, thanks
Boom!
Yes!
🙏🏼
Yes
🙏🏼
Yes
🙏🏼
Yes!
🙌🏼
Yes
🙌🏼
Yes
🙌🏼