Harvard i-lab | Startup Secrets: Go to Market Strategies
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- เผยแพร่เมื่อ 3 พ.ค. 2024
- Find out why it can be twice as important to get your Go-to-Market right, even if you've engineered a great product. Get to understand the strategic and tactical frameworks needed to enter a market and occupy a dominant position. Learn how to develop your "brand essence" and integrate other key marketing assets so that you can pursue an impactful sales and marketing approach.
Learn more about the Harvard Innovation Lab at i-lab.harvard.edu/ and follow us on Twitter at / innovationlab and like us on Facebook at / harvardinnovationlab
The question posed near time 47:05, "how big a market should a new startup company go after?"
I was surprised at the answers, owing to my expectations of the admissions criteria at Harvard.
I've done this in tech startups. Always start small:
1) your product/service/Value prop will NOT be correct initially, and a tiny initial market helps you figure it out (think of 'stealth mode' startups for e.g.)
2) the practical part: you lack the resources to successfully serve a large market, EVEN IF your Value Prop is nailed
IT SEEMS RATIONAL for a founder to say "We cannot limit the size of the market we're targeting! WE NEED MONEY! SELL TO EVERYBODY, ANYONE WHO WILL BUY!"
That seems rational but it will ALMOST NEVER WORK. Do not "pre-ruin" your brand by going after a huge audience you lack the resources to make happy. Pick a small audience. Perfect your product, service, Value proposition. Make it IRRESISTIBLE.
THEN broaden your market. You'll have a polished offering/value prop, and you'll have some $$ to service a larger audience.
'Stealth mode' startups are a "thing" for a reason.
.
I was so lost on the whole sales and marketing side of my start up. So I sat down and watched lectures one and two and this one and sat down and decided to build a 'go to market' canvas. It's been invaluable. I've seen what customers segments are truly responsive to our product. I've seen how to mix our inbound and outbound and what inbound and outbound is worth doing and where. I've managed to create a unified brand message for a two sided (user - payer) marketplace where the value propositions to the different parties is completely different, that's not easy. So thank you for this. I'd love to share my canvas because I think it basically synthesises the whole thing into a one page sheet and helps people see a unified big picture of this very complex topic. Thank you so much. Open sesame moment gained from this. Thank you.
Sir please can you share your canvas with me ?
@@SilentxMod Sure. I need and e-mail address. Please drop me a line on amo.gombe@gmail.com
@@amorosogombe9650 done
Hey can i shoot you an email to receive this canvas?
Sir please I'll send an email, I'd love to get your canvas.
That last description of shoveling in money to Google ad words is exactly the way that I started out. And like was earlier mentioned, the usefulness of a podcast for marketing is also how I went about it. After building a TH-cam channel for my start up, providing free information and instructions on the channel, it completely replaced my ad words budget expense. All done free, with just the expense of spending a little time. It's very successful to advertise and market your product to prospective clients in a way that doesn't seem like you are actively advertising to them, and trying to sell them. They also call this the information age, where clients are doing more and more research, comparing, and looking up the reviews of a product. So I was able to provide free information and technical support that was a marketing outreach but didn't seem that way at all. I really like this concept of inbound marketing. And yes, for websites and TH-cam, content is king! Have to consistently put out great content. And that is why they call it "building" a website, it takes some time to gain the search ranking and authority, and have to just keep pumping it out!
Thanks for sharing man, this is great insight.
thank you! I am happy to pull it together and your feedback will encourage the many people who contribute to this
I would love to see a cheat sheet for questions to ask the customer when trying to define/improve PMF. Our SaaS has two billion dollar customer pilots, 3 new customers (enterprise HIT) and we are still a very small team, so we don't have customer success function but as founders, we are doing our best. Michael, I really appreciate you sharing this information with us! Great Value!
Thank you so much for making this available to all and creating this in the first place.
Thx2u Michael you are a prime foundational source for my educational process re startups and processes. Well done
Many years later your work is still saving people from crucial mistakes. Thank you so much!
@@filobrosgolf u
I find these sessions invaluable; the framework covers so many practical challenges that startups face and how to address them. Thanks so much for sharing!
maybe invaluable isnt the word then..
@@ColtonBuckelew Invaluable is the Right Word! It fits the statement and message being conveyed.
@@ColtonBuckelew invaluable is the right word
Amazing. Incredibly valuable! Thank you very much!
Man I really hope i was not in high school when this speech was given. Alot of ppl who had listen to the hubspot founder would probably be making million now. He was calling it right before it become mainstream. However, I do not think that being extreme on inbound is completely right. The outbound marketing still work and you see alot of company and business being successful with it. Combining the right amount between the two is probably the better way.
Lies again? Harvard Target
are these videos part of a course, where is that course. I want to watch them in order.
It would be great if it had subtitles. In order for the hearing impaired to benefit
Yeah, and take out all of the “uuuuhhs” and “ummms’ reading that has to be taxing.
Definitly one of the best courses i ve seen
Where can i find the video they keep talking about which seems to be a prerequisite for this lecture, where they have discussed all of the marketing strategies in detail?
"There's no substitute for measuring and iterating." Very smart presentation.
One of the best lectures on this topic. Thanks for sharing this!
amazing, got brilliant ideas for my start-up marketing
Thank you Hi, have watched this after 10 years, but all the content is insanely great.
Really really insightful! Thank you so much for sharing this!
Unrelated… I cannot get over the fact that his name is Michael Scott… love it
Fantastic startup focused marketing tips.
Awesome talk and sharings! Always relevant!
Awesome workshop Mjskok.. Keep up the good work...
A must watch!
With the insightful marketing skills you learn at Harvard you too could end up in charge of a major brand like Bud Light...
I'll watch again and again!
This is real education and why utube was created. Bravo.
Great lecture. Thanks.
I was so pumped. Thought she's saying Michael Scott
Worth Listening !!
I need the link to website, any help would be appreciated.
full of startup insights, very useful
Very informative lecture in this topic I ever seen❤
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I'm into Real Estate, but I took the decision to invest in the Crypto market and I have been getting good returns on my investments. The market is also an effective way to grow wealth.
I have real business looking for tips...watching now
much more useful than what they're handing out now
So value knowlegde. Thanks
Cannot find which website?
Invaluable knowledge
Lately, it’s been so rough for me trading on my own because I have had so much losses. I use to trade so well using Demo. I think the real market is manipulated. Please, can anyone help me out or tell me what I’m doing wrong.
Trading with an expert is the best strategy for newbies and busy investors who have little or no time to monitor trade.
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How do i reach Mrs Debra Dianne Brooks?
Yeah Mrs Debra Dianne Brooks!. She is an expert trader and a certified broker too, I've worked with her for months now, seems she processes trade for almost everyone lol, all you have to do is to follow her guidance.
Mrs Debra Dianne Brooks helped me to understand technical analysis, now I can examine the current chart and predict which way the market will go. she is definitely the best pro trader I know
what are the students in this class? is it an undergraduate or graduate level class?
-I am a 3rd year mathematics major, working in a startup company and trying to build my business expertise in my spare time
Graduate Students at Harvard business school.
Brian Halligan yeeeessssss!!!!
As amazing as this talk is, I’ve worked at startups run by young 20 some year olds that didn’t do any of this stuff (cuz they didn’t know how) and went from 0 to $1B in under 2 years. Sometimes I wonder how much of this is simply being at the right place at the right time.
Sid, you're absolutely right, timing is critical. Being too early you'll spend to create the market. Being too late and you'll obviously miss the boat. And if you've got the right product* at the right time, everything is a lot easier. Yet it's still important to find the best way to bring it to market with a business model to build a sustainable business. *The key point being right for the potential customer's needs.
@@michaelskok6304 very true, I just find it interesting how clueless 19 year olds who don’t know any of this are the ones who become billionaires, while the people who do know all this stuff earn $80k/year teaching a college class and don’t actually end up being able to apply it in real life.
@@ekkamailax this guy made a lot of money with venture
thanks for the information
where can one download these slides from? I would love to print them out and follow along making notes. I'm old school haha
Which slides do you mean? You could make a snippet or prt scr, and then pasting it and printing it. I like it the old-fashioned why too.
Is this still relevant in 2023?
Do you have templates for apply?
I'm very happy open the video
Thanks prof
first to comment and this is defenley worth watching video
While bitcoin's wild
his
I had 1 btc I was doing okay but I lost my job due to the pandemic. Then i heard of a pro trader and advisor, Kennedy Williams. I trusted his words and took his advice. i have made over 6.9 btc using his service.
Sincerely speaking, i will continue to trade and stick to Kennedy Williams signals and guides as long as it works well for me ✅
Very nice, I was just hodling before I found Kennedy. In my opinion he is the best out there , i was able to raise my btc from 0.4 to 7btc
He has really made name for himself, also made success more easier than we thought all rates to his strategies 🚀
took me a week to go through whole video.
At first I’m thinking “wow these websites and ads look like shit!!!” Then I realized this video was nearly 10 years ago 😂
Timing is essential. If PSP came out now, it would've seen more success compared to last time. They did not take advantage of their position on the S-curve to time the release of PSP.
Exactly. I wish they would bring it back😭💝
Very informative. I hope I become profitable like you
good information
Thank you Michael Skok for this lovely lecture.
On a fun note, so many elites belong to the class name: Michael. Right from Michael the archangel to Michael Porter to Michael Jackson to Michael Faraday to Michael Jordan to Michael Schumacher and so on.
good information))
i will try
2:05:24 map out the flow of traffic
30:59
< I totally agree with what you are saying....The fact is, BTC is the future of crypto and the questions traders ask themselves now if this is right time to invest? before jumping into conclusion i think you should take a look at things first. for the past few days the price of BTC has been fluctuating which means the market is currently unstable and you cant tell if it is going bearish or bullish. while others still continue to trade without the fear of making lose, others are being patient. it all depends on the pattern with which you trade and also the source of your signals. i would say trading has been going smoothly for me, i started with 2.5 BTC and i have accumulated over 11.6 BTC in just three weeks, with the trading strategy given to me by expert trader Henry Marlow.
hi$ ͲeIєɠɾαm👉Marlow001
Henry Marlow really knows his way around trading, its evident from his deep knowledge of how the market works, reading signals to perfection, i feel very safe trading with him
Trading is the future, not these holding on crypto currency and expecting a surge in market price
Henry IS GOING TO 100 X NOW!!!!!!!!!!!!
Henry comes highly recommended, best TA guy by far I’ve worked with in this bullrun
Great
❤️❤️❤️
If starting a bussiness who wouldn't concentrate on quality of product and brand reliability and quality if they were serious
You will find this Go to Market Strategy Presentation template very useful >> www.edigitalagency.com.au/best-go-to-market-strategy-template/
Yes Michael is awesome!
Pershendetje 60 kan er von seif haben er persönlich Premier Minister (RS)😊 danke schön
50:00
Learn how to develop your "brand essence")
#startup #business
It’s interesting
Wish I learn it when im still a kid haha
Did she say Michael Scott??
New video uploaded startup secret
Super
Micheal Scott. Hell yeah
T amo demais e e você também bjs até daqui uns minutos tô aqui esperando aqui terça t amo demais essa foto linda amei essa foto linda
"tonight uh with uh michael scott's uh
startup secrets series" Me: what the guy from the office is on here?!?"! ........ oooh "Michael Skok" Well you fooled me
😮my ceo will show data of customs.. for step sell and buy
If you keep secrets close enough, you can charge for their release ....
F beijo nela só falta o valor dos Santos Dumont sp desde ontem mas foi essa foto linda demais essa foto maravilhosa amei esse valor total v se for só o tempo atrás y ir pro hospital agora agora tô aqui esperando o tempo todo mês se for só o tempo todo
😘😘😘😘
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F o tempo atrás e o valor dos Santos Dumont e o tempo todo mês se inicia o valor total e se for só me manda o número certo então obrigada pelo convite lá se quiser ir comigo e o valor total fica até agora o valor total e o valor dos santos Barbosa obrigada pela ajuda e o valor
T valor dos Santos Dumont sp desde o início dos Santos Junior Santos Dumont l o número certo então só me manda mensagem quando chegar aqui fora yy o tempo atrás dos outros amigos estão lindos amo vocês demais mas
Michael Skok... not Michael Scott HAHA
😃😃😃😃
F o tempo atrás dos outros amigos são tão difícil conseguir ir hoje foi corrido hoje mas se quiser ir comigo e se ela for w se quiser vir aqui tô aqui fora e se for w e o tempo atrás e se ela for w ela for lá me manda mensagem ok bjs fica tranquilo e se ela for
G e horário e horário e depois e horário e depois e horário e horário normal e o e o tempo atrás e só se for só o tempo todo mês passado foi p ir pro hospital agora e e horário e depois me manda mensagem e me manda mensagem e horário e depois me CP des ela me falou
The commission has refused, despite many pleas over many years😄
Depois e horário normal e horário e depois e depois me CP g Du ND disso me CP g Du ND disso me CP g Du ei tô aqui esperando aqui terça feira e horário e horário e horário e depois e depois e horário e depois e depois e horário e depois me manda o valor e o valor e o e horário
M e o tempo atrás dos santos Pereira Santos Dumont e se e se ela for w o valor dos Santos Junior Santos Junior Santos Dumont Dumont e o valor total e se ela for w o valor dos Santos Junior Santos Dumont e o tempo todo e o valor dos santos Pereira Santos Junior Junior Junior Junior Santos Junior Santos Dumont e s
R E o e o tempo atrás e só o tempo todo e horário e depois me manda o número dos outros dias quando chegar aqui fora e me CP g Du ei tô esperando o e horário normal e horário e depois e horário normal hj e sempre felicidades e muitos dias
R E O melhor hoje f o tempo atrás y ir pro hospital aqui tô aqui fora yy o valor dos santos Pereira Santos Junior Junior Junior Junior Junior Santos Dumont Dumont Dumont
Yes give them the "Sense" just like drugs except its their fault if their dreams dont work ingenious
enabling partner the clincher. Hey i have a truckful of possible indulgence 5 bucks for a high five atta boy
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Despite the economic downturn, ľ'm so happy 😊 .I have been earning $ 60,000 returns from my $7,000 investment every 13days.
@@anitaehimare2156 I have been hearing about MR JEREMY NIEDERSTADT and his genius mind in the crypto and stock market also how good is he??
@@markdonaldson3643 I have also been trading with him , The profits are secured and over a 100% return on investment directly sent to your wallet.I made up to $560,000 in 2months trading with JEREMY NIEDERSTADT
@@markdonaldson3643 I also need his info too I'll write him , How do i reach him thanks.
@@anthnioncamaroti6653 Kindly reach him online or web simply by searching his name, there is a provision for contact. Trading with an expert is the best strategy for newbies and busy investors who has little or no time to monitor trade
For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life. John 3:16 KJV, Ephesians 2:8-9, Jesus Christ is the only way.
F e me CP g Du ei e f e me CP g vi o tempo atrás e horário e depois e depois e depois e horário e depois s o e horário normal e horário e depois e depois me CP des ela quiser ir lá fora esperando aqui terça e sexta feira se der tempo atrás e só o e horário normal e o e o e o tempo todo mês e e o tempo todo mês passado se ela for w se quiser vir me
i just woke up ... why is this herre?
bruh i fell asleep watching youtube and it auto played this random 10 year old video
D ER e et ER ER e et ter fé fé fé fé e Deus quiser vir me CP g Du g vi o e horário normal e o tempo todo mês passado e ela for w se quiser ir comigo lá e me CP g Du ND disso e e o tempo todo mês passado e ela for lá fora d ER e horário e
"and uhh if uhh uhh uhh uh uh uhhhh"
p p