ฝัง
- เผยแพร่เมื่อ 6 พ.ย. 2021
- A different approach in making a Go-To-Market Launch Plan for a New SaaS Product
Do you remember the day when Slack just launched? Do you remember when Snowflake, Hubspot, Salesforce launched? These are epic SaaS companies where most of them didn't launch the way a lot of founders launch their SaaS businesses today. Most of today's startup founders approach it in a very linear way, whereas the 2nd-time founders approach in a multi-threaded way. So in this episode, I'm going to walk you through the 3 principles to help you launch your SaaS product the right way.
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PLAYLISTS TO WATCH NEXT
1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM
Playlist: Unstoppable Sales Funnel - • Creating a SaaS Sales ...
Playlist: Startup Growth Hacking - • Startup Growth Hacking...
Playlist: SaaS Startup Tips - • How I Would Start a Sa...
Playlist: Get Your Saas Business to Product-Market Fit - • Ideal Customer Profile...
2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP
Playlist: Startup Planning & Strategy - • Strategic Planning for...
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3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS
🎥 Playlist: How to Quit Your Job & Start a SaaS Business - • Quitting Your Job to S...
🎥 Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s - • Best Jobs In Your 20s ...
4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER
🎥 Playlist: Be More Proactive in Life - • How to Be Proactive in...
🎥 Playlist: Burnout Prevention & Recovery - • How To Avoid Entrepren...
🎥 Playlist: How to Deal With Sunday Scaries - • How to Overcome the SU...
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Absolute gem .
Should have been taught before tk bhai.
No issues , still powerful strategy.
I discovered this video much later than I should have, around the same time I began delving into linear models. It completely shifted my perspective. I'm truly grateful for the insights you provided. Thank you for everything.
So glad to hear this!
In love with this idea and launch plan, thank you so much 🤟🏼
So glad!
Yes! Very useful and clear strategy. Much appreciated.
So glad you enjoyed it!
Powerful content. The multi threaded launch is similar to principles in Design Thinking (continuous iteration and improvement as you go, informed by data from quality users) - the multi-launch element in multi-threaded is one up on design thinking though.
I like how u are able to capture & clearly demonstrate everything on a piece of paper, keep it up.
SO glad to hear you’re getting value from the channel! Be sure to share it with a friend ;)
Thank you so much for this. It’s so useful and very different from what I thought as an engineer by trade.
Glad it was helpful!
Extremely insightful thank you.
Glad you got value!
My team have fall in the “Linear Launch”, but i did not known after watching this video. Your video changed my mind. Thanks you so much
Glad I could help!
Wow, this was VERY eye opening! I was headed toward a traditional launch until your video. Thank you!!
Glad it was helpful!
The 3 people that disliked this video have already booked their venue in LA for their launch party, and keep paying fees to reschedule, because they really need to add this one last feature before the big event.
LOL
true😂😂
Stop telling my business.. and I have only rescheduled 4 times.. Totally acceptable..
Yes! Very interesting. Thank you
Glad to hear!
This was very insightful, Tawheed!
I was caught up in the linear model (what is an MVP cycle). Thank you for clarifying.
I now have a clear picture
Wonderful!
Yes, I have learned a lot. Thanks!
Glad to hear it!
Thank you so much for openning my mind!
Glad you find this helpful!
This was exactly what we needed at the right time!
Boom!! Glad this was timely!
Thanks TK for this very informative video, it helped me alot
Glad to hear it!
We are in the linear launch trap as well. Thank you for sharing this insight.
Glad it was helpful!
This was very insightful, we just launched our MVP is this video was very much needed.
Glad you got value!
This contents by far best insightful contents in this year. Thanks
Happy to hear that!
Thanks TK! Opened my eyes a lot to how I'll launch my Saas.
YES!
Really happy you’re getting value!
Incredible video as usual
Means so much!
just closed a small deal to take on part ownership and operation of a useful problem solving tool for my industry. this is very informative.
Super pumped for you! Check out my GTM Program.
amazing . we have anew saas loading and this answers a lot of questions
So glad to hear you’re getting value!
That was perfect guide. Thanks Tawhid
You bet!
Soft-launching one of my SaaS solutions this month, your GTM content has been very helpful TK 👏👍👌
One-more feature trap haha = perfection is the enemy of execution = over analysis paralysis
Excited for you!
@@TKKader TK What happens if people think public builds are a security risk ? It’s obviously not true but some users might freak out. There’s got to be a solution everything that we use today apple windows android is based on open source public software
Yes it’s true specially when we love perfectionism.
This is great content. Just realized I'm in the linear launch trap. 🙃
Glad this was helpful!
great stuff TK
Appreciate you being here!
Yes yes yes..this is Gold.
Glad to hear!
yes, it's really brilliant!
Awesome!
So much value in this video, thank you TK Kader.
I have a question though, what´s your approach about pricing in the early stages?
Let´s say you are building a freemium fitness app under a subscription model, when do you think is a good moment to start charging?
just amazing
🙏🏼
Great energy 🎉
Glad you’re feeling it!
great vid!
Glad this was helpful!
I needed this
Glad this was timely!
this content is amazing
Glad you enjoyed it!
Thanks for the insightful video. Although the intro took more than 2 minutes.
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Yes!
Boom!
YES!
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oh my gosh thank you.
My pleasure!
Good one
🙏🏼
Amazing information once again. thank you for the vid. I have one question... If you start discussing your idea before its made, don't you get worried that someone will pick it up and do it by themselves!!!
That’s a possibility in life. But that should stop you from executing and getting out there.
Thanks
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Yes
Good to know!
Yaas!
🤗
yes
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Wow, amazing video! For the first time you ever put a product out to market, how soon should you be marketing it or building a list before the first date that it drops?
The day you start coding.
I'm currently in the research stage of my soon to be start up but I already working on Marketing strategies
Think about it this way. You could build the best SaaS app ever with tons of potential but if you can't effectively put it infront of the right people it'll flop
Yes 🎉
Awesome!
super vid
🙏🏼
Yessir
Awesome!
this guy is pog
Truth be told... I had to google "pog" 😂. Thank you for the kind words :)
Truly amazing presentation. I have fallen in the linear model because I am working all alone by myself. How can we avoid the "Linear" glitch knowing that I have engineering background? Only recently I started learning about marketing but it is taking me tooooo long.
Check out our Launch program: getunstoppable.com/launch
Didn't even recognize you with the sweater! 😆
It gets cold in Dallas 😂
🚀
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Thank you so much for this valuable content - as a first-time founder building a Saas product I got completely stuck in Linear model.... Multi-threaded approach is one I will go for as it indeed seems more healthy and impactful and I strongly believe in community first! The question I have is about the promotion of my first MINI launch... do the pitch of my landing page covers what is currently available in the first release or do I pitch the ambition (the ideated end product) ? Thank you so much!
Pitching the ideal product while not being developed yet, could be seen as over-selling.. on the other hand it could allow me to validate important hypothesis... the next question is whether I promote the features on the first mini-launch or I pitch the problems I am solving ?
Curious to know if you already have a landing page
What is a good channel to advertise AI SaaS start ups
How do you price during this mini-launch stage? Do you price low and then raise as product evolves or price at ideal level from day 1?
I recommend offering a 30-day pilot and then $X/month after that -- that way it is a no-brainer.
👍 👍 👍
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What are the best tools for email outbound except Apollo you advice?
I recommend Apollo.
Tk but what happens if people see the code and think it’s a security risk ? In public builds
Best to not get stuck on theoretical problems.
Hi
TK
Your content in this video change my mind how i should launch my Saas Platform. Would love to get your consult.
Happy to help! Here is how I work with Founders: getunstoppable.com.
Thank you. I have call schedule today with Dylan.
@@jinitshah8357 Awesome! Hope to see you inside the GTM Program!
Hi, very informative video, but i have some questions
What is the criteria of Minimum Viable product.
As i am building a SAAS product that i know i have 3 main competitors, and I am trying to make a better product than them, by making a hybrid SAAS application in that space (combining the best parts of all those 3). Plus i am researching (blogs, reviews) what their customers actually need and adding those features in my product before launch. Am i in the MVP cycle or it is actually the criteria of MVP.
Moreover, i am not making the perfect tool before launch, it will certainly have room for many features and improvements that i plan to update with the feedback and growth of my customers.
Am i doing it right?
Apologies for a long message.
I recommend following my 10-Point Checklist to approach this stage of your process: tkkader.com/saas-checklist.
you should create a discord!
I have a private channel with my GTM Program Clients.
How to re-launch a revamped SaaS product after validating the MVP with a tiny sample size?
tkkader.com/launch
How do you go from mvp to final product?
What do I have to did/do to get into a 101 coaching call?
I focus 99% of my time on my GTM Program members: tkkader.com/gtm.
How to find saas application development company
Google
Very informative.Are you available for a consult?
I spend 99% of my time on my clients and 1% on my free TH-cam content to serve the wider community. Here are my coaching programs: tkkader.com/legion.
Hey TK I'm located in Richardson TX, do you have experience with AWS amplify and react native? im currently looking for a co founder/mentor/advisor to help me lead a company and help it grow...would you like to connect some time in person?
This is cool but I feel this will hard to do for a b2b saas product because of the approval processes that has to do with an organization. Getting the c level executive to try a product that is not ready will be very difficult
I think the idea is that you don't want them to look at it as not ready, but as a stage where they can provide feedback that will help you tailor the product to best fit them. You are solving their problem, and they are lucky enough to be in a position to influence how much better it can solve their problem.
Nailed it.
@@TKKader Two comment likes and replies. I can now start referring to you as my good friend TK Kader. Thanks for the great content. Just sent you a LinkedIn connection request.
@@XBoysAtWorkX this i agree but reserved
Thanks for detailed opinion but its theoretical again, real case study would be best idea to understandit step by step.
And one more thing, what about first impression of customers, if we go with multi threading model?
We do step by step inside our programs. The public TH-cam channel reaches the principles.
what if in a multi thread approach, anyone who is inspired by the idea start working on the idea and we create a new competition before even launching our product? how to avoid this?
By building a valuable product and better marketing strategy, competitions will always be there. You can't control an entrant in the market.
My question will be how can you protect your idea while sharing your building process?
Until you have customers assume your idea is worthless and there is nothing to protect.
@@TKKader Lols that hurts! :)
2k are not enough likes on this video.
🙏🏼
i am building software that allows to be on 1gb of usb space. and is unlimited storage capacity.
Is there any strategy to get first 100 users paid or free just first 100!! Expecting a reply!
There isn’t one “strategy” there are many things you can do. A lot of those different plays I’ve covered in this channel. If you’re looking for a step by step play on getting your first 100 customers, I recommend my SaaS Launch Challenge: getunstoppable.com/launch.
@@TKKader Thanks TK . But tk the thing is we gonna launch a tool and we need 100 beta users so for that im asking available channels to get early adopters or there is any dedicated site to get early adopters
Yes!
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YES!
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Yes
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yes
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Yes
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Yes
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Yes
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Yes
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