How Jack White Uses Color
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- เผยแพร่เมื่อ 27 พ.ค. 2024
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00:00 Intro
00:44 Title Card
00:52 Colour and Branding
02:08 Jack’s New Look
02:52 Purpose
03:42 “Out of place and wrong”
04:01 Seven Nation Army
04:37 Love Interruption
05:21 Conquest
05:48 Freedom at 21
06:18 Conclusion - เพลง
It's not just about color... The White Stripes were all about the "rule of three". In a documentary, Jack White said that 3 was the minimal amount of things that assembles something concrete. A table requires 3 legs, but would fall with only 2, and doesn't require 4. He followed this rule of minimalism with the idea that it would consistently challenge him, forcing him to work hard to stay creative and original. This is the very premise which birthed The White Stripes in the first place.
Three is also the smallest number for minorities and majorities to form.
Also, I happy to be writing this response three years after you posted your comment :P
Very well said.
Must be why there were only 2 members... yeah doesn't exactly make sense .
@@danielbuchanan1560 Jack always talks about limitations. They could have easily hired another person to make the music flow better in a live setting but they never did. Even though some songs have two guitars (I Fought Piranhas/Ball and Biscuit) or even a bass (Stop Breaking Down).
Jack has such a complex, intellectual, and simply swell mind
how do you know
Nathan Hoeweler he's so complex and interesting, he needs to have a thing. a clothes thing. what the fuck, is he a teenage cheerleader?
John Arnold fuck man I just keep seeing u with these stupid ass replies
An Account that gives Nice Work Fellas damn suggested videos
@@behindthen0thing откуда
For a lot of his time with the White Stripes his pedalboard even fitted the colour scheme, this changed to bronze when playing with the Raconteurs.
His utter commitment to these schemes in everything is fantastic!
MrHollahead same thing with the dead weather, when he played guitar live he had a board including a white whammy pedal
When in the raconteurs he was going to put bronze frets into one of his guitars
wasn't bronze. it was copper
Copper Kid
It was so weird with the blue in seven nation army lol
Good work on the cideos
Very good cideos indeed.
ikr :0 soooo fucking weird!!
yeah, these cideos are great
cideos are amazing
Even bigger than his commitment to color is his obsession with 3's. Would love to see a video on that! Jack is such an extremely nice individual. I had the pleasure of meeting him several times due to the fact the guy I dated at the time did the artistic carpentry work for Third Man Records.
I've actually considered doing a sequel to this video about his obsession with 3s, probably to line up with the release of his 3rd album!
Very cool!! If you need help getting odd shots of some secret 3's inside Third Man Records I might could help. :)
That would be amazing!
valarya My teacher had a friend who met him at a bar in Detroit, his friend told him that Jack was very pretentious. But from interviews and stuff I could never see Jack not being anything but humble...
David Reece my boyfriend did all the custom woodworking in Third Man Records when it was being built in the late 2000's. We were there with the construction crew often and Jack would walk through and talk to every single person. He'd take time to learn their names, see if they were comfortable, etc... and he always remembered my daughters name even tho he only met her once (he'd ask after her each time I was there). Incredibly humble, kind and thoughtful. I wasn't really a fan before that... :)
The Raconteurs even have a loose brown and bronze scheme.
Yeah, I wanted to talk about the Raconteurs and Dead Weather, and his various color schemes with Third Man Records but I wanted to keep it relatively short haha
Don't worry about brevity my man. An additional 5 minutes that included the Raconteurs, the Dead Weather and Third Man Record wouldn't have turned away one single person who watched this video. You've got a new subscriber in me...your channel is going to blow up... ;D
Polyphonic but racontours are more a work of group not a virtuoso controlling the way that he sells their art, visually and musical ly, as Jack did on white stripes, for example.. You think this type of abordage exists on this band, too?
Type of aproach, sorry, bad english
Man, this channel is great! I can tell it's gonna blow up soon. Everything is so professionally edited and incredibly well structured. Can't wait for more!!!
100% agreed...I feel lucky having stumbled upon this channel so early....it's barely begun, but it will get very big, and deservedly so.
Nick like nerdwriter
I am a fan of Jack white and I didn't know Jack's use of colors(was just aware of colors with different bands). May be because I was more into his outstanding guitar riffs.
I think De Stijl had a really great influence on the early TWS stuff and colorboard. De Stijl is a Dutch artistic movement, which only uses 4 colours: black, white red and yellow (okay The White Stripes don't use yellow but you've got the idea :D). The Stijl also uses only straight lines that intersect each other at 90 degrees.
I think that this thing not only has a great influence on colours but also on the band's minimalistic sound. They even got an album entitled De Stijl (it is a great album after all, one of my favorites). Great video anyway! :)
That's a great point, and I agree De Stijl is definitely one of my favorite White Stripes albums too.
Nice vid. You could add his Third Man Records yellow/black/white palette to the mix.
Seanonymous X The Third Man Records store is so yellow it hurts
Meg White is one of the most underrated drummers of all time
The White Stripes are so freakin' cool. I love all the bands Jack has been into.
Love Jack White. Please cover his instrumentation and musicality. He is so muchmore than the colors. Thank you for even having him in your mix to begin with. He's truly my favorite. Everything he does. Have a great day!!!
This channel is one of the best I have found about music on the internet. Excellent content!
Keep rocking, dude!
Yo dude i just discovered your channel and I'm impressed. I subbed after 1 minute of your Bonham video. I love how in depth you look into the music and how you think outside the box. I literally never noticed the importance of colour in Jack Whites discography and videos. Just for the future could you maybe talk about the impact of Linkin Park? Or their evolution as an artist? People may like that since the recent events. I'd love to hear what you have got to say and even find.
yeah... this guy so genius ...
marcelo same here, just finished Bonham's video and already subscribed. Great channel
Exact story here
Same here.
Absolutely 100% agree with your closing statement, jack white's influence on alt rock, roots rock, blues rock and garage rock alone are enough to warrant the title of icon. The first time i heard seven nation army changed my life, it was like seeing the beatles on ed sullivan show. my entire life officially began. Great video essay.
You could also mention the pure darkness and noir feeling The Dead Weather had with only black and white colors.
I'm a classic rock geezer and Jack White rocks. Saw him solo, with Meg and Raconteurs. Fave songs to play on guitar are Yorba and Army. Sometimes play Yorba electric and Army acoustic. Love Freedom at 21 but still learning that. Meg was cool drummer and hot, especially in that Icky Thump cover.
This is one of the first things that attracted me to Jack, both when he was with the Stripes and solo. This is also the same thing that unconsciously attracts people to entertainers like Marilyn Manson and film directors like Tarantino.
You did a fantastic job of explaining the importance of visual imagery in music, great channel.
Thank you very much for the video and all the time and effort you put into it. I have known about jack white's colour obsession and it is super to see someone explain and highlight it so well.
Loving the videos, man. I subbed after watching the Bonham breakdown first. Can't wait for more content.
Love this channel and the artists you put in the spotlight. Well done.
His independent record label/shops (Third Man) also have a strong devotion to a color scheme, this time being yellow/black/white. He definitely has a love for primary colors.
The colours used in his record company, the Third Man Records fitted the same scheme. A combination of yellow and black fills everything in the building.
Very interesting video. In an interview he once said how giving himself boundaries helped him to be more creative, because if he had limitless options he would become overwhelmed and never get anything done. It's also a big part of the reason the white stripes were a 2 piece.
There is some serious editing in this video, pretty amazing
The dark tone in The Dead Weather's visuals also fits their sound really nicely. A heavy, shady black and white.
Your videos are amazing man. Please keep up the incredible work!
Fantastic editing and graphics!
I just fell through a rabbit hole of your awesome videos. Keep up the good work man !
As someone who has syinsthia and has been listening to Jack White my entire life, the music In my mind has rarely ever matched the set aesthetic. Bass tends to be very blue, normally Prussian or Navy so Seven Nation Army with the blue seemed to mesh with the music better, but that's just how my brain works.
Vi Holiday it's very intéressant, thanks for sharing. I dont think I have synesthesia but when I listen to a song from an album, I often see different variations of the album's cover main color
Awesome video man i just discovered this channel in my home page and i think i'm hooked! A nicely made video, deep analysis on the topic and also stellar editing! Subscribed & kudos to you my man. Btw my mind was blown by the fact that the mixture of color & music has such impact on my mood haha
very nice work. well done
Bro, i love this kind of videos. you have all of my support.
this is a good video but you say red strangely
Yeah, my friends make fun of me for it
As soon as I said your comment, he said "red" and I noticed it.
Hail Olympos me too right at 5:24
An Account that gives Nice Work Fellas That's exactly where I was
jymel ryan
sorry jymel ryan
Seven nation army in blue should be illegal
Your videos are so well made plus so rich in content. I am sure many people will love the way you transmit information . . I sure do!
Thank you for this! I noticed in the comments section in a few videos how some people have wished you well and that your channel will blow up sooner rather than later. Hang in there! These videos are great and I am sure more people will be engaging with you through them . . looking forward to more great stuff from this channel! :)
Genius intersting video. Glad I subscribed
yo your intro beat is so relaxing lol
For a while I only wore red, head to toe; even red socks. Eventually I had to stop because people would regularly bring up Jack White, and think I was copying him. You know you're good at marketing when you basically own a primary color.
Nice videos man!
This is an interesting thing to learn for an art student that is an all time music geek. Great video!
Polyphonic very nice. I like what you have going on. Im on board. Lets gooo!
You earned my sub because I love the white stripe and jack white and I have noticed the color as well
damn dude, second video i watch and i'm already in love for this channel! you guys are AWESOME!!!!
Thanks for this video!
LOVE this channel!
Love this channel glad I found it 😍😍
Good narrators are tough to find but a worthy investment for a unique and interesting perspective. The guy reading doesn't lend itself to the meticulous nature of subject matter.
Sweet lord, your videos are so well made.
At his place, Third Man Records here in Nashville, all the branding is yellow & black. Red & Blue are used here & there thematically, including his Blue Room for performances & events. Overall a wonderful use of the primary colors.
Thoughful and provoking.
Please do more videos!
New sub : )
Good luck
Great video thank you
Great Video!! Keep on it!
I'm in the same thought with you ... I'm thinking about it for so long .... i love this channel ...
That was a lot of fun, thank you
Great video
Thanks
I'm so glad to see you continuing to create ⚡✊⚡~ you were the first rock O played for my daughterbwhen she was three... Now she is almost 9 and wants our first rock concert to be you
.. looking forward to seeing you soon 🤙
Great video, great channel
Type O Negative was another band to utilize color. Green and black in their case. Great video!
Really good. Reminds me to Type O Negative's use of color
Great video!!!!
If you want to know where is all started for Jack, look into Son House, and Flat Duo Jets. The undertone to all is that things are done in 3’s. The colors, three aspects in the band, 3 cords. It’s a basic number for what the simplistic foundation music can be but not always the case. The stripes are drums, guitar, vocal. Then during the performances he would go back and forth from pianos, organs, diff mics, etc... the even more baffling thing that most bands wouldn’t dare do. No set list ever, everything what like improv comedy, on the spot. The idea is people paid for a show, a show they would get. And each would be unique to there own. Simple things sometimes breed the most amazing things.
Good video, I have always wondered why Jack clung so much to color since The White Stripes, and now it represents more for me than it was before. greetings from México.
I read in a magazine once that he also created the red, black and white scheme to weed out listeners who would probably instantly reject them for being "gimmicky". The idea being that if you're too hung up to see past it and take their music seriously, you probably wouldn't like it anyway.
whada' great channel! watching from chicago!
Holy shit man!!! Your videos are amazing (and Jack White is a fucking genius and an amazing multi-artist)! Love the channel! Exclamation points!!!
this video is brilliant and I guess the channel also is
got a new subscriber!
Jack whites my all time favorite artist and I now have a new reason to love him even more
THIS specifically was what made me fall in love with The White Stripes. I was very young when "White Blood Cells" came out, but to this day, its still my favorite album of all time. Why? Well certainty the music is a huge part of it, but moreover, the album art and liner notes hypnotized my young mind. The band felt like more then a band; they were a concept. They had an image. An image unlike what you get with say a David Bowie or Ramones; just as iconic, but like a uniform. If I wore Red, White, & Black it was as if i were representing my tribe. To this day when a band comes out just wearing street clothes, it seems to me like a piece of what makes music performance so special is missing. So thank you Jack and Meg, for making aesthetics important.
This video has been in my recommended for so damn long
The change in red on Love Interruption made the song so much sexier
Artist and a bit of a nerd here- we humans tend to associate colors with what we see in our daily lives. If blood was blue, if snow was red, if our skin was green- we wouldn't feel the same with the colors.
Minimalism also plays a part in cinematic focus (of course, duh me), but in the biological sense that we are 'lazy' in seeing things. Something that's dominantly colored with one or two colors are satisfying even though they're not complimentary because of this.
Finally a channel of music appreciation on rock and roll. Very interesting stuff.
Lot of people don't realise what a massive influence Simply Red were on the White Stripes. Jack once said he had only two heroes: Son House and Mick Hucknall.
This is the first video I watched on your channel
Refreshing to experience solid cultural discourse on youtube! This is much better than anything I've seen Vice turn out. I've just subscribed.
This is branding very well executed.
I'm in love with your channel
Nice video!
This is channel is supreme! So glad to have stumbled across it. Thanks, YT algorithm.
Dude, this is so weird. Don't get me wrong, I loved your video. It is just strange because I wrote an essay when I was getting my degree in Mass Communication with the exact same argument. Great job, keep doin it!
Gustavo Mões I guess the saying "great minds think alike" really holds more weight than most people think.
Just another example of the genius that is Jack White. Tool comes to mind as another band who uses visuals and color schemes to really enhance their music too.
Brands can use limited colour schemes cause there's not a lot of expression going on. But for an artist to restrict themselves to only 2 or 3 colours for most of their career, that's a much more substantial limitation. I mean, I love how Jack White has made it work, and I think it's good for artists to put boundaries around their projects to keep them focused and cohesive and to challenge the artist, or sometimes it can help simplify things for the artist. But imagine if the Beatles had imposed the same colour limitations on themselves. I guess I agree that limitations are good for artists and adopting colour schemes may be good too, but only 2 or 3 colours, I don't think I could do that. I have too many other colours inside me that I need to express.
I love it I love it. Do more Jack White stuff please.
Sometimes it is not branding. I refused to wear any colours but black, white, red, beige and gray for at least 20 years. I thought of it as simplicity. Everything went with anything else. I have heard the White Stripes had high production standards even in setting up the stage in a small venue when starting out.
I've always favoured wearing Blue and Black clothing until I started listening to Jack's music. Now I pretty much only wear blue and black :D
You're spot on man
I totally feel music with my ears. and what I feel. Colors don't sway my feeling.
it seems obvious when you think about it... but yes... the use of The colors even in third man records is incredible... this is a great stuff for youtube bro... subscribing right now!
Bonham, Jack White, and Flea??? This is my dream channel
I fucking love Jack White and everything he puts his hands on. It makes me happy that there's someone out there being awesome.
this is amazing
Adam savage just posted a video where he interviews jack white about his new record plant and he talks about how music is visual to him. Its more about the movement of records and cassettes vs "invisible" digital music than color, but interesting nonetheless.
I knew i wasnt the only one who noticed. Jack white is a genius. Great video! Subscribed!
Loving the channel. But I think the bigger it gets the more people are going to complain that the overlay you put on-top of the video is a bit distracting when it looks like my monitor needs a full body cleaning.
this chanel is soo good
A very good and similar idea could be brought up with Hot Chip. You should cover them!
Black, white and red are also the ultimate alchemy colors
Even Jack's house in Nashville was black, white, and red! He is dedicated!
I love this channel