Redesigning Your Logos! (Bad Logo??) 😳 Ep 9

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  • @willpatersondesign
    @willpatersondesign  ปีที่แล้ว +11

    Hope you guys enjoy the video! If you did, then make sure to post your own logo on the subreddit! Watch the previous episode here: th-cam.com/video/-bwYtTjcjqc/w-d-xo.html

  • @Kittldesign
    @Kittldesign ปีที่แล้ว +26

    Excellent demonstration of Kittl, Will! We're excited to be adding even more mockups soon and filling up those categories. 🔥

  • @OOF_ItsAndy
    @OOF_ItsAndy ปีที่แล้ว +30

    Hey! I made the Sunrise Yoga logo, thanks for taking a stab at fixing it, love what you came up with as it's clearly a well thought out logo and composition, not my squished text abomination haha
    Love the content! Hope to see more of my designs amplified by you so I can further develop my logo design skills!

    • @willpatersondesign
      @willpatersondesign  ปีที่แล้ว +10

      It's not an abomination! It was fun to re-work it though, thanks for posting it :D glad you enjoyed it

    • @Ethanol.
      @Ethanol. ปีที่แล้ว +10

      Nah bro yours was better. You asked for a yoga company logo, he gave you a daycare looking one.

  • @natoliver
    @natoliver ปีที่แล้ว +34

    Hi Will, can I suggest an idea for you? Would you fancy redesigning defunct British brands? I’m thinking of brands that were once synonymous with the British high street like Woolworths, Phones4u, Debenhams, maybe even Mr Whippy, BHS and Safeway. All were big brands/chains in their day. Maybe it’s time they got a revamp for the high street in 2023? It’d be cool to see your take of bringing back once loved brands.

    • @willpatersondesign
      @willpatersondesign  ปีที่แล้ว +12

      This is such a good idea

    • @ardnisgnirf
      @ardnisgnirf 10 หลายเดือนก่อน +1

      Did this ever happen? would love to see this ❤

    • @Nathan_Silver
      @Nathan_Silver วันที่ผ่านมา

      @@willpatersondesign did you do this??

  • @neehasahu201
    @neehasahu201 ปีที่แล้ว

    First logo transformation was something i was expecting but what you done with 2nd logo that blows my mind.😮😮

  • @Jopasd
    @Jopasd ปีที่แล้ว +15

    4:22 imho, I think the more rounded version in the sketch worked best, keeping the P thicknesses more balanced.

    • @PRKK1
      @PRKK1 ปีที่แล้ว

      yeeeeeeeeeees

  • @logotronix.
    @logotronix. ปีที่แล้ว

    These logos are simply extraordinary in their minimalism 😀

  • @mitzerbitzer
    @mitzerbitzer ปีที่แล้ว +2

    Kern Kop Will on duty right now, make sure you're not running around with W-illegal kerning.

  • @suyashimishra
    @suyashimishra ปีที่แล้ว +4

    Just recieved the notification! This was much needed!✨🙌

  • @dannyr2976
    @dannyr2976 ปีที่แล้ว +3

    Nicely done Will 'Pater-kern' with the re-designs, great choice of font for 'Plantify', would've tried having the inner leaf shape on the left side run parallel to the stem of the 'P' (no pun intended!) more to keep the original shape of the letterform a little more, then somehow work in the shape. I agree with you that clichéd can work depending how it's executed. Watched the whole way through so 'Lemon'.

  • @TachyBunker
    @TachyBunker ปีที่แล้ว +15

    You're very talented. Can you do a video for music artists? I love Carpenter Brut's logo, and want to do something as iconic and recognizable yet unique.

  • @buckbuchanan4810
    @buckbuchanan4810 ปีที่แล้ว +1

    lemon. :) I also thought you could cutout the horizon into the star S icon to bring more continuity between the icon and the full logo

  • @apatsa_basiteni
    @apatsa_basiteni ปีที่แล้ว +1

    That sunrise logo redesign was fire

  • @bvengroff
    @bvengroff ปีที่แล้ว

    Will acting like New Spirit isn't super huge right now! Great usage!

  • @MyLudimila
    @MyLudimila ปีที่แล้ว

    The yoga one looked kinda lost. It reminded me more of a water park or sunscreen company logo, but it was cute (IMO of course).

  • @jkartz92
    @jkartz92 ปีที่แล้ว

    It not only depicts like a leaf, but also feels liek a elephant trunk!!

  • @Dumbydouchbag
    @Dumbydouchbag ปีที่แล้ว

    Eleven! I really enjoyed the design process and the simplification honestly the way u speak is super clear! I was thinking you could redesign actual logos like Coca Cola in a different time period , you put time periods on a spinning wheel, spin it, and then put the logos on a separate wheel, spin it and whatever it landed on , you must do (just a thought yk ☺️)

  • @EllyseaAndDolls
    @EllyseaAndDolls ปีที่แล้ว

    🍋 I really enjoy logo redesign videos, I learn a lot from them. It's funny because my studio is called Studio Yoake, which means sunrise in Japanese, but I didn't go for a playful logo like this sunrise logo, I went for a logotype with a very modern ligature serif font whose A makes kind of a circle with the horizontal bar. Otherwise, all very clean and streamlined.

  • @theonlyanonymousone680
    @theonlyanonymousone680 ปีที่แล้ว +1

    You’re a legend!

  • @ilhamismail2908
    @ilhamismail2908 ปีที่แล้ว

    i love your creative but simple idea

  • @CondogCreative
    @CondogCreative ปีที่แล้ว +1

    Is the P in Plantify supposed to be smaller than the other type?

  • @StillSahan
    @StillSahan ปีที่แล้ว +1

    Thanks🍋

  • @AngeloMontilla
    @AngeloMontilla ปีที่แล้ว

    Great video Will!

  • @CabdullahiCadde1
    @CabdullahiCadde1 ปีที่แล้ว +1

    Great And Good

  • @eleoptera
    @eleoptera ปีที่แล้ว

    Hey. Nice stuff. However I think the sketch you made for the P in the first logo looks a lot better than the one You constructed from the font. Couldn't you have traced the leaf and Integrated that in the font path?

  • @Rocklee21745
    @Rocklee21745 ปีที่แล้ว +1

    Greattt really loved the sun rise logo and mockups 😍😍🤌✨

  • @howjos
    @howjos ปีที่แล้ว

    11 -the sunrise logo worked out great

  • @britishcrackamico
    @britishcrackamico ปีที่แล้ว +3

    Will, I love watching your videos.
    I have been a freelance graphic designer from the UK for almost a decade now so I know better than anyone how designs can be each to their own. But knowing your style, that P just does not fit with Plantify. I think it would be better if we had a plan of what the brand actually belonged to, is it physical or digital. That P just did not hit, it was too heavy and didn't fit with the rest of the font (I liked the font). The idea was strong but execution in my opinion wasn't. Do you know what I mean? It felt like a rush job but maybe that is the best way to create videos? I'm not a youtuber! Can you do a double redesign? Redesign your initial ideas? Presuming the client wanted to go on a new route? Much respect hut as you know, the client is always picky. Love you homie x also why couldn't you show us the ipad edit as opposed to mouse? X

    • @britishcrackamico
      @britishcrackamico ปีที่แล้ว +2

      Also, just finished the video, the last logo was meant to be for a yoga studio and not for a new orange juice brand. Again, not hating but just trying to give costuctihe criticism. In all honesty the client could potentially love the logo, but by chance they don't, maybe make a video redesigning YOUR OWN logos based on client feedback. These are both cool logos in their own right but I think you missed the mark with both of them. But, again, I love your work and your channel, a big fan and been following you for years!

    • @willpatersondesign
      @willpatersondesign  ปีที่แล้ว +1

      Redesigning the redesign might be a good idea hahaha.

    • @britishcrackamico
      @britishcrackamico ปีที่แล้ว

      @@willpatersondesign Maybe we could have a redesign battle? 'Subscriber battle!'

    • @britishcrackamico
      @britishcrackamico ปีที่แล้ว

      @@willpatersondesign if you dsre......

    • @willpatersondesign
      @willpatersondesign  ปีที่แล้ว +2

      @@britishcrackamico lol, I've done battles in the past. These are just videos where I try and give a different take. I'm not being competitive.

  • @Jonayed_M_Khan
    @Jonayed_M_Khan ปีที่แล้ว

    love these redesigning episodes

  • @sanketkachare4488
    @sanketkachare4488 ปีที่แล้ว +7

    P is not perfectly align in plantify logo

    • @twinklefire7241
      @twinklefire7241 ปีที่แล้ว +1

      That’s all I could focus on. And it seemed a little too small as well, shorter than the “L” and thus not visually balanced.

  • @yasith_randu4465
    @yasith_randu4465 ปีที่แล้ว +2

    Your video was so much help to me, thanks a lot < will

  • @therealjamin6618
    @therealjamin6618 ปีที่แล้ว +2

    Nice Haircut 👌

  • @patch863
    @patch863 ปีที่แล้ว +3

    i really like the more handrawn and natural feel to todays logos!
    also lemon 🍋

  • @Mania26
    @Mania26 ปีที่แล้ว +1

    I wish be that good in logo design as you :(

  • @greenscreener420
    @greenscreener420 ปีที่แล้ว

    Eleven! Nice work as always👍

  • @tylercommons6479
    @tylercommons6479 ปีที่แล้ว +1

    Lemon. I like the second logo as like a beachware brand but I think you missed the part about it being a yoga studio. it was a bit too playful for the non-existant brief.

  • @jedu_youtube
    @jedu_youtube ปีที่แล้ว

    Mate, loving the videos. Trying to come up with a new logo for my channel and seeing your thoughts and process is really really helpfull! Just had to comment and say thanks!

  • @gearlounge3743
    @gearlounge3743 ปีที่แล้ว

    Awesome designs. Thanks

  • @porthospatel1683
    @porthospatel1683 4 หลายเดือนก่อน

    Great job Will! Im gonna upload my logo for you to redesign.

  • @DavidMArt3
    @DavidMArt3 ปีที่แล้ว

    Yes sir I love your works and teachings. They are all great.
    If you're interested I would love to see a cool logo using just the letters "d" and "m"
    Thank you for the quality packed videos

  • @nyme2349
    @nyme2349 ปีที่แล้ว

    This has nothing to do with graphic design, but I absolutely love your haircut, looks good 👍

  • @F4xP4s
    @F4xP4s ปีที่แล้ว

    You are the Kernel!

  • @char.graphics6747
    @char.graphics6747 ปีที่แล้ว

    How did you record yourself while designing on the laptop

  • @klst1746
    @klst1746 ปีที่แล้ว

    Nice vid, quick question though.
    I mean yeah rules are meant to be broken but the invisible guidelines for designers (as well as my university prof) taught me to not change two elements in a logo (not meant literally).
    So my question would be: Why did you add the second leaf to the right of the logo? Did you want it to be there for the playfulness or any other reason?
    I would like to know that. Thanks in advance :)
    oh and: lemon

    • @willpatersondesign
      @willpatersondesign  ปีที่แล้ว +2

      Great question. To me the logotype seems to left side heavy - so adding a visual to right side balanced it out. Although, it isn't placed as accurately as I would've liked it to be. :)

    • @klst1746
      @klst1746 ปีที่แล้ว

      @@willpatersondesign Ah okay sometimes it's as simple as it gets haha

    • @willpatersondesign
      @willpatersondesign  ปีที่แล้ว +2

      @@klst1746 Yup! It's cool to break the rules. You'll fail a lot of the time, but every now and then you'll find a gem (not calling my logo here a gem)

  • @dantecxx
    @dantecxx ปีที่แล้ว

    Thank you for your content 🙌

  • @mohamedzaky1850
    @mohamedzaky1850 ปีที่แล้ว +2

    i love this series so much it's give me a great inspiration

    • @willpatersondesign
      @willpatersondesign  ปีที่แล้ว +1

      I'm glad you like it :D It's my favourite too :)

  • @abdullahnaseem2285
    @abdullahnaseem2285 ปีที่แล้ว

    Really adore your work brother. Wish to work with you someday as an official employee or an intern. Would be a dream come true. 😍

  • @luvhopefullie727
    @luvhopefullie727 ปีที่แล้ว

    Thank you. Great video!!!
    Lemon.

  • @vladamark98
    @vladamark98 ปีที่แล้ว +1

    Was it lemon or lime?
    Amazing video! Keep up the great work

  • @lancewenzel5344
    @lancewenzel5344 ปีที่แล้ว

    Ngl the sunrise type reminds me of Löded Diper from Diary of a Wimpy Kid

  • @craiglancaster8200
    @craiglancaster8200 ปีที่แล้ว

    What was the font you used for sunrise? It's a nice looking font and I don't think you mentioned it.

  • @Todn_Hamekul
    @Todn_Hamekul ปีที่แล้ว

    where did you search for your typeface?

  • @aldelcy
    @aldelcy ปีที่แล้ว

    why not make the i dot the leaf? too cliche?

  • @PsiTechVirus
    @PsiTechVirus ปีที่แล้ว

    Instead of the Kerning police, can you just be The Kernal?

  • @victorbenetti4636
    @victorbenetti4636 ปีที่แล้ว

    how you did that on the star in 10:43

  • @forgrow4623
    @forgrow4623 ปีที่แล้ว +1

    nice..

  • @MUTAHARHUSSAIN-c1i
    @MUTAHARHUSSAIN-c1i ปีที่แล้ว +4

    I did this logo [Mutahar Husain] thanks Will for your critique❤

  • @SHK.11
    @SHK.11 2 หลายเดือนก่อน

    1:55 does anyone know what site is this?

  • @Jarnokes_Design
    @Jarnokes_Design ปีที่แล้ว +2

    lemon

  • @dishaarts21
    @dishaarts21 ปีที่แล้ว

    great work. also 🍋

  • @youtubeuser1492
    @youtubeuser1492 ปีที่แล้ว

    🍋

  • @BendoubaAbdessalem
    @BendoubaAbdessalem ปีที่แล้ว

    1:51 photopea

  • @mrilyes7001
    @mrilyes7001 ปีที่แล้ว +1

    Like every time ,u r so talented🎗

  • @hpadgaming5843
    @hpadgaming5843 ปีที่แล้ว

    And did client like this logo or not? I want to know update.

    • @willpatersondesign
      @willpatersondesign  ปีที่แล้ว +1

      It was a redesign of a logo I saw on our subreddit so I'm not sure if it's even a real company!

  • @jawsDANK
    @jawsDANK ปีที่แล้ว

    🍋🍋

  • @IndiSzn
    @IndiSzn ปีที่แล้ว +1

    eleven

  • @blackswan7033
    @blackswan7033 ปีที่แล้ว

    Lemon 🍋

  • @亾
    @亾 ปีที่แล้ว

    You are amazing bro. Love from Kashmir. Would you like to redesign my school's logo if I submit you information and pics of it.

  • @amyavan
    @amyavan ปีที่แล้ว

    Lemon🍋

  • @naomipaterson9300
    @naomipaterson9300 ปีที่แล้ว +2

    🍋🍋🍋

  • @edmondbmurden
    @edmondbmurden ปีที่แล้ว

    Lemon

  • @MikeGOplay
    @MikeGOplay ปีที่แล้ว

    Leven

  • @declan_franklin
    @declan_franklin ปีที่แล้ว +2

    11

  • @slythemongoose9138
    @slythemongoose9138 ปีที่แล้ว

    LEMON, MELON, OMEN, LONE, ONLY, MOLE, MENLO, NOLEM, NOMEL, NOME, GNOME, MONE, LOME, MONGREL, GROMEL, GRONE, RONE, NORE, MORE, GORE, GROLEM, GOLEM, GNOMGNOM, MONG, MUNG, LUNG... TTFN, THANKS AGAIN!

  • @fatandhandsome
    @fatandhandsome 10 หลายเดือนก่อน

    Homely is an interesting difference in terms between the US and UK. In the UK its good and cozy, but here it's ugly and unattractive. Rough difference based on the audience. But that P is definitely US homely.

  • @hossamnossair7605
    @hossamnossair7605 ปีที่แล้ว

    Sunrise logo is more beautiful than plantify

  • @FensBRL
    @FensBRL ปีที่แล้ว

    your T is too far from the N, Mr. Kerning Police

  • @Yellowsnakedesigns
    @Yellowsnakedesigns ปีที่แล้ว

    🍋🍋🍋🍋🍋🍋

  • @NoNameCode
    @NoNameCode ปีที่แล้ว

    Original logo was better in frist one

  • @dustadorre
    @dustadorre ปีที่แล้ว

    E1EV1N

  • @qurangripe2490
    @qurangripe2490 ปีที่แล้ว

    Me not like your on, or before on both

  • @eskideamos
    @eskideamos ปีที่แล้ว

    I think there was a way to interpret the sunrise logo more respectfully of the original - sticking to the 70's typography theme and just executing it better. People shouldn't be so quick to give up their initial idea just because someone else re-does it with better execution, but disregards the original inspiration. The updated logo lacks any character and just looks like another generic immature typeface logo. Miss on this one, just my 5 cents. Peace!

    • @willpatersondesign
      @willpatersondesign  ปีที่แล้ว

      Although I don't agree that my logo lacks character, I 100% agree with what you're saying!

  • @MarcJensan
    @MarcJensan ปีที่แล้ว

    So far I AM loving your videos, but you tripping with your legs is a huge distraction. If it is something you cannot help, then I do apologize for pointing it out. Maybe you addressed it in a previous video? Maybe you have ADHD? You did mention flipflopping between different things.

  • @shterguh2c
    @shterguh2c ปีที่แล้ว

    Sorry, the Kittl thingy is just too much of a hassle.

  • @IHateMaL
    @IHateMaL ปีที่แล้ว

    The P kinda look like it’s a phantom lol

  • @edgestrikesecurity
    @edgestrikesecurity ปีที่แล้ว +1

    Lemon 🍋🍋

  • @coreyspaulding17
    @coreyspaulding17 ปีที่แล้ว +1

    🍋

  • @Alik-Green
    @Alik-Green ปีที่แล้ว

    lemon