Brand Design + Color with Chris Logsdon - Pantone Colors and how they fit in branding
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- เผยแพร่เมื่อ 11 พ.ค. 2021
- This is an interview I had with Brand Director and Designer, Chris Logsdon, from the Sasha Group out of New York.
We bust open a brand new set of Pantone books and talk about how color and print fit into branding projects. We also screen share a live project he is working on and talk about how to select the correct colors for that brand.
The Links:
Pantone Book Full Set: www.pantone.com/essentials-gu...
Audio of the Print Design Podcast(Spotify): open.spotify.com/show/2WilMwb...
Audio of the Print Design Podcast(Apple): podcasts.apple.com/us/podcast...
Where designers are becoming experts in Print Design: www.printdesignacademy.com/
The Quickie Podcast - Episode 243 with Chris Logsdon (APPLE) - podcasts.apple.com/ca/podcast...
The Quickie Podcast - Episode 243 with Chris Logsdon (SPOTIFY) - open.spotify.com/show/6cX7gO7...
So helpful!!! Thank you!
Thank you so much for your time. I got all the answers I needed.
So glad you got your questions answered in this video! Thanks for your comment.
The most helpful video I've watched on TH-cam. Beige has been the bane of my existence until now.
I have a client who gifted me the Panton Solid Coated + Uncoated formula guide as a thank-you when we wrapped things up. Generous as heck, eh?! It sounds like I should be working off of the bridge and NOT these beautiful guides she has given me, which leads me to ask... What purpose do these lovely gifts serve then? Hoping not just a fun and pretty shelf tchotchke 😂
Thanks so much for the comment and I'm so glad you found value in this. Super generous client! The solid guides are amazing for projects that are printing in pantones. If you are printing in CMYK, the bridge is where you want to live.
This is great! I’m a graphic designer who now works for a print publisher. We used to print in-house but we outsource that now. You do a great job, Dave on explaining color for print to a designer. All color is not created equal and I have a challenging time working with our designers who take the eye dropper tool from RGB artwork to create a solid color for the cover of the book. It used to be easier when I could print an EPSON color proof for them and they could physically see the color and compare. Now, with all of them working remotely, it’s a great challenge to say the least! I will send them this video
Thanks for the comment and kind words. All Color is not created equal!
How does the same process works for products? Printing brand colours in stainless steel items or fabric, for example? How can you ensure consistency?
Pantones are made to be universal! They also do have other swatch books that are specific for textiles etc. To be extra sure though you can take your classic pantone books and then look at the other swatch books offered to see if there's a match closest to your "classic" printed swatch. The companies that are manufacturing your items should have pantone books on hand. Depending on the color of the base material too, it's a good idea to make sure there's a white ink laid down first for full accuracy.
Hello there! Great vid! I found it very useful, and it confirms my knowledge of colors. However, I have a burning question about the CMYK coated and uncoated color swatches. We are working on a brand book for a company that only prints in CMYK, since it’s a small company. I am wondering if it is necessary to use the provided range of colors on the pantone CMYK swatches, or if we can create our own CMYK values by experimenting with the color spectrum and printing them out a few times.
From what I understand in the video, these CMYK swatches (or color bridge) may only be useful if we plan to print using Pantone Solids in the future. So if this is never the case, we can ignore the CMYK swatch-book? Am I correct?
Sorry for the late reply. But you are 100% correct. If you are trying to achieve a pantone color, or get as close as possible with CMYK, then using the CMYK swatches is super helpful. However, you can make the colors ANYTHING you want in CMYK.
This was so extremely helpful, thank you so very much for this video.I do have a technical question that Im hoping you can answer.
When designing for 4 colour print, does one want to avoid the Pantone solid Swatches altogether, and simply just design using the Pantone Colour Bridge swatches?
or will they convert accurately when converting to a profile for example “U.S web coated SWOP V2”
- Or do you leave them as is, and don't convert so they printer can match best on their end?
So many questions, and help is appreciated greatly!
Hey Kelly, Thanks so much for your comment! When designing for 4 color print, avoid the solid swatches. Use the Color bridge for sure. The colors in the bridge are actually achievable in CMYK, but the solid colors can't be. There are some solid colors that are pretty close to their CMYK equivalent in the bridge, but not many.
If you are designing for digital print, check with your printer because some extended gamut (CMYK + OGV) can hit 98% of pantone colors. Then would be able to set them up as solid colors and let your printer handle the matching. Hope that helps! We also have a free file export checklist and guide currently at www.printdesignacademy.com/, check that out as its a really useful tool when exporting your files for print.
Thank you so very much for clarifying this! @@PrintDesignAcademy