I just started watching this guy's videos (not flux, but this particular speaker) and he explains things in a way which finally demystifies alot of it for me. After way too many videos explaining the basics, things really "click" when he explains them.
WOW! I've been studying design again, and picking colors for a project brings me a bit of insecurity even after years of working with it. This lecture was SO good. Thank you for breaking down so many elements in a simple way. The examples were extremely helpful!
Great video, I really appreciated how Matt takes his time to explain things at a real human pace, rather than super fast cuts from point to point trying to make the shortest clickiest TH-cam video out there. I've watched a few videos on color selection and one thing that none of the designers seem to mention is the difference between RGB and CMYK color spaces. Sure a lot of branding is done in a digital RGB space these days, but if you are working with a company who is planning to print a whole bunch of things, then choosing a super bright green like in the first clothing brand example "Hip", the client is going to struggle to get the neon green that was chosen as a brand color unless they source special inks and ultra specialist printing services. I think the client would be kind of disappointed to find out right at the very end they can't easily print their products from standard printing sources, so I wonder why it never seems to get mentioned as something to consider/discuss with your client when choosing brand colors?
I absolutely love how Matt Brunton teaches and his style in general. He has the ability to break things down so clearly to a point where you're able to understand the very essence of it. Let me buy you a beer one day. Huge thank you.
Not just colour, but I'd LOVE to see an in-depth video on: fonts, spacing, website/app structure, images, graphics, button styles etc. I feel I can design alright, but getting that theme together for me is by far the hardest part - how to transform the ideals, mission, services, target audience, constrains of a project or company into visual language. Once you get that - damn, it's just pure flow, because essentially you're reusing the same fonts, elements, structure rules across the board. Kinda like a Fibonacci sequence, where many of the basic parts add up together to create the whole visual experience. So yeah, please do consider a long video on that as well!
Hi, Check out our previous videos and playlists where we cover several of the things you've mentioned, including another video by Matt just on fonts. Have fun! 😄
Nice to hear explicit mention of color tone. Very helpful. The video also shows the importance of a good key light on the subject. What a contrast when it goes off. The image with the key lighting was fantastic, super professional.
Working on a branding project now and accessibility standards pose an interesting challenge to this process! I would love to see this process updated with AA standards in mind :) Great video.
Love this video. Thank you for the clarity it brings to my overall knowledge of amateur in design. I'm a project manager in education (former colorist-hairdresser) & all this matters to me. Brilliant!
A big bigup from Morocco to Flux team, one of my favorite TH-cam channel on this planet, great free courses and powerful energy and inspiration we got from your videos and thanks fro your effort and sharing with us your experiance ♥️♥️♥️
Wow! Stunning lecture! Thank you so much. Several things clicked for me throughout this lecture. Being methodical in this way creates the sort of umph I’ve lacked in my designs. Can’t thank you enough.
The websites at 27:08 and 27:48... I kinda like them lol.. haha the colours on the Beauty products I think is suppose to appeal to a younger audience, while the supplements gives me a simurair feel, almost like they are focusing more on audience and feel combo.
Thank you Matt, for your clear and well ordered presentation style and content/subject matter...Your breakdown of colour and also homepage layout principles has really helped me to think critically about the choices that I will have to make as I'm assembling first thoughts and wire-frame drafts for my new website.
Thank you so much, Matt. I'm an upcoming designer and have been learning a lot from your videos. Please could you also make a video on how to use typography, flawlessly? Thank you!
I agree with the other comments that this is very detailed and explained well. The good and bad examples really do help. I do have a question. If your client already has colors and they just want their site updated but wants to keep their colors and they don't quite work that well together. How do you go about that? I understand you can give suggestions and explain why they don't work together but they're adamant about keeping those colors.
One thing I have started doing is asking questions. Like asking them why they chose that color palette and how they want it to affect their audience. What do you want your audience to think, feel, and do? Many business owners choose colors because they like them, not because they will actually affect their customers. I try to help them understand that a business is for your customer, not for yourself.
At work I'm developing a web app and they use red buttons for deleting/cancel, blue buttons for editing/info, green buttons for saving/adding, green background for a specific column on a table and yellow background for another specific column on the same table. Does this really work? I feel like the web app uses way too many colors and do not follow the 60/30/10 rule close at all
Hi there Matt and thanks for this amazing tutorial! Just that the free e-book download links back to the landing page making it unable to be downloaded. Please can you check this out so we have access to your book as I really enjoyed watching this video and would totally be delighted if I can get the color psychology book to it. Thank you :)
Sorry you’re having trouble accessing this resource. Please click "Help" on our website (bottom right corner) and a member of our team will assist you.
I can't say that I agree on the colors. The "over 40" colorations for the clothing line is drab, decaying. The HIP green is too neon, nauseating. When you're color sensitive, colors are experienced in the body. My tummy is flip flopping. Also, the link for the color book drops a non-working link in my email. Tried opening the link in another tab, it just flashes and nothing. Tried open in new window. I got a window, blank. Inspected, it's an empty page. Just the start of the head html.
The black and green is perfect for young gen clothing, can’t say the same of other combination, needs more tweaking. Color sensitivity is a exception and not a rule, so i guess that’s not who all brands are aiming to satisfy.
This TH-cam presenter has a unique teaching style that makes complex concepts easy to grasp.
I just started watching this guy's videos (not flux, but this particular speaker) and he explains things in a way which finally demystifies alot of it for me. After way too many videos explaining the basics, things really "click" when he explains them.
Appreciate you taking the time to say so. ✌
Same!
Yeah he's a very good teacher
His name??
I adored his video on GRIDS. Top tier stuff
Matt is the best speaker on this channel!
Love the way he lays the difficult things out so simply and in easy to understand manner.
so you are a master at selecting colors now?
WOW! I've been studying design again, and picking colors for a project brings me a bit of insecurity even after years of working with it. This lecture was SO good. Thank you for breaking down so many elements in a simple way. The examples were extremely helpful!
Great video, I really appreciated how Matt takes his time to explain things at a real human pace, rather than super fast cuts from point to point trying to make the shortest clickiest TH-cam video out there.
I've watched a few videos on color selection and one thing that none of the designers seem to mention is the difference between RGB and CMYK color spaces. Sure a lot of branding is done in a digital RGB space these days, but if you are working with a company who is planning to print a whole bunch of things, then choosing a super bright green like in the first clothing brand example "Hip", the client is going to struggle to get the neon green that was chosen as a brand color unless they source special inks and ultra specialist printing services.
I think the client would be kind of disappointed to find out right at the very end they can't easily print their products from standard printing sources, so I wonder why it never seems to get mentioned as something to consider/discuss with your client when choosing brand colors?
Thanks! Great note. We always recommend providing both RGB and CMYK references for client's brand colors.
I absolutely love how Matt Brunton teaches and his style in general. He has the ability to break things down so clearly to a point where you're able to understand the very essence of it.
Let me buy you a beer one day. Huge thank you.
Not just colour, but I'd LOVE to see an in-depth video on: fonts, spacing, website/app structure, images, graphics, button styles etc.
I feel I can design alright, but getting that theme together for me is by far the hardest part - how to transform the ideals, mission, services, target audience, constrains of a project or company into visual language. Once you get that - damn, it's just pure flow, because essentially you're reusing the same fonts, elements, structure rules across the board. Kinda like a Fibonacci sequence, where many of the basic parts add up together to create the whole visual experience.
So yeah, please do consider a long video on that as well!
Hi, Check out our previous videos and playlists where we cover several of the things you've mentioned, including another video by Matt just on fonts. Have fun! 😄
@@FluxAcademy Alright will do. Thanks
very good and complete guide, watched it in one breath and it felt like 5 minutes. thanks very much!!
Love that. Thanks!
Great video Matt!
Do you struggle with choosing colors? I did for a long time... hope this helps. ✌
Nice to hear explicit mention of color tone. Very helpful. The video also shows the importance of a good key light on the subject. What a contrast when it goes off. The image with the key lighting was fantastic, super professional.
i love the way you explain everything making it so understandable :)
Thank you for this video.
Working on a branding project now and accessibility standards pose an interesting challenge to this process! I would love to see this process updated with AA standards in mind :) Great video.
That's a great point. Accessibility is definitely important!
This guy is really great, I learn a ton from his videos ….
amazing content, thanks for putting in the effort, makes it fun to watch and learn
Thank you. Glad you enjoyed it!
Love this video. Thank you for the clarity it brings to my overall knowledge of amateur in design. I'm a project manager in education (former colorist-hairdresser) & all this matters to me. Brilliant!
Glad it was helpful!
as a developer i am facing a challenge to create design to visualize web app concepts, and this guide is super helpful! thank you
Thank you, for a wonderful presentation!
Glad you enjoyed it!
Really well explained and showcased. This video is gold and worth every second. Thank you!
Glad it was helpful!
Cool guide bro!! Very helpfful mah man
Thanks Flux Academy !
Excellent. Thank you !!
A big bigup from Morocco to Flux team, one of my favorite TH-cam channel on this planet, great free courses and powerful energy and inspiration we got from your videos and thanks fro your effort and sharing with us your experiance ♥️♥️♥️
Nice blue background.
This was not bad at all. Actually quite good. Thanks, Flux.
Thank you for this very interesting video
Very helpful tools here. Thanks
Thanks buddy. Your lectures are always interesting
Really cool! I learned a lot with this video.
Great work, Matt.
Wow! Stunning lecture! Thank you so much. Several things clicked for me throughout this lecture. Being methodical in this way creates the sort of umph I’ve lacked in my designs. Can’t thank you enough.
Thank you .. much useful
The websites at 27:08 and 27:48... I kinda like them lol.. haha the colours on the Beauty products I think is suppose to appeal to a younger audience, while the supplements gives me a simurair feel, almost like they are focusing more on audience and feel combo.
He’s making us trust him by using a blue background in the camera view!! Great video, thank you!
Totally fu*cking excellent. Thank you.
Great and very helpful video!
this video is really good
Thanks Alex!
Great video! Thanks!
Wicked video thanks! Cleared up a lot of questions I had about colour selection.
Love the northern accent as well mate! Manchester? Leeds?
this guy is the best!!!
thx, a lot, great explanation!
great explanation!
I liked that demonstration on the Royal Family. That was pretty funny. LOL
just amazing
well done
Thank you Matt, for your clear and well ordered presentation style and content/subject matter...Your breakdown of colour and also homepage layout principles has really helped me to think critically about the choices that I will have to make as I'm assembling first thoughts and wire-frame drafts for my new website.
Very useful. Thank you very much! I like that you said an actual human will help us out if we have issues with downloading. So unique nowadays.
Thank you. I had a try on Adobe's color page. But it was somehow not clear for me what to do. Now I have an idea.
good stuff, thanks!
You're welcome!
it's very helpful video and thank you for e-book
Such a helpful explanation!
i like that united sodas colour ideas
Exellent video!
Where can I get the ebook
Such a nice video ❤❤
really professional speech
Nice job! Your facility to explain web design is really astonishing. I have struggle for a long time to catch on color picking. Thank!
Thank you so much
Really nice video.
29:10
Please make video about Fender guitars body colors😍😘🙏
Matt would love to, but he might need to start another channel for that!
Also you can select colors by the wave method of building color palette
Hig Value as ever! Thank you so so much!
Thank you so much, Matt. I'm an upcoming designer and have been learning a lot from your videos.
Please could you also make a video on how to use typography, flawlessly?
Thank you!
Does black and white not apply to the 60/30/10 rule?
Great content! A little error at 1:22, you saying number four but displaying number three there
Great content!
Yeah, thanks for the great insight. Is there an offline version of this tool. U can not always go online to use this. Thanks
Thank you for the video 😍 but I can’t download the book
good job! go on!!!))
I agree with the other comments that this is very detailed and explained well. The good and bad examples really do help.
I do have a question. If your client already has colors and they just want their site updated but wants to keep their colors and they don't quite work that well together. How do you go about that?
I understand you can give suggestions and explain why they don't work together but they're adamant about keeping those colors.
One thing I have started doing is asking questions. Like asking them why they chose that color palette and how they want it to affect their audience. What do you want your audience to think, feel, and do? Many business owners choose colors because they like them, not because they will actually affect their customers. I try to help them understand that a business is for your customer, not for yourself.
@@jfosterdesignsgreat advice, thank you.
@@jennysjourney02 Glad to help!
Thanks
Your video is nice... I am trying to download the Ebook but the button isn't responding...
Awesome tutorials.. however I cant download the e-book. Download link not working
THank you verymuch
You are best teacher ❤️ a little problem here Your video circle is hiding the screen
If i do dark orange , with a light yellowish green what that go well together ?
merci beaucoup !
Awesome video, would become my next go to inspiration.
It would have been mega awesome if you could also add their responsive designs as well.
At work I'm developing a web app and they use red buttons for deleting/cancel, blue buttons for editing/info, green buttons for saving/adding, green background for a specific column on a table and yellow background for another specific column on the same table. Does this really work? I feel like the web app uses way too many colors and do not follow the 60/30/10 rule close at all
Hi there Matt and thanks for this amazing tutorial!
Just that the free e-book download links back to the landing page making it unable to be downloaded.
Please can you check this out so we have access to your book as I really enjoyed watching this video and would totally be delighted if I can get the color psychology book to it.
Thank you :)
Sorry you’re having trouble accessing this resource. Please click "Help" on our website (bottom right corner) and a member of our team will assist you.
Conservative design, understood
which font did you use for "clothing collective'?
Which books can you recomanded to learning how to use color?
Thanks a lot...
Where are the workshop videos???
Colors are pretty
Great
Nice
How is this free? Im a designer and nobody explained me color choosing so clearly
The purple designs are starting to make me feel like i'm gonna throwing up
lovely
I tried to download the free ebook and it wouldn't respond. Could you send me a better link?
the link for E-book not working
Email us and we'll be glad to help.
@@FluxAcademy give me your email adress please, I coudn't get adress in 'about'
my split complementary looks different. Anyone know why?
informative
28:41
10:35
I ended up even more confused! 😅
Only the "Before you start is a masterclass" xD what's next ??
I can't say that I agree on the colors. The "over 40" colorations for the clothing line is drab, decaying. The HIP green is too neon, nauseating. When you're color sensitive, colors are experienced in the body. My tummy is flip flopping. Also, the link for the color book drops a non-working link in my email. Tried opening the link in another tab, it just flashes and nothing. Tried open in new window. I got a window, blank. Inspected, it's an empty page. Just the start of the head html.
The black and green is perfect for young gen clothing, can’t say the same of other combination, needs more tweaking. Color sensitivity is a exception and not a rule, so i guess that’s not who all brands are aiming to satisfy.
please add Hindi track like Mr beast 😢😢❤
School nhi gya tha?
Where is Greg the color man!