The tribes we lead - Seth Godin

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  • เผยแพร่เมื่อ 2 มี.ค. 2013
  • View full lesson: ed.ted.com/lessons/the-tribes-...
    Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.
    Talk by Seth Godin.

ความคิดเห็น • 179

  • @calsavestheworld
    @calsavestheworld 11 ปีที่แล้ว +119

    I've never been so motivated to do nothing in particular.

    • @Alex-fn7zd
      @Alex-fn7zd 4 ปีที่แล้ว +3

      Christopher Lacroix LOL

    • @RaduNeacsu11
      @RaduNeacsu11 2 ปีที่แล้ว

      Lfgg

    • @jasam123
      @jasam123 2 ปีที่แล้ว +2

      straight to the point

    • @louera
      @louera ปีที่แล้ว

      lmaooo

    • @clovershot439
      @clovershot439 3 หลายเดือนก่อน

      how has life changed in 11 years lol

  • @mukulbhandari3416
    @mukulbhandari3416 หลายเดือนก่อน

    Every sentence said by him is gold. I'm so happy that this talk is in video format where I can play every sentence ten times

  • @MilciadesAndrion
    @MilciadesAndrion 6 ปีที่แล้ว +38

    Seth Godin is a great author. His message is important. His books are a must read.

  • @abhimat
    @abhimat 6 ปีที่แล้ว +52

    Steps to start a movement: 1) Upsetting, 2) Connecting, 3) Leading. And make it a commitment.

    • @MatthewRhodes
      @MatthewRhodes 5 ปีที่แล้ว +2

      Abhishek Mathew the only logical comment I've seen on here.

    • @user-wy8ew6te5i
      @user-wy8ew6te5i 4 ปีที่แล้ว

      Said Adolf....

    • @BollywoodReviewsFIJI
      @BollywoodReviewsFIJI 4 ปีที่แล้ว +2

      Its Actually
      Challenge ------ Culture ----- Curiosity----- Connect ------ Commit

  • @lanawebster2078
    @lanawebster2078 3 ปีที่แล้ว +6

    Seth, clever use of humor to keep interest....I am learning who you are and find you fascinating! Thank you!

  • @MG-sw1ys
    @MG-sw1ys 6 ปีที่แล้ว +8

    Como sempre fantastico! Revisitar muitas vezes ao ano para não esquecer!

  • @ppvpap
    @ppvpap 3 ปีที่แล้ว +2

    Seth Godin. So inspiring. Thanks for the upload

  • @PaulGrout
    @PaulGrout 10 ปีที่แล้ว +17

    To be able to build a tribe of followers who are inspired by our ideas and actions is very powerful. This is because we can see how connective we are to the needs of others, which in in turn helps determine a constructive path for leading a movement. I believe the core message to inspire others needs to be ecological in nature, meaning it aims creates positive fulfilling outcomes, which are not detrimental to the wellbeing of others or environment. Movement is created through connective meaning

    • @clovershot439
      @clovershot439 3 หลายเดือนก่อน

      how has life changed in 10 years lol

  • @TheEquazn
    @TheEquazn 11 ปีที่แล้ว +2

    His whole idea is there there are individuals who are leading those movements and allowing people to connect. Those people are necessary for tribes. Many times a large number of people share a common belief but none of them have the courage to act on it. When someone does, those who agree support that individual and a movement begins. The point of the individual, the leader, is to connect people with similar beliefs, who would otherwise be unheard toward a common goal.

  • @rodrickvy
    @rodrickvy ปีที่แล้ว +1

    10 Yrs and still priceless! Came here after reading "We Are Wired" and what a powerful perspective! The part that got to me the most, is the question, who are you upsetting?

    • @puneethsuraana
      @puneethsuraana 2 หลายเดือนก่อน

      Such an important question!

  • @nusrat083
    @nusrat083 6 ปีที่แล้ว +8

    what an amazing man!

  • @HienNguyenHMN
    @HienNguyenHMN 11 ปีที่แล้ว +29

    The problem with this talk is that very few people know which fights to pick, which status quo to change, which rule to break.

    • @mikekariuki9523
      @mikekariuki9523 4 ปีที่แล้ว +5

      That's why few people execute ideas given to them in any manner right?

    • @iuconnecttokyo
      @iuconnecttokyo 4 ปีที่แล้ว +11

      Just pick the one that resonates with you. What makes you frustrated and angry? That is where you will find it

  • @vicwong228
    @vicwong228 วันที่ผ่านมา

    What an amazingly inspiring speech😮😊

  • @dahygamal8089
    @dahygamal8089 6 ปีที่แล้ว +3

    Seth Godin You're an amazing

  • @younging94
    @younging94 5 ปีที่แล้ว +9

    Killer Mike bought me here! Love it.

    • @internalsunshine2573
      @internalsunshine2573 5 ปีที่แล้ว

      E Jay same!!! ❤️ him he’s so insightful and inspirational

  • @qqq2211
    @qqq2211 10 ปีที่แล้ว +3

    His videos are incredible thank you for posting

    • @clovershot439
      @clovershot439 3 หลายเดือนก่อน

      how has life changed in 10 years lol

  • @abelzoni2138
    @abelzoni2138 3 ปีที่แล้ว +1

    SG has a great marketing philosophy. Watch his marketing videos over and over.
    I find his inspirational talks steering people in the wrong direction ..... passionately.

  • @shawnathacker56
    @shawnathacker56 4 ปีที่แล้ว +4

    God bless you! Thank you for this! 🙏❤️❤️❤️ the movement begins now! 😎👍👍👍👍👼👍

  • @chazm100
    @chazm100 11 ปีที่แล้ว +7

    i love seth, he is insanely smart

  • @stevenmonahan
    @stevenmonahan 2 ปีที่แล้ว

    This is more important now than ever before in our history!

  • @irmaherwanti7965
    @irmaherwanti7965 3 ปีที่แล้ว +1

    I'm 25 years old and found this fascinating video making me wake, your words spreading in my mind now. Proud to watch this, Seth Godin and TED-Ed

  • @willybrisbois5926
    @willybrisbois5926 4 ปีที่แล้ว +2

    I needed this

  • @arnauabarca7705
    @arnauabarca7705 2 ปีที่แล้ว +3

    Seth is such an amazing public speaker. I'm starting up a business and I hope some day I'll be able to give inspiring and stunning talks like him.

  • @LPhase9
    @LPhase9 11 ปีที่แล้ว +2

    Completely agree with you there, small self-organizing groups are the definition of tribes... to me the problem is that in the West there is some complex in believing some are just "Leaders" and others aren't. The best groups are composed of people who lead themselves and follow the best ideas - each for themselves defining what a good idea is.

  • @thecallertotruth1121
    @thecallertotruth1121 6 ปีที่แล้ว +1

    Very amazing video

  • @filipadavid1583
    @filipadavid1583 3 ปีที่แล้ว +1

    I have an Hotel Tribe movement ... To BE the leaders that inspire others in the world of hospitality

  • @beegum1
    @beegum1 11 ปีที่แล้ว

    I'm not sure of every instance, but certainly this a good summary warning.

  • @CitsVariants
    @CitsVariants 6 ปีที่แล้ว +2

    amazing person

  • @shabrezpasha9519
    @shabrezpasha9519 6 ปีที่แล้ว +2

    Again here for the GOD from purple leg cow to tribes. Seth is beyond I could imagine. While watching this i cant believe i have ended up clapping after the video.
    Take a bow sir👨‍💼. Your student

    • @andres550
      @andres550 3 ปีที่แล้ว

      I found myself clapping at the end too!

  • @puddingninja
    @puddingninja 11 ปีที่แล้ว +1

    That is because it is so powerful.

  • @GODTHESOOTHSAYER1
    @GODTHESOOTHSAYER1 11 ปีที่แล้ว +2

    Great video...very informational.

  • @Dantick09
    @Dantick09 11 ปีที่แล้ว +7

    no conflict means no reflection there always has to be conflict

  • @theadventurersclub3669
    @theadventurersclub3669 5 ปีที่แล้ว +3

    Love this!!!

  • @bonex234
    @bonex234 6 ปีที่แล้ว +2

    very inspiring

  • @Beautifulcoil
    @Beautifulcoil 3 ปีที่แล้ว +4

    Great video! I wanna add that forums are can help you build a passionate audience around your brand. And creating one is super easy these days, so no excuse not to have one.

    • @nevencuca1680
      @nevencuca1680 3 ปีที่แล้ว

      Exactly.. I did plan to add a forum on a blog I am working on, and this video just gave me few more insights why and how to do it.

  • @user-wr5mb5um8z
    @user-wr5mb5um8z 4 ปีที่แล้ว +1

    Connect with them(each other). leading them. just lead a few people. organize people. care enough for them. help them grow and change them. spread your special idea. make a different culture.

  • @LiamBarden
    @LiamBarden 11 ปีที่แล้ว +3

    And conflict is at the root of all progress

  • @_lusciousliving_
    @_lusciousliving_ 2 ปีที่แล้ว

    Wow. That was amazing.

  • @sarahbarranmorrell
    @sarahbarranmorrell 4 ปีที่แล้ว

    Sarah Morrell, watched for class @ 3:45pm CT Monday March 23 2020

  • @quitamoon
    @quitamoon 4 ปีที่แล้ว +1

    Thank you

  • @NxInfinite
    @NxInfinite 4 ปีที่แล้ว +3

    What was on the screen that had some of the people invoked when Seth said start a movement? (very last seconds of the talk)

  • @WriterSoumyaMitra
    @WriterSoumyaMitra 3 ปีที่แล้ว

    Wonderful!!

  • @vhjosh
    @vhjosh 4 ปีที่แล้ว +1

    As a former volunteer firefighter, that is indeed true, we take pics on control burns, sometimes even INSIDE (if it's not too hot). However, those are the ONLY ONES ALLOWED. If you snap a pic on a working structure fire you are in for MASSIVE ridicule and possible termination (if your dept isn't severely understaffed) and rightly-so. That was funny.

  • @guglielmocrollalanza
    @guglielmocrollalanza 11 ปีที่แล้ว +1

    Grande Seth!

  • @abhinabamukherjee1189
    @abhinabamukherjee1189 7 หลายเดือนก่อน

    Great speech

  • @projectmap2026
    @projectmap2026 5 ปีที่แล้ว +9

    I love this! Who else found this super interesting and inspirational?? Who is going to take on his challenge of starting a movement? I started my movement called Project MAP :)

    • @nevencuca1680
      @nevencuca1680 3 ปีที่แล้ว

      Crebs Park I belive movement’s that bring most money are movement’s started without the intention of earning money yet desire to make a significant change and bring greater good to the masses.

  • @LPhase9
    @LPhase9 11 ปีที่แล้ว +1

    Keeping in mind I am saying this whole-heartedly as a TED and TEDed subscriber - in its own way TED is the ruling class getting together to discuss how in actuality they really aren't so bad. Am I the only one sitting here thinking this? He talks about how tribes and belonging matter... then skips straight to how that, to his current audience, is useful to move products and spread their ideas.

  • @aruanboritiycasilva8901
    @aruanboritiycasilva8901 3 ปีที่แล้ว +1

    Seth Godin é meu pastor e nada me faltará

  • @laurenscott7962
    @laurenscott7962 4 ปีที่แล้ว +1

    Watched for class 3/23/2020 Monday at 7:25 pm

  • @kosal855
    @kosal855 5 ปีที่แล้ว

    Real One

  • @prodbyskeptics6206
    @prodbyskeptics6206 2 ปีที่แล้ว

    Wonderful

  • @FeederForLife
    @FeederForLife 11 ปีที่แล้ว +3

    Something for everyone on the glorious internet :D

  • @caitlynjones7448
    @caitlynjones7448 4 ปีที่แล้ว +1

    Jones
    Watched for class, 3/24/20 3:57pm

  • @moqutpar
    @moqutpar 11 ปีที่แล้ว +10

    Bob Marley never said follow me... people chose to follow him...

  • @realkingofantarctica
    @realkingofantarctica ปีที่แล้ว

    My tribe is my world. 😎

  • @andreshurtado5171
    @andreshurtado5171 3 ปีที่แล้ว +1

    Necesito traducciones al español de estas conferenciaaaas......!!
    Por favor =(

  • @LynneSkysong
    @LynneSkysong 11 ปีที่แล้ว +2

    I keep looking at it, but in the picture of "Don'ts" at 12:25 I cannot figure out the bottom middle one. It looks like don't destroyed Japanese buildings to me. And my fiance' independently confirmed this too. What is it really?

  • @IntermarkGroupAgency
    @IntermarkGroupAgency 4 ปีที่แล้ว +7

    "Heretics look at the status quo and say this will not stand. I am willing to stand up and be counted and move things forward" -great quote

    • @nevencuca1680
      @nevencuca1680 3 ปีที่แล้ว +1

      “Reasonable man adjusts to the world. Unreasonable adjusts the world to himself. So all progress depends on the unreasonable man.”
      Perhaps George Orwell said that, but not sure

  • @breakingcontrollers
    @breakingcontrollers 3 ปีที่แล้ว

    My mom is watching this for work.

  • @nsav15
    @nsav15 11 ปีที่แล้ว +1

    @Wherez Waldo yes but those conflicts can be good and challenge bad things that hurt many people. thses

  • @noneyanoneya8969
    @noneyanoneya8969 11 ปีที่แล้ว

    Conflict is acceptable if we want to communicate, of course people will have different ideas. Should we quit thinking altogether to avoid conflict?

  • @petrahaller1454
    @petrahaller1454 4 ปีที่แล้ว +2

    Love this. Has anyone read the book tribes?

    • @AlainGuillot
      @AlainGuillot 3 ปีที่แล้ว

      I read it, but too long ago. I forgot the content. I just remember I liked it.

  • @MichaelWilliams-lo3ix
    @MichaelWilliams-lo3ix 2 ปีที่แล้ว

    Awesome

  • @droompht
    @droompht 11 ปีที่แล้ว

    Being wrong is comforting.

  • @tyab87
    @tyab87 11 ปีที่แล้ว +14

    Also you found out there is a tribe of people interested in wedding-glass-breaking

  • @AntonPopov1991
    @AntonPopov1991 11 ปีที่แล้ว +1

    If nothing else, conflict in tribal societies can never achieve the absolute scale of civilized warfare.

  • @anthonyesquivel6983
    @anthonyesquivel6983 4 ปีที่แล้ว

    i think its how ideas spread

  • @richardkuda321
    @richardkuda321 3 ปีที่แล้ว

    Nice.

  • @dorianmarsh8006
    @dorianmarsh8006 11 ปีที่แล้ว +3

    He sounds like an extremely intelligent Caboose.

  • @Ankazarwarrior
    @Ankazarwarrior 11 ปีที่แล้ว +1

    10:54 I saw what you did there. Slipping in an advertisement, eh?

  • @ashleychung1378
    @ashleychung1378 4 ปีที่แล้ว +1

    Ashley Chung, March 23, 2020 Monday @ 2:19 pm

  • @lorelie7lovely
    @lorelie7lovely 3 ปีที่แล้ว

    Anybody knows if the amazon idea he mentions in 10:37 is a reality nowadays with an app or with Good Reads? #amazon #kindle

  • @anthonyesquivel6983
    @anthonyesquivel6983 4 ปีที่แล้ว

    What is the main idea kinda confused is it that marketing is harder today or Tribes how ideas spread im taking a quiz so i need to know the answer ?

  • @FeederForLife
    @FeederForLife 11 ปีที่แล้ว +1

    "At some contemporary weddings, a lightbulb may be substituted because it is thinner and more easily broken, and it makes a louder popping sound." - Wikipedia
    "If you don't want to get a special glass for breaking, I would recommend using a light bulb." - Member on weddingbee, on a thread about glass breaking at Jewish weddings
    "Sometimes in place of a glass a light bulb wrapped in a cloth or napkin is used." - JewishWeddingTraditions[dot]org, homepage
    Do research before "correcting" people.

  • @TheEquazn
    @TheEquazn 11 ปีที่แล้ว +1

    That the point though isn't it? Being vulnerable, and accepting that fact that rejection is a possibility. Yes tribalism can be dangerous and has led to major world conflicts and devastating tragedies (genocides etc), but it has also led to many good things. If Dr. King didn't stand up and lead a movement that was desperately sought by countless people, nothing would have changed. If people like Lincoln, Mandela, Ghandi didn't challenge the status quo the world as we know it would be different.

  • @marissazcarver2871
    @marissazcarver2871 4 ปีที่แล้ว +1

    Marissa Zatezalo 3/24/20 at 11:50 AM

  • @mohammedrashid2906
    @mohammedrashid2906 2 ปีที่แล้ว

    Nice

  • @pariacanyon
    @pariacanyon 4 ปีที่แล้ว

    The problem with this Ted-talk is that if everyone wants change, then there would be a lot of fighting, which is the case now.

  • @weirdandlazy1
    @weirdandlazy1 11 ปีที่แล้ว

    You can see comments on kindle fire, but it's not that social.

  • @c.9231
    @c.9231 5 ปีที่แล้ว +1

    Transcend convention and the status quo by being true to yourself and in that way effect positive change. To paraphase George Bernard Shaw, the one considered unreasonable because he or she will not conform in every way, is the one who will bring progress to their world.

    • @nevencuca1680
      @nevencuca1680 3 ปีที่แล้ว

      Just a minute before a quoted the unreasonable man on whom whole of the progress depends, forgetting it was G.B.Shaw who said it. Instead I thought it was G. Orwell. :) Thanks for reminder

  • @HigherPlanes
    @HigherPlanes 11 ปีที่แล้ว +1

    8:44 how did all those sheep sneak into the picture of tribes?

  • @nassir480
    @nassir480 11 ปีที่แล้ว +1

    WoHoo who wants to join me before time ends

  • @SOPADELICIOSA
    @SOPADELICIOSA 3 ปีที่แล้ว +1

    More optimism, by all means, yes! But Seth's recipe for tribes is a double-edged sword. Depending on how you view the world and whether a tribe is good or bad, he just described the perfect recipe for bringing QAnon and the like into the world. And I guess also Koresh, ol' Mr. Jesus himself etc. etc. etc. I know people will not agree on whether some of these are good or bad things, but in this social media and privately-owned media influenced world it's easy to create tribes to pit them against each other for various purposes (often unknown to whoever joins the tribe). More tribes for positive change, yes, thank you. But this theory is not without it's flaws - if it is meant to sound all positive.

  • @FromLilithsLips
    @FromLilithsLips 11 ปีที่แล้ว +2

    when was this recorded?

  • @toca761
    @toca761 7 หลายเดือนก่อน

    Before creating a movement think about the intended consequences and unintended consequences

  • @josephohas
    @josephohas 11 ปีที่แล้ว +1

    Tribes where one has next to no choice in joining it e.g. by birth, can be dangerous as they have strong commitment and their leaders can manipulate this for control esp. if views are contradictory to similar tribes which leads to conflict and as a Kenyan, cultural tribes springs to mind and more universally, religious ones. consciously chosen tribes however like a book club or fashion movement tend to be more benign and perhaps even socially beneficial in terms of connections than dangerous.

  • @mhmdb7172
    @mhmdb7172 5 ปีที่แล้ว +1

    Turkish subtitles please

  • @IAm7
    @IAm7 11 ปีที่แล้ว

    Care to elaborate?

  • @sethpeery
    @sethpeery 11 ปีที่แล้ว

    10:50 doesn't the newest kindle kind of do that?

    • @aquaphoenixx
      @aquaphoenixx 4 ปีที่แล้ว

      Maybe they watched this keynote 🙂

  • @beegum1
    @beegum1 11 ปีที่แล้ว

    Tribalism is more prone to being irrational and divisive if not used responsibly.

  • @calsavestheworld
    @calsavestheworld 11 ปีที่แล้ว +1

    Hmm... later.

  • @diondremanning1721
    @diondremanning1721 3 ปีที่แล้ว +1

    8:49

  • @MrTheChosenOne23
    @MrTheChosenOne23 3 ปีที่แล้ว

    How much did he get payed for saying that the kindle version 2 comes out on monday?

  • @SuccessZone_
    @SuccessZone_ ปีที่แล้ว

    6:50

  • @lindaabd6693
    @lindaabd6693 2 ปีที่แล้ว

    Seth you might ve just inspired an idea

  • @WeConnectHumans
    @WeConnectHumans 2 ปีที่แล้ว

    16:35 Crazy Statement

  • @marybethwalker7482
    @marybethwalker7482 4 ปีที่แล้ว

    Mary Beth Walker. 3/23/20. 8:30PM

  • @GODTHESOOTHSAYER1
    @GODTHESOOTHSAYER1 11 ปีที่แล้ว +1

    is this Steve Jobs?

  • @Tupster
    @Tupster 11 ปีที่แล้ว

    I'm sure that if anybody ever told you how bad tribes are that it was because they were trying to discredit somebody else's tribe in favor of their own.

  • @leoelliondeux
    @leoelliondeux 11 ปีที่แล้ว +1

    Isn't tribalism a darwinian way of saying which social ideas/cultures are better than others? Better in a sense of keeping and sustaining human survival, ie: building spaceships and what not to go to other planets as opposed to believing in creationism and that everything was created 6,000 years ago. Very different ideas, but obviously we know which one benefits everyone.