Yup, we have been doing it even since more than 30 years ago and then seriously supported by the brands several years lately. This proves we come from tribal communities reminding me to my visit to Africa and even till today, we are still having them in some parts of remote Indonesia. Interesting and thank you for the learning with marketing approach from the Guru. I wonder if you will take up: Anthropological Marketing? Just kidding but sure can be serious next podcast.
Love Seth Godin! Brilliant marketer. Genius understanding of human psychology. Was surprised to hear his comments on early Christianity. Around 23:10. The early Christians weren’t trying to grow Judaism, hence no need to push circumcision. It wasn’t something they dropped to widen their appeal. The reason Christianity grew so quickly is because there were hundreds of witnesses of the resurrected Christ.
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30:00 KEY difference between inventing a tribe and simply finding (then leading) an existing tribe.
Yup, we have been doing it even since more than 30 years ago and then seriously supported by the brands several years lately. This proves we come from tribal communities reminding me to my visit to Africa and even till today, we are still having them in some parts of remote Indonesia. Interesting and thank you for the learning with marketing approach from the Guru. I wonder if you will take up: Anthropological Marketing? Just kidding but sure can be serious next podcast.
Is tribal marketing what's causing the polarization in media and politics?
Love Seth Godin! Brilliant marketer. Genius understanding of human psychology. Was surprised to hear his comments on early Christianity. Around 23:10. The early Christians weren’t trying to grow Judaism, hence no need to push circumcision. It wasn’t something they dropped to widen their appeal. The reason Christianity grew so quickly is because there were hundreds of witnesses of the resurrected Christ.
Religious marketing. Capture the people's mind through language and imagery. E.g. Hitler. Jinping. Trump. Modi.
People like us... yes! How to create a cult-like following (In a good way) This is the way to stand apart and be heard in a noisy marketplace.
Awesome
The concepts are good but there is a lack of clarity