Luxury watches: Worth it? AND how to find the good watches

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  • เผยแพร่เมื่อ 17 พ.ค. 2024
  • Luxury watches are expensive for most people and every brands tries to convince you to give them your money. But what do you need to be aware of when buying in this space? Are the watches any good? How much is marketing and how much is quality? And also... Is Hublot really that bad and Rolex even that good?
    Hope you enjoy the video. If you do, please leave a like and a comment - Share your thoughts about your favorite watches and brands.
    Cheers
    Mike
    For inquiries and collabs: twtw.mike@gmail.com

ความคิดเห็น • 506

  • @TheSkatereel
    @TheSkatereel 20 วันที่ผ่านมา +26

    I think there's a lot of hard truths people have a hard time dealing with. For example, for all the hate Rolex gets (and deserve) there is NOBODY even close that has the brand recognition that Rolex has. And I think for a lot of people that spend $7-15K on a watch care a lot more about having something with huge name pedigree than they like to admit. Its the same reason people wear the Lululemon and On Brand shoes around town. There's stuff out just as good for half the price but it doesn't signal to the world what you are wearing when they see that little Lulu brand circle or the On Shoes distinctive honeycomb sole of the shoe.

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  19 วันที่ผ่านมา +15

      The key point in my vid about Rolex was that because Rolex is so dominant, in the eyes of a "normal consumer", all other brands are judged against the standard that is rolex.
      Is it as reliable (as a rolex)? Is it as much a statement (as a rolex)? Is it as accurate (as a Rolex)? Whether Rolex is objectively better doesn't matter. People look at that Omega that they know little to nothing about and inadvertently compare it to.... Rolex. That's the power of marketing .😊

    • @mijnbuisje
      @mijnbuisje 18 วันที่ผ่านมา +3

      ​@@Mike.thiswatchthatwatchthat's also the reason why you will find more enthusiasts among people wearing non-Rolex Swiss/Japanese/German/micro watchbrands than among people wearing Rolex. They generally care less about status and they already know that Rolex is not the pinnacle of watchmaking.

    • @mijnbuisje
      @mijnbuisje 18 วันที่ผ่านมา +1

      They (see previous comment) are wearing those watches primarily for themselves and not for others.

    • @WaterJake
      @WaterJake 18 วันที่ผ่านมา +1

      ​​@@Mike.thiswatchthatwatch I think this may be your best video yet! Really great thesis and thoughts about all of this.
      I do think there is an exception, and it's Cartier (and maybe a couple of very specific models from others, like Bulgari), which has a huge reputation outside of watches. Rolex doesn't have the same kind of cache with women as it does for men, and while the customer base is smaller, it is essentially up for grabs. Cartier is better positioned for that audience with its branding than most anyone else. It doesn't have to justify itself against Rolex the same way that Omega would.

    • @Pler1978
      @Pler1978 18 วันที่ผ่านมา +2

      Pretty much 95 percent of rolex buyers care to varying levels

  • @anorax001
    @anorax001 19 วันที่ผ่านมา +21

    After almost 20 years absence of wearing a watch I decided to return to watch ownership in 2023. Previously I had no clue about movements or any technical know-how of watches so I decided to properly learn about the fundamentals and differences between watches. After much research I decided to move away from battery operated watches and focus on mechanical movements. This lead me to discovering the great marriage of mechanical and quartz - no battery needed but great accuracy - and purchasing my first and only luxury watch from a brand I did not even know existed - a Grand Seiko Spring Drive. It is beautiful, it does not require a battery, it is super accurate, and no one in my circle of friends even knows what I am wearing which is perfectly fine for me as I wear the watch for my own enjoyment and no one elses.

  • @ArcUrSki
    @ArcUrSki 20 วันที่ผ่านมา +55

    “shiny surfaces attract crows”
    Great line, I hope you a good chuckle on that.

    • @f.kieranfinney457
      @f.kieranfinney457 20 วันที่ผ่านมา +5

      I get attention with my $200 metal cased Casio and zero from my GS or vintage timepieces. Shiny definitely attracts crows.

    • @robertcalkjr.8325
      @robertcalkjr.8325 19 วันที่ผ่านมา +2

      And some cats too. I woke up in the middle of the night one time and my friend's cat was very gently trying to take my silver ring off of my finger. LOL! The little stinker...

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  19 วันที่ผ่านมา +6

      I was excessively proud of myself for that comment, yes... 😂😂😂

    • @verynormalman
      @verynormalman 14 วันที่ผ่านมา

      Should have been magpies surely?

  • @thedriver08
    @thedriver08 20 วันที่ผ่านมา +36

    You quickly became my favourite watch TH-camr. Always competent, well informed, no nonsense, no hype. Just facts, observations and common sense (which is a rarity these days) garnished with a little bit of humor 👍

  • @louislaw85
    @louislaw85 20 วันที่ผ่านมา +82

    You are truly my favourite watch TH-camr. Your views are always informed, non-sensational and logical! 👍👍

  • @andrewtaylor9799
    @andrewtaylor9799 20 วันที่ผ่านมา +37

    I bought a Grand Seiko. It's the only watch I own that cost over $600. Frankly, I would be embarrassed to wear a Rolex. I would consider an Omega or an Oris or a Monta or a Christopher Ward, but Grand Seiko was such a deal I went to it first. Especially right now with the yen at 158 per dollar. Grand Seiko is an incredible steal for Americans right now if you buy directly from Japan, even with the import tax.

    • @benjaminkeen7133
      @benjaminkeen7133 20 วันที่ผ่านมา +3

      I'm there with you, education and preferences. Rolex has a strong brand and social identity and it is not for everyone.

    • @jaysdad420
      @jaysdad420 20 วันที่ผ่านมา +6

      I bought a new GS SGBA461 direct from Japan as well. I was able to buy a used Tudor Glamour and a Hamilton Khaki with my savings on the GS.

    • @Falstaff-mr8fk
      @Falstaff-mr8fk 19 วันที่ผ่านมา +3

      I’ve inherited 3watches from my father and uncles who passed. A Rolex Oyster and 2 Omega Seamasters. I hands down prefer the Omega to Rolex.

    • @A_Dude_And_His_Watch78
      @A_Dude_And_His_Watch78 19 วันที่ผ่านมา +1

      I have GS, Oris, and Monta for those reasons.

    • @gfeast4518
      @gfeast4518 19 วันที่ผ่านมา +2

      I would love to check out purchasing from Japan, where would you recommend looking? Thanks

  • @industryousphotography2058
    @industryousphotography2058 20 วันที่ผ่านมา +4

    As always spot on. Your content is the best of the lot in watch videos. I always feel that I've learned something new.

  • @balazskertesz5010
    @balazskertesz5010 20 วันที่ผ่านมา +10

    I was actually that first time luxury watch buyer who didn't know all that much about watches, but wanted something really nice from a famous Swiss brand. I was put off by Rolex _very_ quickly, mainly by the shitty attitude of AD's, but also because they seemed way overpriced compared to other brands in the same quality bracket. Also, heretical as it sounds, I just find their designs kind of "meh" - nothing wrong with it, but not interesting either. Cartier also didn't do it for me, although I do like the Santos, it lacked some features that I really wanted, like an open caseback (with a nice movement to look at), and lume. Grand Seiko designs are just not for me, though I do recognise their high quality. I like Zenith quite a lot, also some Breitlings, but at the end, I found that the brand that really ticked all the boxes on my list for a "one luxury watch" was Omega. Haven't regretted the decision, I think they are pretty much the brand that tries to cater for the most tastes and desires. For some that may be a negative (not such a clear identity, too big catalog), but for me, who's not a collector, it's a big plus: they will give me what I want, not what I'm _supposed_ to want.

    • @Rm9sbG93ZXJz
      @Rm9sbG93ZXJz 20 วันที่ผ่านมา

      I agree... I am never gonna get a ROLEX, that experience to even find one to look at was worst than the car scarcity of 2022! I got a longines and I am happy!

    • @ivaylokosev
      @ivaylokosev 20 วันที่ผ่านมา +1

      I felt exactly the same way, ended up with aqua terra 38mm, blue dial. GS Skyflake was my huge dilema, but was feared will not look right on my 16.5cm wrist.

    • @austincragin7391
      @austincragin7391 20 วันที่ผ่านมา +1

      Get a JLC. The watch markers watch, the God father of horology. Producing movements for AP, Patek, VC for years. The most complicated movements for the most well known watch models. The top dogs of watch brand names/horology. JLC is subtle, classy, robust, iconic, highly respectable. JLC is one of the brands to have in a collection imo, can’t wait to buy my first JLC one day.

    • @balazskertesz5010
      @balazskertesz5010 19 วันที่ผ่านมา

      @@austincragin7391 JLC is great, but a wee bit expensive...

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  19 วันที่ผ่านมา +3

      I am not a Rolex hater. I am also not beholden to them either. I do find it sad that regular buyers so often default to them and don't give other excellent brands some consideration.
      Seamaster 300m over a Submariner any day of the week for me 😊

  • @MyVideosWillCalmU
    @MyVideosWillCalmU 20 วันที่ผ่านมา +8

    Been a collector for donkeys at this point, your channel is the only one i watch! Mike you just make SENSE! Love it...Great content!!

  • @WrongTimeWatch
    @WrongTimeWatch 2 วันที่ผ่านมา

    You are right about Grand Seiko and Rolex bracelets. I really like Grand Seikos, but the bracelets frustrate me. I had four of them, and now just have one. I wear my Rolex a lot more often as the bracelet is amazing.

  • @lonestar2047
    @lonestar2047 20 วันที่ผ่านมา +3

    Quickly, and you sir are one of my go to’s of TH-cam. In the watch world I have had so many different TH-camrs that I watched, but now you have risen to the top!!! Love your pure unadulterated truth, candor and no sugar coating the facts. Thank you sir. 😊

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  16 วันที่ผ่านมา

      Always happy to hear that someone enjoys my approach 😊😊

  • @ukobs
    @ukobs 20 วันที่ผ่านมา +2

    Very enjoyable analysis today! Great work 😎

  • @bashirahmed2639
    @bashirahmed2639 20 วันที่ผ่านมา +1

    Very informative, thank you!

  • @douglasladowski6342
    @douglasladowski6342 20 วันที่ผ่านมา +5

    A wonderful, thoughtful approach to a murky topic. Really great channel.

  • @threethrushes
    @threethrushes 20 วันที่ผ่านมา +4

    If bling and shininess were the most important factors in luxury, Invicta would be the undisputable king.

  • @BenNS1971
    @BenNS1971 20 วันที่ผ่านมา +4

    Another great video....very interesting perspective. Cheers from Mozambique.

  • @matthewdadson7598
    @matthewdadson7598 20 วันที่ผ่านมา +4

    Absolute first class video, presented by a true gentleman. Always enjoyable to watch.
    Thank you

  • @hongsitu3429
    @hongsitu3429 20 วันที่ผ่านมา +1

    Buy what you like. Best advice ever. I had the Speedy and SM300, because they were iconic, did not pull at my heart string. My Zeniths on the other hand, "flaws" and all, I look forward to wearing them and puts a smile on my face every time. Just because marketing got me in the door, the watches are what will ultimately make me stay.

  • @TheLute70
    @TheLute70 19 วันที่ผ่านมา

    Insightful as usual. Keep it up. I can't get enought of your videos.

  • @chrishoyt7548
    @chrishoyt7548 20 วันที่ผ่านมา +1

    Another smash hit. Your vids keep getting better and better, with each current one surpassing the last.
    Thank you,
    Chris

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  16 วันที่ผ่านมา

      Humble thanks from my side to a long time supporter 😊😊

  • @tondo6912
    @tondo6912 20 วันที่ผ่านมา +2

    Another excellent video shining light on points not covered by other channels.
    Please keep coming up with out of box ideas for your videos

  • @FuryanSurvivor
    @FuryanSurvivor 20 วันที่ผ่านมา

    Hi Mike, Thank you for another fantastic video. The information you have provided is exceptional and appreciated.😄

  • @dannysimenauer5745
    @dannysimenauer5745 20 วันที่ผ่านมา +2

    Thank you for “opening up the casebacks” and sharing what collectors actually get from the $4-14,000 watches. Very illuminating…The other factor is after market resale value, even though watches are not investments, which reflects demand.

  • @dscotp185
    @dscotp185 20 วันที่ผ่านมา +2

    Excellent video, as usual. Very informative. Well done.

  • @woozertoo
    @woozertoo 20 วันที่ผ่านมา +4

    I love your …”Days since last watch purchase” counter, Mike-reminds me of the “Days since last accident” health & safety signs that are commonplace in factories and warehouses in North America, in my experience at least 😅

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  19 วันที่ผ่านมา +1

      Glad you like it. Quite enjoying throwing in easter eggs here and there for me more devoted watchers 😊

  • @99jasonhooper
    @99jasonhooper 18 วันที่ผ่านมา

    As always Mike - fantastic video - detailed and informative but sensible and entertaining - good that you burst some of the hype around watches.

  • @randomnoctis6361
    @randomnoctis6361 7 วันที่ผ่านมา +2

    Damn. You just outdid 10+ years and 100+ TH-camrs with this content. Great video!!

  • @user-bm2dk5re5r
    @user-bm2dk5re5r 20 วันที่ผ่านมา +6

    I love your analogy of the sound a car door makes on a well build car. So true! You did not mention Lexus, but I drive one and listen for that "quality thunk" every time I close the door! :).... the concept does transfer to a watch feel and quality. We are a strange bunch for sure!!!! LOL

    • @corychecketts
      @corychecketts 18 วันที่ผ่านมา

      Thanks for bringing up Lexus. I drive a 2001 LS 430 and can honestly say its the nicest car I've ever owned. Maybe it's the more high-quality mass produced car ever sold? Sadly, Lexus doesn't make cars like they used to. My GX460's overall build quality pales in comparison to my old LS.

  • @Tuneitupful
    @Tuneitupful 20 วันที่ผ่านมา +2

    Insightful video, thank you.

  • @theWaltVegas
    @theWaltVegas 20 วันที่ผ่านมา +1

    Thanks for the video, Mike!

  • @bluebatmedia6100
    @bluebatmedia6100 20 วันที่ผ่านมา +2

    Mike, I really like your channel. You cut through the hype and give intelligent analysis.

  • @johanvandersandt8904
    @johanvandersandt8904 20 วันที่ผ่านมา +6

    Interestingly my friends who have gone into the automotive engineering sector tell me that car manufacturers spent millions developing that satisfying thud or clunk when you open and close a car door all in an effort to sound more premium. I think that's exactly what watch companies do as well. Because we "eat with our eyes" the tinsel of quality and success matter. You are quite right my friend. Quality is highly subjective. Having never shopped at the higher level (I did buy a date just a few years ago but that's hardly high horology) I would not be able to say what is great value right now. Hope you have a great Freedom Day and an awesome weekend!

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  19 วันที่ผ่านมา +1

      The amount of time that has gone into the sound of a Merc door is ridiculous. It is one of the absolute key components to selling the car. 😊

    • @johanvandersandt8904
      @johanvandersandt8904 18 วันที่ผ่านมา +1

      @@Mike.thiswatchthatwatch If only they spent more time on the rest of it they would not be ranked as low as they are in reliability survey's haha! Strange how the times have changed! Hope you have a great one Mike!

  • @Ullr-Zero-Kelvin
    @Ullr-Zero-Kelvin 20 วันที่ผ่านมา +1

    You put a lot of thought into to this one Mike, you’ve had some great videos but this one is a masters class on the watch industry, well done!

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  16 วันที่ผ่านมา +1

      Glad you liked it - It's always a little nervewracking to put videos out there and see if they resonate. 😊

  • @anotheruser337
    @anotheruser337 20 วันที่ผ่านมา +1

    Insightful and balanced. Great content

  • @benjzh
    @benjzh 11 วันที่ผ่านมา +1

    Excellent video, very sensible comments! It should be a must-see for any watch enthusiast. The online community suffers too much from „availability bias“, i.e. many don‘t realize that most consumers aren‘t watch geeks, and that enthusiasts praising Grand Seiko or whatever connaisseur brand doesn‘t make it a universally acclaimed manufacturer. I‘m tired of videos about whatever affordable watch being a „Rolex killer“, or of people commenting about their awesome $300-watch under a video about a $10k piece. This is non-sense because mechanical watches are a useless product bought based on emotions more than on reason, for most consumers that is.

  • @matthewdee
    @matthewdee 20 วันที่ผ่านมา +1

    Enjoyed your video. Thank you!

  • @Robert-vw3od
    @Robert-vw3od 19 วันที่ผ่านมา

    this is the best expert watch content i’ve seen. look forward to saturday.

  • @jameslw27
    @jameslw27 20 วันที่ผ่านมา

    Hi Mike, I'm a big fan of your videos and refer to them often. As it happens, Ive been running a personal little project/hobby targeted at understanding and illustrating "value" in the watch world. I've got some charts that I'd be very interested in getting your take on. Is there any way I can get these to you?

  • @Loganichols123
    @Loganichols123 18 วันที่ผ่านมา +1

    Not the video I expected but the video I needed. Thank you!

  • @minnami778
    @minnami778 20 วันที่ผ่านมา

    Very interesting and informative content. Thank you. How about Franck Muller ? I’m interested to buy my first time piece. What do you guys think about Franck muller ? Any recommendations? Thank you 🙏

  • @davinchia
    @davinchia 19 วันที่ผ่านมา +1

    This is an amazing analysis of luxury watch branding. You are showing off all your knowledge. Well done!

  • @derrenjesson8923
    @derrenjesson8923 20 วันที่ผ่านมา +2

    Great content, thank you. So refreshing to hear interesting and intelligent views on the watch industry rather than another video on why you must own a BB58! Please keep them coming!

  • @peterkornelius4145
    @peterkornelius4145 20 วันที่ผ่านมา +2

    Thanks a lot for your very interesting thoughts. I agree completly. Years ago I started with Casio and Citizen. Over Tissot, Maurice Lacroix, Junghans, Glycine etc. I came to TAG Heuer, Breitling and Rolex. Conclusion: ALL the watches work precisely since years and have a really good quality. The only difference is, that with a Breitling or Rolex you can show the the world what a "successful" guy you are. Now, I have started to sell the expensive ones and I will go back to my Casios and Tissots and use the watches for what they are really made: to tell me the time....

  • @jchristopherd1
    @jchristopherd1 20 วันที่ผ่านมา +24

    Someone needs to send this video to the Bremont team. It perfectly illustrates why their new line is such an error. Just as the brand formed its identity and found its audience through the story they told - it’s destroyed in a week.

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  20 วันที่ผ่านมา +12

      Funny things is - I cut a whole segment from this video diving into Bremont, discussing those exact challenges.
      Their identity is “off” under the new ceo and for a relatively expensive watch brand they don’t convey luxury enough. Saw them at watches at wonders and was dissapponted with quite a few of the models
      Cheers 😀

    • @randmacct636
      @randmacct636 19 วันที่ผ่านมา +5

      ​@@Mike.thiswatchthatwatch i hope this means an upcoming episode for bremont, to hopefully knock the ceo off his high horse (or at least some sense into him) so Mr Davide can right the ship before impending shipwreck, which absolutely nobody finds joy in

    • @BruceCross
      @BruceCross 19 วันที่ผ่านมา +1

      @@randmacct636 I like the concept of giving them the opportunity to change course vs. bashing them.

    • @99jasonhooper
      @99jasonhooper 18 วันที่ผ่านมา

      Interesting re Bremont - assume previous model not working (never made a profit) and new VC money wanted a return - Bremont needs a new wider audience and I think this will disrupt the existing market - brave move.

    • @lukeryan5428
      @lukeryan5428 16 วันที่ผ่านมา

      The faux military connection is a big fail, giving your product to a bunch of pilots does not make it a brand of choice, I served 25 years in the RAF and can categorically state that pilots will grab anything for nothing.

  • @devilsfan5967
    @devilsfan5967 17 วันที่ผ่านมา

    Another very interesting and thought provoking video…. Thanks Mike!

  • @JRudd
    @JRudd 18 วันที่ผ่านมา

    Excellent video. Branding has been heavy on my mind as I tinker with a startup and I’ve learned a lot from the watch industry.

  • @mybrainlikesthings
    @mybrainlikesthings 20 วันที่ผ่านมา +1

    This is reference material, and easy to recommend to others. Thanks for making the video1

  • @palemale2501
    @palemale2501 20 วันที่ผ่านมา +2

    I hear low priced watches cost only 25% of selling price to produce. Some luxury Swiss firms source quality parts from abroad & far east, so they may need to inflate cost of Swiss made parts to reach required 60% of parts cost (and assembly location) to qualify as Swiss made. If you're happy to fund their sports sponsoring & lush dealerships then go ahead and pay the $20k.

  • @philipglass2943
    @philipglass2943 20 วันที่ผ่านมา

    Very insightful video, thx!

  • @Sirkelsag666
    @Sirkelsag666 20 วันที่ผ่านมา +1

    I love your channel. Very awesome analyzes. A friend of mine contacted the AD on the possibillity on getting a steel Explorer I in 36 mm. He could not, BUT if he wanted a two-tone or full gold watch they could help him. Pretty much like you said they would start to do, by expanding the precious metal line.

  • @bjwal6
    @bjwal6 20 วันที่ผ่านมา

    Good discussion. Spot on.

  • @f.kieranfinney457
    @f.kieranfinney457 20 วันที่ผ่านมา +1

    If having the perceived and actual quality match, the movement in-house and the brand’s identity cohesive, then Grand Seiko shines. It’s become risky to wear that noticeable luxury watch. GS slips by unnoticed. For people who value these things, don’t want to pay for celebrities and love Japanese understated style, there’s nothing ‘meh’ about the brand.

  • @DrBob0910
    @DrBob0910 20 วันที่ผ่านมา +2

    Excellent analysis!

  • @TheWatchMetrics
    @TheWatchMetrics 6 วันที่ผ่านมา +1

    I think this channel has some of the best watch industry analysis on TH-cam. Informed and well reasoned points throughout. Keep it up.

  • @ob3443
    @ob3443 17 วันที่ผ่านมา

    Well done and very informative. Happy with the GS. But then again I appreciate the fine craftsmanship, delicacy and dedication of Japanese arts, precision machining, making things to last, design (paintings, ceramics, kitchenware, cooking, gardening)

  • @corychecketts
    @corychecketts 18 วันที่ผ่านมา +1

    Dang, this was an awesome breakdown of brand perception and quality. I've owned watches from Omega, Tudor, Rolex, Seiko and many others. And for me, the best watch I own that I wear the most is my Casio G-Shock GW-5000U. I've started to slowly sell off my expensive watches because I just don't care about perceived quality or brand perception--real or fake--anymore. I just need a tough watch, that always works and is insanely accurate. That being said, I always love videos like these that breakdown consumer psychology. Very well done.

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  15 วันที่ผ่านมา

      Thank you, and thanks for adding your two cents. 😃😃 Can't go wrong with a casio btw. 👍

  • @erickobetitsch6055
    @erickobetitsch6055 20 วันที่ผ่านมา +1

    Awesome analysis. The best I’ve heard.

  • @jhors7777
    @jhors7777 18 วันที่ผ่านมา

    Thank you for posting this helpful video

  • @terencesaunders7010
    @terencesaunders7010 20 วันที่ผ่านมา +1

    Great vid and good information

  • @manuelfvdias
    @manuelfvdias 20 วันที่ผ่านมา

    Thanks for this crystal clear luxury watch segment review.
    I wonder what's your review about the "Raymond Weil" and "Junghans" brands (i don't recall if those have ever pop up in your examples). Thanks in advance.

  • @FMK178
    @FMK178 10 วันที่ผ่านมา +1

    Your contents are so sharp, the contents of your chanel are so maximum at the point, that I really love it.

  • @EricZ726
    @EricZ726 20 วันที่ผ่านมา +9

    Another great one. Thank you.
    Question. I’m sure some brands know their bracelets are lacking.
    Why is it that they don’t improve? For example, the reason I’ve always been deterred from pulling a trigger on an Omega SM300 is the chunky non-tapering bracelet. I’m sure some like it. But this is a reoccurring complaint by many. So we can conclude that this is an issue. No one ever complaints about a submariner bracelet.

    • @cubex68
      @cubex68 19 วันที่ผ่านมา +1

      IWC heard and updated their Mark Pilot watches with better movement and tapering bracelet. Some brands do listen while for some it’s not as easy to integrate change sue various production and supply chain concerns

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  19 วันที่ผ่านมา +1

      Thanks.
      Bracelets? It's priorities and cost. Launching new and redesigned things constantly is expensive and the brands demand certainty that it will lead to better sales. Add to that, you don't want to go all in from day one, in stead spreading out your improvements to keep interest up. Innovations come slowly as a result and very rarely all at once. 😊

    • @Pler1978
      @Pler1978 18 วันที่ผ่านมา

      It's a non issue. Though it seems alot of watch ppl have less than masculine builds and an omega bracelet is too "heavy" and big. Most watch ppl it seems aren't remotely wealthy and join the crowd of comments without having ever tried on most of the watchd they complain about...

    • @cubex68
      @cubex68 18 วันที่ผ่านมา

      @@Pler1978 Not true at all. I know a few watch enthusiasts including myself that tried or owned Seamaster but moved to IWC, JLC and Tudor for better ergonomics. I sold my Seamaster for a Polaris and love it.

  • @leemartin2978
    @leemartin2978 20 วันที่ผ่านมา +1

    Another excellent video, containing some very useful information. I might try and haggle a bit harder if I buy another Tudor. 😀 (typo on your guarantee/gaurantee slide)

  • @Eric_Nielsen
    @Eric_Nielsen 20 วันที่ผ่านมา

    The 'heard of it' HP printer comparison is bang on. Coworkers ask about my Omega, Rolex, and sometimes Panerai. No others

  • @spuckz
    @spuckz 19 วันที่ผ่านมา +1

    That's a spot on analysis and a pleasure to listen/watch.

  • @pavelnikolaev2660
    @pavelnikolaev2660 20 วันที่ผ่านมา +1

    Great video! I wonder what will be your opinion on Blancpain Fifty Fathoms :)

  • @daintiestquarters3411
    @daintiestquarters3411 20 วันที่ผ่านมา +1

    Brilliant. Thanks! ❤

  • @ocean911
    @ocean911 19 วันที่ผ่านมา +1

    Love all the thought you put in your videos. You reveal a lot of topics anyone considering buying a watch at this price point should know. I personally look at the build quality in relation to the bang for the buck. I loath marketing and if I like a watch I just do. I do not need a corporation to tell me what watch or any product TBH I should purchase.

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  16 วันที่ผ่านมา

      I try at least to add something new to the conversation. I don't profess to know the "truth" or be "objectively correct" but adding a perspective is what I want to achieve 😊😊

  • @grale78
    @grale78 10 วันที่ผ่านมา

    In my experience, only watch brand that was recognized and commented among non-watch people (35+ years) is Casio Vintage series and G Shock. At one party I wore Casio 53W. That watch put smile on the face of people who were there with the SUB, golden President and AP RO.
    Great channel BTW.

  • @khunjeau8393
    @khunjeau8393 6 วันที่ผ่านมา

    Only started recently with learning about watches.. I always wanted to wait until I could actually buy a nice watch.. Eventually got a Santos XL from my girlfriend.. Am totally in love with it, I feel more myself when I wear it, even 1,5 year in I still can’t stop watching my wrist.. I bought a Tank as a daily wear watch to protect my Santos.. And eventually bought a gold ballon bleu for my girl to thank her..😅

  • @Shawner556
    @Shawner556 16 วันที่ผ่านมา

    Great video, sir! Just found your channel, happy to subscribe. All the best!

  • @Musashiryu
    @Musashiryu 20 วันที่ผ่านมา +1

    The question of 'worth' is one I struggle with all the time - what does a more expensive watch mean? Is this purchase a luxury I can enjoy or am I simply buying into a hype machine for the physical equivalent of NFT's? Adding in servicing costs for mechanical watches and it's one hell of a money sink.
    The other aspect you mentioned - the 'identity' of the brand and how it changes how customers view it / themselves - I'm not one for that kind of marketing. This is why I don't think I'll ever buy a watch worth more than $1,000. Yet as an enthuasiast I can easily see a future where I own a box of watches worth the equivalent of a submariner. Would I be happier seeing the name Rolex or Grand Seiko on my wrist? Should I take that risk to see what's on the others side? Maybe I'm just not rich enough to play that game!
    Love the videos and the questions / viewpoints they bring to light. Keep up the good work!

  • @nizarmurar
    @nizarmurar 20 วันที่ผ่านมา +2

    Dear sir
    You are the most knowledgeable in the scene.
    Many thanks for passing us your unbelievable knowledge.
    With great respect
    Nizar

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  16 วันที่ผ่านมา +1

      Very certain I'm not the most knowledgable in the watch space, but thanks nevertheless - very kind of you 😊

  • @dominicfarrello3860
    @dominicfarrello3860 20 วันที่ผ่านมา

    great job Mike im on a different page on aluminum and ceramic bezel i think the aluminum looks higher quality i own both and ceramic looks to shiny and cheap like plastic.

  • @mvhdsk1122
    @mvhdsk1122 20 วันที่ผ่านมา +2

    Speaking about the average buyer: Once upon a time I was workin in the car claims department of an insurance broker. One day I spoke to some lady on the phone, and whilst I had already learned at that point, that it can't be expected that people would be able to differentiate between the liablitiy and the casco insurance (which already sounds easy enough for me: liablity is for everyone elses damage, casco is your own) - this "remarkable" lady made me learn that you indeed can own and drive a car yet do not have any clue what the COMPULSORY liablity insurance does at all. So, she needs to take one out, she doesn't get her licence plate without one, but she didn't know what it does.
    THAT is indeed the level of insight the average Joe/Jane will have when walking into a watch store. Don't wanna step on anybody's toes here, but imho people can be incredibly ... well I don't know how to call it. Let's put it mildly: They think from 12 to midday and often show no interest of having a further glimpse into things. Sometimes, I am deeply worried about humanity as a whole. :D

  • @greenerick
    @greenerick 20 วันที่ผ่านมา

    Thank you for sharing your valuable insights on the video. It is crucial to make decisions that align with your personal preferences and bring you satisfaction, rather than being influenced solely by the opinions of others. Particularly in the realm of watch collecting, it is essential to choose timepieces that resonate with your taste and style.

  • @JW-ug5vq
    @JW-ug5vq 20 วันที่ผ่านมา +1

    Thanks! I enjoy your comments as always. 😀

  • @bcnovi1012
    @bcnovi1012 8 วันที่ผ่านมา

    I’ll be honest, as someone in this upper mid space looking to buy their “I made it “ watch, I do have to admit that it is very difficult to discount the icon factor. This will be my third largest purchase of my life and yes, it would be nice for people to know what I’m wearing.

  • @SHONUFF772
    @SHONUFF772 15 วันที่ผ่านมา

    Great evaluation

  • @tharakatimes
    @tharakatimes 17 วันที่ผ่านมา

    Great analysis !

  • @toddacheson7803
    @toddacheson7803 16 วันที่ผ่านมา

    Grand Seiko Spring Drive. Gotta have one some day as it represents superb innovation in precision timekeeping.

  • @welshskies
    @welshskies 20 วันที่ผ่านมา

    I really enjoy these videos because they make me think back to my university days studying the economics of markets. When Mike explains the intricacies of the watch market I think his lectures (for that is what they effectively are) should be required listening for any economics undergraduate, just add in a few graphs and maybe some equations.
    In the basic economic theory of a "perfect market" there is a concept called "perfect information" which means every buyer and seller involved in the supply and demand of a "good" (watch) knows everything about that "good". A way to win in a market (successfully compete) is to either dominate or distort market information, Mike's talks make me think about stuff like this. Excellent. 😂😂😂
    Mike's talks have made me think about my watch buying much more analytically. 👍🏻
    Thanks Mike.

  • @tozzifan
    @tozzifan 20 วันที่ผ่านมา

    I would like to hear your opinion on more micro brands someday, if possible. For example, Wise, Farer, Maen, Kuoe...
    Keep up the great work 👍

  • @wongfeihung9724
    @wongfeihung9724 20 วันที่ผ่านมา +2

    You are the 'Rolex' of watch reviewers. Love your videos. Informative, educational and above all, objective.

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  16 วันที่ผ่านมา +1

      Rolex of watch reviewers? So that means unavailable plus hated by half the community? I hope not 😂😂😂

  • @user-cg7tw5yc9n
    @user-cg7tw5yc9n 20 วันที่ผ่านมา +4

    Thanks for the vid, Mike! Just enjoying it on my afternoon

  • @h111551
    @h111551 20 วันที่ผ่านมา +28

    At a party, I noticed that 8 out of the 10 male guests had a Rolex on their wrists including me. That prompted me to explore alternatives to the usual suspects or at least the more rarified items in the catalogues of the usual suspects. This caused me to seek out independents like Habring2, Stefan Ketelaars, RGM and the new Danish brand Arcanaut. My Omega references currently include the Seamaster Bullhead Chronograph (which along with the Ploprof which I have also owned) is one of their eccentric references. Pre-2017 Parmigiani and Speake-Marin (with a Vaucher movement) references are in my watchbox. I seldom run into anyone who is wearing what I am 😂wearing and I like that.

    • @patrik3450
      @patrik3450 20 วันที่ผ่านมา

      In Denmark everyone just hypes up Rolex like there is nothing else.
      I wouldn’t want a Rolex in this country looking at how many people get robbed of them. Referring to the Facebook groups. 😢
      But seems like you got way more into watches and found what you really liked 😊 I am glad I found other brands too, and have completely forgotten about Rolex.

    • @mimikatz
      @mimikatz 19 วันที่ผ่านมา +1

      Just sounds like you bought a Rolex for the wrong reasons. Would you do the same with a car? Are you annoyed your neighbours have houses too?

    • @omonteso
      @omonteso 19 วันที่ผ่านมา

      Damn. You need new friends.

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  19 วันที่ผ่านมา +7

      I had an interesting thought in my head the other day. Based on volumes - you are more likely to bump into a person wearing a Rolex than you are wearing a Tag Heur. Rolex sells 1.2 mill a year. Tag. Half that. If you want to be unique, different or appear exclusive - Rolex is counterintuitively actually not that exclusive, despite waiting lists at the ad... 😊😊

    • @woozertoo
      @woozertoo 18 วันที่ผ่านมา

      @@Mike.thiswatchthatwatch moral of the story: Wear a Tag, to stand out. Me, I'm acquiring a 20-year old 2000 series automatic, which should put me in rarefied company, indeed 🙃

  • @cyf2676
    @cyf2676 8 วันที่ผ่านมา +1

    Great video, Great analysis, interesting and knowledgeable point of view. Thanks you. You did at multiple time talked about men hours works, but mostly as an illustration of your point of analysis. I will be very interested to have a full video on that subject. In one of your previous video you mention a report that was indication men hour works average per brand would it be possible to have the reference of it as a reply. Thanks again for the unique point of view you.

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  7 วันที่ผ่านมา

      Here: watchesbysjx.com/2022/11/watchmaking-market-map-2022.html
      or Google "Man hours to build a watch". Then click on the watchesbysjx link.

  • @juergenseyffert83
    @juergenseyffert83 18 วันที่ผ่านมา +1

    Thank you, this is probavly the most informative video for watchbuyers at all. Keep on with this
    your addiction is hitting the audience.

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  15 วันที่ผ่านมา

      Wow, thanks! 😃😃 Although... Addiction... Ok. True 😂😂

  • @PocketWatchTime
    @PocketWatchTime 20 วันที่ผ่านมา +3

    Loved your comments on Identity. I wonder how the new Christopher Ward XII will sell at an almost $5k USD price point. Does the brand have enough Brand Identity?

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  19 วันที่ผ่านมา +1

      Good question. It will likely sell out to enthusiasts, but I doubt it's a mass volume model. Skeleton dials are very niche - and it's not the point of the watch. The point is to demonstrate that they are serious watchmakers. That's my thinking at least😊😊

  • @TheWatchAdmirer
    @TheWatchAdmirer 20 วันที่ผ่านมา

    Very nice Video, thank you. Building my Collection with big Brands, Indipendent and Bang for the Buck Watches. For my Collection I would say, my Atelier Wen Perception brings the most watch for Retailprice on the Table. Followed by my Tudor BlackBay Ceramic Metas, bought on second Market for around 3,5K€.

  • @hugohernandez3651
    @hugohernandez3651 20 วันที่ผ่านมา

    A year ago, I bought a GS SBGJ239. Beautiful watch. However, I never fell in love with it. I sold it a couple of weeks ago and got a Rolex Air King..I lost a lot of $ on the GS. I absolutely love my AK...forget about what people say...buy and enjoy what you really like.

  • @officially.certifiable-4plus6
    @officially.certifiable-4plus6 20 วันที่ผ่านมา +1

    As about objective an analysis as one can deliver! Please don't change. I love to understand 'why things are the way the are' and you videos provide my great clarity about their subjects. I would also note that many watch channels appear almost desperate for followers, using crazy attention seeking methods/behaviours to increase their numbers. I like your matter-of-factness. Cheers!

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  16 วันที่ผ่านมา +1

      Cheers - Will try to keep making worthwhile content. We'll see how it goes 😊

  • @mcy1122
    @mcy1122 4 วันที่ผ่านมา

    I love this channel. Discovered it only a few days ago. This fellow is so damn precise and methodical. Thought out analysis that leads to insights. Thanks for this great content!

  • @thierry1491
    @thierry1491 12 วันที่ผ่านมา +1

    For me a top brand is a brand with good quality watches, outstanding movements and good customer service. For this JLC is for me one of the best. AP, PP and Rolex have great watches but they only care about flippers and not collectors.

  • @AndrewP957
    @AndrewP957 20 วันที่ผ่านมา +3

    I don’t often comment but this is very well thought-through content. Intellectually, I like Grand Seiko but can’t work up the enthusiasm to pull the trigger. I think Rolex is a bit of a safe choice and overplayed but would pick up a green dial Datejust at retail in the unlikely event the opportunity presented itself. Funny old world.

  • @stevem863
    @stevem863 20 วันที่ผ่านมา

    All great points. I think sometimes we all get lost.

  • @robloxian743
    @robloxian743 18 วันที่ผ่านมา

    The more videos I see, the more convinced I become that I will be happiest on my extremely limited budget by getting a used Omega Constellation, having it refurbished, and wearing it daily. Wish it had a display caseback, but otherwise I feel like it’s got everything I want in a good watch. Plus, it lives up to your advice: “Buy what you like.”

  • @void1984
    @void1984 20 วันที่ผ่านมา +4

    I think shiny is cheap, I like it as an addition, to show nice edges and lines, but not as the main finishing.
    The same, I avoid shiny ceramic bezel inserts.

    • @Rm9sbG93ZXJz
      @Rm9sbG93ZXJz 20 วันที่ผ่านมา

      lol... birds like shinny things, but birds are stupid!

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  19 วันที่ผ่านมา +1

      Like I said. Shiny things attract crows 😂

  • @robertolira9843
    @robertolira9843 18 วันที่ผ่านมา

    What a great video thank you.

  • @arcadevampire
    @arcadevampire 20 วันที่ผ่านมา

    Love Cartier, Piaget, JLC. Design in itself is a usp. Which for me trumps the mechanical value proposition, most enthusiasts tend to seek.