Not long ago, I was telling my wife that I planned on buying a Rolex as a retirement gift for myself someday. Now, I'd honestly feel foolish for doing so. I ended up just buying a solid steel Sub-style case & bracelet, a dial I liked, some snowflake hands, and an automatic movement, and I just built my own watch instead. It doesn't have a Rolex logo or anything (it doesn't have any logos at all), but it could be mistaken for a Rolex or Tudor pretty easily, but if someone noticed that it wasn't one, my backup story is the truth - I built it myself. It takes all the question of cost and status off the table, and it focuses on my passion for watches. It instantly became one of my favorite, most luxurious watches, and I only spent about $120 on it.
Seiko SLA’s will last you forever and are a decent price for what you get. Rolex’s just are not worth your money! Take the money you save and buy some gold or silver…..If you look…you can get some GREAT watches in that 2k range! Enjoy retirement…Im not far behind ya. 😊
I'm more and more coming to the same conclusion. Spending a massive amount of money on a watch you're not comfortable wearing out is not worth the trouble. This is even more of a concern when traveling. I recently assembled a 3 watch collection specifically for travel, and added a couple of straps to dress them up or down. It covers my use cases (work, dinner, GMT/world timer, beater/exercise) and if one gets damaged or the lot gets stolen it won't spoil the whole trip.
Definitely a well balanced video that touches on the corner stone of horology: are you buying a luxury watch for the personal satisfaction/fulfillment/joy it brings to you? Or are you buying as an investment? I’ve been a watch enthusiast for over 30 years and can GUARANTEE you that if you buy a LUXURY watch for the first reason, you will not go wrong. I recently inherited my to my 18 year old son, the first LUXURY watch I had which had been with me 30 years and was a present from my father: an OMEGA Seamaster 300. I cannot describe how much this moment meant to my family.
That's a wonderdul experience, thank you to share it with us! When my kids were born I took pictures of the with some of my luxury watches. Those are the only ones I will not sell as they are theirs when they are mature enough
Good video. I think its an excellent reminder not to take this hobby too seriously. As much as I can appreciate the idea of luxury watches, I prefer to wear watches that I don't worry about servicing costs, or having the watches lost or stolen.
The best advice that i learned from Armand is don't buy a luxury watch until you have 5 times the price of it in your Bank account, when you purchase one you add to your assets but u add also maintenance and unexpected damages that can happen in future
I understand Armand's advice but that's overkill. If most people did that - they would never own one. The 10-15% rule is enough - especially if you make even more with multiple streams of income. My investment properties pay for my exotics cars and watches. It's many different things you can do to afford easily and responsibly. You don't need a million cash to afford a 100k watch. multiple streams and assets that produce income is key to maintaining such hobbies.
I agree 100%. I used to have a number of high end expensive Swiss watches. I thought that was enjoyment. Due to circumstances, I sold them all. By and large taking a beating as usually happens when you have to sell. I’m back in the hobby and realize it’s not how much you spend but how much you hunt. Instead of solely paying attention to the Swiss “luxury” brands, I now explore and have found an appreciation for so many other brands outside of Switzerland. I’ll still find a spot in my new, growing collection for a few modest Swiss pieces. The most expensive piece in my new collection is $1,600. Outside of watch geeks who’d know what the piece is, it’s low key. And I love it. It’s more fun! Thanks for the video!
I agree. I just buy the watches that I like. One of my favorite watches is a Mathey-Tissot quartz that I paid $98 for on sale. I am still surprised how much I love wearing it over some of my more expensive watches. I just love the colors and simple style.
I have a Tissot, a Seiko Prospex, a Zelos, an Omega but guess what gives me the most joy wearing and seeing the watch, it’s my humble Orient Kamasu. I don’t know why but it just does!
A Bronze Hamilton Khaki, Apple iWatch and a Hamilton MIB II. I love em all. The MIB I wear at work. It's shiny stainless and catches the eye. The iWatch for walking since it has cellular capability. The Bronze for driving or going for a burger.
Theres no way this hobby will stay as popular as it has in the past 5 years and the price increases just dont stop. I think a lot of brands are diggind their own grave
And none of them want to be the first to lower their prices, or it’ll be a hit to the brand prestige. I sense a lot of them will become “spend history” watches.
I totally agree with you. I have luxury watches in my collection, but I currently refuse to buy anything over 1500 dollars nowadays. The law of diminishing returns apply to all luxury purchases in my experience.
Yep, totally, I consider 2000€ to be a cap nowadays, and it would be hard to justify anything above that. I might go out of my mind id they release an El Primero Defy 21 in a smaller size, but even in that case I will have to sell something more expensive to buy it
Depends- I tend to prefer a Christopher Ward over the Omega Seamaster 300 Heritage as I dont see the point in Paying 4-5x more. But for a used Breguet (full gold) for about 10k I see a bit of value.
@@raupenimmersatt6906 I agree, I have a Trident Pro 300, though to be honest I’ve never got to examine a Seamaster 300 up close. At the same time, I cannot see how the quality could be meaningfully better than CW and their “Lightcatcher” case.
You just nailed it so perfectly. Only this past month I began selling off my Swiss watches. A small handful. Kept 2 Grand Seikos and have been obsessed with Casio and G Shocks, low end, MTG, modding. Why? Just like you said. It’s FUN again. Buying limited editions is a blast and it’s what 130 dollars? Great video!
That's the thing with G-Shock; you can buy SO MANY different colors of the same model watch! Plus, their toughness is legendary. There's no other brand like G-Shock... :)
You are so correct. Then they come out with what I call the “midrange” like Mudmasters etc. Those master of G’s, Frogs…..😂😂😂. Go from “saving money” on the occasional Swiss to now loving and buying for “less.” Truly addicted! Haha
On my budget, a $100 watch is a luxury. And I am sure I enjoy my (admittedly small) collection of watches just as much... because I picked them, I take care of them, and I like them. :-) Thanks for the video.
nothing wrong with that at all, there are many great watches available for 100 or less, the gshock squares are fantastic all round, especially the solar/atomic ones, the accuracy of them is unmatchable by a rolex or omega.
@@eclectic_gamer Well speaking of, I just got a Casio Wave Ceptor WVA-M640D-1ACR :-) Although I also like automatics... as watch nerds, we know it's not always about accuracy or power reserve.
I totally agree. It is like buying a house: many householders need to calculate extra costs for maintenance. Plus, microbrands are keeping up and offer more designs that are unique and much more fun.
@@seabiscuit726142 of course you can, at the end of the day you have to feed your family, not your colleagues from work or friends. Or do you belong to generation TIKTOK?
Maintenance costs are one thing. Try calculating the actual cost of ownership purely based on a 25 year mortgage without any other considerations. A $400k mortgage, even based upon a somewhat lower rate of 4%, turns into $570k.
Companies like Rolex do not release their spare parts to the open market, which means that those who own Rolexes can generally only get them serviced and repaired at official Rolex centers, which means that service centers are limited and Rolex can set the terms which means very high prices since there is no competition. It does not sound like a good deal to me.
@@bastadimasta ...and by now we hopefully all know, that Apple is crap. Their customer service is terrible; the build quality isn't the best, and essentially it is overpriced garbage.
I bought a gold presidential datejust Rolex. My life changed for the better. I was walking on the sunny side of the street. Only positive things occurred like i won money in vegas, wife left and i now live in a big home. Thanks Rolex.
Stepping into my 60s, I'm also recognizing this truth. We were looking at a Rolex Sky-dweller and even the stainless model is almost $25K. I have a couple that were purchased in the mid-80s that were reasonably priced, but even the insurance on these has started to become a big bite. I've been looking at some of the microbrands lately and I think my next purchases will be far more cost effective 👍
I was looking at the sky dweller myself.. but even at the brands recommended price of 15.000 eur or so, it's too much. If you're "selected" as a lucky buyer and get one in less than 3 years.. Let alone the 25.000 that they'll snatch from you in the aftermarket.. forget it..
I was fortunate enough to win a JLC watch in a raffle a couple years ago. Sadly it was far too large for my scrawny wrist, but oh my what a work of art. It was a pleasure to hold, the leather of the strap was amazing, and I'm happy I had the chance to experience it :)
Excellent video, I agree 100%, I have to say in my case I'm a little unusual in that I have never considered resale in any of my purchases. I honestly intend to keep every watch I buy forever. Now realistically I know I can't keep them all and have flipped ones that have gone unworn for long periods of time and fallen out of rotation and even that is done reluctantly. Keep up the high quality content, Thumbs up given!
I like watches. That said I cannot fathom going off the deep end with them. $250 CDN is my limit on a watch. Plenty to choose from in that price range. Quartz only for me.
I’m a Speedmaster fan. They maintain their value against inflation over the years. I get great enjoyment from a little glimpse of it every day. Add up how much a new Apple Watch costs over a longer period and the argument gets stronger for a luxury mechanical watch. The latest Omegas for example only need 10 years servicing on average. Something to give to your kids one day too 😊
A few years ago, Costco had a traditional hesalite crystal Speedmaster for sale in their jewelry case. I kind of regret not buying it, but even with Costco pricing it was still a chunk of money so I decided against it. To this day I always check the jewelry case when I go there in the off chance they stock one again.
my son doesn't give a damn about watches, I had a 500 euro Tissot and bought a 2000 euro Longines, I offered him the Tissot but he couldn't give a damn about it...
Exactly. I’m not sure one’s children will be all that excited by the heirloom. A few might, but most won’t be. And how much to service it? Um, no thanks. I need money to upgrade my smart phone (which is fair enough). The ‘heirloom‘ will probably languish in a bottom drawer only to be eventually discarded.
You mentioned the enjoyment to price ratio. The Seiko SPB143 hits it on the head. It’s so nice, but is gets a ding or scratch and it actually doesn’t make me crazy. I LOVE wearing it. Over the years as it gets more scratches it will look even better!
When I get my first scratch on a watch (and I'm talking Seikos, not Rolexes), I have a moment of shock... but after that I can just get on with enjoying the watch even more, as I'm not worrying about it. As for Rolex etc, I could never relax with €10k on my wrist.
Totally agree about the homage route. Sold my Daytona last year snd bought a number of Cronos and San Martin models. Absolutely LOVE the Cronos sub homage. I keep expecting it to break, scratch or otherwise malfunction, but it has been impeccable. Having worn Rolex exclusively for 30 years, there is NO WAY I would go back.
I have a 30 year old Seiko which cost around $200 and a 25 year old Omega Seamaster Professional which cost around $1500 (both bought new). Since owning them, I have now spent more on servicing than the watches themselves actually cost me to buy.
I've recently sold my Rolex Explorer (probably the least flashy and cheapest Rolex out there) and put the cash towards a Grand Seiko. Aesthetically the GS is a way more beautiful watch and the materials and craftsmanship are off the chart ... but no one knows what it is and that suits me 100%!
@wyomarine6341 - if you're still tempted I'd highly suggest trying one on. The build quality is amazing and it sits beautifully on the wrist. I went for one from the Heritage range and I've never regretted it. Although I guess you'll not be getting it at BX/PX prices this time which is no doubt annoying!
I love it it's a hobby and we only live once! If you have the money to buy one and service it it's not a sin it's just an expensive hobby. I love my rolex and it just had a service and I prefer having a rolex then a dog!
Those are very valid points. I'm not so afraid of the watch being stolen. I'm more afraid I might just accidentally bump the watch on something and break the crystal. That is why I wouldn't want to spend much more than $500 to $1000 on a watch. Once you start looking at mid tier luxury brands like Logines and Oris then you have to figure in the higher maintenance costs and deprecation values. That Oris Kermit watch looks really nice but I would never spend $4600 on a watch.
Thanks for stating what I had in my mind for a long time! Enjoyment is a relative concept and I find myself enjoying wearing a watch that I can bond with which will become part of my daily life and for the reasons you've stated this cannot easily happen with any of the expensive watches I own.
Great advice 👍. There is pleasure to be had researching, choosing and wearing watches in all price brackets. The difference is the money at stake, if you can afford to lose the watch and have it serviced without thinking twice, buy it. If it is a real stretch and you know you will need the money invested back some time, then it will be hard to enjoy wearing it for fear of damaging and devaluing it.
I agree point-for-point with you (except for my personal/ethical issue with homages) and I'm hearing and feeling this sentiment more and more across the hobby community. I sense another crash coming to the Swiss watch industry as the collectors who support this hobby wake up to the absurdity of the current market and the degree to which brands are exploiting our good will.
Yes they are, and that just pisses me off ! It's not only the Swiss, to a much lesser degree Seiko raised prices very much in the past years without raising quality and I felt...betrayed 😂.
@Horologique Yeah, Seiko's been creeping their prices upward and I won't defend all of that, but at least they're still doing really interesting and fun things in the mid-3-figure range (the Snoopy 5 pilot, the 5 GMTs, and the Speedtimer solars are 3 great examples) and I'd still argue that-if you're of the mind that any mass-produced watch should cost so much-Grand Seikos are incredible bargains relative to what the major Swiss brands are offering at the same price. And I certainly appreciate the inherent honesty of Seiko watches being made by Seiko marketed as Seikos vs, say, Swatch pretending that Hamilton, Longines, Tissot, etc., are distinct manufactures rather than just different logos applied to watches from the same factories for branding and marketing purposes, or the endless variety of companies pretending that movements made by third-parties or companies within the same business conglomerate are "in house" and unique.It didn't work well for GM and I don't expect it'll work out well for Swatch, either.
Agree. In the recent past, I’ve had a long series of nice cars, the problem with the cars like the watches is, if they are too expensive they end up owning you. Why have a car that you’re concerned about being dented or scratched in a parking lot. I still drive a Mercedes, but it’s a w124, one of the cars that gave Mercedes the reputation for quality and longevity. That’s luxury for me. My daily watch is a 1968 Wyler lifeguard 660 day date diver. I love durability, automatic movement, and it’s interesting when people ask about it. Subscribed.
Thank you so much for you support and welcome to the channel 👍. It's the exact same thing with watches, when you unavoidably scratch or damage your luxury watch it's heartbreaking, with a more entry one it's not an issue and that's another form of luxury 😁
Needed to see this. Been, “on the fence” of buying a Sinn, which while less than $2,000, STILL, that is a lot of money for a watch. I also find myself thinking (with a lot of luxury purchases), “I am middle aged and I have no one to leave something like that to once I am gone.” Bothers me that someone in a hospital (who likely would not even know what it was) will likely end up with it.
I bought the Sinn U-2. Love it. They also make a U-50 which i am considering. BUY for you, no one else. I am in the same boat as you,and have 5 watches for myself. ENJOY.@@johnpoulter
Yeah the sinn 104 used to be around 1200, 1300 or so. Oris aquis too, definitely a more appealing prospect then than now around the 2 grand mark. But great brands. Sinn annd other german companies are criminally underrated
When you get really old you can prepare for your demise buy starting to sell your valuables. Sell your watch and treat yourself to week away somewhere doing things you always think about.
I've purchased many 'luxury' watches over the years. And truth be told, my all time favorite for more than 10 years is my Seiko SARB065 Cocktail watch with light blue sunburst dial, costing me about $450. As someone who thought the grass was always greener on the other side (more expensive watches MUST be so much better in every way), I'm happy to have experienced cheaper and more expensive watches, and can confidently state that there ARE many great choices to be had for $500 or less, which you will fall in love with and keep for the rest of your life. Just don't buy into the 'hype' as I and others have done. It's all marketing. Thanks for the thoughtful video.
You are absolutely welcome, thank you for sharing your experience and thoughts 👍. The SARB065 is a great watch, back when Seiko was still king of value. Sadly they don't want to claim that crown anymore
that's like saying yeah, i used to drive a ferrari but now i drive a miata and it's just as good. no, it's not. you might enjoy the miata for what it is and i can relate to that but it is just not the same thing. if you settle for less, that's fine but then also call it as such.
I have a Fiori watch from about 20 years ago, no idea what the model is but a lovely blue dial with sparklies which may be teeny diamonds. I wear it to work every day still and it gives me a lot of pleasure, even if it's scratched and worn :)
@@hazardeurthat’s a false analogy, a Grand Seiko spring drive can cost less than 50% of the cheapest Rolex but it outperforms the Rolex in every way, it’s better built, more accurate, more advanced technologically, better looking and much more individual. That’s totally different to a Miata / Ferrari comparison.
This was a very thoughtful video, and has instantly made me reconsider my relationship with my watch collection. The example of how much a Submariner has increased in real times is truly shocking. And I’m sure that if we knew the case of producing these watches, we’d be horrified. Thankfully I never bought any of my luxury watches for anything close to retail, as most were bought around eight years ago, and all pre-owned in top condition with papers. I have a large collection, with around three to four each of Rolex, Omega and Breitling. But I also own some terrific pieces from Seiko, Christopher Ward, and homages from San Martin and Seestern. I can honestly say that I will never again buy a Rolex, and will now rationalise my collection over the next year, and actually fall in love with watches again hopefully, instead of stressing out in the way you articulated so well.
Rolex just use artificial scarcity to drive up prices to ridiculous heights, it's the same story with diamonds, although for some reason Rolex watches hold their value in the second hand market, unlike diamonds.
Nice pieces of advice Olivier.I pretty much agree with you but I think one has to distinguish between untouchable high-end luxury watches (MB&F, Urwerk, JP Journe, Vacheron...), more and more unatteignable high-hype horology (Patek, Rolex and more and more Omega) and mid-tier luxury watches provided by new actors/brands trying to push forward the quality/price ratio (Christopher Ward with the BelCanto or the Twelve (around 4000 bucks however), Atowak with the fantastic Tarantula (around 2000€ for a Urwerk-like satellite wandering-hours complication) or Radcliffe (around 450€ for an MB&F flavour with Le Dôme) (I own or will own those watches). The last luxury watch I bought (and love) is the fabulous Tudor BB54: the quality and accuracy of this watch can not be competed by any San Martin and I have been desappointed with the PT5000 for example (accurate but very fragile, most of the time not sufficiently lubrificated, QC "so-so"). But globally, you are right: it is crazy to try to buy a Rolex submariner at this point and a crack has already begun.
Loved this video. I think you gave alot to think about for people who are just getting into the watch game like myself. 1st of all you should not be buying luxury watches as an investment, that's crazy. That's like trying to predict the stock market. 2nd I started molding my watches. I get more enjoyment out of that. Knowing its something i created & its 1 of a kind.
I'm going through the same process. I collect a wide range of watches and I had planned to get an Omega, but their prices are inflating to such a point where I'm questioning this. Most of my enjoyment is from the hunt and not the label. I love the fact that I have had people asking me 'is that a Breitling or a Tudor' and I'm wearing a Vostok that I've modified myself or, a Benyar with a different strap.
Very interesting. I also built my own watch. Designed the dial and logo and am really pleased with it. It is unique. However, there was quite a bit of trial and error, as part of the learning curve. Cost me around £160. 😊
Hi, no problem. You would need to buy the following: A basic watch tool kit, watch case, a movement and some watch hands. All these can be bought on line at reasonable prices. You can also go on TH-cam for instructions on how to build a watch. You can also buy the full watch making kit with all the required components (movement, case, dial, hands etc.), which is a easier. However, I wanted to customise my dial, rather than a generic one. This I found to be most challenging. I designed the dial and then had a graphics labelling company print it for me, which I then mounted on the watch dial. A lot of trial an error here as sizing, spacing and dimensions have to be exact, otherwise you will have lining up issues with the hands. It will certainly be a lot easier, if you use a generic supplied dial and maybe this is the way to go. Be prepared to make a few mistakes as part of the learning process..Hope this helps.All the best. @@maxmaara
@@jamesgreig8796thank you so much for taking the time to explain this in detail. I also saw some tutorials on TH-cam and your explanation really helps piece things together. Will try doing one sometime 😊
Excellent video offering extremely sound advice. The world of luxury watches is not worth getting into now if you expect fair value for money, which I do. You are right, it is the price versus enjoyment ratio that matters. I cannot really enjoy a watch priced in the £1000s that costs a small fortune to maintain (even though I can easily afford it) which is little different to one costing £100s which I can just retire if expensive repairs are required. With the big luxury brands you are paying mainly for the name, their marketing and big profit margins. The differences in specification and quality are relatively minimal and can in no way justify the ~500% price hike over mid- to lower-tier luxury brands. As I mentioned before, Seiko, Tissot, Certina, Citizen and Junghans are the brands I recommend for a favourable price versus enjoyment ratio. Hamilton also although I do not own one . . . yet. Longines, Rado, Oris etc. too are OK by Swiss standards but not nearly as solid re. value for money as they were back in the 2000s. Keep up the good work!
There was this manufacturer from China that came up with a tourbillon timepiece for 500 dollars. It may not have the prestige of most luxury timepieces but if it came down to it, I'll get it knowing it works good. I don't care about resale value I buy a watch for my own enjoyment.
@@arielcandoleta5347 I'd be tempted to buy it too. Resale value is overhyped anyway. Most luxury watches are mass-produced items and not at all rare. You are far more likely lose money, maybe a lot of money, than make it and the cost of maintaining the watch has to be factored in. Then there is the hassle and risk of selling the watch and being ripped off. Dealers want to buy cheap and then sell on at an inflated price to someone who doesn't understand what they are buying, making a big profit in the process.
I absolutely 100% agree with everything you have said! I have also come to these same conclusions. If you're in the more money than brains club, sure go ahead and buy all the Rolex/Luxury watches you want. But for the rest of us, it's no longer the intelligent thing to do. Be smart people!
I bought a rolex 8 year ago. For me it has gained 7k in those years. I never bought it as an investment i bought it as i liked it and saved for it im a working class individual not a rich guy. But over the years its stayed boxed due to rolexes been a target for theives i dont feel any joy or comfort wearing it anymore, im very much on the line in selling it
I have come to same conclusion they are not worth it. I never bought a luxury watch as investment I don't think that should be why you buy one, buy it because you like it and intend to wear it forever. But I ended up selling all mine losing half their value as ultimately your tastes change and you get used to the novelty wears off. But I can't help liking watches, I may get a luxury quartz something like a grand seiko ot tag solar something nice cheap to maintain. I came to realise accuracy is important to me, can't stand watches that lose time, the rest sub 1k I bought a g shock which is great, it really makes you realise how mad it is to buy luxury watches unless you're wealthy. They are a false god.
@cj.6988 HaHa! It's funny you say accuracy is so important to you. I don't really care about that. As long as my watch is within 45 seconds a day, I'm fine. I don't even set and wind my watches when I wear them.
Bro, He showed the casio world time. 2021 I survived a car accident that almost killed me....i was wearing that watch. That watch and I returned from the dead
Really interesting video and I suppose it brings up the question at what price point does a watch become " luxury " this is probably different for everyone, personally anything above £1000 would be luxury, my most expensive watch is my Casio Oceanus S100 which I love, and I can't imagine spending any more.
I totally agree. I enjoy trying and using different styles, brands, sizes, etc. How could I possibly do that with luxury watches? Great video! Keep going!
Watch-specific muggings aren't too common in the US, except maybe in California. Like many people in my state, I never leave the house unarmed, so muggings and similar crimes aren't really a problem. 😃 That said, when I travel to Europe, my nice stuff stays at home and I just wear a Casio or Seiko.
Great video. I'm sharing your mind 100%. Resently I was about to buy a premium diver watch. It was a very emotional mind. But getting the facts infront of my eyes, it really doesn't made sense. There are such great watches in the price range of 15 to 2,000 Euros. On a certain point Ceramic can't be more shining. A leather strap can't be more softer. And a dial can't refelct more sunlight. If someone wants to get a feeling of a premium and well manufactured watch with good materials on the wrist, there are awesome serious traditional brands which offer amazing products (even way) under 2K. Longines, Tissot, Union Glashütte, Rado, Baume & Mercier, Frederique Constant, Certina, Junghans, Laco, Circula....just name a few. I think people as us, living in high developed country with highest incomes in the world (even still complaining), we should consider us as blessed. Instead of throwing money out of the window it would more sense to donate money to those who can't afford food, medical treatment or education. By the way: If you don't mind I would show you a wish-list for affordable watch brands to be reviewed 😅. I know it's not easy to get everyone for a review. So if not, it's also ok. Zeppelin Laco (loves actually to cooperate with TH-camrs) Junkers Dugena Circula (the classic quartz models are quite cheap, and they also love to work with TH-camrs) Wise (Hitman or Adamascus or any other) Richard LeGrand Gigandet Elysee (a german watch brand, most homage types. Their offical prices are way too high, but they offer them often for 60 to70% off on their own or other websites)
I own about 20 watches, of which numerous Rolex, IWC, Omega, VC. A.L&S etc. but I find myself wearing, and enjoying, my Sinn U50 a lot these days. So much so that I've just put an oder for an EZM 3F, which I think will be a great daily wearer and travel watch. Good design, outstanding construction, great specs, and will fly under the radar.
First time watching you here, and I think this was an excellent video. I’ve been thinking about my higher price watchers, not talking about Rolex and whether I want to continue spending that kind of money. You’ve helped me make this decision.
Totally agree, that a 7000$ watch will not give me 25x times the pleasure of a San Martin or Seiko. The movement isn’t a big argument for me neither. Also an NH35 can run fine or regulated easily and cheaply. It is not relevant to me, if my wristwatch is accurate to the second. My only downside to the new Hommage watch manufactures is service in the long run. But well, for 200 to 300$ you buy a new one, instead of servicing it. I own a omega from 1968. it’s a gem. Magnificent that it runs still 60 years later. But it’s not ideal for everyday wear. On the other hand, I wouldn’t wear a brandnew 7000$ watch every day either.
I tried buying similar but less expensive models from the likes of Seiko, Hamilton, etc and also tried homage versions but at the end of the day none of them manqged to fill the void i had for a top tier timepiece. I kept feeling the need to upgrade to a true lifelong watch. I decided to go for it and bought my Rolex Submariner about a year and a half ago and haven't felt the need to upgrade to anything else. It's actually saved me from continuously buying and wasting money on watches. Plus i love wearing it for absolutely everything, everywhere.
I have six luxury watches, Rolex, Omega, Panerai, and Tudor. These are keepers and will be handed down to my kids. I now have fun collecting, buying, and selling lower cost watches. It's fun and does not have the risks and costs of continually buying watches that cost the same as a decent car. There is such a good selection of lower cost pieces that for me, they scratch the itch. Great channel, love the content.
Hello, I can only agree with you. The price development is really shocking in recent years. When the price was at its highest, I sold my watch collection (2 Rolex and 2 Omgea) and bought two san martin watches and am still very happy with them. You don't necessarily have to own an expensive watch in terms of quality. San Martin shows that there is another way...
Great video. I have also started to lose a lot of interest in owning luxury watches. Last year I purchased an Omega SM300 and while the watch is very nice, I’m thinking what I paid was really not worth it and been thinking about selling it. Most times I wear my much cheaper Rado or Longines watch that fit me better. I also don’t worry as much about damaging or losing my cheaper watches. I also would never spend over $10k on a Rolex. I prefer a Hamilton or another Longines.
I feel you. This is what I’m telling my friends for years. It’s nothing luxurious about bending over at a Rolex/Patel/ap ad or bagging to be on a „list“.
Yea I would wear them in Los Angeles or Japan and probably Miami. But New York, Italy, France, UK, Spain, Portugal I would avoid wearing anything I'm afraid to lose. Sad that is a reality of life
I agree that cheap watches can bring you lots of enjoyment. As a collector of both expensive brands and cheaper I can testify that I enjoy immensely my seiko or even my steeldive (hommage to an old IWC) but there is something about top brands (JLC, IWC, Rolex,…) that cannot be replicated with cheaper options. The good balance must be a bit of both…
I enjoyed 30$ Casio watch for 10 years before I bought my first luxury watch and now 5 in last 1 year… but the happiness the first watch gave me being the first I bought from my first salary is missing in those luxury watches… I think to enjoy a watch u need to wear it every day that means u don’t need more than one and that quartz watch I still wear sometimes for nostalgia…
Thanks for this. I began collecting watches about a year ago. Never anything expensive. I have 2 oceanus watches which I paid about $1300 for both, a couple of seikos, 2 islanders from LI watch Co, and a couple of casios. I noticed as I was getting enticed into spending more and more, that what ever is inside is not what you are enjoying as much as what the naked eye sees. I am not talking about getting total garbage. What I am saying is once you get really good finishing, anti reflective sapphire crystall , nice looking dial and a decent movement for the price, I think you are good to go. I was looking at 2k to 5k watches and I couldn't see me enjoying those anymore. It's like getting a 500hp car when you are only driving it 30mph.
Agree with pretty much everything you said. I built up a collection of about 8 watches , never buying new , so i got value for money. Ive got tudors , rados, tag heuer, edox, high end seiko sla etc....then my mrs got me a san martin bb pro homage, and i loved it, and then i got a seestern steve mcqueen rolex explorer homage and its actually made me realise , that i can enjoy a chinese cheap watch as much as the swiss luxury stuff. I turned into a watch snob, and then i realised a watch is just a watch ,no matter how much you pay for it. I still have my collection thats cost me 10k to aquire , but i may sell a few now, because ive gone full circle in my hobby. I doubt i will sell my seiko sla043, as i absolutely love it to bits, but the rest i might sell.
Great video, I have collected watches over the years and nearly all are quartz, have over 100, Seiko, Tissot, Christopher Ward etc etc…The reasons? Pretty much what you have stated in this video….. the service costs for mechanical watches are crazy, I fully understand the work and craftsmanship of a mechanical watch but for me it’s the look of the watch externally that I love…. 👍
I make a six figure salary and I suppose I could afford a Rolex Sub. I couldn't bring myself to pay 10K for one or 7K used. I will not wear a fake either. I went with a Steinhart Submariner look alike for $425. It has been a great watch. I love your point about how Rolex pricing has increased over the years. The status and exclusivity sucks in many people who really should be not spending the money on one.
Thank you. We need more people pointing out that top of the line steel watches should all be $2000 or less, everything above that is just hype inflation, meaningless artificial scarcity, and marketing nonsense not a reflection of what you're actually getting for that money!
I am not rich and have always stayed away from watches, and I only learned recently that this hobby doesnt take a big budget to enjoy. The like of Orient, Casio and even homage brands offer exquisite values and fun for the money.
@seabiscuit726142 I feel you. I'm sorry, but I'm not seeing an extra $2000 US in fit, finish, or technology in the latest MG-Rs vs. a few years back. This "luxury" thing is getting way out of hand. Rat has to chase that cheese, but man!
Im so glad this came on my feed. Begin my journey 6 years ago, tens of watches have come and go Fast forward to today, I only kept 2 watches: 1. Hamilton khaki auto, because that’s the first serious watch I’ve ever owned and frankly a good GADA watch 2. Cartier tank quartz, a bday gift from my wife for my 39th bday. That’s all you really need really. Sold all my rolex, IWC, omega, and a couple other japanese and swiss watches. It will never be enough so better quit and spend that money building memories with people.
I own an Omega 300m and a Planet Ocean. The service costs are now close to 50% of what i paid for each watch, ridiculous. Ive spent the last 6 months wearing a Tellow Casoak, a Pagani Moon Watch and the GG B100 Mudmaster. As youve said, i get as much a kick of these three as anything else i own.
@@steveb4012 thanks! Several thousand for half a decade is expensive when you expect to keep them for many many years. I think only 1-2 luxury watches at a time can be justified with as big a collection of
@stocksxbondage my 300m was bought in 2006 and the Planet Ocean a year later. I'll be honest, I was a bit naive when i got them, I'm a Bond fan and just loved the look. However, I definitely wasn't aware of what I was getting into with service costs. I've racked up nearly a £1000 replacing rubber straps on the Planet Ocean!
@@steveb4012 well thanks for being transparent! Eventually, you’ve gotta ask what else would I spend it on if it must be for my personal enjoyment? People spend the value of your watch collection plus maintenance on a newer car with less mi/km. Based on you being a Bond fan (I’ve also seen every movie), I’d bet you get immensely more value from the watch than you would if your car was a hair newer/nicer.
Thanks for saving me money. I suddenly feel in love with my old Seiko and Citizen again. Maybe I'll go get me a Timex again after losing mine many years ago.
I have almost 100 watches, many micro brands (Straton, etc) + Tissot, Seiko, Orient, Citizen, Bulova, Vostok, Casio, etc. and Aliexpress Homages (Seastern, Baltany, Red Star, Heimdallr, Steeldive, Addiesdive, Phylida, Parnis, etc.). My collection is probably worth $20,000 or more. I prefer having 100 quality watches than just a few (1-4 watches). Amazing deals out there, for example, the Phylida Tintin Speedmaster with an ST19 (Venus 175 movement) is amazing bang for the buck at $175 compared to the real deal now trading for $12,000. Also the NH35 is a very respectful movement, we really don't need anything more. If it stops working in 20 years, you can replace it for $40.
Don't know about poor people, I'm a multi millionaire. Revenue wise, I make enough to buy a few Rolex per month, but I'm not into paying $10,000 for something that only cost $500 to make. I'm good looking, rich, intelligent and I have a large carrot between my legs... I don't need to flash luxury brands to feel like a king. I am a king. Besides, both your sister and mom would bang me even if I was sporting a $20 Casio. But the watch thing is just a hobby, my real passion is traveling. I just came back from Italy and France and gained 10 lb eating all the great food. Life is good baby! So what are you into besides your sister's boyfriend and farm animals?
You gotta spend your money somewhere right. I'm not into cars, I don't pay for sex, I don't drink, I don't do drugs, etc. Even if I buy a watch every two months, it's pocket change.
The word “luxury” is a relative term. For many, a $100 watch is a luxury item. For others a new Vacheron Constantin wouldn’t even make a dent in their bank account. I think it comes down to what’s the real motive when buying something like a Rolex, Omega, Breitling… etc. For me, my Rolex GMT Master ii couldn’t be replaced by a Seiko or Citizen. Like many others it was a goal to have. And I cherish wearing it. I appreciate it everyday and am thankful for the opportunity to own it. I’m sure a lot of Rolex buyers might just buy because it’s hype or expensive and well known.
Only experience and appreciation gets you there, in my first years of watch illness I was after the greatest hits... I've bought some pricey watches such as APs, Lange, VCs, rolexes... Then eventually I step by step went my own route to what I really appreciate in a watch, not anymore interested with the hyped models... And now well my watch inventory value is a fraction of what it used to be and I get more enjoyment. Less is more if you know what really gets you on! I reached a point where my watch box feels complete ( to me) with a reasonable budget and I think it's going to stay so for a while... One GS blue dial, one marine master 300 green dial, one ginault OR2, one sfj001 panda, and one zulu time green bezel. No more crazy expensive watch for me, I've learned my lessons 😊
Thank you so much for sharing your experience with us! Incredible that you went from that crazy collection with haute horlogerie timepieces to a more humble (yet incredible) collection. You nailed it, it's absolutely the enjoyment factor that is important. Keep on and hope to see you soon on the channel 👍
I don't wear a watch now that I am retired. I like not having to live by the clock anymore and cherish such. However, my spouse wants a watch. So, I am looking for a good one that will serve her well. Found this video worth every second listening to. Thanks!.
I see 3 broad categories. The greedy Swiss, the greedy but not as greedy microbrands, and the not greedy great value Chinese watches. The Swiss are greedy AF now. Sure quality is good but most of the mark up is in the name, and paying fat AD real estate rentals and wages. Then there's the microbrands who just farm off production to China and slap on fat margins. Most of their designs are kinda weird as they have to tread carefully to not upset the Swiss, German and Japanese big boys (but mainly the Swiss). Then there's the Chinese. They make basically all the microbrand watches and a large chunk of Swiss watch components. They don't give a rat's ass about IP infringement in their homages, which I think is great. They pump out great quality pieces with slim margins and with great designs that IMHO improve on the designs of the Swiss since the Chinese (unlike the Swiss) actually listen to customer feedback and rapidly respond. The Swiss tend to just ignore feedback, or implement some fixes in a few Baselworld's time (ok Watches and Wonders now). I am really rooting for the Chinese to shake things up in a big way, because the Swiss need their comeuppance and be taken down several pegs. They've lacked innovation for years, while their prices rocket up. Swiss built their industry on copying British and French pocketwatches on the late 18th century - the so-called "Dutch forgeries" funded by Dutch merchants, so it's high-time they got their own back! I've bought multiples of Rolex, Omega, Breitling, Tudor and others but I'm confident that I'll never buy another Swiss watch in my lifetime (unless it's maybe a Christopher Ward) as my general attitude now is - f_ck em!
You have summed up the state of the watch industry as it is today, thank you! In truth, about 70% of Swiss brands got what they deserved during the Quartz crisis, the rest positioned themselves as luxury or heritage and have ever since rested on those laurels. It is indeed time for a big revolution.
Poor people will always come up with imaginative ways of wasting money to show off. A watch is the pinnacle of this. You can buy a watch for £100 that will last you the rest of your life and it will tell the time accurately. As a functional machine that tells the time there is no other reason to own a more expensive watch, as to paying thousands to "service" a watch- what for? It just ticks and tocks, you never have to service a cheap watch. Thank you for this fascinating video, I agree with you. Do not buy an expensive watch unless you want to make money on buying and selling..
You're points are very well taken. My watches range from about $10k to about $50 and while I might gravitate toward the luxury brands in my collection, I get a great amount of pleasure from watches under $200.
I spent 6k on a Rolex from my birth year, 1995. I wear it everyday and love it. I don’t feel the need to start a collection. People that have large collections just have a spending problem and weirdly only get enjoyment out of the purchase.
Great video. I have not bought anything above a Chris Ward, but I am tempted to a lot 😭. One big reason is that I can now service ETA/Sellita/Miyota/Seiko movements myself after about ~$300 in tools and learning on TH-cam. If I break a pivot I don’t fear not being able to cheaply find a replacement.
my best ever watch $300 citizen almost bullet proof and has given me years of enjoyment so I agree expensive as in high dollar worth is not everything its made out to be.
Luv the review! Have to agree with what you stated here. To much has been priced out of the average persons grasp. Is spending $10K or more worth it?... I don't think so. Great review. Thanks.
Everything you say is absolutely true. And it wouldn't even need saying if luxury watch collectors would stop inventing practical reasons for spending so much for luxury collectibles and just admit they buy them because they have the money and because they want them. And there is nothing wrong with that, because it is their money after all. But there is absolutely no practical reason to spend $10,000 to buy something that performs just slightly better (and sometimes, slightly worse) than some other thing that costs $100. And when you need a microscope to find the flaws in the cheaper item, you know you cannot make a value argument. Even the investment argument falls apart when you compare luxury watches to OTHER investments. While it is true that $125 in 1953 is worth $1,450 today due to inflation, and the Rolex Submariner increased in value from $125 to $9,100 during that time... the SAME $125 if invested in the stock market would be worth over $15,000 today. Even $125 in gold in 1953 is worth more than the price of a Submariner today. The truth is, some people will spend an awful lot of money to get something that is only slightly better than something else. And they do this because they want to, and they have sufficient cash to do it. There is absolutely no practical justification for this, but there doesn't need to be one. They are just spending money for bragging rights, or to feel good about themselves. Or maybe to impress other people with similar obsessions. And it isn't just luxury watches. There are people who will spend $10,000 for a bottle of wine, and never drink it. At least when you buy a ten million dollar house.... you get "a lot more house" for your money. Is a Rolex Submariner really 250 times better than a Casio Duro that will keep better time? Well, maybe it is, if you think it is.
Yes, totally, there's absolutely no reason yo lie about this. I found for having being in that position that you justify buying these expensive trinkets by lying to yourself : "but what if my other one needs a service""I absolutely need a GMT complication", etc, etc
@@Horologique ... and speaking of servicing, it costs between $600 to $800 to service a Submariner. And if you DON'T do it, then they will knock a few thousand dollars off the price when you try to sell it. The Casio doesn't need servicing. If anything goes wrong, just throw it away and buy another one for $50.
Completly agree with all statements. Though have an argument: if you're afraid of loosing a watch or it's inconvenient to you to service it, then in most cases you shouldn't by it.
All I want from a watch, is to know the time of day with accuracy and have no moving parts. I have a solar-powered digital G-Shock for that purpose. Intricate, delicate, expensive mechanical watches are fascinating from a technical perspective. I'm pleased for other people who find a sense of status, happiness and enjoyment from them.
Good video. I prefer quartz watches for the low price, accuracy, and durability. My $100 Casio G-Shock is all the watch I will ever need. Despite that, I enjoy watching you-tube videos of all kinds of watches, even those that I will never own.
Thank you for the refreshing point of view. As I'm writing this there is a MoonSwatch on my wrist while my original Speedmaster sits in a box. Indeed, you don't have to spend a lot to have a nice watch that's enjoyable to wear. In fact, I find the less I spend on a watch the more I like it.
It’s true: you can’t wear luxury Watches in Europe and the USA. But in Asian cities like Hong Kong and Tokyo there’s absolutely no problem wearing them. Reasons? 1. Asians don’t care for your watch, cause they have at least three of them in their closet. 2. A lot of Rolexes are fake, and a robber has a good chance of stealing a fake one. 3. Different morals in most Asians cities: you don’t steal from other people. I am not saying criminality doesn’t exist there, it does, but not on that level.
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Not long ago, I was telling my wife that I planned on buying a Rolex as a retirement gift for myself someday. Now, I'd honestly feel foolish for doing so. I ended up just buying a solid steel Sub-style case & bracelet, a dial I liked, some snowflake hands, and an automatic movement, and I just built my own watch instead. It doesn't have a Rolex logo or anything (it doesn't have any logos at all), but it could be mistaken for a Rolex or Tudor pretty easily, but if someone noticed that it wasn't one, my backup story is the truth - I built it myself. It takes all the question of cost and status off the table, and it focuses on my passion for watches. It instantly became one of my favorite, most luxurious watches, and I only spent about $120 on it.
I'd love to hear more about how you built that watch. Are there brands offering to do that?
Where did you buy the parts? I always wanted to build my own watch.
I want to do that one day, I'd probably mess it up though😂
Seiko SLA’s will last you forever and are a decent price for what you get. Rolex’s just are not worth your money! Take the money you save and buy some gold or silver…..If you look…you can get some GREAT watches in that 2k range! Enjoy retirement…Im not far behind ya. 😊
I'm more and more coming to the same conclusion. Spending a massive amount of money on a watch you're not comfortable wearing out is not worth the trouble.
This is even more of a concern when traveling. I recently assembled a 3 watch collection specifically for travel, and added a couple of straps to dress them up or down. It covers my use cases (work, dinner, GMT/world timer, beater/exercise) and if one gets damaged or the lot gets stolen it won't spoil the whole trip.
Definitely a well balanced video that touches on the corner stone of horology: are you buying a luxury watch for the personal satisfaction/fulfillment/joy it brings to you? Or are you buying as an investment? I’ve been a watch enthusiast for over 30 years and can GUARANTEE you that if you buy a LUXURY watch for the first reason, you will not go wrong. I recently inherited my to my 18 year old son, the first LUXURY watch I had which had been with me 30 years and was a present from my father: an OMEGA Seamaster 300. I cannot describe how much this moment meant to my family.
That's a wonderdul experience, thank you to share it with us! When my kids were born I took pictures of the with some of my luxury watches. Those are the only ones I will not sell as they are theirs when they are mature enough
Son> can I run Spotify in this shit?
Good video. I think its an excellent reminder not to take this hobby too seriously. As much as I can appreciate the idea of luxury watches, I prefer to wear watches that I don't worry about servicing costs, or having the watches lost or stolen.
its all illusion
I'll have to be financially stable in every sense before purchasing my first luxury watch. The best thing to do with your money is to invest rightly
The best advice that i learned from Armand is don't buy a luxury watch until you have 5 times the price of it in your Bank account, when you purchase one you add to your assets but u add also maintenance and unexpected damages that can happen in future
I understand Armand's advice but that's overkill. If most people did that - they would never own one. The 10-15% rule is enough - especially if you make even more with multiple streams of income. My investment properties pay for my exotics cars and watches. It's many different things you can do to afford easily and responsibly. You don't need a million cash to afford a 100k watch. multiple streams and assets that produce income is key to maintaining such hobbies.
Search On Google.
I agree 100%. I used to have a number of high end expensive Swiss watches. I thought that was enjoyment. Due to circumstances, I sold them all. By and large taking a beating as usually happens when you have to sell. I’m back in the hobby and realize it’s not how much you spend but how much you hunt. Instead of solely paying attention to the Swiss “luxury” brands, I now explore and have found an appreciation for so many other brands outside of Switzerland. I’ll still find a spot in my new, growing collection for a few modest Swiss pieces. The most expensive piece in my new collection is $1,600. Outside of watch geeks who’d know what the piece is, it’s low key. And I love it. It’s more fun! Thanks for the video!
What's the watch?
What’s the watch?)
I love your answer! It's all about becoming good in watches and hunt the value for money
I agree. I just buy the watches that I like. One of my favorite watches is a Mathey-Tissot quartz that I paid $98 for on sale. I am still surprised how much I love wearing it over some of my more expensive watches. I just love the colors and simple style.
I have a Tissot, a Seiko Prospex, a Zelos, an Omega but guess what gives me the most joy wearing and seeing the watch, it’s my humble Orient Kamasu. I don’t know why but it just does!
You can get a really nice bracelet for that Kamasu for less than $100 and have an incredible sub-$400 watch.
A Bronze Hamilton Khaki, Apple iWatch and a Hamilton MIB II. I love em all. The MIB I wear at work. It's shiny stainless and catches the eye. The iWatch for walking since it has cellular capability. The Bronze for driving or going for a burger.
Theres no way this hobby will stay as popular as it has in the past 5 years and the price increases just dont stop. I think a lot of brands are diggind their own grave
With the younger gen Zs having no interest in watches other than smart watches, the future of luxury watches are kinda precarious
And none of them want to be the first to lower their prices, or it’ll be a hit to the brand prestige. I sense a lot of them will become “spend history” watches.
My gen z sister can't even read an analog clock, I failed her 😅
I said that 10 years ago. Yet here we are
Watch out China and Japan's return (Grand Seiko, Orient and others), both on the luxury segment too
I totally agree with you. I have luxury watches in my collection, but I currently refuse to buy anything over 1500 dollars nowadays. The law of diminishing returns apply to all luxury purchases in my experience.
I am in this camp.
Maximum $1500 for a micro brand or $2500 for named brand is probably the point where diminishing returns get extreme.
Yep, totally, I consider 2000€ to be a cap nowadays, and it would be hard to justify anything above that. I might go out of my mind id they release an El Primero Defy 21 in a smaller size, but even in that case I will have to sell something more expensive to buy it
Depends- I tend to prefer a Christopher Ward over the Omega Seamaster 300 Heritage as I dont see the point in Paying 4-5x more.
But for a used Breguet (full gold) for about 10k I see a bit of value.
@@raupenimmersatt6906 I agree, I have a Trident Pro 300, though to be honest I’ve never got to examine a Seamaster 300 up close. At the same time, I cannot see how the quality could be meaningfully better than CW and their “Lightcatcher” case.
You just nailed it so perfectly. Only this past month I began selling off my Swiss watches. A small handful. Kept 2 Grand Seikos and have been obsessed with Casio and G Shocks, low end, MTG, modding. Why? Just like you said. It’s FUN again. Buying limited editions is a blast and it’s what 130 dollars? Great video!
Thank you so much! That's wonderful, that's all there is to it, the enjoyment these little watches give us 😁
That's the thing with G-Shock; you can buy SO MANY different colors of the same model watch! Plus, their toughness is legendary. There's no other brand like G-Shock... :)
You are so correct. Then they come out with what I call the “midrange” like Mudmasters etc. Those master of G’s, Frogs…..😂😂😂. Go from “saving money” on the occasional Swiss to now loving and buying for “less.” Truly addicted! Haha
G-shock annoys the hell out of me for spreading their features over so many product lines specifically to keep people buying them by the handful.
On my budget, a $100 watch is a luxury. And I am sure I enjoy my (admittedly small) collection of watches just as much... because I picked them, I take care of them, and I like them. :-) Thanks for the video.
You are welcome! If your $100 watch provides you more satisfaction than a $100000 watch to someone who just doesn't care then you've won 👍👍
nothing wrong with that at all, there are many great watches available for 100 or less, the gshock squares are fantastic all round, especially the solar/atomic ones, the accuracy of them is unmatchable by a rolex or omega.
@@eclectic_gamer Well speaking of, I just got a Casio Wave Ceptor WVA-M640D-1ACR :-) Although I also like automatics... as watch nerds, we know it's not always about accuracy or power reserve.
@@mercster looks like a nice watch, practical and stylish.
My Seiko is 17 yrs old and looks and runs like new. Understated, elegant and classic. Worth? Who cares. I love it.
I totally agree. It is like buying a house: many householders need to calculate extra costs for maintenance. Plus, microbrands are keeping up and offer more designs that are unique and much more fun.
Sure, but can you show off with a microbrand?
@@seabiscuit726142 of course you can, at the end of the day you have to feed your family, not your colleagues from work or friends. Or do you belong to generation TIKTOK?
Monta, Grand Seiko are nice.
Maintenance costs are one thing. Try calculating the actual cost of ownership purely based on a 25 year mortgage without any other considerations. A $400k mortgage, even based upon a somewhat lower rate of 4%, turns into $570k.
I show off my Islander all the time.
Companies like Rolex do not release their spare parts to the open market, which means that those who own Rolexes can generally only get them serviced and repaired at official Rolex centers, which means that service centers are limited and Rolex can set the terms which means very high prices since there is no competition. It does not sound like a good deal to me.
Apple does the same
@@bastadimasta
...and by now we hopefully all know, that Apple is crap.
Their customer service is terrible; the build quality isn't the best, and essentially it is overpriced garbage.
I bought a gold presidential datejust Rolex. My life changed for the better. I was walking on the sunny side of the street. Only positive things occurred like i won money in vegas, wife left and i now live in a big home. Thanks Rolex.
Yes, but you didn't become the presidemt which is pretty much guaranteed once yoi6get this watch 😂
Stepping into my 60s, I'm also recognizing this truth. We were looking at a Rolex Sky-dweller and even the stainless model is almost $25K. I have a couple that were purchased in the mid-80s that were reasonably priced, but even the insurance on these has started to become a big bite. I've been looking at some of the microbrands lately and I think my next purchases will be far more cost effective 👍
casjö svvätch Zeihkö.. ^^ my 5610 dözenD even nheed light... turns on with movement and zäkk 3öff3 pvvR !?!
maybe thats 731 ´äFFiciensea xxx P
I was looking at the sky dweller myself.. but even at the brands recommended price of 15.000 eur or so, it's too much. If you're "selected" as a lucky buyer and get one in less than 3 years.. Let alone the 25.000 that they'll snatch from you in the aftermarket.. forget it..
I wouldn't insure watches, I'd put them in a bank vault. You can rent one from £200 a year here in the UK.
@@johntate5050 That sounds like fun!!
I was fortunate enough to win a JLC watch in a raffle a couple years ago. Sadly it was far too large for my scrawny wrist, but oh my what a work of art. It was a pleasure to hold, the leather of the strap was amazing, and I'm happy I had the chance to experience it :)
Excellent video, I agree 100%, I have to say in my case I'm a little unusual in that I have never considered resale in any of my purchases. I honestly intend to keep every watch I buy forever. Now realistically I know I can't keep them all and have flipped ones that have gone unworn for long periods of time and fallen out of rotation and even that is done reluctantly.
Keep up the high quality content, Thumbs up given!
I like watches. That said I cannot fathom going off the deep end with them. $250 CDN is my limit on a watch. Plenty to choose from in that price range. Quartz only for me.
They are not "luxury"; they are overpriced.
I’m a Speedmaster fan. They maintain their value against inflation over the years. I get great enjoyment from a little glimpse of it every day. Add up how much a new Apple Watch costs over a longer period and the argument gets stronger for a luxury mechanical watch. The latest Omegas for example only need 10 years servicing on average. Something to give to your kids one day too 😊
LOL you are funny. Buy what you want, the ridiculous justifications are gross.
A few years ago, Costco had a traditional hesalite crystal Speedmaster for sale in their jewelry case. I kind of regret not buying it, but even with Costco pricing it was still a chunk of money so I decided against it. To this day I always check the jewelry case when I go there in the off chance they stock one again.
my son doesn't give a damn about watches, I had a 500 euro Tissot and bought a 2000 euro Longines, I offered him the Tissot but he couldn't give a damn about it...
Exactly. I’m not sure one’s children will be all that excited by the heirloom. A few might, but most won’t be. And how much to service it? Um, no thanks. I need money to upgrade my smart phone (which is fair enough). The ‘heirloom‘ will probably languish in a bottom drawer only to be eventually discarded.
You mentioned the enjoyment to price ratio. The Seiko SPB143 hits it on the head. It’s so nice, but is gets a ding or scratch and it actually doesn’t make me crazy. I LOVE wearing it. Over the years as it gets more scratches it will look even better!
When I get my first scratch on a watch (and I'm talking Seikos, not Rolexes), I have a moment of shock... but after that I can just get on with enjoying the watch even more, as I'm not worrying about it. As for Rolex etc, I could never relax with €10k on my wrist.
Totally agree about the homage route.
Sold my Daytona last year snd bought a number of Cronos and San Martin models.
Absolutely LOVE the Cronos sub homage. I keep expecting it to break, scratch or otherwise malfunction, but it has been impeccable.
Having worn Rolex exclusively for 30 years, there is NO WAY I would go back.
👍👍
I have a 30 year old Seiko which cost around $200 and a 25 year old Omega Seamaster Professional which cost around $1500 (both bought new). Since owning them, I have now spent more on servicing than the watches themselves actually cost me to buy.
So true!
I've recently sold my Rolex Explorer (probably the least flashy and cheapest Rolex out there) and put the cash towards a Grand Seiko.
Aesthetically the GS is a way more beautiful watch and the materials and craftsmanship are off the chart ... but no one knows what it is and that suits me 100%!
@wyomarine6341 - if you're still tempted I'd highly suggest trying one on. The build quality is amazing and it sits beautifully on the wrist. I went for one from the Heritage range and I've never regretted it.
Although I guess you'll not be getting it at BX/PX prices this time which is no doubt annoying!
I love it it's a hobby and we only live once! If you have the money to buy one and service it it's not a sin it's just an expensive hobby. I love my rolex and it just had a service and I prefer having a rolex then a dog!
@@Frankieboateng - I was with you right up until the having a dog comment ... I'd consider letting my children go before my dogs 🤣
I also don’t buy luxury watches. Because I have no money
Those are very valid points. I'm not so afraid of the watch being stolen. I'm more afraid I might just accidentally bump the watch on something and break the crystal. That is why I wouldn't want to spend much more than $500 to $1000 on a watch. Once you start looking at mid tier luxury brands like Logines and Oris then you have to figure in the higher maintenance costs and deprecation values. That Oris Kermit watch looks really nice but I would never spend $4600 on a watch.
Sapphire crystals dont break from a bump.
When you wear an original Rolex watch, many people ask, ' is it real?'
When you wear a good fake replica, they still ask If it's real.
A great video Sir. Very valid points. I think I'm done at a high end collection of 6 pieces. It's more than enough.
Thanks for stating what I had in my mind for a long time! Enjoyment is a relative concept and I find myself enjoying wearing a watch that I can bond with which will become part of my daily life and for the reasons you've stated this cannot easily happen with any of the expensive watches I own.
Great advice 👍. There is pleasure to be had researching, choosing and wearing watches in all price brackets. The difference is the money at stake, if you can afford to lose the watch and have it serviced without thinking twice, buy it. If it is a real stretch and you know you will need the money invested back some time, then it will be hard to enjoy wearing it for fear of damaging and devaluing it.
For the people like me that we are studing english and we love the watches, your channel is a blessing.
Thank you so much! I have many other videos, don't hesitate, and many more are coming 😁
I agree point-for-point with you (except for my personal/ethical issue with homages) and I'm hearing and feeling this sentiment more and more across the hobby community. I sense another crash coming to the Swiss watch industry as the collectors who support this hobby wake up to the absurdity of the current market and the degree to which brands are exploiting our good will.
Yes they are, and that just pisses me off ! It's not only the Swiss, to a much lesser degree Seiko raised prices very much in the past years without raising quality and I felt...betrayed 😂.
@Horologique Yeah, Seiko's been creeping their prices upward and I won't defend all of that, but at least they're still doing really interesting and fun things in the mid-3-figure range (the Snoopy 5 pilot, the 5 GMTs, and the Speedtimer solars are 3 great examples) and I'd still argue that-if you're of the mind that any mass-produced watch should cost so much-Grand Seikos are incredible bargains relative to what the major Swiss brands are offering at the same price. And I certainly appreciate the inherent honesty of Seiko watches being made by Seiko marketed as Seikos vs, say, Swatch pretending that Hamilton, Longines, Tissot, etc., are distinct manufactures rather than just different logos applied to watches from the same factories for branding and marketing purposes, or the endless variety of companies pretending that movements made by third-parties or companies within the same business conglomerate are "in house" and unique.It didn't work well for GM and I don't expect it'll work out well for Swatch, either.
Agree. In the recent past, I’ve had a long series of nice cars, the problem with the cars like the watches is, if they are too expensive they end up owning you. Why have a car that you’re concerned about being dented or scratched in a parking lot. I still drive a Mercedes, but it’s a w124, one of the cars that gave Mercedes the reputation for quality and longevity. That’s luxury for me. My daily watch is a 1968 Wyler lifeguard 660 day date diver. I love durability, automatic movement, and it’s interesting when people ask about it. Subscribed.
Thank you so much for you support and welcome to the channel 👍. It's the exact same thing with watches, when you unavoidably scratch or damage your luxury watch it's heartbreaking, with a more entry one it's not an issue and that's another form of luxury 😁
Needed to see this. Been, “on the fence” of buying a Sinn, which while less than $2,000, STILL, that is a lot of money for a watch. I also find myself thinking (with a lot of luxury purchases), “I am middle aged and I have no one to leave something like that to once I am gone.” Bothers me that someone in a hospital (who likely would not even know what it was) will likely end up with it.
I bought the Sinn U-2. Love it. They also make a U-50 which i am considering. BUY for you, no one else. I am in the same boat as you,and have 5 watches for myself. ENJOY.@@johnpoulter
Yeah the sinn 104 used to be around 1200, 1300 or so. Oris aquis too, definitely a more appealing prospect then than now around the 2 grand mark. But great brands. Sinn annd other german companies are criminally underrated
When you get really old you can prepare for your demise buy starting to sell your valuables. Sell your watch and treat yourself to week away somewhere doing things you always think about.
Why leave it to anyone? Get buried with it. That's what I'm doing. And I'm using my Porsche as the coffin. Get the Sinn, Fred.
Looked at all the expensive brands. Decided on the Sinn 104 with bracelet. Outstanding timepiece. Buy it. Enjoy the german sub.
I've purchased many 'luxury' watches over the years. And truth be told, my all time favorite for more than 10 years is my Seiko SARB065 Cocktail watch with light blue sunburst dial, costing me about $450. As someone who thought the grass was always greener on the other side (more expensive watches MUST be so much better in every way), I'm happy to have experienced cheaper and more expensive watches, and can confidently state that there ARE many great choices to be had for $500 or less, which you will fall in love with and keep for the rest of your life. Just don't buy into the 'hype' as I and others have done. It's all marketing. Thanks for the thoughtful video.
You are absolutely welcome, thank you for sharing your experience and thoughts 👍. The SARB065 is a great watch, back when Seiko was still king of value. Sadly they don't want to claim that crown anymore
@@Horologiquewho would you say wear that crowns now?
that's like saying yeah, i used to drive a ferrari but now i drive a miata and it's just as good. no, it's not. you might enjoy the miata for what it is and i can relate to that but it is just not the same thing. if you settle for less, that's fine but then also call it as such.
I have a Fiori watch from about 20 years ago, no idea what the model is but a lovely blue dial with sparklies which may be teeny diamonds. I wear it to work every day still and it gives me a lot of pleasure, even if it's scratched and worn :)
@@hazardeurthat’s a false analogy, a Grand Seiko spring drive can cost less than 50% of the cheapest Rolex but it outperforms the Rolex in every way, it’s better built, more accurate, more advanced technologically, better looking and much more individual. That’s totally different to a Miata / Ferrari comparison.
This was a very thoughtful video, and has instantly made me reconsider my relationship with my watch collection. The example of how much a Submariner has increased in real times is truly shocking. And I’m sure that if we knew the case of producing these watches, we’d be horrified. Thankfully I never bought any of my luxury watches for anything close to retail, as most were bought around eight years ago, and all pre-owned in top condition with papers.
I have a large collection, with around three to four each of Rolex, Omega and Breitling. But I also own some terrific pieces from Seiko, Christopher Ward, and homages from San Martin and Seestern.
I can honestly say that I will never again buy a Rolex, and will now rationalise my collection over the next year, and actually fall in love with watches again hopefully, instead of stressing out in the way you articulated so well.
Rolex just use artificial scarcity to drive up prices to ridiculous heights, it's the same story with diamonds, although for some reason Rolex watches hold their value in the second hand market, unlike diamonds.
I don’t want to pay an extra $2-4k to help fund fancy sports such as car racing, golf and show jumping…..
Nice pieces of advice Olivier.I pretty much agree with you but I think one has to distinguish between untouchable high-end luxury watches (MB&F, Urwerk, JP Journe, Vacheron...), more and more unatteignable high-hype horology (Patek, Rolex and more and more Omega) and mid-tier luxury watches provided by new actors/brands trying to push forward the quality/price ratio (Christopher Ward with the BelCanto or the Twelve (around 4000 bucks however), Atowak with the fantastic Tarantula (around 2000€ for a Urwerk-like satellite wandering-hours complication) or Radcliffe (around 450€ for an MB&F flavour with Le Dôme) (I own or will own those watches). The last luxury watch I bought (and love) is the fabulous Tudor BB54: the quality and accuracy of this watch can not be competed by any San Martin and I have been desappointed with the PT5000 for example (accurate but very fragile, most of the time not sufficiently lubrificated, QC "so-so"). But globally, you are right: it is crazy to try to buy a Rolex submariner at this point and a crack has already begun.
Loved this video. I think you gave alot to think about for people who are just getting into the watch game like myself. 1st of all you should not be buying luxury watches as an investment, that's crazy. That's like trying to predict the stock market. 2nd I started molding my watches. I get more enjoyment out of that. Knowing its something i created & its 1 of a kind.
Thank you so much! You nailed it, it's all about ENJOYMENT and fun with your watches, whether they are worth $10 or $10 million 😁
I'm going through the same process. I collect a wide range of watches and I had planned to get an Omega, but their prices are inflating to such a point where I'm questioning this. Most of my enjoyment is from the hunt and not the label. I love the fact that I have had people asking me 'is that a Breitling or a Tudor' and I'm wearing a Vostok that I've modified myself or, a Benyar with a different strap.
The hunt is indeed a great part of the enjoyment 😁
Very interesting. I also built my own watch. Designed the dial and logo and am really pleased with it. It is unique. However, there was quite a bit of trial and error, as part of the learning curve. Cost me around £160. 😊
Hey James I really love the idea of building my own watch. Would you be able to guide me on this?
Nice!
Hi, no problem. You would need to buy the following: A basic watch tool kit, watch case, a movement and some watch hands. All these can be bought on line at reasonable prices. You can also go on TH-cam for instructions on how to build a watch. You can also buy the full watch making kit with all the required components (movement, case, dial, hands etc.), which is a easier. However, I wanted to customise my dial, rather than a generic one. This I found to be most challenging. I designed the dial and then had a graphics labelling company print it for me, which I then mounted on the watch dial. A lot of trial an error here as sizing, spacing and dimensions have to be exact, otherwise you will have lining up issues with the hands. It will certainly be a lot easier, if you use a generic supplied dial and maybe this is the way to go. Be prepared to make a few mistakes as part of the learning process..Hope this helps.All the best. @@maxmaara
@@jamesgreig8796thank you so much for taking the time to explain this in detail. I also saw some tutorials on TH-cam and your explanation really helps piece things together. Will try doing one sometime 😊
@@maxmaara My pleasure. Good luck with your watch venture. 👍
Excellent video offering extremely sound advice. The world of luxury watches is not worth getting into now if you expect fair value for money, which I do. You are right, it is the price versus enjoyment ratio that matters. I cannot really enjoy a watch priced in the £1000s that costs a small fortune to maintain (even though I can easily afford it) which is little different to one costing £100s which I can just retire if expensive repairs are required. With the big luxury brands you are paying mainly for the name, their marketing and big profit margins. The differences in specification and quality are relatively minimal and can in no way justify the ~500% price hike over mid- to lower-tier luxury brands. As I mentioned before, Seiko, Tissot, Certina, Citizen and Junghans are the brands I recommend for a favourable price versus enjoyment ratio. Hamilton also although I do not own one . . . yet. Longines, Rado, Oris etc. too are OK by Swiss standards but not nearly as solid re. value for money as they were back in the 2000s. Keep up the good work!
There was this manufacturer from China that came up with a tourbillon timepiece for 500 dollars. It may not have the prestige of most luxury timepieces but if it came down to it, I'll get it knowing it works good.
I don't care about resale value I buy a watch for my own enjoyment.
@@arielcandoleta5347 I'd be tempted to buy it too. Resale value is overhyped anyway. Most luxury watches are mass-produced items and not at all rare. You are far more likely lose money, maybe a lot of money, than make it and the cost of maintaining the watch has to be factored in. Then there is the hassle and risk of selling the watch and being ripped off. Dealers want to buy cheap and then sell on at an inflated price to someone who doesn't understand what they are buying, making a big profit in the process.
I agree with this totally. I own an Oris Aquis, a Bell & Ross Vintage and some Casios. I'm done buying but still love a the art of a great timepiece.
I absolutely 100% agree with everything you have said! I have also come to these same conclusions. If you're in the more money than brains club, sure go ahead and buy all the Rolex/Luxury watches you want. But for the rest of us, it's no longer the intelligent thing to do. Be smart people!
I agree that they have become very expensive.
However, if you buy the right watch at the right price it can be an excellent investment.
I bought a rolex 8 year ago. For me it has gained 7k in those years. I never bought it as an investment i bought it as i liked it and saved for it im a working class individual not a rich guy. But over the years its stayed boxed due to rolexes been a target for theives i dont feel any joy or comfort wearing it anymore, im very much on the line in selling it
I have come to same conclusion they are not worth it. I never bought a luxury watch as investment I don't think that should be why you buy one, buy it because you like it and intend to wear it forever. But I ended up selling all mine losing half their value as ultimately your tastes change and you get used to the novelty wears off. But I can't help liking watches, I may get a luxury quartz something like a grand seiko ot tag solar something nice cheap to maintain. I came to realise accuracy is important to me, can't stand watches that lose time, the rest sub 1k I bought a g shock which is great, it really makes you realise how mad it is to buy luxury watches unless you're wealthy. They are a false god.
@cj.6988 HaHa! It's funny you say accuracy is so important to you. I don't really care about that. As long as my watch is within 45 seconds a day, I'm fine. I don't even set and wind my watches when I wear them.
@joeg9478 I don't buy watches as an investment and I wish others didn't also. That's what's ruined this great hobby.
Bro, He showed the casio world time. 2021 I survived a car accident that almost killed me....i was wearing that watch. That watch and I returned from the dead
Really interesting video and I suppose it brings up the question at what price point does a watch become " luxury " this is probably different for everyone, personally anything above £1000 would be luxury, my most expensive watch is my Casio Oceanus S100 which I love, and I can't imagine spending any more.
I can't believe I finally found someone who I agree with on everything.
Subscribed immediately.
Thank you so much! Welcome to the channel 👍🎊
I totally agree. I enjoy trying and using different styles, brands, sizes, etc. How could I possibly do that with luxury watches? Great video! Keep going!
Thank you so much! Yep, variety and being able to wrear your watches without fear of breaking them is another form of luxury :)
Watch-specific muggings aren't too common in the US, except maybe in California. Like many people in my state, I never leave the house unarmed, so muggings and similar crimes aren't really a problem. 😃 That said, when I travel to Europe, my nice stuff stays at home and I just wear a Casio or Seiko.
Invicta has the 1953. Is a Homage to the Rolex submariner. Looks good enough for me at 100 bucks. 😂😂😂
I agree with your feedback and opinions. No need to apologize or feel sorry for a topic that is realistic. Thank you for your video.
Thank you so much for your kind words 👍
Great video. I'm sharing your mind 100%. Resently I was about to buy a premium diver watch.
It was a very emotional mind.
But getting the facts infront of my eyes, it really doesn't made sense.
There are such great watches in the price range of 15 to 2,000 Euros.
On a certain point Ceramic can't be more shining. A leather strap can't be more softer. And a dial can't refelct more sunlight.
If someone wants to get a feeling of a premium and well manufactured watch with good materials on the wrist, there are awesome serious traditional brands which offer amazing products (even way) under 2K.
Longines, Tissot, Union Glashütte, Rado, Baume & Mercier, Frederique Constant, Certina, Junghans, Laco, Circula....just name a few.
I think people as us, living in high developed country with highest incomes in the world (even still complaining), we should consider us as blessed. Instead of throwing money out of the window it would more sense to donate money to those who can't afford food, medical treatment or education.
By the way:
If you don't mind I would show you a wish-list for affordable watch brands to be reviewed 😅. I know it's not easy to get everyone for a review. So if not, it's also ok.
Zeppelin
Laco (loves actually to cooperate with TH-camrs)
Junkers
Dugena
Circula (the classic quartz models are quite cheap, and they also love to work with TH-camrs)
Wise (Hitman or Adamascus or any other)
Richard LeGrand
Gigandet
Elysee (a german watch brand, most homage types. Their offical prices are way too high, but they offer them often for 60 to70% off on their own or other websites)
I own about 20 watches, of which numerous Rolex, IWC, Omega, VC. A.L&S etc. but I find myself wearing, and enjoying, my Sinn U50 a lot these days. So much so that I've just put an oder for an EZM 3F, which I think will be a great daily wearer and travel watch. Good design, outstanding construction, great specs, and will fly under the radar.
Well said. There's plenty of room for excellent entry level watch enthusiasts. There's plenty of room for luxury watch enthusiasts. It's all good.
Well said and very correct, I was buying the smaller vintage ones years ago, when no one wanted them, now they are going up in value.
Lucky you! Enjoy them 👍
First time watching you here, and I think this was an excellent video. I’ve been thinking about my higher price watchers, not talking about Rolex and whether I want to continue spending that kind of money. You’ve helped me make this decision.
Thank you so much David! I'm glad 👍👍
Totally agree, that a 7000$ watch will not give me 25x times the pleasure of a San Martin or Seiko. The movement isn’t a big argument for me neither. Also an NH35 can run fine or regulated easily and cheaply. It is not relevant to me, if my wristwatch is accurate to the second.
My only downside to the new Hommage watch manufactures is service in the long run. But well, for 200 to 300$ you buy a new one, instead of servicing it.
I own a omega from 1968. it’s a gem. Magnificent that it runs still 60 years later. But it’s not ideal for everyday wear. On the other hand, I wouldn’t wear a brandnew 7000$ watch every day either.
I tried buying similar but less expensive models from the likes of Seiko, Hamilton, etc and also tried homage versions but at the end of the day none of them manqged to fill the void i had for a top tier timepiece. I kept feeling the need to upgrade to a true lifelong watch. I decided to go for it and bought my Rolex Submariner about a year and a half ago and haven't felt the need to upgrade to anything else. It's actually saved me from continuously buying and wasting money on watches. Plus i love wearing it for absolutely everything, everywhere.
I have six luxury watches, Rolex, Omega, Panerai, and Tudor. These are keepers and will be handed down to my kids. I now have fun collecting, buying, and selling lower cost watches. It's fun and does not have the risks and costs of continually buying watches that cost the same as a decent car. There is such a good selection of lower cost pieces that for me, they scratch the itch. Great channel, love the content.
If you had to keep one, which one would it be?
@7ish4m Only one, very difficult, would have to be my Omega Sleedmaster. How about you, my friend?
I agree its gone mental imagine having to go on a waiting list to have the privilege of buying something 😂😂😂
Hello, I can only agree with you. The price development is really shocking in recent years. When the price was at its highest, I sold my watch collection (2 Rolex and 2 Omgea) and bought two san martin watches and am still very happy with them. You don't necessarily have to own an expensive watch in terms of quality. San Martin shows that there is another way...
Great video. I have also started to lose a lot of interest in owning luxury watches. Last year I purchased an Omega SM300 and while the watch is very nice, I’m thinking what I paid was really not worth it and been thinking about selling it. Most times I wear my much cheaper Rado or Longines watch that fit me better. I also don’t worry as much about damaging or losing my cheaper watches. I also would never spend over $10k on a Rolex. I prefer a Hamilton or another Longines.
You are right about that, it's ALWAYS about the watch YOU feel better with, it's your money, your style 👍. Keep on enjoying your beautiful collection
I feel you. This is what I’m telling my friends for years. It’s nothing luxurious about bending over at a Rolex/Patel/ap ad or bagging to be on a „list“.
Merci. Vos idée m'ont fait changer d'idée.
I could buy a Rolex, but after getting a San Martin SN019 and seeing the awesome finishing, I'd rather buy a San Martin and buy Apple stock.
Amén brother, ever since I discovered those 2 things I haven't bought one single Rolex anymore 😂
Yea I would wear them in Los Angeles or Japan and probably Miami. But New York, Italy, France, UK, Spain, Portugal I would avoid wearing anything I'm afraid to lose. Sad that is a reality of life
I agree that cheap watches can bring you lots of enjoyment. As a collector of both expensive brands and cheaper I can testify that I enjoy immensely my seiko or even my steeldive (hommage to an old IWC) but there is something about top brands (JLC, IWC, Rolex,…) that cannot be replicated with cheaper options. The good balance must be a bit of both…
I enjoyed 30$ Casio watch for 10 years before I bought my first luxury watch and now 5 in last 1 year… but the happiness the first watch gave me being the first I bought from my first salary is missing in those luxury watches… I think to enjoy a watch u need to wear it every day that means u don’t need more than one and that quartz watch I still wear sometimes for nostalgia…
The economy of the usa/europe is getting worse, bad economy = falling resale prices. Crime going up is a sign of a worsening economy.
Thanks for this. I began collecting watches about a year ago. Never anything expensive. I have 2 oceanus watches which I paid about $1300 for both, a couple of seikos, 2 islanders from LI watch Co, and a couple of casios. I noticed as I was getting enticed into spending more and more, that what ever is inside is not what you are enjoying as much as what the naked eye sees. I am not talking about getting total garbage. What I am saying is once you get really good finishing, anti reflective sapphire crystall , nice looking dial and a decent movement for the price, I think you are good to go. I was looking at 2k to 5k watches and I couldn't see me enjoying those anymore. It's like getting a 500hp car when you are only driving it 30mph.
TWO THUMBS UP!! (Hey, where's that other thumb??)
Agreed on all points - especially the enjoyment ration component. Definitely agree.
Thank you 🤭😁👍
Agree with pretty much everything you said. I built up a collection of about 8 watches , never buying new , so i got value for money. Ive got tudors , rados, tag heuer, edox, high end seiko sla etc....then my mrs got me a san martin bb pro homage, and i loved it, and then i got a seestern steve mcqueen rolex explorer homage and its actually made me realise , that i can enjoy a chinese cheap watch as much as the swiss luxury stuff. I turned into a watch snob, and then i realised a watch is just a watch ,no matter how much you pay for it. I still have my collection thats cost me 10k to aquire , but i may sell a few now, because ive gone full circle in my hobby. I doubt i will sell my seiko sla043, as i absolutely love it to bits, but the rest i might sell.
Great video, I have collected watches over the years and nearly all are quartz, have over 100, Seiko, Tissot, Christopher Ward etc etc…The reasons? Pretty much what you have stated in this video….. the service costs for mechanical watches are crazy, I fully understand the work and craftsmanship of a mechanical watch but for me it’s the look of the watch externally that I love…. 👍
A lot of craftsmanship went into developing quartz watches too.
@@TravisHi_YT Absolutely… 👍
I’m happy to stick with my seiko orient and citizen
Me too!
I make a six figure salary and I suppose I could afford a Rolex Sub. I couldn't bring myself to pay 10K for one or 7K used. I will not wear a fake either. I went with a Steinhart Submariner look alike for $425. It has been a great watch. I love your point about how Rolex pricing has increased over the years. The status and exclusivity sucks in many people who really should be not spending the money on one.
An excellent decision, since Rolex holds no obligation on servicing watches over 25 years old
Thank you. We need more people pointing out that top of the line steel watches should all be $2000 or less, everything above that is just hype inflation, meaningless artificial scarcity, and marketing nonsense not a reflection of what you're actually getting for that money!
Thank you very much!
I am not rich and have always stayed away from watches, and I only learned recently that this hobby doesnt take a big budget to enjoy. The like of Orient, Casio and even homage brands offer exquisite values and fun for the money.
Totally, you can get amazing timepieces for not a lot of money, proving this has become one of the aims of my channel :)
Great video. You're absolutely right. Better a good homage than a Rolex that just sits in the safe.
Spot on! The sweet spot for watches is 1k to 2k. Fantastic options where you can have 5 or 10 for the same price as a Sub or GMT.
It's getting pretty wild as things increase so much on the luxury side of things. Even Casio has a $5000 watch now!
CASIO always had $5,000 wathces (the MG-R line)
@seabiscuit726142 Last time I checked, they were $2500-3000 MG-Rs
@@psychophipps Well, that's $5,000 in Canadian Dollars.
@seabiscuit726142 I feel you. I'm sorry, but I'm not seeing an extra $2000 US in fit, finish, or technology in the latest MG-Rs vs. a few years back. This "luxury" thing is getting way out of hand. Rat has to chase that cheese, but man!
Im so glad this came on my feed.
Begin my journey 6 years ago, tens of watches have come and go
Fast forward to today, I only kept 2 watches:
1. Hamilton khaki auto, because that’s the first serious watch I’ve ever owned and frankly a good GADA watch
2. Cartier tank quartz, a bday gift from my wife for my 39th bday.
That’s all you really need really. Sold all my rolex, IWC, omega, and a couple other japanese and swiss watches.
It will never be enough so better quit and spend that money building memories with people.
I own an Omega 300m and a Planet Ocean. The service costs are now close to 50% of what i paid for each watch, ridiculous. Ive spent the last 6 months wearing a Tellow Casoak, a Pagani Moon Watch and the GG B100 Mudmaster. As youve said, i get as much a kick of these three as anything else i own.
How frequent do you service the Omegas?
@@stocksxbondage the Planet Ocean has been around 5-6 years, the 300m similar
@@steveb4012 thanks! Several thousand for half a decade is expensive when you expect to keep them for many many years. I think only 1-2 luxury watches at a time can be justified with as big a collection of
@stocksxbondage my 300m was bought in 2006 and the Planet Ocean a year later. I'll be honest, I was a bit naive when i got them, I'm a Bond fan and just loved the look. However, I definitely wasn't aware of what I was getting into with service costs. I've racked up nearly a £1000 replacing rubber straps on the Planet Ocean!
@@steveb4012 well thanks for being transparent! Eventually, you’ve gotta ask what else would I spend it on if it must be for my personal enjoyment? People spend the value of your watch collection plus maintenance on a newer car with less mi/km. Based on you being a Bond fan (I’ve also seen every movie), I’d bet you get immensely more value from the watch than you would if your car was a hair newer/nicer.
Thanks for saving me money. I suddenly feel in love with my old Seiko and Citizen again. Maybe I'll go get me a Timex again after losing mine many years ago.
I'm so glad! Thanks for sharing 👍
I have almost 100 watches, many micro brands (Straton, etc) + Tissot, Seiko, Orient, Citizen, Bulova, Vostok, Casio, etc. and Aliexpress Homages (Seastern, Baltany, Red Star, Heimdallr, Steeldive, Addiesdive, Phylida, Parnis, etc.). My collection is probably worth $20,000 or more. I prefer having 100 quality watches than just a few (1-4 watches). Amazing deals out there, for example, the Phylida Tintin Speedmaster with an ST19 (Venus 175 movement) is amazing bang for the buck at $175 compared to the real deal now trading for $12,000. Also the NH35 is a very respectful movement, we really don't need anything more. If it stops working in 20 years, you can replace it for $40.
Maybe you really don't need anything more…
Poor people just love having a lot of "stuff" to make themselves feel rich.
Don't know about poor people, I'm a multi millionaire. Revenue wise, I make enough to buy a few Rolex per month, but I'm not into paying $10,000 for something that only cost $500 to make. I'm good looking, rich, intelligent and I have a large carrot between my legs... I don't need to flash luxury brands to feel like a king. I am a king. Besides, both your sister and mom would bang me even if I was sporting a $20 Casio. But the watch thing is just a hobby, my real passion is traveling. I just came back from Italy and France and gained 10 lb eating all the great food. Life is good baby! So what are you into besides your sister's boyfriend and farm animals?
You gotta spend your money somewhere right. I'm not into cars, I don't pay for sex, I don't drink, I don't do drugs, etc. Even if I buy a watch every two months, it's pocket change.
@@davidr2802I have no problems with a cheap watch collection , but 20 K s worth ??????!!!!
The word “luxury” is a relative term. For many, a $100 watch is a luxury item. For others a new Vacheron Constantin wouldn’t even make a dent in their bank account. I think it comes down to what’s the real motive when buying something like a Rolex, Omega, Breitling… etc.
For me, my Rolex GMT Master ii couldn’t be replaced by a Seiko or Citizen. Like many others it was a goal to have. And I cherish wearing it. I appreciate it everyday and am thankful for the opportunity to own it.
I’m sure a lot of Rolex buyers might just buy because it’s hype or expensive and well known.
Buying watches is a form of Obsessive Compulsive Disorder, OCD for short.
Hahaha, totally 😂
Only experience and appreciation gets you there, in my first years of watch illness I was after the greatest hits... I've bought some pricey watches such as APs, Lange, VCs, rolexes... Then eventually I step by step went my own route to what I really appreciate in a watch, not anymore interested with the hyped models... And now well my watch inventory value is a fraction of what it used to be and I get more enjoyment. Less is more if you know what really gets you on!
I reached a point where my watch box feels complete ( to me) with a reasonable budget and I think it's going to stay so for a while...
One GS blue dial, one marine master 300 green dial, one ginault OR2, one sfj001 panda, and one zulu time green bezel.
No more crazy expensive watch for me, I've learned my lessons 😊
Thank you so much for sharing your experience with us! Incredible that you went from that crazy collection with haute horlogerie timepieces to a more humble (yet incredible) collection.
You nailed it, it's absolutely the enjoyment factor that is important.
Keep on and hope to see you soon on the channel 👍
I don't wear a watch now that I am retired. I like not having to live by the clock anymore and cherish such.
However, my spouse wants a watch. So, I am looking for a good one that will serve her well. Found this video worth every second listening to. Thanks!.
Thank you so much, I'm so glad the video was useful to you!
I see 3 broad categories. The greedy Swiss, the greedy but not as greedy microbrands, and the not greedy great value Chinese watches. The Swiss are greedy AF now. Sure quality is good but most of the mark up is in the name, and paying fat AD real estate rentals and wages. Then there's the microbrands who just farm off production to China and slap on fat margins. Most of their designs are kinda weird as they have to tread carefully to not upset the Swiss, German and Japanese big boys (but mainly the Swiss). Then there's the Chinese. They make basically all the microbrand watches and a large chunk of Swiss watch components. They don't give a rat's ass about IP infringement in their homages, which I think is great. They pump out great quality pieces with slim margins and with great designs that IMHO improve on the designs of the Swiss since the Chinese (unlike the Swiss) actually listen to customer feedback and rapidly respond. The Swiss tend to just ignore feedback, or implement some fixes in a few Baselworld's time (ok Watches and Wonders now).
I am really rooting for the Chinese to shake things up in a big way, because the Swiss need their comeuppance and be taken down several pegs. They've lacked innovation for years, while their prices rocket up. Swiss built their industry on copying British and French pocketwatches on the late 18th century - the so-called "Dutch forgeries" funded by Dutch merchants, so it's high-time they got their own back! I've bought multiples of Rolex, Omega, Breitling, Tudor and others but I'm confident that I'll never buy another Swiss watch in my lifetime (unless it's maybe a Christopher Ward) as my general attitude now is - f_ck em!
You have summed up the state of the watch industry as it is today, thank you! In truth, about 70% of Swiss brands got what they deserved during the Quartz crisis, the rest positioned themselves as luxury or heritage and have ever since rested on those laurels. It is indeed time for a big revolution.
Great & accurate observation.
@thegorn, I like your sum up especially the last words, great thought!
Whatever rocks the boat mate. What matters with hobbies is to have fun and enjoyment.
I couldn't have said it better!
Poor people will always come up with imaginative ways of wasting money to show off. A watch is the pinnacle of this. You can buy a watch for £100 that will last you the rest of your life and it will tell the time accurately. As a functional machine that tells the time there is no other reason to own a more expensive watch, as to paying thousands to "service" a watch- what for? It just ticks and tocks, you never have to service a cheap watch. Thank you for this fascinating video, I agree with you. Do not buy an expensive watch unless you want to make money on buying and selling..
You're points are very well taken. My watches range from about $10k to about $50 and while I might gravitate toward the luxury brands in my collection, I get a great amount of pleasure from watches under $200.
I spent 6k on a Rolex from my birth year, 1995. I wear it everyday and love it. I don’t feel the need to start a collection. People that have large collections just have a spending problem and weirdly only get enjoyment out of the purchase.
A birth year watch is amazing, keep on enjoying it 👍
Great video. I have not bought anything above a Chris Ward, but I am tempted to a lot 😭. One big reason is that I can now service ETA/Sellita/Miyota/Seiko movements myself after about ~$300 in tools and learning on TH-cam. If I break a pivot I don’t fear not being able to cheaply find a replacement.
my best ever watch $300 citizen almost bullet proof and has given me years of enjoyment so
I agree expensive as in high dollar worth is not everything its made out to be.
Luv the review! Have to agree with what you stated here. To much has been priced out of the average persons grasp. Is spending $10K or more worth it?... I don't think so. Great review. Thanks.
Everything you say is absolutely true. And it wouldn't even need saying if luxury watch collectors would stop inventing practical reasons for spending so much for luxury collectibles and just admit they buy them because they have the money and because they want them. And there is nothing wrong with that, because it is their money after all. But there is absolutely no practical reason to spend $10,000 to buy something that performs just slightly better (and sometimes, slightly worse) than some other thing that costs $100. And when you need a microscope to find the flaws in the cheaper item, you know you cannot make a value argument.
Even the investment argument falls apart when you compare luxury watches to OTHER investments. While it is true that $125 in 1953 is worth $1,450 today due to inflation, and the Rolex Submariner increased in value from $125 to $9,100 during that time... the SAME $125 if invested in the stock market would be worth over $15,000 today. Even $125 in gold in 1953 is worth more than the price of a Submariner today.
The truth is, some people will spend an awful lot of money to get something that is only slightly better than something else. And they do this because they want to, and they have sufficient cash to do it. There is absolutely no practical justification for this, but there doesn't need to be one. They are just spending money for bragging rights, or to feel good about themselves. Or maybe to impress other people with similar obsessions. And it isn't just luxury watches. There are people who will spend $10,000 for a bottle of wine, and never drink it. At least when you buy a ten million dollar house.... you get "a lot more house" for your money. Is a Rolex Submariner really 250 times better than a Casio Duro that will keep better time? Well, maybe it is, if you think it is.
Yes, totally, there's absolutely no reason yo lie about this. I found for having being in that position that you justify buying these expensive trinkets by lying to yourself : "but what if my other one needs a service""I absolutely need a GMT complication", etc, etc
@@Horologique ... and speaking of servicing, it costs between $600 to $800 to service a Submariner. And if you DON'T do it, then they will knock a few thousand dollars off the price when you try to sell it. The Casio doesn't need servicing. If anything goes wrong, just throw it away and buy another one for $50.
Completly agree with all statements. Though have an argument: if you're afraid of loosing a watch or it's inconvenient to you to service it, then in most cases you shouldn't by it.
Yes, that's a good point, thank you for your comment 👍
All I want from a watch, is to know the time of day with accuracy and have no moving parts. I have a solar-powered digital G-Shock for that purpose. Intricate, delicate, expensive mechanical watches are fascinating from a technical perspective. I'm pleased for other people who find a sense of status, happiness and enjoyment from them.
Good video. I prefer quartz watches for the low price, accuracy, and durability. My $100 Casio G-Shock is all the watch I will ever need. Despite that, I enjoy watching you-tube videos of all kinds of watches, even those that I will never own.
Thank you for the refreshing point of view. As I'm writing this there is a MoonSwatch on my wrist while my original Speedmaster sits in a box. Indeed, you don't have to spend a lot to have a nice watch that's enjoyable to wear. In fact, I find the less I spend on a watch the more I like it.
It’s true: you can’t wear luxury Watches in Europe and the USA. But in Asian cities like Hong Kong and Tokyo there’s absolutely no problem wearing them. Reasons? 1. Asians don’t care for your watch, cause they have at least three of them in their closet. 2. A lot of Rolexes are fake, and a robber has a good chance of stealing a fake one. 3. Different morals in most Asians cities: you don’t steal from other people. I am not saying criminality doesn’t exist there, it does, but not on that level.
1) I never spent more than £100 on a watch, never!
2) I never spend more than £250 on a mobile phone, never!
Excellent spending habits