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I watch your videos with feverish attention as if I could hit the buy button every day! Which are the best channels to buy high quality second hand brands? Maybe besides Chrono24 and eBay? Any tips and recommendations?

Great videos. Which are the best channels to buy high quality second hand brands? Maybe besides Chrono24 and eBay? Any tips and recommendations?

11:30 Is Pelagos the perfect line for true black mate monochrome, snowflake, aluminum bezel insert, oyster bracelet, toolish, GADA, 39 mm Modern diver? That would also probably gives Omega the urgency to do their 40 mm version, because I always want the 300M, but never gel with it everytime I tried it on my wrist

I wish San Martin do 42 mm divers. Most of their watches are made for little Chinese wrists

The issue with China, it seems to me, is that someone else got there first. Take watches, for example: we had the first Swiss watches, followed by others. The Swiss watchmakers earned the laurels for their innovation. They exploited it as much as they could, whether through design or technology. They protected their designs and technologies for as long as possible. During that period, anyone who wanted what they had had to pay the price, and these watchmakers were always well rewarded. But time passed, and it became increasingly difficult to introduce truly groundbreaking innovations, as it had been when the first water-resistant watch was introduced, then a watch with a date, then one with the day of the week, and later a chronograph. Nowadays, however, everyone has these features. Those who were once behind have caught up with the original watchmakers. Now, the same level of quality can be achieved at a more reasonable, often lower price. The question is: are we still financing those original watchmakers solely out of respect for the honorable services they provided in the past? There’s little, if anything, new coming from them that truly deserves ongoing support. Moreover, the allure of striving for something exclusive has diminished. The energy and effort once required to acquire these items have been replaced by accessibility, and that lack of challenge takes away some of the satisfaction. China offers something that disrupts the self-assurance of collectors: it’s no longer necessary to dedicate so much effort to acquire something. Everything has become much more accessible. It’s like dedicating your life to collecting Japanese samurai swords-renowned for their unimaginable attributes like hardness, edge retention, durability, flexibility, innovative design, and the family heritage behind their production. You research, you buy, and you find out these swords cost a year’s worth of savings. And then, one day, the family that upheld this tradition encounters a machine that can produce a blade of the same quality. What was once justified as rare and expensive, as special, turns out to have been simply a product of a time when a small group controlled its production. When that knowledge was disseminated and others could replicate the same thing, you’re left disheartened, looking at your collection and justifying it by saying, “Mine is original; the others are soulless copies.” You tell yourself the new ones don’t have the same nuances. But deep down, you realize you were deceived. What was supposed to be art should not have been so easily replicated. A sword or a watch is a mass-produced product, yet they convinced you it was art. You thought you were buying a Picasso, but Picasso didn’t print and mass-produce his paintings. So those original watchmakers were never Picassos. They were always what they are: industrialists, reproducing copies of a prototype. The art lay in the design-but design is intangible. The watch itself is merely a copy, whether made by the original industry that owns the design or by another industry paying homage to it.

Completely agree with you on Patek’s hubris, it doesn’t deserve to succeed.

On the one hand, Ferrari had a record year in CH with one car registered per 18,000 people; on the other, the looming Trump tariffs are expected to shave at least 1% of the country’s GDP, while other European nations might fare even worse. I do not share your enthusiasm regarding the state of the global economy and risks. Am I the only one who feels like we’re in the roaring 20s? Like we’re sleepwalking, blissfully unaware of what’s actually happening in the world? I’ll keep as much dry powder as possible and focus more on travel, so new bling can wait. I also disagree with your take on PP; yes, the CEO is as tone-deaf as it gets, but good luck getting a Cubitus at retail. I saw 2 ladies sporting the Cubitus in New York and from what I hear, the demand is very high. The ultra-luxury segment might remain resilient, as it usually does, but the $5-10K bracket is vulnerable, IMO. I expect that over-hyped brands like Tudor will see 30% discounts on secondary markets, even on more recent models that still have some warranty left. Interestingly enough, the secondary market is expected to match the primary in total value in the next 10 years. How will brands with no certified-preowned programs adapt? I enjoy your channel and hope you're right ;-)

Haha. I am a man. And obviously I don't know what women want. But I am almost 40 and I am starting to think women also don't know what women want. 😊

Thank you for sharing, I appreciated your thoughts and commentary. Cheers from OZ

Oh, please don’t fall for the tripe of multiple cameras. Please. Your content is so good… no amazing… however, in a presentation, you as a listener DO NOT move around so you can see oblique angles of the presenter. This gimmick is already tired and used by presenters who do not believe their content has its own strong legs. You are an expert. Please use just ONE CAMERA.

I always love your content! I have a question for your next Q+A video (thanks in advance). There's two GMT movement innovations that I really love that both use pushers to quick set the hour hand. 1) The Parmigiani Fleurier GMT Rattrapante and 2) Formex Stratos UTC. But the first is way out of my price range and the styling of the second just is not my taste. Do you think more brands will start introducing similar functionality and how long would it take competition to reverse engineer something like this?

Some things I want to add to the 2025 wishlist (agreed on all Mike’s mentioned points): - Tag Heuer Carrera Chronograph Glassbox 42mm with a slimmer 14mm case. Tag Heuer is finally doing interesting things now, and I want them to do more to put competition pressure on Tudor. - New Longines Hydroconquest. Longines need to continue its good run of releases, and updating its main diver line is the way to go.

This channel very quickly rocketed towards being my favorite watch channel. The analysis is spot on and is rooted in the bigger picture, not lost in the hype or in the watchmaking microcosm.

A certina feels better than a Rolex

grand seiko can't fix their bracelets before I buy one, i won't be able to afford them after that!

This video was fantastic, concur on almost every point. It was so insightful, I watched it a few times to full appreciate the nuances I might have missed the first time. Excellent, keep it coming. Thank you!

I would love smaller and thinner Omegas, especially the world timer but also the 300m. Also I want a CW world timer, in the elegance of the omega one. The SW330 is capable, as Farer shows currently, but I want it a touch more elegant and CW has such beautiful dials that I am sure they are capable of that. Also bigger dials in <=40mm cases would be cool

Id like to see Tudor do some mid sized watches with the date. BB58, Pelagos 39 with dates would be perfect for those of us on that size of the preference fence in our daily watch.

What I would want to see for 2025 is more of your videos.😊

I have two major wishes, I sort of wish wont come true ..... or else it will cost me some money. 🙂 1)I would like to see a Hamilton Murph in 40mm. That watch has captivated me from the very beginning, but the the 42mm is just too big and the 38mm is too small to have the wrist presence that this particular watch needs. 38mm is fine for a field watch, but the Murph is not a full blown field watch. A 40mm with the morse code and I would pull the trigger immediately. In my opinion Hamilton got the sizing all wrong with the Murph and it could have become a much bigger hit from the get go. If the very first Murph had been a 40mm with mass appeal, the Murph lineup would be in a very different place right now. To take it a step further ..... considering the many sizes humans come in, I would actually like to see watches come in more sizes. Of course production cost is an issue here, but all the most popular watches should come in at least 3 sizes. 2)The Hydroconquest GMT has grown on me for quite some time. Initially The Spirit Zulu stole the show and it is still a watch I could see myself buying. But what I would really want to see is a Hydroconquest GMT with the date at 6. With the two round markers at 3 and 9 and a date window at 6, the more rugged look of the Hydroconquest would make it surpass the Spirit Zulu for me. The two gmt watches I really like right now is the Spirit Zulu for the office and the Pelagos FXD gmt for outdoors. I could see a revised Hydroconquest cover the entire spectrum with a more harmonious look.

I don't get the comment about Bangkok - which I find is one of the most expensive places to buy a swiss watch- I don't see how watches are sold there at half the retail price (HK yes maybe) given the level of of import taxes in Thailand.

Hate burst your bubble, but all economists said the same thing in the summer of 2007. We know how that turned out. Hope I'm wrong🙏🙏

Please don’t ever promote these aggressive companies, us watch enthusiasts need you tube creators like you we can regards karl

7:25 Not just grey market dealers, but even prominent rap channels.

The Milgauss was the only Rolex I really loved, unfortunately it was not a sales success from what I understand.

I hope you are right about the Milgauss… I’ve put myself in an Air-King mood but I’d really want an updated Science watch. However, I think you are wrong on pink. I like how it’s been used and generally, I encourage more color in dials. It’s not GADA style, but I recently got a purple dial as a gift and I love it. Agree on the market, one small counter, I think micro brands will start having a larger impact. I also love Breguet but I hope they do make a sports watch. I see what Glashutte Original created and it’s quickly become my top goal watch. So the idea of an amazing brand bringing a new look to 200 meters… that’s the kind of blasphemy I like. I really think we will see a Pelagos 39 GMT… in blue would be awesome. Everything about Grand Seiko is spot on. Right on about Omega as well. Patek is in some trouble long term. Brand name only carries you so far.

I consider you to be le Professeur a la Arsene Wenger. Question - do you think grey dealers are posting collapse videos to encourage owners to sell their pieces at lower prices or do you think it is just to generate interest and views?

Yessss, please, finally.....GS 12:15 use your design expertise and FIX THE BRACELETS! I'm a GS fan boy and owner, but won't continue to buy till fixed.

Breitling?

Absolutely would LOVE to see some major upgrades to GS bracelets. OTF micro adjustments, sleek tapering, quick release, better designs and variations overall. It would be THE thing that launches them over everyone else

34 OP is a great pink!

- I would love to see Omega reissue a 70’s style C-shaped case. Maybe offer choice of date or day date. Make it 12mm or under and less than 40mm. Omega is bad at recognizing enthusiasm for their non-moonwatch past.

Totally agree women’s watches. If I gave my wife a pink watch I would be sent back with it. According to her, the self appointed expert, there are two classic women’s watch categories out there: any gold Cartier and the Daytona. You are wrong regarding China though, it is three years into a massive recession. I live in Beijing and the market is flooded with every used luxury watch you can imagine. The situation won’t be changing any time soon. With you 100% on the arrogance comments.

Your comment on pink color is spot on and the same applies to diamond. Diamond and pink are the two design elements that are overly used for products designed for women. The design teams are just lazy to use pink and diamond for their watch for women. But in reality, when shopping for watchers, female customers want something less feminine, something more sporty and active. Diamond and pink just don‘t project what they want.

Best watch content on the IntraWebSphere. Unequivocally.

Smaller watch case diameters are a fad that will end very soon. People will wake up soon and realize this fad was a mistake a manufacturers will be left with a bunch of watches that can’t sell

This is a great video. I love your comments about Patek. Also that pink is HARD to get right. I actually wanted a pink watch but the only one I saw with a nice shade of pink was Breitling but it was too small (31mm) and quartz. Omega AT I hated the pink, Rolex I don't like the pink, Chopard and Nomos same. Ended up with the Omega AT in lavendar which is BEAUTIFUL but its funny I hated the same watch in pink.

My wish for 2025: You do another one of these want/don't want videos in July 2025. Great job as always!

I LOVE drop-shipping. It's great for customers- we don't have to wait after we order. I adore it.

The whole Moonswatch comparison was a little overdone, IMO. Totally different. I for one dig the Cideral and seeing them in person now, probably will pick on up. Now…which color?

I love pink, and I am a huge American man.

The angst over dropping prices for a "like new" used watch is amusing. Buy a $10k-$20k David Yurman, wait week w/o wearing it, try to resell it. You will lose money. Buy a Mercedes S class. Drive off the lot. Drive back into the lot. Try to sell it. Again, you'll lose money. If you wait 60 years, you might make some money. Try it with a loaf of bread. That's the nature of humans. There are very few exceptions, all due to immediate scarcity. Veblen goods succeed by the availability and the cost. As soon as the artificial scarcity passes, it goes down market. Every member of your club has an AP, they're just poser watches. Something some who has a $million/year less than you. Conspicuous consumption's entry is its price, scarcity is more important. It loses its value completely when everyone has it. During covid, people had the illusion of being peerless. Because you never saw anyone else. There are some exceptions (the still lose value after being bought). It's something that everyone needs. A Tank, a good string of pearls. Those are the exception. Even the most desired Rolex doesn't fit that territory. It is the definition of a bubble. It's also why one can't invest in watches.

I'm not sure about your comment re collapse vs slow decline based on the graph you chose to use. First, the x axis of the graph is misleading IMO as the year 2000-2019 are not scaled the same 2019-2022. My reading of the graph is that sales were consistent 2000-2015, then a 22% drop to 2019 (that's a collapse surely), then another 22% drop (collapse) in 2022. Regardless of that (and assuming chatGPT's math is correct!) this is a decline, EVERY YEAR, of 3% for 22 years. Is that a slow decline? Or a slow death? I think adding figure for 2023 and 24 would be necessary to confirm it is not a collapse.

excited for the upcoming breguet video!!

You should lead the way as the celebrity wearing Breguet ;)

Rolex and their AD’s may want to listen to your boardroom rant.

You are spot on here. I'm a woman, but I wouldn't wear a pink watch if someone paid me to do so. The Milgauss is my favourite Rolex model, and it is the only Rolex I'm interested in. That design you showed would be the Milgauss of my dreams. No gold or two-tone for me, since I don't like "bling". However, if Rolex releases a gold or two-tone Milgauss followed by that Milgauss you've shown, then I'm all for it. I like the Seamaster but would prefer a smaller version. The current Seamaster is too big. I got a 38mm Speedmaster for that reason.

Pink is just a colour. Almost all, if not all, are also available in different colours. Pick the colour you like.

Sea dweller 43 , yawed and left. Explorer II, yawned and left . Friend told me my AD would never sell me a Rolex again, could care less. My rule of max 6 watches in my collection , does not have space for a Rolex, it may change in the future. So many more exciting options out there.

Time to listen to another excellent monologue as I finish up some painful weekend work creating alerts for flaky systems.