Building Strong Partnerships for Startups | Andy Christenson, VP, NA, Partner Ecosystem, Unit4

The Halo Series | Episode 33
Join Andy as he discusses the intricacies of building effective partnerships in the startup world. Discover key strategies for fostering successful collaborations and driving growth. Whether you're a startup looking to leverage partnerships for growth or an established company aiming to refine your collaboration strategies, this episode is packed with invaluable advice.
0:00 The Halo Series featuring Andy Christenson, Vice President, NA, Partner Ecosystem, Unit4
3:21 Leverage partners for market awareness and credibility
8:33 Overselling and misrepresentation of solutions
11:03 Addressing partner misrepresentation to maintain ecosystem stability
13:34 Improve relationships, show value, reeducate
16:24 Defining company's partner program and objectives
21:54 Identifying critical partners and business opportunities
24:46 Commitment to teamwork and business success
28:01 Connect with prospects at industry events for success
30:48 Identify fit, add value, focus on projects
34:01 Research similar partners for rapid awareness growth
38:45 Events and building relationships
42:53 Partners struggle to market new relationships effectively
45:45 Metrics tracking, KPI mapping, adapt partner strategy
48:19 Project integration and cost reduction necessity
50:45 Offering help with partner programs and advice
Andy Christenson, Vice President, NA, Partner Ecosystem, Unit4
Connect with Andy: / andy-christenson-53135b2
Visit Unit4: www.unit4.com/
Douglas Brown, CEO/Co-Founder, Halo Consulting
Connect with Douglas Brown: / douglasbrown5
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#startup #partnerships #revenue
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