- 337
- 2 558 510
Copy That!
United States
เข้าร่วมเมื่อ 3 ก.ย. 2017
Helping folks launch or grow their copywriting careers for free.
Copy That! is hosted by four copywriters and marketers named Alex, Rod, Lindsey, and Sean with about 40 years of combined experience across different niches and styles. No other copywriting TH-cam channel offers such a quantity or variety of experience or insight as the four of us.
We've mentored dozens of copywriters over the years. The hardest part of every copywriter's career is the journey from learning copywriting theory to actually practicing it in the real world - getting clients, keeping them happy, improving your skillset as you work, and more. We make videos because we want to help people along their journeys and give them the tools they need to survive and thrive as a working copywriter.
Copy That! is hosted by four copywriters and marketers named Alex, Rod, Lindsey, and Sean with about 40 years of combined experience across different niches and styles. No other copywriting TH-cam channel offers such a quantity or variety of experience or insight as the four of us.
We've mentored dozens of copywriters over the years. The hardest part of every copywriter's career is the journey from learning copywriting theory to actually practicing it in the real world - getting clients, keeping them happy, improving your skillset as you work, and more. We make videos because we want to help people along their journeys and give them the tools they need to survive and thrive as a working copywriter.
bye for now.
Our 2024 Black Friday Deal (get up to 43% off all our paid stuff) ➡️ courses.copythatshow.com/black-friday-2024
Join our email list for free tips, alerts, wacky stories, and notifications about new stuff we're making ➡️ www.copythatshow.com/
Ask us questions any time you want on the Copy That! Discord server ➡️ discord.gg/QXmGNYgsCJ
-~-~~-~~~-~~-~-
Totally new to copywriting and marketing? Check out this Playlist: th-cam.com/play/PLaLdkW9wnWXJ8L8fwR-6BIEFA6wrEj8Uv.html
-~-~~-~~~-~~-~-
Copy That! is hosted by Alex Myatt, Rod Satterwhite, Lindsey Hough, and Sean MacIntyre.
Join our email list for free tips, alerts, wacky stories, and notifications about new stuff we're making ➡️ www.copythatshow.com/
Ask us questions any time you want on the Copy That! Discord server ➡️ discord.gg/QXmGNYgsCJ
-~-~~-~~~-~~-~-
Totally new to copywriting and marketing? Check out this Playlist: th-cam.com/play/PLaLdkW9wnWXJ8L8fwR-6BIEFA6wrEj8Uv.html
-~-~~-~~~-~~-~-
Copy That! is hosted by Alex Myatt, Rod Satterwhite, Lindsey Hough, and Sean MacIntyre.
มุมมอง: 3 062
วีดีโอ
How this cold email copy landed 50+ high ticket sales
มุมมอง 3.7K2 หลายเดือนก่อน
Want a copy of the email and other resources to help you improve your copy? Join the Copy That! Patreon ➡️ www.patreon.com/posts/i-sent-5-million-111918041 Want tips and guides for getting clients, gigs, and jobs? Check out our Copy Career Co-Pilot ➡️ courses.copythatshow.com/outreach-career-accelerator Ready to upgrade your skillset with marketing knowledge? Check out our E-Marketer Master Pla...
How Dubai's Most Expensive Copywriter Gets Clients | An Interview With Nabeel Azeez
มุมมอง 7K3 หลายเดือนก่อน
Want more Nabeel? Check out Copy Skills ➡️ www.getcopyskills.com/ Want more resources to help you improve your copy? Join the Copy That! Patreon ➡️ www.patreon.com/thecopythatshow Want tips and guides for clients, gigs, and jobs? Check out our Copy Career Co-Pilot ➡️ courses.copythatshow.com/outreach-career-accelerator Ready to upgrade your skillset with marketing knowledge? Check out our E-Mar...
How copywriting gurus scam you
มุมมอง 38K3 หลายเดือนก่อน
Our free (no transaction, no email required) copywriting guide ➡️ www.copythatshow.com/how-to-start-copywriting Want us to review your copy live on stream? Subscribe to our Patreon ➡️ www.patreon.com/thecopythatshow Want extra help getting clients, gigs, and jobs (and you can afford this resource)? Check out our Copywriting Career Co-Pilot ➡️ courses.copythatshow.com/outreach-career-accelerator...
How this Landing Page Copy Made $4.5 Million
มุมมอง 6K5 หลายเดือนก่อน
How this Landing Page Copy Made $4.5 Million
The Woman Who *Literally* Wrote The Book On Getting Clients | An Interview with Kim Krause Schwalm
มุมมอง 5K5 หลายเดือนก่อน
The Woman Who *Literally* Wrote The Book On Getting Clients | An Interview with Kim Krause Schwalm
BULLETS! The Best Type of Copy for Newbies to Learn | Free Masterclass
มุมมอง 38K6 หลายเดือนก่อน
BULLETS! The Best Type of Copy for Newbies to Learn | Free Masterclass
Copywriting Mentors: Frauds or Heroes?
มุมมอง 3.3K6 หลายเดือนก่อน
Copywriting Mentors: Frauds or Heroes?
If You Can Build Belief, You Can Sell Anything || An Interview With Aaron Gentzler
มุมมอง 6K7 หลายเดือนก่อน
If You Can Build Belief, You Can Sell Anything || An Interview With Aaron Gentzler
What it Takes to Become an "A List" Copywriter
มุมมอง 4.6K8 หลายเดือนก่อน
What it Takes to Become an "A List" Copywriter
The Basics of Landing Pages | Proven Tips and Advice for Beginner Copywriters
มุมมอง 14K9 หลายเดือนก่อน
The Basics of Landing Pages | Proven Tips and Advice for Beginner Copywriters
Stop Writing Copy About Products (Do This Instead) | "Going Beyond Features and Benefits"
มุมมอง 9K9 หลายเดือนก่อน
Stop Writing Copy About Products (Do This Instead) | "Going Beyond Features and Benefits"
How to Practice Copywriting and Write Portfolio Samples [2 Hour Free Course, With Walkthrough]
มุมมอง 49K9 หลายเดือนก่อน
How to Practice Copywriting and Write Portfolio Samples [2 Hour Free Course, With Walkthrough]
How This Channel Made $69k in 2023 (And How You Can Steal Our Business Model)
มุมมอง 2K11 หลายเดือนก่อน
How This Channel Made $69k in 2023 (And How You Can Steal Our Business Model)
Step Into the Mind of an A-List Copywriter (feat. Glenn Fisher from @TheFixCopywriting)
มุมมอง 2.6K11 หลายเดือนก่อน
Step Into the Mind of an A-List Copywriter (feat. Glenn Fisher from @TheFixCopywriting)
From Blank Page to Inbox | Watch me write 4 types of email
มุมมอง 19K11 หลายเดือนก่อน
From Blank Page to Inbox | Watch me write 4 types of email
How a broke 17-year-old skipped college and became a 7-figure e-commerce copywriter
มุมมอง 10K11 หลายเดือนก่อน
How a broke 17-year-old skipped college and became a 7-figure e-commerce copywriter
You're Wrong About "Hard Work" | An Interview with Kyle "@copysquad" Milligan
มุมมอง 5Kปีที่แล้ว
You're Wrong About "Hard Work" | An Interview with Kyle "@copysquad" Milligan
(Serious) 27 Copywriting Commandments To Live By
มุมมอง 4Kปีที่แล้ว
(Serious) 27 Copywriting Commandments To Live By
Scammy copy (and how to avoid writing it)
มุมมอง 4.9Kปีที่แล้ว
Scammy copy (and how to avoid writing it)
Are You Ready to Live the Copywriting Dream? (feat. Tania Yeo, Daniel Throssell, and Steven Young)
มุมมอง 4.4Kปีที่แล้ว
Are You Ready to Live the Copywriting Dream? (feat. Tania Yeo, Daniel Throssell, and Steven Young)
Copy That!'s Best Copywriting Tips & Skits 2023
มุมมอง 1.5Kปีที่แล้ว
Copy That!'s Best Copywriting Tips & Skits 2023
Use AI Copywriting Hacks to Beat ChatGPT At Its Own Game (feat. @JacobMcMillen)
มุมมอง 4.1Kปีที่แล้ว
Use AI Copywriting Hacks to Beat ChatGPT At Its Own Game (feat. @JacobMcMillen)
You Should Be Charging Your Copywriting Clients This Much (Or More)
มุมมอง 4.6Kปีที่แล้ว
You Should Be Charging Your Copywriting Clients This Much (Or More)
The Painful Truths About Becoming a Copywriter
มุมมอง 10Kปีที่แล้ว
The Painful Truths About Becoming a Copywriter
ChatGPT Doesn't Want You to Know These 4 Copywriting Research Hacks
มุมมอง 6Kปีที่แล้ว
ChatGPT Doesn't Want You to Know These 4 Copywriting Research Hacks
Want Copywriting Clients? Avoid These Embarrassing Cold Email Mistakes
มุมมอง 11Kปีที่แล้ว
Want Copywriting Clients? Avoid These Embarrassing Cold Email Mistakes
GOD BLESS YOU 🙏🙏🙏
watching this before black friday
🤔
54:40
Hey Sean (or whoever is reading the comments), I'm a long time follower from Turkey. Recently I tried to buy the black friday sale pack for 397 but since you don't have 3D Secure, my bank won't let me pay for it. Paypal is banned here so I can't use it to pay and so is discord so I can't communicate with you guys through there either. A real democracy in 2024 I know. I couldn't think of a way to pay but I found out we have Payoneer here that works. I never used it before but I'm willing to learn to buy the courses. Would you guys be wiling to make a payoneer account so that I won't miss the sale or provide any other method for me to make the purchase? Thanks in advance.
Mini heart attack
3:38:30 Most valuable part
Just finished watching this great video,took atleast over a month. As I'm a beginner in copywriting, I now feel confident and wanna give out a try. Hope to achieve great results. Thanks a lot Alex I felt I learnt the fundamentals and basics all to well now. Let's do it👍
Hey Alex, I admit Ecommerce Copywriting is NOT dead and willnever be BUT is this niche for FREELANCERS cause when I tried to reach out to some Ecom biz owners they be like "We would like to work with an agency rather than a solo freelancer"
Nice try diddy
Client awareness charting is brilliant Research structure is sharp. Thank you.
please can someone tell me how to find clients? thanks
13:26
Keep talking nerdy to me.
1:12:36
Guys, did you see how Sean drove home that important lesson, such that Noah was able to immediately get it???..... He's truly a gifted teacher. 16:05 I genuinely love listening to his teachings
37:17 - this is so spot on. I've been feeling this lately as my career progresses but I have never heard anyone else say this before!
done.
How long would it take me to learn copywriting? Is it even worth learning it when theres other business models that are probably way more beneficial and that i should be putting my time in instead of copywriting. Not that i was planning to have copywriting as my main focus but instead something that i can do instead of working a 9-5.
Who wrote this? 😂
What's the difference between this video and the "How to Write Copy that DOMINATES Seasonal and Holiday Campaigns" video? I've already watched the other one twice so I'm just asking in case it's the same information because this one is quite long.
Sean is too sweet..... He can fit into any scenario 😂
Sean is absolutely correct 💯 I asked ChatGPT: "How can pickpocket cure back pain?" And its response was: "It seems like you're asking about how pickpocketing might be related to curing back pain, but there is no direct connection between the two."
It's really encouraging watching this video again
You're fantastic. Whatever you do from now. Many thanks for your efforts.
0:00 - Why This Video Exists... (I'm Alex Myatt - Hello New Copywriters!) 1:15 - PART 1: The Power of Copywriting 3:32 - What Can You Expect? 5:48 - Problems With Copywriting and Why 'digital Marketers' Fail 6:48 - Writing for a Company... 12:58 - Writing for a Prospect... 15:55 - Anti Market Focus: Beware of Vanity Metrics 19:37 - Direct and Indirect Response Schools of Advertising 25:23 - What's the Problem With Modern Copywriting? 29:33 - The Role of Copy 32:15 - A Few Things to Keep in Mind 57:08 - 5 Stages of Awareness 1:18:08 - The Secret Weapon Most Marketers Are Afraid to Use 1:35:15 - Research 1:38:35 - The Sticky Research Process 1:40:12 - Product Research 1:41:46 - Research Template and Resources (Linked Above and Available in CC # how-to-start-copywriting channel) 1:45:10 - The Ideal Client 1:50:15 - The Existing Brand 1:51:40 - Competitor Research 2:01:05 - Market Research 2:03:23 - VOC 2:16:42 - 5 categories of VoC (+2 to Clear Up the Rest) 2:29:37 - Final Research Steps 2:33:32 - So, How Important Is Research? 2:35:50 - PART 2: Putting All This into Practise 2:38:57 - The 5 Subconscious Questions 2:47:41 - Planning Copy: Laying Out RIOA 2:51:49 - Formulas to Craft Ideas 2:58:07 - Offer Building 3:12:39 - The Next Step to Planning Copy 3:13:08 - Don't Fall Victim to the Attention Span Fallacy 3:21:01 - Copywriters Are Attention Managers 3:26:00 - Structuring Copy 3:28:02 - Messaging Hierarchy 3:40:11 - The Final Part of Planning: Spit Drafting 3:46:35 - Turning Your Research and Planning into Copy 3:49:47 - Adapting IVOC Data 3:55:05 - Dimensionalization 4:01:43 - The Core Copywriting Structure 4:04:49 - The Lead 4:06:47 - Headline: The Most Important Aspect of Copywriting 4:14:05 - The Body 4:25:05 - The Close 4:39:19 - Editing Copy 4:53:57 - Some Other Useful Tidbits... 5:01:08 - How to Improve Your Copywriting (Long Term) 5:08:55 - Summing It All Up...
Grateful to have you guys
I was like: But I just started! Hahaha, nice, see you guys in 2025.
Another informative session. 👌
Thanks man, I needed to hear this advice.
Simply Amazing! Saludos desde Argentina!
Great hook😂
Just letting you know that I love this masterclass, watched the entire thing, and you guys are great. Feel like you needed the encouragement. Feel better, Alex!
… almost had a heart attack 🤣👹 Thanks 🤣 that is damn good intrigue to start with 🤣
Oh my Goodness!you guys almost gave me a heart attack
Thank you you guys are my last hope
You had in the first half, not gonna lie😅
It’s good to see that you’re a terrible liar.
Sad, Sexy with an Exciting twist... great combo! Love you guys! Thanks. Will pawn over your older vids. 🤙
That's great DIC
You're such a tool, lol.
Fuck I just got got
i was about to have a heart attack
Brah my heart nearly jumped from my chest in those few first seconds 😂
0:31 I almost stopped loving you Sean! Don't do that again!
How can I fall into the click bait that I was taught how to make by you Professor?
why dont you include luke he was such a fun, i miss him 💔
i got a mini heart attack ... until i heard about 2025
My heartbeat skipped for a minute
Sean's DIC worked on many viewers
What does DIC stand for? New to the channel but not copywriting, so what am I missing? Thank you in advance