Stop Writing Copy About Products (Do This Instead) | "Going Beyond Features and Benefits"

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  • เผยแพร่เมื่อ 22 พ.ย. 2024

ความคิดเห็น • 35

  • @zach2352
    @zach2352 9 หลายเดือนก่อน +28

    How long should copy be? "As long as a skirt. Long enough to get to the subject but short enough to keep it interesting." Bro this man is a genius

    • @nabilsoars
      @nabilsoars 8 หลายเดือนก่อน +1

      Long enough to get the point across- beb settle - reworded with my words

    • @bennyboybbb
      @bennyboybbb วันที่ผ่านมา

      @@nabilsoars yeah i heard this from ben settle first but sean really elaborated on that more.

  • @cjoaquindg
    @cjoaquindg 9 หลายเดือนก่อน +13

    Damn this is so valuable. I’m pretty sure that people actually pay money to get this information and now I’m watching it for free.

    • @AJAY16411
      @AJAY16411 9 หลายเดือนก่อน +3

      I literally was going to type the same thing... its so freakin true, the first 5 minutes and I was completely hooked

  • @delusionboy
    @delusionboy 9 หลายเดือนก่อน +7

    man i have so much respect for you beyond believe
    you(all the crew) didnt only teach me about copywriting you even influenced the way i think
    when other people are constanlty trying to sell you courses with crazy prices
    here you are giving everything away for free and on top of that your telling us to not to join your patreon
    on top of that you have a free discord on top of that you have a free guide on top of that you advice against next book syndromeitis
    its amazing what your doing
    sir for real if i make money anytime in the future i will fly to you and give you a big hug then fly back home

  • @madrigal924
    @madrigal924 9 หลายเดือนก่อน +2

    Okay I have neck pain that gives me headaches and I think this video just unintentionally sold me that thing

  • @SteveGibson668
    @SteveGibson668 9 หลายเดือนก่อน +2

    "That's how this opens!" is my all-time favourite line from a Copy That video.🤣

  • @niranjanp65
    @niranjanp65 9 หลายเดือนก่อน

    Never thought I'd see this masterclass one more time, I screenshot the entire slides when this was unlisted. This one's a lifesaver for every copywriter out there.

  • @melanieshim4445
    @melanieshim4445 9 หลายเดือนก่อน

    This free masterclass is so good! Thank you so much for sharing your tips! Definitely will practice the feature, benefit, advantage and deeper benefit list to create copies. As a beginner, I love how you break down which sentence is feature, benefit, advantage, and deeper benefit. It helps me better to study copy.

  • @kerengakoleala5910
    @kerengakoleala5910 3 หลายเดือนก่อน

    The value! Thank you, Sean!

  • @jasonroberts8525
    @jasonroberts8525 8 หลายเดือนก่อน

    This has just changed the way i look at everything !

  • @LazaWritesCopy
    @LazaWritesCopy 8 หลายเดือนก่อน

    Value, value and value!🔥🔥🔥🔥🔥🔥
    Every time I watch some of videos I always learn something, thanks so much Sean and Copy That Crew!

  • @unknownpara7
    @unknownpara7 2 หลายเดือนก่อน

    Hillarious! Loved it!

  • @zuladli6730
    @zuladli6730 9 หลายเดือนก่อน +1

    Love it! This made my day

  • @JaxAndree
    @JaxAndree 8 หลายเดือนก่อน

    Wow. What a value filled video! Bravo.
    Thank you.

  • @domanicvaldez
    @domanicvaldez 3 หลายเดือนก่อน

    I call this the 'so you can' framework. If you talk about features they need to have the corresponding benefits thus the name "so you can or so you never."

  • @mafiasalesman
    @mafiasalesman 9 หลายเดือนก่อน

    This was amazing and very insightful.

  • @yuvraj3047
    @yuvraj3047 4 หลายเดือนก่อน

    is there any good book or some other actionable advice to turn features into benefits, advantages, and deeper benefits? Having trouble converting those.

  • @naseertijani3203
    @naseertijani3203 9 หลายเดือนก่อน

    Hey copy that team, I wanted to ask how do you find e commerce supplement brands or any ecom brands to write copy for, it'll be really cool if you guys made a video about that

  • @martynas7862
    @martynas7862 9 หลายเดือนก่อน

    How do you determine which way is the best to write a product description especially when there are so many ideal client profiles out there? :OOOOO

  • @ChocolateMyWorld
    @ChocolateMyWorld 9 หลายเดือนก่อน +3

    You are fucking brilliant.

  • @Train_Eat_Rest_Repeat
    @Train_Eat_Rest_Repeat 4 วันที่ผ่านมา

    37:17 - this is so spot on. I've been feeling this lately as my career progresses but I have never heard anyone else say this before!

  • @Herv3
    @Herv3 9 หลายเดือนก่อน +1

    great value!

  • @paolahernandez3355
    @paolahernandez3355 3 หลายเดือนก่อน

    "did we just do a psychology" is my fav line

  • @Villakeen
    @Villakeen 7 หลายเดือนก่อน

    “Other brands are losing some inches” I would buy the shit outta that😂

  • @LostGaard
    @LostGaard 9 หลายเดือนก่อน

    This is Awesome!

  • @nolancao2878
    @nolancao2878 4 หลายเดือนก่อน

    amazing class 30:00 is just plain hilarity though

  • @jakefrosher
    @jakefrosher 5 หลายเดือนก่อน

    Amazing

  • @niranjanp65
    @niranjanp65 9 หลายเดือนก่อน +1

    bet the copy gurus are writing these down

  • @cherrytea-g8r
    @cherrytea-g8r 5 หลายเดือนก่อน

    highly obliged i could get all this info from u for free. thanks a ton

  • @AJAY16411
    @AJAY16411 9 หลายเดือนก่อน

    How are y'all givin all dis game away for free?

    • @taibaimran8857
      @taibaimran8857 9 หลายเดือนก่อน

      Because they are secretly cult leaders and want more members for their copywriting cult, duh!!💀

  • @OUSSAMAMILL
    @OUSSAMAMILL 9 หลายเดือนก่อน +2

    Please, I want to learn Copy writing, but all the videos there are only theoretical and I do not have the money

  • @lordcammper826
    @lordcammper826 9 หลายเดือนก่อน

    Ahaa