Pricing Strategy I Use To Sell My Listings Over Asking Price
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- เผยแพร่เมื่อ 22 ส.ค. 2024
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In this episode, I'll explain one of my real estate pricing strategies I use to get my listings sold for over asking price so my sellers net the most money!
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Brandon is a real estate broker in Michigan and is the CEO of Brookstone Realtors. Real estate coaching is Brandon’s passion. He teaches real estate agents at his company and around the country how to get listings using his reverse selling lead generation system. His mission is to teach real estate agents how to sell without being salesy, he calls it reverse selling.
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Do you use price bracketing in your listing presentation?
These tips are not nominal. They’re phenomenal
Woooow!!!😮I'm an agent in St Louis and I'm blown away! Thank u so much for this! #the Midwest is the best hahaha
Call me stubborn, but I rarely subscribe to channels. However, having seen a couple of your videos in the recent, I am intrigued and will definitely subscribe. Your ability as an educator is impressive. Great work!
🙏
Never used this in a listing presentation. I will now. Great stuff Brandon.
We definitely did this before the max rush and it works for sure. Glad to see this strategy coming back
Amazing content as always. Would you mind making a video discussing how you factor mortgage payoff amount into your listing presentation and explain how that amount affects the seller and owner please? Thank you.
Got a listing presentation tomorrow and I'm definitely using this! Great content, @Brandon!
Hardest working guy on TH-cam & off TH-cam. 👍
🙏
Showing them the Showing Time data is the easiest way to get an over confident seller to properly price their home!
Does Showing time show data for other houses?
This is brilliant! This is a great tool to have to increase your confidence as an agent. I am so glad to be at Brookstone. Thank you, Brandon!
So glad I found you on TH-cam 🙏🏽
Thank you Brandon, this is super helpful!
Great information! I’ve used price bracketing before but this is a much better way of explaining it and using showing time as well! Thanks!
Great video, Brandon; you said in your reverse selling academy vid that certain pricing ending in xx9,000 is fine. Like if it is too far from any given even number (e.g. 429,000). Can you quickly cover what situation you would use xx9,000 or do you always move to the best 25k increment (i.e. x00,000; x25,000; x50,000; x75,000; x00,000)?
It does make sense
Pricing strategies that cap the price short of the next bracket inform the buyer that there isn't enough confidence in the listing to justify a higher price.
So I have a coming soon listing already listed at 649,900, Should I change it to 650 before it goes active? Thanks Brandon!
Yes!
I just priced my listing at 649,990 and sold it for 670k!
nice video! I have access to Showing Time, but cannot access the Target Market Analysis report. My Showing Time only has reports for my activity. Can you advise? Thanks.
Truly a great video, thank you for teaching us how to use 'showing app'.
Thanks for your time Brandon
Such a valuable tip! Thank you! My broker and I have always priced ending 999. Yiikes
Brilliant! Thank you for another eye opening video 🙏
👊👊
I've seen price bracketing a few times in my area - the strategy appears to be getting some traction... In your experience, where do offers come in at within the range listed and compared to the CMA? Does using a range discourage lowball or encourage offers higher in the range? Thanks in advance for continuing my education.
My question is where do you find the analytics that show that being in the bracket where the most amount of buyers are showing resuls in actual sales at any given price point. Given the fact that it still comes down to whether you an create the perception of value for that home in the eyes of the buyer. For instance, it may show in more categories, but if that category is in the upper range of that home's value, someone may go see it. But ultimately not make an offer
YOU ARE THE GOAT🙌🏼🙌🏼🙌🏼🙌🏼
Brandon, if the CMA shows $351,600-$427,700 should I price at $350,000?
Hey Brandon is the plan from there to then Negotiate the offers up if they are in fact the best listing in that price range?
Yes, that is correct! 😃
Thank you Brandon 🙂🙏🏼 your videos always help a lot.
Thanks Brandon i was guilty of listing at $549k thinking it was in a certain bracket I was wrong all this time.
Ok so I just got a new listing
I got my appraisal back at $1,697,000
So list it at $1.7 😊
Cameron quick questions on luxury listings you always do an appraisal first?
@@alexg8460 hi Alex this is not a luxury listing.
It needs a lot of updating but it’s in a hot area with luxury homes around and people are paying top dollar for homes that are falling apart.
This is a prospect I’ve been trying to get for over two years finally he convinced his wife to have a meeting with me so I can show them how I can sell their home
The comps that I took weren’t satisfying her so I said that I would pay for an appraisal that way we can get reasonable number Plus will have the report to back it up 🙏🏼
Wow, this is amazing information. So I am going for a luxury property at 1,299000 at what price would you list it at? Does it work differently on the luxury properties?
This was a great video !! You are a true expert !
👊👊 now you can be too!
My MLS just switched to Aligned Showings which doesn’t have that report. Any other suggestions there to get that showing report?
Hey Brad. Did you find an alternative?
@@lopez122795 i was wondering if you found a free one
Thank you! Amazing information that I will definitely use.
Great Video! Please feel free to do Price bracketing video! 🤷🏿♂️
Came out last week, did you see it?
Amazing information. We have showingtime.
This is over my head.. watching it 2x now and I am not getting it... hahaha.. So if I have a price range of lets say 248K on low side - 273K on the high end... how would you price it? 250K? Because usually for a standard house in good condition Id price it on the median mark. not close to the low end?
Unfortunately my MLS does not offer this unless I upgrade my account. Might be worth it, not sure yet what that fee would be. But this is GREAT information I want to use!
Great analysis and information. Great content as always.
👊👊
Do you know any great agents in Northeast Ohio? Love this strategy. Trying to get the most out of my flips. Working on my real estate license as well.
My showing time doesn’t have the target marketing analysis part 😞
Love it! Thank you
Hello Brandon. Great video. My MLS is connected to Showing Time but I do not see the information you show in your dashboard, in my dashboard. Do you pay extra for that information?
So I do have Showingtime in my MLS but theres no "Target Market Analysis"
Neither do I, it’s a premium product for additional purchase.
Ok this is actually pretty crazy
Hi Brandon! I’m in TX & checked my tabs in Showingtime. I do not see the option “Target Market Analysis”. Do I need an upgraded subscription to see it?
Great tip! Love it!
Hello Brandon
So would you price it at 499? and not 500 which is what you usally do? Since the 499k is showing more buyer activity.?
That’s my question as well. The report he showed kind of contradicts what he said. So if $499 has more traction, should you just at $499 then?
500 so you are in both catagories of sellers looking 500 up and 450 up.
Great video Brandon 👍
Super valuable.
👊👊
I am trying to understand this. If you price the home at $500k, how does it show up in the up $499k search criteria since it is above?
It won't show up on a minimum number. But will show up on a max number on the filter. It's just that if you use 500k for example. The house will show up either minimum or Max or both. So you're working with your favour of your listing showing up to buyers. That's what I assume. And also when you get approved to a specific number on how much you can afford a house. The broker will typically say 500 to 600k for example they would say even numbers. So as a buyer or agent they would type that in the MLS website. So the odds are in your favor maybe. That's what I think.
Why have I never thought of this… I feel like a complete idiot 😂 I’m in Alabama and everyone here is still doing the old school way
Thank you very much!
Unfortunately my showingtime doesn't have any of this data and is blank
You can call showingtime and purchase these features.
Non-biasly, why is vulcan7 better than other dialers like mojo? It’s $350 a month vs $200 and I’m just curious what you have to say about it
I love you bro
I have showingtime unfortunately I do not have the "Target Market Analysis" option
You can buy this tool directly from Showingtime
@@BrandonMulrenin Gotcha thank you Brandon for all the help
I have ShowingTime but not this feature. How can I get it?
Same. Did you find out how to use the feature?
Awesome!!!! Huge help man
Free game !
Thanks bro !
This is crazy good info
So what if the comps and area would look better at $675,000 vs $700,000. Do you still start at $700,000
I’m also semi rural in Alabama
Yes
I adore you! So much good content
excellent
What software do you use to edit your TH-cam videos?
Why would the $429,000 be correct and $440,000 be incorrect???
It's a pet peeve of mine using weird price points.. 213,750 or equally ridiculous lol no one in the history of searching anything, has used odd numbers, let alone not by 5's
This is great
Genius!