Why Cold Calling Doesn't Work for Most Realtors
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- เผยแพร่เมื่อ 28 ก.ย. 2024
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Brandon is a real estate broker in Michigan and is the CEO of Brookstone Realtors. Real estate coaching is Brandon’s passion. He teaches real estate agents at his company and around the country how to get listings using his reverse selling lead generation system. His mission is to teach real estate agents how to sell without being salesy, he calls it reverse selling.
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Just wanted to say thanks!
I recently left a toxic team/brokerage and got started out on my own. Began watching your videos(and others) and just got my first listing after 3 weeks of grinding at the outbound prospecting/script practice for 3-5 hours a day! I’m 23 and in a tough market so needless to say- huge win💪🏽
Well done buddy!
Great work! Circle prospect or FSBO?
Please make a video on the daily regimen of the B agent.
Agent A is easy to see. They call. It's a yes or no. Rinse and repeat. B must have more steps.
Approach this from the new agent with no pipeline yet.
Thanks
I have a question, when is the right time to follow up if the prospect did not mentioned any timeframe.
Thanks. Wonder what Agent B have to do to throughout the year to help the leads to mature?
Brandon, love the Batman. I have a Batgirl, Batman on the way.
Its crazy how many people in the comments saying thats to hard 😂😂 if you not Willing to do for yourself then you gonna be blue collared works all your life
Have fun working your butts off to not be able to afford life. Take it from someone that dropped out of school at 17 got a GED paid $309 for real estate school passed with a 90. Then paid $121 took the state exam passed with another 90 allwithin a month and 2 weeks through aceable agent. I went from working fast food and warehouse to literally making 236k in my first year just because I'm friendly, i know what's going on in the industry and never ask someone to work with me. To make myself stand out more I also let my customers know that if I don't sell their home within 60 days my commission is cut out completely and they will procure all the money. Not yet have I let a house sit for more than 30 days.
It's all confidence and mind games
Guess what in another 4 years I'm going back to school and becoming my own brokerage then instead of only making a small percentage of the real estate transaction Ill be making my commission plus a percentage of what my agents will make
Between now and the next four years I'll have sold several million dollars worth of real estate. So while you are hoping to make ends meet to pay bills and buy food. I'll be going on vacation, riding around in my Corvette hosting events and buying real estate 😂😂 so you tell me what's harder
So are you saying to cold call the first year, end up with 700+ leads by adding them to the pipeline and every year after that follow up with them so the conversion is higher?
Thank you Brandon. Maybe a stupid question but I will ask anyway. How do you actually create a pipeline? By following a seller by calling multiple times, even his/her ad is not online anymore? If so, every following call of mine is like a new call. They usually dont remember me, because 50 other agents are calling everyday. How to deal with that?
I have recently started sending handwritten thank you notes.....thank them for the call, excuse to follow up...I include a business card as well.
@@gregski806thank you 🎉
I’ve been doing this 10 years and this is so true. The transactional agent cares about now busienss and is always broke
Awesome video Brandon! It truly puts things into perspective.
Firstly, I love your material. However, this video confuses me a bit. You take a look at Asher selling 100 homes a year and he focuses mainly on expireds and FSBOs. Are you saying you couldn’t build a large business just around those two sources?
You absolutely “can”. That doesn’t mean every agent “will”. You must be highly skilled to convert fsbos and Expireds at a high level. And when low skilled agents that prospect inconsistently try to go after these sources, they often end up with a lack of results without every have equal contact distribution.
@@BrandonMulrenin Gotcha. So then new agents should still go after the FSBOs and Expireds on the daily schedule as planned but maybe mix in some circle prospecting or some other source to fill the long term pipeline. I will definitely plan for that.
First off...THANK YOU! Your content is amazing. Question at 19:34 - you talk about how agent B is having 30 conversation per day with people he/she has already spoken with (aka lead f/u). To keep the pipeline going doesn't that agent also have to have 30 conversations with new people as well? Maybe I am not understanding this correctly.
Yes in their first year. But in their second year, most of their prospecting conversations will be in lead follow up versus Lead generation, which is why the conversion goes up so much in year 2+.
Thanks for doing what you do Brandon
Thanks Brandon. This may be one of the best videos I’ve seen on prospecting ever. This is the reason I hired Brandon.
I would be interested in seeing if there's a particular script for when you know that call you made will go from "now business" to turning them into a lead type of script, something where they are aware you will be making future contacts and you have their main email or preferred contact method.
Obviously B is superior to A but B were created from A efforts.Any comments?
Thank you for sharing all your knowledge. I am looking for a school now and have been watching your videos and taking notes. I have wanted to get into RE for many years, and so many people telling me not to, had me doubting myself. I know I will succeed, and I decided to stop listening to everyone and jump in the pool. One day I will get your course. 😊
So if I watch quite a few of your videos and other similar, wouldn't that be a form of indirect coaching?
You the man Brandon! I have been enjoying your content for a while now. You are appreciated!
How are you getting 20-30 conversations day. Currently I am calling about 4-5 hours a day. With and without a dialer calling about 50-70 prospects per day and they're are days where the only conversations i am having are wrong numbers? Then the days i'm getting more conversations its closer to 10 maybe
What software are you using
This is one of the best videos on prospecting
Platinum content and advice. Thank you!
Hey real estate agents I’m a hard money loan officer I sometimes cold call agents. Any tips? Thanks
Just be yourself, detach from the outcome
Asking a real estate agent whether you should buy a home right now is like to asking an alcoholic whether they think you should have a drink lol. Homes in my neighborhood that cost around $450k in sales in 2019 are now going for $800 to $950k. Every seller in my neighborhood is currently making a $350k profit. Simply unreal. In all honesty, deflation is what we require. The only other option is for many people to go bankrupt, which would also be bad for the economy. That is the only way to return to normal.
Home prices will come down eventually, but for now; its best to offset some of your real estate investments and get into the financial markets or gold. The new mortgage rates are crazy, add to that the recession and the fact that mortgage guidelines are getting more difficult. Home prices will need to fall by a minimum of 40% (more like 50%) before the market normalizes. If you are in cross roads or need sincere advise on the best moves to take now its best you seek an independent advisor who knows about the financial markets.
It's often true that people underestimate the importance of financial advisors until they feel the negative effects of emotional decision-making. I remember a few summers ago, after a tough divorce, when I needed a boost for my struggling business. I researched and found a licensed advisor who diligently helped grow my reserves despite inflation. Consequently, my reserves increased from $275k to around $750k.
This is striking! could you share info of your advisor, please? i'm in dire need of asset allocation and standing at a crossroads, whether to sell-off or keep holding my positions, my portfolio is retrogressing bad as of late
Well, there are a few out there who know what they are doing. I tried a few in the past years, but I’ve been with Margaret Johnson Arndt for the last five years or so, and her returns have been pretty much amazing.
She appears to be well-educated and well-read. I ran a Google search on her name and came across her website… thank you for sharing.
Thank you Brandon
Excellent
Yes 🎉🙌🏼
My struggle is how do you keep track of all these leads and follow up with
They make apps for that or you can get a pen and paper and write the stuff down
You write down the name, address, phone number and email with a note stating this is when they would like to sell and there you go you have it tracked. Sounds like to me you just expect it to be done for you. The follow up is easier then that it's called you call them back
I know one thing without the Internet 90% of these so called agents would be working at a fast food chain because they don't socialize. Apps and the Internet literally have everything you need to make sales. Hell I sell houses without the Internet called social interaction I get my lazy ass up and go talk to people. Last week I helped a UPS driver purchase apartments that was going through a divorce. Would You like to know how? I saw a UPS delivery track pull into my neighborhood to drop off packages I walked up and asked him if he could take two of my packages to the distribution center. He said yeah and we sat out front for 30 minutes talking that made me a sell. you people are too scared that I now understand why almost 1 million will quit when the lawsuit settles
I'm not hating on nobody but if you become a real estate agent. And you don't know how to do none of it then it's probably not the profession for you if you're not going to put in the initiative to make something out of it