A Guide to Image Rights in Football
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What are image rights? Originally they were part of a player’s contract, when playing in Italy in the 1990s, to reward a player for their off-field exploits.
They have become a lot complicated since then. As Nick Harris explains image rights are now so complicated they have led to HMRC restructuring tax allowances, transfers being left incomplete, and even prison sentences to some of the game’s greatest players.
Illustrated by Marco Bevilacqua.
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#ImageRights
When a smirking mourinho would set you back 100k
1/4 season (before the inevitable sacking) @ 400k p.a.? Still sounds pretty reasonable to me. 🤷
This was genuinely mind blowing, as I’m sure many like myself didn’t truly understand the working of Image Rights
You should see the case law for wider image rights
I categorically concur.. a real eye opener!
JAIL TIME.. Messi, Sanchez WOW!
I know suspended sentences but still… meanwhile Sky Sports just want to extort & censor the lot! 🤫
They really Disgust me!
@@iMannyFest why would jail time be relevant to image rights? This video is a rather over simplistic, and missing key concepts- one of the poorer videos from the channel
@@matthewmcnerlin231 in your Dunning Kruger Effected mind yes..
I’m sure! 😏
@@iMannyFest Unfortunately for you that nonsense that is psychology (such a laughable subject) I have an extensive legal education and have written on this topic on many occasions. I believe that you have demonstrated your own effect. This is a civil issue, and therefore jail time is not warranted. I can educate you on image rights if you are capable? My credentials are apart from professional exams are a LL.B, LL.M and an impending PhD in law so perhaps be careful my dear child in who you are insulting
Quality content and animation as usual. Where else would you get weekly animated video this high quality and more importantly, a drawing of Mourinho's face on a perfume called 'Parfum De Mou' and on a ring. Appreciate the videos you put out Tifo!
The 'club' and 'player' caps being illustrated as hats was funnier than it should have been 😄
Love the coffee-shop jazz music. Tifo strikes again with another masterpiece ⚽⚽⚽⚽⚽⚽⚽⚽
There's something profoundly sinister about a club being able to own a player or manager's picture, signature, name, etc.
It's not like he wasn't paid millions in exchange
@@StyledObject that’s true but also not the point
It’s a worthwhile point
@@typicalnewyorker5993 it’s true they make millions but also true that clubs owning their entire image is sinister
This makes me think of the stuff that WWE did for decades. Apparently the talent contract says they own the stage name, real name, autograph, etc. etc. It's insane.
These are the type of videos which I love the best and what made this channel great in the first place.
Truths.
So basically this is similar to an IT contractor earning through his limited company as against being a perm employee at a company (at least before ir35 was enforced strictly this year).
In the very reductive concept of either using image rights, or paying yourself through a limited company, as workarounds to minimise the tax you pay on your income, yes. However, an IT contractor probably won't be getting paid small amounts to use their face, name and associated brand on company or third party merchandise and advertisements though, as a professional footballer would. Image rights also have the 20% of total income cap, I don't believe (before IR35) that there was a cap on the income you could earn through using a limited company to filter your income from an employer.
So this explained why we have Man Red, Man Blue, London A…in PES
I really miss "click the link in the description to try it now"
"Parfum de Mou" sounds like something a twitch streamer would sell.
Is it income? Yes? Then why would it be taxed differently?
Because taxes aren't the same for direct income and businesses.
The direct salary is seen as personal income while the image rights money is seen as a company income
2:30 That's odd - I don't remember anything in the news about a spate of people being barred from passing 'GO' and collecting £200.
So now I begin to wonder...that ridiculous Ronaldo goal celebration is more than likely done so any image taken and circulated of him, he will make further profit off?
Oh, Tifo. Doing my head in first day of year to last. It truly needs no new information until 2022. I mean, I still catch myself singing "Points are bad. They're really, really bad..." 6-months later. Makes me chuckle, but that's besides the point. Happy 2022 to you all. I'll have a long lie down, and reset for the new year's goodness -- that will no doubt be arriving. Cheers.
Yes
hate how much this reminds me of the Dybala move, sigh
Absolutely mindblowing
Maybe the most necessary video explainer in football
Remember when zlatan ibrahimovich said he wasn't aware of who sold his image rights to EA sports for FIFA
Very informative video. Thank you tifo
While the content is normally in-depth, there are glaring omissions, missing context and the lack of knowledge on image rights as a whole. This is an extremely basic video
I love that Logitech F310 controller 🥰
*Very much appreciated.*
This is impressive.
Soon clubs will have contracts of the players souls
Really interesting. But aren’t you worried about using drawings of footballers like Ibrahimovic in your videos? Surely, as these videos are monetised, I assume, you are benefiting from their image as much as on a computer game. So does Tifo have to pay image rights or does it not count in this case. Genuinely interested in this!
I'd assume there are three key factors. Using drawings means the only debate is about use of image (and not copyright when using photos), the images are used within the range of fair use because it's commentary (which generally allows you to use material you ultimately shouldn't) and finally because it's not using the image in the same way as image rights companies. Image rights is all about using the association with a player to sell, here the video is about football with the images being used as illustrations not selling points.
非常喜欢你的视频! 爱你
Doing IRC contracts first is mind blowingggg
A rather simplistic overview, but a decent approach to convey to those without a legal background. The analysis lacks the other spheres of image rights that lead to the content in the video which is extremely vital to the understanding of how these elements come to be.
Top video today chaps 👏👏
Hi Tifo what animation platform do your use
I love the fooseball endings.
muy bueno !!!
That man u player at 2:58 is looking a lot like pewdiepie
Beckham *
🤔
And if player decided to be paid in bit coins or its equivalent?
Muy bueno amigo
Arsenal: Harbingers of change
The WM formation
Arsene Wenger's focus on diet and nutrition
Image rights
Wengerball
I'm not even surprised to know this exists at this point. Pretty sure some club is going to end up paying a whole billion for a player and his whole complete set just a couple years from now.
Damn good video
With all this in mind, are Tifo ever at risk of being sued by a player as a result of one of your videos? Is safely bypassing that something that you actively have to look at as a channel?
Thanks
Good videos
Why upload at 7am?
Morning vid for some I guess
Muy bueno
Surely the prison sentences were suspended that's why they haven't served any time in prison? They will if they do anything else wrong. Mentioning that would have been wise as otherwise it gives the impression they got off because they are footballers. In fact it is very normal for these kind of sentences to be suspended if it is a first offence.
Concierge music.
Rich people are always finding ways to ensure they get more money and dodge more tax.
The majority of taxes goes to other rich people: politicians. Rich x rich
Wait until footballers’ images are turned into NFT’s…
Rugby team Warrington wolves did that
John Terry bought his wife an NFT for Christmas
Aurelio DeLaurentiis disapproves of this video.
Is there is a real dichotomy, between asking me for money and your beautifully delivered video's?
Please do a "What went wrong with Everton" video,
As an Everton fan since David moyes left for man utd it's been a revolving door of managers, huge money has been spent, and a lack of focus on our academy. I am personally rafa in, we need stability and a clear vision, and a revolving door of managers makes it very difficult to keep a clear transfer policy and sacking benitez will just be pointless, I don't believe many managers in the world will of done much of a better job than benitez this season, with injuries etc, and we've had brilliant managers like ancelloti and still underperformed. I believe the issue isn't rafa, or any managers, but Moshiri. He is absolutely clueless, chucking huge sums of money at players who've completely flopped, when we had David moyes for 6 years, we consistently overpeformed, and even finished top 4, and we had a transfer policy of signing cheap, wasting no money and getting in players who fit in our system, For example Seamous Coleman for £60 000 and went on to be a club captain and one of the best right backs in the league in his prime, same with baines and many others. But since then, 6 managers in as many years and our best finish being 8th, moshiri needs to back rafa and keep him for a long term project, although it may be a meme, "trust the process" it clearly works with arsenal being a good example.
If you did a video on this it would be really interesting
I agree
So players get 45% of their contract salary taxed? Say you earn 100k p/w they actually take home 55k?
Not really, no. The highest rate of income tax in the UK is 45%, which is paid on amounts earned through employment over £150k per year. Below that, you get a tax-free allowance of £12,500, meaning that anything you earn up to £12.5k per year does not incur income tax; anything over £12.5k per year up to £50k incurs income tax at 20%, and anything over £50k up to £150k is taxed at 40%. For footballers earning millions of pounds a year, they will pay income tax of 45% on the vast majority of their salary, so the total amount of income tax they will pay will be close to 45%, but always slightly below due to the lower rates incurred at lower levels of earning.
However, you also have to consider that they will also pay national insurance contributions on top of their income tax, which is more complicated than income tax to calculate but will reduce their take home pay by a few %, and any pension contributions they make will be deducted from their pay before it is taxed, meaning their take home pay will be less than 55% of their quoted salary.
@@jubbujzulu Thank you
Surprised you used Pogba’s pic everywhere instead of legendary Sangare.
Evelyn and Jocelyn 😄
i hate nfts🤢🤢🤢🤮🤮🤮🤮
ok
This video has absolutely nothing to do with NFTs.
Sensible transfers
NOW!!!!!
Think of it like this.
A club owns your PERFORMANCE, you get paid to perform.
A club doesn’t own your FACE. You’re not getting paid to look good, you’re not a model, you’re an athlete, you’re getting paid to perform your best using the best facilities, training, coaches, etc.
So, a club has no right to use your face so they can make profit. A club gets millions of dollars as a reward for creating a good football team.
Thanks helpful🙏
Less image rights and more training and goals, Pogba
Stupid, the club should own the image rights if they're willing to pay the players exorbitant wages. The ability to make commercial income off the player should be included in the contract.
Players would still be free to sign their own endorsements separately.
They should be allowed to come to any voluntary arrangement they wish
Who should own the image rights is kind of missing the point. The fact is that not a single footballer would care about image rights for a second if it wasn't an opportunity to dodge taxes.
@genuine guy this is the answer. I sell my employer my hours of labour, not my image. Same applies to footballers, it’s just clearly their image is a lot more valuable than mine
@@joepiekl I though Image rights were about monetising yourself and creating another revenue stream? Different income should be taxed differently.
A club doesn’t own a player.
That’s slavery.
Tottenham are so stingy
I literally just type tifo on fifa 🤣
and it is just going to get crazier with the rise of nfts
As a spurs fan, this video triggers a bad memory
wrong title - you dont describe image rights - you describe tax fraud
so if we make Arteta memes, we have to pay his image rights ?
No because it falls under fair use
Contacts should be: “You only play for us for X amount of years and you’ll receive X amount of money per week. Yes or no?”
International footballers are not average people winning minimum wage and in no way should not and would never again have such simplistic contracts. When big money is involved things can never be this simplistic, details can make a huge difference ( from someone who is studying Tax Law)
@@Random17Game Use BTC instead of money, there you go a less simplistic (and inflationary) contract
@@sergiowinter5383 Bitcoin or whatever altcoin is not very relevant to the level of detail a contract of a big player needs to be
i am very surprised that the top tax bracket in the UK is 45% and that that top bracket is so damn big.
Basically all of the Premier League qualify which is fair but they are taxed the same % as the top CEOs and billionaires in the UK which is clearly ridiculous
It’s 45% of anything over 150k a year, it’s not exactly awful
@@philthornton1382 Especially considering that monthly take home from £150,000 is still £9,555/month aka, what someone on a total salary of £21,000 (~1400 monthly take home) makes in 7 (SEVEN) months, I think it's fair
@@philthornton1382 im not saying 45% is bad for the prem players yea thats fair im more of they should tax more those who make much higher than the prem players the ones who makes hundreds of millions a year compared to the few million a year most prem guys make. Maybe 55% for those ones but other than that 45% is pretty fair rate
These whigs of the judges are so ridiculous 😂
Are the drawings on this video subject to image rights? 🤔
Doubt it I'd assume there are three key factors. Using drawings means the only debate is about use of image (and not copyright when using photos), the images are used within the range of fair use because it's commentary (which generally allows you to use material you ultimately shouldn't) and finally because it's not using the image in the same way as image rights companies. Image rights is all about using the association with a player to sell, here the video is about football with the images being used as illustrations not selling points.
Nobody is making money off you in FIFA Zlatan! You haven't been good enough to even notice for 5 years. I'm pretty sure your character instantly retires when you start career mode.
Imagine being sat there on 250k a week and thinking about not enough, let's starve the system rhat supports millions of hard working people on the breadline
Let’s not act like sponsorships and tv deals and investors doesn’t exist and solely make money off of the labor of workers.
Stop it.
At least they do something while not robbing the population directly, like politicians do
Thank you for calling Internazionale by their proper name, and not saying Inter Milan 👍🏼
Yooo
Pogba is the goat hope this helps