Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound
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- เผยแพร่เมื่อ 27 ก.ย. 2009
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TEDx Puget Sound speaker - Simon Sinek - Start with Why: How Great Leaders Inspire Action
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I have a dream, not I have a plan! Awesome!!!
Steve Saunders: I like the way you succinctly summarized this presentation.
@@hardcoredoom5892 I learned a new word thank you chief
smh......
@@hardcoredoom5892 ujjxkjx jixxn x 1³q32o1p1i3nk.vv brllluzoq qqqq
@@hardcoredoom5892 I didn't connect the dots in this way until you did. Thank you very much!
Even after so many years, this talk by Simon will always be relevant and inspiring.
Agree. Just watched it for the first time.
I've attended a session and they referenced this talk. It is also my first time.
So true..
Its in my list called "Don't Forget to watch it Again"
This is very true, however the same cannot be said for office max.
We read the book for college this year, and my mind was blown. I have already begun applying this to my life. It is more relevant now than ever.
This speech is beyond me. I'll definitely re-watch it many times. I'll keep re-watching it until it truly sinks in.
"People don't buy WHAT you do, they buy WHY you do it." He knows the power of this sentence because he deliberately repeats it.
he's got a gifted voice. also brilliant speech.
I loooove his voice. It's so soothing
he's hot
Roger Love coached him so we can't resist the love for his voice
I don't understand why it's "gifted", or the speech is brilliant. His voice is UNOFFENSIVE, but it doesn't make me swoon. IF you can keep your audience from falling asleep, you've accomplished something! Vin Skully had a soothing voice.I'm also not so sold on his hypothesis either. But everyone here seems to be swooning over him. The examples he chose fit his hypothesis, but my Senior year Economics Professor started out the quarter with "you've all studied the laws of supply and demand, plotted charts and determined the optimum price points, studied macro and micro economics, but the truth is that none of that data exists out in the real world. What you've been taught is how firms behave - as IF that is what they were doing. The equivalent would be if you went to college to be a pool player, you'd be taking courses in physics and geometry, but that's not what the professionals did. If you wanted to get a degree in auto racing, you'd be taking courses in physics, solving simultaneous equations, and so on, but they don't. They drive. And the truth is that it's the risk takers - the ones with a little different approach, that are the ones that are successful. And the majority of new firms fail. Risk takers even moreso. SO the number of very successful businesses - is a very small number. Many more fail than succeed. But if you happen to be that fortunate one that hit the right combination, you might be the next Apple or Tesla. Lastly, I was directed to this talk by a friend at work after I was telling him about how important it was for me as a kid to know "why" with regards to rules we were given, and that I always explained that to my kids, and never had to repeat a single rule that I'd explained so they understood why. But I'm not buying it here. In fact, management in my aerospace doesn't want to know why. They just want the answer they asked for. Or they just want my question, they don't care why I'm asking it. I'd like to disagree, but there's an expression: "He who has the gold, makes the rules." The examples he gives of "why" I'm not guying. The Wright Brothers didn't build a plane because of "Why". They had an idea, an invention, a CREATION. They simply WANTED to do it. Unless the "why" was so they could fly. lol.
It’s ok nothing different.
I love how, at 10:26, Simon mentions how in "1903 the Wright Brothers took flight"... just as the sound of a plane flying by can be heard in the background.
Magical ✨🙌🏽
I knew someone had to have commented on this.... It's perfect
Who is watching 2024 & WHY.... 😃
🥳🥳🥳 To inspire other people from the heart!
Me
@@pewdiepieDL3 why.......
😅 I am here to remind myself of the thing or two. Prioritisation and the courage are the important things in life. That is why it is important for me to always be brave and to know what is important to me.
Or in other words, I am here to gain courage to work on the things that are important to me, while instead of getting support from others they are trying to persuade me to go the other way.
Hey, this made me think. Maybe I should just find a better way of describing my why to them. They just "don't get it" now. How about you?
@@lampyrisnoctiluca9904 Hii, you should read GITA. Trust me GITA change your life.I am a Indian student. What are you doing now.... & you are from which country......
September 2022 it is... and it still blows me away how good he drives his point home. Amazing!
Just found this video in October and I can say the same!
A very good talk indeed
How are you not Offended by how he Diminished Martin Luther King Jr?
Did anyone else notice that at 10:27 when Simon says (haha!), "The Wright Brothers took flight," that a small engine plane could be heard at that exact moment??
OMG that's freaky!!
Eadie Camp that was fucking nuts! Synchronistic to the max! WoW
good observation!
This guy had a direct link to collective consciousness.
I thought it was inserted in post-processing :) but then another one is heard, later on.
“He who has a why to live can bear almost any how.”-Nietzsche
Good point!
yet Nietzsche suffered from depression and dementia and maybe schizophrenia so there is that.
@@Mark_James_Hill It is not true. He suffered alienation long after creating awesome work and ideas. You should not condenm Jordan Peterson for his depression the same way.
Also I think it was Victor Frankl in “Man’s Search For Meaning.” But I could be wrong
@@briankelsch9833 yeah you are right. Not sure about Nietzsche
Tesla showed me this as part of their training program.
They absolutely nailed this method
Viktor Perez Wow, I really love Tesla
Well yeah
Elon and Simon are probably good friends
Tesla are overrated cocksuckers.
@@Amadeus-ms9lt that was absolutely unnecessary
@@khaledharoun6645
No.
I've never felt the need to listen, learn, rewind till I absorb every single word. This is just a goldmine, easily the best TedTalk on business and human psychology I've ever seen. Thank you Simon
watch again -> *biology 😂
Golden Circle Goldmining has a nice ring to it.
@@NilsDecker psychology is the study of human behavior AND psychology has a biological approach focusing on the brain, among other things. So yes, psychology.
Its the best TED video I have ever seen....it was worth watching & has changed the way I think & do work. Thank you Simon!!
How inspiring! How very reassuring. The 2 "inner circles" of the brain are also get informed by the whole of the body especially the gut and the heart (vagus nerve)....so the whole system is behind the "why"..... Thank you.
Krishnan
Paw patrol
Me, too.
Oh my God, right?
I've watched this video 10 times - I learn something every time I watch it.
Just read the book
Bro, watch once carefully 😂
@@thestartupfounder8855 Changed perspective = different on rewatch.
It's crucial.
No you don't...
You didn't learn anything.
He literally says Nothing...
People don't buy MP3 players anymore because they're obsolete. Your phone has It built in. But the bigger reason is Streaming... It has nothing to do with Apple or Dell being the better Company who cares more about MP3 Players..
“We follow those who lead, not for them but for ourselves”
For Both
"Find your why and you'll find your way!" - John C Maxwell
There is only ONE way, and it ain't yours - John should know this, claiming to be a Christian. I started reading these PMA authors when I was 8 and I'm now 8 times that old. ALL of their material "comes from" the Bible, however, they do "wrest (twist) the scriptures" somewhat. They all copy each other and come up with a "new" mix of the same things. It is good for folks who must be EXTERNALLY motivated, a large market. The "faith healers" do the same, saying you did not get your healing because you did not have enough faith. "It is God that giveth thee faith". Therefore, they do blaspheme much. Listen to Godly men who prove their faith by their works (James) and read good books by dead preachers (Spurgeon etc.) and some who are still alive and have been studying and preaching/teaching for at least 40 years.
i could listen to this guy all day
Why?
New Chap because i find his voice pleasant and i like the way he uses words
+Notta Gonnatellya हींदी
Absolutely
Psychic not me!
Insane synchronicity of an airplane flying overhead outside at 10:29, "...the Wright Bros. took flight..."
yeah I noticed that too and for a second I thought it was made on purpose, like a sound effect!
+Steve Allbritton I noticed that too - CRAZY
lmao, I didn't notice it... good catch, Steve..
I scrolled down here to make the same comment. It was really beautiful and sort of poetic for me.
Oh, I thought he showed something on the screen at the same time.
This video is a great reminder that we all have a power to make our dream come true , keep pushing yourself no matter how hard it may seems.
Learning! I wanted to make a genuine connection with like great minded people , I wanted to to be held accountable , I wanted to make difference.
"People don't buy ,what you do , they buy why you do it''
I just watched this ... again ... for the "I don't know how many times" and it still rings true. may be more relevant in today's world than when it was first created in 2009! It is truly inspiring and motivating. Simon Sinek is a genius!
"maybe more relevant in todays world" 100% with you on this Rosemary!
I just watched this after a programme on the discovery of superconductors. Quite a contrast - awe-inspiring insights into the nature of matter on the one hand; on the other hand, a guy drawing a chart with three question words that every three year old knows!
Wish there was a gradient button to click to rate this video 10/10 instead of just a "Like" button. I believe this video is worth 10/10. What do you believe it is worth?
It's more than 10/10, it's Simon Sinek/10 :D
Priceless
11/10
When i landed on my first jobs in sales they made me watch this when hiring on.
@@bowtiedreynard9167😂😂😂
start with why라는 책을 작년에 구매해서 읽었어요. 그런데 머릿속에 그 개념이 떠나질 않고 계속 맴돌고 있네요. simon 처럼 다른사람에게 그 개념을 소개할 수 있을만큼 이해하기 위해 이 영상을 찾아보게 되었습니다.
This man's passion on the subject makes me more excited to hear what he is saying. Thank you
Timeless. It's 2021 here and this speech (and ideas) are still relevant today. Although the mention of Gateway making flat panel TV's or Dell manufacturing PDA's and MP3 players was very nostalgic.
this man literally changed the advertising industry
@@domf7705 ⁰
I believe knowing your core values and working from the inside out makes life meaningful.
💯 agree
10 years later, this TEDx Talk still remains valid and in use!!!
This is One Inspiring Speech that is going to be Relevant FOREVER regardless of the generation.
This Ted talk has literally changed my life
how?
@@arnaudbrubacher you're supposed to start with "why?"
We SHOULD have the opportunity to hear the deserved applause he got. What a amazing speech, can't believe I have heard this video amazing almost 8 years after it was published here. Thanks for the open information! Thank you Simon Sinek for that.
This is just as cool a talk today (July 26, 2021) and still spot on as it was when I was there at the TEDx Talk in 2009.
What Simon is teaching here is more than just rewording. Is more than just reversing our logic. It’s about making true change in how we navigate the world, and being able to make the tough calls to stick to our beliefs. Anyone can rewrite a mission statement, but only few can lead by example.
Amazing synchronicity at 10:28
his style, voice and mannerisms remind me me so much of Ted Mosby from how I met your mother
A true Ted Talk...
Reminds me of Meryl Streep
Fantastic combination of Apple commercial and evangelical church worship. Just outstanding.
got to love that when Simon says "and the Wright Brothers took flight" 10:26 you hear the sound of an airplane fly over...like the spirit of the brothers is in the room
To Simon Sinek,
Thank you. The art of drawing inspiration is confused with the temptation to drown in facts. People act on purposeful concepts. In my limited experience, I have observed two worlds. One that focuses on the results and the other focuses on the process. The result happens to be a consequence of the purposeful process. Both worlds are necessary, but the one that inspires action is the one with purpose. In your example, Langley showed the shallow temperament of the one that chases the carrot, in contrast with the Wright brothers' passion towards their purpose; bringing them victory inspite of the odds being stacked against them.
This contrast between the pursuit of excellence and the pursuit of results explains the reasoning behind inspiring achievements. The pursuit of excellence does not expect a result and it does not sway towards probable odds, it just doesn't accept mediocrity. That's why, the pursuit of excellence has no limits and so do the achievements of the ones that pursue it.
Start with why and end with the endless pursuit of excellence.
Sincerely,
Nikhil Nambiar
Mr Nambiar, you put it very well.
I think you did justice to his invaluable words :D
I really liked how Simon broke down how the "what, how why" into examples with Apple to really drive his point home. Simon got his point across with the having a purpose in why you do things. Making sure you believe in the things you do will make you go farther in life. I definitely think everyone should hear this. It is great for explaining how to market and draw people into what you are selling or believe in. You have to be that 2% "the innovators" to be first.
This was one of the most interesting and inspiring talks I’ve ever heard!!! I was so glad I stumbled across it.. Thank you so much for your insight. I hope you continue to bring us this kind of powerful information!,🙏🏽🙏🏽
Came to this today! and my oh my, gold mine. Can't believe this was 13 years ago. Every single word makes sense. A thanks will never be enough for a resource as great as this.
I like that quote you said, "What you do proves what you believe."
Jesus said, "A belief without acts is dead."
If you believe it's good to have a clean room but you never clean your room, then you're proving that you actually believe that everything else you're doing is more important than cleaning your room.
Actually, it was the apostle James (Jesus' half brother) who wrote, "Faith without works is dead". Your statement is equivalent, however.
This guy is eloquent, loaded with information and delivers it well.
Were you not offended by how he talked about Martin Luther King Jr? Diminishing his Importance of that Day?
I like how he mentioned that great leaders are inspirational to those around them. I also like how he mentioned that “people don’t buy what you do, they buy why you do it.” Very well spoken!
I Enjoy every minute of this guy speaking…
I am speechless... amazing information.
Simon Sinek Deserves the Nobel Peace Price of Tedx Talks
Such an inspiring and transformative talk about "Start with Why".
This is such an inspiring video. Everything what he said makes sense and I am going to use this way of thinking in my life. Thanks Simon!
Timeless message. I may have heard it years ago, but it still illuminated my surroundings when a trainer showed it to our group last week. Great analysis!
That's why it's also cool to know that - ultimately - when you help someone else, you're helping yourself. Likewise, when you help yourself, you're helping everyone else.
Zig Ziglar said decades ago: "Help enough other people get what THEY want, first, THEN you will get what you want." See how they all just throw the same stuff into a mixer and pull out something "new"? Solomon said, "There is NOTHING new under the sun". Wanna argue with HIM? Not me. :-)
Definitely changed the way I think, love this talk. Thank you!
This is probably the 20th time I've watched this and I'm STILL learning. Thank you Simon Sinek!
What an extraordinary, revolutionary but simple to understand
A classic lesson for generations to come. Thanks for sharing!
I'm watching this in 2018, 9 years after and I think I've watched this video over 100 times. I use his golden circle theory for all my business presentations, elections speeches, award ceremonies, everything. So happy I found this.
“People don’t buy what you do. They buy why you do it.” Wow!
6:00 onwards is the fire 🚒🔥
This is one of the best talks I’ve ever watched on TED. Thanks for doing what you do Simon.
TED talks have always inspired me.
Thanks TED organization for finding all these successful or if not but still talented people to teach us with their experiences and ideas.
who’s here in 2022 and watching this video again (even though the camera quality isn’t even the best) because this ted talk is just that valuable?
This is still, in 2022, an epic talk. Love it on so many levels.
Summary: "People don't buy what you do, they buy WHY you do it"
You need to give people a reason - a WHY to your service or product. People can understand benefits and features, but it won't change their behavior. "This textbook about Japanese language has 1000 vocabulary!" Is no where near as good as "We believe learning a language should feel natural and anyone can learn a language in 6 months. Our material has..." etc.
Great example!
"..We believe learning a language should feel natural and anyone can learn a language in 6 months"
This is still a seductive feature set:
1. ...natural = easy = ease of access (pedagogy/style)
2. ...anyone can learn = populist appeal (who is it for)
3. ..in 6 months = how long will it take? (amount of time for pay off)
insightful
Now I wanna learn Japanese
+crush3r63
The key difference is, it appeals to what people want. It's not just a cool gimmick, people actually understand how this product will affect them.
I BELIEVE in the power of this video, I am going to apply it in my day-to-day life by focusing on personal and professional relationships!
No doubt. The content is very valuable. What scares me most is that A LOT of managers see this as something completely new, even today (2022)! What did they learn at college in their management classes so far???? No wonder that a lot company change their managers every 12 months and people loose their jobs bc of mismanagement. Educational institutions need to rethink how and what they teach in generell. Somebody agree?
Still brilliant. Brilliant then. Brilliant now. Many times these talks don't age well... Simon however, brought ageless content. What a gift to live at a that the greatest among us can be accessed, for free, for eternity. Thank you TedX! Cheers!
Wow. This is like taking a fresh breath of air. Totally inspiring, with class and intellect. I admire Simon sinek a lot.
Great talk. This talk is hitting me on a new level every time I watch. Have been journaling into the why I my life story a lot and every time I come back to this, the understanding grows deeper.
By asking the Why question you are in essence including the audience in your vision. Its the difference between story and poetry! Great talk, never gets old.
Who are here to watch Simon Sinek after being inspired by his book “START WITH WHY”? ♥️ Currently reading!
I've read the book. And all I can tell you is that IT IS AN AMAZING EXPERIENCE ! Thank you so much Simon for sharing this revolutioanary concept. This speech sums up the main ideas, I can't wait to read more of your books and watch your futur speeches. Good day everyone :)
@@AB-jp2eb start with why by simon sienek
Whats the book called?
@@EdwardHazell it's "start with why"
This video is a great reminder that we all have the power to make our dreams come true! Keep pushing yourself, no matter how hard it may seem!
No matter how many times I watch this, everything I see it, I get goose bumps and inspired. Thank you Simon!!
This book is reading by my friend now I inspire ❤
every once in a while I watch this video again, always inspires me
An absolutely astonishing presentation. Rarely have I heard so much wisdom covering so many areas. I love his repeat of the mantra that
"people don't buy what you do, they buy why you do it". He makes the point so clearly and so dramatically, it's astounding to think that it's not common knowledge. This video is essential viewing for anyone wanting to run a successful enterprise.
So true, I believe this speech will change your perspective in the way you see the world! :)
One Love!
Always forward, never ever backward!!
☀️☀️☀️
💚💛❤️
🙏🏿🙏🙏🏼
This is the best Ted Talk video of all. I am thinking of implementing this thinking process in my work now. Thanks Simon !!!
DB
Fully Agree!!!!!!!!!!!
18 minutes well worth watching. thank you so much! :)
Wonderful to remember why I am doing what I am doing, inspirational and appears so simple.Many thanks Simon
One of my favorite TEDx Talks.
This is the most eye opening speech I ever heard !! Thank you Simon
This has really struck a chord with me. Thanks for sharing it.
Powerful message and closing words.
I’m sure I’ll be watching this again!
Here for my annual viewing of this video. Still rings true and still is so inspiring after all these years.
Thank u Simon. ..I'm from India and this speech was awesome. So inspiring!! So true. I'm a dental surgeon and I'm going to implement what you said from NOW THANKS
Absolutely brilliant! Super eye-opening! This is the THIRD time we've seen this and each time we see it differently! THIS TIME we FELT it! The evolution has helped us to see the WHY :) Amazing!
This is a perfect talk on every level, really... At 10:23, when Simon Sinek mentions the day the Wright Brothers took flight, the microphone records an actual airplane sound :) Even that was so perfectly timed.
Great video, I love when he talked about the wright brothers, and how persistent they were in achieving their dream. Most things in life that are worth anything will be hard to achieve, and we see how important airplanes are in today's society
One of the best Ted speeches. Congratulations !
Still one of the best TED Talks out there. His message and way of communicating that message is absolutely amazing
"Start with why" great book.
This speech is gold. I love it. Thank you for making this happen and putting it up here.
Thank you for this incredible presentation. It really inspired me, to re-evaluate my thinking.
I love this mans mindset so very much, it’s so very exquisite ✨
If today's politicians operated on the "I have a dream" mentality rather than "I have a plan," I believe the world of politics would be transformed. Ambition, vision, and drive are so much more appealing than self-glorification, pride, and unrealistic promises. This is something I can get on board with, thank you Simon!
Magnífico, magistral charla!!! Que gran comprensión acerca del liderazgo y los fundamentos de las acciones que emprendemos
This guy is incredible. Thanks for this invaluable advice.
Amazing.. the best TED talk I've even seen so far. The speech was so well made, but his voice helped too!
I love this Simon Sinek talk. I watch it when I need to be inspired again.
I listen to this again and again. "WHY" leads to something miracle, indeed.