thanks for sharing, it is immensely helpful in understanding the process of creation and giving reasons for especially why not to use a fictional character
i'M in the phase of creating personas and found it that i barely have demographic information and psycografic info .Now I now what types of question to ask in my second project , Thank you !!!!!!
Question: when asking questions to find out about their behaviours and goals, should this always relate to their career? Or to the area that you plan to launch a product in? (EG; if it's a food brand, should it be focused on their eating habits and weight goals?)
Nice, a lot of useful information, but please, add the photo as the LAST element of the creative process, an image influence too much the character that you are building. The personality will let you know her name, quote and finally her image.
How will employee personas differ? Should I capture similar kind of data related to personal life, or rather focus only on my problem statement as it feels like I might be deviating if I capture too much personal information?
I have another question! why pain points and goals are from her personal life? and not related to the app? end goals where the user needs to accomplish when using the app we creating? very confuse I watched other videos and half of them focus in personal life like yours and other videos saying that should be around the problem we trying to solve. Thanks
Both. There are professional organisations out there who audit products and give reliable data in a centralised location (like the Baymard Institute). But in order to understand their own customers better, UX researchers use tools like Hotjar or Content Square to observe and measure the effectiveness of a product's design on their own customer base
Do you interview a random group of people or similar groups of people who can support your thesis? what if his/ her goals are not related to the job at all? How do you make a correlation in that case?
I like the video, but I don't understand why the Myers-Briggs-Personality Test is still being used that often in UX and Product Managment, as it has a questionnably validity and reliability. There are much better, scientifically superior personality modells like the Big 5
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This is one of the most helpful videos on the topic of User Personas. Thank you for explaining it clearly.
Qq❤1
thanks for sharing, it is immensely helpful in understanding the process of creation and giving reasons for especially why not to use a fictional character
Thank you. I found this very helpful. I am taking a UX Design class on Coursera and I did not fully understand this concept until now.
Great to hear!!! You got this!
Yeah me too
This a pain point too
I just got into ux and I didn't see personas as useful...but this video clears alot. Thanks a ton!
Great to hear! If you have any new video suggestions we are all 👂
Thank you so much. I'm in college right now going for a nano in marketing. I have been stuck for days until I found your video thank you so much!!!!
So happy to hear that!!
This is great information, well presented and thorough. Thanks!
i'M in the phase of creating personas and found it that i barely have demographic information and psycografic info .Now I now what types of question to ask in my second project , Thank you !!!!!!
So glad it was helpful!
amazingly explained
Thank you
super helpful thanks!
Thanks for sharing
It's very helpful... Thank you!
Question: when asking questions to find out about their behaviours and goals, should this always relate to their career? Or to the area that you plan to launch a product in? (EG; if it's a food brand, should it be focused on their eating habits and weight goals?)
great insights
Nicely explained
Very helpful
Nice work
How would you do it for something like a Hospital? All sorts of people come in.
Great video!!! Thankyou so much
Thanks! If you have suggestions for future videos, we're all ears :)
Nice, a lot of useful information, but please, add the photo as the LAST element of the creative process, an image influence too much the character that you are building. The personality will let you know her name, quote and finally her image.
Great point!
How will employee personas differ? Should I capture similar kind of data related to personal life, or rather focus only on my problem statement as it feels like I might be deviating if I capture too much personal information?
I have another question! why pain points and goals are from her personal life? and not related to the app? end goals where the user needs to accomplish when using the app we creating? very confuse I watched other videos and half of them focus in personal life like yours and other videos saying that should be around the problem we trying to solve.
Thanks
Thank you for the info, its really helpful. I did not find the link about Personalities test, where can I find it?
Here's the link to a person test! www.playbookux.com/persona-interview-questions/
Please which app did you use in creating your User persona?
Should the pain points intersect with the main objective of my project?
Do UX designers have to collect user data by themselves or the data they collect from data analysts?
Both. There are professional organisations out there who audit products and give reliable data in a centralised location (like the Baymard Institute). But in order to understand their own customers better, UX researchers use tools like Hotjar or Content Square to observe and measure the effectiveness of a product's design on their own customer base
Do you interview a random group of people or similar groups of people who can support your thesis? what if his/ her goals are not related to the job at all? How do you make a correlation in that case?
WHAT IS THE NAME OF THAT PERSONALITY TEST.. I AM HAVING ISSUES HEARING WHAT YOU ARE SAYING
Myers-Briggs personality test
I like the video, but I don't understand why the Myers-Briggs-Personality Test is still being used that often in UX and Product Managment, as it has a questionnably validity and reliability. There are much better, scientifically superior personality modells like the Big 5
This is an outdated way of making personas.
Is it? What's the new way?
@@patrickm.39 Jobs to be done
@@patrickm.39 you need to fuse personas in the velvet room in order to make new ones
A little bit boring compared to the other video!!!