I can tell you are so passionate of what you are talking about because you talk so fast, just so full of passion! Intention, quality and story telling! Got it!
usually when i listen to stuff like these i have to speed them up, but with you i slow you down and take notes - so much value delivered in such density!!
Wow I learned quite a lot here than anywhere else. I’m glad you didn’t just touch on fonts, logo, etc. but creating a complete luxury experience as a whole! Can’t wait for pt 2!
Bro I’m not from luxury brands and apparel but I am a designer turned strategist, and the way you talk resonates so much with me. It’s how I often guide clients in Brand strategy and marketing. Love this. You on another level and like your open, generous and educational vibe.
Yep second that, I’m just starting to create and plan out how I am going to launch and run my brand. I don’t know how to express that luxury street lifestyle or evoke feelings with limited resources especially since it’s right at the start
There's a big difference between luxury and premium brands. Luxury brands are all about exclusivity, heritage, and that "wow" factor, with marketing that’s subtle and super focused on prestige. Premium brands are high-end too, but they're more about quality and value-still great, but more accessible. Also, promotion and marketing aren’t the same thing. Promotion is just one part of marketing, like ads and discounts. Marketing is the whole strategy-research, product development, pricing, and everything else that builds a brand. It’s important not to mix those up!
I wish CEOs were watching these type of videos. It is extremely hard to convey this to companies who think marketing is a 2 week campaing to blow sales up. Great breakdown.
Great value man. Super helpful. Been looking for brands that do things differently and have a unique storytelling angle, you have collated a ton of details here. It'd be great if you can release the next parts of this series on order. Would be really helpful for someone who's building to follow things in order. Maybe you can sell this as a course too, putting all these together in the series😊
By focusing on both product quality and storytelling, they're setting a benchmark for how brands can authentically engage that crucial 1% of luxury consumers
Just want to say how much I appreciate the content you produce 🙏🏼 I come from a engineering background in the space sector but now run a brand with my partner. Everything I know is function driven, but learning more form (branding) through your content 🙌🏼
I feel like the reasons we used to buy luxury goods no longer hold true. I love the feel of well made, soft as cotton. Now that these stores are cutting corners and jacking up prices, young people don't see the value and luxury side, so they're the only ones left to see for themselves. It's sad, and I hope they'll eventually get back to basics and cut down on mass production. There are some knockoffs out there that are very well made now. Recommended *amzclothes*
6 หลายเดือนก่อน +1
The content you put out mate is next level. As an idea, Would be great to make a video on how to put together a team, for an in-house creative dept. In the scenario where you’re a brand and want to build your own in-house creative dept . What’s critical, what’s beneficial or what is more efficient to outsource. ie. I’m an art director working for a “flamingo estate” kind of brand (very similar concept actually) and, because is still a small brand I end up doing from very junior graphic design stuff all the way to social, influencer management, consulting, strategy and even product development. I struggle finding the right help at this critical time on the brand where we launched just recently and I need to take stuff off my plate. This is prob very hard to adress from your standing point, but any video on how to build creative teams for in-house creative depts would be insane, and could be interesting. Anyway Thanks again for the content you’re a legend!
Totally - can def hit this and the short answer is the most important people to bring on isn’t the perfect slot, it’s the slot that you have someone that can take work off your plate right now. If you’re doing everything, plug one specialist in, then another, but their skill and ability to execute for you independently is prob the most helpful versus a perfect team architecture
Thanks Oren & hello from Dubai - mad mad learnings from all your videos but this one in particular. I used to be a category manager at adidas working on Sportswear but I had access to how Originals does world-building and takes that into brand campaigns. Now building a luxury chocolate brand, inspired by Indian royalty culture - looking forward to part 2
Also, would be super interested to know how you would approach launching a brand like this - we're currently planning an immersive pop-up experience, almost building a church/temple/mosque-like setting where people can make a pilgrimage to - for about 90 days and then move to another location.
Amazing content! SO glad I found your channel and immediately subscribed. I’m about to launch my brand this summer and I know I need a creative director to get my brand to where I want it to be in the next few years, Could you shed some light as to how to hire the right one? (where to find them, how to interview them, etc.)
Thank you for this valuable content, do you think having a limited item or a exclusive item helps with luxury brands? Such as a 1 of 1000 piece or only limited for x amount of time. Also do you think it's smart to limit your "hero item" to artificially boost hype or should you try selling as much as possible for the business?
I’ll do a video all on product strategy but yes to the limited and exclusive items. The artificial hype is something i agonize a bit about but it def works
Great video 🎉 You had me at Ambush explaining their esthetics. Jacquemus = Jacqu'euh'mewss ;) (they also spell the euh where he's from) (his grandma said that to Loic Prigent)
Love the new styling. I was going to get the smaller size last year but I watched another TH-camr review and she frankly said it looked like something you’d find at Target… OMG! Also, it was pretty pricey last year. Anyway, I’ll probably buy the new *amzclothes* replica again because I really like the added chain… Have fun!
I’m really struggling with locating my brand given how much im nomad and don’t necessarily want to change that. Production-fullfilment-hq & hires these might all be different locations, how would you approach this?
I’m doing this now - warehouse in North Carolina, I’m in OC, photos happening overseas - I think wherever all it is it’s about cultivating a sense of community with the team. Hooking everyone up with gear getting everyone on video once in a while. I think the best new orgs are gonna be very worldwide. Then wherever you are becomes the creative hub
@@orenmeetsworld Thanks for the speedy reply. Who would you hire as a consultant/art director for a NYC based brand? Any recommendations? Thanks in advance.
Hey orenmeetsworld, really nice video ! I was wondering if I could help you with Best Quality Editing in your videos better than your Editor with good pricing and also make a highly engaging Thumbnail which will help your videos to reach to a wider audience ? Pls let me know what do you think ?
Been watching your stuff on insta for a while and love this longer form content 👍 I have a question about naming of the brand and luxury, I have a great domain and @ for a brand I am working on but because it’s kinda techy and the opposite of heritage I am hesitant in the direction to go with it. I guess teenage engineering has executed a premium product with a name which doesn’t have a luxury feel, but would like your thoughts in this, how would you position a brand into the luxury sphere with an abstract ‘non premium’ name?
Yeah there’s a big difference between premium and luxury (that video coming soon) and even with tech names you can still command a premium price point, which for many is the real goal
It's kinda funny listening all this talking about brands as if they were "independent mompap companies". Arcteryx is a branch of Salomon, that is a branch of Adidas. That's some context that cannot be overlooked. Influencers and tech are a miniscule part of a huge marketing system where the brand is incorporated. You are pretty much talking about the fantasy they sell to consumers, not a valuable realistic approach for someone trying to develop a brand in their workshop. The Ambush example is pretty much the same. Imitating brands is ok, but be aware there's not about taking nice pictures pf product or telling nice stories... is about infusing millions in real physical time and space acquiring marketing.
Hi there, I came here via Instagram and I want to Know your thoughts about luxury and streetwear brands, how this 2 sectors can coexist and how does it works
![How to Make Your Brand Look Expensive [Luxury Branding Tips]](/img/n.gif)
I can tell you are so passionate of what you are talking about because you talk so fast, just so full of passion! Intention, quality and story telling! Got it!
Didn't even realize it wasn't on 2X speed XD. Great info.
usually when i listen to stuff like these i have to speed them up, but with you i slow you down and take notes - so much value delivered in such density!!
Wow I learned quite a lot here than anywhere else. I’m glad you didn’t just touch on fonts, logo, etc. but creating a complete luxury experience as a whole! Can’t wait for pt 2!
Thank you! Trying to dig deeper
Thank you. I'm literally building my brand with you and your videos. I'm here for the long haul.
LFG - any helpful topics let me know
The content you're providing here is so valuable. This is the kind of information that people pay big $$$ for.
Appreciate that - tryna share truly everything I’ve learned along the way!
Exactly!
Bro I’m not from luxury brands and apparel but I am a designer turned strategist, and the way you talk resonates so much with me. It’s how I often guide clients in Brand strategy and marketing. Love this. You on another level and like your open, generous and educational vibe.
Appreciate that so much!
@edujyoung is there a way to work with you?
Man, you are the best, do not stop with this series
Keeping it coming
What content should we make when our clothing is in production and we still dont have samples yet. Apart from doing outfit collages?
Next Sundays video is all brand content- but design content and lifestyle - conceptual and personality based stuff goes a long way
@@orenmeetsworldAwesomeness! Thanks for your insights today. I can’t wait for part 2 next week.
Thanks for replying. Love your content
Yep second that, I’m just starting to create and plan out how I am going to launch and run my brand. I don’t know how to express that luxury street lifestyle or evoke feelings with limited resources especially since it’s right at the start
There's a big difference between luxury and premium brands. Luxury brands are all about exclusivity, heritage, and that "wow" factor, with marketing that’s subtle and super focused on prestige. Premium brands are high-end too, but they're more about quality and value-still great, but more accessible.
Also, promotion and marketing aren’t the same thing. Promotion is just one part of marketing, like ads and discounts. Marketing is the whole strategy-research, product development, pricing, and everything else that builds a brand. It’s important not to mix those up!
Yes I have another video that goes through the difference between designer, luxury etc
I wish CEOs were watching these type of videos. It is extremely hard to convey this to companies who think marketing is a 2 week campaing to blow sales up. Great breakdown.
Yeah it really needs to permeate through an entire company from its inception - or be a shift everyone buys in on
@@orenmeetsworld can you make a video about navigating those shifts in brands at the C level?
Great value man. Super helpful. Been looking for brands that do things differently and have a unique storytelling angle, you have collated a ton of details here.
It'd be great if you can release the next parts of this series on order. Would be really helpful for someone who's building to follow things in order.
Maybe you can sell this as a course too, putting all these together in the series😊
By focusing on both product quality and storytelling, they're setting a benchmark for how brands can authentically engage that crucial 1% of luxury consumers
Loved everything you’ve showed here! I was really surprised about the *amzclothes* coat. Love it!
Just want to say how much I appreciate the content you produce 🙏🏼 I come from a engineering background in the space sector but now run a brand with my partner. Everything I know is function driven, but learning more form (branding) through your content 🙌🏼
🫡
Keeps getting better and better. Appreciate it
Thank you, starting to feel it coming together
I feel like the reasons we used to buy luxury goods no longer hold true. I love the feel of well made, soft as cotton. Now that these stores are cutting corners and jacking up prices, young people don't see the value and luxury side, so they're the only ones left to see for themselves. It's sad, and I hope they'll eventually get back to basics and cut down on mass production. There are some knockoffs out there that are very well made now. Recommended *amzclothes*
The content you put out mate is next level. As an idea, Would be great to make a video on how to put together a team, for an in-house creative dept. In the scenario where you’re a brand and want to build your own in-house creative dept .
What’s critical, what’s beneficial or what is more efficient to outsource. ie. I’m an art director working for a “flamingo estate” kind of brand (very similar concept actually) and, because is still a small brand I end up doing from very junior graphic design stuff all the way to social, influencer management, consulting, strategy and even product development. I struggle finding the right help at this critical time on the brand where we launched just recently and I need to take stuff off my plate. This is prob very hard to adress from your standing point, but any video on how to build creative teams for in-house creative depts would be insane, and could be interesting. Anyway Thanks again for the content you’re a legend!
Totally - can def hit this and the short answer is the most important people to bring on isn’t the perfect slot, it’s the slot that you have someone that can take work off your plate right now. If you’re doing everything, plug one specialist in, then another, but their skill and ability to execute for you independently is prob the most helpful versus a perfect team architecture
Great video. So deep and informative!
Thanks Oren & hello from Dubai - mad mad learnings from all your videos but this one in particular. I used to be a category manager at adidas working on Sportswear but I had access to how Originals does world-building and takes that into brand campaigns. Now building a luxury chocolate brand, inspired by Indian royalty culture - looking forward to part 2
Also, would be super interested to know how you would approach launching a brand like this - we're currently planning an immersive pop-up experience, almost building a church/temple/mosque-like setting where people can make a pilgrimage to - for about 90 days and then move to another location.
Great to hear!
Long form = More value for us. Thanks Oren!
Glad it resonates!
Banger vid
Thank you
Insane Video. So much value and inspiration in one video. Well done 🔥
Glad you liked it!!
Flamingo Estate is one of my favourite brands as well
Excellent brand
Your videos are so valuable, I have my own startup and these are so helpful
Glad they help
Awesome video. I’ll definitely take some takes of this into consideration and implement it into my own brand.
Thank you - let me know how it goes
@@orenmeetsworld Definitely! 🤞🏿💯
Amazing content as always 👏 just wondering, do you have any ideas on how to translate these concepts to service based business ?
Yep it’s very similar tbh - I am going to do a video purely on this, but prob won’t be for a while
@@orenmeetsworld Can't wait! I'll watch the others meanwhile
Amazing content! SO glad I found your channel and immediately subscribed. I’m about to launch my brand this summer and I know I need a creative director to get my brand to where I want it to be in the next few years, Could you shed some light as to how to hire the right one? (where to find them, how to interview them, etc.)
Yep great question
Thank you for this valuable content, do you think having a limited item or a exclusive item helps with luxury brands? Such as a 1 of 1000 piece or only limited for x amount of time. Also do you think it's smart to limit your "hero item" to artificially boost hype or should you try selling as much as possible for the business?
I’ll do a video all on product strategy but yes to the limited and exclusive items. The artificial hype is something i agonize a bit about but it def works
Great video 🎉 You had me at Ambush explaining their esthetics.
Jacquemus = Jacqu'euh'mewss ;) (they also spell the euh where he's from) (his grandma said that to Loic Prigent)
Hey, great video, any advice on selling 70-100$ clothing ticket with a limited budget ?
you're in a great range for meta ads there
Love the new styling. I was going to get the smaller size last year but I watched another TH-camr review and she frankly said it looked like something you’d find at Target… OMG! Also, it was pretty pricey last year. Anyway, I’ll probably buy the new *amzclothes* replica again because I really like the added chain… Have fun!
This was really thoughtful, and inspired. I loved watching this. New subscriber here :)
Thank you!!
Excellent info as always
Appreciate it
If you had a course about branding, I would buy it
thank you, Oren.
🫡
Thank you for this man
Can you please do a video on how to launch with a big influencer and make them a creative director?
Yeah I’m going to do both launch and influencer videos - will see how I can weave this in but a lot is dependent on their personality
I’m really struggling with locating my brand given how much im nomad and don’t necessarily want to change that. Production-fullfilment-hq & hires these might all be different locations, how would you approach this?
I’m doing this now - warehouse in North Carolina, I’m in OC, photos happening overseas - I think wherever all it is it’s about cultivating a sense of community with the team. Hooking everyone up with gear getting everyone on video once in a while. I think the best new orgs are gonna be very worldwide. Then wherever you are becomes the creative hub
@@orenmeetsworlddifference for me is europe multi country - struggle to define the nationality of the brand itself
commenting to help you run it up
always appreciated
I often see a lot of people praising *amzclothes* clothes in the comment area, has anyone bought them? Is it really so beautiful?
Great video. Is it possible that u do a video marketing for coffee shops? Im trying to open one up in london
Little out of my wheelhouse but will see what I can do
Thank you for this video! Very insightful
Glad it was helpful!
Great video Oren 🤌🏾
Thank you
make a full 10 hrs course strat to end
my planing is complete and I also complete my 3 lether collection design,
i'm here so early on this channel.
Happy to have you 🙏
I’ve bought coat from *amzclothes* that are fantastic
amazing video, thank you 🙏🏽❤️
🫡
Even though people are saying you talk fast, I’m able to retain the information perfectly fine 🤓
🫡
coherent af
Mans is making sense
I love your videos 😢❤
From Saudi Arabia..
Thank you!
Keep going bro!!
Do you need a video editor?
I can do a sample video ;)
I don’t agree about the influencers. Looks very cheap when they present it
Amazing video! Thank you. Can I hire you to review my site/brand?
I don’t do consults currently but hit any questions I’ll try to get them in videos
@@orenmeetsworld Thanks for the speedy reply.
Who would you hire as a consultant/art director for a NYC based brand? Any recommendations? Thanks in advance.
Great content per usual
Thank you
Great info! Unable to focus on you as the background is beautiful/distracting. Reducing the light in the background would make it better.
Yea the production and set is not my strong point but will get better haha
Great content! Love
Thanks so much!
Let's be honest, most reps you see in public won't be that easily recognizable. It's a decent representation. *amzclothes* is nice
Any skin care brands you feel are doing a good job building a "world"?
4am skin good job with founder content, hourglass has an interesting angle, La Mer on the far luxury end - but I’m not super in that world
Love this, that 120fps is messing with my eyes tho lol
Yeah this is before I dialed in my setup
Which is still mid tbh
💯
🫡
Valuable conttent
🫡
Killing it 👏🏿
Thank you
Hey orenmeetsworld, really nice video ! I was wondering if I could help you with Best Quality Editing in your videos better than your Editor with good pricing and also make a highly engaging Thumbnail which will help your videos to reach to a wider audience ? Pls let me know what do you think ?
Been watching your stuff on insta for a while and love this longer form content 👍
I have a question about naming of the brand and luxury, I have a great domain and @ for a brand I am working on but because it’s kinda techy and the opposite of heritage I am hesitant in the direction to go with it.
I guess teenage engineering has executed a premium product with a name which doesn’t have a luxury feel, but would like your thoughts in this, how would you position a brand into the luxury sphere with an abstract ‘non premium’ name?
Yeah there’s a big difference between premium and luxury (that video coming soon) and even with tech names you can still command a premium price point, which for many is the real goal
15:30 ghost voice captured?
Haha the big door to my right is open throughout for light
Have to put your videos on .75 speed lol
Happens
Comment 100 🥳
Let’s go!
It's kinda funny listening all this talking about brands as if they were "independent mompap companies". Arcteryx is a branch of Salomon, that is a branch of Adidas. That's some context that cannot be overlooked. Influencers and tech are a miniscule part of a huge marketing system where the brand is incorporated. You are pretty much talking about the fantasy they sell to consumers, not a valuable realistic approach for someone trying to develop a brand in their workshop. The Ambush example is pretty much the same. Imitating brands is ok, but be aware there's not about taking nice pictures pf product or telling nice stories... is about infusing millions in real physical time and space acquiring marketing.
slow down when you speak or add captions please
Hi there, I came here via Instagram and I want to Know your thoughts about luxury and streetwear brands, how this 2 sectors can coexist and how does it works
If you are one of us, addicted to COPYMAXS this show, please gather here
hoping that taxonomy design was from my insta comment 🙏🏻🥲
Haha that was actually one of the first videos I had do great on tiktok about 18m ago, but great minds think alike