How to build a luxury brand, pt 1
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- เผยแพร่เมื่อ 11 พ.ค. 2024
- If your brand wants to have premium pricing, or one day be considered luxury, this is the first in a series of videos where I define and showcase how to make it happen.
aunched a big report on building luxury websites with Vaan this week, you can get it here at no cost: go.vaangroup.com/luxuryonline...
I've worked on luxury projects all my life, from high end restaurants and nightclubs at the start of my career, to the most expensive technology in the outdoors industry, to bespoke clothing, to brand strategy across a dozen categories. I'm sharing as much as I can so you can learn all the things I found out the hard way!
In this video I talk about
Aesop
Ambush
Arcteryx (lotta A's)
Flamingo Estate
Gentle Monster
Moncler
and more!
TikTok: / orenmeetsworld
Twitter: / orenmeetsworld
Instagram: / orenmeetsworld - แนวปฏิบัติและการใช้ชีวิต
I can tell you are so passionate of what you are talking about because you talk so fast, just so full of passion! Intention, quality and story telling! Got it!
The content you're providing here is so valuable. This is the kind of information that people pay big $$$ for.
Appreciate that - tryna share truly everything I’ve learned along the way!
Exactly!
Wow I learned quite a lot here than anywhere else. I’m glad you didn’t just touch on fonts, logo, etc. but creating a complete luxury experience as a whole! Can’t wait for pt 2!
Thank you! Trying to dig deeper
Thank you. I'm literally building my brand with you and your videos. I'm here for the long haul.
LFG - any helpful topics let me know
Man, you are the best, do not stop with this series
Keeping it coming
The content you put out mate is next level. As an idea, Would be great to make a video on how to put together a team, for an in-house creative dept. In the scenario where you’re a brand and want to build your own in-house creative dept .
What’s critical, what’s beneficial or what is more efficient to outsource. ie. I’m an art director working for a “flamingo estate” kind of brand (very similar concept actually) and, because is still a small brand I end up doing from very junior graphic design stuff all the way to social, influencer management, consulting, strategy and even product development. I struggle finding the right help at this critical time on the brand where we launched just recently and I need to take stuff off my plate. This is prob very hard to adress from your standing point, but any video on how to build creative teams for in-house creative depts would be insane, and could be interesting. Anyway Thanks again for the content you’re a legend!
Totally - can def hit this and the short answer is the most important people to bring on isn’t the perfect slot, it’s the slot that you have someone that can take work off your plate right now. If you’re doing everything, plug one specialist in, then another, but their skill and ability to execute for you independently is prob the most helpful versus a perfect team architecture
Bro I’m not from luxury brands and apparel but I am a designer turned strategist, and the way you talk resonates so much with me. It’s how I often guide clients in Brand strategy and marketing. Love this. You on another level and like your open, generous and educational vibe.
Appreciate that so much!
@edujyoung is there a way to work with you?
Keeps getting better and better. Appreciate it
Thank you, starting to feel it coming together
Just want to say how much I appreciate the content you produce 🙏🏼 I come from a engineering background in the space sector but now run a brand with my partner. Everything I know is function driven, but learning more form (branding) through your content 🙌🏼
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What content should we make when our clothing is in production and we still dont have samples yet. Apart from doing outfit collages?
Next Sundays video is all brand content- but design content and lifestyle - conceptual and personality based stuff goes a long way
@@orenmeetsworldAwesomeness! Thanks for your insights today. I can’t wait for part 2 next week.
Thanks for replying. Love your content
Yep second that, I’m just starting to create and plan out how I am going to launch and run my brand. I don’t know how to express that luxury street lifestyle or evoke feelings with limited resources especially since it’s right at the start
Your videos are so valuable, I have my own startup and these are so helpful
Glad they help
Insane Video. So much value and inspiration in one video. Well done 🔥
Glad you liked it!!
By focusing on both product quality and storytelling, they're setting a benchmark for how brands can authentically engage that crucial 1% of luxury consumers
Long form = More value for us. Thanks Oren!
Glad it resonates!
This was really thoughtful, and inspired. I loved watching this. New subscriber here :)
Thank you!!
Awesome video. I’ll definitely take some takes of this into consideration and implement it into my own brand.
Thank you - let me know how it goes
@@orenmeetsworld Definitely! 🤞🏿💯
I wish CEOs were watching these type of videos. It is extremely hard to convey this to companies who think marketing is a 2 week campaing to blow sales up. Great breakdown.
Yeah it really needs to permeate through an entire company from its inception - or be a shift everyone buys in on
@@orenmeetsworld can you make a video about navigating those shifts in brands at the C level?
Amazing content! SO glad I found your channel and immediately subscribed. I’m about to launch my brand this summer and I know I need a creative director to get my brand to where I want it to be in the next few years, Could you shed some light as to how to hire the right one? (where to find them, how to interview them, etc.)
Yep great question
amazing video, thank you 🙏🏽❤️
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Thanks Oren & hello from Dubai - mad mad learnings from all your videos but this one in particular. I used to be a category manager at adidas working on Sportswear but I had access to how Originals does world-building and takes that into brand campaigns. Now building a luxury chocolate brand, inspired by Indian royalty culture - looking forward to part 2
Also, would be super interested to know how you would approach launching a brand like this - we're currently planning an immersive pop-up experience, almost building a church/temple/mosque-like setting where people can make a pilgrimage to - for about 90 days and then move to another location.
Great to hear!
Excellent info as always
Appreciate it
Thank you for this video! Very insightful
Glad it was helpful!
Amazing content as always 👏 just wondering, do you have any ideas on how to translate these concepts to service based business ?
Yep it’s very similar tbh - I am going to do a video purely on this, but prob won’t be for a while
@@orenmeetsworld Can't wait! I'll watch the others meanwhile
Great video Oren 🤌🏾
Thank you
Great content! Love
Thanks so much!
thank you, Oren.
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coherent af
Mans is making sense
Thank you for this valuable content, do you think having a limited item or a exclusive item helps with luxury brands? Such as a 1 of 1000 piece or only limited for x amount of time. Also do you think it's smart to limit your "hero item" to artificially boost hype or should you try selling as much as possible for the business?
I’ll do a video all on product strategy but yes to the limited and exclusive items. The artificial hype is something i agonize a bit about but it def works
Killing it 👏🏿
Thank you
Banger vid
Thank you
Keep going bro!!
Do you need a video editor?
I can do a sample video ;)
Great content per usual
Thank you
If you had a course about branding, I would buy it
Hey, great video, any advice on selling 70-100$ clothing ticket with a limited budget ?
you're in a great range for meta ads there
I love your videos 😢❤
From Saudi Arabia..
Thank you!
Even though people are saying you talk fast, I’m able to retain the information perfectly fine 🤓
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Great video. Is it possible that u do a video marketing for coffee shops? Im trying to open one up in london
Little out of my wheelhouse but will see what I can do
make a full 10 hrs course strat to end
my planing is complete and I also complete my 3 lether collection design,
Can you please do a video on how to launch with a big influencer and make them a creative director?
Yeah I’m going to do both launch and influencer videos - will see how I can weave this in but a lot is dependent on their personality
i'm here so early on this channel.
Happy to have you 🙏
I’m really struggling with locating my brand given how much im nomad and don’t necessarily want to change that. Production-fullfilment-hq & hires these might all be different locations, how would you approach this?
I’m doing this now - warehouse in North Carolina, I’m in OC, photos happening overseas - I think wherever all it is it’s about cultivating a sense of community with the team. Hooking everyone up with gear getting everyone on video once in a while. I think the best new orgs are gonna be very worldwide. Then wherever you are becomes the creative hub
@@orenmeetsworlddifference for me is europe multi country - struggle to define the nationality of the brand itself
Valuable conttent
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💯
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commenting to help you run it up
always appreciated
Been watching your stuff on insta for a while and love this longer form content 👍
I have a question about naming of the brand and luxury, I have a great domain and @ for a brand I am working on but because it’s kinda techy and the opposite of heritage I am hesitant in the direction to go with it.
I guess teenage engineering has executed a premium product with a name which doesn’t have a luxury feel, but would like your thoughts in this, how would you position a brand into the luxury sphere with an abstract ‘non premium’ name?
Yeah there’s a big difference between premium and luxury (that video coming soon) and even with tech names you can still command a premium price point, which for many is the real goal
Amazing video! Thank you. Can I hire you to review my site/brand?
I don’t do consults currently but hit any questions I’ll try to get them in videos
@@orenmeetsworld Thanks for the speedy reply.
Who would you hire as a consultant/art director for a NYC based brand? Any recommendations? Thanks in advance.
Hey orenmeetsworld, really nice video ! I was wondering if I could help you with Best Quality Editing in your videos better than your Editor with good pricing and also make a highly engaging Thumbnail which will help your videos to reach to a wider audience ? Pls let me know what do you think ?
Great info! Unable to focus on you as the background is beautiful/distracting. Reducing the light in the background would make it better.
Yea the production and set is not my strong point but will get better haha
Any skin care brands you feel are doing a good job building a "world"?
4am skin good job with founder content, hourglass has an interesting angle, La Mer on the far luxury end - but I’m not super in that world
15:30 ghost voice captured?
Haha the big door to my right is open throughout for light
slow down when you speak or add captions please
Comment 100 🥳
Let’s go!
hoping that taxonomy design was from my insta comment 🙏🏻🥲
Haha that was actually one of the first videos I had do great on tiktok about 18m ago, but great minds think alike