Key Moments: 00:00 Introduction to Personas 00:50 Personal Bias 02:13 Scope-Severity Paradox 03:02 What Are Personas? 03:49 How to Use Personas 04:52 Minimal Personas 05:35 The Importance of Understanding Users 06:24 Extended Personas 07:56 Design Research Personas 09:33 Primary and Secondary Personas 10:13 Persona Example 12:00 Number of Personas 12:52 Accessibility and Inclusivity 14:13 When to Use Personas 15:42 How to Work with Personas
It's always the 4 - 11 yr old youtube videos with the most gems. Thank you so much for this clear explanation. I understood so much. The takeaway that is lifechanging to me is that there are different types of personas for different purposes. Getting into UXD I thought all personas are like market research personas. But I think otherwise now. This will make me dig deeper on anything else I learn going forward. Thanks again!
Thank you so much for your kind words! If you’re looking to dive even deeper into UX design, I recommend checking out our playlist: 'The Encyclopedia of Human-Computer Interaction - Classic and Timeless Knowledge.' (th-cam.com/play/PLlgPXNRcnX3GMX_wiR2Uj_Ptw1qatozqd.html&feature=shared) It's filled with valuable insights and foundational knowledge that will enhance your understanding and skills in the field. Happy learning!
We are glad it helped you! If you want to learn more about What Are Personas, then learn more for free on our always-updated UX / UI design glossary at www.interaction-design.org/literature/topics/personas
Good video on the subject of design personas. But ... As much as I agree that it's good to focus back on the humans, I see a problem in designing systems only for a small number of very concrete personas. I think a lot of other personas' needs might be left out. No wonder I always get the feeling the systems I encounter are not designed for me!! :/ I dearly hope that personas is not the only tool designers use to get a perspective on what a system needs to provide.
It's not the only one 😁 personas are usually more appropriate when specific lifestyles and values are relevant for the system otherwise designers might turn to "need groups" instead where different types of people might have the same specific need in a particular instant. But keep in mind that it is impossible for designers/engineers to design for EVERYONE and so boundaries are going to have to be set in any project
@@InteractionDesignOrg Thank you. I found that article and got Copper's article and The Encyclopedia of Human-Computer Interaction. I use your website in my courses. Thank you for the credible content.
It's great to hear that you found our resources valuable for your courses! If you have any further questions or need assistance with anything else, feel free to ask. Happy learning and teaching! 📚🌟
Are you really quoting Stalin in this or did I see things that don't exist? I mean, really? A great video but quoting Stalin is really an awful, terrible thing. He was a mass murderer and chatting about him in this way is simply sickening.
Why to quote stalin about "just statistics" of famine, which he committed? For you it's appropriate when for Ukrainians and Kazakhs it's cynical because stalin order killed our relatives. It's like quoting hitler on "one death in gas camera it's a tragedy, but millions it's just statistics", disgusting indifference 🤮
Thank you for your feedback, and sorry for making you feel bad because of that example in our video. We understand and deeply empathize with the immense pain and suffering experienced by Ukrainians and Kazakhs due to the actions and policies of Stalin during that dark period of history. Quoting individuals responsible for such atrocities can indeed be deeply hurtful and offensive, given the profound impact on families and entire communities. We sincerely apologize for the example being inappropriate or offensive. We already removed this piece from the video, thank you for pointing to it again! Let us work together to foster understanding, empathy, and compassion, acknowledging the unique and painful histories that different communities have endured. 🙏💔 Just in case you want to learn more about Personas, we also have "Personas - A Simple Introduction" article in our always-updated UX / UI design glossary at ixdf.io/personas-a-simple-introduction-yt-cm
Key Moments:
00:00 Introduction to Personas
00:50 Personal Bias
02:13 Scope-Severity Paradox
03:02 What Are Personas?
03:49 How to Use Personas
04:52 Minimal Personas
05:35 The Importance of Understanding Users
06:24 Extended Personas
07:56 Design Research Personas
09:33 Primary and Secondary Personas
10:13 Persona Example
12:00 Number of Personas
12:52 Accessibility and Inclusivity
14:13 When to Use Personas
15:42 How to Work with Personas
It's always the 4 - 11 yr old youtube videos with the most gems. Thank you so much for this clear explanation. I understood so much. The takeaway that is lifechanging to me is that there are different types of personas for different purposes. Getting into UXD I thought all personas are like market research personas. But I think otherwise now. This will make me dig deeper on anything else I learn going forward. Thanks again!
Thank you so much for your kind words! If you’re looking to dive even deeper into UX design, I recommend checking out our playlist: 'The Encyclopedia of Human-Computer Interaction - Classic and Timeless Knowledge.' (th-cam.com/play/PLlgPXNRcnX3GMX_wiR2Uj_Ptw1qatozqd.html&feature=shared)
It's filled with valuable insights and foundational knowledge that will enhance your understanding and skills in the field. Happy learning!
this explanation completely explained my discourse on persona development, thanks lots!
We are glad it helped you!
If you want to learn more about What Are Personas, then learn more for free on our always-updated UX / UI design glossary at www.interaction-design.org/literature/topics/personas
That’s the real lesson based on real practice. Thank you author..
Thanks for the comment, Aces! It's always gratifying to know you've found it helpful.
whaoh!Im really impressed ,this is 100 percent Persona practical class I have ever had Thank you sir
I am thou.. thou art I....
The arcana is the means by which all is revealed
Such great information, thank you!
You are so welcome, Maureen! Stay tuned for more videos or check our website to access our open-source UX design resources library.
First time coming across this video, it's packed filled with knowledge.
Thank you so much for your feedback! That is definitely our goal: to share good knowledge with our followers 💙
Thanks so much for the lesson. Great knowledge attained from you sir!
Thanks for this video!
Great video, awesome content!!! What is your opinion on proto personas? What is their value? How to create and use them?
I'll oh ii 8i u I
👏👏👏
Wonderful Information!
So inspired!
We're so happy to hear it! :)
Good video on the subject of design personas. But ...
As much as I agree that it's good to focus back on the humans, I see a problem in designing systems only for a small number of very concrete personas. I think a lot of other personas' needs might be left out.
No wonder I always get the feeling the systems I encounter are not designed for me!! :/
I dearly hope that personas is not the only tool designers use to get a perspective on what a system needs to provide.
It's not the only one 😁 personas are usually more appropriate when specific lifestyles and values are relevant for the system otherwise designers might turn to "need groups" instead where different types of people might have the same specific need in a particular instant.
But keep in mind that it is impossible for designers/engineers to design for EVERYONE and so boundaries are going to have to be set in any project
cool
Voice needed to be a bit louder
Can you provide the references?
You can learn more about User Personas for free on our always-updated UX / UI design glossary at: ixdf.io/what-are-personas-yt-cm
@@InteractionDesignOrg Thank you. I found that article and got Copper's article and The Encyclopedia of Human-Computer Interaction. I use your website in my courses. Thank you for the credible content.
It's great to hear that you found our resources valuable for your courses! If you have any further questions or need assistance with anything else, feel free to ask. Happy learning and teaching! 📚🌟
Next IxDF Video: Hitler once said "If you tell a big enough lie and tell it frequently enough, it will be believed" - video about user research
我は汝汝は我
Are you really quoting Stalin in this or did I see things that don't exist? I mean, really? A great video but quoting Stalin is really an awful, terrible thing. He was a mass murderer and chatting about him in this way is simply sickening.
Agree 100%!!! Maybe Stalin was an UX/UI Designer...
I mean quotes aren’t evil in themselves
It’s a quote. Many other medias have used Stalin quotes.
Why to quote stalin about "just statistics" of famine, which he committed? For you it's appropriate when for Ukrainians and Kazakhs it's cynical because stalin order killed our relatives. It's like quoting hitler on "one death in gas camera it's a tragedy, but millions it's just statistics", disgusting indifference 🤮
Thank you for your feedback, and sorry for making you feel bad because of that example in our video. We understand and deeply empathize with the immense pain and suffering experienced by Ukrainians and Kazakhs due to the actions and policies of Stalin during that dark period of history. Quoting individuals responsible for such atrocities can indeed be deeply hurtful and offensive, given the profound impact on families and entire communities.
We sincerely apologize for the example being inappropriate or offensive. We already removed this piece from the video, thank you for pointing to it again!
Let us work together to foster understanding, empathy, and compassion, acknowledging the unique and painful histories that different communities have endured. 🙏💔
Just in case you want to learn more about Personas, we also have "Personas - A Simple Introduction" article in our always-updated UX / UI design glossary at ixdf.io/personas-a-simple-introduction-yt-cm
@@InteractionDesignOrg I'm very positively surprised and grateful to you 🙏
We're glad to hear this! Thank you for your understanding!
Learn more about personas and UX design in our online courses:
www.interaction-design.org/courses?