I have a random question for you any link's to find that logoism book? I tried searching for it online no luck. Or any other books like that you suggest?
To your last point, it took me so long to realize that being a good designer (or any creative) is not about just having ideas magically pop up in your head, although it can look that way when you look at other people's work or even their process videos. It's about constantly consuming other creative work, in the same way that any good writer will also be a voracious reader. And especially taking that time to gather inspiration before you start a given project. When I started doing that consistently, the quality of my work went up so quickly
“You think that you can do anything, so you do everything, and all that you do is bad.” True! 😂 😂🤦🏽♀️ preach Will I need to keep learning and I struggle with consistency 👀 Great video
Great video! I remembered seeing this video, how I did not want to look for too many inspirations earlier so that my work stays original but learnt it later on as to how to use the reference and inspirations in the right manner.
Maybe create video about design books or course ? Book or course you read or did that helped you on your graphic design thinking or graphic design in general.
Hey Will, can you make a video going over what kind of deliverables you give to your clients? Like what sizes and file types you include in a package because in Uni professors just generalize by saying it depend on the client.
Your professors are right. But as a designer, you have a responsibility to research and deeply understand the brand so that you'll know the needs of the business to connect to their clients visually.
@@jayreambonanza1991 I get that each client deserves an individual treatment for their brand, but on my end, I need to have operation standards to hold each client to. For example, a client needs a single color logo for their youtube profile which is 800x800px. Do I provide that single logo in that single size or do I provide a standard package of black, reverse, and color and do I break those lockups down into icon and wordmark? Do i just include .png files or should I give .pdf and .svg files as well even if the client is unsure of what these files are and what to do with them?
@@X1Archangel Yes, you need to provide reversed color, icons or banner versions of the logo especially if the project comes in a package. If the client only needs one size or color let's say due to their budget, then stick to it but for package, I usually go all out and add freebies coz they give tip that could range 30-100% of the invoice.
@@jayreambonanza1991 Thank you, Jay, that's more helpful. I just don't want to appear unprofessional for providing what the client wants without addressing what they need or waste my time by exerting more work than necessary per client.
Network while at Uni. Get a placement between your 2nd and 3rd year, or as soon as you've graduated. Get real world experience then, and do that good of a job they want you back because you've proven you can do the work. I got my dream placement before I'd even put my final show up because I kept myself within the right circles and conversation within the industry at that time. It's x1,000,000 harder now as social media wasn't seen as such a big promotional tool then. But as with all things, luck is as much a factor.
i’m so glad i did not make the mistake of going to college for graphic design. it’s not really needed anymore. instead, it’s best to study UI/UX design or coding as most companies just have those people do their graphic designs for them. i mean you can still go to school for it and do freelance work but it’s honestly not worth it. the university advisor for the design department, at my school, basically told me to just do another program that incorporates graphic design but you have a decision to focus mainly on UI/UX, coding, 3D art, or photography/film. you do a little bit of all those things in other classes but you have to focus on one in the end.
Negotiation is totally fine if you would really like to do a project but they can’t afford you, if you can do the work for a lower rate without working at a loss and they really can’t raise their budget then negotiation can be a good solution - HOWEVER (!!!) saying this with a big emphasis - look out for red flags! 🚩 What’s to stop them running the price down more? From experience clients who go to battle on the price just to save themselves a bit of money have always been the hardest to work with, as the saying goes “give them an inch and they’ll take a mile” such is true in many areas of life, too. So make sure you’re watching your own back :) And like Will said in the video, I would also avoid the wording associated with “discount” as the psychology there can breed entitlement and a “I’m your boss” mentality as they’ve ‘won’ and got the upper hand, so as an example perhaps a compromise of $850 rather than $1k or something like that, but a longer time for completion so you can also be working on other projects to make up the shortfall, or less revisions may keep it more of an even keel. Hope this makes sense?! We should probs do a whole video about this as it’s really interesting!
@@befirstorbelast992 haha, that’s because it’s what I do all day every day 😹 Will gets to do the fun stuff, I get to do the stuff that makes the fun stuff happen 🙌🏼
Not to sound like someone with Dunning-Kruger Syndrome or anything... but seeing people charge for bad design does give me confidence in my own abilities. I don't know how some agencies around where I've grown up get away with not knowing basic things such as kerning.
I was totally that guy who didn't look at other people's work cuz I didn't want to be influenced. All that got me was lost and uninspired. DON't be that guy
FYI as a business owner, if you don't have examples of work on your own website or if your resume does not have a link to a website, you probably won't hear from me. I'll just be like "WTF". I primarily do websites, but even if you are a logo designers, guess where everyone is going to see those - online on websites, social media, etc. so get your work online or forget about it. Bonus: a paper portfolio? I need a portfolio I can keep on my own and come back to it over and over as I think about things.
Whatever the price you set, just imagine that the client says "well, I'll need 10 of those". If you think something on the lines of "fuck, that's too much work!" then you're undervaluing your work. If you get excited because that'll be an amazing deal, chances are you've set a fair price.
Hey will you are just conveniently making all the vids I need aren't you! Anyways I am working on a new protfolio video (for my fiverr not a TH-cam video) and this will be my first serious portfolio so I hope you will check it out once it's finished.
I would think that if you try to be too original you are moving too far afield from the common aesthetic that would reach a wider audience. Staying within modern parameters of aesthetic value helps people feel like your work is new yet familiar.
ah yes a "designer" making the same oversimplified logo over and over again because it "fits the brands needs".... being a "designer" in 2021 is a fucking joke
Nice, I agree concerning the prices. But now YOU have to learn, NOT to use distracting background music. An absolute NO-GO for me. Message: The content is not enough. You are aiming for those fools who need constant dingdangdong in the bc. Stupid, sorry.
Hope you guys enjoy the video! Let me know below what your biggest fails have been :)
Hello, I am a graphic design student, this video was really helpful, please keep posting similar content.
I have a random question for you any link's to find that logoism book? I tried searching for it online no luck. Or any other books like that you suggest?
Thank you for advice-type videos like this.
I have no portfolio, I'll be fixing that immediately!
And I discovered I haven't subscribed - I will do that now!
6:56 "Consistency is what design is all about because it is a functional thing, not an artistic thing." Excellent motto
To your last point, it took me so long to realize that being a good designer (or any creative) is not about just having ideas magically pop up in your head, although it can look that way when you look at other people's work or even their process videos. It's about constantly consuming other creative work, in the same way that any good writer will also be a voracious reader. And especially taking that time to gather inspiration before you start a given project. When I started doing that consistently, the quality of my work went up so quickly
I agree, same here
3:40 I just got out of Uni, and I needed experience. So I’m doing a free job for the restaurant I work at making new cards, uniforms, and other things
Hope it goes well.
why does your restaurant deserve a free designer? You could do this stuff for your portfolio but dont give it to them for free.
“You think that you can do anything, so you do everything, and all that you do is bad.”
True!
😂 😂🤦🏽♀️ preach Will
I need to keep learning and I struggle with consistency 👀
Great video
Very great point especially having a portfolio that shows your work and your thinking behind the desicions
Great Will !! I really enjoyed this video ;)
We miss you !!! Mohamed Achraf ❤
I can even hear Hawking’s voice in this comment 😀
Good to see you back to TH-cam 😁❤️
Hi, i watch ur tutorial too
💯
Great video!
I remembered seeing this video, how I did not want to look for too many inspirations earlier so that my work stays original but learnt it later on as to how to use the reference and inspirations in the right manner.
Maybe create video about design books or course ? Book or course you read or did that helped you on your graphic design thinking or graphic design in general.
We’ve done a video on this :) just have a search on the channel and you should be able to find it ⭐️
Hey Will, can you make a video going over what kind of deliverables you give to your clients? Like what sizes and file types you include in a package because in Uni professors just generalize by saying it depend on the client.
Your professors are right. But as a designer, you have a responsibility to research and deeply understand the brand so that you'll know the needs of the business to connect to their clients visually.
@@jayreambonanza1991 I get that each client deserves an individual treatment for their brand, but on my end, I need to have operation standards to hold each client to. For example, a client needs a single color logo for their youtube profile which is 800x800px. Do I provide that single logo in that single size or do I provide a standard package of black, reverse, and color and do I break those lockups down into icon and wordmark? Do i just include .png files or should I give .pdf and .svg files as well even if the client is unsure of what these files are and what to do with them?
@@X1Archangel Yes, you need to provide reversed color, icons or banner versions of the logo especially if the project comes in a package. If the client only needs one size or color let's say due to their budget, then stick to it but for package, I usually go all out and add freebies coz they give tip that could range 30-100% of the invoice.
@@jayreambonanza1991 Thank you, Jay, that's more helpful. I just don't want to appear unprofessional for providing what the client wants without addressing what they need or waste my time by exerting more work than necessary per client.
Outstanding advice! Still learning after retirement.
Ohhhh, what brush did you used to write the word Lettering on your ipad @4:07
Hello I'm from India
Thank you from great information
And also I'll always remind that what is my value
“You gain a style by small mistakes in your process.” Well this is a refreshing thought. Just like Happy Accidents by Bob Ross 🙌
Thank you, It's a great philosophical perspective, not only for design but a lot of other fields.
Can you please do a video on developing a Website portfolio
Network while at Uni. Get a placement between your 2nd and 3rd year, or as soon as you've graduated. Get real world experience then, and do that good of a job they want you back because you've proven you can do the work.
I got my dream placement before I'd even put my final show up because I kept myself within the right circles and conversation within the industry at that time. It's x1,000,000 harder now as social media wasn't seen as such a big promotional tool then. But as with all things, luck is as much a factor.
THANKS
Great content
Nice, thanks.
i’m so glad i did not make the mistake of going to college for graphic design. it’s not really needed anymore. instead, it’s best to study UI/UX design or coding as most companies just have those people do their graphic designs for them. i mean you can still go to school for it and do freelance work but it’s honestly not worth it. the university advisor for the design department, at my school, basically told me to just do another program that incorporates graphic design but you have a decision to focus mainly on UI/UX, coding, 3D art, or photography/film. you do a little bit of all those things in other classes but you have to focus on one in the end.
Wish I would’ve known this!
Great Vid Will, keep it up BRO 👍👍
We are here 🖤💙🖤💙
No mater how good you are, there's a person better than you working for cheap.
Can he read my mind? Oh yes baby! Sir, you're amazing... You're my role model... This video is just what I wanted... Thank you so much❤️
Glad I could help!
Is there a better way beside 'full price or free mentality'? Like negotiation or something, if discount is out of the question ?
Of course! I’ll mention it in other videos. :)
Negotiation is totally fine if you would really like to do a project but they can’t afford you, if you can do the work for a lower rate without working at a loss and they really can’t raise their budget then negotiation can be a good solution - HOWEVER (!!!) saying this with a big emphasis - look out for red flags! 🚩
What’s to stop them running the price down more? From experience clients who go to battle on the price just to save themselves a bit of money have always been the hardest to work with, as the saying goes “give them an inch and they’ll take a mile” such is true in many areas of life, too. So make sure you’re watching your own back :)
And like Will said in the video, I would also avoid the wording associated with “discount” as the psychology there can breed entitlement and a “I’m your boss” mentality as they’ve ‘won’ and got the upper hand, so as an example perhaps a compromise of $850 rather than $1k or something like that, but a longer time for completion so you can also be working on other projects to make up the shortfall, or less revisions may keep it more of an even keel.
Hope this makes sense?! We should probs do a whole video about this as it’s really interesting!
@@naomipaterson9300 wow this is some really useful information, I was a bit confused as to why there is such a good reply then I read the name
@@befirstorbelast992 haha, that’s because it’s what I do all day every day 😹 Will gets to do the fun stuff, I get to do the stuff that makes the fun stuff happen 🙌🏼
wow most informative video thanks for sharing 😁
keep it up mate love all of your videos
8:51 Wow
What app is he using on the iPad (I assume) for the calligraphy work in this video? Is it just Illustrator or something else?
I'm not sure, but a lot of lettering artists use "Procreate".
He uses procreate all the time for lettering.
@@katywolffis7678 Ah ok, thank you both!
Nice information....
can you suggest me a course to become a professional graphic designer after 12th?
In terms of learning the tools, Skillshare has a load of great courses.
@@ThisDesignLife I am talking a bachelor's course
@@sadiq9687 Oh I see, which country?
@@ThisDesignLife India
I've got a Skillshare class coming out soon :) The next few weeks to a month :)
Thanks, Boss!!
This was lovely ☺️ !
I like your new golden pothos 😍
That ad transition was as smooth as butter 👌
Not to sound like someone with Dunning-Kruger Syndrome or anything... but seeing people charge for bad design does give me confidence in my own abilities. I don't know how some agencies around where I've grown up get away with not knowing basic things such as kerning.
Hey will, when is the reddit video coming out?
My first design client and web design client paid $6500 (because I know my worth) lol 🤣
🙌🏼🙌🏼🙌🏼
Where did you find your first client?
👍🏻
@@qwertyyuiop9722 There are many answers. I sum it up in two words: portfolio ( behance) or fiverr.
I was totally that guy who didn't look at other people's work cuz I didn't want to be influenced. All that got me was lost and uninspired. DON't be that guy
The difference between university students and self learners is just of the passion!
Will, can you please add timestamps on your videos.
imposter syndrome is the OPPOSITE of Dunning Kruger Effekt??? - OK this relationship is very interesting
Great
FYI as a business owner, if you don't have examples of work on your own website or if your resume does not have a link to a website, you probably won't hear from me. I'll just be like "WTF". I primarily do websites, but even if you are a logo designers, guess where everyone is going to see those - online on websites, social media, etc. so get your work online or forget about it. Bonus: a paper portfolio? I need a portfolio I can keep on my own and come back to it over and over as I think about things.
Always op
Whatever the price you set, just imagine that the client says "well, I'll need 10 of those".
If you think something on the lines of "fuck, that's too much work!" then you're undervaluing your work.
If you get excited because that'll be an amazing deal, chances are you've set a fair price.
Hey will you are just conveniently making all the vids I need aren't you!
Anyways I am working on a new protfolio video (for my fiverr not a TH-cam video) and this will be my first serious portfolio so I hope you will check it out once it's finished.
How is that going
@@mimos7214 exams! Haven't slept in a day and half, hopefully don't start seeing illusions, anyways more than half is done will continue after exams.
OK, Will.
Hat
Portfolio = 2 clients , what?
Hii
Make with point or summary
I would think that if you try to be too original you are moving too far afield from the common aesthetic that would reach a wider audience. Staying within modern parameters of aesthetic value helps people feel like your work is new yet familiar.
Originality stopped when humans in the past discovered them.
😸🧡
🕳
5. don't steal
6. steal whatever you want
ok thx
Lol not what I said at all.
ah yes a "designer" making the same oversimplified logo over and over again because it "fits the brands needs".... being a "designer" in 2021 is a fucking joke
Nice, I agree concerning the prices. But now YOU have to learn, NOT to use distracting background music. An absolute NO-GO for me. Message: The content is not enough. You are aiming for those fools who need constant dingdangdong in the bc. Stupid, sorry.
3 rs comnt
Disparaging discounting design work after doing videos about hiring designers from Fiverr for views is… what is the word… 🤔
Watching vids like this will be your biggest mistake