Healthy Profits: How Craig Allen Built a £7M Frozen Meals Business

EP 308 - Craig is the CEO and founder of Gold Standard Nutrition (GSN) a healthy frozen meal business turning over £7M annually.
Craig recounts his entrepreneurial journey from early near-failures to creating a successful business, and shares how GSN evolved and overcame significant obstacles including supply chain issues, COVID-19, and Brexit.
We discuss the trials and tribulations of running a business, the importance of second chances, society's pivot towards health and fitness, the intricacies of hiring, with valuable advice on delegation, protecting business ideas, and managing business relationships.
Craig also explains why overfunded food brands qualify for the big bin of bullshit.
Chapters:
00:00 Introduction and Guest Welcome
00:50 Craig Allen's Journey and Business Philosophy
01:57 Early Challenges and Near Failure
03:32 The Evolution of Gold Standard Nutrition
04:27 Generational Shifts in Health Perception
08:17 The Birth of Gold Standard Nutrition
18:45 Rebranding and Expanding the Market
26:17 Supply Chain Challenges and Future Goals
30:59 Navigating Food Regulations and Brexit Challenges
33:14 The Evolution of GSN's Packaging and Staffing
36:22 Building a Brand in the North vs. South
42:17 Innovative Solutions for Workplace Nutrition
47:18 Challenges and Strategies in the Food Industry
57:18 Quick Fire Round: Getting to Know Craig
01:02:31 Family Updates and Career Paths
01:03:24 Karaoke Disasters and Musical Preferences
01:04:13 Office Dogs and Job Experiences
01:05:25 Business Challenges and Lessons Learned
01:06:09 Balancing Work and Personal Life
01:10:38 Diversification vs. Specialization
01:13:06 Business or Bullshit Quiz
01:21:20 Social Media and Business Strategies
01:27:33 Final Thoughts and Brand Pitch
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[@shadowofmyfutureself]

We ALL should be kept up at night by what's happening to our climate and how Business As Usual HAS TO STOP ... NOTHING else is anywhere near as urgent, apart from mental and physical health of close people