2024 BMW XM | Marketing Trainwreck

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  • เผยแพร่เมื่อ 4 ม.ค. 2025

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  • @dannoyes4493
    @dannoyes4493 ปีที่แล้ว +795

    In the realm of automotive enchantment, the 2024 BMW XM transcends conventional paradigms, melding audacity with opulence. Its ethereal design evokes symphonic crescendos while its aerodynamic prowess dances with the wind. Gifting drivers an orchestral symphony of power, precision, and panache, this automotive masterpiece orchestrates a harmonious concerto of unrivaled exhilaration.
    Well Done.

    • @papa_pt
      @papa_pt ปีที่แล้ว +86

      GPT 4?

    • @dannoyes4493
      @dannoyes4493 ปีที่แล้ว +145

      @@papa_pt The multifarious intricacies and labyrinthine convolutions of the ChatGPT's linguistic expanse entangle my cognitive faculties, rendering its utilization an enigmatic enigma of insurmountable magnitude.

    • @user-bb6nw2fr8p
      @user-bb6nw2fr8p ปีที่แล้ว +7

      What what............

    • @obsidian....
      @obsidian.... ปีที่แล้ว +10

      ​@@dannoyes4493😂😂😂

    • @joaquinjavaloyesruiz8040
      @joaquinjavaloyesruiz8040 ปีที่แล้ว +8

      Are you serious or ironic?? 🤣

  • @erik2446
    @erik2446 ปีที่แล้ว +790

    You guys are so behind the times. The target market for the XM would not be caught dead in any Patagonia apparel.

    • @ABeans07
      @ABeans07 ปีที่แล้ว +16

      lol

    • @syr72
      @syr72 ปีที่แล้ว +1

      Nice

    • @marden888
      @marden888 ปีที่แล้ว +1

      😂😂😂😂😂 true

    • @QuickQuips
      @QuickQuips ปีที่แล้ว +36

      Absolutely. It is for the discerning Balenciaga connoisseur who would buy a sneaker with cable ties.

    • @CarsMeetsBikes
      @CarsMeetsBikes ปีที่แล้ว +6

      You’re telling me finance bros wouldn’t be driving this to the Hamptons??

  • @JammyP100
    @JammyP100 ปีที่แล้ว +573

    I still can’t get over how good these videos now look with an HDR master. It enables me to really appreciate the piano black textures, along with the shine on Mark’s head. Truly revolutionary.

    • @Youtubeuser1aa
      @Youtubeuser1aa ปีที่แล้ว +26

      Emotional damage

    • @OscarFowler
      @OscarFowler ปีที่แล้ว +3

      Funny - I noticed the super bright SG logo during the sound graph display. "Wait... are we seeing HDR?!"

    • @busterscrugs
      @busterscrugs ปีที่แล้ว +3

      I think it looks blown out and oversaturated. The quality of the SDR version has gone down too, but that's youtube's fault.

    • @gikigill788
      @gikigill788 ปีที่แล้ว +4

      Mark has been using that bougie hair oil for that shine. The paint on the XM almost matches the quality of the sheen.

    • @GuyGamer1
      @GuyGamer1 ปีที่แล้ว +3

      ​​@@busterscrugsThat's actually your browser's fault if you're on Windows. I can assure you that the blue paint in this video looks almost identical to my neighbors XM

  • @drivedb7
    @drivedb7 ปีที่แล้ว +1428

    This might be the only car that somehow looks better after being crash tested.

    • @bavariancarenthusiast2722
      @bavariancarenthusiast2722 ปีที่แล้ว +18

      You might be on something - it was looking hideous before the crash test, after the crash they thought...dust it up - not its looking better!

    • @Pau_Pau9
      @Pau_Pau9 ปีที่แล้ว +3

      I want to name this car 'Graham'.
      (Aka 'human' designed to survive a car crash)

    • @johnjuiceshipper4963
      @johnjuiceshipper4963 ปีที่แล้ว +26

      That goes for every new BMW being released this year tbh. The new 5 series is hideous.

    • @MathsYknow
      @MathsYknow ปีที่แล้ว +10

      Lexus had already perfected styling their cars to look like they've been crash tested, so BMW had to start styling theirs to make you WISH they'd get crash tested.

    • @b286guy
      @b286guy ปีที่แล้ว

      😂

  • @MrFoof82
    @MrFoof82 ปีที่แล้ว +705

    Those under 30s and Zoomers surely can afford to shell out $170K for a crossover. Well done with the target market, BMW.

    • @The_Stanman
      @The_Stanman ปีที่แล้ว +123

      Fortunately, it looks like this car is actually going to be a commercial failure, contrary to what Jack said. There are already 500 sitting on dealer lot with dealers already advertising discounts, which is highly abnormal in the current car market.

    • @seafooddiablo5686
      @seafooddiablo5686 ปีที่แล้ว +27

      Its for the jackson mahomes type.

    • @Shockz_BE
      @Shockz_BE ปีที่แล้ว +21

      Piece of cake man, with housing and living costs around the world being at an all time high :D
      I'm about to order one right away.

    • @BurnsRubber
      @BurnsRubber ปีที่แล้ว +29

      There’s nine nearby sitting on lots in the tech getto I live in waiting for some someone to lease them. If you’re looking to show off the XM isn’t as recognizable as a Range Rover, G Wagon or Cayenne.

    • @j.3854
      @j.3854 ปีที่แล้ว +14

      Yes, with their no jobs and warm couches in mommies basement.

  • @TheCloser1
    @TheCloser1 ปีที่แล้ว +347

    Marketing isn’t the only trainwreck I see here

    • @Beer_Dad1975
      @Beer_Dad1975 ปีที่แล้ว +10

      We need a new word that goes beyond pompous or conceited something like hyper-conceited maybe? In the visual dictionary, just put the BMW logo next to it.

    • @wiryantirta
      @wiryantirta ปีที่แล้ว

      This is why I fucking hate marketing people

    • @carlosandleon
      @carlosandleon ปีที่แล้ว +1

      I see a brilliant masterpiece

    • @oh0stv
      @oh0stv ปีที่แล้ว +2

      What I don't get is, wouldn't they have sold out a traditional halo car as well?
      Which limited number super expensive hyper car, and I get that this isn't one, did not sell out within 0.5 second?
      They could have still tested their newest teck, they could have still made the budget worth it, and they could have avoided to fall into this image nightmare.
      Bmw basically fall from this driver focused car brands, to the most money worshipping, ultra rich prostitute...

  • @danlee3939
    @danlee3939 ปีที่แล้ว +290

    The "turboCHARGER" at 7:13 is a GOAT SG moment.

    • @savagegeese
      @savagegeese  ปีที่แล้ว +118

      Even my Ai bot has subtle nuances.

    • @Youtubeuser1aa
      @Youtubeuser1aa ปีที่แล้ว +29

      TURBOCHEGHERA?

    • @bleebleblahble8833
      @bleebleblahble8833 ปีที่แล้ว +5

      Then savage geese version of BACKSRATCHAH! Beejees Jack frosted flow.

    • @henkrpe3249
      @henkrpe3249 ปีที่แล้ว +4

      Turbochargeur, tres bien!

    • @stevemartegani
      @stevemartegani ปีที่แล้ว +1

      Stolen from Mighty Car Mods

  • @Coasterteen22
    @Coasterteen22 ปีที่แล้ว +278

    This vehicle will elevate my engagement with my TikTok audience, and secure my rightful place in the influncesphere. I will be the trendiest guy in the Arby's drive through. #breaknecks

    • @MrSandChess
      @MrSandChess ปีที่แล้ว +8

      Based

    • @kevobuddy10
      @kevobuddy10 ปีที่แล้ว +8

      rage baiting irl

    • @Loudlevin
      @Loudlevin ปีที่แล้ว +13

      I will follow like and subscribe to you and click on all your pop up ads, I demand nothing but the best in entertainment because I deserve it.

    • @Youtubeuser1aa
      @Youtubeuser1aa ปีที่แล้ว

      Arbies 😅

    • @joesmith9216
      @joesmith9216 ปีที่แล้ว

      yup, todays young elite, going to the mcdonalds drive thru in these monsters, oh well, enjoy ''dat'' fake food.

  • @haze1123
    @haze1123 ปีที่แล้ว +237

    I'm old enough to remember when BMW made zero embarrassing cars.
    This is ghastly.

    • @Vizion-jp8zj
      @Vizion-jp8zj ปีที่แล้ว +8

      But not old enough to enthusiast complained about the 2002 BMW 7 series back end and the BMW 1 series.

    • @haze1123
      @haze1123 ปีที่แล้ว +11

      @@Vizion-jp8zj That's true. "The Bangle butt." That was a bad year for one car.

    • @TassieLorenzo
      @TassieLorenzo ปีที่แล้ว +1

      A lot of people didn't like the 3 Compact at the time IIRC.

    • @TigerFan-pq9tw
      @TigerFan-pq9tw ปีที่แล้ว +9

      Somewhere along the line, bling became the guiding principle for BMW product teams rather than letting the quality and performance speak for itself.
      It’s sad to see if you are old enough to remember when the best cars in the world came from Germany.

    • @jissanhuq3792
      @jissanhuq3792 ปีที่แล้ว

      Come on im a huge bmw fan and own a current 5 series but they’ve always had one questionable car if not more. The trends are bad now though thats for sure. The last gen thats leaving looks better than the next. Will be keeping my 5 for a long time.

  • @imnotsqiddy
    @imnotsqiddy ปีที่แล้ว +229

    Hey! It's everyone's favorite German Pontiac Aztec!

    • @AH-bm4ts
      @AH-bm4ts ปีที่แล้ว +10

      😂😅🤣 straight outta South Carolina

    • @MyronLuis
      @MyronLuis ปีที่แล้ว +3

      Yo this is legit hilariously true

    • @tombrennan6312
      @tombrennan6312 ปีที่แล้ว

      @@AH-bm4ts Where the working class is servile. The American South is to Germany what Mexico is to the United States.

    • @BlitzMekanika
      @BlitzMekanika ปีที่แล้ว +8

      The Aztec has aged better than this will. It was a head of its time. Look at the Kia Kona. Chevy Blazer, similar headlight arrangement.

    • @stevechandy7348
      @stevechandy7348 ปีที่แล้ว +1

      Best comment ever!

  • @mercedescl
    @mercedescl ปีที่แล้ว +160

    700 plus hp, 6000 plus lbs, with 22” tires, you can literally watch your saving disappear before the mechanical breakdowns in foreseeable future.

    • @TassieLorenzo
      @TassieLorenzo ปีที่แล้ว +7

      * 23" tyres. Bigger than the 22.5" tyres on a semi-trailer, but becoming increasingly popular. 🙂

    • @julianbrelsford
      @julianbrelsford ปีที่แล้ว +1

      On an 18 wheeler the bare rims are often 22.5"; the common tire for that rim is 40" in diameter.
      If you're around 6ft tall the semi truck tire is going to be roughly waist high on you. If you're a dwarf under 5' tall you are likely to have short legs relative to your upper body and the BMW tire will be roughly waist height on you.

    • @joesmith9216
      @joesmith9216 ปีที่แล้ว +1

      funny stuff, after this gets used heavy....it would cost maybe 10k to keep it alive per year once warranty is gone, its why new cars are no fun, they will not really have more than 2 owners.

  • @mattcusto
    @mattcusto ปีที่แล้ว +330

    I saw one driving on the interstate last week and you could just see the mistake the guy made in his eyes

    • @MathsYknow
      @MathsYknow ปีที่แล้ว +60

      Was he a 30-year-old dedicated follower of fashion?

    • @dengernoodle4391
      @dengernoodle4391 ปีที่แล้ว +26

      @@MathsYknowoh certainly

    • @Incomudro1963
      @Incomudro1963 ปีที่แล้ว +14

      Very expensive mistake.

    • @11Hammers
      @11Hammers ปีที่แล้ว +22

      That was Mark

    • @orbitaljunkie
      @orbitaljunkie ปีที่แล้ว +21

      I feel like that anytime I see someone in the newer giant grill BMWs.

  • @axion8788
    @axion8788 ปีที่แล้ว +70

    The two smartest and most honest people in automotive TH-cam.

  • @BeanieNinjay0
    @BeanieNinjay0 ปีที่แล้ว +107

    No other vehicle screams mom and dad didn’t give me enough attention as a child like the XM does.

    • @markm0000
      @markm0000 ปีที่แล้ว +5

      I’m pretty sure even the hardcore M fanboys are disgusted. This is truly the end of BMW as it used to be.

    • @joesmith9216
      @joesmith9216 ปีที่แล้ว +2

      Well, it's just the typical garbage modern OVER PRICED turd mobile.

    • @dave_riots
      @dave_riots ปีที่แล้ว +1

      It screams "my mom and dad didn't give me enough attention but were nice enough to get me this car".

  • @pfunk2637
    @pfunk2637 ปีที่แล้ว +88

    Jack has singlehandedly sold more B58 Beemers than any salesman ever! BMW owes you a big commission.

    • @porschelover04
      @porschelover04 ปีที่แล้ว +7

      Do yourself a favor, prospective B58 buyers - get one with a 6-speed. Not just a Supra, they made em in the F-chassis M240i/340i/440i too. That motor's so clearly designed to work with a torque converter, which makes me all the more happier to be the guy who got the "wrong" transmission. It's so fun.

    • @fortheloveofnoise
      @fortheloveofnoise ปีที่แล้ว +3

      ​@@porschelover04I wouldn't buy any vehicle with an automatic. I am 28 and will never buy another automatic or ever buy an EV in my whole life span.

  • @officialchill1706
    @officialchill1706 ปีที่แล้ว +53

    Bought one of these with the litigation money I won after suing BMW for the seizure I had watching the promotional material

    • @joesmith9216
      @joesmith9216 ปีที่แล้ว +2

      HAHA, yeah did you see that one ad with the nba players???? ''we can't speak manzzzz''

  • @obsoletecd-rom
    @obsoletecd-rom ปีที่แล้ว +154

    That marketing is beyond ridiculous. The sad part is that a market for this soulless, disposable garbage, actually exists. Somehow it reminds of that episode of the Simpsons where Homer is allowed to design a car that ends up bankrupting his brother.

    • @richardnavratil9661
      @richardnavratil9661 ปีที่แล้ว

      Was that the Canyonero?

    • @aquaticko
      @aquaticko ปีที่แล้ว +2

      The end-game of capitalism; exchange value vs. use value. Nothing can be appreciated for what it is; everything (and everyone) is only appreciated as a means to an end. Status signaling, in this car. Heaven help the people still trying to climb the infinite ladder.

    • @ailrasyid1029
      @ailrasyid1029 10 หลายเดือนก่อน

      Well, to be honest the BMW XM is really floppin in term of sales.

  • @cytrynowy_melon6604
    @cytrynowy_melon6604 ปีที่แล้ว +85

    For me, it's for ultra-wealthy newly rich. When you don't have an acquired taste, but want to show off at any cost. Then something that looks different and flashy brings more attention. I think it's the perfect car for a teenager that has a newly-rich ultra wealthy parents, coming from a family that was in extreme poverty not long before. Such families have this urge to prove they are worth something, even if it means resorting to complete kitsch. There are many newly-rich people in Asia right now because of economic development, so maybe they also target them.

    • @yungrichnbroke5199
      @yungrichnbroke5199 ปีที่แล้ว +9

      Urus? If that’s your goal.

    • @bigcjm
      @bigcjm ปีที่แล้ว +2

      Of course they could just like it. Folks act as if you're less of an ass in cayenne turbo. None of the vehicle in this price bracket are sleepers. Why would fork out 180k for that.

    • @springertube
      @springertube ปีที่แล้ว +16

      ​​​@@bigcjmThat's because you ARE less of an ass in a Cayenne Turbo! 😊 At least you're showing some taste and discrimination (even if you're not sure that's what you did...but were coached by someone who did!) This BMW is both for people who have zero discrimination--as mentioned, the newly mega rich--and those that know exactly what they're doing but still have (and maybe because it does blatantly show) zero taste.

    • @pigeonpoo1823
      @pigeonpoo1823 ปีที่แล้ว +1

      So, NBA then?

    • @paulhelden
      @paulhelden ปีที่แล้ว +1

      A reggaeton singer😂

  • @unuseableb
    @unuseableb ปีที่แล้ว +128

    Gotta say I love Mark calling the automotive world out, buyers and manifacturers, on the ridiculousness of the "performance SUV". Especially this level, where its compensation on top of compensation to create a technological "marvel" and upkeep nightmare that remains compromised in key driving areas.

    • @lzh4950
      @lzh4950 ปีที่แล้ว +1

      Reminds me when Top Gear reviewed the X5 & X6 & also raced the Q7 V12TDI around its test track, & how poorly they performed there

  • @benwells2338
    @benwells2338 ปีที่แล้ว +169

    As someone in the design industry, I see what the designers may have been trying to do with many of the design elements, and I DO actually like a lot of what was done. I will clarify that statement though by saying, this is IF you zoom into these particular elements and view them in a vacuum. What do I see when I pull back and see this thing as a whole? To me it’s the perfect physical analogy to an artist’s sketchbook or sheet of trace paper. A collection of interesting ideas but drawn out at different times, with different aims. To me, this product is BMW’s way to fast track their design process and present what should be 3-4 design iterations and model years, and compact them into 1 to see what works with the public.
    If the result of this model is BMW finding a way to modernize and introduce a new design language sooner, rather than giving us normal, expected designs but with beaver teeth grills or lego-inspired front and rear fenders of the M2…I might accept this XM and give BMWa pass, but I’m not too hopeful at this point.

    • @Youtubeuser1aa
      @Youtubeuser1aa ปีที่แล้ว +3

      Interesting

    • @savagegeese
      @savagegeese  ปีที่แล้ว +40

      Great comment

    • @DimitarStanev
      @DimitarStanev ปีที่แล้ว

      Details, surfacing and proportions are well-executed for what it is. And what it is is an ostentatious military bunker for the nouveau riche. A celebration of conspicuous consumption designed to shout and run over anyone in its way. As such I can not respect it. And unless our world turns into a dystopian nightmare a la Cyberpunk 2077, this will always look dated and out of place.

    • @michaelv6870
      @michaelv6870 ปีที่แล้ว +10

      I`m sure, Jeff Dahmer had some good traits as well.

    • @MrSchn3ll
      @MrSchn3ll ปีที่แล้ว +11

      In the age of clay models and even more relevant rapid and realistic 3D models this is a BS excuse. I am also in product design and the whole failure of "design by committee" excuse is no longer relevant for any serious product design companies - especially the size of BMW. This is a failing of a poor design lead, do not conflate this with the designers at the bottom.

  • @Stoneheadification
    @Stoneheadification ปีที่แล้ว +65

    The XM, the offical car of Balenciaga Executives, if you see one on the street, hide your children and elderly.

  • @WFO.
    @WFO. ปีที่แล้ว +98

    Driven it a couple times at BMW events. It’s an f’in brick and a fugly one at that. After
    each event, the BMW reps came up and asked us what we thought. Each time I said “I’d rather have an X5 Competition and have some left over cash!” The reps were speechless.

    • @joesmith9216
      @joesmith9216 ปีที่แล้ว +5

      And the X5M is much better looking, well, the old one's were anyway, Gimme a '15 X5M PLEASE!

  • @ChristosDimou
    @ChristosDimou ปีที่แล้ว +153

    This is the perfect example of a BMW that everyone hates. This makes it an instant classic.

    • @Jimmmmmmmy
      @Jimmmmmmmy ปีที่แล้ว +7

      I saw one in person the other day. It wall all black. I think it looks pretty good. I could see myself picking one up if the used market crushes its value, but I think it'll probably hold its value after the sharp initial decline since its one of the cheapest showoff SUVs on the market.

    • @Dowlphin
      @Dowlphin ปีที่แล้ว +8

      Instant class-sick.

    • @Fc-cb3tn
      @Fc-cb3tn ปีที่แล้ว +10

      @@Jimmmmmmmy it looks good because you can't see any of the car's "features"😅

    • @seafooddiablo5686
      @seafooddiablo5686 ปีที่แล้ว +11

      ​@Jimmmmmmmy thats a terrible idea this thing will last a few years then all the electronics will fall apart. I bet the 10 year cost of ownership will be $100k +

    • @roysmith6185
      @roysmith6185 ปีที่แล้ว +3

      Just because everyone hates something upon release doesn't mean it's going to be a future classic.
      There are a few examples where this was the case, and youtubers like DeMuro highlight it. People also oversubscribe to the idea; now you have all the woke and meta car enthusiasts repeating the same empty phrase about shitty cars that are doomed to failure.
      People hated the E65 7 series when it came out. And now you can travel to the shittiest town within 20 miles of you and pick one up for 3000 dollars.

  • @tfunkhou88
    @tfunkhou88 ปีที่แล้ว +165

    I think the only way to make this thing more gaudy would be with a gold chain steering wheel and 26” spinnahs 😂

    • @THX5000
      @THX5000 ปีที่แล้ว +1

      😂

    • @mauricesoulis1590
      @mauricesoulis1590 ปีที่แล้ว +4

      Maybe curb feelers and a “aaaooogah” horn?🥴

    • @BlueNinjakoopa553
      @BlueNinjakoopa553 ปีที่แล้ว +2

      Lol. It would have to have the stars and bars covering the rear window, mud tires, and a Carolina squat to make it gaudier.

    • @joesmith9216
      @joesmith9216 ปีที่แล้ว +1

      it will be available

    • @s.k.6823
      @s.k.6823 ปีที่แล้ว +1

      BMW individual does that for you. Bet we will see some tuning of sorts soon 😂

  • @FunkatronicDingus
    @FunkatronicDingus ปีที่แล้ว +93

    Very bold of BMW to give this slab an even bigger sniffer to demonstrate to the dealers how their noses should look after all the coke they snort while thinking of ways to get these things off the lot.

    • @julianbrelsford
      @julianbrelsford ปีที่แล้ว +1

      After seeing a video comparing the modern grille design for BMW to Hitler's moustache, that's all I see any more on the front of a car like this

    • @FELIPE8226M
      @FELIPE8226M ปีที่แล้ว

      Lmao

  • @tombrennan6312
    @tombrennan6312 ปีที่แล้ว +43

    A car for jag-offs, as we say in Chicago.

    • @aprtur
      @aprtur ปีที่แล้ว

      Do those hawking Malort like it's something fancy fit the mold here, or are they the opposite 🤔? Nobody knows.

  • @will.davlin
    @will.davlin ปีที่แล้ว +96

    We need a Prius with 8 inch ground clearance

    • @taterc229
      @taterc229 ปีที่แล้ว +21

      I'd rather drive that than the XM

    • @user-ve9tu5rv6e
      @user-ve9tu5rv6e ปีที่แล้ว +3

      @@taterc229v8s aren’t for everyone

    • @fartman10284
      @fartman10284 ปีที่แล้ว +10

      That’s a RAV4 hybrid and Plug-in Hybrid

  • @Greg-oj2pg
    @Greg-oj2pg ปีที่แล้ว +32

    After seeing this vehicle, I'm glad I don't have enough money or social media influence to afford it. If this is what the automotive future looks like, I'll drive my Honda Accord until it dies.

  • @rushmatic
    @rushmatic ปีที่แล้ว +44

    It’s so hard to believe that Turbowski used to be this channels main source of humor. This channel has grown so much and represents the absolute best of trolling, humor and intellect. I LOVE THIS CHANNEL!!!

    • @mrtopcat2
      @mrtopcat2 ปีที่แล้ว +5

      I don't know what Turbowski is, but unfortunately YT appears to be demoting this channel instead of promoting it. I wonder what this guys have 'sinned' for that kind of treatment? I wish them the best and continue to recommend this channel to every car enthusiast friend.

    • @kgb4187
      @kgb4187 ปีที่แล้ว +2

      @@mrtopcat2 He had a repair shop that Mark would take cars into to put on the lift and get a mechanic's opinion on. Go back and watch some of the early reviews.

    • @mrtopcat2
      @mrtopcat2 ปีที่แล้ว +1

      @@kgb4187 OK, thanks for that. But that does not explain why this channel is not promoted more by YT and instead appears to be demoted. Seriously, I have some car guy friends and it hasn't been recommended to any of them. To me neither by the way. I only found out via word of mouth from another friend.

    • @oOgy172
      @oOgy172 ปีที่แล้ว

      Didn't he get deported?

    • @RatBürgerSk8
      @RatBürgerSk8 ปีที่แล้ว

      ​@@mrtopcat2The TH-cam suggestion algorithm works in strange ways. Some channels put in work to get an edge with the algorithm, maybe SG doesn't but who really knows. I doubt it's anything malicious.

  • @johnnyr25
    @johnnyr25 ปีที่แล้ว +14

    Mark, all you need to know is that this monstrosity exists because the Lamborghini Urus exists. It's like the escalation that Commissioner Gordon mentions at the end of Batman Begins.

  • @richardsmith579
    @richardsmith579 ปีที่แล้ว +84

    This matches the house design choices that the super wealthy make. It’s brilliantly targeted.

    • @springertube
      @springertube ปีที่แล้ว +8

      Speaking of brilliant, your observation - spot-on.

    • @charles_.l
      @charles_.l ปีที่แล้ว +6

      i just feel like people would rather own g wagon

    • @GetOffMyLog
      @GetOffMyLog ปีที่แล้ว +18

      ​@@charles_.lthe people who buy this don't want a g wagen because all their friends have one already.

    • @user-ve9tu5rv6e
      @user-ve9tu5rv6e ปีที่แล้ว +2

      @@charles_.ldime a dozen

    • @joesmith9216
      @joesmith9216 ปีที่แล้ว

      well, yeah, it has to appeal to them, it's an LA car for sure, I doubt these get a 2nd year run.

  • @albertko1
    @albertko1 ปีที่แล้ว +48

    "Plan your next trip to Illinois today" with the shaving cheese onto a pizza had me dying 🤣
    Also, the E72 X6 ActiveHybrid was BMW's first experiment with doing exactly this mix of a turbo V8 with a electric hybrid drivetrain that mated to the transmission.

    • @_IMNNO
      @_IMNNO ปีที่แล้ว +1

      My neighbors leased one years ago. I’m not sure if they enjoyed it. However, I believe this powertrain was designed from the ground up. Like Jack said, this vehicle will be the field tester for eventual TSBs in future M products.

  • @Tdfries
    @Tdfries ปีที่แล้ว +12

    When the scene with the guy making pizza came and went, I actually said out loud “what the fuck was that” and I’m glad it happened.

  • @stuartcudlip223
    @stuartcudlip223 ปีที่แล้ว +44

    Mark and Jack, laughter my head off at this review / philosophical debate. If I may but in, I would say decadence dosent know logic, rationality or prudence. Keep up the good work👍🏻

  • @heeltoeautomotive4962
    @heeltoeautomotive4962 ปีที่แล้ว +4

    The reason this channel is great is because it’s real. They don’t make every car seem like the best thing in the world and highlight both the flaws and what’s great unlike others

  • @motodrang4287
    @motodrang4287 ปีที่แล้ว +24

    That roof looks like when a 90s chevy headliner starts sagging in places.

  • @kutlay1988
    @kutlay1988 ปีที่แล้ว +26

    It seems like this vehicle is the best representation of Neo-M-ism. Put the M badge on everything!

    • @The_Stanman
      @The_Stanman ปีที่แล้ว +8

      It really is.
      It'd work better as a BMW flagship rather than M. That way they could give it a good ride and gone all out on luxury. I'd still hate it, but it'd make more sense to me.

    • @andreaswiese8982
      @andreaswiese8982 ปีที่แล้ว

      Yeah I drive an f22 m235i and even there the m is a bit of a watering down. Even as a performance car.

  • @travisp11
    @travisp11 ปีที่แล้ว +20

    If you put in the work tuning your cars in Gran Turismo you should handle the BMW driving dynamics interface just fine.

  • @MrFoof82
    @MrFoof82 ปีที่แล้ว +45

    Looking forward to your review of the BMW X M Red Label, where they *quite literally* put lipstick on a pig.

    • @papa_pt
      @papa_pt ปีที่แล้ว +6

      Holy shit.. that's amazing

    • @anonym3017
      @anonym3017 ปีที่แล้ว +3

      that's an insult against pigs.

    • @LafemmebearMusic
      @LafemmebearMusic ปีที่แล้ว +1

      Really tired of how words don’t mean things these days. Literally , is not a word that’s meant to be used figuratively 😅. This vehicle is not literally a pig… is it pig like yes but it is not LITERALLY a pig. You mean figuratively omg.

    • @papa_pt
      @papa_pt ปีที่แล้ว +3

      @@LafemmebearMusic is a fictional Angry Bird pig literally a pig or figuratively? Maybe virtually

    • @MrFoof82
      @MrFoof82 ปีที่แล้ว +1

      @@LafemmebearMusic Look at bearboy over hear, loosing his mind.

  • @Supperconductor
    @Supperconductor ปีที่แล้ว +13

    The models on the runway b-roll was hilarious, well done.

  • @jax1079
    @jax1079 ปีที่แล้ว +10

    This is such a cynical episode… and it’s mainly because you’re absolutely right. It’s hard to look into the future of automobiles and not be somewhat depressed, especially at the top of the market.

  • @nickscapellato8248
    @nickscapellato8248 ปีที่แล้ว +22

    There's a new M5 in my area which appears to have that similar shade of blue, it's fantastic with the copper accents. That's all I have to say about the XM!

  • @muhammadmore
    @muhammadmore ปีที่แล้ว +18

    Hopefully one day Jack can give us an in depth video on the B58 and all its iterations the same way you do for cars like the NSX

  • @obsidian....
    @obsidian.... ปีที่แล้ว +19

    I love you Mark, never change 🤣

  • @the1anonymouse
    @the1anonymouse ปีที่แล้ว +11

    The XM is a performance car that uses the other definition of performance. It's not about what it can do but about being seen in one. This is as car that was designed from the ground up to be either a prop in, or the setting of, Instagram posts. The majority of the content with this vehicle in it will be the steering wheel or dashboard with random motivational quotes about money or hustling/grinding

  • @irminkosvk9968
    @irminkosvk9968 ปีที่แล้ว +12

    I love the nice gentle touch of playing Slav King in such a car. Definitely the same target group as the car buyer, perfection.

    • @intensifiedhipster
      @intensifiedhipster ปีที่แล้ว

      Wait
      I know the song but it’s not in the video?

    • @grants5036
      @grants5036 ปีที่แล้ว

      @@intensifiedhipster th-cam.com/video/qAFgpxAxV5o/w-d-xo.htmlsi=erylgN-0GLZ6oRgQ&t=223

  • @thewhitecarrot
    @thewhitecarrot ปีที่แล้ว +8

    I really love the curve in the centre of the dash with a totally square iPad slapped on there.

  • @joaquinjavaloyesruiz8040
    @joaquinjavaloyesruiz8040 ปีที่แล้ว +91

    Even pursuing it on purpose, it is impossible to make an uglier car.

    • @bavariancarenthusiast2722
      @bavariancarenthusiast2722 ปีที่แล้ว +10

      Hold your beer - there many new models coming out uglier or worse....boring

    • @joaquinjavaloyesruiz8040
      @joaquinjavaloyesruiz8040 ปีที่แล้ว

      @@bavariancarenthusiast2722 😵‍💫

    • @yungrichnbroke5199
      @yungrichnbroke5199 ปีที่แล้ว

      Yeah all cars should just be aerodynamic economy blobs or gigantic apartment buildings on wheels. Nothing else. How dare BMW do something different.

    • @JohnFromAccounting
      @JohnFromAccounting ปีที่แล้ว +7

      The Fiat Multipla is more endearing than this thing.

    • @bavariancarenthusiast2722
      @bavariancarenthusiast2722 ปีที่แล้ว +1

      @@JohnFromAccounting hey don't insult the Multipla its an icon now 😅

  • @gabriel.casanas
    @gabriel.casanas ปีที่แล้ว +4

    tall, extremely heavy (over 6000lbs), very fast (700hp) and in the hands of the target demographic. This is car is going to be dangerous to everyone but the person driving it

  • @VanishPenguin
    @VanishPenguin ปีที่แล้ว +14

    That blue color is VERY nice. There is an M550i XDrive on Turo near LA with the identical blue color + copper trim. Rented it a handful of times, gets a lots stares for a 5 series

  • @OfSheikah
    @OfSheikah ปีที่แล้ว +18

    Glad Mark recovered from Hyperscreen of the EQS quickly! Keep being resilient Mark! Transfer your consciousness to AI by the way, Jack!

  • @SueBobChicVid
    @SueBobChicVid ปีที่แล้ว +21

    I like the new guy. He's really insightful.

    • @fatih9321
      @fatih9321 ปีที่แล้ว

      What are the other videos where these B58 introductions were made as well? 😆

  • @1250ships
    @1250ships ปีที่แล้ว +5

    I think we all owe the Pontiac Aztek an apology because this thing makes it look like a brilliant piece of automotive art.

    • @ChatterboxFM
      @ChatterboxFM ปีที่แล้ว

      It’s incredible to think that the Pontiac Aztek looks like a sound investment in comparison. Even new, they weren’t going to completely bankrupt you as long as you didn’t think about the papier-mâché transmission.

    • @ColonelBobfed
      @ColonelBobfed ปีที่แล้ว

      10/10 that cracked me up, bang on

  • @crwnpntp
    @crwnpntp ปีที่แล้ว +1

    The first video I ever watched of yours I couldn’t finish. No reflection on your videos. You guys are the best.

  • @Emurselovic
    @Emurselovic ปีที่แล้ว +3

    I hosted a party on Saturday where I made everyone watch a compilation of AI Jack clips without any context. No one has spoken to me since and I think someone took my cat when they left that night.

  • @MegaRetr
    @MegaRetr ปีที่แล้ว +5

    Great work as always.

  • @DreamConundrum
    @DreamConundrum ปีที่แล้ว +21

    For people looking in a few years to buy one coming off lease, this thing might set a record for depreciation. I'm very curious what they sell for after 30-something thousand miles.

    • @timothycc711
      @timothycc711 ปีที่แล้ว +3

      Yes your right! Normal people might be able to afford it...at least until the first check engine light comes on.

    • @scottbrown4142
      @scottbrown4142 ปีที่แล้ว +3

      Considering the amount of rattles that things gonna have in 5 years time from the horrible ride, I'd say 50% of RRP

    • @Sashazur
      @Sashazur ปีที่แล้ว

      @@timothycc711At 30K miles the check engine light will have already been on for a while.

    • @rosgoncharuk2403
      @rosgoncharuk2403 ปีที่แล้ว +1

      1/3 the starting price.

    • @shahrukhbakar3248
      @shahrukhbakar3248 ปีที่แล้ว +1

      This vehicle just shows how lost BMW M has been for years. You guys touch on this in the video but this soulless vapid BS is the opposite of what BMW M used to stand for years ago. What a sad world.

  • @GTIModBlog
    @GTIModBlog ปีที่แล้ว +7

    You guys are so well positioned to give a hilarious commentary on a thing like this, and you absolutely nailed it 😂😂😂

  • @Affalterbach1967
    @Affalterbach1967 ปีที่แล้ว +13

    The real business case for the XM is so 50,000 of you can convince Dave Ramsey that the b58 x3m40i is an optimal bargain.

  • @mkizzy8499
    @mkizzy8499 ปีที่แล้ว +1

    "Lets start with the exterior...oof!"
    Thanks. The Roblox death sound now plays in my head whenever I see this truck.

  • @klasseact6663
    @klasseact6663 ปีที่แล้ว +9

    Is this really, truely the same company that made the 507, E46 M3 and Z8🤔

  • @StevenEveral
    @StevenEveral ปีที่แล้ว +2

    BMW: We will never make a BMW X7M, it would be too big and expensive.
    Also BMW: *builds this monstrosity*

  • @Joey_Bananas
    @Joey_Bananas ปีที่แล้ว +9

    Video edits like this is partly why you guys are my favorite car review channel.. absolutely love the comedy and style of the vid. The AI stuff is def funny but for me sometimes it gets overplayed and a bit too weird lol this one was hysterical but yeah just giving inputs. Keep up the great work, happy 4th 😎

  • @cristi724
    @cristi724 ปีที่แล้ว +1

    romanian gypsies will absolutely love this car. but then again they've always loved BMWs.

  • @andrewfriedman2572
    @andrewfriedman2572 ปีที่แล้ว +3

    Loved the ambient lighting in the shop segment 😆

  • @driliagor
    @driliagor ปีที่แล้ว +1

    Only you two can speak the honest opinion on brand like BMW and not be uninvited to the next review. Appreciate the honesty

  • @craigsmith9366
    @craigsmith9366 ปีที่แล้ว +3

    1:20 in and I spit my coffee out laughing at the cheese grating 😂😂. Well done men.

  • @drtofuu
    @drtofuu ปีที่แล้ว +11

    I wonder if they ever run these designs through existing BMW customers. It looks as if they are giving the finger to their existing enthusiast/ fan base and trying to get a completely new one.

    • @springertube
      @springertube ปีที่แล้ว +2

      Sadly, controversy and contrariness (for no other reason and without merit) sells.

    • @paulhelden
      @paulhelden ปีที่แล้ว +2

      Sure, in the long term that will kill the brand

    • @joesmith9216
      @joesmith9216 ปีที่แล้ว

      good point, people with TASTE like x3's and x5's, the x3m40i is a really nice modern BMW for sure, I really do like them, and I think those are German made, but maybe not.

  • @mickwrinkles2318
    @mickwrinkles2318 ปีที่แล้ว +6

    Hopefully one day we get back to efficient, very aerodynamic, sedan like, low consumption vehicles. This whole trend of SUVs is ingnoring everything we learned in the last 60 years of automotive development.

    • @FrankieShovels
      @FrankieShovels ปีที่แล้ว +1

      I mean there are still a LOT of sedans and little hatch backs sold every year

    • @TassieLorenzo
      @TassieLorenzo ปีที่แล้ว +3

      Mercedes EQS? Ioniq 6? And of course: Toyota Prius, Honda Clarity (discontinued) etc. One day buyers will see the light and prioritise buying vehicles with low drag coefficient, one hopes. 🙂

    • @RatBürgerSk8
      @RatBürgerSk8 ปีที่แล้ว +3

      I'd like to see more luxury vehicles that prioritize efficiency, luxury doesn't necessarily need to be an excess in size.

  • @dwb468
    @dwb468 ปีที่แล้ว +5

    You had me at geodesic headliner and underbody mood lighting. I have (2) on order.

  • @KevGoesRiding
    @KevGoesRiding ปีที่แล้ว +12

    The last time i saw something this fashionable it was called ‘Derelict’

    • @erik2446
      @erik2446 ปีที่แล้ว +3

      Actually it was "Derelicte."

    • @gikigill788
      @gikigill788 ปีที่แล้ว +1

      "I'll derelicte your balls" 😂😂

    • @KevGoesRiding
      @KevGoesRiding ปีที่แล้ว +1

      @@erik2446 yeah sorry its been a while. awesome movie though and the first thing that came to mind when i saw the TV ad for that car

    • @erik2446
      @erik2446 ปีที่แล้ว

      @@KevGoesRiding 🤣

  • @austinfrazier7325
    @austinfrazier7325 ปีที่แล้ว +3

    This is basically the modern equilviant of some tarted up 70s shag van with the decorations.

  • @jordanwalker9983
    @jordanwalker9983 ปีที่แล้ว +5

    11:30 the fake engine noise sounds like a cow mooing

  • @Havanu81
    @Havanu81 ปีที่แล้ว +1

    Your channel is one of the first regular one to have HDR content. Hats off to you for actually properly using the format. The colorgrading and use of dynamic range is excellent! The highligts reallly pop on my oled laptopscreen.TH-cam has rarely looked this good.

  • @joellarrysr9977
    @joellarrysr9977 ปีที่แล้ว +23

    I get why they did it..this is for Movie Stars and Athletes. Not sure it had to be an M car though... They should have spun off a brand like Maybach and Mercedes

    • @mtnman1984
      @mtnman1984 ปีที่แล้ว +4

      Imagine if they used the Alpina name

    • @scotchbingeington6761
      @scotchbingeington6761 ปีที่แล้ว +3

      ​@@mtnman1984oh God...

    • @bavariancarenthusiast2722
      @bavariancarenthusiast2722 ปีที่แล้ว

      Well its bold and different....at least....

    • @joellarrysr9977
      @joellarrysr9977 ปีที่แล้ว

      @@mtnman1984 Alpina is a partner, they don't own them. Should they buy them ?.. maybe..

    • @mtnman1984
      @mtnman1984 ปีที่แล้ว +3

      @@joellarrysr9977 their acquisition of Alpina was announced last year, but I don't know when it's supposed to be finalized.

  • @kdiggitydog7696
    @kdiggitydog7696 ปีที่แล้ว +2

    LMAO! I loved this so much!! Thank you!! Also, +1 for the "turboCHARGER" moment...

  • @kcm732
    @kcm732 ปีที่แล้ว +4

    17:40 RIGHT THERE!! completely agree with Mark. hense why i can't stand alot of new vehicles that fall into this category. it truly is a waste of resources.

  • @waynelee9065
    @waynelee9065 4 หลายเดือนก่อน

    Thanks!

  • @JMacGyver1
    @JMacGyver1 ปีที่แล้ว +18

    Great video and I love the “hate flooring” you were doing with it. It deserves the hate and BMW should be embarrassed that they green lit this disaster.

  • @kaseyc5078
    @kaseyc5078 ปีที่แล้ว +9

    Can’t imagine owning this after warranty expires

    • @joesmith9216
      @joesmith9216 ปีที่แล้ว

      yeah, it can not be done, will maybe have a 2nd owner....but doubt it.

  • @scottbrown4142
    @scottbrown4142 ปีที่แล้ว +3

    Watching you drive that thing down the road almost shook my retinas loose. It's crazy to see a smoother ride and less camera shake in your GT3RS video than this (granted that was on track).

  • @ronniet906
    @ronniet906 ปีที่แล้ว +2

    A salt of the earth review of BMW' vanity'wood. A+ guys 👍

  • @HastySwampert
    @HastySwampert ปีที่แล้ว +3

    Do you have to pay a monthly subscription for the turbocharger?

  • @jr1885
    @jr1885 ปีที่แล้ว +2

    My local dealer had 6 in stock last month. Went over the weekend just to browse and they were all gone. Apparently there’s definitely a market for these.

    • @gregorygant4242
      @gregorygant4242 ปีที่แล้ว

      Former 80's yuppies who have suddenly become very rich now !

    • @michaelv6870
      @michaelv6870 ปีที่แล้ว +1

      I`m sure, Pontiac sold more than 6 Aztecs.

    • @jr1885
      @jr1885 ปีที่แล้ว +1

      @@michaelv6870 at 25k new, the Aztec was attainable for the majority of the population….the XM, not so much.

  • @just.a.simplejoe
    @just.a.simplejoe ปีที่แล้ว +4

    L o l. One of the most spicy reviews from our guys in a long long time. Agreed though...not a car for almost most people and it's a testament to potentially wasted development funds that could have gone into a sports car or just something else.

  • @rexe3139
    @rexe3139 ปีที่แล้ว +2

    I was driving my E30 in Chicago the other day and I saw one of these, I was mortified when I looked over at it.

  • @stevefaul1710
    @stevefaul1710 ปีที่แล้ว +3

    My wife said the interior, particularly the ambient lighting, reminded her of a downtempo club in New York. And I think that is exactly what BMW is aiming for here. You buy this for the same reason you buy a Michael Jordan athletic shoe.

    • @joesmith9216
      @joesmith9216 ปีที่แล้ว +1

      modern cars are disgusting because the ''ambient'' lighting is OBNOXIOUS, the new e class is like a night club, its no longer a luxury car.

  • @Jia1337
    @Jia1337 ปีที่แล้ว +1

    Saw one in real life for the first time.
    It literally has the presence for a second then I couldn't care less.

  • @dkent3853
    @dkent3853 ปีที่แล้ว +12

    I saw one in the city last week. The owner looked like chiselled turd.

  • @amanasd26
    @amanasd26 ปีที่แล้ว +3

    I'm guessing a big part of the appeal of this car is that it makes boomers angry. Kind of like "you ruined our future, now we will ruin the things you love" type of deal.

  • @Trussme96
    @Trussme96 ปีที่แล้ว +3

    Persian real estate moguls in Toronto and LA will be fighting to the death to get their hands on these

  • @TassieLorenzo
    @TassieLorenzo ปีที่แล้ว +1

    18:20 Excellent points. With BMW being the builder of "ultimate driving machines" the relative lack of exotic mid-engine supercars in their lineup is totally illogical.

  • @AutoPilotgogogo
    @AutoPilotgogogo ปีที่แล้ว +4

    Several years ago I submitted a design idea to t-shirt company blipshift. It was the BMW M logo with the words Past: Motorsport, Present: Meh, Future: Marketing. They didn’t accept it. 😅 The disgusted look on Mark’s face throughout the entire review says it all…

  • @JohnD-bs4qi
    @JohnD-bs4qi ปีที่แล้ว

    My backside hurts after watching this. Thanks guys...

  • @MrHav1k
    @MrHav1k ปีที่แล้ว +4

    Wat da fak were they thinking when they designed this thing??

  • @JorgeA-r2r
    @JorgeA-r2r 4 หลายเดือนก่อน

    Been into BMWs for the last 20 years. I've been fortunate enough to drive 3 series 5 series and 7 series. I have owned X5Ms and X6Ms in 2022 and 2023. I just picked up an XM a few weeks ago. I have managed to drive it around 2000 Miles. The car is amazing in every aspect. My commute into the city is 60 miles each way and my roads are very good. I find the car very comfortable, incredibly responsive and solid and safe in speeds in excess of 125mph. I typically really don't care about gas mileage but already I am seeing 21 mpg. These guys need to spend a lot more time behind the wheel of this masterpiece to then conclude that it is not worth it. Anyone who is an enthusiast and is contemplating this vehicle should test drive this vehicle for a few hours and take it on different types of roads. I do not agree with there negative comments at all. Thank you for your time.

  • @erik2446
    @erik2446 ปีที่แล้ว +5

    Great review, although I'm sensing some missed opportunities here. I'm having visions of Wham's "Wake Me Up Before You Go-Go" soundtrack playing with the opening shots of the XM, followed by a reenactment by Jack and Mark of the gasoline fight scene from Zoolander?

  • @nateisright
    @nateisright ปีที่แล้ว +1

    Glad to see the glass roof gone and something interesting done with the headliner.

  • @The_Stanman
    @The_Stanman ปีที่แล้ว +3

    Early signs indicate this car is going to be a sales flop, which is really satisfying. They're sitting on dealer lots with discoutns already, unprecedented for a new car in 2023.

    • @joesmith9216
      @joesmith9216 ปีที่แล้ว +1

      I would not take one for 40k, not at all.

  • @chawenhalo0089
    @chawenhalo0089 ปีที่แล้ว +1

    I loved BMW for the daring I3 and I8. Now I don't which is worse, this XM or their anniversary "CSL" 😢.