What are Segment alternatives - and which ones are no alternative at all?
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- เผยแพร่เมื่อ 6 ก.ค. 2024
- I really like Segment. From the first day, I used it as the open-source package analytics.js until later, when it became a managed service. And I would still use it today in specific projects.
But it is always good to know the alternative. Because we all know the consultant's favorite answer: It depends.
Your requirements and your situation define the best tool for the job.
So I took some time (actually a bit more than I planned) to compare Segment to Rudderstack, Snowplow, Jitsu, and Amplitude. Highlighting the things that are similar and the ones that are different. And when it makes sense to choose one of them.
Let me know in the comments if you have questions about Segment or the other tools. - บันเทิง
Segment is simply not an option with a high monthly anonymous user count. Rudderstack is 10* cheaper with our volumes
100% - high anon traffic with low event count is expensive with Segment's MTU model. In that case, Snowplow's new cloud service could be an option depending on your other requirements.
Excellent! I will recommend to my friends!! Thank you.
Awesome, thank you!
Hi, Timo. I have a question that has been bothering me for some time now, about how a tool like Census manages to create audiences and export it to other platforms. What data is normally exported? Email I understand, since the user tends to use the same email on different sites and apps. But is there any other identifier that can be used for user-matching besides email? Thanks.
As you pointed out - it is usually the email address. Or you can use any id that identifies the user. So if you use Hubspot, you could match it with the Hubspot Id or any id which is available in Hubspot.
For Google Ads and offline conversions you can use the GCLID.
GAds customer match and I guess also FB stuff relies on the email. Which creates a problem, at least when you are in the EU, since you would need to save the consent answer of each user and filter by it when reverse loading it.
How hubspot id can help? How this ID is used to target someone? I understand that, if hubspot id is unique in the entire hubspot ecosystem, it can be used for targeting in the hubspot ecosystem itself, like Facebook. I don't know hubspot. :) But how this hubspot ID can be used to target the same people outside hubspot ecosystem?
Hi timo I hope you are doing well. I recently graduated computer science engineering with concentration of data analytics can you please refer me or hire me for the job so that I can gain knowledge in data field
'Promo sm'