7 tips on how I choose the right analytics tool

The question I get asked most of the time? Easy?
What kind of analytics tool would I recommend for you?
And my answer (of course): it depends.
Yes, it depends is frustrating but it really depends. If you like to get a little bit less depends, in this video I show my steps I usually recommend when I research a new analytics tool (or any data tool in general).
It’s 100% tool agnostic because it focuses where it should belong - at least in the beginning: your business, your setup and where you want to go.
Here are my 7 tips on how I choose the right analytics tool
- What is missing right now?
- What do you want to do in the future?
- Do you already have some experience in-house?
- What is your adoption and ownership strategy?
- Define your exit strategy
- Do constant retrospecives
- Ask vendors what they can’t do
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