8 Alternatives to Segment in 7 Minutes

There are a lot of players in the CDP space but Segment is probably one of the largest and most well-known since it was just acquired by Twilio in 2020 for $3.2 billion. Segment is not a bad tool by any means, but its core value proposition will always be capturing and transferring event data, so what are the best alternatives to Segment?
0:00 What is Segment?
1:17 What are the alternatives to Segment?
1:38 mParticle
2:16 Tealium
2:46 Lytics
3:17 Rudderstack
3:57 Simon Data
4:27 ActionIQ
5:06 Amperity
5:32 CDPs and the modern data stack
6:06 Reverse ETL
6:56 Getting started with Hightouch
#Data #Analytics #Marketing #Dataengineering #ETL #ReverseETL #dataintegration #moderndatastack

[@jrktx9386]

Excellent overview and reverse ETL solution by HT

[@bmbm8072]

Thanks for the video.
You mentioned that mParticle is better for mobile app tracking than Segment. But the integrations of Segment also suggest strong capabilities there. Do you have experience, that Segment is worse with mobile apps?

[@HightouchData]

So glad you enjoyed the video! This question is a bit difficult to answer via text. We actually have several former Segment and mParticle employees here at Hightouch who have a ton of experience with each.
I'm more than happy to make an introduction and schedule a call if this would be helpful. Feel free to send an email to [e-mail] and I can make an introduction.

[@bmbm8072]

@@HightouchData Thank you very much!

[@HightouchData]

@@bmbm8072 Always happy to help!