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It's a very broad field nowadays.

@@timodechau Any ideas on how to reclaim my ego? I barely scratched the surface. I also noticed that the host mentioned implementing it beyond just B2B. Any suggestions on where to find other models?

@@MO3az-hw9qy I have some live videos on this channel where I do metric trees for specific features and for e-commerce.

Awesome! GTM is a good abstraction layer for the implementation. But it is not a must, you can also send events directly into GA4.

@@timodechau Thank you for your response; I really appreciate it. I just wanted to confirm-when setting up an analytics system, isn't configuring events in GTM a key part of the process? For instance, defining what qualifies as a conversion and ensuring it is properly tracked?

@@MO3az-hw9qy Yes, this is part of it. What I wanted to point out is that you don't need GTM for it. In the end, you just send a JS request, and you can do it from anywhere.

Tough one - it definitely helps if you have done practical work before. I won't say it is impossible. One take would be to go really deep on a specific topic, produce content around it and then target clients who have this problem.

Thanks!

Depends. I would say today, 85% have dashboards because I include them to make the value more visible. In the past, I often avoided them. I always work with automated and orchestrated pipelines. I usually use Keboola for it.

Thanks!

Depends on what you mean with deleted? Can it be blocked? Yes, with some effort. Can you remove it from your app? Yes, just remove the package.

Fair point. I will put it on my list to create a video like "All the things you need to know about Segment as a developer".

That is great. Thanks!

Unfortunately not. But I was thinking about it since some more people have asked. The best resource I can recommend is Olga's Substack: dataanalysis.substack.com

Yes, you can also get pageviews out of the box, but Amplitude's foundation is events.

@@timodechau Isn't a pageview a type of event? 🙃

It is, but when you come from GA, it feels different.

It depends how you use Segment. If you use the identify call it should correctly stitch identities. But you can check the user informations in the user sections to see if users can have different ids and are still merged.

I hope the replay is still ok. I try to stick to the same time every week.

😁 - sorry. It needs the build up.

Thanks!

That is a good question. There is the Amplitude Demo Account: analytics.amplitude.com/demo That's all I know. But maybe it would be a good idea if I could create some demo setups. I have an event data simulator, so I can build any dataset.

@@timodechau thank you for your response. I'm a Data Analyst eager to transition into a Product Analytics and Customer Journey focused Analytics Engineer role. I've noticed your extensive use of dbt in your video, which is impressive. I've already started taking courses on it. Could you please share your recommendations for my next steps? Any advice would be greatly appreciated

It's not that easy to answer. Tooling and data model/prep are two parts of the job. The more essential part is understanding how to help a product team. This includes more knowledge about how product and product teams work. Maybe it is a good idea for a post that I should write.

@@timodechau Really appreciate that you replied also can't wait for that ♥️, BTW I built a simulator to practice the product analytics it simulate a streaming service ( Netflix) with All it's compents ut generate users Data, videos Wich is a part of a series, also i made marketing campaigns budget and social Media interaction to practice CLTV and CAC and of course users traffic Data on the platform to monitor users behavioral patterns I don't know why TH-cam doesn't allow me to post the GitHub repository link here Is there any way to send the link for you!?

And this never can scale. And truth be told, they are the experts in their domain. They have so much background knowledge and will unlock much better insights.

Thank you so much. Yes, you won't be famous with this kind of content. But that's what I like and I am so glad it helped you.

Unfortunately, not really. This is a good post: substack.com/home/post/p-143579364 and this one too: www.leverslabs.com/article/introducing-metric-trees But I am planning to run a weekly live format where I create metric trees - so keep your eyes out for it. Potentially I will start in August

Excellent. The docs are a bit vague, and I had to talk to Mixpanel directly to check out some things.

I basically did everything as a first project. This was helpful to also get an idea of how these different projects work, which ones are more risky, and which I like to do. I will keep this experimentation until today.

@@timodechau I already do some consulting, but I have trouble finding the types of clients that will generate enough value through analytics for them to pay what I'd like. Currently I offer building a simple but complete data infrastructure ELT with data pipelines, a data warehouse, dbt and any BI tool. What would you recommend me to reach more companies that could benefit from that? I'm in Mexico by the way, but I could sell remotely in the US or Europe if need be.

When I got your scenario right, I would solve it with events only, like a purchase event with the amount and the state providing the properties. This should get you the right calculation. It could also been done with user properties, but it would be not really efficient to do so.

Screen Studio does most of the magic!

Thanks for the feedback - I need to check why it was like this.

What kind of topics would you like to watch?

How about making a customer journey report for a more complex Data ​@@timodechau

There are not many. www.activityschema.com is a good start. I have some other videos that touch on these topics as well.

Glad to hear that!

I published longer versions here: www.deepskydata.com/courses/snowplow-on-google-cloud-iglu-server www.deepskydata.com/courses/snowplow-on-google-cloud-2-the-pipeline

Awesome, thank you!

Thanks! Let me know if you have any whishes for future videos.

Concerning tools - it always depends on the project. Usually from a long list of data tools. First clients - Network. I told friends about my new services and asked them to look out for potential clients. By that, I got my first two projects.

Thanks! Let me know what you would like to see in the next video.

@@timodechau Your welcome! I am starting to use Mixpanel for a new project and your videos helped me a lot. I come from the BI world, mostly using Power BI. How would you face a project like the one you just showed using a BI tool instead of a tool like Mixpanel or Amplitude? Does it make sense to use another tool for reporting and visualization? It is not that I don't like Mixpanel, but it lacks in the board side.

Any BI tool would do if you only want to report on the metrics and how they change over time. But if you want to understand the correlation between specific user behavior and subscription revenue you need a tool like Mixpanel.

@@timodechau I am starting to get that feeling! Have you ever experimented with tree-based machine learning models to predict metrics, like MRR, only to find that the most significant connections are in the lower branches of the metric tree? For example, by using Shap values and models like Random Forest or XGBoost to uncover deeper insights.

No - but this sounds extremely interesting. Did you do something like this?

Thanks!