ROLEX have a SECRET reason for new prices!
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- เผยแพร่เมื่อ 2 ม.ค. 2020
- Part 2 of the Rolex price list video. Discussing the big push of the Rolex list prices. Is there a reason behind it or is it just a regular price hike?
Previous Video: "Let's look at the new Rolex list prices for 2020" -
• 2020 Rolex Prices!! I ...
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There’s no shortage or lowered production. That’s a lie. Rolex receives the exact same amount of 800k COSC certificates every year. The ADs are saving the sports models for their big spending VIP clients, a trend started by Brian Duffy the CEO of Watches of Switzerland.
@Tawny Ulcer I believe this is more accurate, you are right, just look around and there is a lot of Rolex overpriced waiting for Us bite the bait.
Sorry but where is your source for this? It's assumed based on historical data that Rolex submits 800K watches per year to COSC for certification. That report hasn't been made public since the 2015 report was last released. COSC no longer issues this report to the public. Are they submitting less than 800K to COSC? Probably not, likely more actually. There's also been a rise in demand for luxury goods over the last 5 years. We also have no idea how many of each model Rolex produces. Assume that Rolex allocates 10% of its production to the steel Submariner, that's only 80,000 Subs produced a year for the ENTIRE world. That's not that many in the grand scheme of things for how highly sought after that watch is.
The more you think about the supply and demand issue, the more you come to realise a Rolex timepiece is perhaps “the most idyllic luxury item that you could ever own”!?Think about this for a moment. A Rolex watch is something that can be with you 24/7, useable in most situations, a visible status symbol (or at least one denoting wealth!), a display of discernment and good taste, a highly reliable, functional and durable tool watch, independent of an electronic power source. Most importantly a Rolex watch is an item that retains value (and typically increases). Add to this the yearning man has to go back to a time of craftsmanship and engineering excellence.....something Rolex has stayed true to over the years and now it’s paying dividends, as most of us now appreciate!
Name any other product that you can buy that meets the above criteria? Not forgetting the relatively low maintenance costs ( and a perfect heirloom)!!For the reasons stated, I believe demand will always outstrip supply!
Well said!
I completely agree! Every Rolex I have ever owned I wore and thoroughly enjoyed. I’ve only sold one ( my first , a Polar Exp 2 ) that doubled in value after wearing for 15 years. I have a few more Rolex watches now and will never sell one again. I did purchase a stickered Batman recently to give to my son when he graduates from college.
Brilliant....you can’t go wrong with Rolex....Appreciate the reply👌
I used to not really relished Rolex until I bought my first Rolex I just purchased a 43 mm Sea-Dweller. Yellow gold and steel and I am in love with this watch.to me it is a great value compared to some of the other high-end watches like Richard Mille example, people pay insane amounts of money just to have a status symbol.a Rolex gives you the same status at a much lower price and it is a better watch in my opinion because of the money value and the construction. Well I'm not saying Richard Millel isnt a good watch it is a garish watch. Why is Hublot knocked and Richard Mille is not this is what puzzles me
Any other product that meets the above criteria? It’s called a Patek Philippe.
I do NOT think Rolex is producing these sport watches at a slower rate than the people wanting to buy them. What they are doing is making and keeping their brand more prestige by pushing people away and only allowing the VIP to get their hands on one. If every Joe out there has one it would cheapen their brand. They are bringing up the price to make up for the lack of sales just to keep their brand prestigious. It's a win win situation for Rolex. Other high end brands are also doing this same exact business model (strategy). Hermes & Chanel just to name a few are no longer selling their handbags just to anyone, only sell to their VIP customers. SURPRISE SURPRISE!
The working class rocking Rolexes is not in Rolex's strategy. They have transitioned to a luxury brand and they want to appeal to the upper-middle class. A conundrum indeed.
Locutus D'Borg Correct, they no longer desire joe blow wearing them. Which is pretty ridiculous being the company was built mainly on exploration.
Rolex has been a luxury brand for quite a long time.
Don’t know because to do that, they need to raise 100% their watches and justify it with materials used, 7% isn’t a major raise to elevate into Luxury category.
The average Joe Schmo can get 1:1 Rolex on canal street in NYC and online for a few hundred bucks...no one's the wiser expect guys like us who have the knowledge to spot junk from a mile away. Rolex is getting like a fake LV bag....it's out there in abundance. But who cares. Most of time when I wear my watch...no one notices and if they do they assume it's a fake even if you are wearing a 3 piece pinstripe suit.
@@monsieurmike2072 Yep. The fakes are good enough, and so prevalent, that the assumption I generally make is that anyone I see flashing a "Rolex" around is likely just sporting a fake. And I know I'm not alone in this.
More than anything I enjoy about your channel is how damn funny your analogies are!! I've laughed out loud a dozen times since discovering your channel! So cheers mate! Keep 'em coming!
Nailed it.
Steve Rubell, former owner of Studio 54 knew that the less someone can have something, the more they want it.
I think you’re right on all fronts & I personally believe it’s a combination of factors which is why we are seeing the price increases:-
1. Price of materials has changed and costing more
2. To have more output from the factories to meet demand this comes at a cost and unfortunately something has to be passed to consumers
3. Increased costs to distribute the product
4. Yes I accept price point has to maintain brand prestige position
5. Export costs are forecasted to be higher in key markets thus markup reflects position
6. There’s something new potentially coming over the next 12-24 mo the and thus the development costs are hitting consumers
7. The 10 year before servicing expectation itself comes at a cost - which is put aside for future 1st service...
Loving your channel. Happy 2020!
I think it's option 3 and I agree 100% with your explanation of that scenario. Rolex need to move prices up and production down to maximise the brand appeal, they are moving Tudor into the gap that Rolex is moving up from.
Bill Clifton Yes make sense. Only a recession could interfere with it and people sell of used watches amongst other assets.
Always enjoy when you throw another video at us.
Just returned from a short trip to Las Vegas and couldn’t believe how many Rolex watches I saw on wrists. Unlike my everyday life where I feel special when I wear mine. ☺️
I like your points.
I agree with point 2. With regard to point 3, I’m not overly wealthy but I have two Rolex’s. An all black GMT C II and a stainless DJ 36.
I wouldn’t want a precious metal one even though I guess I could afford it. I feel bad enough having a stainless GMT worth over 10k. I can afford it but I don’t like having that much $$ on my wrist. Hope that makes sense. I’m just happy with the stainless.
Great video once again. Man there’s something so genuine about your channel. Keep it up!!!
Interesting to hear your theories and I tend to agree with them. It’s going to be a very interesting year for watches. Baselworld 2020 will certainly be one to watch.
if You just knew ... ;-D
I think Baselworld could be struggling this year (more than 2019) ..... April and May could be VERY interesting months in the watch world
My video covers this, not a increase supply matter but more of getting the prices ready for the new lines coming out Basel 2020, hence GMT did not see the 10% increase
Great topic and perspectives. Thanks.
The price increase you saw on the Yachtmaster 40 early last year was due to the power reserve in that model being increased to approximately 70 hrs ... so there was genuinely a 'technical' reason behind that price increase (unlike the one we have just seen.)
Hi, do you think it’s possibile they are tryng to reposition the brand a make room for Tudor at the same time? Love your videos!
Great video! Happy new year!
Your two tone Sea Dweller is my favorite gold Rolex. It has just the right mix of Stainless and Gold to make it look absolutely classy. 👍 Mark. P.s. I disagree with your comment that the reason we have certain models is because they are cheaper. I find most Rolexes to be gaudy, especially the all gold and diamond crusted models. To me they actually look cheap and fake. The professional steel models, especially the Explorer, portray simple elegance. I consider the Explorer the almost perfect watch. Just my humble opinion. 👍
Never ever change the intro, greatest on TH-cam, sublime.
Great observation 👍
What I remember is that the domino effect of shortage and consequently price increase started with the pepsi gmt jubilee, then came the batman, then the hulk's and Daytonas, all the way to the air king, now we just laugh at msrp price increase of +10%, we already get used to the ludicrous grey market prices that the MSRP price is the new low
Like the long vids. All three points are viable. Great job
When used Rolexes on the grey market sell for the same or slightly lower than the retail at your local ad, Rolex is going to raise prices. That's just common business practice.
Theory #3 is spot on.
Yesterday at a museum a guy in front, in sweatpants and converse, wore one rosegold on an oysterflex
precisely what you mentioned, they have become accessible to a lot more people
I'm in love with Rolex watches. There is just something about them for me. Great vid!
You are spitting all facts with this video. Great content. Too many geezers putting Rolex on credit cards just to be cool. 🤣 If you can't buy a Rolex straight cash, you're doing it wrong. Buy a Seiko and relax.
Very well put, I agree with you, as Rolex is a luxury brand, but the only way I can see myself getting one is when I retire, many years from now!!
I know from an insite woman with Rolex that they told the AD that they do not make extra facelites for Rolex production. However they are making extra faciltys to make more Tudor watches. However I also do think that the Rolex sports watches are being produced in a bigger number by now than for 2 - 4 years ago. I think the waiting list has gone down a bit and I hear tha the sport watches on the grey marked has falling a bit in price. 10 - 15 %. But I am not sure.
I bought my sub no date off the shelf for £2250 in 2006, that was a lot!
Thanks for sharing your interesting theories - love the Die Hard reference!
Loving the honesty
It isn't just one theory. It's all three. The theories cover aspects of economics, marketing, and production. Makes sense that the price increases are occurring. It doesn't mean I like it, but I get it.
Im going with a mix of No2 and lots of No3 .... There are lots of reasons to buy a watch ... but if I am wearing a Rolex, i may walk a little taller , I may want it to speak about my tastes, aspiration , position.... If it becomes an Everyman watch , where is the distance from the masses ownership affords you ? ... Yes Brands will always sell entry level watches ... But items become special when they are rare, unique and the owner has some understanding of the item in question ... It's been researched and chosen ... Not just picked up to wave as a flag of belonging to this weeks style club ! ... The pride of ownership should last longer than just trying to impress ... You should pay a lot for a Rolex ... Items of exceptional quality cost ... They, Rolex , have to find a balance that protects the brand but still allows a degree of entry into it ...
That’s y once I wear a PO 45 it hard to go back to anything below 40mm
Hey. Think #3 has some merit but this increase is to increase profit. Rolex is a B2B company predominantly these days. Most of the key pieces they sell are to grey dealers who also take the shitters near cost too. As far as saying the really big customers take them is partially true, some do and then they flip for the free money. But if your a serious customer at an AD who drops 50k+ a year you most likely don’t want a Rolex unless it’s for the free money. Those people want the serious pieces from PP VC AP etc etc not a Batman. No disrespect to Batman’s or Pepsi’s but let’s be real about this. The heavy hitters I know which is very few wear tourbillons, MRs with open case backs or serious vintage pieces. Just my 2c worth. I could be wrong ... I’m not 😁
Thank’s for a great channel. I’ve just got my first Rolex, a 116610LV so I started to follow you on YT.
I believe most exclusive brands has the same problem. No, I think ALL brands have a huge identity problem. I was in a Louis Vuitton store with a friend. He was shopping, LV’s not my bag (pun intendent), but I noticed customers in the LV store, with shopping bags from H&M, Zara and other brands that doesn’t match LV. It doesn’t fit the profile of someone who’s buying stuff at H&M, also buys products from LV. Another exempel is Apple. In the early 2000, Apple was an expression. Buying Apple products was a statement, the brand was a product of ”think different”.Then iPhone came and literally changed everything. But today, everyone buys Apple. A new iPhone is no longer something You wait for. I’ve had iPhones since 2004, but to be honest, I got bored and turned to the new Motorola Razr. A crappy over prized phone. But it stands for something. It makes me feel something.
So my point is, all exclusive brands needs to up their prices.They must create barriers that makes people strive a lifetime to overcome. Today’s high speed commerce drains the brand value in any brand, and both quality and design are harder and harder to separate. Since the standard of living is getting more equal across the world (which is nice), I think we’re actually moving towards a sort of global socialism. And exclusivity does not rhyme with socialism and we’re actually programed in our DNA for capitalism. Sure the brands wants to sell more, but I think it is a path towards the abyss of brand value. And brand value is the only thing that the black market can’t copy.
(Pardon my english, but I’m swedish 😉)
Doing it because.... they can. Why not??? They see people getting double on eBay. Why not get in on the action.
1bluensx damn right!!
I agree with you, there are moments when I want to wear a big dish like chunky watch on my wrist ! Cheers man
Oh man I expected only a small price increase for the Explorer 1 based on your previous video but in Sweden the price increased by over 10%. Have reconsidered getting a neo-vintage one as the prices of those haven’t seemed to have caught up yet. Anyway, great video. 2020 will certainly be an interesting year for watches.
Hey! I paid $25k for my ceramic Daytona! At least now with the increase in prices the spread is a LITTLE bit smaller. And yes, I was nuts.
Woody Clark Good thing I was never a huge Daytona fan.
Woody Clark I paid retail from my aAD, but honestly I would have considered going grey market if I to wait much longer.
@@robertn3121 How long did you wait? I couldn't wait...so (sadly) I paid the premium.
@@mrp9498 There's no accounting for taste!
Woody Clark 6 months for a “Panda”. I turned an “all black” at 3 months. I have a great relationship with my AD. Don’t feel bad, it is a fantastic piece. Worth every penny you paid for it.
I feel the same when I first bought my DSSD. My black 16610 felt really small and weird after wearing the SD. But after awhile, it is enjoyable going back to the Sub. However, I prefer my DSSD By Far
I was checking out the Rolex website and with the gmt master section noticed that there appears to be a retro Pepsi gmt,, but the bezel looks ceramic? Have you noticed this and could they possibly be releasing maybe a limited edition or is it just for nostalgia?
I enjoy your content and I take your point about luxury items being more attainable. In the UK, there are more new cars on the road now than ever before and in particular, prestige cars like Audi, BMW, Jaguar and Mercedes (largely due to the availability of PCP finance). Quick reality check. The average annual salary here is £28k. We’re living in an era of austerity, food banks and childhood poverty. To many people, spending £8k on a watch is unimaginable, perhaps even repulsive, so to say ‘most guys can afford’ a watch at that price is absurd. I can understand why that it might seem that way if you spend the majority of your time with people who are wealthy, or watch enthusiasts. To many people, a watch costing more than a couple of hundred pounds will still be a considered purchase.
Perhaps my perspective is unique. I own a modern Rolex Submariner as part of my collection because it’s descended from the archetypal diver’s watch of the 50’s and 60’s. I subscribe to the ‘old’ Rolex, when these were watches, rather than luxury items/ status symbols/ investments. The bulk of Rolex sales will be s/s models.They’re the equivalent of the BMW 3-Series; the company would be unlikely to survive on high-end sales alone. For me, the affordability of the entry level Rolex Sub for someone who is, say a professional diver, is a key aspect of the watch, as it affords authenticity and provides a link to its origins as a diving instrument.
Keep the content coming...
I have a very modest watch collection and only purchase when I have the money in the bank but , just like the car situation in the UK, many people purchase a watch on finance, I was asked when making my last purchase if I was going to put it on finance which I wouldn't dream of, however many do, just like more and more people finance cars and why Audi, BMW and Mercedes become available to the masses and maybe why steel sports Rolex are so in demand because they are just that bit more affordable to joe public and most people can afford 6-8K on finance.
Anthony Webb Agree. There’s probably a distinction to be made between something being attainable and something being ‘affordable’... Retailers like finance because it boosts sales and yields commission, but it also enables manufacturers to put their prices up. Look at the cost of a brand new Ford Fiesta. What was once an affordable shoppers runabout is now nearly £16k. If you’re a cash buyer, you better be prepared to haggle hard, because no one’s looking at the price anymore, all they’re interested in is the monthly payment. When it comes to Rolex, the cash buyer suffers, because the sellers confidence is high that other buyers will be willing to pay full retail price (on finance). Hire purchase can lead to problems with negative equity in a depreciating asset like a car, but most, if not all Rolex’s are appreciating in value and can be easily sold on. That creates favourable conditions for purchase on finance and makes them a strong proposition against other watch brands.
@@craigwthomson I agree with what you are saying, finance has enabled a lot of people to purchase items they previously could not, so long as you don't go over the top then its fine for a lot of people, me personally am a bit old school and will only purchase something if I have the funds for it, financing has never been an option I've wanted to take and as such, I only have a limited collection of watches etc, as for the value, well I guess my kids may enjoy the funds from selling them after I pass away so if Rolex values keep strong, they will benefit. Cars on the other hand, well for sure I agree, the cost of affordable shopping run arounds has well and truly gone, mainstream manufacturers has actually increased their cars quality to compete with German brands and in turn the popular German brands have in my opinion slightly dropped standard features and quality in order to compete with the likes of Ford etc, either case depreciation is horrendous on most cars but again thanks to finance you can see plenty of exotic cars on youtube, its a topsy turvey world we live in these days.
@@anthonywebb4068 well-said. That, and the fact that gold is vulgar.
Great content as usual, really enjoy watching all your uploads and I lean towards agreeing with your theories. Rolex was as you suggest a timepiece to recognise a point in ones life as well as a tool watch for some of the models, however it has now become less so in both cases, many people buying a Rolex are doing so to show they can afford it ( not always the case if purchasing on finance, in my opinion ) just like they wear designer clothing or an LV bag on their arm etc etc
It does suit you that two tone Sea Dweller! You could sell all your other watches and maybe just keep that and your explorer 1.
Nothing secret about it. Rolex raised its prices because it could. And people will still pay them, Eventually they will raise prices beyond collectors' pain points but we haven't reached that level yet.
You are absolute 100% correct. Your insight is definitely well thought out and logical. You are my favorite watch guy !
Hey, what type of sunglasses do you wear?
Wouldn't points 2 and 3 be slightly contradictory? Increasing production to meet the demands of the market would reduce the prestige and allure of the brand name.
Good point!
3rd theory was best and in particular your analogy of the screaming crowd. It’s all in the chase. Keep them wanting. It’s almost the old “treat em mean, keep em keen” tactic! 👍
Absolutely agree
Appreciate your thoughts and mostly agree. I don't think there's some big conspiracy, also heard they had some production issues because of the pandemic (though this definitely started before then. Enjoying your channel :)
Very well said.....great content!
I would summarize this simply as: Rolex simply aiming to narrowing the gap between supply and demand while adjusting pricing accordingly. I agree, they aren’t eliminating the gap, but shrinking it.
Well hopefully this will close the supply gap. Getting sick of waiting for my AD to stock an entry level OP because they keep selling them to preferred clients that they know full well are flipping them on.
starting 11:10 : I really don’t care who has a Rolex. I admire my 114060 because it offers a timeless design, original concept, sturdy quality, simple but classic functionality and is Swiss Made (I am Swiss). Plus: it holds better value than any other brand.
I admit: a little prestige I also enjoy, but is not the main motivation.
114060 will remain my only watch, probably for my whole life.
I enjoy your productions, Sir!
Can someone please tell me the name of the intro song? Thank you
Travel Guy that’s the finale of the St Matthew Passion by Bach.
what about simple inflation?
Good to see you're a man of many talents, Oisin. Your channel is fantastic and you deserve much more praise. By the way, I foresee a Hulk in your future....am I right? Get one, if you still can! Sláinte...
One of the biggest factors in what’s occurring is Hong Kong the world’s largest market for swiss watches is down 30% ytd HK retailers are distress selling to stay afloat and Swiss makers are redistributing product elsewhere freeing up availability in the short term.
The Rolex Explorer2 Polar went up with ....... 13,02% here in Sweden! I was lucky to buy mine in august for 79.450 swedish kronor, now you have to pay 89.800 swedish kronor, that’s an increase with 10.350 SEK!!! I think the Explorer2 Polar have been underrated, now Rolex see the value with this iconic sports watch!!💪🏻💪🏻💪🏻 By the way, this watch is a Big milestone for me, it’s my gift to myself for my 50th birthday!!🤩🤩🤩 Thanks again for great insights from you, Loving your beast, it’s a fantastic two-tone, the best size!!👏🏻👏🏻👏🏻
i think your 3rd theory the best one... cheers
Totally agreed Sir with your 3rd point and I think this is one of major reasons for Rolex to announce a price increment just before the new Year.
In my personal opinion, I think your right on the money with Theory #3
Increases were not so dramatic in the US, your estimates were higher than the real increases. I think scenario 1 is more likely. I think the rumors of production increases are spread by ADs to keep customers interested in case the high volume flippers go away and ditch Rolex. Your point on scenario 3 is better than “the Rolex wants to be Patek Theory Thorpe and the dog trainer have”. Thing is, Rolex has good security so we unwashed masses can’t rip the shirt off their backs that easily. We have to pay the roadies (grey market) to get close enough to get a commemorative piece of fabric.
Forgive me if someone as already commented on this, but. Alexander From The Watch Advisor channel did a live stream a few weeks back. He said Rolex as just bought some new land to build a new factory on. He said the Problem for Rolex is the movements, they can't make em fast enough, the case, bracelets, etc... no problem, like I said its the movements. He said within the next 3 years or so they should be able to increase their production by about 40%-ish. If this is true, this could be one of the reasons for their larger price increase?
BTW love the channel Oisin, your a really good bloke, excellent content my friend. 👍
Also just had to edit this comment to say congrats on your new purchase, very nice!
Thanks Russ!
DUDE! Love the Sea-Dweller!!!
Your argument makes good sense. If Rolex are to up their production then their cost to modify infrastructure; recruitment; training etc. That has to be paid for - the price increase supports that. I’d rather that than spending inflated prices to the grey market.
This was an intelligent discussion of the situation. Demand is driving this.
Great Video!!
Lord I hope so....I want a no date sub so badly! I refuse to go grey....although I do share many of the same sentiments as you regarding the shape of pre-maxi case...I’m looking for a v series serial number....enjoy the channel, thanks!
For what it’s worth, I’d say you were spot-on in your analysis! 😎
I like the 3rd Theory, it makes a lot of sense, it doesn't take away the aspirational aspect of owning a Rolex it just stays that to get there you are going to have to save for longer. Thanks, I will save a bit longer for that CHNR.
That's one damn beautiful beast of a watch !!! 👍🏼😍
You’re “SeaDweller” comment is profound. Maybe ‘manly’ watches will come back? (or is being ‘manly’ THAT politically incorrect!?). Your Rolex analysis is the best I’ve heard. Glad you shared it with. Subscribed today.
thanks! and.... welcome! - TTWC
...and also as the likes of Omega are all upping their prices. Gotta keep the distance. Great work as always, and music by the way - I had a listen. Overture on the train works a treat 😉
A watch addict, a Rolex addict and now i have become a Timeless addict. I hope it is number 2 but feel it is number 3. I doubt you will ever see a Sub in the window ever again .
The Datejust 41 went up 7.4%
Spot on man
I got my call from my AD yesterday.My brand spanking new SDDS J. C addition has arrived 😍😍😍 And I got it for the 2019 price 😁
I agree, I think Rolex is getting away with this higher percentage increase, as they saw what is the grey market prices are.
I think Rolex is making sure that their watch becomes more recession-proof for 2020 and beyond. I think Rolex will introduce a new Submariner and a new Explorer in Basel 2020.
Rolex is absolutely in control of the market, maybe they are just limiting how many of each model they make etc. but they want to keep the exclusivity going now furthering it by making the models you already cant get more expensive. Who knows what is coming next but I do think that over time production numbers will creep up as will availability, however probably not anytime soon.
Great video as always...I believe all theories regarding Rolex are correct.They're just like opinions we all have one, although some are better than others. The marketing geniuses behind Rolex have somehow managed to make us believe that upon wearing there product we have somehow become a better version of ourselves and we will portray that very image to others. So it is truly viable since we all like to make the best impression of ourselves that without a Rolex we are somehow a lesser person and we will be viewed as such. Now that's some fking powerful marketing strategies.....They do as they please when they please and they know that there product is like us needing an organ to somehow survive and we will get on a waiting list with no question asked and will gladly pay the price... Rolex are laughing all the way to the bank... cha.. chin... cha... chin....
I agree bit gutted that the 114060 I’ve been waiting for has gone up by £550 but won’t stop me getting it, I’ll just have to make up for it by having a few more free drinks off the ad lol. Love your new sea dweller it is a beast. 👍🏻
Even the all used ones on eBay went up slightly-I’m taking about the datejust models and 18038-18238 daydates -
•ROLEX *JERK Everyone is upping prices for now. But question is will they sell.
Well done and spot on.
Spot on yet again, you are a master of common sense wisdom. If you are right and Rolex is listening to social buzz there could be change in the offer demand balance and this grey market nonsense. Going through the comments of this and other youtube posts you can easily notice it’s mostly Rolex enthusiasts disappointed with scarcity, AD’s and Rolex. There is the problem with flippers and AD’s no one seems to know how to tackle. Yes, Rolex has been the entry level desired watch brand for a long time. Affordable? Admittedly to the new middle class. And the fact that it held its value was a nice bonus. But it was not an investment like it is today, being traded the day after purchase.
I would more agree with them upping their prices to pay for extra production. I lived in Zurich up until April 2019 and I was told they are going to produce 200,000 more watches a year...up to 1.2 million.
I’m not sure if the big wigs care all that much about the prestige. If every Tom, Dick and Harry wants to throw 3-4 months salary at a watch then I’m sure Rolex will gladly take their money.
Fantastic!!!!
I think they try to minimize their risk of expanding their production capabilities.
Seems to me the price increase for New AD is simply a reflection of the pre-owned market. It’s a business and obviously they’re aware of what their products sell for aftermarket... they’re playing to the gullibility of the consumer. If you buy one new and it cost 14,500 and used it sells for 19-20 then why wouldn’t they move closer to what the buyer will actually pay... no that didn’t take a video to figure out - you’re welcome 😉
that two tone sea dweller may sound silly for a 'tool' watch, but I feel it's the perfect answer for people with bigger wrist who want a more luxurious diver watch.
vinceslapchopper Yes that’s exactly what it is. Nobody is going in the ocean with that thing! lol
Subs and SD's are not tool watches any more, the closest they will get to diving in 99% of cases, is snorkelling or lounging in a pool, any proper diver these days will use a dive computer, these old style dive watches are ridiculously outdated, and are really just "luxury" fashion pieces.
OMG you’re analyzing is so profound...could be so apropos to so many market worlds!! Exotic Cars, Fading Rocker hitting the roads with 1/3 of a lip syncing band.
Absolutely spot on
Need to repost this one for 2021 rumored price hike!!!
I think it's probably a mix of theories #2 and #3.........OR........Theory #4 .........maybe Paul Thorpe really is the new Rolex CEO .... :o)
My "Quiet Man" Rolex is the blue Submariner (116619LB) - It's beautiful to look at and the weight of the solid white gold case and bracelet reminds me that I'm wearing something special whilst most people think I'm wearing just another stainless steel Sub.
Rolex is the watch brand that people aspire to own, in many respects it is a victim of its own marketing, the simple fact is that Rolex could double its production of selected SS Sports models and there would still be a shortage. Saying that Rolex is very popular is a rather large understatement. There are many brands that make watches as good as or better than Rolex, but they do not have that 5 pointed crown or the word Rolex on the dial, and that is so important as for many only a Rolex will do.
If they update the movements across the range then it kinda makes sense but if not well probably a cash grab. And i do agree the SRP of Rolex is an attainable top luxury watch
I actually believe there is credence to your reason 3. Your psychological analysis of the Rolex customer is something that Rolex has been working on successfully for decades. They (Rolex) keep tweaking the approach. Since the economic boom of 1980's Rolex has become consistently more luxury and less of a tool watch in the Professional models. They could certainly teach a Master Class in consumer luxury marketing, but they won't because their strategy is reserved for Rolex. The secrecy at Rolex is driving massive TH-cam and Social Media traffic about Rolex and their not paying for the content. Media gurus like yourself are doing their work at cost zero. They are AWARE.
You got that right Dude, on every single word, about everything !!!