The madness of the OMEGA X Swatch 'Moonswatch' launch, from INSIDE the Geneva Swatch Boutique 🤯
ฝัง
- เผยแพร่เมื่อ 25 มี.ค. 2022
- Read more: timeandtidewatches.com/
Join the club: www.timeandtide.club/
Shop: shop.timeandtidewatches.com/
#omegaxswatch #moonswatch
Today was a day that won’t be quickly forgotten by the Swiss watch industry. The launch of the OMEGA x Swatch collaboration that sees a Speedmaster branded watch in Bioceramic, co-branded as Swatch and OMEGA, come into the realm of buyers in the $250 USD category.
To say that it shook things up would be wildly understating it. Social media was the platform, and #omegaxswatch was the madhouse hashtag.
Chaos in Singapore, Kuala Lumpur, Florence, Sydney, New York. You name the city, we’ve received footage of sheer bedlam. Long lines. Punch ons. Exhausted people in puffer jackets. Elated people with coloured Moonswatch boxes. So, let’s call it, officially: The 26th March 2022 will be set in stone as the date that Swiss watches once again cut through the timeline with a series of global launch events that made mainstream news all over the world. 1983 is really, for me, the only comparable event. It was when the first Swatch appeared. It changed everything. This is on that level.
Watch and see, and please let us know what you think in the comments.
INSTAGRAM
@timetidewatches
FACEBOOK
/ timetidewatches - แนวปฏิบัติและการใช้ชีวิต
Seeing that little girl at the end is why we believe the watch community will live on forever!
It is rejuvenated once again!
Thanks to this collaboration
So incredibly cute and seems such a smart and mature little girl. Great that she will now be a watch lover. :)
Yeah that was absolutely mega. Good for her.
A star in the making 💫
Anyone who thinks this is taking away from the Moonwatch's prestige is crazy and out of touch. This only makes the Speedy more appealing and raises brand awareness more than any sponsorship or endorsement deal ever could. As a Moonwatch owner, I just want to say welcome to the club, MoonSwatchers!
Yes, I think that is a good observation. I think it is also good for the overall watch industry. A whole new bunch of watch enthusiasts.
I totally agree, I own a 300 m diver panda , and I’m going to get all 11 of these babies
Allow me to disagree.
Imagine Ferrari/Fiat releasing the TESTARROSA with the Ferrari body and a Fiat motor at 5000$, if you consider the original price to be 200000$ that is a 97,5% discount. This is what Omega did a 8000$ Moonwatch dicounted at 97,5% for 200$ and I'm not mentioning the 80000$ one.
You do not do that to an icon, an icon is something not easy to reach. An icon doesn't trade from 200000 to 5000. An icon doesn't have "Ferrari x Fiat" written on the trunk.
You worked hard to own a Moonwatch and decided that this icon would be your 1st watch now image one guy telling you hey I've the same one I paid 200$ for it. No you don't have a Moonwatch you have a Moon-Swatch with a quartz mouvement...
And I would add that the speedmaster is the most beautiful wrist watch ever
I agree, you may never see Rolex do anything like this!
The little girl getting her watch in her colour choice made me very happy.
Me too - I got a lump in my throat, she was so excited! Thanks for watching - Andrew
The humble girl at the end of the video was so excited. She’s gunna be a watch nerd for life. That’s what the watch community needs. For this next generation to discover how awesome watches truly are. These omega/swatches are going to introduce soooo many new people into the hobby. That’s what excites me more than anything
Agreed, it's awesome.
She is an amazing watch enthusiast in her own right. Had a cameo in a recent Phillips video.
Seeing the simple, uncomplicated joy that watches can bring was a needed counterpoint to the scalpers 😅
So right. She was so happy. Made me smile, the true passion she showed. Not a flipper, just a lover of her new watch.
That little girl carries herself so well, super classy, the watch hobby is in good hands, happy to see she got the one she wanted! ❤️
She didn't need subtitles.
Agree, and very well said 👏🏻
She,hopefully, wouldn't be the one who had in mind to post on eBay for an astronomic price to buy a ponny.
Forgive me, but I stole about 40 seconds of your footage 🙈 As a peace offering I have subscribed to your channel and will give you a credit mention in my video 😎👨🏿🎨
Fantastic video! That little girl at the end is my hero 🙌🏻 thank you so much for putting all of this together!
Yeah really she was so sweet and polite and super stoked.
Thanks for the positive energy and for the shout out the other day, we are fans of what you do too!
@@Timeandtidewatches mate the way you fawned over the little girl was weird and cringe ….
Yea her demeanor was so classy
@@HEATSEEKER00 whats weird and cringe about being nice to kids? especially kids at a young age that are on their watch journey? Youre weird and cringe for even thinking in such a negative way.
The fact this is bringing awareness and interest from outside the watch community is why this is so great what Swatch Group has done here. Using one of their premier luxury brand's most popular model as a name & template for a $260 plastic/ceramic quartz is inspired marketing and will only bring more people into the fold and hopefully high-end customers in the future. I haven't seen this much excitement for a traditional timepiece in a long time, if ever.
Honestly, I wasn’t there for it, but the last moment of mainstream madness (not Tiffany blue Pateks) would have to be ‘83, when I was 7 😂🤣🤣
It's has done wonders for swatch especially just before the new releases in watches of wonders. Unfortunately, as you can see on ebay, people are buying to sell to make money. They not going to the hobbyist really. The most sad thing is that more people now can see the potential of buying watches to make a profit. Unfortunately, for the hobbyist (the people that watch this channel) is going to be harder to buy watches in the future and ruin this hobby of ours. Already, you can't buy anything these days and if you can it's inflated prices.
Just a bunch of resellers
@@richardbertoso398 hit the nail on the head. The amount on eBay shows the intent. Especially when they sold them on the street in Sydney for $1,200 cash.
@@HSVGEEK that's disgusting. As collectors we have a bleak future ahead in the hobby. I have already paid for 4 watches in 2021 at retail and still awaiting delivery in 2022. Absolute joke as they are widely available on the grey market if you want one at inflated prices. What's the point of brands releasing new watches at watches of wonders in a few days away when their allocation in 2021 has already gone to flippers (not collectors) and entered the grey market. The last few years have been the worst collecting years in my 20 plus years in the hobby.
My heart melted somewhat.
That little girl.
A beautiful thing.
She has just changed my mind about these watches.
Seeing it from that perspective.
save ur heart, that girl just resell that back in ebay for 2000 dollar. These people are just scalper
@@isaac7272 that’s a stupid, baseless comment and it turns out completely false. Amandine is already a micro influencer in the watch world and will be mega in no time. Doesn’t deserve a reply really, but couldn’t go unchecked.
@@isaac7272 lol
@@Timeandtidewatches I don't know her but it is obvious that she likes watches and she looks so distinguished. Well done young lady!
it's for the kids :)
Happy for all the genuine enthusiasts that got one. Not so much for the scalpers. Of which there were plenty in Sydney Australia. Absolutely disgusting sight seeing them outside the store with their fellow vultures hoarding and counting moonswatches in their bags for massive mark up. I’ll be waiting for the official online sale. Not paying one dollar extra to those opportunists.
Sadly there will always be people ready to pay top dollars to those scammers.
Wisely spoken couldn't agree more !
Sydney Westfield was crazy.. cops were there and scalpers pretending not to be scalpers quickly left the store when they sold out
Absolutely spot on, went there at 10:30 thinking surely it can't be that bad... How wrong I was. Pathetic display of human behaviour. Vultures and hyenas show more restraint than Sydney locals.
@@HSVGEEK They exist all over , what is almost worse is the buyer that pays 2000 USD for a 300.00 watch. I guess there is more easy money out there than I thought. I could see alittle over full retail but not thousands for a 30m water resist , plastic Swatch. This actually boils down to less than scrupulous Swatch Group marketing, they know this will and did happen. I glad they made the watches but they could have just made them easily available and insured more for all would come ....this is their doing too
Loved the positive vibes and looks like it was ONE OF THE FEW boutiques that actually did a nice job having inventory and queuing people well. Well done to the guy with the Alaska Project wearing it to pick up the Mission to Mars.
That would be the wonderful Arthur Touchot 🎩
Looks like a great time. Breaks through all the negativity that everyone is trying their hardest to spin on it. Feels like so many people want to keep this community as exclusive as possible and as soon as they get a whiff that it’s moving away from that, all hell breaks loose.
True.
It’s weird. Some complain about the snobbery of the hobby, and then as soon more show up to get into it, there’s a panic to raise the drawbridge, put more sharks in the moat! 😂
@@Timeandtidewatchesjust reduce the price of the speedmaster anyway.
@@Timeandtidewatches Exactly right. I am sick of seeing this. Just the other day Paul Thorpe of all people- the “watch people’s” watch expert - moaned that the new Omega Speedmaster from two weeks ago had spring bars a “normal person” could change, and said this as a really, really bad thing.
This store knew what to expect - good on them! I don't think that memo was passed on to the others. Excited to purchase online when it becomes available!
Omg that little girl made me smile from ear to ear, just seeing her enthusiasm and joy. 😊
Pure joy. Rare.
fantastic presentation! I like the entertainment and the fact that you focus more on the cheerful, fun side of the hype and the importance of this event rather than the madness due to poor crowd management. Love the watches love the content! Cheers from Sydney!
The crowd management looked excellent at this event.
@@sotovo Yes, much influenced by the control of the crowd itself.
Hats off to the Swiss police, they were in control from the minute the crowd started chanting and they needed to step in - and also super friendly to us 🙌 👮🏻♀️
And cheers to you too countryman 🇦🇺 🍻
@@Timeandtidewatches great to know, the footages I've seen from other places do not come close to that level. and 🍻
It is wonderful to see how so many different people come together today all in the name of watch collecting. It's nice to see so many people happy for a change
Give that little girl a show of her own. Charming and polite as hell.
Its crazy how hyped this watch is, especially for an affordable and non-limited edition watch. I'll get one in the future once its more widely available and ideally available online.
lol
This makes me so very happy as a watch collector and enthusiast. I was so sick and tired of all the Rolex investment talk and snobbery out there. It makes me love my three Omegas even more. I just love all kinds of watches, including Rolexes of course, but this is just beyond anything I could've ever hope for, despite all the drawbacks and frustration with this release. People will definitely be more aware of the Omega brand now! 👍
Yes, read my comment above about the drawbridge - this is why we can’t have nice things, like a non-toxic watch community. Leave the future to Amandine!
Talk about brand equity!!! I just love the passion!!! I am also sick of the flip…..it’s a hobby I love that is distracted by the investment side… but this blows all that away….. takes it back to the electric excitement of collecting learning… heritage in bright colorful memories … I love it!!!
@@Timeandtidewatches thanks for taking the time to respond. Great video btw!
So much fun to watch this. Everyone is having a great time, and I have never seen such craziness over a watch. This will ignite the watch industry.
Well done! Best video I've seen on this. It captures a whole different spirit - a positive one that shows the multi-generational appeal of watches that
bolds well for the future of this hobby. The scenes of the little girl getting what is probably her first watch are precious.
Indeed, pure joy!
I am so happy for that little girl! Brought tiers to my eyes seeing that girl been so happy and greatfull to buy her watch. This is what this release is all about, not the snobery of "oooh no Omega is deluding the brand", no it's about sharing the passion and history of these two brands.
Absolutely true, people criticising me for being a little choked up when she gets a watch, have a heart people!
Captured the vibe and positivity of it all!
Excellent video!!! It's so awesome that you recorded the hype and love around watches and especially this moment in watch history!!! Great to see everyone in line soo happy and hyped about a watch. Horology lives on with everyone watching this video and everyone buying this watch!
What a brilliant move! It reinvigorated people interest in both brands & in people who aren't into watches.
Opens up the game big time
Man this is so organized .... at least compared to Tokyo. It was a mess ... The police came in and Swatch could not open up their stores!
HA
Ha! I was going to say the opposite. I thought Swiss people were going to stand in orderly line and instead there was a crowd pushing at the entrance. But Geneva is very cosmopolitan and, for what they showed in the video, there was a substantial contingent of Middle Eastern people who, according to my experience, usually are not fond of standing in queue (it seems to be a cultural thing, so don´t take it as a racist remark).
@@GordonLFYou can say 'dont take this as a racist remark' all you want but that's exactly how it sounds 🤦🏻♂️
In China the release was cancelled due to people queueing for a couple days in advance and tight COVID restrictions. I thinks it's better that way tbh, these will be available online anyway
@@vgcamara A racist remark would have been something like ¨the queue was full of Middle Easterners, surely for flipping watches¨ But if you think that my remark sounded racist, that's your prerogative. I did not want to hurt your feelings.
Tokyo would have bred the one place where I would expect an orderly and civilised queue.
Great video. Happy to see the young girl get her watch. Awesome!
♥️
When was the last time a watch release created such a buzz in the whole world!!!! Real successful campaign. Pure marketing genius!
I dont think Ive ever seen a watch generate this much hype. This was first gen IPhone, PS2,PS3, XBx360 levels of hype. I am amazed to say the least
Ridiculous
I had such a big smile watching this. So wholesome. I wish there were 5k watches in each store so that everyone could have one.
As a watch collector I was surprised about this collaboration and hype etc but So happy the little girl at the end got the watch she wanted :)
So pure that joy
10:57 mad respect for not using the opportunity to cut the line and buy a watch
Just happy to see people happy really, and that swatch let us in - but I do want one (or 11) eventually.
@@Timeandtidewatches People already selling it on ebay for 5000, such a shame this things happen
You have great personality and are such a great gentleman! Thanks for sharing this to us.
Ah shucks, my joy man thank you
Great take on an amazing event. Unlike most of the other “watch” people who see this as a disaster.
Phenomenal reboot for Swatch to get them more recognition and relevance during these crazy watch hype days, and a great way for Omega to attract new interest for the future. Anyone saying this association will kill Omega’s brand clearly has not seen the video of that bright little girl at the end of this - she’s clearly not getting a real Omega anytime soon, but a decade down the line? Who is she going to remember as ”her” watch brand?
Well said 🙌
best video and coverage on all this by far. glad the young lady was able to acquire one. great work. this was entertaining.
Thank you Frankie!
The launch of this watch is crazy! I can't remember the last time a non smartwatch had this much hype!
Thanks for the LOVE! was a great experience and thanks for the magazine ✌🏻
Good man Louie, great to meet you 👊🏼
This was honestly such a beautifully done video. You really captured the community spirit with the interviews in line and the way you probably made a memory for that little girl for life, and she'll always have the watch to remember it by. Just hella wholesome content.
Mate we had such a ball and I’m glad that comes across 🙌 thanks for sharing the love
@@Timeandtidewatches definitely does! brightened my day seeing it
this was by far the best coverage video of this event. Amazing video, thank you.
Great video, looks like a lot of fun. I loved seeing the footage of Sydney. I had thought of going into the city yesterday just to see the how many people would line up but the weather put me off. Thousands of people ! I wonder how many got a watch and how many of those got the one they wanted.
The numbers were not more than 500 anywhere and usually much smaller I am led to believe, for now!
This is the first time I watched your channel. I was taken by your genuine enthusiasm and decided to subscribe. 👍👍
Craaazy, I'm very happy to see enthusiasm around watches like this
I was there from 4:30am and saw you guys doing your thing. I’m glad I found this channel. Great work!
Should have said hi!
Appreciated Time & Tide just having some fun with this
That’s us man, thank you
Thank you for letting us in on the excitement !
Pleasure!
Best video I’ve seen on the MoonSwatch phenomenon! Cheers to you, mates!
I didn't know people were this passionate about watches very nice to see
👊🏼
Moments are all we have in thee end!! Awesome Job!!
This was awesome! Thank you for taking us into the store and giving us a sneak peek of all this excitement! Loved the footage of the little girl getting the watch! She was adorable and the future of horology!
Amandine the highlight for sure!
Surprised to see the Davidoff brothers lining up for this, and to hear their take here on this video! Glad to hear they are excited for Swatch and it's impact on the perception of the Speedmaster
That was really good video mate enjoyed it
Mate, cheers 🍻
Great video .... amazing to see so many people appreciating horology
Hair raising stuff
1:53 Which one are You getting ? 🤣 🤣 🤣 ... no answer, no clue why I'm here
Andrew, your are the soul of this industry. Pure passion for watches. This is the first video I enjoyed almost as much as the release. Keep it up.
Ha thank you man, way too kind, just an excitable Aussie 🙃
This video match perfectly the subject, they are both amazing and brings us back to the old good time, when we were too waiting hours outside the SWATCH shops, and also, when we were watching TimeTide Watches jumping around all over the world to give us 10 minutes of joy
Ah, my friend! Yep still the Mexican jumping bean 🤣
@@Timeandtidewatches when you guys go live on the ground, you really are ahead of any other watch channel 🏁🏁🏁
Oh this video and the girl in the end...this is why I started colecting watches ❤❤
Magic
@@Timeandtidewatches I am going to post many videos from Frankfurt Zeil Swatch Center in my channel
It was crazy here too
800 people and 150 watches maybe
This is so crazy cool! This joint venture between Omega and Swatch really tapped into something humongous. Total genius!
really love this coverage, really positive vibes and I think it's what these sort of hyped drops need. really agree that this was a really fun collab that brings together people together, fun colors and the well known names of omega/swatch that raises the awareness/name of the watch and the watch wearing communities to chat and talk about which colorway they got or want to wear.
Honestly, I didn’t like the idea at first. But after seeing “the experience” Swatch provided to the customers, changed my mind. I actually think this is a genius move now. Well done!
Great job guys! Captured the mood perfectly. I wish people had acted with similar decorum in my city!
Swiss kept it classy 💅🏻
Fantastic video - great editing & commentary, interesting interviews, humor, positive vibes..!
I thoroughly enjoyed this. Thank you!
Bought a pair of red puma racing shoes to match my Mission to Mars. Couldn't believe how many people were out and about out there, glad to see people having fun about wrist watches.
This has been the most positive video on the Swatch\Omega collaboration this weekend. Really enjoyable to see. Well done. Let’s hope the scalpers don’t have their day and that more people will enjoy the watch for weeks to come (paying rrp)
All the best
Ali
Thanks Ali, much appreciated
This is a really great video that highlights all the enthusiasm around these watches. It’s the biggest event in the watch world in years and has captured the general public’s imagination. I saw the queues in Lausanne and I am happy to pick one up somewhere down the line when things calm down. For sure, there was a bit of FOMO and some people looking to flip that created some chaos in some areas, but it is a democratisation of the watch market and kudos to the Swatch Group. If they wanted attention and hype, they sure got it. Let’s see where the watch brands go from here. It’s definitely left some pause for thought before Watches and Wonders…
Love a proper shake up! Thanks for the kind words too 🙌
I am amazed that there is this much interest in a watch today. Being a watch enthusiast, I’m always looking at peoples wrists. No matter where I go I rarely see anyone wearing anything other then an Apple Watch.
It’s been a big hit back from Swiss watches 💪🏼
Great video! Great to have time + tide in Geneva for these kinds of videos. Although I do think this was kind of a rare event, but who knows what surprises await us now that other brands have seen what a great collaboration can do.
Exactly and thank you. That guy Louis says it really well
Great, leading edge coverage once again. Thanks guys. I drove 2.5 hours and waited 8 hrs in Houston, TX. I was #98 in line. They sold out at 72. No joy for 2 weeks? . . . to be continued.
Oh man, my joke to that guy come to life - hang in there and thanks for the kind words!
I’m in Alexandria la. I thought about driving to Houston or Dallas. Good thing I didn’t. When did you get there to be #98?
@@BrianBourgeois- 1:30am
@@mitchmatic8029 that’s crazy.
I got in line at the Las Vegas Swatch store at 2am and that wasn’t soon enough. I was barely able to score one of the last 3 remaining watches which were Earth (really expected Venus pink to be the least desirable but was pleasantly surprised). Overall great experience (aside from the 12 hours of driving/plugging into chargers and then standing in line 12 hours). Best part was meeting other watch enthusiasts and making new friends. Very rare occasion indeed. After all the effort and experience I don’t think I would sell it. I might even queue up next week to meet more watch people.
Fantastic video, loved the humor and approach. Made me subscribe to your channel.
Great to have you here Jan 🙌
Glad no one got trampled to death from attempting to get a plastic $250 swatch with an omega logo.
Thanks for sharing the live experience! Looking forward to experience them in real life as well, like the Mars, Sun and Uranus.
Pleasure we had a ball
0:02 was in Taipei not Singapore
What a lovely, honest and human report. This is a great channel. Can’t wait for my opportunity to get a MoonSwatch, and I normally wear a Tudor GMT!
Thank you Graham for the kind words 🙌
Probably the best video on this topic so far.
Probably one of the better comments 🎉
1:55 ''quick tell me which watch im here to get for you to scalp!''
“Moon” 😂
Thank you guys so much for spreading a bit of fun and joy today in comparison to the piss and bile on most watch channels. Myself and my daughter spend ages last night deciding which one to get and that's what it's all about, fun! Great great job!
Our pleasure, and really it was
@@Timeandtidewatches It shows!
Thank you for an uplifting (for once) report on the day.
✌🏻👊🏼
Brilliant idea from swatch and omega collaboration for moonswatch in a for ALL affordable price..... I do hope swatch will continue its production not until everybody on earth has the opportunity to own one.... A revival of my favorite and famous watch in the 80s....
Man, Swatch really dropped the ball with the releases on this watch. Absolute chaos
These watches are going to be mass produced and available online in a couple of weeks. Absolutely insane to queue. The queues were so long and disorganized here in Bangkok the Swatch stores didn't even open.
Yup, there was a fight that broke out in front of one of the major malls (Central World), and security had to get involved. People had been lining up from before sunset of the previous day, and majority of these people were not w watch lovers, they were resellers looking to flip a quick profit.
10/10 Andrew! Such a great video with such a warm happy ending. Love these "reporter-style" videos
More to come from Watches and wonders then!
@@Timeandtidewatches I’m already thrilled 🥰
Great video! I didn't knew this channel but I loved it. Best regards from Brasil!
Stick around for more then 👌🏻
Just discovered your site and what a great report. I didn't realise there was such hype over this release. I just love the look of these watches and will buy some but I will what for the hype to die down.
We’re kind of partly responsible 😵💫😬
One word FANTASTIC!!!
5:05 is the best part
Top video - you really captured the spirit of this watch!
🙌
So cool seeing that girl get her swatch,,, I remember getting my first
Great video👍 Shout out to all the people who were genuinely excited about this watch and are going to wear it. I think it is amazing that the world can still get so excited about a watch which only tells the time and has cool design instead of a piece of electronic that bombards your wrist with notifications. So for that, good job Omega & Swatch👏 I’m hoping to hop on my own “Mission to Mercury“ at some point in the future when the watches become more widely available (preying for online sales 😃) Peace everyone ✌️
Peace out ✌🏻
To desire a watch this much is just poetry.
What a great video! Positive and makes me wish i went to queue as well! Clearly many of us didnt think it was going to be that big a deal until we woke up and saw reports on social media, damn!
I'm new to watches, used to think they were useless artifacts, but after learning about the movements and seeing the insides, i realized it's really a piece of art. I wish watches were more accessible though (without paying ridiculous reseller prices) and hopefully this moonswatch changes things.
As for the little girl, how old is she?! She got class, i wish i had even a 10th of it!
Thats one of the best of TnT, looking fwd to the show! Cheers!
The moonswatch queue in this store is the best that I’ve seen. Others were chaotic. In some countries, the people queueing were domestic servants instructed by their employers.
Well, Switzerland
Amazing! Great to see all the passion, though you know some are scalpers. But I'll just wait for them to be available when the hype dies down.
u guys make the best videos ! thx !!
Thanks you make good comments 😎
Epic video... people seem much more civilised in Switzerland 🤩
The police are very good, and very fit, can confirm 😮💨
precious little girl! and great video
Absolutely
For under $300 you can’t beat it by as a collective just hope they print a ton so all can enjoy this beautiful time piece is such a cost
Glad you showed the fun side!
If ok
If Phil Conners of horology (Oisin) was there, he'd be hating every moment.
Watching masses queue up for wristwatches in 2022 is surely unexpected.
Takes a certain type of genius for people to queue up for a product they don’t even need 😆
Thank you for sharing the vivid report on the MoonSwatch release. Here in S.Korea, we had a similar situation and it feels like all the people on the planet were one together!
This should be recorded as the one of the most memorable moment in the watch history. Happy to see the atmosphere!
It was a moment. Maybe even a pivot, we’ll see 😉
Agree with the closing statement in the Video. Mr Hayek you are genius.
🎩 🎩
I’ve never seen your humanistic side as in this video. This bideo is amazing and very authentic, we can feel your joy of talking to people sharing your passion.👍
Thank you man, that’s very sweet
Great to see young enthusiast like the little girl prefer analog watches. A good start
Future collector 👌🏻
Great video! Love content like this.
Love comments like this