The NEW WAY vs The Old Way of Doing Sales | Billion Dollar Challenge E17

Adam and the team pioneer a new way of doing B2B sales.
Adam and his team discuss the evolution of B2B sales and introduce a “new way”
of selling that takes inspiration from DTC strategies called Buyer-Led Sales. Research shows
that a growing number of people prefer to do their own research and avoid salespeople until
they're ready to buy, which means demand is no longer created by BDR teams but “captured” by
a smaller number of talented SDRs.
Season Finale: 12/12