Branding 101: How To Build A Strategic Brand in 2024
ฝัง
- เผยแพร่เมื่อ 1 พ.ค. 2024
- Hey there, you've landed on the right video if you're looking to get the lowdown on "Branding 101: How To Build A Strategic Brand in 2024". Seriously though, this isn't just another branding basics video. We're diving deep into the world of branding for beginners and experts alike.
✅ FREE PRO BRAND STRATEGY BLUEPRINT:
brandmasteracademy.com/brand-...
Here's the deal, we've got a jam-packed agenda for you:
0:17 - What is branding?
1:37 - Why is branding so important?
3:00 - Brand Strategy vs Brand Identity
5:19 - The 9 Pillars Of A Successful Brand
5:30 - Pillar 1. Brand DNA
6:48 - Pillar 2. Target Audience
8:13 - Pillar 3. Positioning Strategy
9:55 - Pillar 4. Brand Personality
11:56 - Pillar 5. Verbal Identity
13:27 - Pillar 6. Brand Messaging
14:48 - Pillar 7. Brand Story
16:52 - Pillar 8. Brand Name & Tagline
18:35 - Pillar 9. Visual Identity
20:19 - The Branding Process: From Concept to Launch
In my opinion, this branding guide is a must-watch for anyone looking to learn branding. We're covering everything from branding strategies and branding techniques to branding tips that will help you brand your business like a pro.
The funny thing is, branding can seem complicated, but it doesn't have to be. With our branding 101 tutorial, you'll be well on your way to mastering the branding principles that matter.
So, what I'm getting at is, whether you're looking for branding advice, branding best practices, or you're just starting out with branding for startups, small businesses, or as an entrepreneur, this video is for you.
Long story short, this is your one-stop-shop for all things branding. Now, this is interesting, right? If you ask me, there's no better time to dive into the world of branding. So, let's get started with our branding 101 course and take your branding skills to the next level.
Just saying, don't forget to like, share, and subscribe for more branding lessons. The bottom line is, we're here to help you succeed in your branding journey. So, let's do this together. Welcome to Branding 101!
#brandingtips #branding101 #brandstrategy101
---------------✅ FREE BRAND STRATEGY RESOURCES ✅-------------------
✅ FREE PRO BRAND STRATEGY BLUEPRINT:
brandmasteracademy.com/brand-...
✅ BECOME A BRAND STRATEGIST
Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.
brandmasteracademy.com/brand-...
✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO
Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.
brandmasteracademy.com/brand-...
✅ INSIDE BRAND MASTER SECRETS
brandmasteracademy.com/brand-...
✅ BRAND MASTER ACADEMY
The brand strategist training ground
brandmasteracademy.com/?...
-------------- ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ -------------------
✴️✴️ BRAND MASTER ACADEMY ON SOCIAL
Instagram - / stephenhouraghan
Facebook - / brandmasteracademy
Linkedin - / stephen-houraghan
TH-cam - / @brandmasteracademy
Twitter - / brandmasteracad
✴️✴️ JOIN THE FACEBOOK COMMUNITY
/ brandmasteracademy
Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.
✴️✴️ EXCLUSIVE TIPS & TECHNIQUES
brandmasteracademy.com/subscr...
Get on the list for exclusive brand strategy tips and techniques
--------------- 🎧 LISTEN TO THE PODCAST 🎧 -------------------
🎧🎧 LISTEN TO THE BRAND MASTER PODCAST
brandmasteracademy.com/brand-...
---------------🙏 SUPPORT THE CHANNEL 🙏-------------------
AFFILIATE LINKS
Support Brand Master Academy by purchasing through our affiliate links.
We get a small commission with no extra cost to you.
🙏🙏 AMAZON | amzn.to/30JtFmU
🙏🙏 DESIGN CUTS | bit.ly/3cyGPso
🙏🙏 EPIDEMIC SOUND | bit.ly/3cyGPso
🙏🙏 WEBFLOW | webflow.grsm.io/bma
🙏🙏 CONVERTKIT | convertkit.com/?lmref=R3KyAw
🙏🙏 AWEBER | bit.ly/3rWpzDR
If I had a nickel for every time a TH-camr said they'd put a specific link in the description, but didn't, I'd have a loooot of nickels
Good point but just search for the Brand Archetypes video (I'm assuming that's what you mean?) Another great video and really worth the extra effort.
😁😁😁 th-cam.com/video/ubG1XNO1pE0/w-d-xo.htmlsi=dLWzQ1CE_GyYbOb5
Lmao FACTS
You need dial up internet to see the links.
1. The video discusses branding 101 and how to build a strategic brand.
2. Branding is about making a business more appealing to a certain group of people than its competitors.
3. Branding involves more than just the visual elements such as a logo and website.
4. The aim of branding is to influence buying decisions of the audience.
5. Branding involves understanding the audience and building an ecosystem around them.
6. Branding is important because it helps businesses influence the buying decision of their audience.
7. Brand strategy is the plan behind the brand on how to engage and connect with the audience.
8. Brand identity is the visual representation of the brand, while brand strategy involves messaging, storytelling, and brand personality.
----From Notta's video summarizer
Nice, thank you.
Here is a guy who talks straight to the point and no crap that all these other gurus trying to present their brand and trying to sell you all kinds of nonsense as well that background music . You are a great businessman Sir Thank you for the info.ev...,
Thanks for the kind words. Glad you find the straightforward approach useful - that's always the goal.
Honestly
I work in a brand agency, and just loved how well you explained everything so concisely!
I've launched a successful dj brand before and now I'm launching my second and this dude knows what he is talking about, I know from experience! Here to brush up on anything new I might be missing!
I confess, im not a brand strategist but i just love these videos..they make confusing topics so much clearer!!!
Happy to help!
@@BrandMasterAcademy Can you make one for personal brand also can you create a fictional brand as an example for us to follow along with
Hey man! I saw a video of yours from 3 years ago and now I'm checking out this one and I gotta say HUGE improvements in lighting and color correction. Very cool to see. The information and delivery on camera has been consistently solid. If you're open to it I just wanted to suggest, the primary light your using is still a little harsh so if you diffused it a little bit (you could do this really easy by hanging a thin white cloth in front of the light) I think it would make a BIG difference, also for the color correction in post try to lift the blacks just a little bit more and I think you'll see a pretty solid improvement. Your channel is awesome, great information, has been super helpful as I've been jumping into this new career :) I hope this helps as much as your channel has been helping me!
This was an excellent breakdown, I've followed the steps to the letter. Thank you 5/5
I've subscribed to and employed a funnel, built the website and shooting a podcast to convey the men who are avatars of the brand.
A Crash Course in Branding... thanks Stephen! I just finished a Digital Marketing program at Northwestern University. Taking a deeper dive into TH-cam, Copy and Branding. You've been instrumental in the latter. Thanks a million!
Most welcome
marketing student here. this is a huge plus
thx!!
What a value bomb it is, thank you so much!
mate your content is godsend, so clear and cut, way more detailed than the others.
So nice of you!
TONS OF VALUE HERE! THANKS! LET'S GO ENTREPRENEURS!
Thank you for a clear, concise, straight to the point informative video that does not promise quick money while trying to sell me a master class! ❤
Thank you Sir.
Love this ❤
This is by far the best video I have seen on building a brand from scratch. Very detailed and informative. I will watch this over and over again
Glad you enjoyed it!
Me too. Been in this area of industry my entire career. This really segments a complex idea.
these is gold 😍
Love this
Love that I found this youtube channel.
Does anyone have resources for locating demographics and psychographics for marketing research?
Thank you so much for creating this! This is so valuable and helpful to my brand.
Glad it was helpful!
The fact that this is free is mind boggling. The front-end branches from the back-end. I have been doing it all wrong.
Thanks for clearing the cobwebs 😂
Glad to help
This is by far the BEST brand strategy video I’ve seen. So perfectly explained. Thank you!
Glad you enjoyed it!
This was absolutely incredible!
Thank you so much for this information! You made a complex topic so much more clearer and palatable.
Glad it was helpful!
❤❤❤ it was good to know the 9 pillars to build an appealing brand. Thank you dear
My pleasure 😊
The best Channel for anything branding related.
Much appreciated 🙏
This should have been a paid course. Wow this is an outstanding video brother. The reason I like it so much is because it’s a deep dive. So much of the YT content is surface level, but this is an actual deep dive that teaches you something - a lot actually. I need to rewatch and take some notes and break it down. Thank you very much 💪
Great to hear thank you 🙏
Plenty of quality brand strategy content coming your way to help!
What a class! Grateful for this 👊❤️
Glad you enjoyed it!
Awesome! Insta subbed! Thank you very much for this golden branding breakdown!
Awesome, thank you!
Been following you for a while now, keep the great job. Fantastic video. Love your frameworks ❤
Glad you like them!
BEST VIDEO ABOUT THIS TOPIC! Nice one!
Glad you think so!
Just wanted to leave a big thank you for your phenomenal videos! I've been watching/listening to them for the past few days to gain more clarity and understanding into how brand strategy can help my small business. If I may make a suggestion, while the theories and frameworks are really good to get my feet wet I would love to see videos about case studies/applications in how these branding strategies shape the storytelling of a range of different brands (from small business to large corporations). Thanks for all the content, I've subbed and will be watching more content now
Cheers for your feedback… Taken on board 👍
We do of course dive much deeper into case studies and application in our flagship programs > brandmasteracademy.com/programs-tools/
Reach out if you need anything
This is an incredible video. Great work. So much valuable information here.
Glad it was helpful!
Wow, amazing content. Thank you so much!
I'm in the process of setting up a business and it takes so much longer than I expected. You didn't really tell me anything I didn't know, but reminded me of what is essential.
Fantastic!
Branding is about you looking like yourself. So Coca Cola with all its distinctive assets and its typical way of communications. The better your branding is the more effective you can be in communications. Brand Strategy is about how you want to position yourself in the market, vs your competitors and in the eyes of the consumer. Next to that you have your communications strategy. So in which way do you want to communicate with the target group. Do you want to use a Brand Character for example. Part of your communications strategy is media. Do you want to use more TV ads or less, more OLV or less and is PR part of your strategy. At least thats how I look at it.
I love your content and have been consistently watching it for months.
Glad to hear it!
Glad I came across this video. It was so detailed and I'm starting a new business. Great video
Glad you enjoyed it!
You are really good at this. Thank you.
I appreciate that!
Thank you. ❤ THE BILLION BROWN
Best content around building a strategic brand I've seen out there! Thanks so much for sharing your valuable insights and expertise with all of us.
Delighted you got value 👍
Branding is the company's personality.
This is excellent! I realize that I have some of this but not the full 9 pillars. This will be my focus over the next few weeks. Thank you for the thorough video!
Glad it was helpful!
Wow!! That was awesomeness!! Thanks!!
You are so welcome!
loved your video man! very well explained!
Glad it helped!
thank you thank you thank you sooo much. This video is so so so helpful. Truly grateful.
You are so welcome!
Thank you for this!
My pleasure!
This video has been immensely helpful as I am just starting to create my brand! Thank you!
Glad it was helpful!
Would like to say that you’ve done very well with this project. I’ve listened watched now third time around taking notes. Coming from one that does much research and views many I do not even think I followed you first time around just added the video to watch later. This is very pragmatic in the discernment utilized in its dissemination.
Wow, thank you!
Your tips on branding are practical and easy to implement. Thanks for sharing!
Glad it was helpful!
Amazing video. Thaks a lot!
Glad you liked it!
Well Done. 👏👏👏
Thank you! Cheers!
Love the videos. I signed up for the free brand strategy a few times, and it hasnt arrived in days. Could i get some help from your team? Id love to get that.
Wow! Amazing and informational content! I am a graphic designer who specializes in visual identities, but I want to offer my clients a more in depth approach with brand strategy. I used to dive right in to creating that visual identity, but you are teaching me that there is so much more to do beforehand to make a brand successful. Thank you!
Glad you're finding value in adding brand strategy to your graphic design work. Understanding a brand's core before diving into visuals is key. Keep exploring resources on brand positioning and audience analysis. It'll make a big difference in your work.
Thank you so much for these informations
You are so welcome!
Excellent video thank you for this.
My pleasure!
This is super valuable!
Much appreciated 🙏
so good! thank you! can I print those? haha
Wow, great content ❤
Thank you 🙌
This is solid information that makes sense. thank you.
Glad you think so!
Wow! Amazing and informational content! I am a graphic designer who specializes in visual identities, but I want to offer my clients a more in depth approach with brand strategy. I used to dive right in to creating that visual identity, but you are teaching me that there is so much more to do beforehand to make a brand successful. Thank you! 🙏
Go for it!
Thank you, your video is so helpful. First time. Subb'ed..(great info)
Thanks for the sub!
This explanation is top tier
Much appreciated 🙏
Thank you !
You're welcome!
This was executed with so much clarity❤😊
Delighted you got value 👍
wow this was very clear and very informative, the first youtube video that actually gave me a clear understanding of what brand strategy is, Danko a slang we use to say thank you in south africa
Much appreciated 🙏
An excellent video...really simple English ❤️❤️❤️❤️
Glad to hear that!
Wonderful information thank you so much
You are so welcome!
I mean , this is how I help people, no foreal!!
it was very useful🙌
Glad you think so!
I don't usually comment but this video was really informative and. amazing, thank you so much.
I appreciate that!
❤❤❤❤ good video.. i love it.
I'm glad you like it
THANKS
Welcome
your amazing xx
Thank you!!
Feels illegal to get this for free. Glad I stumbled upon this channel.
Great to hear thank you 🙏
Hey this is the best video on branding I have ever seen. I just do not understand yet the personality part of the strategy. Any additional comment might be helpful.
Glad you found the branding video useful! For the personality part, think of it as giving your brand human traits to connect better with your audience.
Or is there something more specific you have a challenge with?
@@BrandMasterAcademy Thank you so much for your response. I would have really appreciate a content of yours as to how this is done in practice.
But I am really delighted. Thank you.
Really informative
Glad it was helpful!
I built a gin brand thanks to you .
Valour Premium Gin.
Still working on the marketing but i know im gonna kill it with your guidance 🇿🇦🇿🇦
Delighted you got value 👍
You're good at explaining but i wish to see what a complete and finish brand strategy look like, maybe you can do a series and walk us through ur brand building.
Hey,
Thanks for the suggestion! It's always good to hear what you'd find useful.
Actually, that's a great idea to create a series walking through a complete brand strategy. I can't make promises right now, but I'll definitely consider it for future content.
Stay tuned!
Stephen
Much needed
Thank you so much! I like your way of describe such complex information.
Glad it was helpful!
Thank you for sharing this information , well structured and action points. From your experience , can i start doing this for my new venture on my own , or at least have the key points ready for a branding company?
Glad you enjoyed it 😊
If you can engage a strategist who can help you that would be great, but simply having this knowledge will help you look at your brand differently.
If you’d like to take more control over your brand strategy, you can learn how to do so here
brandmasteracademy.com/brand-master-secrets/
Good tips
Glad it was helpful!
This is thorough. Appreciate this Branding breakdown.
Starting from scratch at a intermediate level, how long do you think it’d take to launch a new brand?
It varies. Some brands launch within weeks, while others take months. Depends on your approach and how deep you dive into each pillar.
Anywhere between 4-12 weeks
A tip: Don't rush the process. It's about clarity, not speed. Engage with each of the 9 pillars - they're crucial.
Hope this helps
This is better than any college degree
Great to hear 👍😀
Thankful for the video. I wanna reimagine your 2 minutes. I have an creative agency which niche or audience should i target because everyone one can take benefit for it if the are online? Ignore my profile image. It was when i was just an spoil boy created it using mobile.
My method of advertising is all you need. You do not need to pay big bucks to make commercials on TV or radio commercials or Facebook ads, Google ads, or any other kind of advertisement. My method is not the cheapest but I only get paid a percentage of what you make from my advertising. Seems fair.
I don't try to reach everyone, I pinpoint target my audience and put your brand in the hands of repetitive paying customers. You will not need any other form of advancement again, this is the absolute best method getting customers to see your brand, product or website.
As a branding consultant, I think you perfectly described what strategic branding is. My compliments!
Much appreciated 🙏
LOVE your content! Your Brand Strategy Blueprint doesn't download. It takes you to a page with a '80% loaded' image - and it just never downloads or arrives? I have tried twice now. Please help?
Hi there,
Please email us on support@brandmasteracademy.com
Thank you
Hi, What is the difference between branding positioning and when doing marketing positioning?
They are one and the same, we position the brand, then we market the brand.
There is also product positioning which assumes the broader brand position but allows for more specified messaging
I bought Brand Master Secrets. I am 55% into the first course and already understand clearly what you are mentioning in your above reply. The BrandMaster course is fantastic! Very clear, packed with information, and well-produced. Thank you@@BrandMasterAcademy
Are the 9 pillars of brand strategy different from the brand strategy framework?
No, they’re part of the same structure
was any able to get the free blue print. for some reason its not sending to me
Thanks for reaching out
To get your free Blueprint
Please email us at support@brandmasteracademy.com
Isn't the brand identity also about how the brand speaks to it's audience? The tone & voice, the messaging? Everything that impacts any touchpoint between a business and it's recipients? Like brand identity seen as the resulting artifacts of brand strategy
You will get some professionals referring to the brand identity as the visual brand, and others referring to the brand identity as the brand image.
Here are the definitions
Brand Identity (Visual) - How the brand looks
Brand Image - How the brand is seen (reputation)
Hope this helps
@@BrandMasterAcademy Thanks! You are right, there is no Consensus on definitions. For me the visuals of a Brand are tied to Visual Identity, I see it as an part of the overarching Brand Identity. Well, I guess that's already a third perspective 🫤😊
You got yourself one more subscriber😂... me😎...
Great to hear thank you 🙏
Hi I'm Ariful Islam leeton im software developer and members of the international organization who and investors public and private sector
ryan gosling
13:16 typo
Thanks for letting us know!
Brands need to be honest and tell consumers we are here to fleece you with subpar products 😅
Spot on 👍
00:03 Branding is about making a business more appealing to a certain group of people than the competitors.
03:42 Brand strategy is essential for engaging and influencing the audience.
06:58 Segment your market to be more relevant and appeal to specific audience
10:18 Brand personality and verbal identity are crucial for attracting and engaging your audience.
13:28 Brand messaging is crucial in influencing how your audience perceives your brand.
16:35 Developing a strategic brand name and tagline is crucial in solidifying your position in the market and effectively communicating your value to your audience.
19:14 Designing the visual identity with strategy in mind is crucial for a brand.
22:05 Understanding and influencing brand perception is key to successful branding.
Crafted by Merlin AI.00:03 Branding is about making a business more appealing to a certain group of people than the competitors.
03:42 Brand strategy is essential for engaging and influencing the audience.
06:58 Segment your market to be more relevant and appeal to specific audience
10:18 Brand personality and verbal identity are crucial for attracting and engaging your audience.
13:28 Brand messaging is crucial in influencing how your audience perceives your brand.
16:35 Developing a strategic brand name and tagline is crucial in solidifying your position in the market and effectively communicating your value to your audience.
19:14 Designing the visual identity with strategy in mind is crucial for a brand.
22:05 Understanding and influencing brand perception is key to successful branding.
How r u this nice?
23:27
20:48
Would love your view on the suicidal handling of the recent Coutts & Co squeaky clean woke-brand-washing, with even anti-Farage media commentators suggesting a clean out of their board of management. Last week no one knew or cared where Farage kept his money but this week "Go Woke Go Broke" sounds even louder. Thanks Stephen.
Suicidal indeed. That’s simply a case of discrimination.
The others have gone into the market with a message which is even more suicidal because they shine the spotlight on their agenda and so many have not considered the consequences and / or the contradictions….
Ben & Jerry’s have walked the line well up to now, but it all falls apart when your actions don’t match your words.
Ultimately, when you wade into these waters, you alienate segments. Either be crystal clear on the segments you will alienate and be o.k. with it, or just stay away…
Bud Light has been crippled because they somehow overlooked the size of the segment they were alienating.