Alex Hormozi's Content Strategy (REVEALED)
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- เผยแพร่เมื่อ 21 พ.ค. 2023
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This video is so FN good, I feel guilty watching it for free.
hahahaha that's the best comment :)
Yeah it is
Was thinking the same thing
Very guilt bro, lol!
Crazy how we can get this much knowledge and experience for FREE. Thank you for putting it out here and helping us, Alex 🐐
You, reading this comment right now, you need to understand this is one of the most valuable free videos you will ever watch.
EVERY “coach” trying to sell you “growth strategies” is selling this EXACT information.
I know because I’ve done it.
Hired coaches and been one.
This video is the blueprint for ENTIRE AGENCIES.
You need to understand how incredibly powerful this information is.
If you follow this advice, you will succeed. I have done it myself and I discovered all this info the hard way.
This video would have saved me 5 years of headache and pain.
Noted. Thanks man.
I feel like everything Alex puts out for FREE is better than almost any awesome information I’ve paid for. SO good 🔥
This is priceless! I started taking content creation serious within the past year or so, and I made it a promise to myself that I'd never make content on something that I haven't done or experienced myself. I feel that doing so helped me become accountable and comfortable of/with my content. By no means have I had success, but I'm starting to suck less by doing more.
that's incredible Joseph!! love to hear that, thank you for sharing with us!!
Listened this for the 3-rd time in the last year. Pure value. Thanks Alex 🙏
Timestamps:
00:17 - Why Alex started building a million-plus organic following
04:00 - Learning from The Rock: Embracing volume and increasing content output
05:18 - Increase in content output: From 7 pieces to 80 pieces per week
06:12 - How and how much to create content
06:28 - Content creation model
08:10 - Niche-specific authority
10:00 - Building trust
11:02 - Share your experiences and knowledge
12:14 - The low barrier to entry for content creation leads to a lot of noise
13:30 - Give more value, wait for the right opportunity, and stay focused on your goals.
13:45 - Give more value before expecting anything in return
14:20 - Make your free content better than others' paid content to build trust
14:55 - Focus on what you truly know and can provide value in, rather than trying to cover everything
15:30 - Impulse control and patience are crucial
17:05 - Patience, authenticity, and consistent value delivery are the keys to success
18:00 - Success in content creation may take time, dedication, and learning from mistakes
18:30 - Learning from experts and those who have achieved success in a similar field
19:30 - Sharing your unique perspectives and insights
20:00 - Niche-specific authority and specialization in content creation
20:30 - Stay focused on your expertise
24:00 - Everyone's content creation journey is different
24:30 - Embrace failures and mistakes as valuable learning opportunities to refine your content and strategies.
25:00 - Authenticity as a key factor in building a loyal audience.
25:30 - Be open to feedback and engage with your audience
29:00 - Focus on the process and journey of content creation rather than obsessing over immediate results.
32:00 - Stay genuine and true to your voice, as authenticity resonates with audiences and fosters deeper connections.
38:00 - The importance of staying true to one's vision and values. Authenticity will resonate with like-minded individuals and create a loyal community.
39:00 - Thanking the audience once again for their time and support, and expressing excitement for the future of their content creation endeavors.
39:30 - Signing off with a heartfelt message of encouragement, wishing content creators success and fulfillment in their content creation journeys.
40:30 - Every piece of content is an opportunity to connect with someone, inspire them, or help them in some way.
41:00 - Stay curious, always seeking new knowledge and experiences to infuse into their content.
41:30 - Success come with time and continuous effort.
43:00 - Take breaks and find moments of relaxation to prevent burnout and maintain creativity.
45:10 - Quality over quantity to ensure viewers stay engaged and don't lose interest.
45:42 - Give away valuable information and secrets to build trust with the audience and make the sales process easier.
46:07 - Make free materials better than paid ones to establish authority and expertise in a specific niche.
46:37 - Patience is crucial; delay the hard pitch and allow Goodwill to compound, making the sales process smoother.
48:21 - Provide value without asking for anything in return.
51:04 - Make decisions based on global benefits rather than immediate local gains to achieve long-term success.
53:05 - Talk about your experiences and experiments in your field, as no one can question your personal experiences and expertise.
Legend
Thank you
Mind blown - going from 7 pieces of content per week to 80 and sustaining it for 6 months!!! That's INSANE! It cost $40,000 per month to hire editors for each platform specifically to create and distribute all that content for you and for Leila. That's wild and super impressive - the results clearly paid off - investing in content made you even more millions. Great strategy!
pretty wild indeed!! the volume is even higher now :) Alex & Leila are something else!!
@@mozimediaofficial Crazy!!! What is the volume now! What is the long term goal?
@@mozimediaofficial what did he mean by thread winner versus tweet winner I didn’t understand that
@shawnclark1837
A thread can be interpreted as a single big tweet. It's multiple tweets as a workaround for the character limit.
The name thread comes from the format of community posting on a forum (eg Reddit, TH-cam comments sort of). One person starts a post (text for Reddit, a video for TH-cam), then people respond.
Leaving a like and a comment is the least I can do. What an unquantifiable dump of knowledge and value. Thanks Alex and team
This video is absolute GOLD. I got more out of this free video than from thousands of bucks worth of books and seminars.
Lost for words with the quality of content you (+ the team) create. So grateful!
more to come!! thanks for following along Joe, we appreciate you!
A true leader leads & show what has worked, not what hasn't. So others can focus on what works. Thank you for delivering great values from down under "Sydney, Australia"
Always love coming back to this video to keep me grounded. Thank you for the value 🙏
So many great perspective changes in one TH-cam video. This really helped me open my mind to what I have been doing wrong in my content.
glad to hear that Hayden!!
Alex I’ve been helping my students for free everything I do is paying it forward. 7 years now, and I am just now going to put it into TH-cam content trying to understand how to put my free work into content. I’m going to use your framework how I… or from my experience the past 7 years…❤❤❤❤❤thank you I love your content
The most important video, I’ve watched in a while. Thank you for this bro ✊🏽🔥💯
The best 50 minutes spent. Alex you are on point my friend ❤️
Love you for sharing that for free. Seriously. Thanks
Unreal depth in the content, thanks man!
You really make history and inspire people a lot. Thank you for all your work and efforts
So basically Alex is very anti “fake it till you make it.” Which I agree with, it’s always been a little harder for me to pursue and do things because of imposter syndrome which comes from lack of experiences. But with time and exposure things became better, I’ve never felt so comfortable and confident until after I started winning awards and closing big deals.
"the fake it till you make it" idea is way mis-undertood, and worse yet is psread ridiculously around s.m. Its been blatantly blown out of proportion by the fake wannabe gurus, that make shit content . that said, You seem to learn what real experience can have everlasting positive effects, well done
I was basically going to say what Davy said but wanted to add something. "Fake it till you make it" is literally the ONLY way to "make it" in life. But, "fake it till you make it" has been misunderstood. The internet people seem think it means you should rent and Lambo for an ad. That's not "fake it till you make it," that's being a fraud. "Fake it till you make it" means that you need to embody the habits, routines, mindset, beliefs, and most importantly IDENTITY of the person you want to become. For example, if someone is 350 pounds and wants to get to 150 and ripped, they need to embody the IDENTITY of someone who is there already. If they do that, they will naturally have the habits, mindsets, beliefs and actions of that person. Someone who is 350 pounds but IDENTIFIES as a 150 pound healthy person does not eat chips and McDonalds all day sitting on the sofa. They eat healthy and exercise.
If you really want to learn the true meaning of "Fake it till you make it" I suggest you read Psycho-Cybernetics if you haven't already. The book is basically about "fake it till you make it" or in Maxwell Maltz words, changing your Self-Image.
@@KennyCannon totally agree. it's the mindset.
Can always count on you to deliver on your videos. No "click-bait" here!!
This is the first time that I have watched your video. I learned a lot from you Alex. This is SUPERB! Thank you for giving this to us FREE. You are a BLESSING. God Bless you! 😍🙏
Great video. Thank you for the content!
thank you for your time!!
What a presentation it has been, thanks for this Alex from the bottom of my heart
This is incredible advice! Thank you for sharing Alex.
Hi Alex & the Mozination fam, this is incredibly helpful - thank you for sharing this wisdom. Hearing it these principles seems like it should be common sense, that I should know of, but clearly that’s not the case haha. I’m looking forward to applying the principles and coming to you once Breath Deepr revenue is $3 million & ready to scale 🙏🏼
Just amazing value, thank you for sharing all this knowledge for free 🙏🙏🙏
The best business advice ever. This will be my marker. Let's see how long I can wait before "the ask". I do need to start teaching. I am just trying to find a topic. Thats the hardest part.
I love Alex’s message, and I paraphrase: “to document the best practices of a multimillion dollar business” such a W, literal gold on the internet 🥇
🙌🙌🙌
Amazing video. Thanks
For shifting the focus !
wow, amazing!! I'm just starting my journey, and this video has shaped my view!!! I need some rebranding haha, thanks Alex!!!
Had to come back and watch this golden video
Alex great simple easy to understand video.. powerful message
thank you for watching and commenting Joe!
35:26 "You have to do things so that you have evidence that you can support why you are good."
Really appreciate this raw content. Reminds me of the good old days in the windowless parents basement 😉 Your new content style is great. Very entertaining and I’m sure it help reaches more people… But as a small business owner doing the boring work everyday, I personally I love this super long form raw stuff. 😎🤙🏽
Amen Alex
Couldn't agree more. We are here for the deep, boring, repetitive shits that work
Totally Agree!
more to come Alex!! Thanks for your comment, we appreciate the attention and the feedback :)
He really botched the message though by screwing up that quote about impact versus income
Thank you for this! Great information!
This channel fuels me
Thank you for the tremendous value all for free!!
I love this talk. Clear thinking lesson in how to filter content from successful business people. This speaks to the entrepreneur who needs to understand that you can't escape the initial grind, hustle and build of a small company and how to be patient and consistent as you grow the business.
🙌💜
Life changing stuff here, learned lots of lessons from this single video.
Awesome. Thanks in a million.Great content.
Good af! Thanks Alex for this incredible content !
This was such a great presentation. The density of the value provided was **chef’s kiss ** so many take aways
Ty Alex for providing so much free info.
🤌 thank you for your time in watching it and commenting!!
Love this!
32:40 Homer in the crowd
Alex Alex… Thank God that we Have You 🙏❤
Best video on content creation
Thank you so much for your great help
Seen Alex at Mastermind ❤ awesome stuff thank you !
Interesting to see as I start my journey. I’m going to take the tips and see what happens
The most influential talk I have ever witnessed. I was thinking about launching a course and coaching program for my real estate business, but this video made me totally re-think that..... Give away everything I have learned for free and give the audience the option to work with us with no pressure or hard pitch..
Jason that's awesome to hear!! Keep us updated 👊
The infinite money glitch with life insurance wasn’t the most influential 🫣
This is quality! Thanks so much
🤣🤣 The Grant Cardone voice. So good. 😂
Except without the ego-maniacal attitude, the yucky used car salesman tone and someone who is much more humble.
Can’t explain the amount of gratitude fr
This channel is a hidden gem
we're really excited about it!! more more more
Thank you for this video 💪
BIG BOSSING!!!!! 💪💯🔥FACTS!!!!!
@ 7:20 TRAFFIC BONER at approximately the 3-year mark. This is what everyone is telling me. Or at least what I am hearing from Influencers everywhere. Your 1st year is nothing. Don’t worry about quality just post. BUT you must be CONSISTENT. You are building trust. SECOND year build an audience. Third year build your brand. You’re working out the kinks. You’re consistently putting out great content that meets the needs of your audience that consistently meets high standards set by your brand.
Thanks, Alex.
Danny T.
Alex is so terrific.
When we trying to do something our ability and confidence will be increasing to do something special in our life
Dope talk as always Alex. Sounded like you had to run a marathon to make it to the stage, mad smokers breathing going on bruh.
Hey Alex, what you just explain is wonderful, awesome love it. but i have a question. what you explain is for personal branding and there is another model ie. Influencer model which is to make content and make money out of it and it also works very well as i have seen. what about that? is it sustainable or just short term trick?
Incredible!!!😎🕊💕
49:50 successful people
Have three traits
1. Superiority complex
2. Crippling insecurity of not being enough
3. Impulse control
I'm really grateful to God for this man. Alex Hormozi is the best.
I love Alex! He is so funny and real! ❤
Would love if we could see you while you were presenting as well!
PRICELESS THX EVANS
Favorite channel on youtube
that means a lot!! so many channels out there - thank you for spending some of your attention on ours!!
Lol great cardone voice impression 😊
That was a superb Grant Cordone impersonation!
Grant Cardone is an ego maniac and Alex is the exact opposite. Thankfully.
How do you turn mercury into gold? Electricity. Everyone would say that's not possible until you do it! The value and the information in this video alone is Gold! I 100% value how you turned yourself into Gold!
perfect
Any advice on content strategy for spaces like attorneys where most things can’t be done without a law license and you’re not trying to build a huge following but just want to reach people that may need your services?
Well I've seen videos from you in the past and back then, they felt cheesy to me, not my cup of cake....... Idk why, because of experience I have now, or because I stumbled onto the right content from you, but I find so many gems, which apply to my self as a broke ass mofo.
So I gotta thank you for that. I feel like I'll be re-watching a few videos of yours incl. this one for the next few weeks, while I'm reminding my self to actually apply the knowledge in them, not just watch. But yeah thanks. Will probly share when I get some results out of it all, might even be in the form of content, who knows. Peace.
🙏🙏🙏🙏🙏🙏🙏
When we think positively all our ability is increasing to achieve anything in our life
There are moments in this video where I’m convinced Seth Rogan is the one presenting 32:16 Loved every minute of it though, thanks Alex and Seth
Gems 💎
Amazing presentation. I want to start a business in robotics. I wonder if I can apply these ideas to that industry. 🤔 (6/16/23)
Haha the Grant Cardone impression. Alex is low-key a comedian
legend
Alex is amazing
he sure is!
If I could get 90,000 web traffic to the website that would be PHENOMENAL! Wow. Thanks for all you share Alex.
🙌💜🙌
wow. tremdous value. I must do more than those I want to become.
🙌 get ittttt!!!
I will be looking over this valuable information for the next quarter's goals. This would be so beneficial for our marketing and content strategy. Thank you, Alex!
definitely one of those videos that are worth coming back to! thank you for your comment!
alex and leila are amazing
they sure are!!
What conference is this??
I think you should create that book how can you sell without selling
I’m tempted to rewatch and calculate the RPM (“right”s per minute) on this speech. My guess is we’re at ~5 RPM.
Love this. Question, how much of the $20k a month is in ad spend?
none, currently :)
Wow.
10x input 10x output gold 👍🏼
What is the difference between a thread and tweet?
How I instead of how you🤯🎯‼️
What I instead what you 🤯🎯‼️
Alex: You had me till the confidence comments. Some people do need some to get themselves to do stuff😉. For example, people experience your confidence and it helps to inspire their confidence which inspires them to do stuff. Maybe, you don’t have a frame of reference for this need for confidence, but some of us do. …Yes! Others of us have the discipline to just go do stuff. This is true. I get this.😮 …No, we do not all take business advice from our hair stylist. (Give us some credit, please.) …I got so much out of this video then, I felt a bit uncomfy then, you did tidy up a bit.
When he does that other Alex voice, kinda sounds like Seth Rogan… 32:21
Did the Grant voice perfect 🤣🤣
Does he hire freelance or full time team?
Anyone have this presentation/slides??
Sorry, I'm confused. What does Alex mean when he says at the beginning that they are now getting paid to run ads. How?
Sponsorship.