Alex Hormozi: The University of Texas at Austin (FULL LECTURE + Q&A)
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- เผยแพร่เมื่อ 1 ส.ค. 2024
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We invest in everything from youtube channels to local businesses to IT services.
For everyone else, I make my money buying and growing businesses. I make this free content with the hopes you use it to grow your business enough to partner with us.
It is crazy to think the students are paying thousands of dollars to view what I watch for free.
You don't know how it was funded.
quite cynical
That’s the name of the game my friend. 🤝
As a TH-cam viewer, we don't get live access to Alex's insights though. We can't ask him questions in real time, or get live feedback on ideas.
Thats UT Austin. The alumni reach itself is worth millions.
This was hands down the highlight of my year. Still pinching myself and so grateful he did this. Alex brought so much value to my students, their commitment to their businesses and their grasp of the hard work and dedication it takes to start and run a business after this lecture was incredible.
They referenced Alex many times throughout the process and they grafted hard to validate their businesses. They knocked on doors (in Texas), braved getting shut down by the police, took to the streets, lakes, and parks of Austin to make face to face sales. They hammered email and phone outreach. It was inspiring to watch.
Of the 8 groups, 2 are taking their businesses forward after this semester, they generated $1066 in revenue between the 5 that were able to make sales, and almost all still want to be entrepreneurs, even though they got a taste of just how hard it is, they feel more confident to go and do this for real.
Thank you Alex. You showing up like this proves how committed you are to supporting entrepreneurship. It was an absolute honor.
May I ask how you got Alex to do this?
You seem like a absolutely awesome teacher. You radiate positive energy
@@ansewe4207 thank you! I love business and getting the next gen entrepreneurs to fall in love with it lights me up!
Getting the first dollar proves to your emotions that it's real. Doesn't matter how much it is.
kudos to you for bringing this creativity to class. i say this as a recent grad of an undergrad business program! we need more professors like yourself!
Na that uncle line was crazy 😭😭😭
lmao kinda threw me off
As a gym owner with a kinesiology degree, this talk would have been 10x more valuable than any class I took in college.
Just leaving a note for myself @ 28:12 : The 8 Ways to Promote Your Business (generate leads)
1) Reach out to people who know you 1:1 and ask if they know anyone interested in your business.
2) Make content about what your business does on social media. (long-term strategy)
3) Reach out to people who don't know you 1:1 (cold calls, cold emails, door-knocking)
4) Run paid ads. (radio, direct mail, Tiktok, Hulu, Facebook, TH-cam, etc.)
5) Get your customers to refer new customers.
6) Get your employees to refer new customers.
7) Hire an agency to promote your business for you.
8) Affiliates.
*Additional note: Options 1-4 can be done by a single person (yourself usually). Options 5-8 are done with the help of others.
And this right here, will be the 8 pillars (possibly chapters) of Alex's next upcoming book: $100M Leads
Thanks, I'm stealing your notes for myself! 😄
7 pillars for most EU countries. You aren't allowed to contact strangers directly (phone, email etc) without them giving consent beforehand. You need them to sign up for it first. So even if I wanted to reach out to that many people I am not allowed to do so or risk getting sued.
@@blackjack6406cold calling is forbidden for b2c. In b2b its at least a grey zone
boom
00:00 🤖 Introduction and Motivation
10:02 📊 Calculated Risks and Avoiding Debt
18:37 💼 Starting a Business and Basics of Success
19:51 📈 Choosing What to Sell and Entrepreneurial Passion
22:13 💰 Dealing with Debt and Risk
23:49 🤝 Choosing Business Partners Wisely
28:08 🚀 Steps to Start a Business with Limited Resources
32:50 🕰️ Patience and Learning from Competition
34:39 🎓 Starting a Business in College
37:51 🚀 Transforming Yeses into Paying Customers
44:04 🔄 Failing Fast and Learning
47:55 💰 Monetizing Audience and Business Opportunities
51:09 ⏰ Daily Schedule and Work Ethic
56:08 🌟 Confronting Fear of Failure
58:37 💪 Overcoming Fear and Consistency in Business
This is literally most of Alex’s videos combined
The definition of learning is "same circumstance, different behavior," and the definition of intelligence is "rate of learning."
Wow, we need to see more lectures like this one.
My rate of learning is pretty slow but it Never stops. Most people I know stop learning after getting comfortable at a job.
I love this.
no, we need more action
I love how real and brutally honest it was. That's what makes Hormozi great. He gives it to you straight, simplifies it, and relates it to his experience.
right? he is just enough of a dick, you know he is being real.
I think it is what people like about Alex and good feedbck is hard to find.
RIP Matim’s question.
Fr LMAOO
I would feel obliterated lmao, savage response by alex
A bunch of notes I took for myself:
------
Learning means same circumstance different behavior
High IQ means changing behavior quickly
Best decisions: which is the best risk adjusted return?
stack skills on top of one another Use what you got to get to your goal- even if it’s negative.
Turn your weaknesses into fuel. Use your terrible upbringing or amazing upbringing - whatever it takes.
You don’t want to be paying ignorance debt and financial debt off at the same time
Partner can’t be your buddy. they need to have Time skill or money that you don’t have. Biggest mistake biz owners is picking the wrong partner. Don’t pick someone if you can just pay them hourly.
8 ways to promote. 4 and 4
1) ask someone you know
2) make content public
3) ask people you don’t know
4) paid ads
Half of the day is doing the above.
5) And ask them if they know anyone don’t always pitch people directly.
6) customers get you other customers
7) employees get you people
8) affiliates- similar biz audience as you
All businesses started in debt- just sometimes not financial debt
Give away the thing for free at first. In exchange for testimonial and ideally referral.
If no one wants to come back after you’ve done he thing for free- ask them why and improve. Usually it’s because the hidden cost of hiring you was high- time they spent on you, effort or sacrifice.
You work for free until you’re so busy you need to charge a lot to lower demand (hack the supply demand curve)
The smaller you are the more intimate sales should be so you can learn language and pains and patterns directly which you can then abstract in marketing later on.
Pay the ignorance debt as soon as possible. Why aren’t you making $10M a year?
Success is more a character trait than IQ. “Just confront the hard work” Ask myself why I am not doing it. Confront it. Ask myself if it’s worth being poor for.
4 hours of prospecting per day sucks. But so does being poor. Which one sucks more?
It’s actually crazy how good you are at teaching this stuff, i could tell the professor was blown away
unlike other entrepreneurs, his whole come up was from being able to communicate sell and teach people! hes so dope
Which is a shame that teachers/professors aren’t better at teaching. But that’s why video content is so huge. The best teachers can win out.
38:35 ask why
40:15 what to do
18:00 why is it easy to crush the business?
44:35 learning, behaviour
45:20 WHAT TO DO
Brutal honesty. The part that they “don’t know anything” is something students need to hear in an academic world that tends to validate everything students believe - no matter how ridiculous it is.
sincere candor :) thanks for commenting!
Alex is literally helping people make more money everyday. So crazy to think this was never around before. Give this teacher a raise for actually bringing value. 🔥
FACTS 💯💯 she needs a bonus
Wonderful that this professor is doing it for them!
Holy Hell Alex has evolved, I'm blown away. I worked with him in the OG Days 2017-2019
This is actually the best starting a business video of all time
agree, it's gold
i think most of the people need this video to help them get started
These students are so lucky! I would be so grateful if Alex came to talk at my college.
bruh you’re literally watching the same thing rn.
Your stuff is entertaining btw. The Fallout video was hilarious.
You're pretty dope bro 💪
They're watching it on a screen. You're watching it on a screen. We are luckier that we don't have to pay 40k p/y to watch the same thing in whatever environment and time of day that we prefer.
@@martoonsherpa1287 Exactly 😂
The kid who asked about unexpected rewards got destroyed 😂
Alex wasn't having it🤣
To be fair it was a bullshit question
I have to say thank you to the professor taking time to contact Alex and providing them with this assignment
Forever grateful to old hormozi.
us too!
The fact that I just watched this for free is the biggest blessing of my day! Thank you Alex and may God continue to expand everything you're doing.
I think if you know what you want to learn you can learn many of the things for free
This is easily the most useful video on business I've ever watched. Writing notes, this is soo good
glad you found value in it!! thanks for watching and for taking the time to comment 🙏
This was an Occam’s Razor master class by Alex. Love the simplicity he brings to the “complex” situations. Kudos.
Amazing.
Truly the biggest thing, which I’m glad you kept going over (bc it helped me) is that if you “learn something” but it doesn’t change your behavior, you haven’t learned crap.
Thanks Alex!
I've been looking for this in depth explanation of this exact subject for years and I'm grateful as hell for this... U have tied so many loose ends for me... Thnx utube
I love the line about college charging ridiculous amount of money and offering ZERO in return. What a bad deal. But, man, this was rock solid, pure, clean, advice. It was properly geared to the receiving audience. Alex is an amazing teacher. Kudos to Alex for putting this together and being so straight forward and laser accurate. I hope other business teachers take note and share this recording. It's basically everything that is not taught in school.
This had tremendous value and timeliness for me. Had to pause the video to go fire someone. Which, btw, was a change in behavior for me to do so quickly and with less emotion and more logic. Loved how Alex asked "why would you ask that" and the rest of the realness too. I've been following Alex's stages of business video for several months now. It has kept me accountable and saved me a lot of pain. THANKS ALEX. I'll call you when I get to the appropriate level to do so.
Alex is just so empowering. It amazes me how he is able to do that while continuously mentioning what skills you lack and how you suck. But thats so necessary to hear when you start! Wish everybody great success and fingers crossed you achieve your goals!
Alex is just amazing human being. His advice very real and extremely valuable. Thanks Alex.
I **LOVE** these straight-forward videos from Alex. The videos with the new video producer are just too spastic! With the words and pictures popping up, I just can't deal with them. But these straight talk videos are GREAT! Thank you!
So frigging good!!!!!! Your sharing is soooo important, thank you so much💞 I will be sharing this with my kids, and for me, a late bloomer, mate you just popped me open, I’m so very grateful. I’m guessing you understand how valuable this teaching is, priceless. Soooooo good!!!!!!
I began my investment journey at the age of 39, primarily through hard work and dedication. I am to share that my passive income exceeded $100k in a single month for the first time. This success reinforces the importance of the advice mentioned earlier. It is not about achieving quick wealth, but rather ensuring long-term financial prosperity.
Investors should exercise caution with their exposure and exercise caution when considering new investments, particularly during periods of inflation. It is advisable to seek guidance from a professional or trusted advisor in order to navigate this recession and achieve potential high yields
This is superb! Information, as a noob it gets quite to handle all of this and staying informed is a major cause, how do you go about this are you a pro investor?
Through closely monitoring the performance of my portfolio, I have witnessed a remarkable growth of $500k in just the past two quarters. This experience has shed light on why experienced traders are able to generate substantial returns even in lesser-known markets. It is safe to say that this bold decision has been one of the most impactful choices I have made recently.
wow that’s stirring! Do you mind connecting me to your advisor please. I desperately need one to diversified my portfolio.
Do you mind sharing info on the adviser who assisted you? I’m 40 now and would love to grow my stock portfolio and plan my retirement.
This was the best 1 h video i have ever seen for some one explaining the business experience hands down the best i just discovered alex am blown away
You're honest and openess is amazing. I am 44 and your words are propelling thank you
Massive props to that teacher for this!
Hopefully didn’t get any complaints about the language lol
This is great, reaching out to people and helping. Even in the university context.
37:35 THIS! Thank you for dropping this line, seriously have never though with this perspective.
And honestly
He can charge for this.
Alex just did you all the biggest favor.
Great job,Alex.
Good call, Prof. For your class.
This was really good.
Thank you for sharing this and everything you do Alex & Team!
Thank you Alex for another life changing video. The world of business is always changing. The next five years are likely to bring a different set of challenges and opportunities compared to the last decade.
OMG!! I’m a student at UT Austin and didn’t know Alex lectured at my college - that’s so cool!! 🎉 Wish I could’ve been there 😂
I go to UT as well and this video makes me want to drop out immediately
Two things that can really help with decision making, I think, is 1) actually being conscious of the decisions that you're making so you can adjust what your typical reflex would be, and then 2) have an understanding of your vision and values so that you can determine whether or not that decision is in line with moving closer or further away to being in alignment with those things. For example, if I wanted to be a completely present father who is always available for my children, that would mean that a high paying, high demand profession or opportunity is likely to be very penalising to my well-being and self-esteem as they wouldn't be able to co-exist.
Self-awareness. That’s a tough thing to master for many and a lifelong pursuit. Alex has it in spades!
Alex has won me over through the years. This was amazing.
so much value!! hope you have an awesome day!
This was great, thanks for the free content.
My goooooddddnesss! This is very loaded Alex. Thank you for sharing this sir.
What an excellent video for someone starting their journey!
This was awesome. 1oo days. THANK YOU
Such a dope lecture, I would have loved to get more of these in my undergrad! Especially from Alex 😂 we did get some really interesting Venture Capitalists in my VC course though
Hormozi doesn’t miss 🔥🔥🔥killer content as always.
This is one of the best videos I’ve ever watched ❤
Thanks for uploading Alex
Awesome, Thanks Mozi Media, Alex, and Leila for all the content. On my way to building a company up and going to partner with you people. Love it!!
thank YOU for watching Steve!! We appreciate you
36:10 what to do
45:20 what you do in the morning
45:30 “I promise you will have a business”
Here early for this grand chapter of hormozi’s new channel🙌🏼 who just watched his most recent video and is now here?
Thank you for the free class
This was the most valuable lecture I ever attended. Best video on business imo.
I was thinking the same thing
Great lecture. The leg shaking mare it that much more epic!
This was what I needed to hear thank you!
Hits me emotionally how great you motivate them by 34:00 „start now. Find out you don’t like it. Do something different“
You are a great guy
*As a teen boy I find incredible value in Ali’s content as he has helped so so much to channel my drive and become SUCH a better and more entrepreneurial person. Especially as a youtuber myself productivity is 🔑*
Tremendous! Brilliant and extremely straight forward advice & content. Thank you for sharing, appreciate you brother. 🏋️💪💰🧲
Alex. Brother - there's SO much gold here.
Caleb and team, there's so many viral bits here for short-form.
Loved it ! This is exactly what I needed.
The truth is a hard pill to swallow, this information u provided is very important thanks 💪🏽‼️
This video came at a perfect time for me. I just purchased an e-commerce store, and once I finish making a few changes, I’ll be going for the 100 reach outs in 100 days! This video was amazing!
what kind of e commerce store did u buy? what products you sell? and hoow does your reach out look like?
Props to the lady smiling all the way trough! Attitude matters! Congrats 😊
King! Your book has helped me so much and this video helped call me out on my bullshit. I’m sorry you have to repeat yourself so much but thank you for it
wow powerful statements around the 12 to 13 minute mark range, Hormozi is a beast
Amazing guy ❤❤, love the smile😊 of the teacher 😊
Thanks Alex! Love this 🤜🤛
Today I learnt something specially for this moment 57:18 goes like this "keep in mind avoiding the work takes more energy than actually doing it"
Amazing content Alex! Thank you ❤
Need more of these
Learning is increasing all our ability and enables us to do work or stimulating our ability
Amazing Lecture!
New channel, big fan. Let’s go
New Channel? Excited to see what else comes out here!
Please do more of these!!!! @MoziMedia We are so eye to eye on everything. I have ALOT of pain from friends that betrayed and hurt me in the past. Instead of letting it break me, I used it as motivation to elevate my passion to another level. USE WHAT YOU HAVE Nothing but facts!!!
Thank you so much
So good - thanks for sharing!
That promoter guy is killing it! Good shit Alex love to see it
One of the first times someone has truly engaged me in a while. 👊
glad to hear that Henry!
Great vid! Do the hard stuff 100 times and watch the magic work
Love this video, i feel like i learned alot in this video. Hopefully i can transform this knowledge into action somehow.
It is so crucial to just get in the game and start playing.
That is the best way we learn the rules.
Just play.
Thank you. I will one day become one of your portfolio companies.
You are changing my life dude
Thank you for this.
Alex hormozi, gives the best advice
Such a great lecture!
Brilliant segment! I am 62 years re building business mini laundromat models getting them for nothing 2nd one open now open plan to have 3 / 4 by Xmas.
Alex Is starting his own media company this will be great
I could watch 10 hours of this content
Love the Chris Williamson reference there around the 53 minute mark.
I really enjoyed this
Brings a lot of perspective
Thank You!