🎯 Key Takeaways for quick navigation: 00:00 🌼 Branding is about cultivating associations with your company's intangible ideas that you want people to connect with your brand. 04:28 🎯 Prioritizing strategic moves is crucial for business growth. Identify the constraint of your business and focus on actions that maximize output. 06:08 🚀 Focusing on brand building might not be the best strategy for local businesses. Concentrate on product quality and service to strengthen your reputation. 09:08 🎯 Strategy is simply prioritizing your actions to get the most return for your effort, making sure to allocate resources effectively. 12:02 💡 Identifying the constraint of your business is crucial. Spend your time and effort on actions that overcome the limitation and bring the most significant growth. 15:34 🤝 Leveraging your time and resources strategically is essential for business success. Prioritize actions that offer the highest return on investment (ROI). 19:31 🔍 Ask why you can't 10x your business and identify the constraints. Focus on actions that increase customers, increase customer lifetime value, or decrease business risk. 22:16 📈 Focus on building valuable assets, not just increasing income, to grow net worth. 22:46 👩💼 Transition from having a business dependent on you to building a valuable business with a skilled team. 23:14 🏆 Big businesses maintain higher standards by hiring and retaining top performers (A-players). 24:11 💬 Confront discomfort and have hard conversations with underperforming team members to ensure growth. 28:42 🎯 Prioritize tasks based on their impact and ease of execution (impact-ease matrix). 36:10 📈 Focus on improving the product or service to encourage organic growth and referrals. 44:48 💪 Solve the root issues in your business rather than searching for quick marketing hacks. 45:27 🏢 Branding means associating tangible elements with intangible ideas. Build a brand that reflects the values and ideas you want your prospects to believe about your business. 46:44 🌟 Translate sadness into a lack of options and ignorance. Combat sadness by becoming informed and attacking the problem with strategies. 48:26 🧠 Intelligence is the speed of learning and the ability to change behavior in the same conditions. Measure intelligence by how fast you adapt and change. 51:42 🎯 There are only four ways to get customers: warm outreach, cold outreach, paid ads, and content creation. Quantify your efforts using the rule of 100 to drive leads. 54:22 📈 To scale a local brand, simplify and streamline operations to increase profits per facility. Focus on efficient capital usage and reduce operational drag. 58:30 💡 Ensure your business has strong margins and operational efficiency. If you can survive without new customer acquisition for a few months, you'll have a solid foundation for growth. Made with HARPA AI 👍 Upvote to improve video surfing
:3 Good video. It's just unfortunate that he practices and promotes bad posture with his mobile phone that he looks down to. That ruins your health, and in return, it hurts your productivity.
Yeah, that's what I tell plenty with cognitive dissonance towards veganism because they're too occupied with being unhealthy, uncaring about world hunger, uncaring about 70+ billion land animals r*ped into the world each year and tortured, the main reason for deforestation and pollution, etc. The same goes for near-death experience consensus that thankfully debunks cancerous religion and material atheism dogma. Besides the two-party puppet show in America that the Founding Fathers fought against having when they were against having any political parties to avoid the divide.
51:30 8 Ways to get customers. This lesson is ABSOLUTE GOLD!! I've been an entrepreneur for 14 years and I've never seen such a simple, actionable and useful way of explaining how to be successful as this. He literally reverse engineered how to be successful in business into a single flip chart sheet! Amazing
This video really opened my eyes! I never thought about branding like a bouquet of flowers-it's all about the associations we make. Also, the magic wand exercise was such a cool way to see the gap between where we are and where we want to be financially. The idea that most business problems come from our product being mediocre hit home; it makes sense to focus on improving what we offer before chasing new customers. And wow, the importance of finding the one thing holding our business back-like having that hard convo with a team member-is a game-changer. It’s all about prioritizing, right? Great stuff!
Key Takeaways Play the long game Invest in high performers and forth mediocre people Don't just advertise hoping to make your company better - if you suck why would you want more people to know? Doing the boring work is what matters most Talk shit to peoples face and make sure they know they need to be better 100 minutes per day on ads, content, cold outreach or warm outreach. Pick one and put in 100 minutes. Do the work. Spend two years creating something that your customers will be thrilled to advertise for you, or you'll spend two months creating something you'll spend years trying to advertise yourself struggling. Make better sandwiches. Then scale.
NOT 100 minutes of each.. That's 400 minutes or 6hr 40min per day ON TOP of the business they're already running... No. It's 100 minutes on ONE. For a period of time, to test. It was either this video or a different one where he said he put out like 500 flyers. And his mentor said they do 5000 to test... per DAY.
Decided to get a coffee instead of going to bed to listen to this whole thing and Thank you, I learned more tonight than I have from multiple others! You know your shit and you know how to teach it!
TH-cam knows me too well.. I was looking at another video thumbnail and low-key judging their logo design then retold to myself that logos don’t matter, it’s the value that you give to your audience. Literally 2 scrolls down was this video and now I’m watching this 😆
Rewatching your lecture. I’ve had the opportunity to learn from some of the best doctors in the world at emory university. This was an amazing lecture, loved this style over powerpoint
In a meeting one time I told a guy that he has 2 weeks to get it together or hes fired and he said that I might as well just let. Him go now then. Everyone laughed including me, then I fire him. Alex speaks truth and his experience is valuable. Thanks for the videos.
Hormozi with the Brand Broquet 💐 I do brand strategy and have a done a bunch of courses on it and this is probably one of the best and most simple ways I’ve ever heard it communicated. Solid! Love from Western Australia 🤙🏽
21:18 You become wealthy for the shit you own, not for the shit you do & the importance of delegating to A players 28:33 Out of #customers, LTV and increasing enterprise value - how do you know what to work on? 45:57 Summary
36:36 huge list of should dos. But also some new stuff. Instead write the should dos and execute on those and play the long game. Not the shiny new things. Back to prioritizing as part of strategy. Limited time. Limited resources.
Thank you Alex for the hard talk. One of the best business talk that throws all the other business courses to the bin. Simplified, direct and effective. Focus on strategy aka what to prioritize everyday. M-oney E-nergy T-ime Gotta talk to the one who sucks. ❔❔❔
50:31 training your team ask for change of behavior. Learning is rate of change of behavior after learning. If we teach them we expect a difference of behavior.
11:28 buying 'all' the photo studios in an area is called an industry roll-up (it works because you can cheaply replicate or add-on the additional overhead op expenses like advertising, marketing, taxes etc while simultaneously applying the proven revenue strategies) For example, Blockbuster purchased tons of video rental stores.
![Selling with Logic To Make Lots of Money [Alex Hormozi]](http://i.ytimg.com/vi/iqAtBbGr3VY/mqdefault.jpg)
🎯 Key Takeaways for quick navigation:
00:00 🌼 Branding is about cultivating associations with your company's intangible ideas that you want people to connect with your brand.
04:28 🎯 Prioritizing strategic moves is crucial for business growth. Identify the constraint of your business and focus on actions that maximize output.
06:08 🚀 Focusing on brand building might not be the best strategy for local businesses. Concentrate on product quality and service to strengthen your reputation.
09:08 🎯 Strategy is simply prioritizing your actions to get the most return for your effort, making sure to allocate resources effectively.
12:02 💡 Identifying the constraint of your business is crucial. Spend your time and effort on actions that overcome the limitation and bring the most significant growth.
15:34 🤝 Leveraging your time and resources strategically is essential for business success. Prioritize actions that offer the highest return on investment (ROI).
19:31 🔍 Ask why you can't 10x your business and identify the constraints. Focus on actions that increase customers, increase customer lifetime value, or decrease business risk.
22:16 📈 Focus on building valuable assets, not just increasing income, to grow net worth.
22:46 👩💼 Transition from having a business dependent on you to building a valuable business with a skilled team.
23:14 🏆 Big businesses maintain higher standards by hiring and retaining top performers (A-players).
24:11 💬 Confront discomfort and have hard conversations with underperforming team members to ensure growth.
28:42 🎯 Prioritize tasks based on their impact and ease of execution (impact-ease matrix).
36:10 📈 Focus on improving the product or service to encourage organic growth and referrals.
44:48 💪 Solve the root issues in your business rather than searching for quick marketing hacks.
45:27 🏢 Branding means associating tangible elements with intangible ideas. Build a brand that reflects the values and ideas you want your prospects to believe about your business.
46:44 🌟 Translate sadness into a lack of options and ignorance. Combat sadness by becoming informed and attacking the problem with strategies.
48:26 🧠 Intelligence is the speed of learning and the ability to change behavior in the same conditions. Measure intelligence by how fast you adapt and change.
51:42 🎯 There are only four ways to get customers: warm outreach, cold outreach, paid ads, and content creation. Quantify your efforts using the rule of 100 to drive leads.
54:22 📈 To scale a local brand, simplify and streamline operations to increase profits per facility. Focus on efficient capital usage and reduce operational drag.
58:30 💡 Ensure your business has strong margins and operational efficiency. If you can survive without new customer acquisition for a few months, you'll have a solid foundation for growth.
Made with HARPA AI 👍 Upvote to improve video surfing
ty
AI, huh? However you accomplished it, thank you. Nice snapshot of the important points.
Thank you ❤
Thank you
Thanks
I can't believe we live in a world today where such advice is for free. Losing is an option, PERIOD.
Love your mindset, yes! That means winning is a choice.
1000%
:3 Good video. It's just unfortunate that he practices and promotes bad posture with his mobile phone that he looks down to. That ruins your health, and in return, it hurts your productivity.
Yeah, that's what I tell plenty with cognitive dissonance towards veganism because they're too occupied with being unhealthy, uncaring about world hunger, uncaring about 70+ billion land animals r*ped into the world each year and tortured, the main reason for deforestation and pollution, etc. The same goes for near-death experience consensus that thankfully debunks cancerous religion and material atheism dogma. Besides the two-party puppet show in America that the Founding Fathers fought against having when they were against having any political parties to avoid the divide.
@@ReligionAndMaterialismDebunked I think you're focusing on the wrong thing here xD
17:38 “If your business is not growing as fast as you want it to, you’re working in the wrong stuff. “
The reality check I needed.
same and its funny cause right when i saw the comment he said it in the video lol
Alex you are unbelievable in simplifying things. You explain the business as a rules of the game.
51:30 8 Ways to get customers. This lesson is ABSOLUTE GOLD!! I've been an entrepreneur for 14 years and I've never seen such a simple, actionable and useful way of explaining how to be successful as this. He literally reverse engineered how to be successful in business into a single flip chart sheet! Amazing
Thanks for the time stamp!
Only person I can listen to who genuinely makes me do the actions I need to. Whether it's side quests or boss levels. Thankyou Mozination!!
Thank you Alex for making this content available for the rest of us.
This video really opened my eyes! I never thought about branding like a bouquet of flowers-it's all about the associations we make. Also, the magic wand exercise was such a cool way to see the gap between where we are and where we want to be financially. The idea that most business problems come from our product being mediocre hit home; it makes sense to focus on improving what we offer before chasing new customers. And wow, the importance of finding the one thing holding our business back-like having that hard convo with a team member-is a game-changer. It’s all about prioritizing, right? Great stuff!
Key Takeaways
Play the long game
Invest in high performers and forth mediocre people
Don't just advertise hoping to make your company better - if you suck why would you want more people to know?
Doing the boring work is what matters most
Talk shit to peoples face and make sure they know they need to be better
100 minutes per day on ads, content, cold outreach or warm outreach. Pick one and put in 100 minutes. Do the work.
Spend two years creating something that your customers will be thrilled to advertise for you, or you'll spend two months creating something you'll spend years trying to advertise yourself struggling.
Make better sandwiches.
Then scale.
I think it was 100 of each, not 100 minutes of any.
NOT 100 minutes of each.. That's 400 minutes or 6hr 40min per day ON TOP of the business they're already running... No.
It's 100 minutes on ONE. For a period of time, to test. It was either this video or a different one where he said he put out like 500 flyers. And his mentor said they do 5000 to test... per DAY.
100 mins of content
100$ on ads
100 Dm/ day
Do any one of them everyday for the next 6 months and you'll easily make 100k/month
-Alex Hormozi
This video hit me right in the gut, specifically the ‘more and better’ vs ‘new’
Decided to get a coffee instead of going to bed to listen to this whole thing and Thank you, I learned more tonight than I have from multiple others! You know your shit and you know how to teach it!
“If you print money on the backend, you can get silly on the frontend” 🔥 I love this channel!
These videos are a Godsend. 🙏🏾 Thank you Alex and Leila!
No tank? This must be AI generated Alex
the beater is under the shirt, you can still see it :D
You're right! Closing the video now LOL
Has to be
Lmao in his other day in the life video it shows him wearing the tank then he puts this over it right before going out
great comment lol
It’s unbelievable that this content is available for free. That’s basically consulting and its insanely valuable
I’m actually blown away he dropped this for free. So many gems 🏆
Agreed
Alex's always looking out for the community. Godbless you Brother.
Great talk. Loved the definition of strategy as allocating finite resources against infinite options. (Completed: 6/30/23)
Thank you for uploading an hour long video, totally worth it…more of these!
TH-cam knows me too well.. I was looking at another video thumbnail and low-key judging their logo design then retold to myself that logos don’t matter, it’s the value that you give to your audience.
Literally 2 scrolls down was this video and now I’m watching this 😆
Rewatching your lecture. I’ve had the opportunity to learn from some of the best doctors in the world at emory university. This was an amazing lecture, loved this style over powerpoint
Just acquired a business last month. This couldn’t be better timing.
so glad that you got value from it 🔥
In a meeting one time I told a guy that he has 2 weeks to get it together or hes fired and he said that I might as well just let. Him go now then. Everyone laughed including me, then I fire him. Alex speaks truth and his experience is valuable. Thanks for the videos.
This might be the greatest keynote I ever saw. Thank you.
so much value in this, thank you Alex, will apply these things to my current music business to make it better and myself a better boss
I can't tell if the crowd audio is silenced or they're all zombies. Content was standing ovation-worthy ⭐⭐⭐⭐⭐
Sadness Vs Anxiety. Loved it! An hour of great information.
grateful. from the bottom of my heart.
These videos give me so much encouragement! I have no idea what to do and this guy lays out real smart gameplans!🤯
Thank you so much!💚💚💚
Thank you Alex.The best class I received in a long time! Really to the point that works for having better results. Great content and very usefull.
Love Alex's definition of strategy
The BEST content of Alex so far 💯💯💯
GOD BLESS YOU ALEX
Hormozi with the Brand Broquet 💐 I do brand strategy and have a done a bunch of courses on it and this is probably one of the best and most simple ways I’ve ever heard it communicated.
Solid! Love from Western Australia 🤙🏽
Real value in this one. Loved it!
This is so much better than paid content
This video is so underrated…might be best sales/business mastermind out there
I’ve watched this 2 times already and am already implementing… thank you so much for such practical information! Big ahas!
This couple ❤GOALS…… imagine them having dinner…. They’ll be talking about business, but they love it!! Brilliant power couple
I like listening to your videos because u talk about real stuff not sugar coating it like most 🇳🇿❤
21:18 You become wealthy for the shit you own, not for the shit you do & the importance of delegating to A players
28:33 Out of #customers, LTV and increasing enterprise value - how do you know what to work on?
45:57 Summary
Literally just hearing what strategy actually means makes this so valuable. Had to pause and comment lol
I can’t believe that this is free. Thank you immensely.
Amazing! So much value! I would venture to say that Alex is the most engaging and valuable business leader of our generation.
100%
52:40 Oh shoot. That rule of 100 simplifies things a lot. Thank you
Most business advice is crap Most businesses can’t separate the stellar advice from the crap This is Fabulous
Nails it ❤
He Nails It
Why did it take me 10 days to find this. This was absolute fire. Wow
Man this video makes me angry. Made me realize everything I’m doing right and wrong in my business 😅
Insane value for free 🙏🥂
alex you are so smart.... you simplify stuffs so easy
literally phenomenal and all actionable and immediately implementable for myself and my business. Thank you
So much value here, Thank You Alex learned a bunch of stuff in this one!💪
thanks for putting out this video ... loved it
So much gold here. Great talk!!!
Wonderful..Alex was literally Spitting Huge bars That Can build an Self Embire Business...Many Thanks Man❤.
i pray that everyone who watches this video reaches success!
💕💕💕
better than most paid videos! 🎉
Crazy ! Thank you man for all that free content.
28:52 strategy. All efforts look at the three factors to think about. Go after the easiest one to implement or do.
Thank you Alex once again worth more !!!!!!!
I like this guy ! Hes sharing the tools to succeed for free
I've given me so much clarity. Thank you so much!
Alex! Dude! You are actually funny and made me laugh so hard at times 😂 love it!!
Alex the Goat!
🐐🐐🐐
Thank you so much for putting this out. Such good content.
The value is so real, thank you
36:36 huge list of should dos. But also some new stuff. Instead write the should dos and execute on those and play the long game. Not the shiny new things. Back to prioritizing as part of strategy. Limited time. Limited resources.
This was amazing content. Alex breaks things down in such a way that it's not difficult to apply your own situation to it.
Are you also in the gym world?
@@ManicMillions I am not
@@ManicMillions Thats why its amazing, you dont have to be in order to apply his advice. Its almost universal
Great speaker and content. Love following his videos.
Thank you Alex Whoremozi🥰
Alex is a real one, a smart one, and a funny one.
Alex Your humor , is a perfect dryness to work for all audiences, call it "business dad" jokes
Absolute gold once again Alex.
47:00 its interesting because in japanese しらない(shiranai) stands for both "i dont know" & "i dont care". they're the same thing.
There is no shortcut to a quality product 💎
Thank you Alex for the hard talk.
One of the best business talk that throws all the other business courses to the bin.
Simplified, direct and effective.
Focus on strategy aka what to prioritize everyday.
M-oney
E-nergy
T-ime
Gotta talk to the one who sucks. ❔❔❔
Great video thank you for your time and knowledge longest video I have ever watched could've kept going
"Ah man, I've had my head up my ass, that's why it's so dark..." Put that one in the arsenal. Thank you Alex. Haha!
So powerful!!🔥🔥🔥🔥
My 5th time watching this thank you for all this value free game
Taking notes. Strategy. How to choose allocate resources 9:56 that are
Limited versus unlimited options.
50:31 training your team ask for change of behavior. Learning is rate of change of behavior after learning. If we teach them we expect a difference of behavior.
11:28 buying 'all' the photo studios in an area is called an industry roll-up (it works because you can cheaply replicate or add-on the additional overhead op expenses like advertising, marketing, taxes etc while simultaneously applying the proven revenue strategies)
For example, Blockbuster purchased tons of video rental stores.
Amazing the value shared on this video. Thx a lot
Invaluable stuff!
Can someone breakdown the dentist example? Didn’t really get it.
Thanks
This is literally How to run business 101
This is a perfect example of having knowledge of something vs knowing something.
Aaron Finch as an ambassador for 4rabet really raises the bar he brings that star quality to events 🎤✨
My biggest takeaway from Alex is that give away your secrets sell your process.
Tysm for sharing
STRATEGY is just PRIORITIZING. . Omg so true . ❤
amazing advice, thank you so much Alex!
Excellent advice and very timely for me and my business!
Awesome! Thanks for sharing it.
Such gold!! Thank you so much for putting this out!
World of knowledge, thank you Alex!
22:37 you become wealthy from what you own not what you do
you have to do things TO get the assets etc though.. unless you get it handed to you
Can someone explain the dentist model? The company sells dentists? 16:20
Thanks for another amazing lesson.
Appreciate this immensely.