Alex Hormozi's Advice on Branding in 2023

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  • เผยแพร่เมื่อ 10 ก.ค. 2024
  • WE'RE BUYING! $1M-10M EBITDA Founders - We invest and help you scale faster. To find out more, apply here: acquisition.com
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    For everyone else, I make my money buying and growing businesses. I make this free content with the hopes you use it to grow your business enough to partner with us.

ความคิดเห็น • 413

  • @pipspedia.
    @pipspedia. ปีที่แล้ว +247

    I can't believe we live in a world today where such advice is for free. Losing is an option, PERIOD.

    • @ManicMillions
      @ManicMillions ปีที่แล้ว +10

      Love your mindset, yes! That means winning is a choice.

    • @grantog123
      @grantog123 ปีที่แล้ว +2

      1000%

    • @ReligionAndMaterialismDebunked
      @ReligionAndMaterialismDebunked ปีที่แล้ว +1

      :3 Good video. It's just unfortunate that he practices and promotes bad posture with his mobile phone that he looks down to. That ruins your health, and in return, it hurts your productivity.

    • @ReligionAndMaterialismDebunked
      @ReligionAndMaterialismDebunked ปีที่แล้ว

      Yeah, that's what I tell plenty with cognitive dissonance towards veganism because they're too occupied with being unhealthy, uncaring about world hunger, uncaring about 70+ billion land animals r*ped into the world each year and tortured, the main reason for deforestation and pollution, etc. The same goes for near-death experience consensus that thankfully debunks cancerous religion and material atheism dogma. Besides the two-party puppet show in America that the Founding Fathers fought against having when they were against having any political parties to avoid the divide.

    • @vicunhar
      @vicunhar ปีที่แล้ว +15

      @@ReligionAndMaterialismDebunked I think you're focusing on the wrong thing here xD

  • @thehungrydotart
    @thehungrydotart ปีที่แล้ว +143

    17:38 “If your business is not growing as fast as you want it to, you’re working in the wrong stuff. “
    The reality check I needed.

    • @John-wc9gp
      @John-wc9gp ปีที่แล้ว

      same and its funny cause right when i saw the comment he said it in the video lol

  • @YasirKhanCoaching
    @YasirKhanCoaching ปีที่แล้ว +620

    No tank? This must be AI generated Alex

    • @overseastraveller6447
      @overseastraveller6447 ปีที่แล้ว +26

      the beater is under the shirt, you can still see it :D

    • @ManicMillions
      @ManicMillions ปีที่แล้ว +11

      You're right! Closing the video now LOL

    • @joinjosh-lafayettelouisian5527
      @joinjosh-lafayettelouisian5527 ปีที่แล้ว +2

      Has to be

    • @typeofguyto
      @typeofguyto ปีที่แล้ว +4

      Lmao in his other day in the life video it shows him wearing the tank then he puts this over it right before going out

    • @gauchequizon
      @gauchequizon ปีที่แล้ว

      great comment lol

  • @allencrawley9867
    @allencrawley9867 11 หลายเดือนก่อน +218

    🎯 Key Takeaways for quick navigation:
    00:00 🌼 Branding is about cultivating associations with your company's intangible ideas that you want people to connect with your brand.
    04:28 🎯 Prioritizing strategic moves is crucial for business growth. Identify the constraint of your business and focus on actions that maximize output.
    06:08 🚀 Focusing on brand building might not be the best strategy for local businesses. Concentrate on product quality and service to strengthen your reputation.
    09:08 🎯 Strategy is simply prioritizing your actions to get the most return for your effort, making sure to allocate resources effectively.
    12:02 💡 Identifying the constraint of your business is crucial. Spend your time and effort on actions that overcome the limitation and bring the most significant growth.
    15:34 🤝 Leveraging your time and resources strategically is essential for business success. Prioritize actions that offer the highest return on investment (ROI).
    19:31 🔍 Ask why you can't 10x your business and identify the constraints. Focus on actions that increase customers, increase customer lifetime value, or decrease business risk.
    22:16 📈 Focus on building valuable assets, not just increasing income, to grow net worth.
    22:46 👩‍💼 Transition from having a business dependent on you to building a valuable business with a skilled team.
    23:14 🏆 Big businesses maintain higher standards by hiring and retaining top performers (A-players).
    24:11 💬 Confront discomfort and have hard conversations with underperforming team members to ensure growth.
    28:42 🎯 Prioritize tasks based on their impact and ease of execution (impact-ease matrix).
    36:10 📈 Focus on improving the product or service to encourage organic growth and referrals.
    44:48 💪 Solve the root issues in your business rather than searching for quick marketing hacks.
    45:27 🏢 Branding means associating tangible elements with intangible ideas. Build a brand that reflects the values and ideas you want your prospects to believe about your business.
    46:44 🌟 Translate sadness into a lack of options and ignorance. Combat sadness by becoming informed and attacking the problem with strategies.
    48:26 🧠 Intelligence is the speed of learning and the ability to change behavior in the same conditions. Measure intelligence by how fast you adapt and change.
    51:42 🎯 There are only four ways to get customers: warm outreach, cold outreach, paid ads, and content creation. Quantify your efforts using the rule of 100 to drive leads.
    54:22 📈 To scale a local brand, simplify and streamline operations to increase profits per facility. Focus on efficient capital usage and reduce operational drag.
    58:30 💡 Ensure your business has strong margins and operational efficiency. If you can survive without new customer acquisition for a few months, you'll have a solid foundation for growth.
    Made with HARPA AI 👍 Upvote to improve video surfing

    • @JarmaraL
      @JarmaraL 11 หลายเดือนก่อน +2

      ty

    • @PeterandJuralove
      @PeterandJuralove 10 หลายเดือนก่อน +5

      AI, huh? However you accomplished it, thank you. Nice snapshot of the important points.

    • @eddyloko004
      @eddyloko004 9 หลายเดือนก่อน +2

      Thank you ❤

    • @kaushikvsmaniyan
      @kaushikvsmaniyan 8 หลายเดือนก่อน +2

      Thank you

    • @asilbeksattorov3009
      @asilbeksattorov3009 3 หลายเดือนก่อน

      Thanks

  • @paveltantsiura
    @paveltantsiura ปีที่แล้ว +86

    Alex you are unbelievable in simplifying things. You explain the business as a rules of the game.

  • @justin.popovic
    @justin.popovic 10 หลายเดือนก่อน +13

    51:30 8 Ways to get customers. This lesson is ABSOLUTE GOLD!! I've been an entrepreneur for 14 years and I've never seen such a simple, actionable and useful way of explaining how to be successful as this. He literally reverse engineered how to be successful in business into a single flip chart sheet! Amazing

  • @LucianoDevoto
    @LucianoDevoto ปีที่แล้ว +102

    Thank you Alex for making this content available for the rest of us.

  • @Super_BeastGirl
    @Super_BeastGirl ปีที่แล้ว +47

    Key Takeaways
    Play the long game
    Invest in high performers and forth mediocre people
    Don't just advertise hoping to make your company better - if you suck why would you want more people to know?
    Doing the boring work is what matters most
    Talk shit to peoples face and make sure they know they need to be better
    100 minutes per day on ads, content, cold outreach or warm outreach. Pick one and put in 100 minutes. Do the work.
    Spend two years creating something that your customers will be thrilled to advertise for you, or you'll spend two months creating something you'll spend years trying to advertise yourself struggling.
    Make better sandwiches.
    Then scale.

    • @areez22
      @areez22 ปีที่แล้ว +1

      I think it was 100 of each, not 100 minutes of any.

    • @jake.presents
      @jake.presents ปีที่แล้ว

      NOT 100 minutes of each.. That's 400 minutes or 6hr 40min per day ON TOP of the business they're already running... No.
      It's 100 minutes on ONE. For a period of time, to test. It was either this video or a different one where he said he put out like 500 flyers. And his mentor said they do 5000 to test... per DAY.

    • @theyashveeryadav
      @theyashveeryadav ปีที่แล้ว +2

      100 mins of content
      100$ on ads
      100 Dm/ day
      Do any one of them everyday for the next 6 months and you'll easily make 100k/month
      -Alex Hormozi

  • @talyshalabuza
    @talyshalabuza ปีที่แล้ว +8

    “If you print money on the backend, you can get silly on the frontend” 🔥 I love this channel!

  • @user-mb4bf2qh7s
    @user-mb4bf2qh7s ปีที่แล้ว +40

    Only person I can listen to who genuinely makes me do the actions I need to. Whether it's side quests or boss levels. Thankyou Mozination!!

  • @meetseanbrown
    @meetseanbrown ปีที่แล้ว +50

    These videos are a Godsend. 🙏🏾 Thank you Alex and Leila!

  • @dannyquiroz5777
    @dannyquiroz5777 ปีที่แล้ว +7

    This video hit me right in the gut, specifically the ‘more and better’ vs ‘new’

  • @jordanau8756
    @jordanau8756 ปีที่แล้ว +5

    Thank you for uploading an hour long video, totally worth it…more of these!

  • @anarguedas
    @anarguedas ปีที่แล้ว +8

    Thank you Alex.The best class I received in a long time! Really to the point that works for having better results. Great content and very usefull.

  • @Christopgneuhaus
    @Christopgneuhaus ปีที่แล้ว +2

    It’s unbelievable that this content is available for free. That’s basically consulting and its insanely valuable

  • @DanielaKingdom
    @DanielaKingdom ปีที่แล้ว +279

    At this moment, it is crucial for individuals to prioritize investing in alternative streams of income that are not reliant on the government, particularly with the existing worldwide economic crisis. Investing in stocks, gold, silver, and digital currencies can still be profitable during this period. Therefore, it is advisable to explore these investment options to secure one's financial future.

    • @user-dx4sc3vg9y
      @user-dx4sc3vg9y ปีที่แล้ว +1

      You're correct!! I make a lot of money without relying on the government. Investing in stocks and digital currencies is beneficial at this moment.

    • @user-rb6jg6bj2i
      @user-rb6jg6bj2i ปีที่แล้ว

      Starting out with a with a professional that knows the ropes of the choppy but profitable market is the best way to achieve getting a well structured portfolio. That’s why I have been working with Yuval Eric Brokman‘ and that doesn’t make me daft because in financial dealings one have to be prudent. Most traders enter exit with a quick 10% profit which is not bad in a general opinion but why not aim higher, it doesn’t necessarily mean to be greedy.

    • @olgageorgsen9654
      @olgageorgsen9654 ปีที่แล้ว

      That's fascinating. How can I contact your Asset-coach as my portfolio is dwindling?

    • @olgageorgsen9654
      @olgageorgsen9654 ปีที่แล้ว

      please help me,

    • @user-rb6jg6bj2i
      @user-rb6jg6bj2i ปีที่แล้ว

      google his name

  • @MitchellKeahey
    @MitchellKeahey ปีที่แล้ว +37

    I’m actually blown away he dropped this for free. So many gems 🏆

  • @nickb193
    @nickb193 ปีที่แล้ว +1

    Sadness Vs Anxiety. Loved it! An hour of great information.

  • @Thetinyhouseguy101
    @Thetinyhouseguy101 5 หลายเดือนก่อน

    Decided to get a coffee instead of going to bed to listen to this whole thing and Thank you, I learned more tonight than I have from multiple others! You know your shit and you know how to teach it!

  • @cxa011500
    @cxa011500 ปีที่แล้ว +3

    Great talk. Loved the definition of strategy as allocating finite resources against infinite options. (Completed: 6/30/23)

  • @GreenMochi420
    @GreenMochi420 9 หลายเดือนก่อน +1

    These videos give me so much encouragement! I have no idea what to do and this guy lays out real smart gameplans!🤯
    Thank you so much!💚💚💚

  • @petesoleet
    @petesoleet ปีที่แล้ว +7

    Rewatching your lecture. I’ve had the opportunity to learn from some of the best doctors in the world at emory university. This was an amazing lecture, loved this style over powerpoint

  • @oriol11
    @oriol11 ปีที่แล้ว +5

    So much value here, Thank You Alex learned a bunch of stuff in this one!💪

  • @kushpush2724
    @kushpush2724 ปีที่แล้ว

    Crazy ! Thank you man for all that free content.

  • @keysncoffee7733
    @keysncoffee7733 ปีที่แล้ว +3

    TH-cam knows me too well.. I was looking at another video thumbnail and low-key judging their logo design then retold to myself that logos don’t matter, it’s the value that you give to your audience.
    Literally 2 scrolls down was this video and now I’m watching this 😆

  • @valentineekesi184
    @valentineekesi184 ปีที่แล้ว +3

    Thank you so much for putting this out. Such good content.

  • @LaynoProd
    @LaynoProd ปีที่แล้ว +5

    so much value in this, thank you Alex, will apply these things to my current music business to make it better and myself a better boss

  • @carmendavids6856
    @carmendavids6856 ปีที่แล้ว +4

    literally phenomenal and all actionable and immediately implementable for myself and my business. Thank you

  • @charlesrobert4146
    @charlesrobert4146 ปีที่แล้ว +4

    Alex's always looking out for the community. Godbless you Brother.

  • @Jim-nasium
    @Jim-nasium ปีที่แล้ว +1

    I can’t believe that this is free. Thank you immensely.

  • @shishirwadhvan2849
    @shishirwadhvan2849 ปีที่แล้ว +2

    thanks for putting out this video ... loved it

  • @brockwrichards
    @brockwrichards 6 หลายเดือนก่อน

    So much gold here. Great talk!!!

  • @yangmuming
    @yangmuming ปีที่แล้ว +2

    grateful. from the bottom of my heart.

  • @davidondrejek8947
    @davidondrejek8947 ปีที่แล้ว +2

    This might be the greatest keynote I ever saw. Thank you.

  • @mahirahmed3502
    @mahirahmed3502 ปีที่แล้ว +1

    The BEST content of Alex so far 💯💯💯

  • @giuseppedantzelo2531
    @giuseppedantzelo2531 ปีที่แล้ว +1

    amazing advice, thank you so much Alex!

  • @danielmandoki
    @danielmandoki 10 หลายเดือนก่อน

    I've given me so much clarity. Thank you so much!

  • @JigsawPiece
    @JigsawPiece ปีที่แล้ว +2

    "Ah man, I've had my head up my ass, that's why it's so dark..." Put that one in the arsenal. Thank you Alex. Haha!

  • @dranipani
    @dranipani 7 หลายเดือนก่อน

    Awesome! Thanks for sharing it.

  • @elr3y
    @elr3y ปีที่แล้ว +2

    Real value in this one. Loved it!

  • @SampsonRoofing
    @SampsonRoofing ปีที่แล้ว +2

    Thank you Alex once again worth more !!!!!!!

  • @escueladeartesemocionales
    @escueladeartesemocionales ปีที่แล้ว

    thank you so much for all your knowledge man! very inspiring

  • @TaraBaklund
    @TaraBaklund 7 หลายเดือนก่อน

    I’ve watched this 2 times already and am already implementing… thank you so much for such practical information! Big ahas!

  • @mywifebuys4434
    @mywifebuys4434 ปีที่แล้ว

    Excellent advice and very timely for me and my business!

  • @rochellevincentevonk
    @rochellevincentevonk ปีที่แล้ว +1

    Such great value, thanks for making this available to us

  • @HereForChess
    @HereForChess ปีที่แล้ว +1

    The value is so real, thank you

  • @ashleycreighton9114
    @ashleycreighton9114 10 หลายเดือนก่อน +1

    Love Alex's definition of strategy

  • @junglerealtor
    @junglerealtor ปีที่แล้ว

    World of knowledge, thank you Alex!

  • @HuseyinMehmet-ox5vd
    @HuseyinMehmet-ox5vd หลายเดือนก่อน

    Having an icon like Finch associated with 4ra makes every event feel premium and top notch 💎👏

  • @allisonwetig
    @allisonwetig ปีที่แล้ว

    absolute fire! thank you for your wisdom.

  • @Laflaqua-hg5yx
    @Laflaqua-hg5yx ปีที่แล้ว +1

    Alex! Dude! You are actually funny and made me laugh so hard at times 😂 love it!!

  • @RottenMelonProductions
    @RottenMelonProductions 10 หลายเดือนก่อน

    Great speaker and content. Love following his videos.

  • @olayetunde3485
    @olayetunde3485 ปีที่แล้ว

    This couple ❤GOALS…… imagine them having dinner…. They’ll be talking about business, but they love it!! Brilliant power couple

  • @JaredJacobsonLaw
    @JaredJacobsonLaw ปีที่แล้ว +1

    Love this content re priorities and strategy 👏👏👏

  • @fueledfranchise
    @fueledfranchise ปีที่แล้ว +2

    Love this bro! Thank you

  • @Migaexch
    @Migaexch ปีที่แล้ว +1

    alex you are so smart.... you simplify stuffs so easy

  • @abubakerhamid3543
    @abubakerhamid3543 11 หลายเดือนก่อน

    Wonderful..Alex was literally Spitting Huge bars That Can build an Self Embire Business...Many Thanks Man❤.

  • @D0XX0
    @D0XX0 ปีที่แล้ว +8

    GOD BLESS YOU ALEX

  • @ChildCustodyUniversitycom
    @ChildCustodyUniversitycom ปีที่แล้ว +3

    In a meeting one time I told a guy that he has 2 weeks to get it together or hes fired and he said that I might as well just let. Him go now then. Everyone laughed including me, then I fire him. Alex speaks truth and his experience is valuable. Thanks for the videos.

  • @WOok2a
    @WOok2a ปีที่แล้ว +5

    Just acquired a business last month. This couldn’t be better timing.

  • @jamiehenrybrown
    @jamiehenrybrown 11 หลายเดือนก่อน

    Absolute gold once again Alex.

  • @Antifragileathlete
    @Antifragileathlete ปีที่แล้ว

    Thank you, Alex. I'm getting better results in my personal training business.

  • @rolandconstructioncompanyl8110
    @rolandconstructioncompanyl8110 ปีที่แล้ว

    Great video thank you for your time and knowledge longest video I have ever watched could've kept going

  • @danijcruz
    @danijcruz ปีที่แล้ว +7

    i pray that everyone who watches this video reaches success!

  • @Justin_Beaver564
    @Justin_Beaver564 ปีที่แล้ว +1

    Excellent advice!

  • @EmineMuhammed-vi8qk
    @EmineMuhammed-vi8qk หลายเดือนก่อน

    4ra having Finch as an ambassador adds a layer of trust and class to their events pure quality 👌⭐

  • @mihaelstrnad
    @mihaelstrnad ปีที่แล้ว +7

    This is literally How to run business 101

  • @andreagiordano1778
    @andreagiordano1778 ปีที่แล้ว +1

    Amazing content. Thank you

  • @SelfdisciplineFr
    @SelfdisciplineFr 10 หลายเดือนก่อน

    Amazing the value shared on this video. Thx a lot

  • @midwestfinestrealty622
    @midwestfinestrealty622 ปีที่แล้ว

    This video is so underrated…might be best sales/business mastermind out there

  • @Opmsu
    @Opmsu ปีที่แล้ว

    Why did it take me 10 days to find this. This was absolute fire. Wow

  • @PeterShev
    @PeterShev ปีที่แล้ว +11

    21:18 You become wealthy for the shit you own, not for the shit you do & the importance of delegating to A players
    28:33 Out of #customers, LTV and increasing enterprise value - how do you know what to work on?
    45:57 Summary

  • @europeanbrows
    @europeanbrows ปีที่แล้ว +1

    Tysm for sharing

  • @iDalisMediaTV
    @iDalisMediaTV ปีที่แล้ว

    STRATEGY is just PRIORITIZING. . Omg so true . ❤

  • @donspradley6912
    @donspradley6912 ปีที่แล้ว +1

    So powerful!!🔥🔥🔥🔥

  • @SerenGordon
    @SerenGordon ปีที่แล้ว +22

    Successful people don't become that way overnight. What most people see at a glance wealth, a great career, purpose is the result of hard work and hustle over time. I pray that anyone who reads this will be successful in life, 🙏

    • @jasonsimpson7233
      @jasonsimpson7233 ปีที่แล้ว

      You are right, to be a successful person in life require him or her of hard work and time

    • @RuwanIndika-sz8ng
      @RuwanIndika-sz8ng ปีที่แล้ว

      The best thing to do with your money is to invest it rightly because money left for saving always end up used with no returns

    • @Matthew0266
      @Matthew0266 ปีที่แล้ว

      It's obvious everyone is doing this online Investment

    • @_Carlos_872
      @_Carlos_872 ปีที่แล้ว

      Investment is the key to achieving success with the current pandemic slowing down so many businesses

    • @felixpoole2050
      @felixpoole2050 ปีที่แล้ว

      Talking about been successful. I know I am blessed if not I wouldn't have met someone is as spectacular as Stacy Garric

  • @getfinfab
    @getfinfab ปีที่แล้ว

    Most business advice is crap Most businesses can’t separate the stellar advice from the crap This is Fabulous
    Nails it ❤
    He Nails It

  • @ArtByHazel
    @ArtByHazel ปีที่แล้ว +1

    Thank you Alex for the hard talk.
    One of the best business talk that throws all the other business courses to the bin.
    Simplified, direct and effective.
    Focus on strategy aka what to prioritize everyday.
    M-oney
    E-nergy
    T-ime
    Gotta talk to the one who sucks. ❔❔❔

  • @s.omarfarooque1486
    @s.omarfarooque1486 ปีที่แล้ว +1

    Thank you!

  • @jzk2020
    @jzk2020 9 หลายเดือนก่อน

    Thanks for another amazing lesson.

  • @trevorholmeyer7022
    @trevorholmeyer7022 ปีที่แล้ว +1

    I can't tell if the crowd audio is silenced or they're all zombies. Content was standing ovation-worthy ⭐⭐⭐⭐⭐

  • @aaronjaggers3117
    @aaronjaggers3117 4 หลายเดือนก่อน

    I like this guy ! Hes sharing the tools to succeed for free

  • @christianalvarez5780
    @christianalvarez5780 11 หลายเดือนก่อน

    Appreciate this immensely.

  • @Kitavibez
    @Kitavibez 11 หลายเดือนก่อน

    Thank you so much for this video ❤️❤️❤️

  • @vicroque909
    @vicroque909 ปีที่แล้ว +1

    Literally just hearing what strategy actually means makes this so valuable. Had to pause and comment lol

  • @dnawormcastings
    @dnawormcastings 8 หลายเดือนก่อน

    I like listening to your videos because u talk about real stuff not sugar coating it like most 🇳🇿❤

  • @jaybsvisualscontentcreator9058
    @jaybsvisualscontentcreator9058 3 วันที่ผ่านมา

    My 5th time watching this thank you for all this value free game

  • @katielowen
    @katielowen 11 หลายเดือนก่อน

    Thank you Alex Whoremozi🥰

  • @alimuzzammil7965
    @alimuzzammil7965 ปีที่แล้ว +7

    This is so much better than paid content

  • @richardasimba5867
    @richardasimba5867 10 หลายเดือนก่อน

    incredible mate

  • @insidedianeslife2456
    @insidedianeslife2456 ปีที่แล้ว

    Awesome talk.

  • @mauricepryce393
    @mauricepryce393 ปีที่แล้ว +2

    Excellent!👍🏼

  • @andrewyuen6632
    @andrewyuen6632 ปีที่แล้ว +1

    Alex the Goat!
    🐐🐐🐐

  • @edujyoung
    @edujyoung ปีที่แล้ว +10

    Hormozi with the Brand Broquet 💐 I do brand strategy and have a done a bunch of courses on it and this is probably one of the best and most simple ways I’ve ever heard it communicated.
    Solid! Love from Western Australia 🤙🏽

  • @keythinkingacademy8
    @keythinkingacademy8 ปีที่แล้ว +2

    Awsome content 🔥🔥🔥🔥🔥🔥🔥🔥

  • @domzeglaitis
    @domzeglaitis ปีที่แล้ว +1

    better than most paid videos! 🎉

  • @richardr.notice8755
    @richardr.notice8755 ปีที่แล้ว +4

    Love it

  • @johnferruolo7807
    @johnferruolo7807 ปีที่แล้ว +2

    Alex Your humor , is a perfect dryness to work for all audiences, call it "business dad" jokes

  • @MrRebelzRocks
    @MrRebelzRocks ปีที่แล้ว

    Wow, this is so valuable

  • @kjy05
    @kjy05 4 หลายเดือนก่อน

    God bless you man