I’m not upset or disappointed by the S9. It’s just not a camera for me. However, when I look at this camera from the perspective of a non-camera nerd who makes content for platforms like tiktok (as this is clearly the audience the S9 is aimed at), the S9 still doesn’t make any sense. The fact that it’s full frame is completely unnecessary or even undesirable for multiple reasons (like compactness of both body and lenses). Especially with the 26mm f8, which isn’t really wide enough to vlog with either.. plus, as a vlogger you want an autofocus lens, which it isn’t. Anyway, I get why Panasonic came out with a camera like this, I can clearly see the audience it’s aimed at and they should go for that audience. But I think they made some very strange decisions that I think are not going to make the S9 sell very well (unfortunately). I do appreciate your point of view though!
Oh yeah, it definitely doesn’t mean that this camera is above criticism and couldn’t be improved. I think it could do a little bit more to cater to creators and casual users for sure and I think the price point is a little off as well. That being said there’s a ton of people who are obsessed with these small cameras and I’m hoping if it does well, it can fuel the development for the really fun stuff for us camera nerds and the future. And I totally would buy one if it was a little bit cheaper.
I post a lot on social media and i DO care about image quality and low light performance. I am not interested in using an iphone at all.people who buy the s9 know why they do it and i would love to own it.
@@castielvargastv7931 I get that. But I think a G100m2 with most of the same (but even smaller) design and features and PDAF as the S9 paired with the 9mm f1.7 would be plenty for great image quality and low light performance for vloggers/social media while keeping a super small and light package. Even if one would use other lenses
With so many f1.7 and f1.8 small light prime lens from Panasonic and Olympus, the small camera Panasonic should come out is m43 body. With the lastest tech, that is more fun than this s9 with f8 lens..
I've followed you for a couple of years Rhett and liked your videos about the 10-25mm among others. You're a cool laid back guy that brings up good points. Many including myself maybe got a little too negative at the announcement of this S9. But I got a few LONG detailed points to help you understand this convoluted mess and why people are very upset for good reason. Also 1 point that I personally worry about: This was intially teased as a Full Frame GM1. It clearly has the same look with the lack of both a grip and a viewfinder. As much as I wanted a m43 camera (more on this later) the idea of a FF GM1 still had my interest. It was then revealed that it was going to be intended mostly for Vloggers OR people that want a compact FF camera. Well ok.. a bit of disappointment because we've heard this before.. but OK Fine. Even if it's geared more for video, it will surely at least have some basic photography features. Next we find out it has IBIS!! Excellent. It looks like it has a Hotshoe as well! Oh wait... that's a Cold Shoe. Are you kidding me.. no Mechanical shutter at all!? So Rolling Shutter and banding under LED lights is unavoidable? All Panasonic had to do was add a couple more millimeters of thickness for a basic mech shutter and a few electronic contacts to allow for a flash or future EVF. Then it would be a smash hit with many photographers AND be a gateway to bring many m43 users to L-Mount. That would have made actual sense. But alas... I guess they didn't want to cannibalize s5ii sales. Lame... but again OK. Apparently they are targeting Vloggers once again. Oh wait... 10 and 15 Minute Recording limits? I understand a full frame sensor crammed in a small body with no fan is going to lead to potential overheating issues. But NO reason to limit vloggers with a timer instead of just stopping the camera when it reaches a certain high temp. Oh wait... yet another change in the story... Actually this was made for all the young TikTokers that only do short video clips and don't care about any advanced (or even basic) features. Yeah that's it.. it's more aimed at beginners that just want a small stylish camera. Wait.. wouldn't a m43 version of this make WAAY more sense in that case? So you see... it went from a GM1 looking camera(capturing m43 users interest) to actually being aimed at Vloggers OR possibly just people that want a small FF camera... to suddenly being mostly for TikTokers that don't care about features. 😮😵😡 WTF? Oh but wait... it comes with a FREE F8 MANUAL focus lens. Because that's exactly what a beginner or TikToker would want: Cellphone quality bokeh and deal with manual focus. The best part? $1,500 for a EVFless, Shutterless, HotShoeless, VideoTimeLimited camera. But it has LUTS! Now here is my BIG Concern. Lets say this camera sells well despite all the significant flaws and not really having a real specific target audience... Now the next big SERIOUS camera that comes out like a new S1R and it gets compared to this apparent beginner cameras price. Well it can then be argued that the Pro camera with way more specs should have a much higher price tag. It would be a sneaky way to justify increasing price tags. Not saying this is the plan at all but worth mentioning. To conclude... this was a confusing and embarrassing mess by Panny. To the point of being insulting to it's loyal buyers and really questioning where they are headed. If the S9 is at all indicitive of future cameras and future market of buyers.. many hardcore loyalists will dissappear and camera quality is in jeopardy. Now the HOPE is that this was just an experimental or desperate attempt to bring in more sales and larger audiences. Maybe just some incompetence or questionable ideas and not greed. But those paying attention are not stupid and know how fast things can go south. I'm an owner of several thousand dollars worth of Panasonic equipment (all m43 gear). I and many others just want to see Panny do well but also respect it's loyal customers. That is all. 🙂
Lots of bla bla. 😂 This camera is not for you, i get it but i would love to have it as a fun and broll camera. It can do great photos, great video. No mechanical shutter? Who cares? I never use mechanical shutter on my paid photo/Video shoots. Sorry i dont have rolling shutter shooting my models. I dont use flashes as i am an led guy so cold shoe is no problem at all. Record time limits? Who cares. I do short clips with my models and even when i was an actor for a big german tv movie we NEVER had scenes longer than 15 minutes. I use a gh5 and a s5 this would be a very nice 3rd camera for me. Just think out of the box and you know what a nice little thing that is
@@castielvargastv7931 I've been probably 85% positive of Panny throughout the years. You seem to be closer to 100%. The G9 series is excellent and I respect that there is a camera for everyone. It's critical features that are NEEDLESSLY limited or omitted completely that I have a problem with. Panasonic has not released a serious COMPACT m43 photography based camera in over 5 years. So it's not a matter of 'You expect every camera to be made for you' nonsense. Panasonic is not making those cameras period anymore. The S9 appears to symbolic of which direction it's headed. The least Panasonic could do is say one way or the other whether they will ever go back to their roots. Then you wouldn't hear anymore 'whining' from people anymore because they have a concrete answer.
Thank you for this point of view. Quite possibly the most down to earth opinion of the S9. I can understand why people are disappointed in the S9 and to a certain extent, I agree with some of the lack of features such as no headphone jack and no hot shoe and the restricted record limits. But you are spot on when you say people are letting their emotions run ahead of their thoughts. People are upset that they did not get the camera they wanted. But, at this time Lumix did not release that camera. More cameras will come. I don't understand the hate. This camera is not for everyone, and Lumix basically made that clear. Why destroy something that is not for you instead of shrugging your shoulders and saying, not for me. Every time Lumix Live has a live stream Sean will say "let us know what kind of camera or features you guys want," "put your opinions in the comments after the livestream;" I usually only see one or two people including myself give Lumix my opinion of what kind of camera I want. Maybe it will come. Lumix can still use the S7, S8, S6 and so on designations. I wanted a small FF camera similar to this one, but with an evf and more buttons and a mechanical shutter. I didn't get that. Does not mean I am ready to throw Lumix out with the bath water. I did preorder though.
It's easy. The whole lumix line up is just the S5M2(x) and the G9M2. Where is the GH7 for the m43 fans? Where is the S1xx replacements for the serious FF shooter? Releasing the S9 as the third PDAF camera is just bonkers.
@@GrenlandUnderVann Why because they have to release on your schedule? Or what you want them to release? They are not going out of business. They are not stopping production tomorrow! Who says that they have to release a GH7? Or GX9II. I would love a GX9 style in FF. But, I’m not burning down the house cause they didn’t release one. The S1 replacements are coming. Or do they have to release them tomorrow for you to be satisfied? Releasing the S9 is what it is. And apparently not for you. Yet the world continues to turn.
@@iamhassan9943 Lets face it Panasonic doesen't make money on either Lumix G or Lumix S. As for the S9 I really question the idea that there is a big audience for this camera. It fails on so many key aspects for vloggers.
@@iamhassan9943 Panasonic may not be going out of business, but OM System might be heading that direction. Unless somebody with deep pockets and tons of camera creativity (such as DJI) buys OM out, I fear that OM will go under eventually. And if OM goes, that will probably take down MFT too. As I've commented on other channels, if Panasonic doesn't soon bring out a MFT compact camera clearly more capable than the S9 (starting, if necessary, with a GX9 form factor) I can only conclude that they too have given up on MFT. All of Panasonic's social-media marketing for at least the last year has been about L-mount cameras. They too have swallowed the full-frame Kool-Aid, to the detriment of MFT.
The issue is, its really not a cheap camera. The price isn't entry level. Short recording limits are a deal breaker. The whole idea of slapping on an F8 pancake and going compact, really makes no sense for FF.
I couldn't agree more. I'm actively looking at new cameras and shrugged when I heard no viewfinder. My short list is the Nikon ZF or Fuji X-S20 with all purchases held off until Nikon announces the Z6/Z7 III. I'm happy with my Panasonic G9 II. If I don't get a new camera, I may pick up the Panasonic 10-25mm f/1.7 instead. I want Panasonic to do well but not having any L-mount lenses means I have to be really motivated to make the decision to purchase. At some point I will probably pick up the S5 Mark II but that is something for next year. I know a lot of people trade in all their gear and only shoot 1 manufacturer but I love variety and spreading my love.
S9 is a great camera for full frame. Nothing is wrong with it. Its stabilisation is what i’ve been looking for. If anyone want to blame lumix for giving us S9, they should also blame sony for coming out with ZVE1. I guess people now have other option instead of ZVE1. Great stabilisation in S9 is something i want because you can use third party lenses like Sigma. For Sony they put a restriction to only use native lenses to get good stabilisation. S9 could be a good option if lumix will produce lightweight and small lenses..😊. Owh i used to have GH5ii. But jump to Sony for ZVE1. Reasons are, it is small camera and a full frame sensor. It also has stabilisation but maybe not at par with lumix. Most important of all Sony has started to produce small lenses to cater for small full frame body.
Couldn't have said it better myself! Also I'm so surprised by the street photography shooters that are so against the mechanical shutter missing? Like how fast is someone walking that you'll actually notice any negative effects? Oh you wanna take pictures of a train behind someone like everyone else? Ok well no one's gonna care about some wacky lines behind the subject.
The fact that people think every camera is designed for them is hilarious. I can't believe how many comments I saw from people telling me how they wouldn't buy it, because it's missing stuff. Those things that are missing are already available in other models - this is designed for beginners who do social content etc. It's a fun camera. Great video man.
Many of your comrades said “to keep the price down it doesn’t have xyz” but the price isn’t down. It’s $2500 at Ted’s and $2699 st most Australian retailers. That’s not a low price, it’s not an entry level price. Money is what you pay and value is what you get. It’s a great camera but not for that price. We’re dirty because Panasonic needs to recoup their marketing investment to use up and coming nice naïve you tubers to convince us to part with a ton of cash when our $2500 dollarydoos is worth so much more elsewhere in the market.
@@robmcd The good thing about the Aussie market is you get a deal price every other day and prices drop pretty fast. They have it on DigiDirect with a free lens.
yeah it's missing stuff AND it costs $1.5k, while other cameras have those missing features which costs less now (Z5, R5, A7c, etc.) with some even include a kit lens, so of course they're gonna go to other cams for better. then those beginners run into the lens purchasing rabbit hole because beginners really love to manually focus and achieve creamy bokeh on that MF f8 lens, right? tbh this wouldnt be a big issue if the S9 is priced much lower. i can already imagine that those beginners would rather buy an iPhone 15 Pro/Samsung S24 Ultra/Xiaomi 14 Ultra and have spare change for a few audio/lighting equipment which are much more important.
Sorry, Rhett, but LUMIX isn't blameless here. This is the second time they've done this within a year (G9ii). They're halfway marketing this camera to photographers-why? And then they have the nerve to compare it to the x100vii. Sure, the pricing is similar and there are some similarities in picture profiles, but that's where the similarities end. The S9 will not be cross-shopped with people looking at the Fuji x100s, or Sony a7Cs - 1. It's dishonest, 2. That user is completely different. They’re failing to communicate what it actually is and they are confusing the hell out of everyone.
What exactly is it that they are doing and how is the release of the G9ii and this similar? I haven’t seen them also compare it to those other cameras. Some people reviewing it and it’s clearly in the same rough category but I think you’re projecting a lot of what you’re saying onto Panasonic maybe I’m wrong and they did that but I doubt they even mentioned Fuji or Sony at any point. They typically don’t recognize or mention other companies even if they’re clearly trying to compete with them.
@@RhettThompsonFilm According to other photography-related journalists at the reveal in Japan, Panasonic was pushing the camera in terms of its photo capabilities. The influencers even said the engineers and product developers designed this to be great for photos. (Nonsense) The criticism is sound.
@@jjurii the main marketing I’ve seen is just about shooting and posting with editing crossed out. I think the emphasis on incredibly fast turnaround time and good quality video and images straight out of camera is the entire point of the camera and the entire market and audience as well. Saying it can take good photos does not necessarily mean it’s a professional camera or a completely well-rounded video and photo tool. It’s not amazing for those things. It can produce good quality and both of those because of its incredibly competent sensor that’s been held back by the small body size which is fine for a ton of people, I really think you’re stretching a little bit and I’m not sure what your angle is.
@@RhettThompsonFilm My angle is I want LUMIX to succeed is all. I happen to agree with everything you said, it’s just what’s being communicated from the company, influencers and journalists is confusing. The rangefinder guys are scoffing. And then influencers throwing comparisons around like x100vi, Lica Q3, Sony A7c is just crazy. Apart from all that.. I really really hope it’s a hit for LUMIX. Also I need you to know I’m not trying to be a jerk. Maybe I am, but Its not on purpose lol. I love your channel!
Great points Rhett! Lumix is trying to bring people into the lumix brand not current consumers. We need new people to keep growing the lumix brand. Only making high end cameras doesn’t equal beginners to get introduced into a camera brand. Someone who starts with Sony they most likely will continue buying Sony. That is what Lumix needs now with the new FF cameras 👍🏻
I think you have an engineering department which came up with a tiktoker camera, but because vintage is big at the moment, the marketing department decided late in the game to pitch the X100VI comparison. That’s what you call a weak (and schizophrenic) product development cycle. Without a mechanical shutter or flash contacts it’s not a compelling stills offering. The open gate aspect does make for easier verticals, but as you say, they didn’t come up with a quick and easy method for rolling out automatic 9:16 crops. Maybe they will figure it out eventually. In the mean time I think I can make it work for some super light videography setups where I don’t need ProRes. And one other thing, Resolve does provide auto subject tracking for verticals. Not a tool for beginners to say the least, but for the more experienced TikTok crowd, you can crunch that out using an iPad these days.
I’m seriously hoping that happens. I still am not convinced at the allure of the full frame cameras that everyone else seems to understand, especially for something like this. I would love something to replace my G100
@@RhettThompsonFilm also, your absolutely allowed to do a video on this without having the camera. I genuinely wanted to hear your opinion and thoughts . 👍 not having the camera gives you a better perspective
@@sky.london I appreciate that! Although I did feel like I had to address it immediately since I’ve had probably 50 comments over the years, criticizing me for talking about something. I hadn’t personally used extensively.
It's kind of a bomb, and it's OK to discuss that. So many little things could have been slightly different and pushed more people into buying it. As it is, I don't think 'creators' will like the app at all. Most of them already use apps on their phones to publish to the cloud. Why would they want one with a proprietary format, that only does color grading? I want Panasonic to be successful and, to be honest, the daily 'leaks' where a sign to me they know this is a flop... you dish out the bad news ahead of time, slowly.
It’s definitely OK to point out the shortcomings and questionable decisions when it comes to this camera and I am a little bit concerned and interested, especially to see how Contant creators really do respond to this camera and react to the app. Personally, I think you’re being a little bit pessimistic as the looks, you create in the app is kind of a one and done thing. If all you do from that point is bake them into your footage and photos which get automatically sent directly to your phone as you capture them. For those content creators that want to use a better camera never had a decent workflow with a professional camera before this could be really really good. I also don’t think they would fly out every TH-camr besides me with over 1000 subscribers to Japan for a week if this was going to be a flop, I mean it might be, but I doubt they think that.
@@RhettThompsonFilm Well, if we start to count there might be 50 to 100 influencers at this Lumix Global summit eh press junket. Strangely enought that new compact 18 to 40 mm zoom was not ready for the big show.
Completely agree, most people reviewing completely missed the mark, arguing that for a couple hundred more you could just get the S5ii… I own the S5ii and still ordered the S9 because they serve different purposes, this camera is Compact first, then everything else. Meaning if you don’t need/want an ultra compact FF camera, then yeah there are better options
@@GrenlandUnderVann all cameras have limited features, I don’t want to take my larger more expensive camera on for travel or dates with the wifey, or day at the zoo with the kids, or photos walks on shady city streets. I want a camera that can use my existing lens collection.
Strange comments as usual. Panasonic made this camera for photographers. I think it confused youtubers. This is a beginner photo camera. Think leica q. They just have lots of video features because thats in their dna. Panasonic even says its for beginners.
Hello i watched you videos and i need to make a questin what camera you suggest for social media for hotel and restorant photo video in 600 dollar range 🙂🙂Thank if you replay 🙏🏻
The S9 signals the end of budget m43. I'm sure we will see a GH7 eventually, but this full frame craze is no good. The S9 is full frame without performance. Everything hangs on 39 LUT presets.
@@iamhassan9943 Cameras with fast sensors don't need mech shutters. The sensor in the S9 is not a fast sensor. In fact it's a six year old surplus from the Sony archives.
I guess I know what you’re saying but I can absolutely see this being the inspiration for the next compact MFT camera. Same style just a little bit smaller and maybe with an attachable EVF although when you say it doesn’t have full frame performance, I don’t really think that’s really true, it’s all but identical performanceto the S5iis
Sometimes it is better not to read comments that are opinions about how bad a camera is 😉. Currently I think we have to be very thankful for every additional camera the camera makers are introducing while demand keeps shrinking. I had read a lot of negativity of the OM-1II like just a expensive firmware update and the G9II too big and too costly. While I am really happy with both camera's and I fully disagree with both. People forget that the camera market has declined for 90% in about 10 years. How small the improvements may look. The risk of heavy investments grows, while improving what is already very good becomes harder and more costly. Look at Apples M chips the first generation was revolutionary. The second generation was a significant improvement. Third generation was an ok improvement and the fourth generation will be even less of an improvement is the expectation.
There is no market for m43 anymore. Everybody wants full frame. Also, their partner, Leica just came out with the new dlux-8 at $1500 and m43. So there: market segmentation.
I don't want full frame. If I was going to complement my mft with a larger sensor I would probably go for a Fujifilm Xs20 or a digital medium format. While I cannot speak for many others but you apperently can (you wrote EVERYONE wants full frame). There are a number of specific use cases where digital small format cameras (marketed as "full frame") do not make much sense. But maybe you think you are "everyone"?
It's good you didn't get one or go to Japan, there's major blowback brewing against the way this release has been 'reviewed' by the camera community on youtube.
Cool little camera. Love the different colors and vintage look. Would have loved this starting out. Part of me wants it for travel but I have too many cameras as it is.
Spot on. The thing that surprised me and made me take a further look is the XPan mode. I've wanted that in a modern camera for a long time. Not so sure about the electronic shutter, but hey, the S9 looks like the sort of thing that would be ideal for travel, vlogs, and being able to use anamorphic lenses on it is crazily appealing in such a small package.
There’s a LOT that’s appealing, a few questionable things and some potential deal breakers for some people. I suppose only time will tell how well it does
Great video. And great camera for what it is . The most important, its a Lumix camera. That means quality than none else can reach. So sorry for all those toxic, idiot amd arrogant haters! Great and serious video of yours as well dude!
I welcome all the criticism and I’m glad people are pointing out the shortfalls of this camera, but I’ve seen probably 20 people saying they are going to drop Lumix because of this release. What a crazy response to a little point shoot Camera that’s genuinely impressive and someways and a little bit lacking in others as you would expect.
😂 I do own a G100 and I love it, though. I own a bunch of weird cameras. S9 is kind of absurd, price would need to come down. The G100 is at least a hybrid shutter, I'm not confident that the S9 synchro scan is going to sufficient.
all the usual panasonic shills will be avoiding talking about the issues with the new camera. no mechanical shutter, its not great. I wonder who they would be - likely those that were invited to japan maybe ? but shills being shills will be claiming that its their new fav "b"roll camera .. predictable. Panasonic really need some organic marketing, not these paid for shills on youtube as its got pretty obnoxious lately I love lumix , i love my s5 and gh6 but man, they need to chill on the youtube shilling
This guy😂 everyone I know in all the videos, including mine. Mentioned these things or some things just feel obvious too like no evf. Most people put the cons towards the end of the video because it is called a compliment sandwich. Pros, Cons, & Pros. Like watch entire reviews before making a comment🤷🏼♂️
@@RhettThompsonFilm you say "the reviews you saw". These arent reviews, they are carefully crafted hype pieces to continue a long term relationship. They are not reviews. If a normal consumer picked this up they would give a gut reaction and then the joke of the f8 lens and the gut reaction would not be good. Dafuq were they thinking with that lens ? these youtubers clearly have that much contempt and disdain for their audience to urinate down our backs and tell us its rain. They showed us much more than the S9 and it cannot be unseen. Integrity -200 points only a few gave close to a balanced overview, cos the rest are thinking of the long term freebee/ trips / financial benefits.
I’m not upset or disappointed by the S9. It’s just not a camera for me. However, when I look at this camera from the perspective of a non-camera nerd who makes content for platforms like tiktok (as this is clearly the audience the S9 is aimed at), the S9 still doesn’t make any sense. The fact that it’s full frame is completely unnecessary or even undesirable for multiple reasons (like compactness of both body and lenses). Especially with the 26mm f8, which isn’t really wide enough to vlog with either.. plus, as a vlogger you want an autofocus lens, which it isn’t.
Anyway, I get why Panasonic came out with a camera like this, I can clearly see the audience it’s aimed at and they should go for that audience. But I think they made some very strange decisions that I think are not going to make the S9 sell very well (unfortunately). I do appreciate your point of view though!
Oh yeah, it definitely doesn’t mean that this camera is above criticism and couldn’t be improved. I think it could do a little bit more to cater to creators and casual users for sure and I think the price point is a little off as well. That being said there’s a ton of people who are obsessed with these small cameras and I’m hoping if it does well, it can fuel the development for the really fun stuff for us camera nerds and the future.
And I totally would buy one if it was a little bit cheaper.
Just wait for the 18-40 with autofocus pancake ish lens to come out. That would make this camera a whole lot better for vloggers though too!
I post a lot on social media and i DO care about image quality and low light performance. I am not interested in using an iphone at all.people who buy the s9 know why they do it and i would love to own it.
@@castielvargastv7931 I get that. But I think a G100m2 with most of the same (but even smaller) design and features and PDAF as the S9 paired with the 9mm f1.7 would be plenty for great image quality and low light performance for vloggers/social media while keeping a super small and light package. Even if one would use other lenses
With so many f1.7 and f1.8 small light prime lens from Panasonic and Olympus, the small camera Panasonic should come out is m43 body. With the lastest tech, that is more fun than this s9 with f8 lens..
According to Panny Boy only FF makes them sales.
You should definitely stay posted for my next video…
Loved this video!!! You put it all into perspective. 👍🏽
Thanks so much!! I never know if anything I’m saying makes any sense until the videos go live haha
I've followed you for a couple of years Rhett and liked your videos about the 10-25mm among others. You're a cool laid back guy that brings up good points.
Many including myself maybe got a little too negative at the announcement of this S9. But I got a few LONG detailed points to help you understand this convoluted mess and why people are very upset for good reason. Also 1 point that I personally worry about:
This was intially teased as a Full Frame GM1. It clearly has the same look with the lack of both a grip and a viewfinder. As much as I wanted a m43 camera (more on this later) the idea of a FF GM1 still had my interest. It was then revealed that it was going to be intended mostly for Vloggers OR people that want a compact FF camera.
Well ok.. a bit of disappointment because we've heard this before.. but OK Fine. Even if it's geared more for video, it will surely at least have some basic photography features. Next we find out it has IBIS!! Excellent. It looks like it has a Hotshoe as well!
Oh wait... that's a Cold Shoe. Are you kidding me.. no Mechanical shutter at all!? So Rolling Shutter and banding under LED lights is unavoidable? All Panasonic had to do was add a couple more millimeters of thickness for a basic mech shutter and a few electronic contacts to allow for a flash or future EVF. Then it would be a smash hit with many photographers AND be a gateway to bring many m43 users to L-Mount. That would have made actual sense. But alas... I guess they didn't want to cannibalize s5ii sales. Lame... but again OK. Apparently they are targeting Vloggers once again.
Oh wait... 10 and 15 Minute Recording limits? I understand a full frame sensor crammed in a small body with no fan is going to lead to potential overheating issues. But NO reason to limit vloggers with a timer instead of just stopping the camera when it reaches a certain high temp.
Oh wait... yet another change in the story... Actually this was made for all the young TikTokers that only do short video clips and don't care about any advanced (or even basic) features. Yeah that's it.. it's more aimed at beginners that just want a small stylish camera. Wait.. wouldn't a m43 version of this make WAAY more sense in that case?
So you see... it went from a GM1 looking camera(capturing m43 users interest) to actually being aimed at Vloggers OR possibly just people that want a small FF camera... to suddenly being mostly for TikTokers that don't care about features. 😮😵😡 WTF?
Oh but wait... it comes with a FREE F8 MANUAL focus lens. Because that's exactly what a beginner or TikToker would want: Cellphone quality bokeh and deal with manual focus. The best part? $1,500 for a EVFless, Shutterless, HotShoeless, VideoTimeLimited camera. But it has LUTS!
Now here is my BIG Concern. Lets say this camera sells well despite all the significant flaws and not really having a real specific target audience... Now the next big SERIOUS camera that comes out like a new S1R and it gets compared to this apparent beginner cameras price. Well it can then be argued that the Pro camera with way more specs should have a much higher price tag. It would be a sneaky way to justify increasing price tags. Not saying this is the plan at all but worth mentioning.
To conclude... this was a confusing and embarrassing mess by Panny. To the point of being insulting to it's loyal buyers and really questioning where they are headed. If the S9 is at all indicitive of future cameras and future market of buyers.. many hardcore loyalists will dissappear and camera quality is in jeopardy.
Now the HOPE is that this was just an experimental or desperate attempt to bring in more sales and larger audiences. Maybe just some incompetence or questionable ideas and not greed. But those paying attention are not stupid and know how fast things can go south.
I'm an owner of several thousand dollars worth of Panasonic equipment (all m43 gear). I and many others just want to see Panny do well but also respect it's loyal customers. That is all. 🙂
Lots of bla bla. 😂 This camera is not for you, i get it but i would love to have it as a fun and broll camera. It can do great photos, great video. No mechanical shutter? Who cares? I never use mechanical shutter on my paid photo/Video shoots. Sorry i dont have rolling shutter shooting my models. I dont use flashes as i am an led guy so cold shoe is no problem at all. Record time limits? Who cares. I do short clips with my models and even when i was an actor for a big german tv movie we NEVER had scenes longer than 15 minutes. I use a gh5 and a s5 this would be a very nice 3rd camera for me. Just think out of the box and you know what a nice little thing that is
@@castielvargastv7931 I've been probably 85% positive of Panny throughout the years. You seem to be closer to 100%. The G9 series is excellent and I respect that there is a camera for everyone. It's critical features that are NEEDLESSLY limited or omitted completely that I have a problem with.
Panasonic has not released a serious COMPACT m43 photography based camera in over 5 years. So it's not a matter of 'You expect every camera to be made for you' nonsense. Panasonic is not making those cameras period anymore. The S9 appears to symbolic of which direction it's headed. The least Panasonic could do is say one way or the other whether they will ever go back to their roots. Then you wouldn't hear anymore 'whining' from people anymore because they have a concrete answer.
Thank you for this point of view. Quite possibly the most down to earth opinion of the S9. I can understand why people are disappointed in the S9 and to a certain extent, I agree with some of the lack of features such as no headphone jack and no hot shoe and the restricted record limits. But you are spot on when you say people are letting their emotions run ahead of their thoughts. People are upset that they did not get the camera they wanted. But, at this time Lumix did not release that camera. More cameras will come. I don't understand the hate. This camera is not for everyone, and Lumix basically made that clear. Why destroy something that is not for you instead of shrugging your shoulders and saying, not for me. Every time Lumix Live has a live stream Sean will say "let us know what kind of camera or features you guys want," "put your opinions in the comments after the livestream;" I usually only see one or two people including myself give Lumix my opinion of what kind of camera I want. Maybe it will come. Lumix can still use the S7, S8, S6 and so on designations. I wanted a small FF camera similar to this one, but with an evf and more buttons and a mechanical shutter. I didn't get that. Does not mean I am ready to throw Lumix out with the bath water. I did preorder though.
It's easy. The whole lumix line up is just the S5M2(x) and the G9M2. Where is the GH7 for the m43 fans? Where is the S1xx replacements for the serious FF shooter? Releasing the S9 as the third PDAF camera is just bonkers.
@@GrenlandUnderVann Why because they have to release on your schedule? Or what you want them to release? They are not going out of business. They are not stopping production tomorrow! Who says that they have to release a GH7? Or GX9II. I would love a GX9 style in FF. But, I’m not burning down the house cause they didn’t release one. The S1 replacements are coming. Or do they have to release them tomorrow for you to be satisfied? Releasing the S9 is what it is. And apparently not for you. Yet the world continues to turn.
@@iamhassan9943 Lets face it Panasonic doesen't make money on either Lumix G or Lumix S. As for the S9 I really question the idea that there is a big audience for this camera. It fails on so many key aspects for vloggers.
@@iamhassan9943 Panasonic may not be going out of business, but OM System might be heading that direction. Unless somebody with deep pockets and tons of camera creativity (such as DJI) buys OM out, I fear that OM will go under eventually. And if OM goes, that will probably take down MFT too. As I've commented on other channels, if Panasonic doesn't soon bring out a MFT compact camera clearly more capable than the S9 (starting, if necessary, with a GX9 form factor) I can only conclude that they too have given up on MFT. All of Panasonic's social-media marketing for at least the last year has been about L-mount cameras. They too have swallowed the full-frame Kool-Aid, to the detriment of MFT.
The issue is, its really not a cheap camera. The price isn't entry level. Short recording limits are a deal breaker. The whole idea of slapping on an F8 pancake and going compact, really makes no sense for FF.
I think this feels like a 1299 camera. That would slap and I imagine it’ll drop down to that price after some time
I couldn't agree more. I'm actively looking at new cameras and shrugged when I heard no viewfinder. My short list is the Nikon ZF or Fuji X-S20 with all purchases held off until Nikon announces the Z6/Z7 III. I'm happy with my Panasonic G9 II. If I don't get a new camera, I may pick up the Panasonic 10-25mm f/1.7 instead. I want Panasonic to do well but not having any L-mount lenses means I have to be really motivated to make the decision to purchase. At some point I will probably pick up the S5 Mark II but that is something for next year. I know a lot of people trade in all their gear and only shoot 1 manufacturer but I love variety and spreading my love.
S9 is a great camera for full frame. Nothing is wrong with it. Its stabilisation is what i’ve been looking for. If anyone want to blame lumix for giving us S9, they should also blame sony for coming out with ZVE1. I guess people now have other option instead of ZVE1. Great stabilisation in S9 is something i want because you can use third party lenses like Sigma. For Sony they put a restriction to only use native lenses to get good stabilisation. S9 could be a good option if lumix will produce lightweight and small lenses..😊. Owh i used to have GH5ii. But jump to Sony for ZVE1. Reasons are, it is small camera and a full frame sensor. It also has stabilisation but maybe not at par with lumix. Most important of all Sony has started to produce small lenses to cater for small full frame body.
Couldn't have said it better myself! Also I'm so surprised by the street photography shooters that are so against the mechanical shutter missing? Like how fast is someone walking that you'll actually notice any negative effects? Oh you wanna take pictures of a train behind someone like everyone else? Ok well no one's gonna care about some wacky lines behind the subject.
Love the background environment 😮❤
Lumix should definitely send you a camera! You are the reason I, and im sure a ton of others, use Lumix. I dont like them leaving out bro!
Thanks for saying that! Maybe someday there’ll reach out, otherwise I have no plans of slowing down!
The fact that people think every camera is designed for them is hilarious. I can't believe how many comments I saw from people telling me how they wouldn't buy it, because it's missing stuff. Those things that are missing are already available in other models - this is designed for beginners who do social content etc. It's a fun camera. Great video man.
Many of your comrades said “to keep the price down it doesn’t have xyz” but the price isn’t down. It’s $2500 at Ted’s and $2699 st most Australian retailers. That’s not a low price, it’s not an entry level price. Money is what you pay and value is what you get.
It’s a great camera but not for that price. We’re dirty because Panasonic needs to recoup their marketing investment to use up and coming nice naïve you tubers to convince us to part with a ton of cash when our $2500 dollarydoos is worth so much more elsewhere in the market.
@@robmcd The good thing about the Aussie market is you get a deal price every other day and prices drop pretty fast. They have it on DigiDirect with a free lens.
yeah it's missing stuff AND it costs $1.5k, while other cameras have those missing features which costs less now (Z5, R5, A7c, etc.) with some even include a kit lens, so of course they're gonna go to other cams for better. then those beginners run into the lens purchasing rabbit hole because beginners really love to manually focus and achieve creamy bokeh on that MF f8 lens, right?
tbh this wouldnt be a big issue if the S9 is priced much lower. i can already imagine that those beginners would rather buy an iPhone 15 Pro/Samsung S24 Ultra/Xiaomi 14 Ultra and have spare change for a few audio/lighting equipment which are much more important.
Sorry, Rhett, but LUMIX isn't blameless here. This is the second time they've done this within a year (G9ii). They're halfway marketing this camera to photographers-why? And then they have the nerve to compare it to the x100vii. Sure, the pricing is similar and there are some similarities in picture profiles, but that's where the similarities end. The S9 will not be cross-shopped with people looking at the Fuji x100s, or Sony a7Cs - 1. It's dishonest, 2. That user is completely different. They’re failing to communicate what it actually is and they are confusing the hell out of everyone.
What exactly is it that they are doing and how is the release of the G9ii and this similar?
I haven’t seen them also compare it to those other cameras. Some people reviewing it and it’s clearly in the same rough category but I think you’re projecting a lot of what you’re saying onto Panasonic maybe I’m wrong and they did that but I doubt they even mentioned Fuji or Sony at any point. They typically don’t recognize or mention other companies even if they’re clearly trying to compete with them.
@@RhettThompsonFilm They’re marketing a camera that is better designed for one thing to an audience that what’s other things…
@@RhettThompsonFilm According to other photography-related journalists at the reveal in Japan, Panasonic was pushing the camera in terms of its photo capabilities. The influencers even said the engineers and product developers designed this to be great for photos. (Nonsense) The criticism is sound.
@@jjurii the main marketing I’ve seen is just about shooting and posting with editing crossed out. I think the emphasis on incredibly fast turnaround time and good quality video and images straight out of camera is the entire point of the camera and the entire market and audience as well. Saying it can take good photos does not necessarily mean it’s a professional camera or a completely well-rounded video and photo tool. It’s not amazing for those things. It can produce good quality and both of those because of its incredibly competent sensor that’s been held back by the small body size which is fine for a ton of people, I really think you’re stretching a little bit and I’m not sure what your angle is.
@@RhettThompsonFilm My angle is I want LUMIX to succeed is all. I happen to agree with everything you said, it’s just what’s being communicated from the company, influencers and journalists is confusing. The rangefinder guys are scoffing. And then influencers throwing comparisons around like x100vi, Lica Q3, Sony A7c is just crazy. Apart from all that.. I really really hope it’s a hit for LUMIX. Also I need you to know I’m not trying to be a jerk. Maybe I am, but Its not on purpose lol. I love your channel!
Great points Rhett! Lumix is trying to bring people into the lumix brand not current consumers. We need new people to keep growing the lumix brand. Only making high end cameras doesn’t equal beginners to get introduced into a camera brand. Someone who starts with Sony they most likely will continue buying Sony. That is what Lumix needs now with the new FF cameras 👍🏻
There’s a good chance that this is actually really popular and if it ever goes on sale or has a trade in deal like the G9ii had it’s gonna sell imo.
Interesting point of view, not many peeps are looking at this as you are but I do they should (including me), thanks for sharing!
I just need that X-PAN aspect ratio to be available for the S5ii thru an update, and...ASAP !
TRUE
I think you have an engineering department which came up with a tiktoker camera, but because vintage is big at the moment, the marketing department decided late in the game to pitch the X100VI comparison. That’s what you call a weak (and schizophrenic) product development cycle. Without a mechanical shutter or flash contacts it’s not a compelling stills offering. The open gate aspect does make for easier verticals, but as you say, they didn’t come up with a quick and easy method for rolling out automatic 9:16 crops. Maybe they will figure it out eventually. In the mean time I think I can make it work for some super light videography setups where I don’t need ProRes. And one other thing, Resolve does provide auto subject tracking for verticals. Not a tool for beginners to say the least, but for the more experienced TikTok crowd, you can crunch that out using an iPad these days.
I enjoyed your puns
Thank you haha I enjoyed them as well.
Give us the same but MFT and with an EVF and it will smash. Plus longer recording. Plus same battery.
I’m seriously hoping that happens. I still am not convinced at the allure of the full frame cameras that everyone else seems to understand, especially for something like this. I would love something to replace my G100
@@RhettThompsonFilm also, your absolutely allowed to do a video on this without having the camera. I genuinely wanted to hear your opinion and thoughts . 👍 not having the camera gives you a better perspective
@@sky.london I appreciate that! Although I did feel like I had to address it immediately since I’ve had probably 50 comments over the years, criticizing me for talking about something. I hadn’t personally used extensively.
I have same opinion of you. Therefore, S9 isn’t suitable to me. I think my next camera is S1Hm2 or maybe gh7
It’s hard to say. Maybe another MFT camera but it seems too early to have a really solid GH7
@@RhettThompsonFilm In my case, my friend still using GH5 with sigma 18-35 to earn money haha
I would like to see a G100 II with sensor and AF from G9II and usb-c with power delivery and video output to pc at the same time, thats all I want
Join the club brother
@@RhettThompsonFilm where to sign? :)
It's kind of a bomb, and it's OK to discuss that. So many little things could have been slightly different and pushed more people into buying it. As it is, I don't think 'creators' will like the app at all. Most of them already use apps on their phones to publish to the cloud. Why would they want one with a proprietary format, that only does color grading? I want Panasonic to be successful and, to be honest, the daily 'leaks' where a sign to me they know this is a flop... you dish out the bad news ahead of time, slowly.
It’s definitely OK to point out the shortcomings and questionable decisions when it comes to this camera and I am a little bit concerned and interested, especially to see how Contant creators really do respond to this camera and react to the app. Personally, I think you’re being a little bit pessimistic as the looks, you create in the app is kind of a one and done thing. If all you do from that point is bake them into your footage and photos which get automatically sent directly to your phone as you capture them. For those content creators that want to use a better camera never had a decent workflow with a professional camera before this could be really really good. I also don’t think they would fly out every TH-camr besides me with over 1000 subscribers to Japan for a week if this was going to be a flop, I mean it might be, but I doubt they think that.
@@RhettThompsonFilm Well, if we start to count there might be 50 to 100 influencers at this Lumix Global summit eh press junket. Strangely enought that new compact 18 to 40 mm zoom was not ready for the big show.
@@GrenlandUnderVann I think that zoom not being ready was a big misstep. Looks perfect for this Camera .
👍
Completely agree, most people reviewing completely missed the mark, arguing that for a couple hundred more you could just get the S5ii… I own the S5ii and still ordered the S9 because they serve different purposes, this camera is Compact first, then everything else. Meaning if you don’t need/want an ultra compact FF camera, then yeah there are better options
Who need/want an ultra compact FF camera? With lim ited features? That's the question.
@@GrenlandUnderVann all cameras have limited features, I don’t want to take my larger more expensive camera on for travel or dates with the wifey, or day at the zoo with the kids, or photos walks on shady city streets. I want a camera that can use my existing lens collection.
Strange comments as usual. Panasonic made this camera for photographers. I think it confused youtubers. This is a beginner photo camera. Think leica q. They just have lots of video features because thats in their dna. Panasonic even says its for beginners.
Hello i watched you videos and i need to make a questin what camera you suggest for social media for hotel and restorant photo video in 600 dollar range 🙂🙂Thank if you replay 🙏🏻
The S9 signals the end of budget m43. I'm sure we will see a GH7 eventually, but this full frame craze is no good. The S9 is full frame without performance. Everything hangs on 39 LUT presets.
Yea because you can’t take a picture without a mechanical shutter, or or…ya’ll are so hyperbolic 🥴.
@@iamhassan9943 Cameras with fast sensors don't need mech shutters. The sensor in the S9 is not a fast sensor. In fact it's a six year old surplus from the Sony archives.
I guess I know what you’re saying but I can absolutely see this being the inspiration for the next compact MFT camera. Same style just a little bit smaller and maybe with an attachable EVF although when you say it doesn’t have full frame performance, I don’t really think that’s really true, it’s all but identical performanceto the S5iis
@@iamhassan9943 You can't with much motion, guy. But, you can with several cameras in the same price range.
@@RhettThompsonFilm No mech shutter, with slow sensor read out = usually a problem. But I digress. But this is no Nikon Z9 performance.
It’s an unreal camera for $499 awesome job LUMIX. Let the haters hate.
Sometimes it is better not to read comments that are opinions about how bad a camera is 😉. Currently I think we have to be very thankful for every additional camera the camera makers are introducing while demand keeps shrinking. I had read a lot of negativity of the OM-1II like just a expensive firmware update and the G9II too big and too costly. While I am really happy with both camera's and I fully disagree with both. People forget that the camera market has declined for 90% in about 10 years. How small the improvements may look. The risk of heavy investments grows, while improving what is already very good becomes harder and more costly. Look at Apples M chips the first generation was revolutionary. The second generation was a significant improvement. Third generation was an ok improvement and the fourth generation will be even less of an improvement is the expectation.
There is no market for m43 anymore. Everybody wants full frame. Also, their partner, Leica just came out with the new dlux-8 at $1500 and m43. So there: market segmentation.
I don't want full frame. If I was going to complement my mft with a larger sensor I would probably go for a Fujifilm Xs20 or a digital medium format. While I cannot speak for many others but you apperently can (you wrote EVERYONE wants full frame). There are a number of specific use cases where digital small format cameras (marketed as "full frame") do not make much sense. But maybe you think you are "everyone"?
It's good you didn't get one or go to Japan, there's major blowback brewing against the way this release has been 'reviewed' by the camera community on youtube.
I think some of these points being made are fine but overall this entire drama will come and go in my opinion.
Cool little camera. Love the different colors and vintage look. Would have loved this starting out. Part of me wants it for travel but I have too many cameras as it is.
Haha same man, and the G9ii and G100 are fairly comfortable travel cams already.
Spot on. The thing that surprised me and made me take a further look is the XPan mode. I've wanted that in a modern camera for a long time. Not so sure about the electronic shutter, but hey, the S9 looks like the sort of thing that would be ideal for travel, vlogs, and being able to use anamorphic lenses on it is crazily appealing in such a small package.
There’s a LOT that’s appealing, a few questionable things and some potential deal breakers for some people. I suppose only time will tell how well it does
Love that yard!
Great video. And great camera for what it is . The most important, its a Lumix camera. That means quality than none else can reach. So sorry for all those toxic, idiot amd arrogant haters! Great and serious video of yours as well dude!
I welcome all the criticism and I’m glad people are pointing out the shortfalls of this camera, but I’ve seen probably 20 people saying they are going to drop Lumix because of this release. What a crazy response to a little point shoot Camera that’s genuinely impressive and someways and a little bit lacking in others as you would expect.
You don't have the camera.
You son of a gun…
😂
I do own a G100 and I love it, though. I own a bunch of weird cameras. S9 is kind of absurd, price would need to come down. The G100 is at least a hybrid shutter, I'm not confident that the S9 synchro scan is going to sufficient.
all the usual panasonic shills will be avoiding talking about the issues with the new camera.
no mechanical shutter, its not great.
I wonder who they would be - likely those that were invited to japan maybe ?
but shills being shills will be claiming that its their new fav "b"roll camera .. predictable.
Panasonic really need some organic marketing, not these paid for shills on youtube as its got pretty obnoxious lately
I love lumix , i love my s5 and gh6 but man, they need to chill on the youtube shilling
Every review I saw mentioned those things.
@@RhettThompsonFilm its a kids camera - a toy for smooth brains not needing to think too much or for the posers. thats my view
This guy😂 everyone I know in all the videos, including mine. Mentioned these things or some things just feel obvious too like no evf. Most people put the cons towards the end of the video because it is called a compliment sandwich. Pros, Cons, & Pros. Like watch entire reviews before making a comment🤷🏼♂️
@@MatthewDangyou so is gerald undone wrong ?
Very cool Matthew, very cool indeed.
@@RhettThompsonFilm you say "the reviews you saw". These arent reviews, they are carefully crafted hype pieces to continue a long term relationship. They are not reviews.
If a normal consumer picked this up they would give a gut reaction and then the joke of the f8 lens and the gut reaction would not be good. Dafuq were they thinking with that lens ? these youtubers clearly have that much contempt and disdain for their audience to urinate down our backs and tell us its rain. They showed us much more than the S9 and it cannot be unseen. Integrity -200 points
only a few gave close to a balanced overview, cos the rest are thinking of the long term freebee/ trips / financial benefits.