The Rise and Potential Fall of Colourpop

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  • เผยแพร่เมื่อ 11 พ.ย. 2024

ความคิดเห็น • 519

  • @Lizzie-ve7kt
    @Lizzie-ve7kt ปีที่แล้ว +1438

    I think my issue with colourpop is that they discontinue so many of their bestselling products so much so that unless you were able to snag it when it first launched you’re probably never going to get to try it. I don’t think this continuous cycle of launching new collections is sustainable for them as a business because at some point customers are probably going to want to repurchase the staple products that they’d come to rely on and will inevitably be disappointed and frustrated that they’re no longer available. I also think that because their quality is SO hit or miss that they’re only doing themselves a disservice by not keeping their well-known and well-loved products in their line since most people don’t want to take a chance on a new Colourpop launch since they’re so inconsistent with the quality and no one wants to waste their money on a product that has about 50/50 shot of being good. I find that their constant releases are not only making the brand forgettable, but I also think it damages their future sales since they don’t have those key staple products that they’re widely known for-especially now that they’ve gotten rid of a majority of the products that first catapulted them into such success. If you constantly can’t find the products you do want and are continually bombarded with an excessive amount of new launches with unreliable quality, you’re going to eventually get fed up with a brand and stop buying from it altogether. I’m very curious to see where their brand will be in five years if they keep up their current business practices.

    • @underskinYT
      @underskinYT  ปีที่แล้ว +73

      At least it is better than Too Faced they have similar problems, but at a higher price point, and people definitely don’t want to risk it for a higher price point. I think that’s why, when you compare the two, colourpop is more well prepared for a rebranding, a relaunch to bring back the old favourites, perhaps with new names and new packaging. I think they can still save the business for sure

    • @sofiaavilla-olderaccount5057
      @sofiaavilla-olderaccount5057 ปีที่แล้ว +6

      the down to earth 4 colors palette aaa

    • @missmeliarenee
      @missmeliarenee ปีที่แล้ว +29

      literally so frustrating like they discontinue everything, my favorite highlighter of all time is discontinued

    • @victoriawashington565
      @victoriawashington565 ปีที่แล้ว

      👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽

    • @b.c.9358
      @b.c.9358 ปีที่แล้ว +13

      I wanted to buy their red gel pot liner after buying their red liquid liner and then it was discontinued when I got the money to buy it. Super frustrating.

  • @ArinSauls
    @ArinSauls ปีที่แล้ว +785

    I love colourpop, but holy smokes do they have wayyyyy too many launches. One or two a week is crazy. I don’t see the need. Maybe once a month or even twice a month would be better. It makes the value to me go down honestly. Nobody can keep up. Not even the influencers that are sent all the collections. There’s just not enough time in a day to put that much makeup on our faces. That and they constantly have 30% off sales or 25% off sales, so it’s pointless to buy anything at regular price when within a few weeks to a month and a half you can get it for at least a 25% discount or more.

    • @underskinYT
      @underskinYT  ปีที่แล้ว +22

      Youre so right, noone needs that much eyeshadow 🤣😂

    • @kgal1298
      @kgal1298 ปีที่แล้ว +7

      Hahaha influencer athletic brands do the same thing. I'm so over it.

  • @GamerBunny2024
    @GamerBunny2024 ปีที่แล้ว +421

    Colourpop was best before it had mass marketing- everything was $5, & you'd get handwritten notes thanking you for your purchase... now it's not even as good of quality but there's a ton of it. I wish they'd go back to what they were.

    • @underskinYT
      @underskinYT  ปีที่แล้ว +27

      Theres a few photos of those letters online too, such an incredible and unexpected touch

    • @kimberquirky
      @kimberquirky ปีที่แล้ว +8

      I had a lippie in color Trust Me. Loved it. Super drying though. Their eyeshadows always crumbled and their concealer separated in the first month. I had a love affair with them for about6 months… then moved back to Ruby Woo!

    • @GamerBunny2024
      @GamerBunny2024 ปีที่แล้ว +2

      @kimberquirky their "flexitarian" highlighter was where it was at. I bought lippies but I had the opposite issue where they were so hydrating they'd melt or bleed... I remember buying one that was near black burgundy to try out the shade before I invested in Tom Ford. It was worth it, I got so many compliments but it faded on my lips. It served its purpose because the lip liner that matched was actually creamy & good (better than the lipstick) & went perfectly with other dark toned looks.

    • @CrysarieAngel
      @CrysarieAngel ปีที่แล้ว +7

      I miss the notes honestly, they were so cute I kept all of them and would make an artsy collage. Now that is over with, I do get a little disappointed that I havent found a note in my box like old times. Small thing I know, but it did mean something to me at least.

    • @KagomeYasha023
      @KagomeYasha023 ปีที่แล้ว +5

      That’s why real indie brands are still doing well compared to the brands that went mainstream the ones that went mainstream their quality went down in more ways than one.

  • @searose777
    @searose777 ปีที่แล้ว +344

    I’ve followed Colourpop since 2014 when they first launched. I was in high school and let me tell you that whenever I did get to get my hands on their products they were amazing!! Now they’re still good but I feel like they need to focus more on QUALITY over QUANTITY and not keep putting out so many new launches like every week because that isn’t sustainable for most people at all…

    • @underskinYT
      @underskinYT  ปีที่แล้ว +21

      And doesnt give their lab the needed time to perfect formulas too

    • @quackitytheasker9977
      @quackitytheasker9977 ปีที่แล้ว +2

      I mean their quality are nice too but wouldn't it make it more appealing if they launch things once or twice a month with different formulas? And day by day, the quality isn't staying true to it's marketing 🙂

    • @macymiller3417
      @macymiller3417 ปีที่แล้ว

      Agreed it doesn’t feel as special anymore

  • @pamp.5590
    @pamp.5590 ปีที่แล้ว +109

    I LOVED Colourpop in their early days, but they literally discontinued all of my favorite products (and many were bestselling too so I didn’t understand that tactic…). I wanted to be able to purchase my staples, do my makeup, and not be mentally exhausted with all the new products they kept pushing at me.

    • @underskinYT
      @underskinYT  ปีที่แล้ว +11

      And thats exactly the reason why they lost a lot of loyal customers; by pushing them away 🤷🏼‍♂️

    • @macymiller3417
      @macymiller3417 ปีที่แล้ว +6

      Yep and some of us get mentally exhausted trying to find a replacement for a favorite item. So disappointing

    • @gtg488w
      @gtg488w ปีที่แล้ว

      I know, their red lip glosses are just gone forever and I will never understand why.

    • @chantalreneehayles7976
      @chantalreneehayles7976 11 หลายเดือนก่อน

      i havent stopped crying since they discontinued their contour stix

  • @UltraRandomStory
    @UltraRandomStory ปีที่แล้ว +403

    honestly, i think colourpop is so successful that they're willing to risk long-term customer loyalty for incredibly successful profit. their marketing, price point, and ability to create fast yet creative products are what will keep them on top for a really long time in a multi-billion dollar industry. despite colourpop doing things that potentially alienate their older audiences, they immediately make up for it towards their new consumers with all the collabs. whether or not colourpop will continue to do this is just a mystery, only time will tell for what happens next. hopefully it's one where it would produce less waste.
    anyways, i love this new channel. i can't wait for more of this content and the fashion content hihi

    • @underskinYT
      @underskinYT  ปีที่แล้ว +35

      I think you really hit the nail on the head; if they are able to win over new consumers, then in the short term that will suffice to a very profitable bottom line, but it does come at the risk that they’re going to have to make up for that in the future when they run out of people willing to listen

    • @cmtaylor531
      @cmtaylor531 ปีที่แล้ว +8

      Yes but I’m betting morphe had similar thoughts. Granted morphe products were always just okay. Colourpop quality is generally way better then morphe.

    • @sabr4174
      @sabr4174 ปีที่แล้ว +2

      I think that’ll work for now but they need to take care that they remain relevant. The minute they lose relevancy they’ll be in trouble since they alienated their core base and won’t be able to replace them like they can now.

  • @renxin1493
    @renxin1493 ปีที่แล้ว +103

    I'm a marketing student and I thoroughly enjoy your breakdowns on the business operations or basically a company analysis, as we call it, especially in the supply chain since I don't quite hear a lot of those or even being properly explained in other business related (exposé) videos here on TH-cam. It really helps put into perspective what the company is going through and what could have affected their poor choices, and I love hearing about it since that's what I mostly do for my major haha. I watched all your videos in one sitting, and I have to say you're putting out good content for us. Keep up the good work!!

    • @underskinYT
      @underskinYT  ปีที่แล้ว +12

      I also did marketing at uni and its still so fascinating to me to read about the inner workings of a company. Unfortunately so many businesses are very hush hush about their supply chains and marketing plans, so for companies like colourpop I find then super super interesting, hopefully I can make more like this 💄💄💄

    • @annemarrie3895
      @annemarrie3895 ปีที่แล้ว

      I literally just subscribed today, and I'm already sold!!!! I'm a marketing professional recently turned tech and a business owner. Seeing that you're in marketing explains alot. Personally I'm just so impressed and so excited by your videos. I'm literally learning as much as I'm fascinated ❤. Keep going. I'd love to see kkw and nars

  • @BabySpicyPisces
    @BabySpicyPisces ปีที่แล้ว +48

    Damn, I remember the days when their eyeshadows were only $5 and their thank you notes were all hand written. I still have the one where they complemented my name. They were also heavy on the promotions on Snapchat.

    • @underskinYT
      @underskinYT  ปีที่แล้ว +3

      I saw so many of those pictures online when I was researching for this, I miss that in the company

  • @adrianagflores5587
    @adrianagflores5587 ปีที่แล้ว +270

    Colourpop is probably the best makeup company you can find but they need to slow it down . We get overwhelmed by 50 million collections a month .

    • @underskinYT
      @underskinYT  ปีที่แล้ว +24

      For the price, the formulas are matched, that’s definitely true, but they need to rebrand to distance themselves from being the bargain bin company with too many products

    • @Ahhahhhsiisis
      @Ahhahhhsiisis ปีที่แล้ว +2

      I can’t find their ‘make your own’ palettes anymore did they stop ? :((( that was my fav during the holidays

    • @quackitytheasker9977
      @quackitytheasker9977 ปีที่แล้ว

      @@Ahhahhhsiisis they most definitely did, couldn't find anything from their website or their retailers from my country either

    • @Lily-xh6gi
      @Lily-xh6gi ปีที่แล้ว

      they literally come out with a 36 pan eyeshadow palette every week

  • @Xxbubbly10
    @Xxbubbly10 ปีที่แล้ว +44

    Ya I stopped buying color pop cause it was just constantly releases and they started getting rid of things I loved and there were things I kept trying to buy but they were constantly out of stock and when they’d restock it it’d be gone immediately and then they would just discontinue it and them do that multiple times just pissed me off
    I just wait til they have a sale now to restock things I like and don’t keep up with their products anymore

    • @underskinYT
      @underskinYT  ปีที่แล้ว +4

      I mean, if they lost your trust, it’s no wonder you left buying from them

  • @laureness
    @laureness ปีที่แล้ว +62

    Finally, a channel with "rise and fall" videos that actually contain analysis and thoughtful commentary! Subscribing and excited to see more

    • @underskinYT
      @underskinYT  ปีที่แล้ว +2

      Thank you so much! Im so glad you enjoy 🥰

  • @dianaa.4035
    @dianaa.4035 ปีที่แล้ว +61

    Rise and fall of Charlotte Tilbury! I feel there is so much i don't know and lots of people are turning way from the brand now

    • @underskinYT
      @underskinYT  ปีที่แล้ว +11

      Omg absolutely genius!!

    • @TarotPolitics
      @TarotPolitics ปีที่แล้ว +7

      Please! It’s soooo hyped and so expensive !!!!!

    • @virtuallyerin
      @virtuallyerin ปีที่แล้ว +1

      I've thought CT is way too overhyped since their beginning. I'm allergic to a lot of their products, namely the eye pencils and eye shadows. Quality is not consistent. The Flawless Filter product was way too overhyped and sucks.

  • @tsunmeow69
    @tsunmeow69 ปีที่แล้ว +78

    I really liked that you throughly explain the topics you take on, you’re just really through with facts and the timelines of things and I really appreciate your dedication to showing viewers facts about these topics.

    • @underskinYT
      @underskinYT  ปีที่แล้ว +4

      Thank you so much! I really try to dive as deep as possible with the brands to get where they come from, Im glad that it shows ^^

  • @amazainab
    @amazainab ปีที่แล้ว +38

    I was a huge colourpop fan from 2014-2017 and got a lot of my staple products from them and loved seeing them grow and add complexion and skincare to their collection. They started having themed launches every few weeks and it feels so overwhelming and as if they’re just trying to create every possible shade out there. And I’m going to be honest why would I buy a muppet themed makeup palette? Their palettes aren’t even standing out anymore and I would rather buy something more versatile than a palette for 1 shade range

    • @underskinYT
      @underskinYT  ปีที่แล้ว +1

      I agree with you that these collabs aren’t standing out at all, when all of the makeup companies are doing all of these different collabs every few days, it seems like, then there’s little difference between them

  • @ceciliap5336
    @ceciliap5336 ปีที่แล้ว +88

    i absoutely love colorupop. their pigments, how nicely their shadows blend, the actual themes they go on their palettes/the colors, them being 100% crulety free!! i own exclusively colourpop eyeshadows!

    • @underskinYT
      @underskinYT  ปีที่แล้ว +8

      ColorPop have good product, and a good way to react customers, if they rebrand, I think they could come back harder than ever

    • @quackitytheasker9977
      @quackitytheasker9977 ปีที่แล้ว +2

      @@underskinYT I don't think they need to rebrand, they need to revamp best selling products and not stop making best selling products. And stop too much production of new products every other 4 days while keeping their prices a bit less than they're rn because some of their products are not exactly spelling drugstore anymore 🥴😬 like 18$ for a neutral cool tone palette they launched in 2020

    • @DarkStarHearts
      @DarkStarHearts ปีที่แล้ว

      I love their products but they had too many releases for me. I feel I own or could make any color of eyeshadow with the products I have and don't really see the need to get anymore for awhile. I must have a least 20 of their palettes and I had to say, wow I really need to stop. Lol

  • @nailslacquer
    @nailslacquer ปีที่แล้ว +39

    My issues with CP are shitty online customer service, and I don't buy their collabs with Disney, influencers, or the like bc they're up priced and quality downed lol. If I stick to their basic pallets and super shocks purchased at Ulta, I'm happy. Most of my makeup is colourpop and it performs well if I stick to my rules.

    • @underskinYT
      @underskinYT  ปีที่แล้ว +3

      Im glad youve found products that really work for you, I know their products can be hit or miss, but Im a huge disney nerd so I love their disney collabs 🤣

    • @kreiselsina
      @kreiselsina ปีที่แล้ว +1

      Love this! I‘ll do this, too!

  • @lifeofatruckerswife
    @lifeofatruckerswife ปีที่แล้ว +77

    I'm 44 years old, and I've never been a makeup fan...until my 20 year old daughter gave me a colorpop pallette for Christmas a couple years ago....and omg..I love them, and the price...can't be beat for the quality

    • @underskinYT
      @underskinYT  ปีที่แล้ว +6

      Thats so lovely that they are so sentimental for you 🥰

    • @lifeofatruckerswife
      @lifeofatruckerswife ปีที่แล้ว +1

      @@underskinYT 💙 that pallet really is

    • @CrustyUgg
      @CrustyUgg ปีที่แล้ว +1

      Yeah gotta love the slave labor and waged that went into that palette! How else do you get quality and low cost? Smh 🤦🏻‍♀️

    • @tillytoad804
      @tillytoad804 ปีที่แล้ว +1

      @@CrustyUggdidn’t you watch the video? It explains exactly that!

    • @yoshita4140
      @yoshita4140 ปีที่แล้ว +6

      @@CrustyUgg that's literally true for everything you buy though lmao

  • @itsthefarrahmonster
    @itsthefarrahmonster ปีที่แล้ว +12

    ColourPop have some of the best formulas on these market but are one of the worst when it comes to encouraging overconsumption. Like pm all makeup brands use too much plastic but very few release new collabs and products at such an obscene rate. At some point I turned off their emails because it started to feel like spam when I was getting practically a palette per day. It's just too much.

    • @underskinYT
      @underskinYT  ปีที่แล้ว +1

      Yeah, they’re really gone hard on customer fatigue, and there is no good reason for them to do it either just alienate the customer

  • @TheKiwibirder
    @TheKiwibirder ปีที่แล้ว +19

    I really like ColourPop, but wish the quality were consistent. "That's Taupe" is possibly my favorite eye shadow palette of all time. Since it has a similar color story, I purchased "Of Quartz," and was disappointed to discover the quality was not nearly as good. That being said, their larger "Stone Cold Fox" and "Gone Matte" eye shadow palettes are fantastic. I wish they would release fewer new collections, and concentrate on more consistent quality.

    • @underskinYT
      @underskinYT  ปีที่แล้ว +2

      There seems to be a common complaint about the company, especially for once online. You would think that quality consistency is so important when so many customers cannot test it in stores

    • @KagomeYasha023
      @KagomeYasha023 ปีที่แล้ว +1

      You could also buy the Same exact eyeshadow or lip product whatever and no product is the exact same throughout different batches it’s insane

  • @sammiesmith3454
    @sammiesmith3454 ปีที่แล้ว +18

    The thing about ColourPop that I truly don't understand is why they are producing so many "new" products so frequently.

    • @underskinYT
      @underskinYT  ปีที่แล้ว +1

      It’s hard to keep up and it causes customer fatigue

  • @Catlady8
    @Catlady8 ปีที่แล้ว +20

    I love the price point/quality ratio plus that they are made in the US. It doesn’t hurt that the packaging/collabs are so stinkin’ cute too. It’s one of the very few brands I still buy outside of TJMaxx tbh.

    • @underskinYT
      @underskinYT  ปีที่แล้ว +1

      I read this comment, thought it was really lovely, then I saw your Instagram handle and I just love you so much for how much that made me laugh 🤣😂

    • @KaliKali-hv9bt
      @KaliKali-hv9bt ปีที่แล้ว +1

      ❤❤❤❤❤ 🇺🇸

  • @onecuet
    @onecuet ปีที่แล้ว +17

    Consumer fatigue is right. ColourPop is pushing out another collection before they can ship out the orders from the collection before. I haven't even purchased anything from their 30% sale. I don't get as excited about the new releases anymore because they're old news by the time I get them in my hand.

    • @underskinYT
      @underskinYT  ปีที่แล้ว +1

      Its so disappointing

  • @timebaby2
    @timebaby2 ปีที่แล้ว +2

    wow this is great! I’ve never seen anyone on TH-cam do such in-depth business analysis on the beauty industry, super insightful and great video production quality. keep it up :)

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Thank you so much, I’m working on the next video now, hope to see you there 🫰

  • @sofiav143
    @sofiav143 ปีที่แล้ว +6

    I love these videos so much. You do such a great job at providing details about the company and the operations behind it. Keep up the good work, they’re so informative!

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Thank you so much, Im so glad you enjoy my content 🙂 I look forward to seeing you in the next one 😇

  • @amyv2040
    @amyv2040 ปีที่แล้ว +4

    I really enjoyed your Rise and Fall videos! Especially since it seem like makeup is not as a huge deal as it was pre-pandemic. I’ve also kept track of my makeup consumption - comparing from previous years to this year. The amount of times I bought makeup this year could be counted in just one hand 😂
    I can’t wait for your next video and the next one after that 😊

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Thank you so much, Im so glad you enjoy the videos, Im literally half way through editing the next one now, but I definitely would like to do skincare companies too on this channel because I really enjoy how theyve used the decline of make up to propel their companies, so interesting to me

  • @taystanloona6002
    @taystanloona6002 ปีที่แล้ว +5

    this is a great business analysis! i agree that they can definitely use their origin story for brand storytelling

    • @underskinYT
      @underskinYT  ปีที่แล้ว +1

      Thank you so much, I'm so glad you enjoyed the video. Honestly, yeah, if they hadn't ran so hard with the 'we are fast makeup' thing, they really could've spun it quite well, and definitely still could if they ontinue to last a few more years/decades

  • @Alexa-cr1vy
    @Alexa-cr1vy ปีที่แล้ว +2

    Great channel with interesting insight into the makeup industry. I work in marketing / manufacturing so hearing about the supply chain process is refreshing!

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      It’s such a hugely important part of a business 😇

  • @jemsopp7125
    @jemsopp7125 ปีที่แล้ว +13

    I genuinely really enjoy using several ColourPop products. Unfortunately I’ve had several very poor experiences purchasing from them directly. I now refuse to order from a company that doesn’t have an actual customer service department. It took me losing nearly $400 in orders from them to learn that lesson. 😒

    • @underskinYT
      @underskinYT  ปีที่แล้ว +5

      Omg $400?! Thats insane, did you get it solved?

    • @jemsopp7125
      @jemsopp7125 ปีที่แล้ว +3

      @@underskinYT Nope. They stopped answering my emails, and have no customer service number. I even attempted to call their HQ in California and got a freaking voicemail with no call back. I even tried to resolve the issue with the mail carrier, but they needed information from ColourPop before they could do anything. And they can’t blame Covid, because it was well after the lockdowns were lifted and they were fully operational. The only way I purchase ColourPop now is through Ulta. I can actually talk to a person if there’s an issue there.

    • @asb4777
      @asb4777 ปีที่แล้ว +3

      If you charged it to a credit card then lodge an issue with the card company. If enough people do this then the credit card companies will stop doing business with the companies and then the companies start making changes for the better as they can’t afford to not have customers use credit cards.

    • @nailslacquer
      @nailslacquer ปีที่แล้ว +1

      Right, this is my issue with CP. I had 2 orders back to back with multiple items missing. I let the first time slide bc it was a $7 mistake, but the very next order it was a few items missing. I emailed them and they emailed back over a week later asking for a photo ... of the MISSING ITEMS. Like wtf? How do I give you a photo of something not there? I gave up bc I'd heard their customer service was deplorable and I didn't think I'd get anything resolved. I don't buy any new releases from them anymore, only super shocks, liners or brow products at Ulta. I noticed the quality of the shadow pallets was going down anyways so it was an easy choice.

  • @imaniblack
    @imaniblack ปีที่แล้ว +3

    I used to love CP back in their early days when I was in college. Then in 2017/2018 I stopped seeing my favorite brown matte Lippies which were Rooch and Limbo. I didn’t buy from them again until 2020 when I got the Nude Mood palette. I loved the colors, especially the dusty red. I tried to re-buy it in 2021 and they changed out the ONE color I liked by making it shimmer instead of matte. It was literally the only color in the palette that changed. I knew because I had my old one + new one to compare. I was so confused…. I look at their stuff at Ulta but they literally don’t keep the stuff I like…

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Oh, my God, to be disappointed, not once, but twice, that’s so annoying

  • @coffeetae
    @coffeetae ปีที่แล้ว +5

    As a third year business major wanting to go into the cosmetics industry this was really interesting! Colourpop was one of the first makeup brands I started getting into about 4 years back, and I’ve definitely tapped out after finding that my collection was massive and I’m still struggling to use stuff up. 😅

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      i’m assuming you’re American because you said major, so does that mean in America, you can do retailing as part of a business degree?

    • @coffeetae
      @coffeetae ปีที่แล้ว

      I’m doing international business which is more interdisciplinary. I think im gonna emphasize on marketing though.

  • @ntashatheomnipresent4969
    @ntashatheomnipresent4969 ปีที่แล้ว +3

    This channel is very well produced, continue to stay that way! Continue to provide an objective eye!

  • @chairslatte
    @chairslatte ปีที่แล้ว +4

    I have never brought from colourpop since shipping to Australia is so fricken expensive but I never stopped hearing about them from 2016-2018. Their super shock shadows were always talked about! But by 2019, their releases were sooo frequent it was hard to keep up. I'm interested to see what they do next, I know they have massive success on tiktok but beauty fans from the years 2016-2019 when we were solely relying on youtube for reviews are already sick of their constant releases. So it will definitely be interesting to see if they will rebrand or sacrifice their loyal consumers for more profits. i think it will be the latter.
    also hi, i love your channel & just subscribed! both of your channels are amazing & provide great think-piece videos that are so informative. keep it up!

    • @underskinYT
      @underskinYT  ปีที่แล้ว +1

      Its so annoying that international travel is so ridiculously expensive, it puts me off of buying from so many smaller companies across seas, very frustrating!
      Thank you so much for subscribing to both, Im truly so glad you enjoy the content 🥰

  • @asb4777
    @asb4777 ปีที่แล้ว +2

    My issue is several times my order was wrong. And instead of giving refund they offer credit. Which means I have to keep buying in order to use credit. It’s frustrating. I just want a correct order and lately it’s been hard to get that. Customer Service is lacking and quality control of orders been not great lately.

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Oh thats so frustrating! And i hear they dont have a good CS line either

  • @azborderlands
    @azborderlands ปีที่แล้ว +4

    It’s Colourpop that made me LOVE applying eyeshadow. I went through my younger years without it, but now it’s my thing. Now I see they’re in Target? I hope they don’t get too commercial.

    • @underskinYT
      @underskinYT  ปีที่แล้ว +4

      I see nothing wrong with having target as a stockist, as long as the quality is still good (which I know isnt always the case) 🤷🏼‍♂️

  • @aimeekitty
    @aimeekitty ปีที่แล้ว +9

    Imho they are flooding the market and I feel like they don’t care. But the average consumer doesn’t care either. I’ve stopped buying them. I don’t need new eyeshadow that often. I’d rather pay more for a higher quality eyeshadow with less kitsch.

    • @underskinYT
      @underskinYT  ปีที่แล้ว +2

      I think it also makes it hard for creators to keep up too, like it must be exhausting trying to review aaaaalllllll of their new releases

  • @JenniferSmilesNow
    @JenniferSmilesNow ปีที่แล้ว +1

    @7:33 the middle picture is Manny MUA’s collaboration with Makeup Geek. He was one of the first modern artists to pitch a red eyeshadow.

  • @christyannie83
    @christyannie83 ปีที่แล้ว +6

    Great video! I love colourpop, their quality is getting better and better. The price point can’t be beat. And every brand has or will have some kind of scandal- that’s life. I will always buy from colourpop. And one thing you can say about them- you’ll never get bored with them!! Thanks for the insight!

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      I think they’re able to continue because they have such devoted fans, like yourself I do hope that they can slow down their quantity of new products, but you are completely right you cannot say that they’re boring

  • @Cezz00429
    @Cezz00429 ปีที่แล้ว +10

    I like Colourpop because they are affordable and yet they still do sales on every holidays which is nice. I do buy their new collection when I like it.

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Im so glad you found a brand you love, I hope they update their branding to make it more updated

  • @Shellovesmake
    @Shellovesmake ปีที่แล้ว +2

    this video is so professional! can't wait to see how big this channel gets. you deserve a lot!!!

    • @underskinYT
      @underskinYT  ปีที่แล้ว +1

      Thank you so much, that’s so kind

  • @susanmenn5016
    @susanmenn5016 ปีที่แล้ว +8

    As long as they keep the quality of their makeup, they will stick around for years to come. More so now during this economy because people would rather spend money on affordable quality makeup as opposed to higher end. At least that is the case with me. I love ColourPop and hope they are in it for the long haul.

    • @underskinYT
      @underskinYT  ปีที่แล้ว +2

      Esp with the impending recession

  • @ohyeagirl1111
    @ohyeagirl1111 ปีที่แล้ว +12

    You should do the rise of ELF

    • @underskinYT
      @underskinYT  ปีที่แล้ว +5

      Definitely on my list! Im already working on the next one ^^

    • @lifeofatruckerswife
      @lifeofatruckerswife ปีที่แล้ว +4

      Yeeeesssss!!!!! It's amazing how far elf has come. I remember seeing elf brushes on a small rack at a discount store close to my house years ago...all of them .99...now their everywhere...so cool to see them blow up, and keep prices low

  • @journeemj
    @journeemj ปีที่แล้ว +2

    I love this series I would love to see a video on tarte Ive tried to watch a few videos about them here on TH-cam but I like the thorough documentary style that you do these videos in.

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      That’s a great suggestion, I’ve got the next few videos planned, but I’m very much looking for suggestions for after that, so thank you

  • @AngelissimaASMR
    @AngelissimaASMR ปีที่แล้ว +4

    It's just too much. We are all overwhelmed with too much. So many of us are pushing back on all of the unnecessary excess in life

    • @underskinYT
      @underskinYT  ปีที่แล้ว +2

      I think this is why so many people moved over to skincare where it feels much more slow paced

    • @AngelissimaASMR
      @AngelissimaASMR ปีที่แล้ว +1

      @@underskinYT yes great point, I agree!

  • @babymeow13
    @babymeow13 ปีที่แล้ว

    Im so happy YT recommend you!! Just curious if you'll ever be doing deeper dives, i could totally watch 40+ min vids on this type of content!

    • @underskinYT
      @underskinYT  ปีที่แล้ว +1

      Maybe one day, I can start making super long content🤠

  • @rootsm3
    @rootsm3 ปีที่แล้ว +4

    Thank you for being the brave soul to dive into these companies. I always thought this would be a great idea.

    • @underskinYT
      @underskinYT  ปีที่แล้ว +1

      I adooooore business deep dives, the way they plan all their inner workings is so interestng to me, I had no idea other people would like it as much

  • @BooktokbyMaryam
    @BooktokbyMaryam ปีที่แล้ว +10

    The observation is so on point. PS: I love Colourpop🥺🫶🏻

    • @underskinYT
      @underskinYT  ปีที่แล้ว +1

      Im so glad you enjoyed, thank you for commenting!

    • @WillSing4TP
      @WillSing4TP ปีที่แล้ว +1

      I adore ColourPop, & I'm 59.😁

    • @lifeofatruckerswife
      @lifeofatruckerswife ปีที่แล้ว +1

      @@WillSing4TP I'm 44...fixing to turn 45...and I LOVE colorpop...the price point and quality is so good...I can get the same looks as high-end makeup for so much cheaper. Hopefully colorpop can keep going strong

    • @WillSing4TP
      @WillSing4TP ปีที่แล้ว +1

      @@lifeofatruckerswife I am with you 100%.😎 In fact, I splurged & bought their new hair tint & conditioner (in Chestnut). AND the matching Chestnut eyeshadow quad, colored gel eyeliner, & colored mascara. I can't wait to play!😛

    • @lifeofatruckerswife
      @lifeofatruckerswife ปีที่แล้ว +1

      @@WillSing4TP I didn't know they have hair stuff...definitely gonna check it out...enjoy

  • @VK-ro1qb
    @VK-ro1qb ปีที่แล้ว +1

    You are a very good narrator and have the ability to hold the interest of your viewers. Keep up the good work. ♡

    • @underskinYT
      @underskinYT  ปีที่แล้ว +1

      Thank you so much!! Hopefully 2023 is the year of growth for me 💪💪

    • @SouthernBelleReviews
      @SouthernBelleReviews 9 หลายเดือนก่อน +1

      Her voice honestly puts me to sleep 😢

  • @hackerman2116
    @hackerman2116 ปีที่แล้ว +3

    I used to love Colorpop but at the rate launch products and sometimes it’s feels like they aren’t really launching anything new or exciting anymore. Same color stories just different packaging. I still use Colorpop products but not as much as I did three or four years ago.

    • @underskinYT
      @underskinYT  ปีที่แล้ว +1

      Plus when there are so many releases, it’s exciting to get excited about each individual one, because it’s tiring

  • @mayramc7070
    @mayramc7070 ปีที่แล้ว +1

    Im really excited for you channel! Keep it going, so informative and entertaining ❤

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Thank you so much 💕💕

  • @YolandaEzeagwu
    @YolandaEzeagwu ปีที่แล้ว +4

    I love Colourpop and I love their skincare line, FourthRay Beauty even more. Their price point is totally up my alley. I'm just tired of their overwhelming and totally unnecessary launches. They are so redundant at this point. I've even unfollowed them on IG but I'll continue to buy my staples from their skincare line as I don't wear makeup that much anymore.

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Is fourthray colourpop or is it under seed?

    • @YolandaEzeagwu
      @YolandaEzeagwu ปีที่แล้ว

      @@underskinYTFourth Ray is Colourpop's skincare line

  • @monicabarajas5516
    @monicabarajas5516 ปีที่แล้ว +1

    I agree that they have too many products. I was actually on their website on Black Friday and I wanted to buy a few things but I noticed that there was page after page of literally the same products but different packaging… eventually i got overwhelmed and bought nothing.

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      And that’s on bad retailing

  • @flawlesshoney
    @flawlesshoney ปีที่แล้ว +2

    My FAV was “POPPIN” - they need to bring that back

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Barbie movie vibes f or sureeee

  • @unfilteredover5072
    @unfilteredover5072 ปีที่แล้ว +5

    If ColourPop doesn't keep up by continually innovating better performing formulas, skin improving ingredients and eco friendly packaging, it will fall behind amazing drugstore competitors like Essence, Elf, LA Girl and NYX. I also feel the fatigue with multiple launches and random collabs. What interests me, now that I have a decent makeup collection, are products that do new things demonstrated by reputable and creative makeup artists.

    • @underskinYT
      @underskinYT  ปีที่แล้ว +2

      The market got so saturated because of the make up boom in the 2010s, eventually the companies are goinng to have to either adapt to the new consumer demand for truly great products ir they risk dying out 🤷🏼‍♂️

  • @valib19
    @valib19 ปีที่แล้ว +3

    I personally love ColourPop because they have many products that are great and the price is really good too. The problem is them making limited products anymore, new launches every week, discontinuing some of their best products...

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Yes, it’s a fast way to lose trust in their brand by oversaturating their customers

  • @hotpink000
    @hotpink000 ปีที่แล้ว +1

    this is so good. please continue making more of these.

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Thank you so much I’m currently working on the next one as we speak, just getting the script perfect

  • @forevercandace714
    @forevercandace714 ปีที่แล้ว +1

    Binging this channel!! Love your work thank you!!! 🤍

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      I’m so glad that you enjoy, sorry there’s not a lot to binge as of yet 🥺

  • @maiden411
    @maiden411 ปีที่แล้ว +5

    I don’t know why Colourpop is so popular. They’ve steadily raised their prices over the last 18 months, while quality and creativity have declined. If you own 3 of their palettes, you’ll never need to to buy another, because every palette has the same brown, peach, pink purple and gold shades. I’d rather buy 1 excellent quality palette at a higher price point than waste my money on 5 Colourpop palettes

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Was it dolly or someone else that said we were too poor to buy anything cheap?

  • @shbjee
    @shbjee ปีที่แล้ว +1

    I would love to see more videos like these! such great reporting.

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Thank you so much! I cant wait to make more too 😇

  • @khushkosmos
    @khushkosmos ปีที่แล้ว +2

    I just hope colourpop launches in India because the customs on makeup/Skincare is so terribly high, there should be some pop up store, or it should be available on Nykaa (beauty app in India)

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Oh thats so frustratinggg

  • @lindacastle1961
    @lindacastle1961 ปีที่แล้ว +1

    As a Canadian, the only way to purchase ColourPop is through online shopping. Ultra is not available in Canada & Sephora stopped selling the product. Buying from an American site becomes too expensive when shipping, taxes and duty are factored in. It’s unfortunate that we in Canada don’t have the opportunities to purchase ColourPop in store. 16:53

    • @underskinYT
      @underskinYT  ปีที่แล้ว +1

      As a brit I can understand this so completely, back in the day before everything was free shipping, having the shipping cost plus the tax cost plus sometimes a customs cost, it was a nightmare to buy anything from America

    • @azborderlands
      @azborderlands ปีที่แล้ว

      As an American living in England, I wish Colourpop was readily available here. I’m hitting pan on all the pallets I brought with me.

  • @Ninjaned
    @Ninjaned ปีที่แล้ว +1

    Their lip stuff & bigger eyeshadow palettes are in such demand in India & sold mostly via resellers.. truly a shame they dont see that market!

    • @underskinYT
      @underskinYT  ปีที่แล้ว +1

      It could be to do with import laws?

  • @amberm735
    @amberm735 ปีที่แล้ว +9

    I’ve never watched a video like this before and it’s super interesting! Just a little note: Those little 5 pan eyeshadow palettes are actually Wet ‘n Wild.

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Oh which ones? Can I ask for a timestamp please 🙏

    • @cassafrassy
      @cassafrassy ปีที่แล้ว +1

      4:46, bottom right.❤️

  • @handsoaphandsoap
    @handsoaphandsoap ปีที่แล้ว +4

    I think we’re seeing the beginning of changes within the company as I’m noticing their releases have been somewhat slowing down compared to the past two years and the same goes for the rise in quality of their products. Where they used to release 2 or more collections a week, it’s starting to become just one per week or they might even skip a week here and there these past few months and the products they have been dropping get consistently good reviews. I think they had a few bad launches that forced them to reevaluate their business model, that NBA collection no one wanted certainly comes to mind (the palettes are constantly up for sale, pretty much every time I check the website). Hopefully their production slows down even more and the focus on quality becomes their main priority and it’d be great to see them change into more eco-friendly packaging as well.

    • @underskinYT
      @underskinYT  ปีที่แล้ว +1

      Yeah I think so too, its definitely on the right path. I think a revranding will help them regain some of the credibility that has been lost over that time

    • @abbybush4875
      @abbybush4875 ปีที่แล้ว

      I've been noticing that, too. I remember when they launched the teaser for the NBA collab, everyone was guessing Disney princesses because the colors were the same.
      I've also noticed that many of the new launches have been different things than just make up. Or they've been smaller collections.

    • @handsoaphandsoap
      @handsoaphandsoap ปีที่แล้ว

      @@abbybush4875 Yeah, definitely seems like they're branching out more to other products like the hair dyes they dropped the other day

  • @MODELBODYINTL
    @MODELBODYINTL ปีที่แล้ว +5

    Your channel is going to blow up 👏🏼👏🏼❤️❤️

    • @underskinYT
      @underskinYT  ปีที่แล้ว +1

      I very much hope so 😇

  • @moriganna67ify
    @moriganna67ify ปีที่แล้ว +4

    I love love Colourpop and have purchased so many singles and Monochramatics, and other eyeshadow palettes. Please do changed that annoying plastic palettes. I prefer the cardboard better.

    • @underskinYT
      @underskinYT  ปีที่แล้ว +1

      Or at least make it reusable

  • @geewizlana
    @geewizlana ปีที่แล้ว +2

    I went from purchasing at least 6 times a year, to once a year. When the shipping doubled, it was no longer worth the wait of free shipping.
    Also, their product quality has gone down. Everything has to be a limited edition collab these days, and changing the pan shapes/sizes is annoying. I'm not really interested anymore.

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Would you come back if they rebranded and changed up the packaging?

    • @geewizlana
      @geewizlana ปีที่แล้ว

      @@underskinYT I would need their shipping to go back down to a reasonable amount, and also the pans go back to the way they were. One of the best parts about their magnetic pans was the ability to customize your own palette. But now, you can do that with 2021+ releases.

  • @keeneyeaven5216
    @keeneyeaven5216 ปีที่แล้ว +2

    I had an issue with some of their lipsticks. Looked just like the issues with Jaclyn Hill lipsticks.

    • @underskinYT
      @underskinYT  ปีที่แล้ว +1

      Hairs? 🤣😂

    • @keeneyeaven5216
      @keeneyeaven5216 ปีที่แล้ว +2

      Yass! I was like WTF is that. I'm also concerned there's no date after opening on any of their products.

  • @stefanoassef5629
    @stefanoassef5629 ปีที่แล้ว +1

    I love yoyr videos! Could you please talk about Huda Beauty?

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      I have the next few videos planned, but I am looking for recommendations for after that, so thank you

  • @kreiselsina
    @kreiselsina ปีที่แล้ว +3

    Please make a video about urban decay! 💋💄

  • @romitasherlina9482
    @romitasherlina9482 ปีที่แล้ว +3

    I have been using colourpop since the very beginning when all their matte lipsticks were 5$ and I loved that! I love their matte lipsticks but they’re discounted
    Their eyeshadow has terrible quality!! No pigmentation at all and so much fall out!!

    • @underskinYT
      @underskinYT  ปีที่แล้ว +1

      its such a shame that the products simply arent consistent

  • @raae9310
    @raae9310 ปีที่แล้ว

    My first experience with ColourPop was when I built my own eyeshadow palette (large) and my order arrived with a few pans missing. Their process was for me to take a pic of the shades received and cross-reference the invoice to prove what was missing. That process might have changed but ooookkkay. I hardly use that palette since the quality was okay but not the cow jumped over the moon exciting since I have a major addiction to color and makeup.

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Thats a real shame, its so frustrating when you dont get what you ordered

  • @delia_watercolors
    @delia_watercolors ปีที่แล้ว +1

    ColourPop discontinues really great products, and they make so many poor products. If I like something, I need to purchase more than one in fear of ColourPop disconting it. And, I waste money trying subpar profucts trying to find a diamond in the rough.
    I placed a large order with them pre-pandemic and the eyeshadow was low quality- not enough pigment and chalky. It was so bad, I swore myself off the brand.
    I fear the brand needs a major overhaul

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Oh damn thats sucb a shame that you had suxh a bad exp with their product, im so sorry

  • @onecuet
    @onecuet ปีที่แล้ว +1

    ColourPop pricing is another issue. The Yes Please palette orig sold for $12. Now a 12 pan palette sells for $22-$24. What iced to be affordable is getting more expensive.

    • @underskinYT
      @underskinYT  ปีที่แล้ว +1

      The price increases have really got on peoples nerves definitely, esp with the quality not improving with it

  • @lindacastle1961
    @lindacastle1961 ปีที่แล้ว

    As a Canadian, the only way to purchase ColourPop is through online shopping. Ultra is not available in Canada & Sephora stopped selling the product. Buying from an American site becomes too expensive when shipping, taxes and duty are factored in. It’s unfortunate that we in Canada don’t have the opportunities to purchase ColourPop in store.

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      As a Brit, I always hated buying anything online back in the day, because, without that free shipping, the taxes and the shipping was always a nightmare

  • @jennbunny7078
    @jennbunny7078 ปีที่แล้ว

    Currently in grad school and oof you know your marketing! More, please

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Ive always loved marketing/ branding all that stuff, I got a degree in it but ended up not liking working in the industry much, so I always kept it as a hobby 😇

  • @anonanoo
    @anonanoo ปีที่แล้ว +1

    just wish they’d bring back big palette launches from the past, like Kathleen Lights, etc

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      I mean, considering people routinely ask for this, doing reruns is probably the best use of their factories at the moment, no?

  • @venusbby
    @venusbby ปีที่แล้ว +1

    I feel that I've discovered the MagnatesMedia and ColdFusion of beauty, good content

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      I feel so silly, I hadn’t heard of these people, so I just search them now, half a mil and 3 point something million?! That’s such an incredibly nice comparison considering I just started the channel a week ago 😂

  • @lesliehahn4056
    @lesliehahn4056 ปีที่แล้ว +1

    Really appreciate and enjoy your content!

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Thank you so much 🥰

  • @mothgirlx6707
    @mothgirlx6707 ปีที่แล้ว +1

    I used to buy a lot of ColourPop, but with currency inflation, limited product availability, and the PR/sponsoring of influencers they’ve associated with in the past year have kinda put me off.

    • @underskinYT
      @underskinYT  ปีที่แล้ว +1

      As long as the old stuff is still going 😶‍🌫️

    • @SouthernBelleReviews
      @SouthernBelleReviews 9 หลายเดือนก่อน +2

      I can't stand influencers. Meanwhile I'm over here working my ass off with less than 1k subscribers invisible on this platform.

  • @keajaalexander5429
    @keajaalexander5429 ปีที่แล้ว +4

    I love these videos plz do moreee ❤

  • @kdiebeucijdwhwu
    @kdiebeucijdwhwu ปีที่แล้ว

    Amazing video I think I just found a new channel to obsess over ❤

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Thank you so much 🙏🙏

  • @CitlalliVillegas
    @CitlalliVillegas 11 หลายเดือนก่อน +1

    I’m from Oxnard, where the factories from Colourpop and Spatz Laboratories are located. They hire mostly minority woman, some of whom don’t speak English, and treat them like absolute shit. My aunt worked there for a while and she stopped for the sake of her mental health. They treat you like a machine, not a human. They yell at you if you don’t work fast enough, and demand the impossible. After hearing all the crap she and other women went through working there I couldn’t bring myself to buy their products anymore even if I liked them.

    • @underskinYT
      @underskinYT  11 หลายเดือนก่อน +1

      Unfortunately this is horribly prevalent in all kinds of manufacturing. If you want to just be horrified, I really recommend Fashionopolis by Dana Thomas. Im half way through now and Im so furious how common this type of treatment is. Im sorry your family went through this, genuinely. Noone should have to 💕

    • @SouthernBelleReviews
      @SouthernBelleReviews 9 หลายเดือนก่อน +1

      Now this is something that needs to be shared!!!!

  • @linzbelle
    @linzbelle ปีที่แล้ว

    The first photo show the swamp queen palette, is a collab Grav3yardgrl did with Tarte. The Manny MUA pallette is a collab with MUG. The quads the left are wet N' Wild. ???? The company is seed beauty.

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      They were examples of TH-camr Collabs, not specifically examples of ColourPop, TH-camr collabs 🫰

  • @kait_herring
    @kait_herring ปีที่แล้ว +1

    I do love CP and I think they do collections really well for the most part. I just wish they would slow down with the launches.. it’s getting to be too much.

    • @underskinYT
      @underskinYT  ปีที่แล้ว +1

      Customer fatigue is a real thing 🤷

  • @enriquecarrillo2978
    @enriquecarrillo2978 ปีที่แล้ว +1

    There are many items that came out that were so cute but only one time only. I really wish they had a fan fave collection or something. They have good makeup but such bad ways so selling it

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Oh, that would be so good, a fan favourite collection before a vibrant, I think that would be viral

  • @supriyarm
    @supriyarm ปีที่แล้ว +1

    Informative & thought provoking !

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Im so glad you enjoyed, thank you so much

  • @victoriawashington565
    @victoriawashington565 ปีที่แล้ว +2

    I for one stopped purchasing Colourpop a long time ago because they have been launching products way too much to the point where I found it overrated and played out! I loved Colourpop when they first began but now, I'm all about skincare, self care and mental health ✨️ What irritated me was that Colourpop's product prices rose up and I got turned off

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      I think thats what happened to a lot of peopel. Life got stressful and we didnt need hyper products anymore, I think Ill probably do skincare brands on this channel too in not too far in the future, you have any favourites youd like to see?

  • @TechieTexan
    @TechieTexan ปีที่แล้ว +2

    I appreciate the price point and quality of ColourPop in the beginning when they first launched and I enjoyed their products. However, I hardly buy it anymore because most of my favorite colors in their stable line of products have been discontinued, I'm fatigued in seeing way too many launches that it is very dizzying and it discourages me to purchase because I may love the product, but it gives me the notion that I "have to buy it before it's gone" mentality and I hate feeling that way. Lately, the quality isn't as good as it once was. They have made their mistakes in the past but they also listen to their customers as well. So, to ColourPop, I doubt someone from the brand will see this, but if you want to continue to keep my interest, please stop with the multiple releases; it is way too much. Quality over Quantity. Minimize discontinuing so many products too!

    • @underskinYT
      @underskinYT  ปีที่แล้ว +1

      And quite frankly, when there’s too much to buy half the audience can’t afford to. Especially as we’re going into recession next year 🤷🏼‍♂️

  • @jsimpson4858
    @jsimpson4858 ปีที่แล้ว +1

    I love colourpop! Since 2016!!!! Easy trick to get all releases is wait till at the end of the month or wait for big sales. I mean BIG sales! And BUY ONLY the colors you want to wear every time! If you want same color eyeshadows that been in the market like forever like over 3 decades. Go to other brands that like to keep same colors and have loyal costumers.

    • @underskinYT
      @underskinYT  ปีที่แล้ว +2

      I think the problem is that people came to rely on the products, and then when they came back to them they were gone, they just lose trust that way

    • @macymiller3417
      @macymiller3417 ปีที่แล้ว

      A lot of us do only choose what we want to use all the time and then we run out.. come back and its gone! Can’t repurchase our faves

  • @luziferalright7221
    @luziferalright7221 ปีที่แล้ว

    I'm glad someone is talking about this

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Im glad people enjoy the content 🥰

  • @RiotXAidyn
    @RiotXAidyn ปีที่แล้ว +1

    i really miss their ultra satin lips and i wish they could bring them back

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Ngl had to google that one, but woah did it take me down the whole matte make up trend rabbit hole 🤣

    • @ellienomaly
      @ellienomaly ปีที่แล้ว

      me too! i had it in 'stud' and it was so so creamy and pigmented and comfortable to wear. absolutely hated the ultra matte lipstick though, super drying and peeled off my lips after a couple of hours.

  • @kashmirichai123
    @kashmirichai123 ปีที่แล้ว +1

    can u do a video on bite beauty and becca, both brands shut down post covid

    • @underskinYT
      @underskinYT  ปีที่แล้ว +1

      I actually almost started a becca brand video for the next next one (for July), but it had been done so many times so I have been trying to decide on a brand thats not been covered before by another YTuber, which is apparently not easy at all 😂

  • @freyamariano106
    @freyamariano106 ปีที่แล้ว

    Fabulous content. And great voice . You are gonna go super far! 🎉
    Edited to add: I would absolutely love your take on the Balenciaga issue. From a business perspective, I find it absolutely baffling. Maybe on your sister channel?

    • @underskinYT
      @underskinYT  ปีที่แล้ว +2

      Thank you so much I’m so glad you enjoyed, I actually have a video already on Balenciaga on my fashion channel, it doesn’t go up to the recent scandal, but it will give you insight into how they let this kind of controversy happen.

    • @freyamariano106
      @freyamariano106 ปีที่แล้ว

      @@underskinYT I will definitely check it out!

  • @adriennegrammer
    @adriennegrammer 3 หลายเดือนก่อน

    They have the most amazing eyeshadows. Wedding day style palettes !!

  • @Erens.fulltime.attorney
    @Erens.fulltime.attorney ปีที่แล้ว +2

    Colourpop quality has gone down SO BADLY. I have been buying their products a few times every year since 2016 and it just kept getting worse and worse every year :/ after my very recent purchase in February this year, I stopped buying their products or even considering them.

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      It’s really such a shame that so many people seem to agree on this, especially considering they run their own production line, it seems much more like a choice that the quality has gone downhill, because they have total control over that

    • @KagomeYasha023
      @KagomeYasha023 ปีที่แล้ว

      Yeah I stopped buying from them around 3-4 years ago cause I noticed quality was going down down down

  • @alexandravanketeler4451
    @alexandravanketeler4451 ปีที่แล้ว +1

    This is a brand made for the US, period! I bought it once, a rather large amount of products. It took 3 months to reach Portugal...it was ridiculous. So, although they were very good, especially love my custom made eye shadow palette, I never bought anything again. And with the new European tax laws, 3 months waiting plus custom taxes...hell no! It's too much of a bother!

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Is there any better buying from the UK store?

  • @-lon1823
    @-lon1823 ปีที่แล้ว +1

    I loveeee ColourPop. Great formulas, nice color and texture variety and great price point.

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      I’m glad they have such a loyal fan base, because they’ve worked so hard to get the company to where it is, they really deserve to see it succeed even more

  • @mompreneurlife
    @mompreneurlife ปีที่แล้ว +2

    ❤honestly i have never heard of this makeup before. it's a bit too colorful for me; however, i understand its "poppy" appeal. sorry to hear that the successful brand has fallen. ❤

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      Colourful make up was very of its time I think. I don’t think there is as much of a market for it now as there is for beige make up

  • @wordsbygemm
    @wordsbygemm ปีที่แล้ว

    I learnt so much from watching this! I think their business model is really interesting and much easier to do because they started with a lab . Their lack of sustainability and fast approach isn't great but I don't think we're in a period where that would be enough to stop people buying from them. People don't tend to mind if the quality is hit and miss when the product is cheap because it's easy for them to just try something else. I think the fact that they have constant new product launches really cheapens the brand and I don't think it's a good long-term approach however when compared with fast fashion brands constant new products is never really an issue. And maybe despite the criticisms because people are still buying from them and they have a growing customer base, since they're not seeing a negative impact on profit then they don't think it's worth changing yet.

    • @underskinYT
      @underskinYT  ปีที่แล้ว +1

      I think it was Laura, that said if you want to try a new shade of lipstick, you’re not going to pay the big brand prices, but you’ll try it for $6. And I feel like that is exactly what you’re saying, and it’s so true.

  • @rosevanguard
    @rosevanguard ปีที่แล้ว +1

    Whatever I love colour pop. Their eye shadows and quality never fail me for the price point. Some other products outside of their eye shadows and blush are hit or miss.

    • @underskinYT
      @underskinYT  ปีที่แล้ว

      I think thats why if/when they do revrand they will be extremely successful once again