The Rise and Potential Fall of Jeffree Star Cosmetics
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- เผยแพร่เมื่อ 25 มี.ค. 2023
- Jeffree Star Cosmetics has become arguably the largest influencer brands ever. From its early days of just three initial liquid lipsticks, to the money mountain it creates now, theyve grown an incredible business. But theyve done so through countless scandals that have, on multiple occaisions, almost caused the end of the company. And yet, it doesnt seem like their affinity for scandals will slow down any time soon
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I was a professional makeup artist- and Jeffree knows his makeup. Genuinely, his formulations are above average for their prices. Jeffree used to be a makeup artist so it’s not that surprising. And he’s quite creative, so the colours are always so fun.
I don’t use his products for ethical reasons, but damn I miss them. A lot of his “brutal honest” reviews were very also genuinely fair takes. That’s how he earned their trust 🤷🏻♀️ he’s good at what he does. Made a lot of mistakes as a person though.
This is a great summary of my entire video, I shouldve just recorded this 😂
The irony is that I thought he was one of the worst but it turns out he seems like the least bad of them.
that's exactly what i think
he's the r kelly of makeup
he's the worst person ever but that mf is talented
What did he do? To my knowledge, he just became vocal about his conservative viewpoints and used some derogatory language like 15 years ago.
I’ve always said that Jeffee Star and Trisha Paytas are two people that come to mind that understand the power of having a controversial brand . The key is to virtually start off with that brand image . It typically doesn’t work for those that have an intial clean cut image . By being a polarizing figure it virtually guarantee you won’t be cancelled or held accountable for your actions . This is because people expect that behavior from that individual after awhile . The problem in lies that this image has the ability to be complacent after a million cycles of this behavior . There is always another person that comes on the scene that is willing to do more . Then you see the Jeffree Star types trying to re-brand more clean cut . This typically doesn’t go over well because they alienate there loyal audience.This is typically why they go back to the controversial narrative .
Youre very right. If you *start* with that then thats how people see you and expect from you. Its hard to "fall" to that if you start that way
The thing about Jeffree that sets him apart from other influencers is that he has money and doesn't need to be bought off for favoring companies and their products. In addition, it also helps that he is brutally honest which in this day in age is refreshing to see someone be honest and not care about being "canceled"
Jeffree knows it too and feeds into it for sure
Thank you so much for cutting through the drama and delivering a solid analysis of Jeffree's company and marketing techniques. We do need brutally honest reviews of makeup and skincare products, and for fragrances too!
Thank you for watching. I tried to be as unbiased as I could be and as analytical as I could be without putting my own two cents in. I obviously have opinions about him and the company, but I dont know if my opinion is as helpful as I want to be with my videos. I would rather just provide all the information I can and allow the viewer to decide (which it seems like people are very divided from the comments)
I don’t think his brand is going anywhere, unless he chooses to end it
Which I dont think he will. But he could sell it on
Yeah, he is problematic ah. But the quality he puts into his products is undeniable. You can tell he didn't build his business entirely for money. It is something he has passion and attention to detail for. Other influencers don't seem to have the same dedication.
He can be a total asshat and good at makeup production at the same time.
But yeah, his past is down right nasty. But I know people who don't know much about Jeffrey the person, but know Star the brand.
And ur brand isn't going anywhere either it's just going to the trash like ur career
I just bought his strawberry collections wdym his brand is thriving right now! He even said it himself
Yeah he,s not going anywhere .
Def not a fan of Jeff nor am I his target audience but he was always in an interesting position as he has his own company. Apart from Tati, if he would get dropped by a another brand he could always rely on his own brand. He falls into the category of being a terrible person yet people still ride for him. Same category as Shane Dawson and Kanye West. However, when it comes to the products, he shares the same logic that people who own the products have, and that is the product is solid and can divorce them from the person. Very interesting topic.
He straddles both worlds really effortlessly I agree, its something that literally noone else has achieved in the space (though a few did for a while) so it makes it such an interesting case study
He has a partner who I believe owns more of the brand.
@@kaydiglawson7767 he had an angel invested and he was paid off.
@@RecoverArt_Ivan I had no idea Jefree bought him out
@@RecoverArt_Ivan just looked it up and Jeff Cohen still owns part of the company. Noone was bought out.
He's not going to fail..he definitely isn't selling makeup like he was. But the beauty community as a whole isn't doing good. He still make a ton, and his products are top teir
Yeah I dont expect him as a person to fail, his money is so well spread out that theres no way he will lose it. A very smart businessperson for sure
#jeffreestarisoverparty
@@simplypaul8681 good luck with that one 🤣
@@chaddebuff2299 it won't take long
@Simply Paul he will be wealthy for the rest of his life...he has wisely invested
Even thougg his Voldemort, you can't deny his genius in capitalizing on controversial and shock marketing techniques. Not to mention his PR shift with the Shane Doc that made people sympathize with him
Regardless of how one feels about a person, its worthwile to learn from what theyve done and how theyve done it
I swear the whole thing with Shane backfired on Shane himself more than anyone else.
I'll deny it. Mostly because I don't believe that he came up with the early strategies on his own. It seemed to be planned by experienced marketing professionals. This video didn't explore his team, and I think people need to know that no successful person runs on their own superpower. It feeds the idea that he's worthy adoration he probably didn't earn by being a supposed genius.
Please learn the difference between his and he's.
This video really is a breath of fresh air. It's very common to see people that either justify/deny his racist, terrible behavior because they like him and the makeup or they diminish his huge impact in the industry because of how he is as a person. The situation is more complicated and I think that you articulated it perfectly.
Not gonna lie, Jeffree is a paradox. Definitely a paradox.
Yes, hes a really difficult person. I enjoy his personality, his products and his videos, but the racism is tough for me even though I know its just him trying to get attention, wether he means it or not, its still racism
yes he manipulates the public into believing hes very sweet and generous but he deathly hates certain people, such as his competitors and completely sabotages them. Hes way too obsessed with himself and sex with straight men. Says hes bisexual but is obviously gay.
I mean I gotta say, Jeffree Star was the first queer person I really discovered in my own way when I was in the closet as a teenager. Fastforward to now and I can honestly say that his banana fetish moisturizer is probably my favorite bang for the buck moisturizer I've ever used. Controversy or not, dude knows how to make high quality products.
Yeah I was also in that feeling at that age too. I remember the internet being new in general and so finding other queer people. I didnt know about the offensiveness of his words (actually I dont rememeber any videos at all, just his pictures tbh) but it made me feel less alone. Its something thats very hard to describe to younger people I think, but in a way thats good because it means theyre less alone
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It's insane to me how compared to the likes of Tati and James Charles he's still getting a *massive* amounts of views per TH-cam video... I've no wise conclusions, I'm still in shock 😂😂
yeah I wouldn't mind either of their views tbh, I just hope I dont go through a friendship breakup like that, it mustve hurt a lot
@@underskinYT Same here, it's bad enough to go through it at all, but to go through it so publicly must have been hell. Many say that friendship breakups hurt more than romantic breakups after all.
His views have dropped significantly which is why he fled from TH-cam and tried to rebrand on Tik Tok. Gen Z likes to revisit the past, so everything he has done is gonna come up again sooner or later. SA allegations, racism, etc. He checks all boxes of being a horrible person and it has caught up to him by making his brand stagnant. Had he been able to stay decent, his company would have been valued at over a billion dollars by Estee Lauder. I'm guessing he's attempting damage control long enough to get it back to a sweet spot before selling it years from now.
I will forever feel ashamed for falling for his 2016 apology video. I really wanted to give him the benefit of the doubt because I was part of the dame scene in the mid 2000s and we really pushed how far we could shock the masses.
I am just glad my eyes opened up.
Its interestingn to see over time who stays with him and who leaves vs who joins for sure
oh well jeffrees back, these new beauty influnecers shouldnt have lied to tgeir customers.
@@_Beech do I sound like a give a flying fuck?
@@_Beech It’s not like people can’t choose who they want to support and with the quantity of beauty youtubers out there, you can definitely switch if you want to.
I feel extremely stupid because I believed Shane "documentary"...I was so naive
This was really interesting and I don’t understand why anyone would pushback on your video as it was balanced, neutral and more exploring his business model/history. I think the brand does really well due to the association on how “honest” his reviews are - in a beauty community with brand trips, excessive sponsorships, affiliate codes and questionable mascara advertising JS seems to resonate to his audience as not being easily swayed. I think he also had people later re-evaluate why they unfollowed over the Tati/JC situation afterwards when JC got in hot water himself. I also feel like more people buy JSC then they let on as they may not post it outright on IG but you can see some influencers share it in their stories, presenting a picture that some people don’t want the association but want the products. I’ve never followed him or bought the products but I it find the brands evolution interesting as a business.
Thank you, Im glad you saw through everything and got the unbiased aim of my video! I didnt get anywhere near as many negative or contrary comments as I expected actually, maybe because I was so purposely fair, but yes, unfortunately its very hard to trust influencers these days (esp in genres based on selling products) and so while that remains true, there will always be a space for someone people can trust to be brutally honest
Jake Paul is also a knuckle head but that forest incident happened with Logan Paul .
Did I say jake fml, I always get them mixed up, even when its right in the script I say the wrong name just out of habit. Thank you tho
Not so long ago, JS made a video trashing Hailey Baldwin’s skincare line. Regardless of how you feel about that situation with Selena and Hailey, you can tell it was very smart to jump to that wagon, taking the more popular side(which was obviously Selena), to try and get more public back as JS is well known for his brutal “honesty”. I can tell he would’ve had Hailey’s side if it had the most social “support”.
Yeah, he is certainly calculated when making his opinions on certain things clear. He seems to know how to play to the audiences opinions and biases, hes really an interesting person to watch because of it, I dont really know of another celebrity that navigates that realm as purposefully controversially and yet so successfully
I mean, i heard a lot of people slagging off her skincare line, and they can't all be wrong. It was a blatant cash grab on her side lmao. I don't like any of the three either, so im absolutely not defending jeffree but he can't be lying about every bad review he's given???
I'm a black woman, make up artist and make up instructor. Back when the controversy about him was at all time high I had gotten into a discussion with my students about how they felt about him. I was amazed at how pretty much they could overlook his racist nasty tendencies and his magnetism for chaos, because he had a good highlighter. People need to actually start standing for something and remembering that how you shape society is by how you vote with your dollar. I will never support him.
Its hard to be on that side of the conversation, its hard to remain composed and understanding when talking about those companies (Papa Johns, Chick-Fil-A, Samsung to an extent for me as a queer person) I cant imagine how often this type of thing happens to you being Black and a woman (Victoria Secret? 🙄), i hope this year really brings change for this, its not okay
Papa John’s? I had no idea they had ever been in controversy
Not to be that person but his products work extremely well on darker skin tones
@@manicpepsicola3431 ironically, sure ok. But with that said, lots of products do as well. I'll patron the companies that are either black owned or responsible & compitant enough to know better than leave a trail of hateful rhetoric. I encourage all to do the same.
@caitroseco6752 the founder was ousted because he was in a meeting using the N word. I could swear it was a meeting about racism/discrimination ironically. Google it, I think he did it multiple times. It was years ago, I heard the audio & vowed to never eat there (not that i ever have, but friends would urge me to).
He really has the heart and talent on what he is doing. Unlike many other influencers only want to do cashgrabber product as fast as possible
Yes, it doesnt at all seem like this was a cash grab for him. Theres a sense of uthenticity thats very hard to manufacture
@@underskinYT He is a rapist allegedly.
🙄
@@user-wg3sz9fr2z He is a rapist allegedly
i love that you make business and marketing analyses of beauty brands super interesting! keep up the great work ❤
Thank you so much! Im so glad you enjoy my content 💖💖💖
This is top notch! Thank you so much 💖💖💖 I had a blast watching this, very interesting points & views!
Thank you so much, Im glad you liked the video 🙏
I’m not ashamed to say it but his shadows and velour liquid lipsticks are all I will use simply because the quality, application and performance outdoes anything else I’ve ever tried. To me nothing can compare. But I have noticed on his website that if something is sold out it just doesn’t get restocked.
I think that’s because he doesn’t own the factories, he can’t print smaller runs of things as easily, so he kind of has to wait until there is a bit more demand for the product. I think this will change when he begins to invest in manufacturing facilities
@@underskinYT ah that would make sense. I think he’s getting ready to drop new products as well. I’m curious to see how fast he sells out now that he’s resurfaced and has everyone talking about him. People say his company is dying but half his website is sold out. Yes he has sales but he’s not trying to sell older products at full price. No reputable company would. There are still people out here that never jumped aboard the hate train.
@@jentlesites no it was absolutely a hate train just the same as what’s going on with Hailey Bieber. She did something stupid got called out and yet to this day the hate train is still going full speed and now her every move is being dissected picked apart and over analyzed to the point to where she can’t do anything or say anything without everyone throwing hate at her. 2 years later just like JS people will still hate her and say negative things about her no matter what she does. Cancel culture is a real thing and it’s progressively getting worse
Omg his concealer is so good!!!!
I think you forgot to mention price. His brand succeeds because it's good and affordable. There are lots of other brands that are just as good if not better, but they cost a lot more.
This is a great case study/documentary/profile study, good job ! I love it !
Thank you so much, Im so glad you enjoyed my video 💖
One thing about Jeffree Star that you touched on but left out is that he does have a very good sense for business, but also investments. In one of his first videos post breakup with Nate, Jeffree revealed that the house in Michigan they stayed in for a time was an investment property that was later sold for huge profit. There was also a drama channel that talked about Jeffree having extensive investments in property and the stock market that he had done really well in.
So even Jeffree Star Cosmetics collapses, Jeffree Star the person will still be wealthy and set for life. At this point he is basically untouchable.
Exactly, he used his money and invested it very very well, I don’t know who taught him how to, but he’s done exceptionally well. The way that he managed to diversify his income. It’s very impressive, and I wish it was more publicly known, because I think a lot of people could learn from How he did that
@@underskinYT Jeffree has mentioned before that during his music career he made some bad money decisions and had issues with the IRS. So, my guess is that when JSC started making profits Jeffree hired a financial advisor to help him.
You missed the part where kat von d suggested to JS he start his own make up company similar to hers and hooked him up with the people who made her company so huge. Without Kats initial success and her kind offer of her personal connections, JS would be nothing.
Did you get all that from her video about jeffree??? Because she is sus as fuck and cannot be trusted either. The woman's a straight nazi apologist.
YES completely agree with you
It‘s interesting to see how similar the debut of Kylie’s Cosmetics is to Jeffery’s beauty brand, he really did change the game. I also find it crazy how he so blatantly exploits his fanbase and constantly makes them their pledge allegiance through buying product. Supporting JS is more of a teams sport against the “woke” haters at this point, it’s a smart way to garner brand loyalty, I suppose.
Is almost the same as a large population of BTS fanbase, but done it differently. There's a group of them radicalizing themselves like a cult, then done awful shit like harassing others on social media just because you don't like them; however i have so far not read some of the members calling out that disgusted behaviour, this type of things are not meant to be named superficially, are meant to be straightforward; something korean bands culture and media training are based on.
Trying to make a particular point but beating around the bush as much as possible, finding a balance when sometimes there's none.
I just to give you your flowers for how well researched and knowledgeable you are. Especially with how you informed the audience on shock value marketing.
I dont think people understand just how groundbreaking that information is, cause it does such a good job at putting a term to a red flag we see in so many influencers. Influencers who cling onto shock value early on in their career so they can maintain an easily malleable and manipulated audience that can shield you from any repercussion. I actually want to make a video getting into the details of that and ill definitely be giving a huge shoutout to you and your video for inspiring me. You really just gave such a groundbreaking perspective on an issue i dont think anyone has noticed and you should be commended!
Thank you so much!
If you do a video on shock marketing, its history goes far further back than one may think. Yes, it grew to prominence in the 80s but way way before that it was used by circuses and ‘freak’ shows, cabinets of curiosities, newspapers etc. all to grab attention. It really only grew to prominence in the 80s because marketers realised they could harness it for attention for non exciting things. I recommend looking into the guerilla girls, united colours of benetton, diesel and all the many charities who all famously used shock marketing through the 80s and 90s as well because its super interesting history 🩵
@@underskinYT thank you for those references! Ill definitely be doing some research. Itll be super interesting to compare the origins of shock value marketing to how it influences the youtube influencer landscape today. Ive been binging your vids cause im going into cosmetology school and your vids have been amazing for the studying the makeup brands ill be using and promoting in the future for clients
Seeing those clips of Jeffree and Shane together brings back SO many memories for me. I was so excited every time an episode would drop! Ah #nostalgia
If seems so strange to watch it in hindsight now knowing all that happened
I really love the way you deliver information, it is backed up by metrics and facts; I also love the way you describe the business. Your videos are captivating even if I am not a fan of the brand you are covering, I will always watch
Thank you so much, I always try to get numbers where I can to concrete the history of the company. Its amazing how often numbers and opinions differ actually, so I think its very telling and important. Having that unbiased information, especially when it comes to brands that are controversial like Too Faced or Jeffree, I think is important even if only to allow everyone the ability to form their own opinions
@@underskinYT I 100% agree! When you work for any business you cannot escape the fact that numbers do not lie, they tell a deeper story outside of the drama, scandal and at time the name
Brilliant breakdowns and delivery
this was really great and i enjoyed the look into the BUSINESS and marketing. i learned a lot !😊
Thank you so much 🥰 Im glad you got it 💖
Yet another excellent expose. Thank you.
Thank you so much, Im glad you liked it 🙏🙏
Great video and analysis!! As a vile human being that I’ve learnt that he is and as much as I despise him, his business will never go anywhere. He’s a smart and calculated man, honestly it’s sad that people will still choose to idealise this man but it’s not surprising especially when there are die hard stans for Shane Dawson, Kanye West and so on. People will continue to fall for his reviews, his products and recommendations especially with the years he has now built his brand.
He gets cancelled? He’ll find a way to come back via marketing or trends.
A TikTok makeup reviewer gets called out? Fans will find a way to bring him back for his reviews.
It’s insane and honestly I admire him for that, but for my peace of mind, I’m never supporting this man again or watching any content about him.
I think you’ve hit the nail on the head, it’s definitely good to recognise when someone does something very well, even learn from what they did, but you don’t necessarily have to be supportive of that, buying into it, for example, in order to analyse it and learn from it, because he has made some amazing business moves, and that shouldn’t be denied
Nobody is falling for anything, though. I think the people who act holier than thou and boycott/cancel brands and people are really the ones 'falling' for the sheep mentality. I always ask this question to such people: do you know the political values and beliefs of the CEO of every single supermarket, restaurant, gas station etc that you shop for? If not, why don't you investigate every single company owner for every single company you spend money with? I PROMISE you that many, many CEOs of brands you give a ton of money to (even your local markets) are vile people too. But if you don't care then why cherry pick? Personally if I like, want or need something I'll buy it. I could not give one single fuck how good or bad a person the CEO or creator to whom my money goes, is. I need something, I get it. Period. I don't have to be friends with these people. For what it's worth, Jeffree is not racist so IDK why people think such bad things about him.
People can Call Jeffree whatever they want, but nobody can Deny that Hes a MARKETING GENIUS.
He's always been ahead of his time by a LOOOOONG shot
Genius might be a stretch, but he is incredibly effective at getting eyes onto his brand, thats undeniable
@@underskinYThe is a genius tho. He purposely did terrible things just to get a reaction which did fall back on him but look at this generation people will do anything now for clout. If that makes sense. Love your videos btw
@@alexanderbayarea I totally understand what you mean, but bringing shock marketing to cosmetics isn't particularly new, but bring that to social media was, for that I think you could argue he has genius qualities, but not for shock marketing, thats as old as time (love your comments too btw, you always make me think and I always enjoy the way you express your opinion
@@underskinYT thank you and no of course I mean he did it all on social media even back in his MySpace days. Because it had people talking. Now it probably wouldn’t work since people can see who’s real and a character ❤️
Thanks for a well-researched presentation. Very interesting.
Thank you so much Im glad you liked it 💕
One of the biggest reasons I have never liked Jeffree Star is on account of the first time I ever met him. I was living in Santa Cruz California and I have been doing makeup for a couple of girls that modeled for American apparel. They had American apparel underwear parties and because this was 2007 they got a lot of attention on Myspace and during one of their soirees I met Jeffree who was just starting to 'brand' himself. Despite the girls I knew having a decent amount of friends their parties were basically just 15 or 20 of us drinking wine in their back garden while listening to music. Despite the party being such a low key event Jeffree still acted like he was above everyone and constantly used the word relevant in order to, I don't know, try to seem important and more interesting. He was hella rude and belittled everyone. The clincher? I am pretty sure he was living in his car and doing favors for cash if you know what I mean. I've always hated bullies and one would think that with his current situation he'd be a little more modest but no, he has always been a jerk.
Thats a real shame to hear, but I cant say its a shocker. He has always wanted so desperately to be where he is now, it wouldnt have surprised me if he acted above everyone even when he had nothing
Hes an absolutely terrible person, but lets not be shaming people who feel they have to go to sex work for money, thats kind of a gross thing to shame someone for. Shame him for his heinous personality, by all means though, he's disgusting.
I feel as though you may have misunderstood my reasons for posting. I'm not shaming anyone who has ever made money doing sex work. I have been in the industry myself for nearly 20 years whether it be dancing, bartending at a nude show bar, providing make up services for adult film actresses etc. I have never been the type of person to shame anyone let alone shame someone for doing something I have done in order to keep my life in order.
My reason for explaining the situation Jeffree Star was in back then was because I was shocked that someone who came from nothing would ever dare to be so cruel to others. Not only has he been known to have participated in sex work in order to get by, he was also bullied in high school quite a bit. To have experience like that i find it quite shocking that in the last 15 years I've seen him become the one of the biggest online bullies.
He tears people apart for every single thing despite his own experiences and seems to call people out for things he was guilty of time and time again.
I'll never understand nor will I sit back and watch without loaning my two cents as bullying is something I can't tolerate. As for your comment, I know you are trying to stand up for those who you felt may have been offended but that wasn't what I wrote nor was it my intention.
So I'm a fan of JSC products, not necessarily Jeffree Star but I feel like it's important to point out that he has been very publicly clear that he does not consider himself non-binary. He can be quoted as saying "I am a man who enjoys make-up".
I used to watch Jeffree's TH-cam videos cause I thought he was entertaining in a bitchy but funny way, but stopped when the whole James Charles-Tati Westbrook drama blew up. After that whole drama, I can't watch any of his videos anymore. He just seems manipulative and toxic, and I sincerely believe manipulative and toxic people shouldn't be given any attention.
I am also not a huge fan of drama, it makes me anxious
His makeup is amazing. His liquid lipsticks and lipsticks are the best I have ever worn. His eyeshadows deliver long lasting color and quality. Mascara is amazing. Liquid eyeshadows and pigments last all day. Say what you want about him, his makeup is simply the best.
Seems to be the general consensus, that his make up is one of the very few brands that is consistently good, and it’s hard to give up despite if people don’t see eye to eye with him
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Well detailed informative video on the shady History rise and fall Jeffree Star Cosmetics
Thank you very much 🙌
Great work! Thanks for such a great video. ❤subscribed❤️
Thank you so much, Im so glad you enjoyed 🙌
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@naomi.cannibal being quoted here makes my heart jump in joy cos I see the impact you have, you're an Icon Naomi, thank you for your videos! + underskin, thank you for giving your thoughts and research for us to better sometimes understand this strange world! Love
naomi makes such great videos, I really enjoy what she does and her perspective
agree!!@@underskinYT thank you genuinely for your response!
Makeup and marketing w analysis? Instant subscribe
You know the way to my heart 🙌
The "Suicide Forest" wasn't Jake's scandal, it was Logan's.
Yeah I misspoke, I get them so easily mixed up
he has other bussinesses without make up. old dramas won't take him down. many tried to cancel him.. he doesn't give af
He has an incredibly diversified income source, that much is true, I don’t think he will ever lose his wealth at this point
Oh he gives a f*ck. You have to be when you are doing business. It is why he left youtube and is now primarily on tiktok.
Jeffree is a very smart and clever businessman. I personally don't think that the JSC empire is going to end anytime soon. First of all, Jeffree's fanbase is extremely loyal and faithful so I don't think that his brand or any of his other businesses are going to disappear or stop anytime soon cause his audience is going to support him and follow him no matter what. Not to mention that his products are actually really good and he's a pretty legit name and figure in the industry now so regardless of his reputation or past, I think that both his makeup and skin care lines are going to be okay in the future, as long as the quality of the product remains consistent, they should be just fine.
The only possible downfall of his empire in my opinion is the boredom or lack of interest of his community in his products which won't happen in my opinion cause they are so hardcore, or another major scandal that would eventually destroy his image and therefore his business which again it is very unlikely that something like this would happen considering how careful and quiet he's been lately especially regarding his image.
Yes, I really agree with everything you said, I don’t see his business or any of his businesses going anywhere anytime soon, because he has that incredibly loyal fan base that he has grown over the years. However, so did Kanye West, and through his public persona he has lost so much, and it doesn’t need to be as bad as his was for the celebrity to lose their customers faith, so it will always be a risk when he treads that thin line of controversy. I’m actually curious if he was to sell the name on, or sell the business on when he gets a bit older, will they have him out, like two-faced did, or will they try to deify him like Chanel did. I voice typed this, I’m sorry if there’s any mistakes
His makeup is very good quality and nicely presented!💖
I know that, for me, I decided to quit buying JS products because of two reasons: the liquid lips are not as good as they should be (they dry out in the tube way too fast) and I can't justify paying that much money for an eyeshadow palette that's full of circus-themed colors. I love the quality of the JS shadows, though. Every company has a dark side to some degree and every one of them is problematic in some way. I cannot stand JS as a person or a personality and can overlook that to a point. By the time you factor in that most of his products fall flat for me, it's not worth supporting his company.
I personally love colourful palettes, but its definitely a type of consumer that wears colour vs the type that wears browns
@@underskinYT I do too but there's difference in wearable color and palettes like psychedelic circus. I feel like everyone should have at least one like that in their arsenal though. Creativity is limited without it.
I love these videos.
Thank you so much! Im glad you do
Can you do a video about Morphe? The way they did their marketing back then was fascinating.
I have one!
th-cam.com/video/HUg1a-2GQP0/w-d-xo.html
Ahhh that's my comment!🤗🤩
Good answer!
If Jeffree Star is smart, he'll build JSC into a conglomerate like Estee Lauder!
It really made me think, made me consider exactly why he wouldnt sell and really, with the potential of the company and controversy of his name, it makes sense that he alone would be able to scale it
I doubt he can do that purely because he mostly relies on the novelty factor of his packaging and marketing around his persona and online life. It's still too niche to go fully overground. I imagine at some point he will end up selling the brand to a company who own other brands.
I think I have seen every Jeffree's video and have not wear a drop of make up in my life. I would love to see him shine again, love his content
I always say you dont have to buy to be a consumer. Media value is such a valuable thing for a company
I haven't finish the video, but i forgot how iconic is the Kim K snapchat getting her chest contoured 😍.
bldsaiufglsadfb;dlfu;ASDBF;LAKSDFH
Thank you for this very interesting vidéo! the way you connect the dots and the marketing technique is remarkably enlightening.
I used to be a (moderate) JSC customer and I enjoyed the good to great quality of most product and this sense of uniqueness that was not commun on that price tag. Unfortunately I was throw off my the multiple scandal and I do not plan on any future purchase.
Im glad you liked the video thank you, who do you shop from now?
@@underskinYT Hello UnderSkin. I shop mostly from independent business: Rephr (for Brushes) , Linda Hallberg (puff and other things) , Oden's Eye (Eye Shadows) , Lunar Beauty (Lip product) and for Luxury , I go Natasha Deanna and Pat McGrath. if I were in the US, I would try ColourPop (I'm France based)
Fun Fact , Luna Beauty is Own by Manny MUA that appear in the vidéo in the "Dramaggedon 1" part. Manny MUA also has an interesting trajectory with a defining change after the drama. It is almost an anti Jeffre Star now lol. He also have a very loyal customer base (much smaller than JSC thow) . the brand is very customer oriented (superb formulas, top customer service) beside the "influencer" side.
This was a great video
Thank you!
Great video
Tysm 💕
i still love jeffree. a mistake is learning and not implementing that behavior again. i choose to support him still and buy his products.
You said "Jake Paul" when talking about the suicide forest, when it was actually Logan Paul.
Even when the right name is written in the damn script, I always get them mixed up
@@underskinYT that's fair, I know tons of people get them mixed up. They're both awful anyway lol
Can you do one on American Apparel? Love love love your analysis
That'd probably go on my fashion channel tbh
Okay sorry! Wrong channel! I look forward to it! :) @@underskinYT
Very well structured video xxx subscribed
Thank you so much! Im so glad you enjoyed it 🙌
Great and informative video!
Thank you so much, Im glad you liked it
I have no idea that he had a band!
Yes! It was quite successful back in the day and was sogned by Akon (the same guy that signed Gaga)
He also has a song with Nicki Minaj
His store DID in fact just open!
🛍️🛍️🛍️🛍️🛍️
Times change and influencer brands are dying out and being overshadowed by celebrity brands like Fenti Beauty, Haus Labs, Rare Beauty etc that sticked around and did more than 3 products and disappeared when thinking of celebrity brands(Kesha Rose). Their management and teams are just way more colossal and owned by bigger companies than those of influencer brands. Also they have celebrity faces behind the brand that have teams behind the celebrity to avoid them from ruining their careers by not saying discriminating things or running around with swastika stars or ranting on instagram/twitter. Jeffree Star is trying hard playing money ping pong by releasing all these different brands and releases but eventually he has to face the reality when all of them just fail to bring in any profit. Creating a store in middle of Wyoming... why???
It’s a shame really, that influencer brands and celebrity brands seem to have the same kind of management, what we saw from R.E.M. really reminded me of that. I know there are a few that have much bigger conglomerates behind them, obviously Fenty. But for the most part, they seem to be coming from the same place of having a fan base and trying to sell something to them that they would use, and make up, it’s just a very easy segment to put your personal branding on, so it became popular, and obviously profitable. Celebrities and normal people are no different, I don’t doubt at all that most celebrities would have said and done things that could cancel their career, but, because they don’t share their lives as much as influencers, we will not know. Is it better the Devil you know? Or is it ignorance is bliss?
The store is to sell yak meat not cosmetics. Jeffree lives in Wyoming. He says it's for a simple life compared to Los Angeles. However many other multi millionaires have homes there too because of the lenient tax laws. If you have a home in Wyoming and claim it as your main residence then you don't have to pay so much tax on earnings .
9 months later JS brand is still tanking and hes getting into despicable drama
Its a constant up and down, I think he comes across really well in the podcasts hes been on
I just think his formulas are crap. I do have the orgy pallet and the black and grey monochromatic one. I like the orgy colors because they are basically colors of skin… and they are allll matte! But some colors are sooo patchy. But other than that I just don’t feel like he picks wearable colors, I don’t like the highlighters …. They are way too much.
Yeah, his company isnt known for wearable colours really, mostly very saturated or glittered, very 2010s colours and tones. I wonder if he will do more wearbale tones now that that kind of make up is more the trend
Every time I watch a makeup declutter video, the products by Jstar go unmentioned but the amount of his products seen speaks for itself.
Its good product, I dont think anyone is arguing against that
I live in Minnesota, so when the Conspiracy palette launched at Mall of America, I was there in line at 6 am. I waited for 7 hours, got my palette and proceeded to basically never use it because I was “saving” it (whatever that means!) Eventually I de-cluttered all of my Jeffree products.
Thats such a shame! Life is too short to save anything
He did call Jackie a Gorilla, I remember when the text messages were shown, he blocked Jackie and never apologized of course. His marketing ploys include starting drama and saying that other influencers have said or done things without adding names or proofs to keep people wondering who. He’s nasty overall, good products or not and a lot of his fanbase are wanna be Regina Georges. 😊
I really wish I could find the screenshots online to include, but I didn’t want to say something if I didn’t know it was true from my own research, but I don’t doubt it by how many people have said that
I am, unfortunately, old enough to remember Jeffree's behaviour back in the early/mid 00s as they happened and have never bought a product from his lines as a result. I'm not savvy enough to track down a lot of the things he said and did back then, but it was utterly irredeemable, even at a time when homophobia, misogyny, and racism were all still frequently used as the butt of jokes.
It's been absolutely wild to see him embraced so unwaveringly by younger millennials and gen z who by all accounts are the most anti-bigotry generations in human history. Alas.
Voldemort’s Androgyny palette and his velour lippies were innovative for its time. I show support with my dollar so nothing goes to his coffers , however his stuff was interesting in the day.
If only Jeffery had kept his mouth shut during his Shane pallette, gods..... loose lips sinking ships
That second pallet would have been huge for sure
You make fantastic videos 😊
Thank you so much 💖💖 Im so glad to know you enjoy them 💕 (its a lot of hearts, but I hope you enjoy them)
@@underskinYT Thank you my dear!! Great content! Love watching them!!
I genuinely think Jeffree Star is a man with talent. He made himself from nothing (for real) and then when he could finally launch his brand, you could see he was really good at doing make up but also, put relly decent quality products out there. I mean, No one ever had something terrible to say about the products ... like allergies, rashes, hairs on their lipsticks :v hahahaha He really put decent professional quality in the brand. NOW, I think he ruined all the legit talent he has with his involvement in DRAMA and several sh*tty attitudes he has had. It's sad srsly
I really agree that he is obviously a very talented person and clearly very intelligent, having taught himself the industry in a time before the internet was a full encyclopaedia and then having taught himself cosmetic chemistry, its quite amazing imo. But yeah, his plan for attention, which did the company so well in the early days is now their biggest liability, its a wonder what they can or will do about it
Honestly the liquid highlighter DID break me out but dammit it looks SO GOOD that I just wear it sparingly and anticipate giving my skin a break for a few days after 😂 it could also be due to my skin care regimen and other products I use, who knows. But his products all apply GORGEOUSLY
I just recently bought his supreme glosses and velvet trap lipsticks. The quality is unbeatable!! Love Jeffree
I think thats truly the reason his brnad has had such longevity. Just truly good product for a good price
You're problematic
I think you may have meant Logan Paul instead of Jake. He was the one with the unaliving scandal. I mean they’re both pretty deplorable as far as past actions are concerned but I didn’t see a pinned comment or anything in the description correcting it.
Yeah I definitely did, I cant be the only one that gets them constantly mixed up, even when their name is right there 😂
In cosmetics it has to be a great product or it will never survive idc who is behind it
for sure
A special thanks to, Cosmetic Group USA. And especially, Kat Von D.
Pretty much, yep, esp the drama with KVD really helped launch him more than most small brands
I still love Jeffree star always well amazing products congratulations on the opening of the new star, here is a ride or die fan dating back from 2016 on the other side of the world best Cosmetics ever,❤❤❤❤❤
Forever a fan of his!
I really love the quality of JS makeup but I just can't get over all of his personal issues.
Its really their double sided sword
Theres good and excelent makeup out there already. When he was in the peak indie brands were just starting, his quality cant even match indie companies who are innovating. JS needs a new development team that leave him out of the meetings. His taste for makeup is dated.
@@OYJluv i agree! I am so glad we have more indie makeups that are awesome right now. I am actually trying them one by one whenever there are sales as it is quite expensive to get them here in Canada.
I really like that he goes above and beyond for his products and makes a quality that no other brand is willing to do. Because he cut the middle man and directly ships to his customers he can do it. Nevertheless, his eyeshadow palettes have a very confusing color scheme which is also not suitable for everyday make-up. Therefore, I think the brand has to reach into other fields like more skincare.
Youre right about more nude and natural shades being popular at the moment, but I think itll come around again
As much as I don’t agree with some of his views or things he’s done. His products are fr so good!
Thats how so many people feel for sure
Imagine randomly meeting Jeffree in person and he's a really nice guy?
For no apparent reason I'm taking a break to listen to "Attention Whore" by Tove Lo.
BRB☆
he wouldn’t be.
Okay, firstly Tove Lo 👑 and I actually bet he would be very nice. Hes kept friends for a really long time, and he is clealry very charismatic. Its just wether you could trust him as a friend thatd be the thing for me
Ohh my Jeffree
The thing is that the brand is his but when people decide to cancel or boycott they are putting a lot of people's jobs at risk who work for the company, those people are not mega rich like JS and would be out of a job it it goes out of business.
not as optimistic as you about the future of this. look at his recent launches - the brand has lost its edge. the new products aren't good, inspiring, innovative, etc. he got lucky and made some good decisions which enabled him to ride the liquid lip and YT makeup waves, but i dont think jeffree is capable of reinventing himself/his brand as quickly as he needs to to save it
His fanbase is so extremely loyal though which I think will mean he can ride that until the next hit product. That and his diversified company can float each other if needed. Ill be interested to see what goes on with the brand from there
He used to hang around Dhavie Vanity. Yuck. So my Morphe brushes are collectible?
15:48 I'm so tired of ppl who only take issue with how ppl joke around once they're not friends.
Its fickle energy, its not giving
Jeffrey the person is so offensive, 🤮. He/she/they are so confrontational, negative, evil, mean spirited and kinda tacky. The products are so-so. But, why would you use those products, support a negative person like this? Time to do some good J.S.
That seems to be the general consensus. His products are good for their price point, but because hes just not a very kind person, its hard to support his company when you know so much of the profit will go into his pocket
In fact, Jeffrey originally created cream lipsticks - lip ammunition. But due to the growing demand and trend for liquid, long-lasting lipsticks, he decided to create a new product and launch it as a flagship
Oh I didnt realise that was his invention, how fascinating
@@underskinYT It wasn't his invention. There was already a Lime Crime brand before him, and he saw a trend in these liquid lipsticks, and launched his lipsticks instead of the previously planned ones, and was not mistaken - it created a trend
@@Vitaliy_Artamonov ah ha, that makes more sense definitely haha
Nothing last forever. If anyone is going to make it it's him.
I think so too, its the best bet America has for a lasting brand we have on the market today. Either them or Fenty imo
Jeffree star cosmetics is elite, regardless of how ppl feel about him his products are top tier and here to stay.
It seems thats really been a saving grace, its the main reason people are overlooking
At least he was always honest about products during revieiws where none of the other hoes then or now can do.
Thats definitely a major value that he brings for sure
Jeffree Star brand is pretty powerful and he's worth $800 million (Which he said on an NFL podcast) ... If his brand ever closes, I think it'll be up to him
Hes definitely well positioned and the diversification of his financial portfolio should help support the business if it is in need one day in the future
He looks like Gwen Stefani in the thumbnail.😍😍
He aint to hollaback girl
Never heard of him and weird this vid popped up on my page lol
As long as you enjoyed it 🤌
But the is Thing nobody talk about Star. In 2022 Star was guest on Logan Pauls Podcast IMPAULSIVE. Star said he lost his Virginity at the Age of 12 and the Fact that everybody in the Studio was okay with this Fact and some under age Viewer has now dirty Ideas is disturbing.
I've been a huge fan of Jeffree since MySpace days on my Top 8. We're all human & make mistakes which helps us evolve into better people. Love you Jeffree forever ! 🙋🏼♀️🙌🏻💖💖💖 Laya Bella
He made the same mistakes over & over again. It's just a cult at this point.
yikes. grow up.
The thing is, theyre not mistakes, they were never mistakes. Its repeated so it was intentional to get attention. Its just what got attention now vs then is no longer acceptable so its wether you as a consumer understand that and can forgive, or wether you take it as regardlessly intentional and cannot. Thats the personal choice here
The people that typically have this mindset are the people that it doesn’t affect. Explaining and excusing one’s behavior is not an apology. Repeatedly behaving in a way is not a mistake. I’ve never accidentally been vile. The fact that people think being a horrible human being was ever okay and we all “grow,” is wild to me. Like I said in a U.S. History class in college: “just because your ancestors didn’t consider my ancestors as human, didn’t mean they didn’t know that they were.” Just say you’re cool with it because it doesn’t affect you and move along.
All that pink. Mary Kay goes to Hell.
I think that due to the great formulations his brand would do just fine ragardless of cristicism or him selling it.
Sure, but because there is already so muhc make up, seemingly an endless amount, I think they need heavy marketing, as all brands do, in order to stand out from the crows
I just like watching Jeffrey videos. I buy what I like. Not what someone says.
Thats probably for the best
he has talent, but I think he'd be hard to know