Marty Cagan Launches New Book Transformed & Discusses Product Operating Model at Lean Product Meetup
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- เผยแพร่เมื่อ 18 มี.ค. 2024
- Marty Cagan Launches New Book Transformed & Discusses Product Operating Model at Lean Product Meetup on March 14, 2024.
About Marty Cagan
Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.
During his career, he has played the roles of the modern technology product organization. Marty is also the author of INSPIRED: How To Create Tech Products Customers Love, and EMPOWERED: Ordinary People, Extraordinary Products. Marty continues to inspire product teams and product leaders by being invited to speak at major conferences across the globe.
And in this talk, Marty talked about his new book TRANSFORMED: Moving to the Product Operating Model: This book is written for those driving change, including the senior company leaders―starting with the CEO―as well as the senior executives and stakeholders who need to collaborate with the product teams, the product leaders, the members of the product teams, and all those who either support or depend on these product teams.
Written by best-selling author Marty Cagan and his partners at the Silicon Valley Product Group, TRANSFORMED is filled with real-world examples and proven, practical advice from their decades of experience helping companies move to the product operating model.
You can find Marty on Twitter at @cagan
If you would like to see more videos like this check out the followings talks from past meetups:
▶ “Product is Hard” by Inspired Author Marty Cagan
• "Product is Hard" by I...
▶ "Product Strategy: The Missing Link" by Inspired Author Marty Cagan
• "Product Strategy: The...
▶ “Jobs to Be Done” by Tony Ulwick:
• "Jobs to Be Done" (JTB...
▶ "Crossing the Chasm" by Geoffrey Moore
• Crossing the Chasm by ...
▶ "How to Iterate & Improve Your Product with Rapid User Testing" by Dan Olsen
• Dan Olsen on How to It...
▶ "Mastering the Problem Space to Achieve Product-Market Fit" by Dan Olsen
• Mastering the Problem ...
▶ Jake Knapp about his new book “Make Time” :
• "Make Time" by Jake Kn...
▶ Using Data to Set Your Product Strategy by Justin Bauer, who is the VP of Product at Amplitude:
• Using Data to Set Your...
▶ For upcoming videos like this, subscribe to our channel:
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▶ Lean Product was founded by Dan Olsen dan-olsen.com.
▶ Learn more about Lean Product Meetups at meetup.com/lean-product
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Heck of a night- Thanks for setting that up Dan. Hope there are more companies interested in moving toward Marty's vision of empowered teams generating value through effective product management, engineering, designing.
Time codes:
0:00 Introduction
3:30 A few words about "Transformation" book
9:29 The Product Operating Model
15:25 3 Product Model Dimensions
16:39 1. How you decide which problems to solve?
19:53 2. How do you solve those problems?
26:37 3. How do you build solutions?
30:05 4 Product Model Core Competencies: Product Managers, Product Designers, Tech Leads and Product Leaders
35:05 5 Product Model Concepts: Product Culture, Product Strategy, Product Teams, Product Discovery and Product Delivery
35:25 1. Product Culture
37:19 2. Product Strategy
38:14 Examples of companies successfully transformed to Product Operating Model
40:56 SVPG books
41:21 Contacts
41:32 Question: do we need Project Managers?
45:11 Question: clarify role of the Data today?
47:40 Question: are we loosing the fight with Feature teams?
52:55 Question: how do you manage trade-offs between delivering immediate value and long term?
54:29 Question: explain what has happened to Product Management in Airbnb from your perspective?
57:28 Question: how can we create more products that change the world (like iPhone, ChatGPT, etc.)
1:00:52 Question: is Apple a top-down company?
1:03:12 Question: how to navigate conflicts between stakeholders demands on quick results and time consuming user research?
1:07:27 Question: give an example of good metrics to follow?
1:09:18 Question: how to make a pilot team successful?
1:12:01 Question: how to Engineering-Led org transform to a Product Operating Model?
1:14:10 Question: how do you structure incentives in a way that teams work more as a Product Model rather than Feature Model?
1:18:07 Question: how GenAI affects the roles in product teams?
1:23:01 Question: how to deal with ongoing pressure of layoffs?
1:25:45 Question: how to get CFO buy-in for a Product Model?
1:27:23 Question: how do you quickly evaluate if they (company, team, person) are the best or the rest?
1:30:14 Question: could you tell more about collocation of the team in a modern world?
1:35:24 Termination
Marty and Dan's bromance 🤟
Which org is Marty referring to that trains Product Managers and was talking about "Product Management theater" at 49:50? Would love to see the link to the article he is referencing.
Perhaps Scrum Alliance?