"Product Strategy: The Missing Link" by Inspired Author Marty Cagan of SVPG at Lean Product Meetup
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- เผยแพร่เมื่อ 21 ก.พ. 2020
- Marty Cagan gave "Product Strategy: The Missing Link" talk at Lean Product Meetup on February 13, 2020.
If you're confused about product strategy, you're not alone. The vast majority of what's been published and advocated is so generic as to be useless, or else it's a case study that may have made sense for that one company, but you don't see how it's relevant to you.
Yet product strategy is one of the most important topics in the product space, and is the glue that ties together company objectives, product vision, and team objectives.
In this talk, Marty will explain why this topic is neglected by so many product teams. Marty will also teach you how to come up with an effective product strategy that makes sense for your team and your company.
Marty Cagan is founder of the Silicon Valley Product Group. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty served as a product executive for some of the most successful companies in the world, including Hewlett-Packard, Netscape, and eBay.
If you would like to see more videos like this check out the following talks from past months:
▶ Dan Olsen's Product-Market Fit talk at Mind the Product SF 2018:
• Mastering the Problem ...
▶ Jake Knapp about his new book “Make Time” :
• "Make Time" by Jake Kn...
▶ Box CEO Aaron Levie Interview:
• Dan Olsen Interviews B...
▶ “Product is Hard” by Marty Cagan
• "Product is Hard" by I...
▶ “Jobs to Be Done” by Tony Ulwick:
• "Jobs to Be Done" (JTB...
▶ Using Data to Set Your Product Strategy by Justin Bauer, who is the VP of Product at Amplitude:
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▶ This video was produced by Coreography coreography.com.
▶ Lean Product was founded by Dan Olsen dan-olsen.com.
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My takeaways:
58:09 Product Strategy summary: (1) focus on the critical business problems, (2) insights on how to attack those problems, (3) coordinated actions of each product team, (4) active management of the work;
1:04:09 Perspective: Product vision (where we go), Product strategy (how we are going to get there), Product discovery (tactics to solve problems on the way), Product delivery (how we build those solutions).
MARTY mentions two books in this video -
Good Strategy/Bad Strategy: The Difference and Why It Matters by Richard P. Rumelt
The Art of Action: How Leaders Close the Gaps Between Plans, Actions and Results by Stephen Bungay
Excellent talk - as usual. But I could not help but smile at 36:28 about his trip to China. How quickly the situation changed.
Excellent talk, really enjoyed this.
Imagine a collaboration between Marty Cagan, Tony Ulwick, Dan Olsen and Alberto Savoia - all of whom presented in Dan’s meet-ups.
You are awesome Marty Cagan!!
Wonderful talk! so if we want to know more in detail about Empowered Product Management Team in detail we have to buy that book I think. Of course the talk is a selling point for lot many things but if one have to have a practical grip on what was shared I guess we have to buy the coaching offered. I totally loved the Q & As too especially the question about how the four companies that was highlighted to use the best in product management has a solid funding to back up their endless list of smart engineers but how Pandaro wanted to showcase their strong 40 engineers and failed to commit to their promise without a proper Product Strategy. From the discussion that went into this particular question and the answer that was given I would like to do a special study on just this! beautiful! loved the talk and for the first time I like the Q&As part too...
Thank you so much for sharing this video!
Loved the broad spectrum of stuff in QnA session.
Can’t agree more on what Marty said
Marty Cagan is such John Malkovich as Dr Mallory in Space Force😅
Thank you! I found this very useful! :)
The question near the end describing the negotiation of features/work from others and the team's own really rang a bell. I know this was likely something put in place by our 'agile transformation consultants', but also described by LEGO in an article too. I am greatly curious what Marty Cagan thinks of the whole agile/product consultancy by large orgs like McKinsey.
Profound. Great post.
Excellent!!.
So insightful and inspiring!!. Thank you so much!!
I have a question. How can product managers balance speed (having a quick release cycle) with research? Which one takes more priority for a PM in startups - discovery or execution? Especially because in startups, speed is prioritized over user research, and the company ends up copying competition
I love that guy!
Perfect
Great talk.. loved it, thanks @ Dan
Hearing on colocation stuff is funny just before the burst of pandemic.
Yeah, that part did not age well.
I couldn't find this part. Could you kindly let me know when he talks about it?
The word you are looking for is "Selective" management
So, i understand how the product strategy, product delivery and product discovery come about. What of product vision? Do we get that from ceos and stakeholders?
Product vision is normally a product owner duty. Depending on the type of organisation or how large the organization is, this could differ. For most saas companies, the corporate vision could also equate the product vision especially if the company has just a single line of product. And in the real sense a product vision is simply just the north star for a product team or set of product teams working on a particular product.
I am confused at one point you mentioned business objectives has to be defined and prioritized by management and at another point you mentioned that product manager should be empowered to define objective . Defining business objectives and prioritizing them should be done by product manager and key results and design and engineering teams should be empowered with inputs or defining features in an empowered /servant leadership management style , right?
The giggles from the crowd. 💀💀
58:17
I know my question is coming years later but how do this companies make money if they have a terrible strategy?🤔
They can be a monopoly
This Seinfeld stand-up blows