Moving to the Product Operating Model, w/ Marty Cagan

Featuring Marty Cagan, Founder and Partner at Silicon Valley Product Group
With more new competitors than ever, with more new disruptive technologies than ever, and with continually increasing expectations from customers, most companies today know they need to learn to work like the best tech-powered product companies. But what does that really mean? Following some specific process? Moving to Agile? Implementing OKR's? Embracing Lean Startup techniques? In this talk, we'll start by defining what the product operating model is, and what's involved in moving to this model, and most importantly, what can a company do once they've moved to this model, that they could never have done before?
This talk took place at INDUSTRY: The Product Conference in Cleveland, Ohio in 2023.

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Time-codes:
0:00 Welcome, Cleveland
0:46 Why Marty started SVPG and wrote all his books
2:22 How "Product Operating Model" term appeared
5:15 What is the Product Operating Model?
5:58 3 Product Model dimensions
6:54 1st dimension: How you build?
9:24 2nd dimension: How you solve problems?
12:50 3rd dimension: How you decide which problems to solve?
15:34 4 Product Model competences
16:24 1st competence: Product Manager
23:58 2nd competence: Product Designer
27:20 3rd competence: Engineers
30:10 4th competence: Product Leaders
32:50 5 Product Model concepts
33:02 1st concept: Product Strategy
36:34 2nd concept: Product Team
38:53 3rd concept: Product Discovery
39:50 4th concept: Product Delivery
42:13 5th concept: Product Culture
43:02 What does Transformation really mean to Marty and partners?
45:07 Books to learn more
45:17 Contacts, links and thanks