"Jobs to Be Done" (JTBD) by Tony Ulwick of Strategyn at Lean Product Meetup

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  • เผยแพร่เมื่อ 15 เม.ย. 2017
  • Jobs to Be Done pioneer and author Tony Ulwick gave this talk at the Lean Product & Lean UX Silicon Valley Meetup on April 4, 2017.
    Anthony (Tony) W. Ulwick is the founder and Chief Executive Officer of Strategyn, LLC. an innovation consulting firm based in San Francisco. He is the creator of Outcome-Driven Innovation (ODI).
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ความคิดเห็น • 22

  • @ericknudtson1956
    @ericknudtson1956 6 ปีที่แล้ว +14

    This is my favorite presentation by Tony Ulwick on TH-cam. #jtbd

    • @DanOlsen
      @DanOlsen  6 ปีที่แล้ว +1

      Eric: great, thanks! Glad you liked it. You can check more videos from my monthly Lean Product speaker series at th-cam.com/channels/hx1ibI5TI7bBva0Z21azrw.html

  • @mrwillis5339
    @mrwillis5339 4 ปีที่แล้ว +7

    I have to say. As a long term software developer /consultant who is working on a startup, whilst am certain Tony would fundamentally disagree. From the limited understanding of JBDT, I am using it to redefine what the products are as a core set of useful outcomes.
    This is incredible. JBDT is a top down approach and hides away the complexity involved but it focuses on the core deliverable. What is great about JBDT is it doesn't try to say achieving the outcome isn't hard - unlike Agile nonsense.
    As an Enterprise developer - this blows other approaches to implementing solutions out of the water.
    I like this a lot.
    Another way I am using it is to completely restructure my website pages so that the core needs of the customer are presented - but the technology I use is within reach if needed. This is completely not how most technology companies create their websites.

    • @Alimhabidi
      @Alimhabidi 3 ปีที่แล้ว +1

      Why do you think Agile is non sense?

    • @nelgtruth4607
      @nelgtruth4607 2 ปีที่แล้ว

      What do you mean by your technology being in reach if needed?

  • @siddharthalodha
    @siddharthalodha 4 ปีที่แล้ว +1

    Loved this piece on jtbd

  • @richarddasselaar
    @richarddasselaar 2 ปีที่แล้ว +1

    Thank you. Fantastic insights

  • @VictorManrique
    @VictorManrique 6 ปีที่แล้ว +2

    Fantastic video, thanks for sharing!

    • @DanOlsen
      @DanOlsen  6 ปีที่แล้ว

      Victor: Thanks, glad you liked it. You can check more videos from my monthly Lean Product speaker series at th-cam.com/channels/hx1ibI5TI7bBva0Z21azrw.html

  • @gestaoti4u508
    @gestaoti4u508 2 ปีที่แล้ว

    amazing! It is so helpful!

  • @LassiALiikkanen
    @LassiALiikkanen 3 ปีที่แล้ว +1

    Please enable auto generated captions for this one, thanks!

  • @Gaeuniiiii
    @Gaeuniiiii 6 ปีที่แล้ว +2

    I am Korean and I hope to have a translation in your lecture.

  • @Jan123.
    @Jan123. 5 ปีที่แล้ว +2

    What software should I use to do this cluster analysis?

  • @TrackdayDaddyPH
    @TrackdayDaddyPH 5 ปีที่แล้ว +2

    do you have a link on market selection tool? can't find it on their website

    • @marcosdjcm
      @marcosdjcm 4 ปีที่แล้ว

      I looked for it too and it looks like they took it down. Maybe it was flawed, or it was too good to make available for free.

    • @TrackdayDaddyPH
      @TrackdayDaddyPH 4 ปีที่แล้ว

      @@marcosdjcm you can email them on their website too

  • @tanialuanperz1446
    @tanialuanperz1446 2 หลายเดือนก่อน

    Por favor ayuda no se inglés.alguien me puede ayudar traduciendo al español 😢😢😢😢

  • @MrWandiasilo
    @MrWandiasilo 6 ปีที่แล้ว

    1:41:45 ..

  • @boniaditya
    @boniaditya 2 ปีที่แล้ว

    55 business models