@@AustinNovel it’s a jazz meme thing. It’s a music bit that apparently crops up everywhere in jazz solos. If you look it up, you should be able to find compilations and explanations or things.
@@LOCKEYJ - They might not have seen the first ad in 1981, but the campaign ran for at least ten years. Unless new artists in 2007 were all underage, they probably saw the ads as a kid.
The spike in 2007 might also be because that's when kids who grew up hearing the sparse references in rap songs finally got to be rap artists themselves. They mention "it's used a lot in freestyle" ... so when people improvise and form lyrics on the fly... going with things you "always" hear in similar songs is a natural thing there. and after 2009 it was in the news all the time cause Fox decided to paint Obama as an elitist for asking for that brand of Dijon mustard. Explaining the even larger spike in 2011 and the following years.
The vid is out there, it doesn't have to go viral. every rapper that see's even this title will cease to use Great Poupon for atleast the next 10 years
aR0ttenBANANA96 Grey Poupon® is great when you're making a salad dressing or a marinade. Maille® is best when you want the unique texture and mouthfeel that comes with a whole-grain mustard.
All I can think about is the Fresh Prince episode where Jeffrey is making Will a fancy sandwich and he realises that he turned as soft as Carlton when Carlton asked for the same but heavy on the Grey Poupon 🤣🤣
LOVE the hip hop videos! I'm obsessed with the 90s and there is endless cultural references and connections to be found. Never ever noticed this one before. amazing discovery :-)
Can you recommend me some channels i can watch, that does 90s stuff like that? i absolutely love the 90s. Obviously grew up in them too , lol. In Europe however.
Oh. My. God. At 1:14 she mentions how "Grey Poupon" seems "ubiquitous." In their most recent album, rap duo Ces Cru dropped an amazing track, the one they promoted most, titled "The Process (Guillotine)." In the first verse, one of the lyrics goes: "Rollin' up the green, pass it on, GREY POUPON" Who said this line? It was the white member of Ces Cru. His rap name? UBIQUITOUS.
Jethro Jamon do some soul searching and maybe you can come to a realization that everything you proclaim to like is 100% because your fear of not fitting in overpowers any bit of originality that lies in your soul
We don't get it in my country. And they only say its a brand of mustard like 1 min in. Will try see if I can get a jar since there is so much fuss about it. BTW i also had to Google Jimmy Johns.... not Subway though (we are not that backwards here)
adrian anane it's because rap musicians really respect musicians and like to quote pop culture/people they respect and even tupac once said "Kurt Cobain, man that guy works so hard, I cant do that" it's because he actually did.
This was a fantastically produced video, I can tell you guys put a lot of time and effort into it. Think I might subscribe if this is the quality of work you put out.
I glad i dont know that woman so desperate to pretend she knows and likes everything hip hop I hate low lifes like her what a stupid video surprise surprise rappers rap about big money and status whats new..
Yup. The retarded mind set of the American hood female. God forbid they name their children, Frank, Jason, Mark, Andrew and so on. And even if they do it wouldn't be spelled normally. They'll spell it, Phrancc, Jaysun, Maarc, Andruu and so on. Don't get me tarted on what they would name their daughters. Let's just say that at least half will sound like a strippers name.
bah-Dumb bum666 Yes, because god forbid we not all acquiesce to a more white standard that's become aggrandized so as to be synonymous with righteous and proper
Do you guys know this for a fact, or is it all just based on opinions? Because I've searched everywhere (credits in the end, description under the vídeo) and found no other names reaponsible for the vídeo.
This is amazing! Estelle your love for hip hop has made me a diehard fan of a genre I occasionally listened to I feel like you could probably do a thesis on it at this point :D
Yeah, there was another Vox video about breaking down Hip-Hop I had no idea about the beats and the bars. I used to get teased in school for been the only white boy that listened to it.
Daniel Pan its a pretty misogynistic genre with a focus on bravado and masculinity (less so these days tho) tbh it's cool seeing women interested in it still
Great work Estelle. Your hip hop videos are always highly researched, really enlightening and always interesting. Props for always keepin it real Estelle, you represent and/or really fit the model of a true, intelligent, modern, well spoken hip hop fan. You do us, your fellow hip hop fans proud. Much
all this video did was confirm my suspicion and strengthen the argument that rappers just reuse each other's lines, everything sounds the same nowadays
The low-quality (IMO) songs that are produced to go platinum/rank high in the billboards: Yes, I agree. But there are many, famous and not so famous, rappers that release really great music and not just generic trash.
All music reuses other music to some degree the reason people say "everything sounds the same nowadays" is because you're hearing the most current trends. And plus this wasn't even a whole line it was two words.
That is true of virtually all musical genres. Baroque and Classical era music was fraught with reuse as well. And really back in the day, once you've heard one Gaillarde, you've heard them all, and the only thing that matters in that song is the beat.
Was surprised seeing de jeugd van tegenwoordig on this list, makes me feel a little more proud of our little country, awesome video as always, thanks Estelle
Estelle Caswell, I don't know if you're in charge of these hip hop videos from vox or what but they're absolutely phenomnal. Could watch these for hours and hours
I've been buying that mustard for years without even knowing the brand name (It's not as prominent on the jars in UK)- just cos it's nice. Had no idea it was ghetto fabulous.
Sure you could simplify it, but the point of making the video is to explore the current uses for Grey Poupon and how it started. It was seeing the contexts in which the condiment was used, because some rappers used it as a status symbol, whereas others were using it in "tougher" economic situations, and others just as an analogy of sexual acts.
I'm Dutch. Seeing De Jeugd van Tegenwoordig in a video like this really makes me smile. And if anyone is wondering, that's not how the Dutch speak. De Jeugd van Tegenwoordig are known to pronounce things differently.
Heyyyyy.... guess what? We in N.America don't speak the way our rappers rap either. Guess what? We don't sing to each other either. Singing only happens in songs.
Because you don't get my point. De Jeugd is know to pronounce things in a very odd way, some Dutch people might not even recognise some of their lyrics as being Dutch. And also, I was just saying it in case someone was interested in the Dutch language. Wasn't trying to defend the language in any way.
Completely unrelated but I got to say it, the woman who narrates these videos has an amazing taste in rap music. I'm always looking forward to these rap/hip-hop/music topic videos because they always feature cool songs I've never heard. Thank you!
Seems logical that artists who used the word in the 90s had it stuck in their head from commercials in their youth (the 80s). then in 2007, artists had it stuck in their head listening to their 90s counterparts while in their teens. So Grey Poupon will be probably be eternally recycled and revamped throughout the upcoming decennia's ;)
It’s important to note the commercial was also so successful because of how funny it was to hear the word Poupon said out loud and then how fun it was to repeat it. If it was almost any other word I doubt the commercial would have taken off like it did.
I watched this last night and this morning I was listening to the new Brockhampton album and the song Alaska is says “wtf is grey poupon” I feel like I’m gonna notice or a lot more in music lol
This is one of the things I LOVE about hip hop, all the subtext, obscure references, cross references. I remember hearing Steve Malkmus of Pavement do a virtual 'diss track' to Smashing Pumpkins and Stone Temple Pilots (openly referenced Geddy Lee once) and how weird that seemed, in the genre it'll nearly always be done far more subtly. Hip hop doesn't have lyrical rules or restraints, you can be as abstract or explicit as you wish.
It's just dijon mustard. I'm sure they sell dijon mustard in Britain, but almost no American brands are common in Britain except for Heinz and other brands brought over during and immediately following WWII.
Christophe Haubursin, video producer at Vox. His latest tweet reads @haubursing 1h "Come for the hip-hop mustard history, stay for my bad dutch pronounciations" xD
I dont know what to do with this information
Go make a turkey sandwich with some Grey poupon!
and sit on your futon and cut out some coupons.
Jiselle Ann Rosales share it with the world
nothing its useless and the only thing this white chick took from the song
You can find the fact that the culture only cares about status, getting what is owed, and sex. LOL
"i should go to bed"
*somehow ends up watching a 10 minute video about a type of mustard with a rhymable name*
Jadon i read this while on my bed at night😂😂😂
Jadon I see this comment at 5:20am
Jadon This is literally what just happened to me...
Same
the prophet is right yet again
so grey poupon basically a hip hop meme?
Generic Asian right on the money
theoretically yes.
Generic Asian I guess so LMAO
Grey Poupon is to rap, what “the lick” is to jazz. Cool
What’s “the lick”?
The “lick” in jazz is kind of like what “Grey Poupon” is in rap.
@@AustinNovel Look it up.
do do do di do doo dou
@@AustinNovel it’s a jazz meme thing. It’s a music bit that apparently crops up everywhere in jazz solos. If you look it up, you should be able to find compilations and explanations or things.
You guys are like what Buzzfeed wants to be. I love y'all.
may this be the last time that garbage channel is mentioned on Vox
Dont mention buzzfeed here my dudd
Yessir!
graypaint sorry
They are the good *INFO REDACTED*
And that's a good thing in your opinion?
Did I really watch an entire video about grey poupon?
No, you watched an entire video about hip hop about Grey Poupon.
That's second-hand poup, so it's not bad for you.
yeah, usually you'd need coupon, while you sit on your futon :P
same
Right! I saw 10 minutes and I said there's no way I'm watching this whole thing. 10:04. Here I am.
we all did sadly
I have never even heard of Grey Poupon until this video; literally the entire point of it is new to me. Huh.
it's an American thing
uncuepagamer I've lived in America all my life and never heard it... But I am west coast.
i use the mustard, but i've never heard it in any music I've listened
Bandith Thach may be its a east coast thing
Ray Maready i'm asian, that's probably why 😂
$1.59 vs $1.00 "nearly DOUBLE"
Mathemathics
stone sherrill money add then multiply
That's before sales Tax
SHES RIGHT THOUGH
ICVIP 97 food items don't have tax at least in America
The spike in 2007 might also be because that's when kids who grew up hearing the ads started rapping
The ads wouldn’t have been on when ‘07 new artists were kids.
@@LOCKEYJ - They might not have seen the first ad in 1981, but the campaign ran for at least ten years. Unless new artists in 2007 were all underage, they probably saw the ads as a kid.
Mind Milk D20 go back to math class
The spike in 2007 might also be because that's when kids who grew up hearing the sparse references in rap songs finally got to be rap artists themselves.
They mention "it's used a lot in freestyle" ... so when people improvise and form lyrics on the fly... going with things you "always" hear in similar songs is a natural thing there.
and after 2009 it was in the news all the time cause Fox decided to paint Obama as an elitist for asking for that brand of Dijon mustard. Explaining the even larger spike in 2011 and the following years.
Yea a lot of them were kids watching the ads on tv growing up
Kendrick used it in his humble song he even does a scene from the commercial in the car passing it in his video. I think thats cool.
All I was thinking about this whole video, lol.
My personal favorite utilization.
Same, i thought about this the whole time
i thought i used to hear it wrong
“It’s that grey poupon that Evian that Ted talk, aye”
Damn, now that rappers know they use Grey Poupon too much they're going to stop. You've single-handedly ensured the downfall of Grey Poupon.
that's what i thought when it got to the end haha. she's become a part of the history of rap and dijon mustard
unless this video becomes viral, I don't think it'll have that much of an influence.
The vid is out there, it doesn't have to go viral. every rapper that see's even this title will cease to use Great Poupon for atleast the next 10 years
Grey Poupon gone mainstream boy
I doubt that. Now "Grey Poupon" will live on as a legend, now that everybody knows it.
yo i always wondered why my dad used to ask, "do you have any grey poupon?" when he wanted us to pass the mustard
sarah chickie 😂
🤣🤣🤣
now i feel old because i actually remember seeing those commercials as a kid lol
yo ... why didn't you ASK him? Like normal people would?
"The more Grey Poupon was in people's ears, the more it was rapped by other artists in subsequent years" (8:26) WOAHHH THERE VOX!!
Bars!
vox spitting fire
Subconscious rhyming
Grey Poupon in their ears??? Gross.
Keg that was figurative speech bro. its not literak
Had no idea Grey Poupon was just mustard.
FAT JAXSON I thought it was wine or some type of liquor lmao
No one actually PURCHASED the damn mustard. What the hell does mustard go with anyway other than gas
@@dadsfreetimeclassicgaming1220 grey poupon goes with filet mignion.
I can't believe it isn't mustard.
Seriously? Am I that old?
I always forget how good the quality of Vox videos are until they upload a new one :D
hemmo haavisto thanks for your intellectual response
Ava M yes
HipHop
All that editing, all those graphs, just to tell us about the use of the term 'grey Poupon' in rap.
It's so tragic, it's funny.
Is it though?
"That Grey Poupon, that TED Talk"
Xyplain ay
evian
yeah you forgot "that evian" in the middle
He even replicated the scene from the commercial in his video
THIS GIRL DOES THE BEST VOX VIDEOS GIVE HER A DAMN RAISE
THIS GIRL DOES THE BEST VOX VIDEOS GIVE HER A DAMN RAISE
dope........Kendrick Lamar just referenced grey Poupon
leonard brown i came here to write that.. but you beat me to it! !
He even got the grey puppon ads for reference, look at 2:08
This that Grey Poupon, that Evian, that TED Talk, ay
leonard brown Ikr
Major Lazer mentioned it in his song "Aerosol Can"
I really need to try this mustard.
RetrOhm ikr
No, try Maille instead it's way better.
aR0ttenBANANA96 Grey Poupon® is great when you're making a salad dressing or a marinade. Maille® is best when you want the unique texture and mouthfeel that comes with a whole-grain mustard.
The fact I can you follow back on track with a lot more fun and addicting and I don't think it's
nothing special
All I can think about is the Fresh Prince episode where Jeffrey is making Will a fancy sandwich and he realises that he turned as soft as Carlton when Carlton asked for the same but heavy on the Grey Poupon 🤣🤣
LOVE the hip hop videos! I'm obsessed with the 90s and there is endless cultural references and connections to be found. Never ever noticed this one before. amazing discovery :-)
On every channel i have subscribed to, I can somehow be sure to find xisuma somewhere down here in the comment section, and I love it.
Can you recommend me some channels i can watch, that does 90s stuff like that? i absolutely love the 90s. Obviously grew up in them too , lol. In Europe however.
I was born in the summer of 1999 so i'm a totally legit 90's kid xD
listen to Common - I used to love Her. If you can figure out who he is talking about during the song, you win. But at the end he'll tell you anyway.
You're just about a 90's baby NOT kid
Oh. My. God. At 1:14 she mentions how "Grey Poupon" seems "ubiquitous."
In their most recent album, rap duo Ces Cru dropped an amazing track, the one they promoted most, titled "The Process (Guillotine)."
In the first verse, one of the lyrics goes:
"Rollin' up the green, pass it on,
GREY POUPON"
Who said this line?
It was the white member of Ces Cru. His rap name?
UBIQUITOUS.
THIS THAT GREY POUPON THAT EVIAN THAT TED TALK, AYY
LMAO I WAS GONNA COMMENT THAT
It's spelt Avion, it means airplane in Spanish
MF Groom kendricks referencing evian, as in the fancy water brand
WATCH MY SOUL SPEAK, YOU LET THE MEDS TALK AY
Jethro Jamon do some soul searching and maybe you can come to a realization that everything you proclaim to like is 100% because your fear of not fitting in overpowers any bit of originality that lies in your soul
In the humble music video, kendrick passes the grey poupon through the window of the car the same as in the commercial. dope
Grey Poupon in HUMBLE.
Damn, that Kendrick Humble scene makes more sense now
harry grundy Heh, get it? Damn, oh okay.
I did not even notice it until seeing the comments here.
Lol
harry grundy I guess if you were born in the 90s that scene wouldn't have made sense.
dude same
Now you've just killed the usage of Grey Poupon in Hip Hop. Good job Vox.
It would be really interesting to map it's use after this video and do a follow up
Oh no, I'm sure it's destroyed the genre forever.
Waaaaay too late buddy.
"Grey Poupon songs" got me every time she said it. Mention it once and you've made a Grey Poupon song I guess.
Eco Mouse , Vox, Buzzfeed. bunch of fucktards.
_This is the most useless and helpful information of all time_
useless information presented in a helpful way
Then forget it
I never knew what Grey Poupon was until this video got me to Google it
FrozenEternity it's really good
You can get it on a Jimmy John's sandwich, or really at any good sandwich shop (besides subway).
FrozenEternity the video tells you what this was bruh why did you have to google it
We don't get it in my country. And they only say its a brand of mustard like 1 min in.
Will try see if I can get a jar since there is so much fuss about it.
BTW i also had to Google Jimmy Johns.... not Subway though (we are not that backwards here)
I actually have a bottle and never even knew it was such a big thing.
add Kendrick to this
this was made in 2016 before that song existed
And ameer vann
Kurt Cobain also found in a lot of rap songs
adrian anane one of the most overused names in rap if not the most overused one
adrian anane it's because rap musicians really respect musicians and like to quote pop culture/people they respect and even tupac once said "Kurt Cobain, man that guy works so hard, I cant do that"
it's because he actually did.
And Kurt Cobain rhymes with a lot of things too
RACHiT SiNGH Cobain cocaine, brain stain
There's even a rapper named Kirko Bangz.
You guys are like pop culture archeologists, you are officially one of my favorite TH-cam channel ! 🙌🙌🙌
Séverine Godet 😂😂😂
Excuse you.
This is such a well put together video, honestly. Very well thought out and researched.
this was a hella cool video she knows her hiphop.
yo this is some great research
Ian Burgess lol 😂 I learned a lot
word she mvp
Great video!
woAH how are you here?
This was a fantastically produced video, I can tell you guys put a lot of time and effort into it. Think I might subscribe if this is the quality of work you put out.
nope
I glad i dont know that woman so desperate to pretend she knows and likes everything hip hop I hate low lifes like her what a stupid video surprise surprise rappers rap about big money and status whats new..
glad i dont know you either nice playlists desperate loser
Not always
subscribe, then.
My favorite is when DMX says that when he pulls up next to your car. It won't be for Grey Poupon.
lol xD which song
My name is Alex The song is called We In Here. He ends the 2nd verse with that line.
Wow lol dmx is the one who comes to mind when i think of rappers and grey poupon, that same song
love seeing Open Mike Eagle pop up in things around the net.
And we love ur label....
+Big Bleach I love YOUR label. Such a tasty beverage.
I pull up in a gray Yukon...
Asking for the grey poupon
@@topman8565 while sleeping on the grey futon
Kuye baseet Having a Caesar salad and it have croutons
I feel like Kendrick Lamar is subscribed to Vox
King Saf same sort of
He mentions grey poupon on humble
Fr lol
Safsum he recreated the commercials in the videoclip too
kendrick is what kanye claims to be
a lyrical genius
Fun Fact: DJ MUSTARD first name is Dijon.
Yup. The retarded mind set of the American hood female. God forbid they name their children, Frank, Jason, Mark, Andrew and so on. And even if they do it wouldn't be spelled normally. They'll spell it, Phrancc, Jaysun, Maarc, Andruu and so on.
Don't get me tarted on what they would name their daughters. Let's just say that at least half will sound like a strippers name.
bah-Dumb bum666 Yes, because god forbid we not all acquiesce to a more white standard that's become aggrandized so as to be synonymous with righteous and proper
bah-Dumb bum666 trust me, we don't want you to get "tarted"
That's the reason he calls himself DJ Mustard.... dumbass
+Pull up then
LOL!! Yup. Don't get me tarted. When I tart, it's not easy for me to top.
That knowledge on rap and hop...awesome skills girl!
Heitor Amaral I don't think this was all on top of her head... maybe she has a large team that does her research and writing for her.
Aidan Walter yeah... Maybe yes, maybe no...
It's just "Freakonomics" style journalism applied to Hip Hop. I see no reason why she couldn't handle that.
Heitor Amaral your so cringe
Do you guys know this for a fact, or is it all just based on opinions? Because I've searched everywhere (credits in the end, description under the vídeo) and found no other names reaponsible for the vídeo.
This is amazing! Estelle your love for hip hop has made me a diehard fan of a genre I occasionally listened to I feel like you could probably do a thesis on it at this point :D
Just came back to this video from Kendrick Lamar's HUMBLE. He knows what's up.
Tommy Bowles literally same.
Tommy Bowles same here
Tommy Bowles It even directly references the original ad in the music video. Pretty dang cool.
"This that Grey Poupon, that Avian, that TED Talk ay"
Struth
Every video I've seen from Estelle Caswell has been a gem. Cherish her, Vox.
"This that Grey Poupon, that Evian, that TED Talk, Aye" -K.Dot humble haha
Christian Florez Factz 🙏🏿👍🏿
Hahahahahahhahaha
**yacht pulls up next to you** Would you happen to have any grey Poupon?
8 minutes into this video and I'm thinking what am I doing with my life?
😂 everyone that finished
as always vox, insightful, informative and well produced :) could watch your vids all damn day. estelle's pop culture/music pieces are among my faves
I love their videos that at least hit the 10 minute mark. Always informed and interesting.
J.D. Benavidez
oh yeah when i see that time counter over 4 digits i get a lil excited hahaha
tech n9ne has a song where he says I don't wanna know if you have any grey poupon, just great punan and a laid coupon
chalz108 ... word
chalz108 I was just about to make a comment about that lol
Add "Alaska" by BROCKHAMPTON to this as of 12/15/17.
young k a
June Amarillo they probably saw this video lol
the best rhyme I've heard so far from these songs is 'Poop on' XD
LOL
I step on guys poop now i smell like ice cube
+My name is Alex
Plaese please! I pray you are not a rapper.
Keep praying it's gon' do nothing, you got the number of the Beast in your name.
My name is Alex
I will and I am. Just do not become a rapper. EVERRRRR!! Don't even pretend to.
Is it rap's Wilhelm Scream?
nice tribe reference G
Girl, you are finer that Grey Pupon. Bring over one of your friends and we can get our sandwich on.
Nice rhyme
lmao
very clever rhyme.
Seki Uce no offense but how is that even the least bit clever ?
jonny rodriguez
He wants to "sandwich" himself between the 2 girls.
Sandwiches are also better with Grey Pupon.
This video was released on October 12, 2016
Humble was released on March 30, 2017
Yooooo
This was flawless, I love the Hip-Hop dissections. I love that someone especially a female is so passionate about Hip-Hop.
Karl Fernandez-Cao hiphop really is very technical poetry
Yeah, there was another Vox video about breaking down Hip-Hop I had no idea about the beats and the bars. I used to get teased in school for been the only white boy that listened to it.
"i love that someone especially a female"
alright buddy
Daniel Pan its a pretty misogynistic genre with a focus on bravado and masculinity (less so these days tho) tbh it's cool seeing women interested in it still
I live in Maryland between DC and Baltimore and I see almost a majority of the young women I know being into hip hop.
"Mustard was the condiment of the 80s." ......
Pretty sure cocaine is the condiment of the 80s.
I read it as why rappers love groupons
"Cheap MCs buy they meals with Groupons
but to me 'Groupon' short for my Grey Poupon"
Let's go get some of that Grey Poupon
We're not cheap MCs, we don't need no coupons
Great work Estelle. Your hip hop videos are always highly researched, really enlightening and always interesting. Props for always keepin it real Estelle, you represent and/or really fit the model of a true, intelligent, modern, well spoken hip hop fan. You do us, your fellow hip hop fans proud. Much
Detailed analysis. nice one Estelle!
all this video did was confirm my suspicion and strengthen the argument that rappers just reuse each other's lines, everything sounds the same nowadays
The low-quality (IMO) songs that are produced to go platinum/rank high in the billboards: Yes, I agree.
But there are many, famous and not so famous, rappers that release really great music and not just generic trash.
All music reuses other music to some degree the reason people say "everything sounds the same nowadays" is because you're hearing the most current trends. And plus this wasn't even a whole line it was two words.
That is true of virtually all musical genres. Baroque and Classical era music was fraught with reuse as well. And really back in the day, once you've heard one Gaillarde, you've heard them all, and the only thing that matters in that song is the beat.
Amen!
How could brandon possibly say that when about every other genre (especially rock) is the same but worse?
I love your hip-hop videos. Keep them coming!
Also, Grey Poupon is delicious.
LMFAO. ..SAD FACTS
TheVideoChain That it's delicious?
I spoon feed myself Grey Poupon
Me and Grey Poupon spoon.
that...didn't ...come out funny..
Was surprised seeing de jeugd van tegenwoordig on this list, makes me feel a little more proud of our little country, awesome video as always, thanks Estelle
Estelle Caswell, I don't know if you're in charge of these hip hop videos from vox or what but they're absolutely phenomnal. Could watch these for hours and hours
I've been buying that mustard for years without even knowing the brand name (It's not as prominent on the jars in UK)- just cos it's nice. Had no idea it was ghetto fabulous.
I know right hehe. I never realized that either and I bump most of the songs played in the video
Now humble by Kendrick Lamar has the whole grey poupon ad in his music video
Estelle 😭🙏 .... THANK YOU FOR THE SPOTIFY PLAYLISTS 💯💯💯
Why rappers love Grey Poupon??
It is a status symbol and it is easy to rhyme with.
This is not some grand mystery, Vox.
Sure you could simplify it, but the point of making the video is to explore the current uses for Grey Poupon and how it started. It was seeing the contexts in which the condiment was used, because some rappers used it as a status symbol, whereas others were using it in "tougher" economic situations, and others just as an analogy of sexual acts.
The ability to take something that is simple and make it complex is the epitome of true stupidity. -Albert Einstein
its really not that complex.
fred d And yet it still went over your head.
Nothingman76 they are not making it more complex, just exploring it more deeply
My grandma jars her homemade strawberry jam in Grey Poupon jars :)
Which means that your grandma is a secret rapper
Grandma be jammin', yo. Sweet enough to put your loop on,
Then she gets nicey and dicey , keeps it spicy, as jar of Grey Poupon.
Bruce Dunn That's pretty fresh :)
Bruce Dunn
But grannys jars with labels of grey poupon
Could never spike bars higher than those from bruce do-dunn
Lawrence Calablaster
I'm Dutch. Seeing De Jeugd van Tegenwoordig in a video like this really makes me smile. And if anyone is wondering, that's not how the Dutch speak. De Jeugd van Tegenwoordig are known to pronounce things differently.
I cant find the song that theyre stalking about in this video.... wanna help
Heyyyyy.... guess what? We in N.America don't speak the way our rappers rap either. Guess what? We don't sing to each other either. Singing only happens in songs.
yo commentcop take a chill pill fam
+Cas Versmessen
Yo cas, why do I need to take a chill pill? Explain to me why?
Because you don't get my point. De Jeugd is know to pronounce things in a very odd way, some Dutch people might not even recognise some of their lyrics as being Dutch. And also, I was just saying it in case someone was interested in the Dutch language. Wasn't trying to defend the language in any way.
I'm from the Netherlands and a Jeugd van Tegenwoordig fan. I could never place what the Grey Poupon line was about untill now! Haha thanks
Ah.. Grey Poupon...
One of the first memes humanity has ever seen.
"I got the grey poupon you been warned, cuz all beef return well done filet mignon"
- HOV
gimme dat toilet I need something to poop on
No OnE CaReS m8
Perhaps a bowl of brown poop...on a shingle yo giggity ?
take mustard and boil it that's grey poupon
Completely unrelated but I got to say it, the woman who narrates these videos has an amazing taste in rap music. I'm always looking forward to these rap/hip-hop/music topic videos because they always feature cool songs I've never heard. Thank you!
To Estelle:
Please make a podcast about hip hop music so I can listen to it all day.
Wait I'm a bit confused, what do they want me to poop on?
Grey Poupon
Your coupons, futons, or good songs.
iz ur nom grey
X_Markz_The_Spot Grapes
Sick dad joke my friend
I love this type of stuff from Vox
Why on earth is it called Grey Poupon if it's colored yellow?
Because of Maurice Grey, who came up with this brand of Dijon mustard
Why is blue diamond cheese yellow or white if it's called "blue"?
@@ellieblunden1463 because it has blue mould going through it
why are red onions called red onions if they're purple
Same reason for the naming of Grey Goose and Earl Grey tea.
I have no idea lol
Damn you listen to some great music. Even introduced me to some new fire
Seems logical that artists who used the word in the 90s had it stuck in their head from commercials in their youth (the 80s). then in 2007, artists had it stuck in their head listening to their 90s counterparts while in their teens. So Grey Poupon will be probably be eternally recycled and revamped throughout the upcoming decennia's ;)
*decades
Oh no Vox found the 10min youtube algorithm
which is what?
IamProfessorO I think it suggests your video more often
It’s important to note the commercial was also so successful because of how funny it was to hear the word Poupon said out loud and then how fun it was to repeat it. If it was almost any other word I doubt the commercial would have taken off like it did.
Grey Poupon found on Kendrick's song Humble LOL
th3greentea really? I think you're the first one!
Grey Poupon , the ultimate status symbol
"This that Grey Poupon"
-Kendrick (2017)
I watched this last night and this morning I was listening to the new Brockhampton album and the song Alaska is says “wtf is grey poupon” I feel like I’m gonna notice or a lot more in music lol
Who else is here because of Kendrick's new song??
bruh this crazy
Paul finneran thought i was the only one of my kind 😢 brodder
Paul finneran yeahh
Guilty
Paul finneran the one commercial with the car is exactly what he did
Well does it taste good?
Joshua Nguyen I personally enjoy it, but it's a taste that some dislike
de132 is it like an acquired taste? Like black coffee?
Jonathan Banaga Not really, if you try it, you'll make your decision then.
+Jonathan Banaga it's stronger mustard. It's less "sweet" than normal mustard and has more texture.
If you like dijon mustard, then yeah
I absolutely love these videos. I love you estelle!
This is one of the things I LOVE about hip hop, all the subtext, obscure references, cross references. I remember hearing Steve Malkmus of Pavement do a virtual 'diss track' to Smashing Pumpkins and Stone Temple Pilots (openly referenced Geddy Lee once) and how weird that seemed, in the genre it'll nearly always be done far more subtly. Hip hop doesn't have lyrical rules or restraints, you can be as abstract or explicit as you wish.
I bet her playlist are dope af
When the guys in the advert are British but I (a British person) have never heard of it before ever.
JINGHAM nor have I until I saw this
It's not a british accent, it's just broadcast english.
JINGHAM its a fancy accent
It's just dijon mustard. I'm sure they sell dijon mustard in Britain, but almost no American brands are common in Britain except for Heinz and other brands brought over during and immediately following WWII.
Charter Jacobson I'm sure at 2:53 that is a British accent, but yeah the younger guy asking later on does sound American.
And Kendrick Lamar used it in *Humble*, 2017
lamine The only reason I came back to this video lol
Ryan Galiczynski apparently we're not alone ;-)
omg same, i heard it on spotify today lol
i was jus about to say that god damn
The video was made before Kung Fu Kenny dropped HUMBLE
I liked almost every tracked played on this.
I think you should make a _"Grey Poupon playlist"_
Who's the guy at 8:38? He's trying to pronounce the Dutch band name "De Jeugd van Tegenwoordig" but this guys is definitely not a Dutch speaker.
I second that. It was okay dough.
Christophe Haubursin, video producer at Vox. His latest tweet reads
@haubursing 1h
"Come for the hip-hop mustard history, stay for my bad dutch pronounciations"
xD
twitter.com/haubursin/status/786212200453120000
Glad he's self-aware with good sense of humor.
Great video either way and cool comment from Christophe, thanks for sharing this insight :)
When you spotted the 'Grey Poupon' phrase in a Dutch rap, I gave up 😂😅. Vox is too good 🙌🏾
This was very well researched and so random but engaging.
Great, now I’m gonna reflexively tense up any time I hear the word ‘crouton’ in a rap verse.