Pre-Brexit perception. Now I hear a Brit accent and fear isolationist cluelessness and mass grumpy irrationality (and we return to perception: deep philosopher or friendless idiot?)
This damn Brexit fiasco threatens how us Brits are ever likely to be seen as we ought but now we are seen as isolationist racists, incapable of resolving political differences.
@@mrsandman4397 :I have been too mobbed by authorities, withheld the assistence and treatment I need and have the right to, they broke my bad health down and gave me new illnesses, and even took my humble home and life savings, tiny sick pension , so I haven't been able to learn big politics. Seen that, I still find it good that some countries have the courage and independence to say yes to nations' supremacy and self-rule. Ppl are always thinking all sorts of things, whether we do as some want or not, and we can't please everyone. And ppl often have opinions without first gaining knowledge and foundation for it. Truth and goodness is not held by the majority, just saying. Stay courageous!
@@mrsandman4397 Brexit shows that there are still a great number of people in your country that still retain value for an individual identity and control as a country instead of submitting to a EU hive mind. It's ok to recognize that whats good for the UK isn't necessarily what's good for France, Italy, etc... The EU robs you of much of that decision making, and it's very understandable that your country's decisions should ultimately be decided by no one else other than by people of your own country. Only the main stream media rhetoric pushes the narrative that Brexit isolationist, racist, or otherwise. I would like to think that most people are rational enough that they aren't negatively judging you over Brexit, unless they buy into the false narrative.
I have met Rory and seen him speak live. He is a powerhouse of creative thought. This and other videos of his are well worth watching for anyone interested in creating great customer relationships.
I believe Rory's point was in line with his "year off" comment instead of calling it unemployed. He didn't mean the unemployed Thai people in Thailand; he meant an English person travelling abroad by choice (to Thailand) instead of being unemployed in England.
@@syrop26 - Clearly you didn't watch the rest of the talk, you might have learned something to your advantage... Also, I'd check your dictionary for a decent definition of the word 'promoting'.
People for years have recommended authors to me, ted talkers to follow, books to read, and speeches to listen to, and I have never once connected with anyone. I found Rory randomly this year, and he's the only person's ideas I am intrigued by.
I agree! I've noticed this is why I love unconventional life hacks. I have pride in the way I do things, not only because it may be slightly more fast (a "technicality"), but simply because I am doing it differently. For instance I came up with a unique way to sort cloths that need to be ironed vs. those not wrinkled. I put all wrinkled cloths hung up one way and all others hooked up the other way. It makes it (slightly) easier to find witch cloths to ignore when picking cloths for the day and which to grab when ironing. However I love this, not because it saves me 10 seconds a week, but because it is a different way of doing things that I can take pride in; I probably wouldn't care about this technique if this was simply taught to me by my parents.
This video is one of my favourites videos in You Tube. Rory's presentation is amazing. Love to watch it. I've watched it over 10 times. Every time I watch it I pick new things I hadn't pick before. I'm glad he mentioned Ludwig von Mises. I see everyone talking on Mises lately, Peter Thiel also talked about him. I'm happy about the attention the classical economists are getting. It is well deserved.
Timestamps 00:07 - Reframing perspective is crucial for human happiness. 02:48 - Perspective shapes our experiences and reactions. 05:22 - The imbalance in treating creative psychological ideas versus rational ideas leads to misplaced priorities in problem-solving. 07:40 - Consider psychological solutions alongside mechanistic ones 09:54 - Specializing in one thing makes people perceive it as better 12:04 - People's willingness to pay varies based on their perception and framing 14:24 - Perceived value is equivalent to real value 16:31 - Perception shapes value and reality
an old video but apart from the reference to a dvd player, everything is 100% relevant today. almost all of what he said is entirely misunderstood by the general public too.
“If you stand and stare out of the window, on your own, you’re an antisocial friendless idiot. ... If you stand and stare out of the window, on your own with a cigarette, you’re a fucking philosopher.”
@@dogdriver70 lmaooo. But on a real note, if you stand and stare out the window, you're just appreciating life as it is. The beauty of it all. Theres already too much negativity in this world
Very enlightening. This may be the inspiration I needed to rebrand my business using psychology. The overlapping Venn diagrams creates the ideal subset that most wholistically satisfies the the objective. Many times the problem can not be solved by economics or technology, but a spin on perception, the psychological component, may do the trick; cheap. Think of the possibilities of rebranding your business, accordingly, especially if it is in harmony or synergistically improved with the other Venn components. The French are masters at this as they took spoiled grape juice, tree and soil fungus, slimy mollusk slithering about the ground, milk-gone-bad products and dozens of other items that most of us would have classified as disgusting and the French reclassified them as works of culinary art for which we gladly over pay under the guise of increasing the quality of our lives. The De Beers family comes to mind as the consummate capitalist as they created the perceived need while delving the perceived solution while being the sole harvester and purveyor of some geological curiosity with maybe only one logical utility..
How nice to hear Rory Sutherland talking back in the days when his delivery wasn't peppered every few seconds with "yahs", "ers", "ums", "kind ofs" and "OKs?" He is so easy to listen to and makes such sense.
17:12 few years before it finallly happened this brilliant gay expressed an intuition about the forthcoming brexit and Europe divisions. Really gifted man.
I agree on his view of a "success" formula which involves a psychological aspect of allowing people to feel as though they have a choice and to also feel good about making a choice (i.e. the bridge). This country would be more successful if that formula were put into place as we rebuild our economy. This was a Great Talk.. Thanks Rory!
I LOVE TED TALKS THEY´RE SO INSPIRING TO ME...I CAN DO WITHOUT THEM THEY HAVE BEEN LEADING ME TO BE MORE INTELLECTUAL ON MANY STUFFS I DID NOT HAVE THE SLIGHTEST ABOUT...SEE YA GUYS
This was fantastic. Very clear, well organized, & easy to comprehend. His metaphors were spot on as well. Anybody else have an idea of why it was such a good Ted talk besides the reasons I mentioned? I’m trying to figure out ways to Better information, and I was glued to the screen for the whole clip.
Aaaahh my eyes have been opened by your eloquent argument! I shall immediately put down human action straight away and suckle from the teat of the state run economy
I heard it, watched it twice, liked it and shared it. Theres no denying the wisdom of his talk. But theres also no denying his physical state, so i pointed it out. Rude i know but it just seemed wrong that someone who knows so much about perception doesnt bother with his physical health.
Or the 'perception value' was raised because he speaks eloquently with a British accent which is perceived around the world as reflecting intelligence and education.
This was good. I'll need to watch it again because it was making me think. When I think my mind wanders. When my mind wanders I no longer am listening. I missed about 1/2 of it.
As he said in the talk, it was both, it wasn't just a psychological thing but that played an equally important part. Google transformed the world cause it was super fast, efficient, cleanly designed and stuck to just being a search engine and nothing else, cementing the perception of its greatness. All equally made it what it is today.
He used quite a many practical examples like traffic lights for say. By doing so, he connected with the audience, and changed their perspective about the talk to a completely new level xD.
10:06 At the center of those circles is companies kinda like Arizona and Costco. Instead of investing in marketing and tech research if you just act like you know the costumer and have their best interest in mind by keeping prices low people will flock to you. The .99 cent teas and 1.99 hot dogs tie into that psychology and economic aspect. Arizona owning all of their supply chain while Costco leaves their stores like warehouses covers the technology needed for those prices
I’m so glad Rory is blowing up on social media this year
Yes, how have I never heard of him before?!
so you knew about him from before
Who is this guy
@@abelhox1920
I watched a few shorts with him on and everything he said was spot on, Really good observations and analysis 👌👌
I only discovered Rory this year (2024) and now I'm obsessed and must find ALL his talks/interviews! 🤣
Same here!
Same here, the hero I didn't know I was looking for.
I'm from 2012 can you let me know what's after this?
Yes
same here
I don't know why I hadn't found Rory until now. His delivery style is amazing!
Imagine getting drunk in a pub with Rory, what a legend ❤😂
wow this makes me nostalgic for back when ted talks were new and exciting
"Things are not what they are, they are what we think they are" very Zen :)
~ explains woke culture
think it’s more to do with perceived value rather than the utility
@@IsitReallyrealreally It explains the cultness obbession of bots like you, is the woke in the room with us?
@@WinterandNoodle It has now entered the room.
Things are not what we think they are, they are what they are. 😊
He has a british accent, so i believe he's smart and knows what he's talking about.
Pre-Brexit perception. Now I hear a Brit accent and fear isolationist cluelessness and mass grumpy irrationality (and we return to perception: deep philosopher or friendless idiot?)
jeff7775 well your perspective on Britain's situation and of the EU might have been influenced by mainstream media :P
This damn Brexit fiasco threatens how us Brits are ever likely to be seen as we ought but now we are seen as isolationist racists, incapable of resolving political differences.
@@mrsandman4397 :I have been too mobbed by authorities, withheld the assistence and treatment I need and have the right to, they broke my bad health down and gave me new illnesses, and even took my humble home and life savings, tiny sick pension , so I haven't been able to learn big politics. Seen that, I still find it good that some countries have the courage and independence to say yes to nations' supremacy and self-rule. Ppl are always thinking all sorts of things, whether we do as some want or not, and we can't please everyone. And ppl often have opinions without first gaining knowledge and foundation for it.
Truth and goodness is not held by the majority, just saying. Stay courageous!
@@mrsandman4397 Brexit shows that there are still a great number of people in your country that still retain value for an individual identity and control as a country instead of submitting to a EU hive mind. It's ok to recognize that whats good for the UK isn't necessarily what's good for France, Italy, etc... The EU robs you of much of that decision making, and it's very understandable that your country's decisions should ultimately be decided by no one else other than by people of your own country. Only the main stream media rhetoric pushes the narrative that Brexit isolationist, racist, or otherwise. I would like to think that most people are rational enough that they aren't negatively judging you over Brexit, unless they buy into the false narrative.
I have met Rory and seen him speak live. He is a powerhouse of creative thought. This and other videos of his are well worth watching for anyone interested in creating great customer relationships.
Extremely underated, people all over the world will hopefully keep this in mind for eons.
Really enjoyed this. One of those rare Ted Talks you wish we're twice as long, points well backed up too
I wasn't ready for it to be over. I have a feeling he knows how to improve and virtually fix most of the things.
He's got a book out now called Alchemy
Jeez! I literally said “there has to be more of this”
Late to the party but I agree. I’m going down a Rory Sutherland rabbit hole and it’s going to be a blast.
One of the greatest TED talks of all time. Excellent.
Oh, I can watch this without dramatic music over it in 1 minute clips?
Yeah right? 😂 Why do all his clips in shorts have dramatic music on top?
Its like reading a book in 18 minutes. Legendary TedTalk this one!!
you are right
I believe Rory's point was in line with his "year off" comment instead of calling it unemployed. He didn't mean the unemployed Thai people in Thailand; he meant an English person travelling abroad by choice (to Thailand) instead of being unemployed in England.
Absolutely brilliant talk on perception v reality. Incredibly thought provoking
i liked the bit about smoking at the window ( philosipher ? )
Do you really need to listen to an idiot promoting smoking and encouraging torturing dogs with electric shocks?
@@syrop26 - Clearly you didn't watch the rest of the talk, you might have learned something to your advantage... Also, I'd check your dictionary for a decent definition of the word 'promoting'.
@@221b-Maker-Street don’t bother explaining, this guy most certainly has the wrong *perspective* (pun intended)
People for years have recommended authors to me, ted talkers to follow, books to read, and speeches to listen to, and I have never once connected with anyone. I found Rory randomly this year, and he's the only person's ideas I am intrigued by.
Listen to his audio book Alchemy. It’s brilliant, it’s even him reading it.
@Knuckle_Sandwich_Hand_Wraps I'll have a look this evening thanks for the recommendation 🤜🏻🤛🏽
One of the amazing TED talks, I have watched this over and over again, and every time I pick up some new nuances.
Has it helped you with real life things and if so could give some examples?
I agree! I've noticed this is why I love unconventional life hacks. I have pride in the way I do things, not only because it may be slightly more fast (a "technicality"), but simply because I am doing it differently.
For instance I came up with a unique way to sort cloths that need to be ironed vs. those not wrinkled. I put all wrinkled cloths hung up one way and all others hooked up the other way. It makes it (slightly) easier to find witch cloths to ignore when picking cloths for the day and which to grab when ironing.
However I love this, not because it saves me 10 seconds a week, but because it is a different way of doing things that I can take pride in; I probably wouldn't care about this technique if this was simply taught to me by my parents.
new life hack: don't bother ironing? save you a few days a year?
Jack Reacher just puts his shirt and pants under the mattress and sleeps them flat.
First heard Rory on Alex O'Connor podcast. Fascinating dude. Seems like he would be a blast to hang out with.
This video is one of my favourites videos in You Tube. Rory's presentation is amazing. Love to watch it. I've watched it over 10 times. Every time I watch it I pick new things I hadn't pick before. I'm glad he mentioned Ludwig von Mises. I see everyone talking on Mises lately, Peter Thiel also talked about him. I'm happy about the attention the classical economists are getting. It is well deserved.
Necro comment here, but Mises is specifically Austrian school, NOT classical. That is the point!
He has a fantastic voice. He should narrate audiobooks!
Alchemy by Rory and read by Rory
@matthewgormley8030 just added to my reading list thanks!
@@davidgncllistening list, you mean? 😂
I wish I could give this talk two thumbs up!
Discovered this gentleman today. 👌
Get his book Alchemy, it’s him reading it and it’s very good.
I love that he uses the ideas so brilliantly put forth by Ludwig von Mises. Rory just focuses on the perception/marketing knowledge. Powerful ideas.
Timestamps
00:07 - Reframing perspective is crucial for human happiness.
02:48 - Perspective shapes our experiences and reactions.
05:22 - The imbalance in treating creative psychological ideas versus rational ideas leads to misplaced priorities in problem-solving.
07:40 - Consider psychological solutions alongside mechanistic ones
09:54 - Specializing in one thing makes people perceive it as better
12:04 - People's willingness to pay varies based on their perception and framing
14:24 - Perceived value is equivalent to real value
16:31 - Perception shapes value and reality
I came from 2024 if you're here like this post
an old video but apart from the reference to a dvd player, everything is 100% relevant today. almost all of what he said is entirely misunderstood by the general public too.
Take your lame pathetic comment and shove it
For some reason TH-cam is boosting Rory Sutherland, had no idea who he is/was but looking for his challenge
Found him on Facebook
@donovanscott8401 it's not just me then! I did wonder why he was popping up when I'd not searched for him or seen him before AFAIK
This is sheer brilliance. I found something with a similar message, and it was beyond words. "Your Body Your Temple" by Sophia Wintergreen
Great points, it was really interesting to see them incorporated into our daily lives/decisions. Very well put together talk.
Rory finna busting through social media like a racing car on a track he truly is the number one star
11 years ago.. Great video.
Professor Rory sutherland said all this 1000 times in most of his lectures and videos, I guess the credit should be given where it’s due!!
Still exactly right 10/2024
what a great informative interesting speaker ... reminds me of Ken Robinson
Just read his book In June 2021. Now I'm fascinated with the ideas he's tossing around.
“If you stand and stare out of the window, on your own, you’re an antisocial friendless idiot.
... If you stand and stare out of the window, on your own with a cigarette, you’re a fucking philosopher.”
if you stand and stare into the window, you're a stalker and she calls the cops.......
@@dogdriver70 lmaooo. But on a real note, if you stand and stare out the window, you're just appreciating life as it is. The beauty of it all. Theres already too much negativity in this world
Enjoyable talk, got the point across without being overly technical and he brought plenty of humor too.
Thank you algorithm, I never knew this guy existed until yesterday!
Very enlightening. This may be the inspiration I needed to rebrand my business using psychology.
The overlapping Venn diagrams creates the ideal subset that most wholistically satisfies the the objective. Many times the problem can not be solved by economics or technology, but a spin on perception, the psychological component, may do the trick; cheap. Think of the possibilities of rebranding your business, accordingly, especially if it is in harmony or synergistically improved with the other Venn components.
The French are masters at this as they took spoiled grape juice, tree and soil fungus, slimy mollusk slithering about the ground, milk-gone-bad products and dozens of other items that most of us would have classified as disgusting and the French reclassified them as works of culinary art for which we gladly over pay under the guise of increasing the quality of our lives.
The De Beers family comes to mind as the consummate capitalist as they created the perceived need while delving the perceived solution while being the sole harvester and purveyor of some geological curiosity with maybe only one logical utility..
This man understands his audience and psychology. Great way in starting with a smoking topic in Athens.
learned a great deal from this video. Perspective so powerful wow
Literally jusr heard of this guy today. Mr. Sutheraland, old bean, where have you been all my life?
Listen to his audio book Alchemy, it’s very good and full of stuff like this. It’s even him reading it.
absolutely brilliant man!
How nice to hear Rory Sutherland talking back in the days when his delivery wasn't peppered every few seconds with "yahs", "ers", "ums", "kind ofs" and "OKs?"
He is so easy to listen to and makes such sense.
17:12 few years before it finallly happened this brilliant gay expressed an intuition about the forthcoming brexit and Europe divisions. Really gifted man.
I was just thinking about the balance between economy and happiness (psychology) just the other day, then Mr Sutherland starts popping up!
Rory Sutherland7s presentation is really great.
This makes me better.
Choose your frame of reference and the perceived value,
17:09
and therefore, the actual value is completely transformed.
You always provide a fresh perspective on things!
I could spend days and months only listening to him talking. Guy is amazing
I agree. I was thinking the same...
''you're a fucking philosopher...'' I love this guy :)
I've learned SO much! Thank you!
This dude has so many obvious, yet mindbogglingly smart suggestions-it is crazy. I hope no pharma company hears his pill idea though...
Blaice people would get their pills mixed up and probably OD and die. Would need to have all the same colour with numbers on them or something.
Is one of the suggestion torturing two dogs with electric shocks at 3:13?
Blaice he promotes placebos so no harm in that
Best TED talk in a while IMO!
You provide such valuable perspectives!
Was looking for a good talk on perspective. Instantly a favorite. Even brought up the Austrian school and praxeology!
Thank you TH-cam algorithm for directing me to Mr Sutherland in September 2024 😊
Best ted talk show ever
I agree on his view of a "success" formula which involves a psychological aspect of allowing people to feel as though they have a choice and to also feel good about making a choice (i.e. the bridge). This country would be more successful if that formula were put into place as we rebuild our economy. This was a Great Talk.. Thanks Rory!
Rory has been chosen by the algorithm 😌
I keep seeing clips of his TED talks in explorer shorts, so I decided to come too full video
This video helped me see things from a different perspective!
why doesn't this have a million views!
It does now
THE BEST TED TALK
11:00 This would work for my elderly parents.
Kudos Funny, clever, interesting data with sense of humour to embrace the information , a.pure Ted talk to reach and teach the listeners.
Thank you.
i love when he draws air in he goes *hhhuuuuhh* every few words!!!
He's not fat, he's well rounded.
😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂
😂
This is the kind of robust discussion I was seeking. What a rotund statement.
I LOVE TED TALKS THEY´RE SO INSPIRING TO ME...I CAN DO WITHOUT THEM THEY HAVE BEEN LEADING ME TO BE MORE INTELLECTUAL ON MANY STUFFS I DID NOT HAVE THE SLIGHTEST ABOUT...SEE YA GUYS
Fantastically enlightening.
Thank you so much Ted 😊
This was fantastic. Very clear, well organized, & easy to comprehend. His metaphors were spot on as well. Anybody else have an idea of why it was such a good Ted talk besides the reasons I mentioned? I’m trying to figure out ways to
Better information, and I was glued to the screen for the whole clip.
all around amazing ted talk, I honestly think this might be the very best 1 I have seen. this is why i watch ted, vids like these
Aaaahh my eyes have been opened by your eloquent argument! I shall immediately put down human action straight away and suckle from the teat of the state run economy
Old TED talks were awesome.
"You're a fucking philosopher". Best line in the whole talk.
I heard it, watched it twice, liked it and shared it. Theres no denying the wisdom of his talk. But theres also no denying his physical state, so i pointed it out. Rude i know but it just seemed wrong that someone who knows so much about perception doesnt bother with his physical health.
Or the 'perception value' was raised because he speaks eloquently with a British accent which is perceived around the world as reflecting intelligence and education.
This was good. I'll need to watch it again because it was making me think. When I think my mind wanders. When my mind wanders I no longer am listening. I missed about 1/2 of it.
As he said in the talk, it was both, it wasn't just a psychological thing but that played an equally important part. Google transformed the world cause it was super fast, efficient, cleanly designed and stuck to just being a search engine and nothing else, cementing the perception of its greatness. All equally made it what it is today.
Athinaaaa!! Ted kai stin Ellada!!! Yay!!!
I want this man to run the world
Excellent talk. Only thing that bugs me is the study he mentioned where dogs were subjected to pain. It made me a bit sad.
Beautiful me too
Yea I really hated that
Shortest 18 minutes of my life.
Bravo Mr. Sutherland!
Indeed perspective is everything. &he explained it in such ways it amazing work.
underrated talk
One of the most brilliant TED TALKS I have ever seen!
He used quite a many practical examples like traffic lights for say. By doing so, he connected with the audience, and changed their perspective about the talk to a completely new level xD.
PERCEPTION IS EVERYTHING
Great talk. He reminded me about Christopher Hitchens.
woe woe woe, i could have listened to this another 30 minutes
Been lucky to have attended a few of his talks in Dublin, he's excellent and from talking afterwards a true gent!
That was excellent. It's still as relevant as it was 10 years ago. I genuinely forgot how amazing some TED talks are!
great point.
absolute kingslayer
One of the best videos TH-cam recommended to me 😁🙌🏼
Great talk! Sharing this, hopefully it will get to some spanish politician and wil give him an idea of how to improve things
10:06 At the center of those circles is companies kinda like Arizona and Costco. Instead of investing in marketing and tech research if you just act like you know the costumer and have their best interest in mind by keeping prices low people will flock to you. The .99 cent teas and 1.99 hot dogs tie into that psychology and economic aspect. Arizona owning all of their supply chain while Costco leaves their stores like warehouses covers the technology needed for those prices
(1 Chron 28;9) I don't do it cause they tell me to. I do it because it benefits my family, friends, community, etc...AMEN
u could tell by the title that this talk was going to be good
I would love a conversation with this guy. It does scare me though when ad guys know psychology so well!!
Hi