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- เผยแพร่เมื่อ 29 ก.ย. 2024
- www.ted.com It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.
TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at www.ted.com/tra.... Watch a highlight reel of the Top 10 TEDTalks at www.ted.com/ind...
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You can tell him from me that I really enjoyed his book, and more importantly, his bit at the end about 'the ministry of detail' and the no-cost/high impact is the focus of my entire PhD.
Your comment is 10 years old, not sure if you will read my comment... I am Curious to know more about your Research Topic / Project.
Rory my old mate/colleague, he smoked a pipe at work when he was a nobody. He still works at the same company and is now the big cheese.
Chiming in from 2020: User Experience? I'm studying Game Design: UX and i'm loving Rory.
Add Wifi, Improve the from, encourage community. Little things focused on how the user experiences the product/service
whatched the animation on the end, is great
I don't know why, I love this guy lol.
Ingenuity. Research costs money. Ingenuity doesn’t. It also has a big effect.
Thank you all very much
I love Canada for diamond shreddies
The word you are looking for is, or is close to: Amelioration. I draw this conclusion by the bipolar logic. By the definition of axis, Strategy and trivia are each conterparts. The conterpart of Concultancy (defined as: High economical cost (individual driven) and commonly associated idéas) is someone with low economical cost (group driven) and has uncommon association idéas. otherwise a word like am-al-crea (good natured with a relation to creating) is needed.
@Saerain Yeah, that part of it really confused me. Why the hell would you log in except to see what your balance is? Do you have enough money to pay for something that you want? No? Then it'll have to wait.
@rarrmonkey I think the point was that there is no paid position for that 4th square.
The #1 reason I ever log into my bank account online is to check my balance. In fact, I can't recall ever logging in for anything else. There's nothing much else to do. To actually transfer money I have to use PayPal.
The bottom right quadrant may be called creative expression, but I like the 'low hanging fruit' comment also
its the butterfly effect when the smallest thing can have the biggest effect.
i suppose butterfly efficency officer dosent sound to good for a job title but it is accurate to what he is describing
Amplification.
Tiny, insignificant things that can produce a lot more than they're worth:
Tribbles. We need a department of tribbles.
I feel the word may be "elegance."
*Raises hand* I do actually check my balance before taking out money. I like knowing for sure how much I have before and after.
I told my dad and he is REALLY pleased :)
That’s wonderful, Millie. He is such a clever, engaging speaker. The NHS - and many others - owe him and his ideas a great debt of gratitude.
Interface
Its called "life hacks" google it and you will find zillions of them.
It's called tactics - use what you have, but better.
Though it's true - perhaps his question is but a marketing tactic.
Hmm.. what just happened there.
@daawsomeWOW i think it's an acronym
4th quadrant: logic + common sense
Usually. Ask the consumer and the customer svc ppl. The grunts that make the bigwigs their billions. They know.
okay, what are my full initials?
Practical imagination
TH-cam "True Theory of Everything Quadrant Model of Reality" for the theory of everything. The Truth is known.
thanks to the model comment, I refuse to watch this. TED wtf, stop letting people be gross!
he is my dad; I promise! he was really happy you said that. he says thanks!
Your dad is awesome!
Really? Lucky you. Science dictates that you must be at least 75 per cent genius.
I would pay to hang out with your Dad for a week. HIs talks are the best things I have seen in a long time.
8 year ago...whoops. Nerco-post!
Do you know how awkward it is to see your same comment all over TH-cam under your dad’s videos. Grow up daddy’s girl.
@@i_habeeb_rahman hahaa you're replying to a comment from 9 years ago probably written by a young girl. Has another human being ever enjoyed your company?
@rarrmonkey I think he was pretty clever not naming it actually. By posing it as a question viewers might continue to think about his speech and its message.
He is in effect applying the very principle he is talking about.
Detail. He said it himself, the fourth quadrant is detail.
or pragmatism
What he says is VERY significant. As a manager you are expected to 'spend' the alloted money and you often go for big budget options just to fill the gap. Sometimes of course there's a gap between what you want to do and the amount of money available...but a lot of the time it's the other way around...especially when there's a big budget. Very intelligent guy
If they executives occasionally asked the guy who works for them, for minimum wage, how his job could be made easier, I'm sure they'd have better ideas than the people sitting around the board-room table. Obviously the obligatory "longer breaks" and "better looking co-workers" are par for course, but basically the big-guys should work WITH the little-guys. It's a two-way street too, the boss might get some astounding ideas, the workers are motivated too just by asking for their opinion...win-win
Call it SSUL = Small Stuff Users Love... Then you can say.... What's the SSULUTION? 😅
Call the ministry of detail Ygetarts. It sounds unheard of and complicated enough to be respected, but is simply strategy backwards. Very simple.
typical TED dross. he's right to point out people often unjustifiably need large solutions to large problems, but the idea that people aren't out there trying to solve big problems elegantly and efficiently is quite silly. you may as well call the fourth quadrant "really awesome creative solutions".
"HACKS" THATS THE NAME
MINISTRY OF DETAIL is a fabulous fabulous idea however for staffing this ministry you have to head hunt those rare administrators who have the mental faculty of attention-to-detail. Another way to find such people is to add an input in the Annual Performance Reports Proformas which states this mental faculty on a scale of 1-10.
At my company we call it, "Low Hanging Fruit"
Talk was good and all but the animation at the end was priceless haha
Talking about details: those people who edit these videos for TH-cam should either lower the volume of the TED intro and outro (including the cartoon at the end), or boost the volume of the more important part - the lecture. Every time I watch a TED video on TH-cam I have to correct the levels myself. If I set the level during the intro I find the lecture too quiet.
I can't speak for others, but this really annoys me. Is it just me?
p.s. Great lecture by the way.
This is the best youtube comment.
Roy. I like my bank balance when I log in. I want to see it. I want it in big bold letters. So...Don't take your case studies too far, all right?
Invention or innovation, it can have a small cost and a large impact, it includes synergy, one might include the term tactical, or calculated, the scope is that of detail, rather than the greater scope of strategy. This leads to the interesting area of disruptive innovation research, such innovations overtake large organizations by means of cheaper processes and better products using newer technology.
In the end the best term would be disruptive innovation research.
Talks so much sense!
Does this remind anyone else of Granny Weatherwax's "Headology"? His " Detail Officer" concept sounds EXACTLY like Terry Pratchett's concept of "an edge witch"
I agree - Do the small things first to grow your business.
How about Tintategy for the strategy of the small things which deliver results.
@flexcapacitor1 That is a very idealistic way to look at things in - trusting people to divulge the necessary info. I work in customer support and I find that most people will be aware of a problem but will not have a semblance of understanding of the cause or how to fix it. What is then required is someone asking the appropriate questions. This is where the main problem lies. Customer input is essential but it will many times point you away from the solution or even the problem itself.
You might set off to create The Ministry of Detail, but end up with the Department of Administrative Affairs..
innovation
PERKS
practically inconsequential free stuff that adds inordinate value
making an acronym out of this shouldn't be too difficult - but I couldn't do it...
Pleasurable Extras Rewards Keepsake Stuff
see? not good. But I still like the word.
CREATIVE INGENEITY ON THE CHEAP. EFFICIENT SOLUTIONS. PRACTICAL, ECONOMICAL RESOLVE. LOGICAL ROUTE.
That means you reach a short distance to get an easy to reach proportional gain. Its the mechanical thing he mentioned, fex 1:1 ratio (or some other ratio, minus some friction in the process, thermodynamics is king). What he is talking about fex, to get almost everyone to be organ donors, you don't have to do much, you just have an opt-out form when you take your drivers licence instead of an opt-in form (so "check the box if you don't want to be an organ donor in the event that (...)").
I would call that quadrant: CREATIVITY
the word he is looking for is "Art".
example: while riding my bike yesterday i came across a dead parrot lying on the dirt on the side of a path near a school.
I stopped my bike, took some sticks, and layed the sticks around the parrot like a photo frame.
It took 10 seconds.
It's going to confuse a lot of people who see it.
@rarrmonkey i didn't like his graph all together, complete bs if u ask me but his message is still good.
@rarrmonkey i didn't like his graph all together, complete bs if u ask me but his message is still good.
billions of Pounds/Dollars spent on a "war" on drugs need I say more
I am not stupid. In England we don't spell mum like that. you are obviously american.
thats my dad :) im really proud :)
I have been baffled by up and down buttons the first time i came to heathrow.
@JudgeWapner actually - this sort of thinking is completely NOT common.
@10Pups What's common sense to one person is not so to another person!
innovation?
Name of that stuff in 4th quadrant: "Jugaad"
The word should be called "frefect" taken from "free" and "effect"
I do believe the job of the "Chief of detail" is called the User Experience designer. Their job is to make sure the user/customer experience is consistant all the way through the buying/consuming/whatever process.
Seems you were right… but also seems now that that title and the perceived value of it has pushed it into the high cost quadrant. Onto the next…
uhmmm 👅
what you are looking for (?) is "common sense" which is not very common anymore...
It's never been all that common.
It could be called relevant investment.
13 years have passed, but I thought it would be possible to borrow some thoughts for the article, and of course, I will indicate the source..
I like to run my life under the kiss rule! It works great and I achieve my goals in doing so.
Fascinating stuff
call it 'super stuff' :)
commonsense should be in 4th box
You need to look at the leaders of small charities for people who have mastered cheap but effective solutions and strategies
In hindi language it's called Jugaad!! Cheap common fix to problems
The fourth thing is called "Jugaad" in India. And we see that every now and then, everywhere.
This guy is great
Q4 suggestion butterflies
8:30 i would love being able to see the balance before hand...
rory, they desparately need that position. but that can be supplemented or complimented or substituted by another source. who? ...the customers and users of your products. they use the product every day and are completely qualified to tell you what they want. :) listen corporations (they won't read this), the answers have already been given to you. listen to and work with your customers. ask the people in the trenches what they notice, want and need. great speech!!!
I would call it HACKS
@rarrmonkey I like "tricks" better.
Know how?
It evident, from the very fact everyone on youtube has given it different names (Ingenuity, perks, innovation ect.), that what he is trying to purvey does not have a single name.
Or at least it can be given a great variety of names.
The man's voice gave me wood.
eeeerrr sorry mate, but i don't know you. I only have one sister (my twin) and she is not called 'teawead' on youtube. you must have made some mistake.
Let's call that fourth one 'functionality.'
dirgen dot shall be its name
what do u mean? keep dreaming? see that picture? that is me and my dad, in our garden when i was younger, when he fell asleep with a bucket on his head.
👏👏👏👏👏👏
Call it: INGENUITY
but speed cameras make money for the corrupt city departments... they're not going away in exchange for a system that actually works
I know :)
He should read Dan Ariely's work. That we are incredibly irrational (but all believe we're rational) fits perfectly with this. Most of what we do, we do because we have close to zero actual insight into how our neurons came to do what we did (fex, I have no evidence from an MRI machine or other recording device to determine how I made the decision between 2 or 3 slices of bread, thus, neither answer is rationally correct (not accounting for the day-calorie requirement divided by kcal per slice).
Ergonomics is the word. 99% of the times it is ergonomics that is lacking in certain areas of the finished project.
I call that bottom-right quadrant "win-win."
beautiful idea. thank you.