Visual Behaviors - Part 1
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- เผยแพร่เมื่อ 10 ก.ย. 2024
- Animated biases, featuring:
The Mere Exposure Effect: The mere exposure effect refers to our tendency to prefer things more as we gain increased exposure to them. While not a guarantee, chances are that if you see something enough, you tend to like it more. Similar in concept to the familiarity effect - we tend to be biassed towards things we are familiar with. For example - have you ever heard a song for the first time and been disappointed only to love it after hearing it 10 more times? That's the mere exposure effect in action.
The Dunning Kruger Effect: The Dunning Kruger effect is a bias in which people with low knowledge or ability overestimate their knowledge or capabilities in that situation. When we know less or are less experienced, we tend to overestimate our knowledge or those abilities. This is driven by a lack of self-awareness that limits that person’s ability to objectively evaluate themselves and is strongly related to the overconfidence bias. In essence, the less we know.... the more we think we know.
The Sunk Cost Fallacy: The Sunk Cost Fallacy, also known as the Concorde Fallacy (named after the supersonic jet), is our tendency to become overly committed to a course of action even if the data shows that it will lead to increased losses. Despite obvious signs of a poor investment (time, money, or otherwise) we tend to double down and continue on our course of action because "we have already invested so much." We defend the continued costs even if in the long run it could save us to abandon it and start over. This oversight can be caused by a fear of loss, which ironically increases our loss.